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Journal articles on the topic 'Cross-cultural business communication'
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Abugre, James Baba. "Cross-cultural communication imperatives." critical perspectives on international business 14, no. 2/3 (2018): 170–87. http://dx.doi.org/10.1108/cpoib-01-2017-0005.
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Purpose Given the rising expansion of Western multinational companies (MNCs) to the African contexts, the development of expatriates and local employees has become increasingly important to the human resource management of these MNCs. This paper aims to provide critical lessons on cross-cultural communication competences for Western expatriates working in the sub-Saharan Africa business environment. Design/methodology/approach This paper is a qualitative phenomenology that makes use of lived experiences of senior expatriate staff working in Ghana in the form of direct interviews. Findings Results showed that cross-cultural communication competence is very important for Western expatriates’ functioning in sub-Saharan Africa. The findings also established a plethora of cross-cultural communication skills that are essential for Western expatriates’ successful adaptation and work outcomes in Africa. Practical implications This research argues that there is the need for the appreciations of the differing cultural patterns of expatriates and local staff, and this provides the underlying assumptions of intercultural and cross-cultural communication in global business. Originality/value A critical perspective of international business that has scarcely been studied offers lessons for Western expatriates working in sub-Saharan Africa.
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Kameda, Naoki. ""Englishes" in Cross-Cultural Business Communication." Bulletin of the Association for Business Communication 55, no. 1 (1992): 3–8. http://dx.doi.org/10.1177/108056999205500102.
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Jin young Hwang. "Cross-cultural communication in global business." GSC Advanced Research and Reviews 21, no. 3 (2024): 457–69. https://doi.org/10.30574/gscarr.2024.21.3.0481.
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The effectiveness of cross-cultural communication is crucial in today's globalized business environment, where advances in transportation and technology have expanded possibilities for international operations. The importance of cross-cultural communication in overcoming barriers and gaining opportunities within the global business arena is examined. The impact of cultural dimensions, styles of communication, and non-verbal cues on interactions across different cultures is analyzed. Critical elements such as globalization, workforce diversity, decision-making processes, risk management strategies, and conflict resolution techniques are explored to drive home the strategic importance of cross-cultural competence in attaining organizational success. The study explores the impact of cultural norms, such as individualism versus collectivism, hierarchical structures, and the concept of politeness, on communication practices using theoretical frameworks like Hofstede's cultural dimensions and Hall's high-context and low-context models of communication. Additionally, it evaluates the role of technology and digital platforms in either facilitating or hindering cross-cultural interactions. The research proposes pragmatic strategies, such as cross-cultural training, conflict resolution techniques, and inclusive communication, toward better organizational performance and increased global competitiveness. This study provides important lessons for enterprises, scholars, and practitioners alike by identifying common barriers, such as linguistic differences and cultural misunderstandings, and by offering practical advice. It is oriented toward an increase in cultural sensitivity and inclusivity that will prepare organizations to navigate cultural complexity, reduce risks, and capitalize on the opportunities in global markets to achieve sustainable development and success.
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Thomas, David R. "Understanding cross-cultural communication." South Pacific Journal of Psychology 7 (1994): 2–8. http://dx.doi.org/10.1017/s0257543400001346.
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The need for cross-cultural communication skills arises whenever people from different languages and cultures come into contact. With increased tourism, international business, students studying overseas, and increasing awareness of indigenous minority cultures there is concern to foster better communication among different cultural groups. In the present paper, examples of cultural differences in communication in Australia and New Zealand are presented. Two approaches to the training of cross-cultural communication skills are described: the cultural assimilator developed by Brislin, and McCaffery's “learning how to learn” orientation.
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Rachel Shalini, T. "Pragmatic Cross - Cultural Communication in the International Business Arena - Literature Review." International Journal of Science and Research (IJSR) 12, no. 11 (2023): 1631–34. http://dx.doi.org/10.21275/sr231122095829.
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Sahadevan, Pavol, and Mukthy Sumangala. "Effective Cross-Cultural Communication for International Business." Shanlax International Journal of Management 8, no. 4 (2021): 24–33. http://dx.doi.org/10.34293/management.v8i4.3813.
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In today’s business and pandemic scenario, working in an international team is common with remote workers, overseas offices, and inescapable cultural gaps. The diversity of co-workers may become a cultural barrier that some people don’t know how to overcome. Most of the professionals do not even realize the problems of cultural differences in their work. Cultural awareness helps managers to effectively transact with their employees and other stakeholders. Understanding the diverse workforce and guiding them for effective cross-cultural communication is essential for multicultural firms, or else they may face several issues in the areas of employee relationships, staffing, attrition rates, trade policies, mergers, advertising, business stakeholder relationships, team building, and negotiations. Language, stereotypes, non-verbal signs, emotional display, ethnocentrism, anxiety, uncertainty, perception, and prejudice are the invisible barriers to enculturation. This paper discusses how to effectively communicate in a culturally diverse organization by sharing and exchanging ideas based on mutual understanding, respect, and credibility. Best practices for effective cross-cultural communication are summarized in this chapter for the use of students, academicians, and managers in intercultural contexts. This will help them to gain some insights about multicultural environments and how to get along with people by maintaining etiquette, mutual respect, reciprocal cognition, and avoiding stereotypes. The study also discusses the importance of inclusive communication, constructive transactions, cross-cultural training, and design thinking in modern organizations. The paper may be very effective to teach subjects like Organisation behavior and International business communication.
