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Journal articles on the topic 'Cross-cultural appeal'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Billings, J. J. "Natural family planning. Natural methods have cross cultural appeal." BMJ 307, no. 6915 (1993): 1357. http://dx.doi.org/10.1136/bmj.307.6915.1357-b.

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Liu, Fang, Hong Cheng, and Jianyao Li. "Consumer responses to sex appeal advertising: a cross‐cultural study." International Marketing Review 26, no. 4/5 (2009): 501–20. http://dx.doi.org/10.1108/02651330910972002.

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Judaa, Marah Abu, and Aseel Alshbeekat. "A Contrastive Study of Persuasive Appeals in Online Advertising: Investigating Persuasive Appeals in Jordanian and Egyptian Telecommunication Advertisements During Ramadan." English Language Teaching 17, no. 8 (2024): 21. http://dx.doi.org/10.5539/elt.v17n8p21.

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This research analyzes the persuasive appeals employed by telecommunication companies in Jordan and Egypt during Ramadan, aiming to decipher the interplay of cultural dynamics on advertising strategies. The study investigates the frequencies and types of persuasive appeals utilized by these companies, focusing on the most influential appeals, cross-cultural consistencies, and areas of divergence. The research methodology employs a mixed-method approach. The analysis encompasses a diverse range of appeals, with "Appeal for Price," "Rational," and "Social" emerging prominently. Cultural variatio

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Waller, David S., Sameer Deshpande, and B. Zafer Erdogan. "Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study." Journal of Promotion Management 19, no. 4 (2013): 400–417. http://dx.doi.org/10.1080/10496491.2013.817220.

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Kim, Jai‐Ok, Sandra Forsythe, Qingliang Gu, and Sook Jae Moon. "Cross‐cultural consumer values, needs and purchase behavior." Journal of Consumer Marketing 19, no. 6 (2002): 481–502. http://dx.doi.org/10.1108/07363760210444869.

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This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Between self‐directed values and social affiliation values, self‐directed values were the underlying determinant of needs to be satisfied by apparel products. Among the three types of needs identified to be satisfied through apparel (i.e. experiential, social and functional needs), experiential needs were the most important needs that influenced apparel purchases of female consumers in both Asian markets. Consumers in both country markets exhibited brand lo

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Soscia, Isabella, Girish Prayag, and Ozlem Hesapci. "Advertising guilt-laden vacations: The cross-cultural efficacy of a guilt decreasing appeal." Journal of Hospitality and Tourism Management 39 (June 2019): 57–64. http://dx.doi.org/10.1016/j.jhtm.2019.02.005.

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Van der Merwe, Nadia. "appeal of 7de Laan." Communicare: Journal for Communication Studies in Africa 31, no. 1 (2022): 36–58. http://dx.doi.org/10.36615/jcsa.v31i1.2076.

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What is described as ‘a major leap of faith’ by producer Danie Odendaal (Labuschagne, 2010:62) has turned out to be somewhat of a cultural phenomenon. For one, 7de Laan was, at thetime of the study, the most popular Afrikaans soap in that it reached a bigger audience than anyother Afrikaans soap, such as Binneland2 (M-Net and KykNET)3 and Villa Rosa (kykNET) (TVSA,2010). It further held its own in the fiercely competitive timeslot of 18:30 during which two othersoaps, namely Isidingo (SABC 3)4 and Rhythm City (e.tv), were then broadcast. The soap hasalso received the Voters’ Choice Award for b

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Zhu, Yujie. "English Translation of Shaanxi Noodles in Cross-cultural Communication." International Journal of Education and Humanities 17, no. 1 (2024): 204–6. http://dx.doi.org/10.54097/89e1z609.

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In the realm of culinary arts, Shaanxi noodles, with their rich history and unique flavors, represent a vital aspect of Chinese food culture. As globalization develops, the translation and dissemination of these traditional dishes in English have become crucial for fostering cross-cultural communication. This paper delves into the nuances of translating Shaanxi noodles into English, emphasizing the importance of cultural fidelity, linguistic accuracy, and appeal to international audiences. By analyzing existing translations and proposing refined versions, this study aims to contribute to the e

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Fuchs, Christoph, Martijn G. de Jong, and Martin Schreier. "Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries." Management Science 66, no. 10 (2020): 4820–42. http://dx.doi.org/10.1287/mnsc.2019.3397.

