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Relevant bibliographies by topics / CRM the commercial enterprise focus

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Academic literature on the topic 'CRM the commercial enterprise focus'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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Journal articles on the topic "CRM the commercial enterprise focus"

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Dr., Mehul Patel, and Ben Jaiswal Manisha. "The Learning on CRM in ERP- with Special References to Selected Engineering Companies in Gujarat." International Journal of Management and Humanities (IJMH) 4, no. 8 (2020): 117–26. https://doi.org/10.35940/ijmh.H0798.044820.

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ERP is enterprise administration software—typically a suite of built-in applications—that a agency can use to collect, store, manipulate and interpret facts from many enterprise activities, including: product planning, cost, manufacturing or carrier delivery, advertising and sales. Most of the agencies both MSMEs and massive scale groups have integration interfaces between ERP and CRM structures for the change of patron and income data. In latest years there has been a blurring of the distinctions between ERP and CRM systems. Most ERP structures have elevated to fundamental perform

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Podkopaiev, Daniil, and Tetiana Tsyfra. "AUTOMATION SYSTEMS FOR MANAGING RELATIONS WITH COUNTERPARTIES IN CONSTRUCTION." Spatial development, no. 9 (September 27, 2024): 349–60. https://doi.org/10.32347/2786-7269.2024.9.349-360.

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The article examines the application of LowCode and NoCode platforms for the automation of business processes in the construction sector, with a special focus on commercial relations with counterparties. The study is based on the analysis of the economic effects of the implementation of these technologies, and also evaluates their potential for increasing the overall efficiency of enterprises. A significant place is given to the integration of modern technological solutions, such as ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems, which contribute to the c

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Wongsansukcharoen, Jedsada, Jirasek Trimetsoontorn, and Wanno Fongsuwan. "Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context." Journal of Business & Industrial Marketing 30, no. 6 (2015): 742–60. http://dx.doi.org/10.1108/jbim-02-2013-0039.

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Purpose – This paper aims to develop structural equation modelling of variables that affect the banking performance effectiveness of Thai Commercial Bank branches in the financial service sector by gathering quantitative data. Design/methodology/approach – The population of the study covers all 2,068 Thai Commercial Bank branches in Bangkok, Thailand. This research defined the Thai banks for data collection using stratified sampling (first step) and simple sampling (second step). Primary data were collected using a self-administered survey of 65 managers and 185 marketing officers. In the tota

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Devda, Pareshkumar, Suraj Shah, and Maurvi Vasavada. "ANALYTICAL CRM FOR GOOGLE EDGE - DATA MINING FRAMEWORK WITH REFERENCE TO PHARMACEUTICALS INDUSTRY IN INDIA." International Journal of Management, Public Policy and Research 2, no. 1 (2023): 72–93. http://dx.doi.org/10.55829/ijmpr.v2i1.108.

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As well as increasing the utilization of analytical CRM software over time, as you collect more and more valuable data, you'll also gain more benefits over time by using analytical CRM. It’s vital role to the business strategy before you buy and introduce a program and make sure that the sort of CRM software solutions that you simply choose is that the best choice to maximize your sales volume and boost your business. Many businesses have recognized the importance of implementing new technological trends to assist them make decisions and satisfy their customers. Research Objective

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Wu, Xiang Min, Cheng Lin Zhao, and Pan Cao. "Research of Data Base and Data Mining in CRM." Applied Mechanics and Materials 543-547 (March 2014): 2988–91. http://dx.doi.org/10.4028/www.scientific.net/amm.543-547.2988.

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Customer Relationship Management (CRM) is becoming the focus of enterprise and an active research field of computer science. The ariticle introduces some basic concepts about CRM and data mining, and some benefits brought by data mining in CRM. At the end it points out how to apply data mining applications in CRM.

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Čierna, Helena, and Erika Sujová. "Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness." Management Systems in Production Engineering 30, no. 2 (2022): 163–71. http://dx.doi.org/10.2478/mspe-2022-0020.