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Montagna, Elena. "Cross-Cultural Communication in Business: The Impact of Cross-Cultural Communication from A Marketing and Advertising Perspective." International Journal of Business & Management Studies 04, no. 05 (2023): 1–15. http://dx.doi.org/10.56734/ijbms.v4n5a1.
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In a world so diverse and culturally rich as the one we live in today; it would be a pity to waste the possibility to broaden our horizons and understand a little of what is distant from our everyday lives. Communication is the most powerful tool we have to connect with other human beings, not only to fulfil our social needs but also for business purposes. To be effective communicators, one is not only required to speak several languages: there is so much more than words can describe. Managers need to learn about other cultures’ traditions, body language, values, customs, and many more cultural aspects that deeply influence the way business is conducted around the world. This is why cross-cultural communication is such an important topic for business studies and has long been rightfully studied. The analysis of the concepts of culture and communication are the key to understanding such a complex theme.
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POP, Anamaria-Mirabela, and Monica-Ariana SIM. "CROSS-CULTURAL COMMUNICATION IN MULTINATIONAL COMPANIES." Annals of the University of Oradea. Economic Sciences 31, no. 31(1) (2022): 324–32. http://dx.doi.org/10.47535/1991auoes31(1)031.
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The communication in an organization involves agreeing on the objectives of the organization by achieving an optimal dosage between internal communication and external communication. Internal communication in an organization is the link that binds its departments, and leads to the smooth running of the business. The relationship between internal communication and external communication within an organization is the result of cooperation between its departments, and the result is the image it transmits externally. In order to have communication within an organization, one must know who is communicating, in what atmosphere, and especially what they are communicating. It is no secret that the importance of knowing a foreign language influences almost every aspect of multinational business. Language can be a barrier in everyday activities, when branches that speak different languages have to communicate with each other. Knowledge of a foreign language can be an aspect that facilitates the flow of communication, both internally (within the same department) and externally (between several departments). The employees with language skills who know one or more foreign languages have more opportunities to work with people from different departments and can keep in touch without effort. Also, speaking the same language, both employees and managers can more easily maintain relationships with other affiliates, not depending on each other and thus saving valuable time. In the same time, as a result of the many cultural contexts, the workplace faces additional communication issues and even when employees in different locations or offices speak the same language, there are some cultural differences to consider in order to improve communication between the two parties. An effective communication strategy begins with the recognition that the message sender and recipient come from different cultures and backgrounds. Thus, this adds a layer of ambiguity to conversations, making them much more difficult. Therefore, this paper considers to demonstrate that without diving into cultures and subcultures, it is perhaps most crucial for individuals to grasp that cultural variety is the key to success.
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Pichkova, L. S., L. V. Pantyukhina, and G. I. Dedkova. "Issues of cross-cultural diversity in business communication." Journal of Law and Administration 16, no. 3 (2020): 41–48. http://dx.doi.org/10.24833/2073-8420-2020-3-56-41-48.
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Munter, Mary. "Cross-Cultural Communication for Managers." Business Horizons 36, no. 3 (1993): 69–78. http://dx.doi.org/10.1016/s0007-6813(05)80152-1.
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Cheng, Yanfang, and Ying Wang. "A Study on Pragmatic Failures and Countermeasures in Cross-Cultural Business Communication." Journal of New Media and Economics 1, no. 5 (2024): 21–24. https://doi.org/10.62517/jnme.202410505.
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Cross-Cultural business communication is a comprehensive interdisciplinary subject, involving linguistics and psychology, cross-cultural communication and other disciplines. In order to avoid pragmatic failures caused by differences in body movements, context and time concepts in cross-cultural business communication, it is necessary to cultivate cross-cultural awareness, understand the culture of other countries or regions, and identify communicative context, so as to ensure the success of cross-cultural business communication activities. This paper mainly expounds the pragmatic failures and countermeasures in cross-cultural business communication, hoping to play a reference role in the success of foreign trade business.
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Liu, Xueqing. "Effective Strategies for Cross-Cultural Business Negotiations." International Journal of Global Economics and Management 3, no. 3 (2024): 189–99. http://dx.doi.org/10.62051/ijgem.v3n3.24.
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With the acceleration of globalization, cross-cultural business negotiations have become increasingly important in international trade and business cooperation. This paper aims to explore effective strategies for conducting business negotiations in different cultural contexts, helping companies succeed in cross-cultural environments. Through a review of existing literature and analysis of multiple case studies, this paper identifies common challenges in cross-cultural business negotiations, such as language barriers, communication misunderstandings, differences in negotiation styles, and varying values and trust-building mechanisms. To address these challenges, the paper proposes various effective strategies, including building trust and relationships, employing effective communication techniques, respecting cultural differences, and maintaining flexibility and adaptability. Additionally, by comparing successful and unsuccessful cases, the paper summarizes the lessons learned from cross-cultural business negotiations, providing practical guidance for companies in future negotiations. Ultimately, the paper emphasizes the critical role of cultural sensitivity in cross-cultural business negotiations and calls for companies to enhance their cross-cultural communication skills in the context of globalization.
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Miao, Ji. "The Impact of Translators' Cross-Cultural Communication Competence on Sustainable Trade Cooperation in Business Negotiations." Advances in Economics, Management and Political Sciences 172, no. 1 (2025): 1–8. https://doi.org/10.54254/2754-1169/2025.bj21718.