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Charity organizations differ in their practice of offering donors the option to earmark their contribution: allowing donors to select the project in which their money should be invested. This paper presents two studies that provide the first empirical evidence on the appeal of such earmarking. The empirical basis of Study 1 is a unique data set consisting of 7,383 potential donors from 25 countries who participated in a randomized survey experiment. First, we find that the willingness to donate is significantly higher when earmarking is allowed. Second, we find that the effect of earmarking su

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Britto, Tatiana Feitosa de. "PISA IN THE MIRROR: GLOBAL ACCOUNTABILITY OR CROSS-CULTURAL LEARNING?" RBEC: Revista Brasileira de Educação Comparada 6 (October 30, 2024): e024001. http://dx.doi.org/10.20396/rbec.v6i00.18598.

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This paper offers a conceptual analysis of the OECD’s Programme of International Student Assessment (PISA) through the lens of the organizational sociology. Building upon a narrative review of the literature, it explores drivers behind the current prominence of PISA, using concepts derived from rational systems, social efficiency, and new institutionalist approaches. From the analysis of PISA’s rationales, logics of operation and impacts, the key finding is that PISA’s power and limitations function as a mirror, reflecting coinciding features of the program’s design and OECD’s characteristics

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Wang, Xuan, Xinqi Zhao, and Yiran Zhao. "Cultural Creativity and Market Response in Cross-border Co-branding: An Application of Cultural Marketing Theory." Highlights in Business, Economics and Management 46 (December 24, 2024): 120–25. https://doi.org/10.54097/k4x10r17.

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This paper discusses the specific application of cultural marketing theory in the practice of cross-border joint marketing and its market effect. Cross-border co-branding, as an emerging marketing method, creates unique cultural creativity by integrating cultural elements of different brands, aiming to enhance brand interaction and market appeal. Based on the theory of cultural marketing, this study analyzes the generation mechanism and expression forms of cultural creativity in cross-border co-branding and its psychological impact on the target market, and reveals how cultural creativity beco

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Breen, Marcus. "Feminist psychogeography long after May 1968: Whatever Happened to My Revolution." French Cultural Studies 33, no. 2 (2021): 168–78. http://dx.doi.org/10.1177/09571558211051283.

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Whatever Happened to My Revolution offers a French feminist perspective on the impact today of the uprising by the left in Paris in May 1968. The continuing appeal of the events of ‘68 are considered to be in decline, yet the film suggests that the energy of 50 years ago continues to mobilize cultural politics through cinematic appeals that amount to the radical recuperation of some of the ambitions of the day, a continuation of the past in the present. Whatever Happened to My Revolution is explored with reference to Guy Debord's concept of psychogeography, which suggested new phases of discov

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Zhang, Xiaochen Angela. "Understanding the cultural orientations of fear appeal variables: a cross-cultural comparison of pandemic risk perceptions, efficacy perceptions, and behaviors." Journal of Risk Research 24, no. 3-4 (2021): 432–48. http://dx.doi.org/10.1080/13669877.2021.1887326.

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Dobrova, V. V. "Typology of pedagogical situations: cross-cultural analysis." Tambov University Review. Series: Humanities 29, no. 3 (2024): 664–72. http://dx.doi.org/10.20310/1810-0201-2024-29-3-664-672.

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Importance. The natural appeal to the possibility of defining certain typological features that would contribute to the differentiation of pedagogical situations leads to the need for a certain systematization of knowledge and experience. It is relevant to consider and compare the classification basis of typologies, since there is still no certainty about how a pedagogical situation should be described.Research methods. The comparative analysis, the content analysis, the method of interpretation and contextual analysis.Result and Discussion. The analyzed typologies of pedagogical situations in

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Bode, Carole, Mai Helmy, and Marco Bertamini. "A cross-cultural comparison for preference for symmetry: Comparing British and Egyptians non-experts." Psihologija 50, no. 3 (2017): 383–402. http://dx.doi.org/10.2298/psi1703383b.

