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Journal articles on the topic 'CRM the commercial enterprise focus'

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1

Dr., Mehul Patel, and Ben Jaiswal Manisha. "The Learning on CRM in ERP- with Special References to Selected Engineering Companies in Gujarat." International Journal of Management and Humanities (IJMH) 4, no. 8 (2020): 117–26. https://doi.org/10.35940/ijmh.H0798.044820.

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ERP is enterprise administration software—typically a suite of built-in applications—that a agency can use to collect, store, manipulate and interpret facts from many enterprise activities, including: product planning, cost, manufacturing or carrier delivery, advertising and sales. Most of the agencies both MSMEs and massive scale groups have integration interfaces between ERP and CRM structures for the change of patron and income data. In latest years there has been a blurring of the distinctions between ERP and CRM systems. Most ERP structures have elevated to fundamental perform
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Podkopaiev, Daniil, and Tetiana Tsyfra. "AUTOMATION SYSTEMS FOR MANAGING RELATIONS WITH COUNTERPARTIES IN CONSTRUCTION." Spatial development, no. 9 (September 27, 2024): 349–60. https://doi.org/10.32347/2786-7269.2024.9.349-360.

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The article examines the application of LowCode and NoCode platforms for the automation of business processes in the construction sector, with a special focus on commercial relations with counterparties. The study is based on the analysis of the economic effects of the implementation of these technologies, and also evaluates their potential for increasing the overall efficiency of enterprises. A significant place is given to the integration of modern technological solutions, such as ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems, which contribute to the c
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Wongsansukcharoen, Jedsada, Jirasek Trimetsoontorn, and Wanno Fongsuwan. "Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context." Journal of Business & Industrial Marketing 30, no. 6 (2015): 742–60. http://dx.doi.org/10.1108/jbim-02-2013-0039.

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Purpose – This paper aims to develop structural equation modelling of variables that affect the banking performance effectiveness of Thai Commercial Bank branches in the financial service sector by gathering quantitative data. Design/methodology/approach – The population of the study covers all 2,068 Thai Commercial Bank branches in Bangkok, Thailand. This research defined the Thai banks for data collection using stratified sampling (first step) and simple sampling (second step). Primary data were collected using a self-administered survey of 65 managers and 185 marketing officers. In the tota
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Devda, Pareshkumar, Suraj Shah, and Maurvi Vasavada. "ANALYTICAL CRM FOR GOOGLE EDGE - DATA MINING FRAMEWORK WITH REFERENCE TO PHARMACEUTICALS INDUSTRY IN INDIA." International Journal of Management, Public Policy and Research 2, no. 1 (2023): 72–93. http://dx.doi.org/10.55829/ijmpr.v2i1.108.

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As well as increasing the utilization of analytical CRM software over time, as you collect more and more valuable data, you'll also gain more benefits over time by using analytical CRM. It’s vital role to the business strategy before you buy and introduce a program and make sure that the sort of CRM software solutions that you simply choose is that the best choice to maximize your sales volume and boost your business. Many businesses have recognized the importance of implementing new technological trends to assist them make decisions and satisfy their customers.
 Research Objective
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Wu, Xiang Min, Cheng Lin Zhao, and Pan Cao. "Research of Data Base and Data Mining in CRM." Applied Mechanics and Materials 543-547 (March 2014): 2988–91. http://dx.doi.org/10.4028/www.scientific.net/amm.543-547.2988.

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Customer Relationship Management (CRM) is becoming the focus of enterprise and an active research field of computer science. The ariticle introduces some basic concepts about CRM and data mining, and some benefits brought by data mining in CRM. At the end it points out how to apply data mining applications in CRM.
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Čierna, Helena, and Erika Sujová. "Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness." Management Systems in Production Engineering 30, no. 2 (2022): 163–71. http://dx.doi.org/10.2478/mspe-2022-0020.

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Abstract The paper focuses on Customer Relationship Management (CRM), based on latest national and international studies of the subject. The goal of the paper is to identify how the selected companies that operate in Slovakia understand the concept of CRM and to what degree they actively use it. Thereafter authors compare different approaches to management of company’s relationship with customers. They wanted to focus on a deeper analysis and decided to use in our orientation and evaluative research also a different approach, such as collaboration with international experts. In the paper the a
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Berestetska, Olena, Tetiana Iankovets, Azyk Orozonova, Serhii Voitovych, Aisulu Parmanasova, and Kateryna Medvedieva. "Using Crm Systems for the Development and Implementation of Communication Strategies for Digital Brand Management and Internet Marketing: eu Experience." International Journal of Professional Business Review 8, no. 4 (2023): e01613. http://dx.doi.org/10.26668/businessreview/2023.v8i4.1613.