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In the context of globalization, business negotiations on a global scale play a crucial role in the development of sustainable trade cooperation among countries. One of the most significant influencing factors in the success of business negotiations is the translators cross-cultural communication ability, which directly impacts a countrys prospects for foreign trade development. This study conducted an in-depth investigation and analysis, examining the influence of cross-cultural communication ability and cross-cultural communication theory on translators in business negotiations for sustainable trade cooperation, grounded in Hofstedes cultural dimensions theory. The research utilized the Likert scale to assess the cross-cultural communication ability of translators, with a focus on analyzing the translators understanding of the business practices and cultural backgrounds of both negotiating parties, as well as the importance of acquiring and mastering cross-cultural communication skills. The findings support the hypothesis that a translators exceptional cross-cultural communication ability positively fosters sustainable trade cooperation in business negotiations. Furthermore, this research suggests that cross-cultural communication ability has a direct impact on sustainable business negotiations, with nationalism playing an intermediary role. Specifically, a significant positive correlation was found between cross-cultural communication, sustainable business negotiations, and nationalism. Based on these findings, this article proposes that a translators strong cross-cultural communication skills in business negotiations contribute to the promotion of sustainable business cooperation.
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Jinyoung Hwang. "Comprehensive review on cross-cultural communication in global business." GSC Advanced Research and Reviews 20, no. 2 (2024): 271–82. https://doi.org/10.30574/gscarr.2024.20.2.0270.
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This dissertation focuses on the understanding of differences within intercultural communication by means of the global business environment. Therefore, it emphasizes the effect of cultural differences in the ways people communicate, use gestures and enter business relations. In this context, this study, applying the mixed-method research design, examines the experiences and best practices concerning the cross-cultural communication and the use of technology and media to build communication bridges. The outcomes raise concern on the applicability of high-context and low-context culture in the business communication as well as role of leadership and culture in determining business communication. It also outlines the strategies with which communication can be enhanced across cultures through useful technology, active culture acumen and diversity in communication. The research as a result establishes that in international business, the fundamental strategies that are most effective are knowledge of culture, use of technology and the management of culture risks on the business. This paper offers practical recommendations for organisations working to set up an international presence and highlighting the importance of a systematic approached to intercultural communication.
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Jinyoung, Hwang. "Comprehensive review on cross-cultural communication in global business." GSC Advanced Research and Reviews 20, no. 2 (2024): 271–82. https://doi.org/10.5281/zenodo.14969996.
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This dissertation focuses on the understanding of differences within intercultural communication by means of the global business environment. Therefore, it emphasizes the effect of cultural differences in the ways people communicate, use gestures and enter business relations. In this context, this study, applying the mixed-method research design, examines the experiences and best practices concerning the cross-cultural communication and the use of technology and media to build communication bridges. The outcomes raise concern on the applicability of high-context and low-context culture in the business communication as well as role of leadership and culture in determining business communication. It also outlines the strategies with which communication can be enhanced across cultures through useful technology, active culture acumen and diversity in communication. The research as a result establishes that in international business, the fundamental strategies that are most effective are knowledge of culture, use of technology and the management of culture risks on the business. This paper offers practical recommendations for organisations working to set up an international presence and highlighting the importance of a systematic approached to intercultural communication.
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Tini Mogea. "Cross-Cultural Communication Barriers in Organizations." CENDEKIA: Jurnal Ilmu Sosial, Bahasa dan Pendidikan 3, no. 2 (2023): 20–33. https://doi.org/10.55606/cendikia.v3i2.951.
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The ASEAN Economic Community (AEC) was enacted at the end of 2015, this is an opportunity for a country's skilled workforce to become professional workers in ASEAN member countries. Because the inherent nature of the enactment of the AEC is the repeal of regulations that allow the flow of goods, services, people (skilled workers), and money to be unhindered. In this condition, the role of cross-cultural communication in organizations is very strategic in creating reinforcement for the sustainability of skilled workers in pursuing their professional careers. It has become a trend that in the era of the global economy there are company activities that involve individuals/employees/managers from more than one country, both those assigned to other countries and those assigned to their own country. This condition causes cross-cultural communication to become unavoidable. In cross-cultural communication, one of the obstacles is language. Language is an extension of a culture. Differences in understanding or interpreting a word or symbol become a potential barrier to communication and this can hinder the process of business or organizational activities. For individuals who are involved in cross-cultural communication within an organization, it is recommended: 1) Increase knowledge and understanding of the culture of business partners or colleagues, 2) It is better to assume that other people who come from other cultures are different from us so as not to cause misperceptions and miscommunication with that person, 3) Apart from mastering the universal language, it is highly recommended to learn the local/regional language where we are assigned/work.
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Yaroslav Martynyshyn, Elena Khlystun, and Yelena Kovalenko. "The Cross-Cultural Communications in Business Trips: Statistical Measures in Coordinates of Ukraine." Communications - Scientific letters of the University of Zilina 21, no. 4 (2019): 104–12. http://dx.doi.org/10.26552/com.c.2019.4.104-112.
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The purpose of this study is to find ways to increase the effectiveness of cross-cultural communications from the standpoint of Ukrainian business. The methodology of the research is based on statistical measures; there is quantitative identification of parameters of intercultural business communication processes, their modeling, analysis and forecasting. As a result of the study, the relationship between different types of intercultural communication is determined: the transaction oriented and the relationship, formal and informal, monochrome and polychrome, expressive and restrained. Profiles and classifications of the cross-cultural communications have been constructed. The communication disagreements and corresponding reactions of Ukrainian businessmen in different countries and regions of the world have been determined. Models have been developed that reflect the patterns of the relationship between the success of communication (reaction) and intercultural differences. The obtained results can be used to substantiate the cross-cultural communication strategies of business trips.