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The aesthetic appeal of symmetry has been noted and discussed by artists, historians and scientists. To what extent this appeal is universal is a difficult question to answer. From a theoretical perspective, cross-cultural comparisons are important, because similarities would support the universality of the response to symmetry. Some pioneering work has focussed on comparisons between Britain and Egypt (Soueif & Eysenck, 1971, 1972), including both experts and naive subjects. These studies confirmed some degree of universal agreement in preferences for simple abstract symmetry. We revisite

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Feng, Ruotong, Yu Sun, Kai He, Zan Huang, and Defeng Yang. "The Influence of Power Distance Beliefs and Advertising Appeal on Consumers’ Purchase Intentions." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 1 (2025): 7. https://doi.org/10.3390/jtaer20010007.

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The global economic integration in the digital era, crafting marketing messages that resonate across diverse cultural landscapes poses a significant challenge for businesses. This study examines how consumers’ power distance beliefs and the use of exclusivity and authenticity in marketing communications influence their preferences. Through Study 1a and 1b, we find that the interaction between power distance beliefs and marketing appeals significantly impacts consumer purchase intentions. Further, Study 2 demonstrates these results and sheds light on the underlying psychological mechanism. This

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Wu, Mingyan. "Cross-Culture Communication of Japanese Animated Films in China Within the New Media Context." Communications in Humanities Research 13, no. 1 (2023): 111–17. http://dx.doi.org/10.54254/2753-7064/13/20230254.

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Compared to traditional media, new media is characterized by openness, personalization, segmentation, and cost-effective global communication. It provides a wider platform for films and enables individuals to explore cultural identity within a vast digital community. This paper focuses on cross-cultural communication of Japanese animated films in China, specifically analyzing Sezume directed by Makoto Shinkai. By examining distribution channels, promotional strategies, and narrative elements, the study first illustrates how new media offers opportunities and challenges for cross-cultural film

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Stern, Barbara B. "Medieval Allegory: Roots of Advertising Strategy for the Mass Market." Journal of Marketing 52, no. 3 (1988): 84–94. http://dx.doi.org/10.1177/002224298805200308.

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The author examines the medieval literary tradition of allegory and relates it to contemporary advertising. Allegory is characterized by the use of metaphor, personification, and moral conflict. This tradition is the basis of advertisements that use fear to convey didactic instruction to mass audiences. The author describes the use of allegory in advertising strategy in terms of message appeal, product benefits, target audience, and media design. Five areas for future research are suggested: content analysis of allegorical advertisements, cross-cultural implications, fear and guilt appeals, ta

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Harris, Rachel. "Yellow Music: Media Culture and Colonial Modernity in the Chinese Jazz Age. By Andrew F. Jones. [Durham, NC and London: Duke University Press, 2001. ix+213 pp. ISBN 0-8223-2694-9.]." China Quarterly 175 (September 2003): 849–51. http://dx.doi.org/10.1017/s0305741003360473.

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Yellow Music is one of the rare publications in the field of ethnomusicology whose cross-over appeal is immediately apparent. This book will provide new perspectives for students of modern Chinese history, placing music centre stage in the cultural and political debates of the interwar period. It is less a study in musicology than a study of the cultural and political debates surrounding the musical recordings of the time.

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Zhou, Dong. "Cultural Narrative, Symbol System and Cross-Cultural Communication: the Globalization Path of the Chinese-Style Animation "Nezha: The Devil Boy Conquers the Dragon King"." Economic Society and Humanities 2, no. 1 (2025): 95–101. https://doi.org/10.62381/e254115.

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In recent years, with the diversified development of the global cultural market, China's animation industry has gradually broken through the dilemma of "cultural discount" and formed a new narrative strategy in international communication. As a phenomenal work in 2025, "Nezha: The Devil Boy Conquers the Dragon King" not only realizes the modern reconstruction of traditional mythology, but also makes in-depth innovations in visual style, symbol system and cross-cultural communication path. Through text analysis, semiotic interpretation and cross-cultural communication theory, this paper explore

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Hang, Chen. "The market value of Chinese root carving art: A study of cross-border E-commerce in ASEAN." BioResources 20, no. 3 (2025): 5230–33. https://doi.org/10.15376/biores.20.3.5230-5233.

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Chinese root carving art, a traditional craftsmanship form, carries profound cultural significance and high artistic value. In the era of globalization and technological advancement, the market for Chinese root carving art has expanded significantly, particularly with the rise of cross-border e-commerce. The Association of Southeast Asian Nations (ASEAN) presents an intriguing market for such art due to its diverse cultural landscape and growing interest in traditional crafts. This editorial examines the market value of Chinese root carving art in ASEAN countries, focusing on how cross-border

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Laroche, Michel, Roy Toffoli, Quihong Zhang, and Frank Pons. "A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada." International Journal of Advertising 20, no. 3 (2001): 297–317. http://dx.doi.org/10.1080/02650487.2001.11104895.