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Purpose: The research aims to analyze the use of CRM systems for the development and implementation of communication strategies for digital brand management and Internet marketing based on the experience of EU countries. Theoretical framework: Implementing the practice of using CRM systems to develop and fulfill communication strategies for digital brand management and Internet marketing plays a key role in the corporate sector. It is known that the quality of implementation of such a policy will directly affect the commercial result of an enterprise or organization. The problem of using CRM s
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Ou, Yan Qun, Li Zhou, and Yu Ping Fang. "Application Research of Data Warehouse in CRM." Advanced Materials Research 591-593 (November 2012): 854–57. http://dx.doi.org/10.4028/www.scientific.net/amr.591-593.854.

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Customer relationship management (CRM) is an integral part in the manufacturing enterprise information. The content of CRM is based on customer information and business transaction data, and using computer information technology to deeply analysis massive data of data warehouse. The purpose is to identify customers’ different features and analyze customer behaviors, then dig out the information of commercial value to help business planning and decision-making related business activities. The thesis introduces the system of the CRM based on Data Warehouse: to describe and predict the model of e
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Oumar, Timothy K., Eric E. Mang’Unyi, Krishna K. Govender, and Sookdhev Rajkaran. "Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study." Management & Marketing 12, no. 4 (2017): 674–96. http://dx.doi.org/10.1515/mmcks-2017-0039.

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Abstract This article scaffolds on customer relationship management (CRM) theory and explores the association between electronic CRM (e-CRM) and electronic customer’s (e-customer) electronic loyalty (e-loyalty) in the banking sector. By using a survey design, data was collected from a convenience sample of customers of a major Kenyan commercial bank, and analysed using structural equation and multiple regression modelling. The findings reveal that there is a positive relationship between e-CRM and e-customers’ loyalty. The e-CRM features at all three stages of an electronic transaction cycle n
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Limbad, Shaileshkumar Jausukhbhai, and Vinod Patel. "Measuring Performance towards Customer Relationship Management Practices in Indian Banking Sector: Study of Conceptual Theories and Focus on Developing CRM Model." Cross Current International Journal of Economics, Management and Media Studies 1, no. 4 (2019): 87–93. http://dx.doi.org/10.36344/ccijemms.2019.v01i04.001.

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The intensive competition between retail banks in India and all the banks realized the needs for protecting existing customer base. Maintaining customer relation and build a loyalty has become a business strategy, and banks also realize that customer lifetime value identifies the value of a long-term relationship. This study mainly focused on types of CRM practices deployed in Indian banking sector and the changes needed with evaluation and cut throat competition. It helps to increase the ability to serves customer better and to improve the marketing productivity. It will also help to understa
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Selvakumar, M. "A Study of E-CRM Services of Commercial Banks in Virudhunagar District, Tamil Nadu." Asian Review of Social Sciences 4, no. 1 (2015): 7–16. http://dx.doi.org/10.51983/arss-2015.4.1.1305.

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Internet is an excellent example of a worldwide cooperative movement that is quickly spanning across countries. A few years ago Electronic Customers Relationship Management (E-CRM) was only for establishing relationship between enterprise and its customers. Today it is an integral part of the information technology strategy for banking industry. Most of the E-CRM developments are taking place in the E-Commerce domain whether B2B (Business to Business) or B2C (Business to Commerce). So now banks identify this internet banking as their thrust area. Electronic Customer Relationship Management (E-
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Ho, Kevin K. W., and Eric W. K. See-To. "Customer Relationship Management and Interface Redesign." International Journal of Strategic Information Technology and Applications 4, no. 3 (2013): 68–88. http://dx.doi.org/10.4018/ijsita.2013070103.

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This study is focused on the cross-cultural issues in the post-adoption phases of customer relationship management (CRM) for an international electronic marketplace, which operates in more than 30 countries. In particular, the authors focus on how the electronic marketplace modifies its interface redesign for addressing the different tastes of users from different cultural backgrounds. The authors hope this study can address to how cultural and language differences affect the interface redesign of CRM, which is part of the enterprise system, in the multinational and global context through a qu
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Pouria, Jahanbakhshian. "E-CRM-A Solution for Customer Satisfaction in Electronic ERA." International Journal of Management Sciences and Business Research 1, no. 12 (2012): 01–8. https://doi.org/10.5281/zenodo.3402044.

