Relevant bibliographies by topics / Cross-Channel Analytics

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Cross-Channel Analytics'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Cross-Channel Analytics"

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Shivanand, kumar, Kumar Pranav, and Yoganandhiswar Reddy Devu. "Advanced Data Extraction and Analytics Software on AWS: Revolutionizing Insights with Personalized." International Journal of Computer Science and Information Technology Research 12, no. 2 (2024): 13–24. https://doi.org/10.5281/zenodo.11119789.

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<strong>Abstract:</strong> The ever-evolving landscape of marketing necessitates a robust analytics platform that integrates data from various marketing channels for insightful decision-making. This paper introduces an Integrated Marketing Data Analytics Platform, a comprehensive solution designed to enhance marketing strategies through advanced analytics. The platform amalgamates data from diverse marketing sources, enabling a holistic view of campaigns, customer behavior, and market trends. Key features include cross-channel analytics, predictive modeling, and real-time reporting. This resea
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Gupta, Dr Preeti, Shivanand Kumar, and Pranav Kumar. "Advanced Data Extraction and Analytics Software on AWS: Revolutionizing Insights with Personalized." International Journal for Research in Applied Science and Engineering Technology 12, no. 5 (2024): 508–12. http://dx.doi.org/10.22214/ijraset.2024.61605.

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Abstract: In the current evolving landscape of marketing, a robust analytics platform is required that integrates data from various marketing channels for insightful decision-making. This paper introduces an Integrated Marketing Data Analytics Platform, a comprehensive solution designed to enhance marketing strategies through advanced analytics. The platform amalgamates data from different marketing sources, enabling an integrated view of campaigns, customer behavior, and market trends. Key features include cross-channel analytics, predictive modeling, and real-time reporting. This research ai
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Researcher. "INTEGRATING AI WITH AEM: ENHANCING CONTENT CREATION AND DELIVERY." International Journal of Computer Engineering and Technology (IJCET) 15, no. 5 (2024): 853–62. https://doi.org/10.5281/zenodo.13928976.

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This article explores the transformative potential of integrating Artificial Intelligence (AI) with Adobe Experience Manager (AEM) for content management and delivery. It examines how AI enhances AEM's capabilities in content automation, personalization, analytics, and cross-channel orchestration. The article presents key statistics on the growing content management market and rising customer expectations. It discusses Adobe Sensei's role in powering AI features within AEM, including intelligent tagging, smart cropping, and personalized recommendations. The article analyzes how AI enables adva
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Ignatius Ijomah, Tochukwu. "A Conceptual Framework for Multi-Channel Marketing Optimization, Consumer Behavior, and Conversion Analytics." International Journal of Advanced Multidisciplinary Research and Studies 5, no. 2 (2025): 1498–508. https://doi.org/10.62225/2583049x.2025.5.2.4011.

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This paper presents a conceptual framework for optimizing multi-channel marketing strategies by integrating consumer behavior insights, data-driven approaches, and advanced analytical tools. In the context of increasingly complex marketing environments, businesses must navigate multiple consumer touchpoints, including traditional and digital channels, to enhance customer engagement and drive conversions. The study emphasizes the crucial role of understanding consumer behavior in shaping personalized marketing strategies and discusses the adoption of predictive analytics, artificial intelligenc
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Ashutosh Verma. "A Framework for Cross-Channel Attribution and ROI Measurement: Integrating Online and Offline Data." Journal of Computer Science and Technology Studies 7, no. 4 (2025): 862–69. https://doi.org/10.32996/jcsts.2025.7.4.100.

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The digital transformation of consumer behavior has created an intricate web of interactions across online and offline channels, necessitating sophisticated attribution frameworks. This framework addresses the challenges of integrating multichannel data while providing actionable insights for marketing effectiveness. By combining digital and physical touchpoints, the framework enables organizations to develop accurate attribution models that capture the complete customer journey. The integration of advanced analytics with traditional metrics creates a holistic view of marketing performance, le
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Ali, Saiyed Wajid, Tahir Ahmad Wani, and Nikita Tyagi. "A Qualitative Study on Innovation and Dimensional Aspects of the Omnichannel Retail Business Model." International Journal of E-Business Research 18, no. 2 (2022): 1–20. http://dx.doi.org/10.4018/ijebr.294108.