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Alsharif, Amerah Abdullah. "Impoliteness and Emotional Appeals in Academic Email Negotiations of Saudis and Australians." English Linguistics Research 12, no. 2 (2023): 1. http://dx.doi.org/10.5430/elr.v12n2p1.

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The study contributes to the growing body of literature on cross-cultural variations in persuasive appeals by examining email communication for academic proposal purposes. In contrast to previous studies that focused on letters or newspaper articles, this study offers a more nuanced analysis by exploring the use of impoliteness frameworks and persuasive appeals within a genre analysis. Specifically, the study compares email data written by twenty Australians and a hundred Saudis and examines gender and cultural differences in the use of emotional/affective appeals and (im)polite moves. The fin

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Chen, Zhi-Lin, and Kang-Ming Chang. "Cultural Influences on Saccadic Patterns in Facial Perception: A Comparative Study of American and Japanese Real and Animated Faces." Applied Sciences 13, no. 19 (2023): 11018. http://dx.doi.org/10.3390/app131911018.

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This study investigated the influence of saccadic eye movements and emotions on real and animated faces to enhance a detailed perception of facial information. Considering the cross-cultural differences in facial features, animated faces also influence visual preferences due to their unique visual appeal. Since there are differences in facial features across cultures, animated faces can also impact visual preferences due to their unique visual appeal. This study involved 60 participants and utilized four stimulus conditions, including real and animated faces from America and Japan. A five-poin

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AlYousef, Haitham M. K., Alaa Abdullah Alsaleem, Natheer Mohammad Alomari, Abdul Raheem Al Jaraedah, Shafiq Banat, and Mouad Mohammed Al-Natour. "The Intercultural Dynamics of Persuasion: A Translation Studies Perspective on Jordanian Academic Discourse." International Journal of Linguistics, Literature and Translation 8, no. 3 (2025): 124–36. https://doi.org/10.32996/ijllt.2025.8.3.16.

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This study investigates the persuasive strategies employed by Jordanian interlocutors within an academic setting, utilizing Aristotle's rhetorical triangle—ethos (credibility), logos (logic), and pathos (emotion)—as a framework for analysis. Data was collected through observation and memo-writing, allowing in-situ analysis of naturally occurring interactions between students and professors. The study reveals that distinct preferences emerge when students and professors employ all three rhetorical appeals. Professors tend to favor logos-driven strategies, emphasizing logical reasoning and evide

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Hu, Xiao, and Somdech Rungsrisawat. "The impact of Chinese virtual digital humans on international new media platforms." Edelweiss Applied Science and Technology 9, no. 6 (2025): 302–19. https://doi.org/10.55214/25768484.v9i6.7796.

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This study examines the influence of Chinese virtual digital humans (VDHs) on overseas new media platforms, addressing how their design characteristics, cultural representation, and communication strategies shape global engagement. Through a mixed-methods approach combining surveys (N=278), exploratory factor analysis, and in-depth interviews (n=25), we identify key drivers of VDH dissemination and audience perceptions. Quantitative results reveal that cultural authenticity and cross-cultural strategies significantly enhance engagement, while qualitative data uncovers a paradox of cultural app

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Дейкина and Alevtina Deykina. "Humanistic Essence of the Text in the Russian Language Course from the Intercultural Communication Point of View." Modern Communication Studies 3, no. 2 (2014): 36–40. http://dx.doi.org/10.12737/3449.

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This article describes the humanistic essence of the text, which express communicative functions of a language. Text is a linguistic and didactic unit that promotes knowledge of the language and the development of skills and competences, including communicative and cultural. Appeal to the text in the Russian language course is an appeal to the author’s identity, his position, his cultural space. To achieve positive results we need selection and search of modern Russian language teaching. Dialogue with the text is one of the cognition methods of the lan

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Rozvodovskiy, Christina, and Marina Klimenko. "Friendships on Screen: A Cross-Cultural Content Analysis of American and Russian Sitcoms." Florida Undergraduate Research Journal 5, no. 1 (2025): 39–51. https://doi.org/10.55880/furj5.1.02.