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: Customer Relationship Management is an essential facet of an organization, encompassing the philosophy of organized business that is engaged with a well-knit customer-focused knowledge base. It is more than software or process, and equal to a culture of gaining and keeping value customers, delivering the immitigable benefits. The e-CRM or electronic customer relationship marketing concept is derived from ecommerce. Electronic CRM can contribute incontrovertibly to organizational transformation into a real time enterprise for customers, while harnessing the power of technology in a rapidly ch
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Napalkova, Anastasiya Alekseevna, and Anastasiya Anatol'evna Loboda. "Client-centered approach to enterprise management in conditions of digital business transformation." Vestnik of Astrakhan State Technical University. Series: Economics 2022, no. 3 (2022): 36–45. http://dx.doi.org/10.24143/2073-5537-2022-3-36-45.

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Customer focus in the enterprise management system is an important condition for its functioning and a key success factor in a competitive environment. The problem of customer focus from the point of view of the process approach remains insufficiently studied. There are explored the approaches to the customer focus of an enterprise by using the method of content analysis. The basic postulates of the concept of customer relationship management are considered, which is aimed at optimizing the current and future consumer value for the company and ensuring a long-term competitive advantage through
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Maviya, Arnold. "Enhancing Customer Relationship Management in ERP Systems with AI: Personalized Interactions, Predictive Modeling, And Service Automation." Journal of Educational Research and Policies 6, no. 11 (2024): 5–10. https://doi.org/10.53469/jerp.2024.06(11).02.

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This research paper delves into the integration of Artificial Intelligence (AI) in Customer Relationship Management (CRM) systems within Enterprise Resource Planning (ERP) frameworks, with a focus on personalized interactions, predictive modeling, and service automation. The primary objective was to empirically investigate how AI enhancements in CRM functionalities can contribute to more efficient and effective customer relationship management within ERP systems. A quantitative research design was adopted, utilizing a structured questionnaire distributed among CRM managers and IT professionals
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Yi, Mei. "Server Model Analysis of Data Service Integration Based on Distributed Computing Technology." Applied Mechanics and Materials 556-562 (May 2014): 5714–18. http://dx.doi.org/10.4028/www.scientific.net/amm.556-562.5714.

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The basic principles of scientific management applies to all human behavior, tourism management is a branch of modern management, it's a management for the whole tourism activities and system of tourism management. This paper focus on the study of tourism management enterprise owners' behaviour, through modern tourism system model structure characteristics and analysis of tourists' behaviours, and depth profiling the implementation and strategy analysis of management tourism enterprise CRM, doing further research on tourism management enterprise owners behaviour based on evade unevenness theor
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Sathana, V. "e-CRM application of micro, small and medium enterprises in Sri Lanka: mixed method." Journal of Business Studies 9, no. 2 (2022): 65–82. http://dx.doi.org/10.4038/jbs.v9i2.88.

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Small Medium Enterprise (SME) sector plays prominent role to the development of Sri Lanka, and they have been facing huge problem and challenges in this competitive and crisis environment. Previous researchers have conducted research on e-CRM application for large firms and proved the e-CRM’s significant for large firms. Still e-CRM application is debatable in developing countries. The purpose of this research is to find out the ubiquitous e-CRM application for the success of Sri Lankan MSMEs, especially the factors of e-CRM in SME sector. Researcher applied mixed method in this research and r
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Yao, Feng Ge, and Tian Hang Wang. "The Influence of Corporate Culture on the Core Competitiveness in China’s Small and Medium-Sized Commercial Banks." Applied Mechanics and Materials 644-650 (September 2014): 6083–86. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.6083.

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The small and medium-sized commercial Banks in the financial system reform in our country plays a very important role, enterprise culture construction is one of the important factors that influence its core competitiveness. To strengthen the construction of enterprise culture, enhancing core competitiveness of small and medium-sized commercial banks focus to strengthen the cohesion, innovation of commercial Banks,to control and influence.Small and medium-sized commercial banks can continue to strengthen enterprise innovation power,quick to adapt to changes in industry environment;Establish the
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Bista, Sarita, Niranjan Devkota, Krishna Dhakal, Surendra Mahato, and Udaya Raj Paudel. "Learning Orientation for Performance of Commercial Banks in Nepal: A Mediated Model Using Customer Relationship Management." Interdisciplinary Journal of Innovation in Nepalese Academia 2, no. 1 (2023): 1–18. http://dx.doi.org/10.3126/idjina.v2i1.55961.