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Maksimova, T. A. "ON THE PROBLEM OF TEACHING HIGHER SCHOOL STUDENTS BUSINESS CROSS-CULTURAL COMMUNICATION." Современная высшая школа инновационный аспект, no. 2 (2022): 31–37. http://dx.doi.org/10.7442/2071-9620-2022-14-2-31-37.
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The article considers the problems of teaching business cross-cultural communication, outlines the main distinctive features of private and business communication, and specifies the situations of business cross-cultural communication that require close attention in teaching this type of communication. Models and techniques of effective teaching cross-cultural communication are discussed and some tasks are described.
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Ishchuk, Alla A., and Olena M. Ishchuk. "CROSS-CULTURAL BUSINESS COMMUNICATION: A LINGUISTIC AND COGNITIVE PERSPECTIVE." Scientific Journal of National Pedagogical Dragomanov University. Series 9. Current Trends in Language Development, no. 26 (December 29, 2023): 32–41. http://dx.doi.org/10.31392/npu-nc.series9.2023.26.04.
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In the modern global business sphere, the necessity for effective cross-cultural communication has become paramount. The article navigates the intricate interplay between language, cognition, and culture within the globalized business landscape. It offers a comprehensive view of the multifaceted complexities that underpin successful cross-cultural interactions, drawing from an extensive review of scholarly works and theoretical frameworks. Beginning with an exploration of culture’s influence on communication styles and norms, it proceeds to highlight the role of language in facilitating effective cross-cultural communication. By comparing managerial preferences across diverse cultural contexts, the study offers a nuanced understanding of cultural variations and their impact on negotiation tactics, team dynamics, and relationship-building within international business settings. Furthermore, the article sheds light on the cognitive dimensions of culture, emphasizing the need for adaptable training methodologies to bridge cultural gaps. It extends discussions to encompass the societal, political, and technological dimensions of cross-cultural interactions, underscoring the critical significance of understanding and respecting these differences to foster successful global partnerships. Through this holistic examination, the article reinforces the critical importance of linguistic and cognitive perspectives in navigating the complex web of cross-cultural communication. It provides pragmatic guidance for businesses and individuals engaged in international collaborations, highlighting the necessity for sensitivity, adaptability, and nuanced approaches to bridge diverse cultural contexts, ultimately shaping the future of successful global partnerships.
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Odine, Maurice. "Cross-Cultural Communication for Business in Era of Globalization." Studies in Media and Communication 6, no. 1 (2018): 53. http://dx.doi.org/10.11114/smc.v6i1.3298.
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The paper addresses the foundation of cross-cultural communication and its relation to global business. Shina Neo (2015) states that, humans take for granted their communication with one another, stating, “In a multicultural organization, how employees communicate can set the tone.” Populations in North Africa and the Middle East believe in “external control” over destiny, meaning events are predetermined. In Japan, the productivity movement is based on respect for humanity, which is focused on cooperation. John-ren Chen and Christian Smekal (2004) argue that liberalizing international markets creates foreign capital and foreign investment. Concurring in support of global business are the European Union and African Union, Organization of American States and Caribbean Basin, plus the International Monetary Fund and World Bank. Furthering cross-cultural communication and global business is new information technology. Meanwhile, the latter has dismantled territorial boundaries. Nilüfer Karacasulu (2007) in, “Security and Globalization in the Context of International Terrorism,” admits globalization is a challenge facing governments since the 1980s. Sougar, Grainger, and Hedges (1999) affirm culture is an interaction of values, attitudes and behaviors.
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Varlamova, M. "Cross-cultural aspects of business negotiations." Galic'kij ekonomičnij visnik 72, no. 5 (2021): 103–9. http://dx.doi.org/10.33108/galicianvisnyk_tntu2021.05.103.
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The features of conducting business negotiations with foreign partners, taking into account the influence of cultural factors are investigated in this paper. The systematization of approaches to understanding business negotiations is performed and it is determined that business negotiations are bilateral or multilateral processes of communication, as a result of which a joint decision concerning business interests realization is made. Scientific approaches to the cultures grouping by certain features, particularly, E. Hall, G. Hofstede and R. Lewis, Florence Clachon and Fred Strodbeck, D. Pinto, R. Gesteland, F. Trompenaars and C. Hampden-Turner are considered. Analysis of the manifestation of certain cultural features in relation to the representatives of the countries with which Ukraine currently has the most developed trade and economic relations is carried out. Accordingly, the probability of the need to negotiate the foreign economic activity implementation is rather high. The following countries are selected among them according to 2020 statistics: China, Poland, India, Spain, Italy, Russia, Belarus, Egypt, the Netherlands, Germany, Romania, Turkey, Hungary, USA, Belgium, Israel, Indonesia, Iraq, Moldova, Saudi Arabia, the United Kingdom of Great Britain and Northern Ireland, France and the Czech Republic. Using Hert Hofstede's approach and his theory of cultural dimensions for the listed countries, the indicators characterizing the manifestation of the distance of power, individualism, masculinity, avoidance of uncertainty, long-term orientation and indulgence are analyzed. The countries which cultures are the closest to Ukraine’s one are identified according to the above mentioned methodology, and, consequently, the construction of communications with their representatives is more understandable and is characterized by lower probability of misunderstandings due to cultural factors. For other countries the cultural features similar and different from Ukraine ones are defined. Taking into account these features, recommendations for planning and conducting business negotiations with representatives of other countries, aimed at increasing the benefits and opportunities for Ukraine in the process of making joint decisions with partners are given.