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This study investigates friendship dynamics and communicative acts in American and Russian TV sitcoms, reflecting broader cultural norms. By analyzing sitcoms from more individualist (US) and more collectivist (Russian) cultures, the study aims to identify variations in self-disclosure, empathy, advice-giving, critiquing, appreciation, and complimenting within friendships. Findings revealed more male dyadic interactions overall, with no female dyadic interactions in the Russian show "Interni," suggesting ongoing gender imbalances. Contrary to expectations, Russian characters exhibited more dep

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Shawalludin, Syahrini, Normaziana Hassan, and Juaini Jamaludin. "Gamification and Graphic Design: A Study of Malaysia’s Cross-Cultural Traditional Board Games." International Journal of Research and Innovation in Social Science VIII, no. X (2024): 1045–52. http://dx.doi.org/10.47772/ijriss.2024.8100086.

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Through the use of this iterative method, the initiative seeks to improve gamification’s ability to foster intercultural understanding in Malaysia. This research investigates the commercialization of gamified classic board games as a means of cultural education. The use of board games in this context is a component of a comprehensive module created by the National Unity and Integration Department (JPNIN), aimed at enhancing the understanding of Malaysia’s extensive cultural variety. Malaysia, a nation characterized by diverse races and cultural heritages, encounters persistent challenges in su

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Lascu, Dana-Nicoleta, Marta Marcheva, and Kendree Thieringer. "Magazine online advertising in France and the United States." Journal of Fashion Marketing and Management 20, no. 1 (2016): 120–35. http://dx.doi.org/10.1108/jfmm-09-2014-0063.

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Purpose – The purpose of this paper is to investigate the online fashion sponsorship, shedding light on the content and appeal of online fashion magazine advertising. Heeding the call of researchers for cross-cultural advertising investigations, this research offers a comparison of online fashion magazine advertisements in France and the USA in terms of needs appeals, emotional appeals, and sex appeals. Design/methodology/approach – Elle and Vogue were identified as prominent fashion magazines with an online presence in France and the USA After pretesting to identify appeals that appeared most

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Yang, Inju. "Lost overseas?" critical perspectives on international business 12, no. 2 (2016): 121–39. http://dx.doi.org/10.1108/cpoib-09-2013-0036.

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Purpose This conceptual paper aims to explore the leadership of Korean middle managers in a cross-cultural context. Design/methodology/approach This paper presents three propositions in relation to perceived charisma, individualized consideration and inspirational communication of Korean transformational leadership at home and overseas, especially in comparison with Anglo-Saxon countries such as North America and the UK. Findings Following the notion of implicit theory of leadership, this paper argues that the effectiveness of Korean leadership may depend on cultural dimensions such as collect

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Sierra, Jeremy J., Michael R. Hyman, Byung-Kwan Lee, and Taewon Suh. "Antecedents and consequences of extrinsic superstitious beliefs: a cross-cultural investigation." Asia Pacific Journal of Marketing and Logistics 27, no. 4 (2015): 559–81. http://dx.doi.org/10.1108/apjml-01-2015-0015.

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Purpose – The purpose of this paper is to advance the understanding of antecedents and consequences of superstitious beliefs. Design/methodology/approach – From survey data drawn from 206 South Korean and 218 US respondents, structural equation modeling is used to test the posited hypotheses. Findings – To extrinsic superstitious beliefs, both the South Korean and US models support the subjective happiness through self-esteem path and the anthropomorphism path; from these beliefs, both models support the horoscope importance path and the behavioral superstitious beliefs path. Only the US model

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Minahel Sada Hussain, Fatima Zahid, and Syeda Zehra Batool. "FIGURATIVE LANGUAGE IN CRISIS COMMUNICATION: A CROSS-CULTURAL STUDY OF COVID-19 HEALTH MESSAGING." Contemporary Journal of Social Science Review 3, no. 2 (2025): 2396–413. https://doi.org/10.63878/cjssr.v3i2.868.