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This study aims to investigate the relationship between learning orientation and performance of commercial banks in Nepal, with a specific focus on the mediating role of customer relationship management (CRM). Using an explanatory research design and convenient sampling, data was collected from 260 participants with the aid of KOBO Toolbox. Both descriptive and inferential statistics were used to evaluate the data quantitatively. The results suggest that CRM plays a mediating role between learning orientation and banking performance, providing theoretical relevance in terms of organizational l
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PRYKHODCHENKO, Oksana, and Ihor PISTUNOV. "Determining the impact of the CRM system on the financial indicators of the enterprise using econometric methods." Economics. Finances. Law 2/2024, no. - (2024): 84–87. http://dx.doi.org/10.37634/efp.2024.2.17.

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CRM systems help to improve customer relationship management, provide an opportunity for more accurate sales forecasting, optimization of marketing campaigns and increase in overall customer satisfaction. The purpose of the paper is to determine the impact of the CRM system on the financial indicatots of the enterprise. The study is based on the methods of econometric modeling, system analysis, financial analysis, works of domestic and foreign scientists, materials from periodicals, and data from the financial statements of the enterprise. A correlation analysis was conducted between the selec
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Purnima, Chourasiya*. "A REVIEW ON DATA MINING TECHNIQUES USED TO IMPROVE THE CUSTOMER RELATIONSHIP MANAGEMENT THAT HELPS TO IMPROVE THE BUSINESS REVENUE." INTERNATIONAL JOURNAL OF ENGINEERING SCIENCES & RESEARCH TECHNOLOGY 7, no. 4 (2018): 555–61. https://doi.org/10.5281/zenodo.1219794.

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In recent years many organizations have identified the need to become more customers facing with increased global competition. As a consequence, customer relationship management (CRM) has risen to the agenda of many organizational strategies. The past decade has witnessed a shift from the need to manage transactions to that of the need to manage relationships. Where Enterprise Resource Planning software dominated the management of transactions era, CRM software leads in regard to relationships. At present, a balanced view of CRM software is scantly presented instead relying on vendor oratory.
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Chandra, Yanita Ella Nilla, and Husnil Barry. "Development of Innovation Capability Model: Analysis of e-CRM and Risk Perceptions of Covid-19 in Bogor City MSMEs." Jurnal Manajemen dan Kewirausahaan 10, no. 2 (2022): 139–44. http://dx.doi.org/10.26905/jmdk.v10i2.8997.

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The phenomenon of the commercial revolution 4.0 encourages MSME actors to comply with current trends in order that the goods produced may be competitive. Creative enterprise merchandise require innovation competencies with a view to produce advanced merchandise. This study takes a look at discusses improvement troubles withinside the MSME quarter that are despite the fact that restricted in conventional organization control, inadequate fine of human assets, manufacturing scale and strategies, low innovation functionality and confined get admission to to economic establishments, especially bank
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О.Кобилюх та О.Гірна. "Сучасні підходи до логістичного обслуговування клієнтів на основі використання CRM-системи". Академічні візії, № 10-11 (26 серпня 2022): 3–12. https://doi.org/10.5281/zenodo.7025204.

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The article proves the importance of using the CRM system in the company's activities. The essence of the CRM system is revealed not only as a software product but also as a business strategy aimed at using advanced management and information technologies. In the development of the CRM system, three main trends are presented: minimization of capital expenditures on information technologies, development of mobile versions of the site and integration with data sources. The magnitude of the economic effect that can be obtained by implementing the CRM system in the company's activities is
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Obligado, Anthony, Hernando Avila, Bernadette Magadia, and Gillyn Azalea riones. "Greenhouse Gas Inventory in Commercial Swine Farms in the Philippines Using Life Cycle Assessment." Journal of Environmental Science and Management sp, no. 1 (2025): 12–19. https://doi.org/10.47125/jesam/2025_sp1/02.

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A continuous growth in commercial swine farm stock becomes alarming due to its environmental consequences. To evaluate the environmental impacts of commercial swine production in the Philippines, the commercial swine production system in the country was assessed using Life Cycle Assessment (LCA) with the goal of calculating the greenhouse gas (GHG) emission of the entire production system from cradle-to-farmgate. The carbon footprint of representative commercial swine farms was 2,001.63 g CO2 e kg per liveweight for farrow-to-finish enterprise, 3,142.72 g CO2 e kg per liveweight for farrow-to-
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Aduski, Erlina, Prasetyo Hadi, and Rusdi Musa Ishaq. "Analisis Strategi Pemasaran Produk Digital CRM di PT Infomedia Nusantara." MBIA 19, no. 2 (2020): 153–69. http://dx.doi.org/10.33557/mbia.v19i2.892.