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Gergi, Neerajana Sai Niveditha, Upendra Madduri Chenna, and Mamilla Rajasekhar Prof. "CROSS-CULTURAL COMMUNICATION IN B2C PLATFORMS WITH SPECIAL REFERENCE TO APOLLO HOSPITALS ENTERPRISE LTD., CHENNAI, INDIA." International Journal of Research and Analytical Reviews (IJRAR) Volume 9, Issue 3 (2022): 34–38. https://doi.org/10.5281/zenodo.6970775.
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Communication in a versatile business organisation that carries out service delivery to the consumer is characterised by different forms where cross-cultural communication has its significance. Cross-cultural communication behaviours are regarded as manoeuvres for achieving organisational goals. The capacity building of any organisation with no exception to the healthcare sector is dependent on cross-cultural communications. The healthcare sector is predominantly based on communication that varies from one culture to another where cross-cultural communication takes place. Being a leading player in India in terms of hospitals and the number of beds available, Apollo Hospitals deals with assorted people, cultures, languages, diseases, temperatures, and the like, which has to make cross-cultural communication as its focal point. There lies an inter-relation between cross-cultural communication and cross-cultural relations from any real-world interest. In cross-cultural communication, it is the task of any healthcare professional to overcome the barriers of communication to demonstrate resonance. The present paper has its focuses on how Apollo Hospitals Enterprise Ltd., is managing these cross-cultural communications, especially through B2C platforms (online) during the COVID-19 pandemic.
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Vlajković, Minja, Marija Ilievska-Kostadinović, and Gruja Kostadinović. "Cultural aspects of business communication." Ekonomski signali 18, no. 1 (2023): 69–82. http://dx.doi.org/10.5937/ekonsig2301069v.
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Cultural aspects play a significant role in the field of communication because they shape the way people communicate and understand each other. Different cultures have different communication styles, norms and expectations, making effective cross-cultural communication crucial in our increasingly globalized world. Understanding these cultural aspects can help avoid misunderstandings, build stronger relationships, and foster a more inclusive and diverse society. The ethical aspects of communication play a vital role in our society by establishing guidelines for responsible and respectful interaction. In today's interconnected world, effective communication is essential in various domains, such as personal relationships, business interactions, and professional environments. Ethical communication includes honesty, integrity, confidentiality and respect for the opinions, rights and privacy of others. Adherence to these principles ensures that individuals can engage in meaningful and productive conversations while avoiding harm to others.
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Gajšt, Nataša. "Business English as a Lingua Franca – A Cross-Cultural Perspective of Teaching English for Business Purposes." ELOPE: English Language Overseas Perspectives and Enquiries 11, no. 2 (2014): 77–87. http://dx.doi.org/10.4312/elope.11.2.77-87.
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In our era of globalisation, English is at the top of the languages used in international business. A vast majority of business communication in English is carried out by non-native speakers of English. In a cross-cultural exchange of information, the sender and the recipient come from different cultural backgrounds. The patterns of communication vary across the globe and non-native speakers tend to apply their native language patterns when communicating in English. This paper thus focuses on the concept of spoken communication and dimensions of culture and how they are reflected in communication patterns in different business situations. It also addresses the teaching of Business English as a lingua franca and the role of Business English teachers in helping learners develop their communicative and intercultural competence in order to communicate effectively in a multicultural work environment.
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Chen, Yanyu. "Analysis of Pragmatic Failure in Cross-Cultural Communication." International Journal of Education and Humanities 7, no. 1 (2023): 54–57. http://dx.doi.org/10.54097/ijeh.v7i1.4916.
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In this work, focusing on pragmatic failure in cross-cultural communication, taking 5 business English majors as respondents, and using a case study of five mock questions for cross-cultural communication scenarios, to explore the pragmatic failure between these respondents. Pragmatic failure can be divided into pragmalinguistic faliure and sociopragmatic failure. Although respondents master the basic knowledge of cross-cultural, it’s inevitable for them to use the Chinese way of thinking when interacting with foreigners, so that they are prone to have pragmatic failures. To avoid business English majors having the pragmatic failure in cross-cultural communication and improve their cross-cultural pragmatic competence, it needs both students and teachers endeavor to do.
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Aggarwal, Raj, and Yinglu Wu. "Cross-Cultural Communication and IB Teaching." Journal of Teaching in International Business 31, no. 3 (2020): 185–90. http://dx.doi.org/10.1080/08975930.2020.1841855.
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AZAROVA, Ofeliia Andranikovna, Ekaterina Nikolaevna GORYACHEVA, Sergey Viktorovich ILKEVICH, Oksana Ivanovna SEVRYUKOVA, and Liudmila Viacheslavovna STAKHOVA. "Development of Cross-Cultural Communication in International Tourism." Journal of Environmental Management and Tourism 10, no. 6 (2020): 1376. http://dx.doi.org/10.14505//jemt.v10.6(38).20.
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The article is devoted to the aspects of cross-cultural communication in international tourism. It has been established that international tourism remains almost the only source of direct communication between representatives of different cultures in the information age of developed Internet communications and virtual reality, as a result of which the consciousness and self-consciousness of a person radically changes. It has been revealed that cross-cultural communication in international tourism becomes the basis for the exchange of values and experiences between different cultural worlds and their mutual implication, an integral feature and dominant of the international tourism business. It has been proved that the modern scientific discourse of cross-cultural communication in international tourism covers a wide range of concepts in various social dimensions, such as globalization, mobility, mass movement of people and creation of new cultural communities.