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The purpose of the study is to elucidate linkage of Omnichannel retail business model with innovation and technological advancements. The study is exploratory and qualitative in nature, based on primary and secondary data sources collected from varied retail sectors such as fashion, furniture, eyecare and electronics . The study has used Business Model Canvass (BMC) as a tool for strategic analysis. The study presents findings about business model and strategies in Omnichannel context from Indian retailers. The findings of the study posits four main dimensions resultant of digitalization and t
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Venkata Krishna Pradeep Mattegunta. "Integrated retail ecosystem: The convergence of predictive analytics and omnichannel strategies in modern merchandising." World Journal of Advanced Engineering Technology and Sciences 15, no. 2 (2025): 168–76. https://doi.org/10.30574/wjaets.2025.15.2.0509.

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This article explores the convergence of predictive analytics and omnichannel strategies in modern retail merchandising, examining how these integrated approaches transform decision-making and operational efficiency across the retail landscape. Beginning with the theoretical frameworks underpinning predictive modeling in retail contexts, the article progresses through core applications including demand forecasting, price optimization, product assortment planning, and advanced customer segmentation. The article further analyzes the omnichannel paradigm, examining conceptual foundations, integra
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Sattarapu, Praveen Kumar, Deepti Wadera, and Jaspreet Kaur. "Voice Engagement Leading to Business Intelligence." International Journal of Business Intelligence Research 12, no. 2 (2021): 1–23. http://dx.doi.org/10.4018/ijbir.294568.

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There are multiple studies establishing the importance of Business Intelligence (BI), in the Big Data Analytics context. Voice is yet to be seen as a contributing channel. Voice enabled assistants are at the forefront of conversational AI advancement. As humans speak to devices, brands and business are investing in engagement through voice channel. This voice engagement is resulting in both intangible and tangible benefits and generating voice commerce. The resultant voice data should be integral to BI, leading to Voice BI. This paper proposes a conceptual framework from engagement to intellig
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Siddiqueee, Md Shahadat Hossain, and Md Mokshud Ali. "Conquering Digital Marketing: Powerful Strategies for Accelerating Business Growth." International journal of business and economics 1, no. 4 (2024): 1–13. http://dx.doi.org/10.62304/ijbm.v1i04.194.

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Understanding digital marketing tactics is now crucial for company expansion in the digital age due to the quickly changing technology landscape. This study investigates the efficacy of modern digital marketing strategies with an emphasis on how they support significant company growth. This study is significant because it offers practical advice on how to use data analytics, customization, and cutting-edge technology like machine learning and artificial intelligence to maximize digital marketing initiatives. The main goal of this study is to determine and evaluate the best digital marketing ta
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George, Oyeronke Oluwatosin, Remilekun Enitan Dosumu, and Christiana Onyinyechi Makata. "Integrating Multi-Channel Brand Communication: A Conceptual Model for Achieving Sustained Consumer Engagement and Loyalty." International Journal of Management and Organizational Research 2, no. 1 (2023): 254–60. https://doi.org/10.54660/ijmor.2023.2.1.254-260.

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In the rapidly evolving landscape of modern marketing, multi-channel brand communication has become a critical strategy for businesses seeking to engage consumers, build loyalty, and sustain competitive advantage. This paper proposes a conceptual model for integrating multi-channel communication efforts, focusing on achieving sustained consumer engagement and brand loyalty. The model emphasizes the importance of maintaining brand messaging consistency across diverse platforms, implementing consumer-centric communication strategies, and selecting the right combination of online, offline, and hy
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Dissertations / Theses on the topic "Cross-Channel Analytics"

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Coles, James B. "Cross-channel predictive analytics for retail distribution decisions." Thesis, Massachusetts Institute of Technology, 2017. http://hdl.handle.net/1721.1/111531.

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Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, in conjunction with the Leaders for Global Operations Program at MIT, 2017.<br>Thesis: S.M. in Engineering Systems, Massachusetts Institute of Technology, School of Engineering, Institute for Data, Systems, and Society, in conjunction with the Leaders for Global Operations Program at MIT, 2017.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 91-93).<br>Distribution demand forecasting at Zara currently considers historical sales of products modified by expert knowledge input
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Wu, Bo. "The influence of the cross section shape on channel flow : modeling, simulation and experiment." Thesis, Grenoble, 2014. http://www.theses.fr/2014GRENT002/document.