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Abstract The paper focuses on Customer Relationship Management (CRM), based on latest national and international studies of the subject. The goal of the paper is to identify how the selected companies that operate in Slovakia understand the concept of CRM and to what degree they actively use it. Thereafter authors compare different approaches to management of company’s relationship with customers. They wanted to focus on a deeper analysis and decided to use in our orientation and evaluative research also a different approach, such as collaboration with international experts. In the paper the a

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Berestetska, Olena, Tetiana Iankovets, Azyk Orozonova, Serhii Voitovych, Aisulu Parmanasova, and Kateryna Medvedieva. "Using Crm Systems for the Development and Implementation of Communication Strategies for Digital Brand Management and Internet Marketing: eu Experience." International Journal of Professional Business Review 8, no. 4 (2023): e01613. http://dx.doi.org/10.26668/businessreview/2023.v8i4.1613.

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Purpose: The research aims to analyze the use of CRM systems for the development and implementation of communication strategies for digital brand management and Internet marketing based on the experience of EU countries. Theoretical framework: Implementing the practice of using CRM systems to develop and fulfill communication strategies for digital brand management and Internet marketing plays a key role in the corporate sector. It is known that the quality of implementation of such a policy will directly affect the commercial result of an enterprise or organization. The problem of using CRM s

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Ou, Yan Qun, Li Zhou, and Yu Ping Fang. "Application Research of Data Warehouse in CRM." Advanced Materials Research 591-593 (November 2012): 854–57. http://dx.doi.org/10.4028/www.scientific.net/amr.591-593.854.

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Customer relationship management (CRM) is an integral part in the manufacturing enterprise information. The content of CRM is based on customer information and business transaction data, and using computer information technology to deeply analysis massive data of data warehouse. The purpose is to identify customers’ different features and analyze customer behaviors, then dig out the information of commercial value to help business planning and decision-making related business activities. The thesis introduces the system of the CRM based on Data Warehouse: to describe and predict the model of e

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Oumar, Timothy K., Eric E. Mang’Unyi, Krishna K. Govender, and Sookdhev Rajkaran. "Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study." Management & Marketing 12, no. 4 (2017): 674–96. http://dx.doi.org/10.1515/mmcks-2017-0039.

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Abstract This article scaffolds on customer relationship management (CRM) theory and explores the association between electronic CRM (e-CRM) and electronic customer’s (e-customer) electronic loyalty (e-loyalty) in the banking sector. By using a survey design, data was collected from a convenience sample of customers of a major Kenyan commercial bank, and analysed using structural equation and multiple regression modelling. The findings reveal that there is a positive relationship between e-CRM and e-customers’ loyalty. The e-CRM features at all three stages of an electronic transaction cycle n

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Limbad, Shaileshkumar Jausukhbhai, and Vinod Patel. "Measuring Performance towards Customer Relationship Management Practices in Indian Banking Sector: Study of Conceptual Theories and Focus on Developing CRM Model." Cross Current International Journal of Economics, Management and Media Studies 1, no. 4 (2019): 87–93. http://dx.doi.org/10.36344/ccijemms.2019.v01i04.001.

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The intensive competition between retail banks in India and all the banks realized the needs for protecting existing customer base. Maintaining customer relation and build a loyalty has become a business strategy, and banks also realize that customer lifetime value identifies the value of a long-term relationship. This study mainly focused on types of CRM practices deployed in Indian banking sector and the changes needed with evaluation and cut throat competition. It helps to increase the ability to serves customer better and to improve the marketing productivity. It will also help to understa

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Books on the topic "CRM the commercial enterprise focus"

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Pines, Burton Yale. Out of focus: Network television and the American economy. Regnery, 1994.

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Adams, Zoe, and Simon Deakin. Enterprise Form, Participation, and Performance in Mutuals and Co-operatives. Edited by Jonathan Michie, Joseph R. Blasi, and Carlo Borzaga. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199684977.013.16.

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Mutuals and co-operatives have a distinct legal form which sets them apart from commercial companies. This chapter reviews the theoretical and empirical literature on the governance and performance effects of these differences, showing that it may be misleading to think of workers and customers as the owners of mutual enterprises, and that a more precise focus on the content of voice, income, and control rights in particular organizations is needed in order to assess the implications of different legal structures for economic performance. Empirical evidence suggests that, on average, worker an

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Book chapters on the topic "CRM the commercial enterprise focus"

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Pathak, Sanjeev, Arun Kumar Tripathy, and Abinash Panda. "Focus on Social and Sustainability Goals: The Blurring Line Between a Commercial Enterprise and a For-Profit Social Enterprise." In Digital Economy Post COVID-19 Era. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-0197-5_29.