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Alsola, Manolito C. "Literature Review on Multicultural Business Communication." American Journal of Multidisciplinary Research and Innovation 2, no. 5 (2023): 47–54. http://dx.doi.org/10.54536/ajmri.v2i5.1952.
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This thorough literature assessment digs into the complex world of multicultural corporate communication and examines the many factors that affect interactions in different cultural situations. Through systematic gathering of data from various published articles related to the topic, the review begins by putting good multicultural communication in the perspective of the current worldwide business environment. It sheds light on how cultural differences affect communication dynamics by analyzing subtle linguistic clues, nonverbal cues, and underlying cultural norms that influence cross-cultural interactions. Critical examinations of multicultural corporate communication’s difficulties and impediments highlight the dangers of misunderstanding, stereotyping, and communication breakdowns. In addition to promoting the development of cultural sensitivity, using efficient communication tools, and encouraging relationship-building and trust across cultures, the review highlights techniques to improve cross-cultural communication. The review examines the changing role of technology, intercultural leadership, and the ethical ramifications of multicultural corporate contacts to anticipate future developments in this field. This study offers helpful guidance for practitioners and organizations attempting to negotiate the challenging environment of multicultural corporate communication by summarizing the significant results and implications of the research. To address the changing opportunities and difficulties in this vital subject, the study ends with a plea for continued research and innovation
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Smallwood, Margaret Garnett. "The Need for Cross-Cultural Communication Instruction in U.S. Business Communication Courses." Business and Professional Communication Quarterly 83, no. 2 (2020): 133–52. http://dx.doi.org/10.1177/2329490620903730.
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U.S. undergraduate business communication (BCOM) classes teach students workplace communication fundamentals, but may not build the cross-cultural communication (CCC) skills that learners will need in today’s global workplace. This project surveyed BCOM instructors and students about the importance of including cross-cultural material in BCOM classes. While all instructors considered it at least moderately important to include CCC material, most covered the subject briefly. Students showed interest in receiving CCC training in their BCOM courses but received limited information about it in their classes. Incorporating CCC comprehensively and systematically into BCOM classrooms may help students become competent intercultural communicators.
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Dubinko, Svetlana Alekseevna, Irina Iosifovna Klimova, Lizaveta Alehauna Dubinka-Hushcha, and Galina Vladimirovna Klimova. "Intercultural communication and success in business." SHS Web of Conferences 125 (2021): 01002. http://dx.doi.org/10.1051/shsconf/202112501002.
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Effective business communication requires a certain degree of cross-cultural awareness and tolerance both on the ethnic and organizational levels. Communication patterns vary from culture to culture according to values, beliefs and traditional rules for interacting with others, which makes up a learned behavior. These deep-rooted factors lie inside cultural differences and change very slowly if ever as compared to those which are more likely to be on the surface, like food, tastes, art. The latter are more easily adopted or erased in today’s global economy. The purpose of the study is to show that the internal traits compose different layers of metaphoricity in the language and, if understated, may lead to complexities or failures in business communication. Based on the experience of working in an international environment, which is analyzed by many scientists, and on the results of the study performed it can be noted that cross-cultural awareness and tolerance imply a variety of intelligences beyond (IQ), including emotional, cultural, social, and collective types of intelligence.
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Bohashko, Oleksandr, and Iryna Bohashko. "ETHICAL ASPECTS OF BUSINESS COMMUNICATION AND MANAGEMENT IN CHINESE BUSINESS." Economies' Horizons, no. 2-3(28) (June 1, 2024): 51–62. http://dx.doi.org/10.31499/2616-5236.2(28).2024.304769.
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The relevance of the article's topic is that the diversity of national business cultures requires research and consideration of managerial peculiarities in different regions and countries. These peculiarities are determined by historical, religious, climatic and other factors that are formed under the influence of a particular social environment, country or region. Understanding these value systems and cultural differences in the communication behaviour of people from different countries contributes to the efficiency of management, helps to solve problem situations and avoid conflicts during negotiations. The purpose of the study is to examine the cross-cultural aspects of communication and management in Chinese business with a Ukrainian perspective. This includes analysing the main cultural differences between Ukrainians and Chinese, determining the importance of aspects such as language, etiquette, hierarchy and business customs that may affect the effectiveness of communication and management in Chinese business with Ukrainian entrepreneurs. The cross-cultural aspects of communication and management in the Chinese economic environment are a very important topic for research. Recent publications in this area reveal important differences in the way Chinese businesses communicate and manage compared to the West. The concept of “guanxi” is the main principle among Chinese entrepreneurs and requires careful understanding and application. One of the fundamental approaches in the Chinese business environment is to maintain harmonious relationships with partners and customers. This article discusses how successful Chinese companies invest a lot of time and effort in maintaining these mutually beneficial relationships, which helps them succeed in the long run. The role of communication in Chinese business is important. Research shows that closed, non-verbal communication can be very important in the context of Chinese communication and management. The article describes the cross-cultural aspects of communication and management in Chinese business. The article emphasises the importance of understanding cultural differences in business communication and management for successful work in Chinese business. The article analyses the peculiarities of interpersonal relations, communication strategies and approaches to personnel management. The study is aimed at improving the effectiveness of communication in the management system and contributes to the enhancement of intercultural understanding in this context
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Bukhkalo, Svіtlana, Anna Ageicheva, Svitlana Shkil, and Serhii Bolotnikov. "THE ROLE OF TRANSLATION IN CROSS-CULTURAL COMMUNICATION." Bulletin of the National Technical University "KhPI". Series: Innovation researches in students’ scientific work, no. 2 (December 22, 2023): 79–87. http://dx.doi.org/10.20998/2220-4784.2023.02.11.