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La modélisation des phénomènes physiologiques induits par un écoulement, tels que l'écoulement sanguin au travers d'une sténose ou l'écoulement d'air lors de la production de parole, repose souvent sur des théories quasi-unidimensionnelles ou bi-dimensionnelles. Cependant, il est établi que le développement des couches limites dépend de la section transversale. Le but de cette thèse est de modéliser, simuler et caractériser l'importance potentielle de la section transversale sur les écoulements laminaires, contrôlés en pression, en l'absence ou en présence d'une constriction. Des coordonnées d
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Kasaei, Mohammad Mehdi. "Analytical, numerical and experimental investigation of wrinkling in flexible roll forming of variable cross-sectional channel profiles." Doctoral thesis, 2016. http://hdl.handle.net/10316/87757.

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Documentos apresentados no âmbito do reconhecimento de graus e diplomas estrangeiros<br>Flexible roll forming is an advanced sheet metal forming process for cost-effective innovative manufacturing of 3D profiles for automotive lightweight structures. In contrast to roll forming, the flexible roll forming process employs rolls that are not fixed in their position and can be moved along a path in order to describe the desired bend line of the profile. One of the most important defect in flexible roll forming is wrinkling that leads to an undesirable produc. This research work presents a new und
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Books on the topic "Cross-Channel Analytics"

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Huang, Flora. Chinese and Global Financial Integration through Stock Connect. Hart Publishing, 2023. http://dx.doi.org/10.5040/9781509949311.

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This significant and timely book explores a novel market mechanism, Stock Connect, which gives mutual market access to Chinese and international investors, and provides original analyses and fresh insights. This mechanism could become the new normal in future global financial integration. By examining this cross-border scheme from a regulatory perspective via a three-tiered analytical framework (investors, issuers and regulators), this book unearths the profound implications of Stock Connect to local and global financial markets and the legal impediments to its implementation. It covers a broa
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Book chapters on the topic "Cross-Channel Analytics"

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Molloy, Ian, Suresh Chari, Ulrich Finkler, et al. "Graph Analytics for Real-Time Scoring of Cross-Channel Transactional Fraud." In Financial Cryptography and Data Security. Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-54970-4_2.

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Utama, M. C., and T. E. Balqiah. "The impact of cross-channel integration at mobile operator on customer's purchase behavior as a path toward Omnichannel strategy: A case study using data analytics in Telkomsel." In Contemporary Research on Management and Business. CRC Press, 2022. http://dx.doi.org/10.1201/9781003295952-35.

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Ali Khan, Jawwad. "Analytics and Recommendation on Marketing Campaign from Cross Channel Analytics perspective". У 4ᵗʰ International Conference on AI ML, Data Science and Robotics. United Research Forum, 2023. http://dx.doi.org/10.51219/urforum.2023.jawwad-ali-khan.

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Mupepi, Mambo Governor, and Patience Taruwinga. "Strengthening the Significance of Data Analytics." In Strategic Collaborative Innovations in Organizational Systems. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7390-6.ch002.

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Organizational design could be understood as a metaphor to appreciate customer needs through segmentation or cross-channel analysis and extrapolation in pervasive value creation environment. Corporations need to calculate moves based on available capacity to produce the products demanded in highly competitive markets. The workforce must possess the required skillsets and brashness critical in getting the job done correctly all the time. The knowledge drawn from data analytics can be applied to develop performance metrics essential in advancing productivity in ubiquitous value making systems. T
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Liakeas, Konstantinos, and Anastasia Constantelou. "Innovation in Business Models of Banks in Europe." In Advances in Business Information Systems and Analytics. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4983-5.ch022.

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Since the end of the 1990s, the introduction of Internet technology to the mainstream technologies used in businesses led to the expectation of pure Internet enterprises that might eliminate physical presence to one or more points in the value chain. A sequence of failures managed to resize those expectations and led most firms to just expose routine back end systems transactions through the Internet without a clear focus on relationship building or an integrated cross-channel sales approach. Despite the structural changes to the business level strategy that the Internet may have brought to fi
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Behare, Nitesh, Meghasham Chaudhari, Suraj Sharma, et al. "Emerging Trends in Data-Driven Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3455-3.ch012.

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This chapter aims at exploring the evolving landscape of marketing in view of emerging technologies, consistently changing methodologies and integration of data science and marketing. This chapter will drive in understanding the impact of AI, blockchain, IoT, and AR/VR on marketing strategies, in conjunction with the emerging techniques like sentiment analysis, predictive analytics, and cross-channel integration. Anticipated developments in the field of data driven marketing highlight hyper-personalization, real-time marketing, and ethical considerations, whereas implications encompass data go
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Verma, Amitabh. "Digital Marketing Strategy." In Marketing in a Digital World: Strategies, Evolution and Global Impact. BENTHAM SCIENCE PUBLISHERS, 2025. https://doi.org/10.2174/9789815305456125010014.