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Brydon, Michael, and Aidan R. Vining. "Adoption, Improvement, and Disruption." In Enterprise Information Systems. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-61692-852-0.ch515.

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This article develops a model of open source disruption in enterprise software markets. It addresses the question: Is free and open source software (FOSS) likely to disrupt markets for commercial enterprise software? The conventional wisdom is that open source provision works best for low-level system-oriented technologies, while large, complex enterprise business applications are best served by commercial software vendors. The authors challenge the conventional wisdom by developing a two-stage model of open source disruption in enterprise software markets that emphasizes a virtuous cycle of a

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Vrecko, Igor, Anton Hauc, Vesna Cancer, and Igor Perko. "Conducting Multi-Project Business Operations in SMEs and IS Support." In Enterprise Information Systems. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-61692-852-0.ch807.

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revision of information systems. Present ERP solutions are not suitable in a multi-project environment. This chapter presents a newly designed IS model that supports strategic and commercial multiple project operations. The importance of connecting business goals with project performance and upgrading operational CRM into multi-partner management technology is considered. Significant added functions of IS in a multi-project environment should support project evaluation and management of project portfolios, intra- and inter-project communication, and mastering multi-task workflow. To reduce the

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Brydon, Michael, and Aidan R. Vining. "Adoption, Improvement, and Disruption." In Database Technologies. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-058-5.ch155.

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This article develops a model of open source disruption in enterprise software markets. It addresses the question: Is free and open source software (FOSS) likely to disrupt markets for commercial enterprise software? The conventional wisdom is that open source provision works best for low-level system-oriented technologies, while large, complex enterprise business applications are best served by commercial software vendors. The authors challenge the conventional wisdom by developing a two-stage model of open source disruption in enterprise software markets that emphasizes a virtuous cycle of a

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Shea, Timothy, Ahern Brown, D. Steven White, Catharine Curran-Kelly, and Michael Griffin. "Customer Relationship Management (CRM) Metrics." In Selected Readings on Strategic Information Systems. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-090-5.ch020.

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Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customeroriented business strategy and assuming successful integration with Enterprise Information Systems such as Enterprise Resource Planning (ERP) systems, the authors contend that the lack of valid and reliable CRM metrics leads to the perception of failed CRM implementation. Only through the development, application, an

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Atkins, Anthony S. "Mobile Strategy for E-Business Solution." In Enterprise Information Systems. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-61692-852-0.ch418.

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It is becoming evident that mobile technology can enhance a current e-business system to provide competitive advantage in business activities. These enhancements in mobile device applications such as in mobile hotel checkin system, m-payment system for parking tickets, and mobile donor transplant system are evolving with usage of wireless technology such as Wi-Fi, Bluetooth, and WiMax (Worldwide Interoperability for Microwave Access). Other examples include wearable mobile technologies used in military observation tactics and civilian clothing accessories for entertainment purposes. The lack o

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McGilvray, Linda, Lloyd Parker, Patrick Quinn, and Diarmuid Cowan. "Social Entrepreneurship." In Enterprise: Concepts and Issues. Goodfellow Publishers, 2016. http://dx.doi.org/10.23912/978-1-910158-75-3-2881.

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This chapter will consider social entrepreneurship and will focus on the similarities and differences between social entrepreneurship and such commercial activities as corporate social responsibility (CSR). It will also spotlight some of the challenges facing academics and practitioners alike when attempting to define SE.

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Peter, Sester. "4 Enterprise Law." In Business and Investment in Brazil. Oxford University Press, 2022. http://dx.doi.org/10.1093/law/9780192848123.003.0004.

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When the profoundly revamped Civil Code of 2002 came into force, the Commercial Code of 1850 was revoked and its provisions on partnership law were reformed and integrated into the new Code’s chapter on enterprise law. Thereby, the term ‘commercial’ disappeared from the Code(s). It was to some extent substituted by the expression ‘enterprise law’. However, the CC-2002 does not define an enterprise or business contract. It provides a definition for the terms ‘entrepreneur’ and ‘enterprise’. This makes sense because the Code’s chapter on enterprise law only addresses partnership and company law.

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Hwang, Mark I. "Integrating Enterprise Systems." In Enterprise Information Systems. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-61692-852-0.ch707.