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The research investigates COVID-19 public health messaging uses of figurative language in three culturally different nations: The United Kingdom, India, and China. Using a qualitative discourse analysis model based on Conceptual Metaphor Theory, the study isolates and compares idioms and metaphors within official government announcements released during the pandemic. Findings indicate culturally differentiated framing of each nation's message strategy. Chinese rhetoric promoted collectivism and ideological allegiance, frequently using fear-driven and discipline-centered metaphors. Indian messa

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Chuckee, B. Gatchalian, Edilaine R. Handig Joy, Clarisse Loire M. Mercado Ma., and Domingo Marinelle. "Beyond the "Hallyuwood": A Systematic Review of the Multifaceted Influence of Korean Drama." International Journal of Multidisciplinary Research and Publications Volume 6, Issue 3 (2023): pp. 92–98. https://doi.org/10.5281/zenodo.8292418.

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This systematic review delves into the widespread global appeal of Korean dramas (K-dramas), investigating their impact on audiences from various backgrounds. By analyzing a collection of scholarly articles, the review aims to uncover consistent trends and themes regarding how K-dramas shape viewers' outlooks on gender, identity, and cultural interactions. Through a rigorous selection and synthesis process, the review offers a comprehensive exploration of how K-dramas defy conventional norms, facilitate cross-cultural dialogues, and play a pivotal role in shaping viewers' sense of self

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Danso, Ransford. "Cultural competence and cultural humility: A critical reflection on key cultural diversity concepts." Journal of Social Work 18, no. 4 (2016): 410–30. http://dx.doi.org/10.1177/1468017316654341.

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Summary Cultural competence has commanded respectable attention since its introduction in cross-cultural discourse. Cultural competence has been presented as a framework capable of promoting culturally sensitive practice and for training cross-cultural workers. However, a smorgasbord of definitions and conceptualizations has generated intense controversy around the construct, with many questioning its relevance or ability to address structural problems. Disenchantment has led to calls to jettison and replace cultural competence with cultural humility. This paper presents a critical reflection

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Wang, Yuan, Ye Jiang, Xizhen Ning, and Linna Gao. "Bridging Cultural Perspectives: Developing a Sustainable Framework for the Comparative Aesthetic Evaluation of Eastern and Western Art." Sustainability 16, no. 13 (2024): 5674. http://dx.doi.org/10.3390/su16135674.

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Sustainability in art is crucial for fostering intercultural understanding and preserving cultural heritage, which is essential to promoting the Sustainable Development Goals (SDGs). In previous research on Western and Chinese art, studies typically focused on individual artists and summarized their aesthetic values, often suffering from a lack of comparative analysis, a unidimensional sensory perspective, and a deficiency in comprehensive aesthetic evaluation standards. Consequently, this study selected representative watercolor works from five master artists in Western and Chinese art histor

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Kuftyak, E. V., A. A. Bekhter, O. A. Philatova, N. M. Gazzaeva, and E. G. Siukaeva. "Predictors of Proactive Coping in Early Adulthood: A Cross-Cultural Study." Клиническая и специальная психология 12, no. 2 (2023): 164–91. http://dx.doi.org/10.17759/cpse.2023120208.

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<p style="text-align: justify;">This work is aimed at identifying predictors of proactive coping as well as direct and indirect effects of reactive coping strategies and dispositional optimism on proactive coping. The data of empirical research of two samples, Russian and South Ossetian, is presented. The sample from Russia consisted of 97 students (75 women and 22 men) between the ages of 19 and 25 (Mage=20.31 years, SDage=1.80 years), and the sample from South Ossetia consisted of 103 students from Ossetia (57 women and 46 men) between the ages of 19 and 25 (Mage=21.60 years, SDage=1.8

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López-Chao, Vicente, and Vicente Lopez-Pena. "Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram." Buildings 10, no. 12 (2020): 225. http://dx.doi.org/10.3390/buildings10120225.

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Image-based social networks are environments where users share their photographs and involuntarily contribute to evolve and to spread the meaning of things. For this reason, it is essential to use this source of information to determine how people perceive cultural heritage, specifically building heritage. These interactive spaces have a visual component that is essential to understand users’ perception of heritage architecture and that may also influence the dissemination of images. This research aims to describe the social concept of architectural heritage on Instagram and to explore whether

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Zhu, Yunxia. "Comparing English and Chinese persuasive strategies in Trade Fair invitations." Document Design 2, no. 1 (2001): 2–17. http://dx.doi.org/10.1075/dd.2.1.02yun.