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The chapter on “Digital Marketing Strategy” provides a comprehensive guide for creating effective digital marketing roadmaps aligned with business objectives. It emphasizes the importance of clarity and precision in setting objectives, adopting the SMART framework (Specific, Measurable, Achievable, Relevant, Timebound) for goal-setting. Key to a successful digital marketing strategy is audience segmentation, where thorough audience research informs the creation of tailored content. The chapter discusses demographic, psychographic, behavioral, and technographic segmentation, and the significanc
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Mudesir, Abdurazak, and Harald Haas. "Analytical SIR for Cross Layer Channel Model." In Radio Communications. InTech, 2010. http://dx.doi.org/10.5772/9489.

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Verma, Amitabh. "Emerging Trends in Digital Marketing." In Marketing in a Digital World: Strategies, Evolution and Global Impact. BENTHAM SCIENCE PUBLISHERS, 2025. https://doi.org/10.2174/9789815305456125010016.

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This chapter offers an in-depth look at the cutting-edge trends redefining digital marketing. Key areas of focus include the incorporation of Artificial Intelligence (AI) and Machine Learning for enhanced customer segmentation, predictive analytics, and efficient campaign management. It highlights the growing role of AI-driven tools like chatbots and virtual assistants in improving customer interactions and support. The chapter also explores the significance of conversational marketing, emphasizing the rising importance of chatbots, virtual assistants, and messaging apps in creating realtime,
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"SCM-WDM PONs in Presence of XPM and GVD." In Optical Transmission and Networks for Next Generation Internet Traffic Highways. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6575-0.ch005.

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In this chapter, a semi-analytical approach is used to evaluate and analyse the performance limitation of a SCM-WDM Passive Optical Network (PON) in the presence of Cross Phase Modulation (XPM) and Group Velocity Dispersion (GVD). In this context, a general expression for electrical average crosstalk noise power due to XPM and GVD was derived to measure the system performance for increasing number of WDM channels. Using the expression, it is found that XPM and GVD causes crosstalk in the system and imposes a power penalty as the WDM channels increases for a given channel spacing and modulating
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Conference papers on the topic "Cross-Channel Analytics"

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Vikram K. and K. Venkata Lakshmi Narayana. "Cross-layer multi channel MAC protocol for wireless sensor networks in 2.4-GHz ISM band." In 2016 International Conference on Computing, Analytics and Security Trends (CAST). IEEE, 2016. http://dx.doi.org/10.1109/cast.2016.7914986.

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Mudesir, Abdurazak, and Harald Haas. "Analytical SIR for cross layer channel model." In 2008 IEEE 19th International Symposium on Personal, Indoor and Mobile Radio Communications (PIMRC). IEEE, 2008. http://dx.doi.org/10.1109/pimrc.2008.4699518.

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Kraus, Nicholas C., and Magnus Larson. "ANALYTICAL MODEL OF NAVIGATION CHANNEL INFILLING BY CROSS-CHANNEL TRANSPORT." In Proceedings of the 28th International Conference. World Scientific Publishing Company, 2003. http://dx.doi.org/10.1142/9789812791306_0309.

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Akbari, M., M. Bahrami, and D. Sinton. "Analytical and Experimental Characterization of Flow in Slowly-Varying Cross-Section Microchannels." In ASME 2010 3rd Joint US-European Fluids Engineering Summer Meeting collocated with 8th International Conference on Nanochannels, Microchannels, and Minichannels. ASMEDC, 2010. http://dx.doi.org/10.1115/fedsm-icnmm2010-30417.

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This paper outlines a novel approximate solution for determining the pressure drop of laminar, single-phase flow in slowly-varying microchannels of arbitrary cross-section. The proposed analysis is general and applicable to symmetric and asymmetric microchannel cross-sections, as examples compact relationships are reported for elliptical and rectangular shapes for three common wall profiles of linear, sinusoidal and hyperbolic. An experimental setup is designed and pressure drop measurements are conducted to validate the proposed model for streamwised periodic microchannels with rectangular cr
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Shahsavari, S., E. Kjeang, and M. Bahrami. "Analytical Velocity and Temperature Distributions for Flow in Microchannels of Various Cross-Sections." In ASME 2010 8th International Conference on Nanochannels, Microchannels, and Minichannels collocated with 3rd Joint US-European Fluids Engineering Summer Meeting. ASMEDC, 2010. http://dx.doi.org/10.1115/fedsm-icnmm2010-30530.