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The purpose of this research is to reformulate the marketing strategy of Digital CRM products where at this time, in the digital era, the contribution of revenue generated by CRM Digital is still very low if we compared with Inbound Call (Legacy CRM). This research applied the qualitative approach with a descriptive type of research and using PEST analysis, Industry Environment 5 Forces Porter Analysis, SWOT, and 7P Marketing Mix. Based on the analysis of external and internal factors, we get several alternative strategies such as 1) Product: focus on offering Integrated Omnichannel products,
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Asna, Shihab, and Sathyan Neethu. "Customer Segmentation Using Clustering Techniques." Recent Trends in Cloud Computing and Web Engineering 6, no. 1 (2023): 7–11. https://doi.org/10.5281/zenodo.10205698.

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<i>In recent years, every e-commerce enterprise focuses on Customer&nbsp;segmentation. It means that the process of dividing customers into&nbsp;groups with similar characteristics. This process makes it easy to&nbsp;target specific customers with specific products, services, and marketing strategies, so can better understand their needs, and purchasing patterns. It helps them develop their professional and business&nbsp;skills. A lot of commercial businesses have realised the value of&nbsp;CRM and the use of technical knowhow to gain competitive ad-&nbsp;vantage. This paper examines alternati
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Merkulov, Alexandr Vladimirovich. "MEANS OF FORMING THE IMAGE OF A COMMERCIAL ENTERPRISE." Chronos 7, no. 11(73) (2022): 165–67. http://dx.doi.org/10.52013/2658-7556-73-11-48.

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The article is devoted to the formation of a positive image of the enterprise. A positive, emotionally colored image of an organization speaks not only about the general culture, but also represents a certain characteristic that serves as a significant basis for competitiveness, focus on success, as well as one of the important conditions for the successful operation of the company in the chosen direction.
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Stehnei, Marianna, Inna Irtyshcheva, and Olesia Popovych. "Mechanisms of tactical management of trading enterprises based on the use of their potential in the conditions of e-business development." Ukrainian Journal of Applied Economics and Technology 2024, no. 3 (2024): 97–101. http://dx.doi.org/10.36887/2415-8453-2024-3-17.

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The article is devoted to determining the essence and features of tactical management mechanisms of trading enterprises based on the use of their potential in the context of e-business development. It has been investigated that the electronic business market is currently developing, as evidenced by the increasing number of enterprises in the online sales market, the growth in sales volumes, and their share in the total trade volume. The advantages and disadvantages of trading enterprises transitioning to digital platforms are identified, along with the main threats that hinder effective develo
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Pal, Subhodip, and Taniya Pal. "Master Data Management Disruptive Modern Architecture." Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online) 2, no. 1 (2023): 108–14. http://dx.doi.org/10.60087/jklst.vol2.n1.p114.

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Master Data Management concept came into the mainstream during the mid 2000s, to generate a single Golden profile of the customer. As the Enterprise IT architecture started adopting and integrating various Commercial Products for CRM, ERP, Finance, HR, Supply Change Management etc. along with other homegrown custom apps, the information around the Customer started drifting across the various applications which resulted in various inefficiencies in day-to-day business operation. Master Data Management tools and technologies provide a way to perform identity resolution and survive latest and gre
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KISTRUHA, Yurii. "Internal and external threats to enterprise security: essence and diagnostics." Economics. Finances. Law 1/2024, no. - (2024): 105–8. http://dx.doi.org/10.37634/efp.2024.1.18.

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The paper studies the essence and diagnostics of internal and external threats to enterprise security. External threats to the enterprise are identified, in particular, unfavorable changes in the political and economic situation in the country, the use of unfair competition methods, unreliability of suppliers, partners and contractors, natural and technical emergencies, unauthorized access of competitors to confidential information of the enterprise, imperfection of the regulatory framework, industrial and economic espionage, changes in consumer tastes and preferences. The author identifies in
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Roshni, Agarwal. "Customer Relationship Management in Retail Sector." International Journal of Innovative Science and Research Technology 7, no. 2 (2022): 77–94. https://doi.org/10.5281/zenodo.6201454.

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Customer relationship management is a never ending process and it has gained immense importance in the recent years. With the change in market scenario, the conditions have changed tremendously. Earlier, the market was seller centric but with the change in time, the market has become customer centric. Where the main focus is on customer needs and wants and customers are treated as the king in the market. It is very much important for the business firms to meet the expectation of the customer so as to ensure their long term footing in such a competitive market. CRM is the key to maintain a heal
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Dheeraj Kumar Bansal. "Enterprise Data Engineering: Architecting Modern Data Warehouses for Business Success." International Journal of Scientific Research in Computer Science, Engineering and Information Technology 11, no. 1 (2025): 3266–77. https://doi.org/10.32628/cseit251112348.