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In the last two decades many organizations installed enterprise resource planning (ERP) systems as a means to integrate their back-office operations. The need for integration, however, actually amplified with the advent of ERP. In addition to integrating ERP with legacy systems, consolidating multiple copies of ERP running in different business units posed major challenges. Moreover, recent strategic initiatives such as customer relationships management (CRM), supply chain management (SCM), business to consumer (B2C), and business to business (B2B) all require a free flow of information betwee

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Hwang, Mark I. "Integrating Enterprise Systems." In Information Resources Management. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-61520-965-1.ch218.

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In the last two decades many organizations installed enterprise resource planning (ERP) systems as a means to integrate their back-office operations. The need for integration, however, actually amplified with the advent of ERP. In addition to integrating ERP with legacy systems, consolidating multiple copies of ERP running in different business units posed major challenges. Moreover, recent strategic initiatives such as customer relationships management (CRM), supply chain management (SCM), business to consumer (B2C), and business to business (B2B) all require a free flow of information betwee

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Conference papers on the topic "CRM the commercial enterprise focus"

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Ngo, Chuong, and Charlene B. Wright. "Effective Integration of Commercial and Operational Risks." In 2024 15th International Pipeline Conference. American Society of Mechanical Engineers, 2024. https://doi.org/10.1115/ipc2024-134036.

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Abstract This paper will focus on the process of aligning commercial performance targets with operational capability and resourcing. Though this concept is applicable to multiple sectors and businesses, this paper will focus on the midstream pipeline systems sector of the oil and gas industry. Organizations aim to maximize performance and return on investment by setting strategic goals, objectives, and targets. Line of sight across the enterprise to corporate objectives and proper alignment to common strategic goals will enhance the likelihood of success, improve efficiency, maximize business

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Miller, Mark, and Sam Holley. "Deficits in Cognitive Resilience of Commercial Pilots: The Case For a CRM Tenet on Computer Information and Automation in Digital Flight Operations." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003921.

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Enhanced proficiency for commercial pilots operating in advanced digital technology flight operations is needed to address potential deficits in cognitive resilience. Cognitive resilience is needed when cognitive flow is disrupted or when unanticipated situations occur resulting in cognitive overload or confusion. The researchers propose adding a Digital Flight Deck Management tenet to the current Crew Resource and Threat Error Management model that would focus on successful responses to disruptive effects from computer information and automation operations. The researchers analysed these effe

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Rangan, Ravi M., Kenneth Maddux, and William Duwe. "A Practical Methodology to Automate Routine and Data Intensive Design Activities." In ASME 1994 International Computers in Engineering Conference and Exhibition and the ASME 1994 8th Annual Database Symposium collocated with the ASME 1994 Design Technical Conferences. American Society of Mechanical Engineers, 1994. http://dx.doi.org/10.1115/edm1994-0506.

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Abstract Many engineering enterprises are involved in routine design operations. Routine design, in such cases, is concerned with varying the size and/or configuration of the chosen system using established solution principles, i.e. no new solution principles are introduced. However, in most engineering environments that deliver custom products to customers, the processes followed in ensuring that these routine designs are viable, are dependent on complex interactions within the organization. For example, customer delivery requirements may dictate material selection based on timely availabilit

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Chen, Zilu, and Bo Liu. "Design Method of Personalized HMI for Automobile Dashboard." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001786.

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In recent years, the mechanical dashboard of automobile has evolved into an all-digital one, which has brought the innovation of content display mode and the improvement of related functions. This is because in the transformation of the automotive industry, users have become more focused on the driving experience than before, and they have shifted their focus on car styling and interior design to the human-machine interaction (HMI). As a result, automobile brands on the market have introduced many distinctive HMI designs for dashboard. The author previously cooperated with WM Motor Technology

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Reports on the topic "CRM the commercial enterprise focus"

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The cassava seed system in Nigeria: Opportunities and challenges for policy and regulatory reform. International Potato Center, 2020. http://dx.doi.org/10.4160/23096586rtbwp20202.

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In many African countries south of the Sahara, farmers depend on the cultivation of vegetatively propagated crops (VPCs) for both consumption and commercial purposes. Yet yields for these crops remain at low levels due, in part, to the persistent use of low-quality planting material. Efforts to improve the quality of planting material exchanged in markets or through other channels are often hampered by the unique biological and economic characteristics of vegetative propagation—characteristics that distinguish VPCs from the major cereal crops that drive and shape the policy and investment choi

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