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This paper aims to compare the persuasive strategies used by English and Chinese letters of invitation to trade fairs, from a sociocognitive perspective mainly based on genre study (Swales, 1990) and schema theory (Rumelhart, 1980). Cross-cultural persuasive strategies involving ethos, logos, and pathos are compared in a top-down process. In this approach, a corpus of forty letters of invitation (twenty in Chinese and twenty in English) was examined. It was found that although the English and Chinese letters share the ultimate goal of inviting the reader to the trade fair, they exhibit di¬eren

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GREEN, ADAM. "Power, other-worldliness, and the extended mind." Religious Studies 56, no. 3 (2018): 370–89. http://dx.doi.org/10.1017/s0034412518000549.

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AbstractIn this article, I use the extended mind literature to elucidate religious phenomena that are normally left well outside the purview of analytic philosophy of religion. I show that the extended mind literature casts light on how the potential relationships of the ordinary believer to extra-natural power dictate cross-culturally re-occurring ways of structuring religious praxis. This application of the extended mind illuminates a diverse but subtly interconnected set of religious phenomena, from the cross-cultural appeal of magic as a negative category to the role of other-worldliness i

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Mielmann, Annchen, and Thomas A. Brunner. "Consumers’ Motives for Eating and Choosing Sweet Baked Products: A Cross-Cultural Segmentation Study." Foods 9, no. 12 (2020): 1811. http://dx.doi.org/10.3390/foods9121811.

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This study aimed to examine consumers’ motives for eating and choosing sweet baked products (SBPs). A cross-cultural segmentation study on a South African (SA) and Swiss population sample (n = 216), was implemented using the Motivation for Eating Scale (MFES) and the Food Choice Questionnaire (FCQ). Cluster analyses provided three consumer segments for each population sample: the balanced and the frequenters for both countries, the deniers for SA, and the health conscious for Switzerland. South Africans liked SBPs more than the Swiss respondents, however the Swiss sample consumed SBPs more oft

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Chakravarty, Shivraj. "The Evolution of Meme Marketing: From Subculture to Mainstream Marketing Strategy." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem43271.

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Meme marketing has become an integral aspect of brand communication and actions due to its ability to combine humor, relatability, and culture to reach target audiences. Memes have transformed from subculture artifacts to multifaceted marketing tools that shape public attitude and spending towards products and services. In this regard, this study traces the history of meme marketing and evaluates its success in increasing consumer engagement, brand perception, and intention to purchase. This paper fills in the cultural gap by examining the interaction of cultural relevance, memetic virality, h

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Prawira, Mega Fitriani Adiwarna, Eko Susanto, Vanessa Gaffar, and Iqlima Ramadhani. "From Screen to Seoul: How Korean Films Inspire Aspirational Travel Intentions Among Young Working Women." Journal Integration of Social Studies and Business Development 3, no. 1 (2025): 32–42. https://doi.org/10.58229/jissbd.v3i1.312.

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This study examines the influence of Korean film exposure on aspirational travel intention among young Indonesian working women, focusing on the mediating roles of aesthetic appeal, parasocial interaction, and destination image. Drawing on the Stimulus–Organism–Response (S-O-R) framework, the research employs a quantitative, cross-sectional design. It analyzes data from 287 respondents using Partial Least Squares Structural Equation Modeling (PLS-SEM). All hypothesized relationships were statistically supported. Korean film exposure significantly enhances both aesthetic appeal and parasocial i

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Diyorovich, Suvonov Ilyos. "Linguistic Analysis of Tourism Advertising Texts in English And Uzbek." European International Journal of Philological Sciences 05, no. 04 (2025): 35–38. https://doi.org/10.55640/eijps-05-04-08.

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This article presents a comparative linguistic analysis of tourism advertising texts in English and Uzbek. It focuses on the structural, lexical, and pragmatic features that characterize these texts within their respective cultural and communicative contexts. The study draws on a corpus of 50 tourism advertisements (25 in each language) and applies discourse analysis methods to identify persuasive strategies, lexical choices, and cultural references. The findings reveal that English texts prioritize emotional appeal, direct imperatives, and global accessibility, while Uzbek texts emphasize cul

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Yu, Tao, Wei Yang, Ronghui Wu, Junping Xu, and Jianhua Yang. "A Multidimensional Exploration Based on Hofstede’s Cultural Theory: An Empirical Study on Chinese Audience Acceptance of American Animated Films." Behavioral Sciences 15, no. 2 (2025): 164. https://doi.org/10.3390/bs15020164.