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The processes of translation as a separate type of communication, and examines the types of linguistic competence in the communication process that are associated with the transfer of information is studied in the article. The obstacles that arise during translation are identified, and the translation process is revealed as a result and act of communication. Practical translation methods are identified. It enables maximum improvement of translation and minimization of all difficulties arising in the translation process. The use of various methods and techniques of active learning arouses students' interest in the educational and cognitive activity itself, which enables creating an atmosphere of motivated, creative learning and at the same time solving a whole range of educational, educational, developmental tasks. It is also appropriate to add that cross-cultural competence cannot be fully utilized without the ability to conduct business negotiations, express one's opinion clearly, and also without knowledge of the general provisions of business ethics.
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Kang, Wenqing. "A Study on the Effect of International Business Negotiation (Bilingual) Course on Students' Intercultural Communication Skills." International Business & Economics Studies 7, no. 1 (2025): p182. https://doi.org/10.22158/ibes.v7n1p182.
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Under the background of global economic integration, international business activities are becoming more and more frequent, and intercultural communication ability has become an indispensable core quality for international business people. As an important way to cultivate international trade students' cross-cultural communication ability, the teaching effect of International Business Negotiation (Bilingual) course has a profound impact on students' future career development. The purpose of this paper is to explore the influence of International Business Negotiation (Bilingual) course on students' cross-cultural communication ability through empirical research, analyze the role of the course in enhancing students' awareness of cross-cultural communication, strengthening their language use ability, and mastering their cross-cultural negotiation skills, etc., and put forward corresponding optimization suggestions.
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Pratiwi, Berlin. "Cross-Cultural Communication Understanding in Business and Economics ESP Teaching." English Education and Literature Journal (E-Jou) 2, no. 01 (2022): 37–47. http://dx.doi.org/10.53863/ejou.v2i01.376.
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Language teaching should have portions for cultural reviews and studies that are relevant to the topics and learners’ needs. This research was qualitative descriptive aimed to describe the cross-cultural understanding implementation in business and economic ESP class. It is significant to describe the class realization toward cultural aspect understanding since the findings are expected to enhance future class preparation. Better cultural-based-prepared material is believed to bring a better social impact on learners. Lecturers’ and students’ perspectives based on several interviews were the basis for final finding construction. Three English lecturers were involved. Snowball sampling was the sampling method employed resulting in 40 students involved in interviews. In the context of business and economics ESP in Universitas Putra Bangsa, lecturers provided material related to cross-cultural understanding in verbal realization i.e. in the level of words, phrases, clauses, and sentences. The above levels were introduced by the lecturers with cultural and contextual approaches. Students expected more strategic-applicable utterances for daily communication in a workplace setting. Lecturers delivered the general importance of non-verbal cross-cultural understanding in the form of kinesics (eye contact and gesture), proxemics, and artifactual in a workplace setting. Kinesics was prominent, while proxemics and artifactual were least prepared. Students found practical activities in non-verbal cross-cultural understanding realization were interesting and challenging. Keywords: communication; cross-cultural understanding; English for specific purposes
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Graham, John L., and Fernando Poyatos. "Cross-Cultural Perspectives in Nonverbal Communication." Journal of Marketing Research 28, no. 2 (1991): 250. http://dx.doi.org/10.2307/3172816.
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Sam, Sebastian Weah II, Mashud Mahin, and Alam Rakib Nur. "Mastering Cross-Cultural Communication: The Key to Successful Business with Foreign Customers in China." Global Journal of Economic and Finance Research 02, no. 05 (2025): 236–47. https://doi.org/10.5281/zenodo.15364486.
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<strong>ABSTRACT:</strong> This paper explores the challenges of communicating with foreign customers in China, focusing on factors such as culture, language, technology, customer choice, communication approach, translation, manners, behaviour, time, and frequency. Understanding cultural differences and norms is crucial for establishing business relationships. English is the primary medium of communication in international business environments, but Mandarin Chinese is appreciated and respected. Decentralized bilingual communication allows for localization and avoids misunderstandings. Relationship development is another means of interaction, with networking, social events, and mutual respect for business and personal relations, known as Guanxi. A sense of trust and friendly understanding between companies is essential for long-term business relations. The dependent variable is customer buying satisfaction. The study aims to create a conceptual model outlining how Chinese organizations can communicate with foreign customers and segment communication based on customer preferences. The proposed strategies aim to enhance customer satisfaction and create sustainable market success.
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Onyusheva, Irina, and Etiopia Elisa Changjongpradit. "PROBLEMATIC ISSUES OF CROSS-CULTURAL INTERACTION IN THE CONTEXT OF INTERNATIONAL MANAGEMENT." EUrASEANs: journal on global socio-economic dynamics, no. 3(10) (June 15, 2018): 52–60. http://dx.doi.org/10.35678/2539-5645.3(10).2018.52-60.
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This paper discusses the expansion of cross-cultural communication in today’s business world along with the cultural structures from two main school of cross-cultural communication. The key aim was providing a clearer view on this problem so that to assist in dealing with cultural differences in work places and in business environment overall. The authors investigated the factors that cause issues in a multicultural workplace and how organization management should approach these matters along with why it is important to have such knowledge and promote cross-cultural communication. Detailed recommendations are also provided on how to minimize communication conflicts in the international business settings.