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This article provides a comprehensive overview of Enterprise Data Engineering with a focus on Data Warehouse Architecture, exploring its critical role in modern organizations' data strategies. It delves into the complexities of integrating diverse data sources, including point-of-sale systems, online databases, and CRM platforms. It examines the nuances of ETL/ELT processes essential for data integration. The article discusses various data warehouse architectures, compares cloud-based and on-premises solutions, and elaborates on dimensional modeling techniques crucial for effective data organi
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Oksamytna, Liubov, and Roman Praha. "FEATURES OF MODERN ERP-SYSTEMS FOR BUSINESS PROCESS MANAGEMENT OF THE ENTERPRISE." Management of Development of Complex Systems, no. 51 (October 7, 2022): 31–40. http://dx.doi.org/10.32347/2412-9933.2022.51.31-40.

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The need for the importance of effective management of the enterprise's business processes raises urgent problems of its automation with the help of the introduction of modern corporate information systems. ERP systems include the systems that cover the most important business processes of the enterprise and ensure their integration, optimization, as well as balanced management of the resources involved. The essence, architecture and general characteristics of ERP systems, their functionality and implementation at enterprises are considered. An analysis of literary sources was carried out on t
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Qiao, Lin Si Hang, and Zhi Hong Lin. "The Evaluation Study of Supply Chain Financial Risk Based on the BP Neural Network." Applied Mechanics and Materials 401-403 (September 2013): 2306–9. http://dx.doi.org/10.4028/www.scientific.net/amm.401-403.2306.

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In recent years, the supply chain financial has become the focus of attention of the many financial institutions, because the supply chain financing model is to make full use of the supply chain and the characteristics of small and medium-sized enterprise designed. It is not only the effective way of small and medium-sized enterprises in China to solve the difficulty of financing, but also is an effective way of the Commercial Banks expand financial services [ . This paper firstly constructed the financial credit risk evaluation index system of small and medium-sized enterprise based on supply
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Darmawan, Agus, and Dwi Tjahjo Seabtian. "Pengembangan Teknologi Tepat Guna Erp Untuk Modul Crm (Kampoeng Kuliner Brenzeel 48)." Resolusi : Rekayasa Teknik Informatika dan Informasi 2, no. 4 (2022): 182–86. http://dx.doi.org/10.30865/resolusi.v2i4.358.

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Development of the application of Enterprise Resource Planning (ERP) as one of the supports for the operation of a business field that is integrated with business and has better data accuracy. An ERP system consists of various modules and sub-modules that can represent specific business components. If data is entered in a module (eg data on rice uduk sales) then other modules such as payment and inventory will be automatically updated as well. These updates occur in real time or right at the time of the sale. Implementation of Customer Relationship Management (CRM) or customer relationship man
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BILIAK, Tetiana. "System of management of commercial processes of a trading enterprise." Economics. Finances. Law, no. 5/2 (May 29, 2020): 10–15. http://dx.doi.org/10.37634/efp.2020.5(2).2.

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Introduction. The basis of trade is the purchase and sale of goods due to the change of forms of value. Today, various forms and spheres of activity of commodity markets have been formed, which have different commodity and labor resources, material and technical base. Therefore, the purchase and sale of goods from suppliers, which is based on a commercial basis, not to exhaust the entire variety of commercial activities. Taking into account all types and stages of commercial processes, it is advisable for commercial enterprises to plan their activities carefully, develop a commercial strategy
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Sabah Alchalabi*, Alzahraa, and Saadoon Hammood Chitheer. "The Role of Technology-Based Customer Relationship Management in Sustainable Competitive Advantage - A Field Study of Iraqi Banks." Journal of Economics and Administrative Sciences 30, no. 142 (2024): 86–101. http://dx.doi.org/10.33095/t29arx88.

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The objective of this research is to examine the impact of technology-based Customer Relationship Management (CRM) on sustainable competitive advantage in government and private banks in Baghdad. The research problem is summarized by the main question: “Have bank leaderships been able to leverage technology-based CRM for sustainable competitive advantage? And have they been able to maximize this impact?” Given the significance of the banking sector, government and private banks in Baghdad were chosen as the focus of this research. Commercial and Islamic banks were selected for the study, and t
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Hutchinson, Karise, Lisa Victoria Donnell, Audrey Gilmore, and Andrea Reid. "Loyalty card adoption in SME retailers: the impact upon marketing management." European Journal of Marketing 49, no. 3/4 (2015): 467–90. http://dx.doi.org/10.1108/ejm-06-2013-0321.