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Analytical solutions are presented for velocity and temperature distributions of laminar fully developed flow of Newtonian, constant property fluids in micro/minichannels for a wide variety of cross-sections. The considered geometries include hyper-elliptical channels and regular polygon ducts, which covers several common shapes. The analysis is carried out under the conditions of constant axial wall heat flux with uniform peripheral heat flux at a given cross section. The boundary conditions are applied using a linear least-squares point matching technique to minimize the residual between the
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Newport, D., D. Curtin, and M. Davies. "A Comparison of Micro-PIV Experiments in a Mini-Channel to Numerical and Analytical Solutions." In ASME 2003 1st International Conference on Microchannels and Minichannels. ASMEDC, 2003. http://dx.doi.org/10.1115/icmm2003-1120.

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In this paper, measurements are presented of the velocity profile in a mini-channel at different locations. The channel is rectangular in cross-section, approximately 1.2mm wide, 1.4mm deep and 29mm long. A micro-PIV system was used to obtain the velocity profiles at the inlet, mid-length and exit of the channel. The raw image maps were processed using three different commercial PIV software packages, and compared to an exact analytical solution. The mini-channel system was also simulated using a commercial CFD code as a further check on the dataset, and the experimental rig itself. It was fou
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Hudson, Mary L., Richard Kottenstette, Carolyn M. Matzke, et al. "Design, Testing, and Simulation of Microscale Gas Chromatography Columns." In ASME 1998 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 1998. http://dx.doi.org/10.1115/imece1998-1244.

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Abstract A microscale gas chromatography column is one component in a microscale chemistry laboratory for detecting chemical agents. Several columns were fabricated using the Bosch etch process which allows deep, high aspect ratio channels of rectangular cross-section. A design tool, based on analytical models, was developed to evaluate the effects of operating conditions and column specifications on separation resolution and time. The effects of slip flow, channel configuration, and cross-sectional shape were included to evaluate the differences between conventional round, straight columns an
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Park, J., and X. Li. "An Analytical Analysis on the Cross Flow in a PEM Fuel Cell with Serpentine Channel." In SAE World Congress & Exhibition. SAE International, 2008. http://dx.doi.org/10.4271/2008-01-0314.

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Quitin, Francois, Claude Oestges, Francois Horlin, and Philippe De Doncker. "Channel Correlation and Cross-Polar Ratio in Multi-Polarized MIMO Channels: Analytical Derivation and Experimental Validation." In 2008 IEEE 68th Vehicular Technology Conference (VTC 2008-Fall). IEEE, 2008. http://dx.doi.org/10.1109/vetecf.2008.40.

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Zemach, T. "On Non-Boussinesq Gravity Currents in Non-Rectangular Cross-Section Channels." In ASME 2014 12th Biennial Conference on Engineering Systems Design and Analysis. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/esda2014-20617.

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We consider the propagation of a gravity current of density ρc from a lock length x0 and height h0 into an ambient fluid of density ρa in a horizontal channel of height H along the horizontal coordinate x. The bottom and top of the channel are at z = 0, H, and the cross-section is given by the quite general −f1(z) ≤ y ≤ f2(z) for 0 ≤ z ≤ H. When the Reynolds number is large, the resulting flow is governed by the parameters R = ρc/ρa, H* = H/h0 and f(z) = f1(z) + f2(z). We show that the shallow-water one-layer model, combined with a Benjamin-type front condition, provides a versatile formulatio
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Reports on the topic "Cross-Channel Analytics"

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EVALUATION OF LOCAL-PLATE BUCKLING COEFFICIENT FOR THE DESIGN OF COLD-FORMED STEEL-LIPPED CHANNEL CROSS SECTIONS: NUMERICAL SIMULATIONS AND DESIGN RECOMMENDATIONS. The Hong Kong Institute of Steel Construction, 2024. http://dx.doi.org/10.18057/ijasc.2024.20.1.4.

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Recent advancements in design guidelines for cold-formed steel members focus on enhancing the prediction of nominal strengths under various loading conditions. This improvement is achieved through precise accounting for local plate buckling behavior. Nevertheless, the Effective-Width Method (EWM), aligned with current design standards, estimates a lower structural capacity for cold-formed steel members. Assuming buckling precedes the yielding of cross-sections and considering no interactive restraint between adjacent elements, conservative predictions of member strengths are derived. To addres
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