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In the context of globalization, cross-cultural research is essential for understanding behaviors and values across different cultural backgrounds. The way audiences from diverse cultures interpret and accept film content significantly impacts the international dissemination and market performance of films. This study, grounded in Hofstede’s six cultural dimensions—power distance index (PDI), individualism vs. collectivism (IDV), uncertainty avoidance (UAI), masculinity vs. femininity (MAS), long-term vs. short-term orientation (LTO), and indulgence vs. restraint (IVR)—incorporates additional

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Xiong, Weijie. "Research on Branding and Cross-Cultural Communication Based on Chinese Culture --Taking Florasis as an Example." Advances in Economics, Management and Political Sciences 34, no. 1 (2023): 216–24. http://dx.doi.org/10.54254/2754-1169/34/20231710.

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In recent years, Chinese cultural elements have become an important element for Chinese brands to rely on in order to enter the world market. However, the use of this element is still a major challenge for the new Chinese brands. The rise of Chinese brands in the global market has been the focus of many scholars and practitioners. This paper uses surveys, literature research, and case study methods to draw up cross-cultural communication strategies that are culturally appropriate for China. It is necessary to maintain the brands core culture in a changing market environment and adapt the produ

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Faisal, Serri, Kamaal Allil, Nor Aziati Abdul Hamid, and Nor Hazana Abdullah. "WhatsApp! Does Culture Matter to Persuasive System Design and Brand Loyalty?" Sustainability 13, no. 11 (2021): 5800. http://dx.doi.org/10.3390/su13115800.

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The traditional paradigm prioritizes local culture in application design; however, popular applications with persuasive systems design (PSD) like WhatsApp appeal to a global audience beyond local cultural attributes. The purpose of this study is to test the moderating role of Hofstede’s cultural dimensions on PSD and the relationship to loyalty in the context of WhatsApp. By employing an online survey, data were collected from the Netherlands, Germany, KSA, and Malaysia (N = 488). Using regression moderation analyses, the hypotheses were tested. Findings suggest that only two cultural dimensio

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Park, Shinjae. "Madame Chiang's Speech: Rhetorical Strategies in Her 1943 U.S. AddressMadame Chiang's Speech: Rhetorical Strategies in Her 1943 U.S. Address." Forum for Linguistic Studies 7, no. 1 (2024): 27–37. https://doi.org/10.30564/fls.v7i1.7677.

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This paper examines the rhetorical strategies used by Madame Chiang Kai-shek during her 1943 U.S. tour to reshape American perceptions of China and counter Orientalist discourses. By strategically employing language in her speeches, she sought to reframe China as a modern and democratic society rather than an exotic or inferior culture. Her rhetoric focused on emphasizing democratic ideals, historical justice, and cultural identity, using specific linguistic features and discourse structures to appeal to American audiences and establish China as a credible partner. The study explores how her u

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Jiang, Liting. "Research on Marvel Studios’ Product Marketing Strategy in the New Media Environment." SHS Web of Conferences 181 (2024): 04009. http://dx.doi.org/10.1051/shsconf/202418104009.

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With the end of the COVID-19 pandemic worldwide and the rapid development of the film and television industry in the new media environment, it is valuable to study how to conduct targeted product marketing strategies in the new media environment. This paper takes Marvel Studios, which is well-known worldwide, as the research object, and analyzes it through the SWOT analysis method and with actual cases. Multi-faceted linkage, new media promotion, and cross-cultural communication are all means of Marvel’s marketing in the new media environment. It has fully used I.P. advantage, egg marketing, n

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Song, Yubo, and Somsak Klaysung. "Cross-cultural communication of foreign films in China: A case study of marvel film Captain American." Edelweiss Applied Science and Technology 9, no. 3 (2025): 1501–18. https://doi.org/10.55214/25768484.v9i3.5594.

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The present study aims to investigate the impact of cross-cultural communication strategies of Marvel films in China, focusing on Captain America to explore how cultural symbols and narratives are adapted and reinterpreted in a distinct sociopolitical context. Researchers used a mixed-method approach, which combined semiotic film analysis and surveys of 400 participants using stratified random sampling. For the qualitative data, researchers conducted interviews using focus groups with 15 professionals employing a purposive sampling technique. Moreover, the findings of the present study reveal

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