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Purpose – The purpose of this paper is to understand how small to medium-sized enterprise (SME) retailers adopt and implement a loyalty card programme as a marketing management decision-making tool. Design/methodology/approach – A qualitative and longitudinal case study research design is adopted. Data were collected from multiple sources, incorporating semi-structured interviews and analysis of company documents and observation within a retail SME. Findings – The findings presented focus on the loyalty card adoption process to reflect both the organisational issues and impact upon marketing m
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Wei, M. "Construction of Marketing Management Information System of Travel Agency Based on Customer Relationship Management." Advanced Materials Research 136 (October 2010): 69–76. http://dx.doi.org/10.4028/www.scientific.net/amr.136.69.

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The theory of customer relationship management has been gradually penetrated into all levels of enterprise management. As a close business with customers, travel agency should focus on customer relationship management, which is very important. This paper attempts to combine the concept of customer relationship management and the processes of traditional travel agency marketing to construct the system architecture, considering the actual situation and specific requirements of a travel agency, combining with norms and standards of the management of travel agencies industry, as well as, using the
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Granata, Giuseppe, and Antonio De Filippo. "The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0." International Journal of Marketing Studies 8, no. 6 (2016): 89. http://dx.doi.org/10.5539/ijms.v8n6p89.

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&lt;p&gt;From its birth to the nowadays lifestyle, web has strongly changed. Although once it was a “place’’ to find information, now it represents that virtual condition, in which it can be possible to share and collect information, thoughts, desires and doing shopping and so on and so forth.&lt;/p&gt;&lt;p&gt;Today, the company does not only make just a commercial communication. Instead, there exist many types of interaction: the internal communication, for instance. Enterprise 2.0 is that kind of business that uses the instruments of the web 2.0 both for external and internal communication.
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Fisher, N. I. "Stakeholder Value as an Organizing Principle for Strategic Planning." Journal of Creating Value 4, no. 1 (2018): 168–77. http://dx.doi.org/10.1177/2394964318771251.

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This article describes an approach to introducing strategic planning to an enterprise, motivated by a primary focus on creating value for key stakeholders of the enterprise. Two key consequences of the approach are that the efforts of the enterprise are aligned in a coherent fashion to achieve targeted external stakeholder impact and that successful deployment of the strategic plan can be assessed explicitly in terms of external stakeholder value. The approach, which was developed initially in the context of strategic planning for professional societies, has been adopted in introducing strateg
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Petr, Koreniuk, and Dmytrochenkov Mykyta. "ASSESSING THE EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS FOR ENSURING THE DEVELOPMENT OF THE ENTERPRISE." ECONOMIC BULLETIN OF THE DNIPROVSK STATE TECHNICAL UNIVERSITY, no. 2(7) (December 27, 2023): 63–69. http://dx.doi.org/10.31319/2709-2879.2023iss2(7).293749pp63-69.

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The article has shown that the development of information technologies has dramatically changed the cost of companies for marketing communications, in which the cost of the Internet communication began to increase at the fastest pace. In the face of unprecedentedly rapid growth of Internet users increases the need to form modern marketing tools, which allows you to use Internet resources to communicate with consumers, increase their awareness to promote the goods and services of companies. The purpose of the article is to provide practical recommendations for evaluating the effectiveness of di
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Zyankin, M. A., and O. V. Abasheva. "FEATURES OF STAFF INCENTIVES IN A COMMERCIAL ORGANIZATION." Social’no-ekonomiceskoe upravlenie: teoria i praktika 19, no. 2 (2023): 15–20. http://dx.doi.org/10.22213/2618-9763-2023-2-15-20.

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The article discusses the features of staff incentives in a commercial organization. A feature of a commercial organization is the need to achieve commercial goals that are associated with making a profit. This article touches upon the topic of staff incentives as one of the most important components of labor productivity, achieving the goals of the enterprise, as well as increasing the profits of the organization. In today's conditions of economic uncertainty, the most important and key point of doing business is the competent, rational and efficient use of all available resources of the ente
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Stole, Inger L. "“Selling” Europe on free enterprise." Journal of Historical Research in Marketing 8, no. 1 (2016): 44–64. http://dx.doi.org/10.1108/jhrm-07-2015-0024.

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Purpose – A number of scholars have explored the US Government’s postwar efforts, often in collaboration with the business community, to “sell America” to Americans themselves; others have documented the means through which such information was aimed at audiences behind the Iron Curtain. Few scholars have explored the use of the US “propaganda” to secure political loyalty and financial markets among Western allies, and fewer still have studied the government’s use of commercial marketing methods for this purpose. Attempting to fill a void, this paper aims to explore the US State Department’s p
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Li, Fayang, Huihui Wei, Chunhui Li, Yaoju Ma, and Xiufen Li. "Research on Investment and Financing Strategies of State-owned Commercial Banks for Urban Commercial Projects." Academic Journal of Management and Social Sciences 6, no. 2 (2024): 56–61. http://dx.doi.org/10.54097/df36k085.

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The development of modern trade and logistics industry can’t be separated from financial support. Financial empowerment of trade development can effectively realize the multi-flow unity of logistics, capital flow, information flow and business flow, and achieve a double win situation for all parties. According to the PEST analysis of the development environment of Linyi Mall, the Rizhao banking industry supports the transformation and development of Linyi Mall, and in terms of specific development strategies, it should focus on the whole industry chain of the Mall, financial technology develop
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Muratova, D. B. "FORMATION AND DEVELOPMENT OF CLIENT POLICY IN COMMERCIAL BANKS." Bulletin of Dulaty University 18, no. 2 (2025): 184–93. https://doi.org/10.55956/oqom8471.

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This article examines the process of forming and developing client policy in Kazakhstan’s commercial banks under current market economy conditions. The main focus is on the importance of adapting banking services to the changing needs of consumers, which requires the implementation of innovative technologies such as CRM systems, Big Data, and artificial intelligence. The authors emphasize the principles of personalization and digitalization, which play a crucial role in improving customer service and retention effectiveness. The study also analyzes the importance of segmenting the customer bas
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Mr., Sagar Santu Shete Prof. Hredey Mishra. "INTRODUCTION OF PLM." INTERNATIONAL JOURNAL OF ENGINEERING SCIENCES & RESEARCH TECHNOLOGY 6, no. 10 (2017): 284–87. https://doi.org/10.5281/zenodo.1012486.

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In industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products. PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise. Product Lifecycle Management (PLM) helps you manage complex, cross-functional processes, coordinating the efforts of distributed teams to consistently and efficiently develop the best possible products. The PTC PLM software system m
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Tanmaya, Gaur. "Debugging Memory Leaks in Enterprise Web Applications: A Case Study of Optimum Processes." European Journal of Advances in Engineering and Technology 7, no. 10 (2020): 74–79. https://doi.org/10.5281/zenodo.12737536.

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Memory Leaks are a notorious problem known for impacting application servers running complex backend applications. Memory leaks are alsorampantwith web applications, especially complex and interactive single-page applications (SPAs) that rely on bulkyframeworks like AngularJS. These Web Application Memory leaks degrade the performance, usability, and reliability of web applications, and can even cause them to crash or freeze. With longer duration or faster leak rate, the memory build-upcan impact the browser running these web applications, an event which can expandthe impact to other web appli
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Mostova, Anastasiia D., and Tetiana A. Pozniakova. "EFFICIENCY OF THE SYSTEM OF MANAGEMENT OF DISTRIBUTION AND SALE OF PRODUCTS OF A TRADE ENTERPRISE." Європейський вектор економічного розвитку 2, no. 31 (2021): 49–61. http://dx.doi.org/10.32342/2074-5362-2021-2-31-4.

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The theoretical substantiation of the distribution and sales management system of a trade enterprise is carried out in the article. The role of distribution and sales policy of the enterprise in realization of the purposes and tasks of business activity is shown. Sales activities of enterprises occupy a leading place in the management system. It has a goal subordinated to the management of strategic development of the enterprise, aimed at forming a system of support, taking into account industry characteristics, internal and external problems. The use of scientifically approaches to the manage
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Yermolenko, Oleksii A., and Ravan S. Nasrullayev. "Principles of Ensuring the Economic Security System of Enterprises in the Context of Digitalization." Problems of Economy 1, no. 63 (2025): 158–64. https://doi.org/10.32983/2222-0712-2025-1-158-164.

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The article substantiates the implementation of the system approach to ensuring the economic security of enterprises in the context of economic digitalization, increasing risks, and intensifying global competition. The evolution of scientific approaches to the concept of a system, particularly in the context of economic security, has been revealed, and its modern interpretation as an integrated mechanism for protecting the enterprise from external and internal threats has been outlined. A structural-logical scheme has been developed to illustrate the interrelationship between the elements of t
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