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Mikhelson, Svetlana Viktorovna. "The impact of Chinese culture upon business cross-cultural communication." Человек и культура, no. 5 (May 2021): 51–65. http://dx.doi.org/10.25136/2409-8744.2021.5.34552.
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This article gives special attention to Chinese business culture and its impact upon the financial sector. Several decades ago, China turned into attractive market for foreign investors. However, investors face various problems in dealing with the Chinese partners. This research is focused on studying the growing impact of Chinese culture upon finance and business cross-cultural communication. Analysis is conducted on the existing theories and their application for finding the answers to the articulated research questions. The author conducted a case study in the form of interviews with the Russian entrepreneurs who cooperated with the Chinese partners. The conclusion is made that Chinese business practice has specific characteristics and norms embedded in the Chinese society and culture. The fundamental values of Chinese culture shape behavioral patterns and mentality of the people, which affects the international partnerships. Success in cross-cultural investment depends on understanding the peculiarities and mentality of the Chinese partners. The relevance of this research consists in the fact that the study of cultural aspects is relatively new for the financial economists. It presses the need to broaden horizons by analyzing cultural aspects and carrying out a case study.
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Chapel, William B., and David A. Victor. "Using Scenarios and vignettes in Cross-Cultural Business Communication Instruction." Business Communication Quarterly 62, no. 4 (1999): 99–103. http://dx.doi.org/10.1177/108056999906200415.
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陈, 美含. "A Comparative Study of Discourse in Cross-Cultural Business Communication." Modern Linguistics 12, no. 07 (2024): 174–79. http://dx.doi.org/10.12677/ml.2024.127540.
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Onyusheva, Irina, Lalita Thammashote, and Jatuporn Thongaim. "URBAN BUSINESS ENVIRONMENT: MANAGING CROSS-CULTURAL PROBLEMS." EUrASEANs: journal on global socio-economic dynamics, no. 1(20) (February 5, 2020): 30–43. http://dx.doi.org/10.35678/2539-5645.1(20).2020.30-43.
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Paper considers in detail the issue of multicultural urban business environment in the context of managing cross-cultural problems within globalization. When people try to accept and respect different cultures, they will gain new opportunities and experiences. One of the most effective tools is tolerant communication leading to understanding and acceptance of cultural diversity. In this research, we study the contemporary concept of urban business environment as a set of external and internal factors influencing business development in the framework of urban infrastructure. The authors provide their own definition of the concept of globalization and also describe the key global trends, including globalization of human capital under the conditions of demographic and cultural diversity. The work is also aimed to detect how multiculture affects urban business environment in part of finding managerial solutions and countermeasures to overcome the major cross-cultural challenges.
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Sinaga, Wahdini Ramadhanti, Kinkin Yuliaty Subarsa Putri, and Wiratri Anindhita. "Digital Communications and Culture: Navigating Challenges in Education and Business." Journal of Media,Culture and Communication, no. 46 (October 7, 2024): 22–29. http://dx.doi.org/10.55529/jmcc.46.22.29.
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This study examines the challenges of cross-cultural communication in the contexts of education and business within the era of globalization and digital technology. The Introduction highlights that technological advances, particularly the internet and digital communication, have facilitated information exchange but also introduced new challenges related to cross-cultural communication. The Research Elaborations employs a literature review approach to evaluate various effective communication strategies for addressing these challenges. The main focus is on adaptive approaches, relationship-building strategies, and careful cultural interpretation. Results show that cultural differences can lead to misunderstandings and conflicts in both educational and business interactions. In education, cultural differences and educational norms require inclusive teaching strategies to optimize learning experiences. In business, language differences and communication styles can impede negotiations and effective relationship-building. The Conclusion emphasizes the need for implementing adaptive communication strategies, establishing strong relationships, and gaining a deep understanding of cultural interpretations. With these strategies, individuals and organizations can address cross-cultural communication challenges, reduce potential conflicts, and enhance interaction effectiveness, leading to more harmonious outcomes in an increasingly interconnected global environment.
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Chala, Veronika, Svitlana Morozova, and Liudmyla Borovyk. "ECOLOGICAL DOMINANTS IN CROSS-CULTURAL COMMUNICATIONS OF EUROPEAN BUSINESS: THE IMPACT OF THE GREEN DEAL." Baltic Journal of Economic Studies 9, no. 4 (2023): 234–42. http://dx.doi.org/10.30525/2256-0742/2023-9-4-234-242.
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The subject of the study is the identification of cross-cultural features of European business under the influence of the implementation of the Green Deal as the main EU development strategy until 2025. Methodology. The research used general logical and theoretical methods of cognition. The method of analysis and synthesis was used to evaluate the components of intercultural competence for the successful development of eco-business in the EU. The method of analogy was used to find out what is similar and what is different in traditional and environmentally oriented business, which affects the specifics of cross-cultural communication. The theoretical method of generalisation is used to substantiate the content and essence of intercultural competence of environmental business. The method of system analysis was used to construct the author's conceptual model of the formation of intercultural competence of European environmental business. Purpose. The purpose of the article is to substantiate the peculiarities of environmental cross-cultural management in the activities of European business and the role of cross-cultural competencies in the success of European environmental companies, including Ukrainian business. Results. The article has proved the role of green growth as a dominant concept and concrete policy of the European Union, embodied in the strategy of the EU Green Deal Strategy (GDS). The main sectoral determinants of green growth, reflected in the Green Deal, are defined as forming the field of development of environmental business in the EU. It has been shown that this tendency affects the specifics of cross-cultural communication. The need to build effective cross-cultural communications in the European environmental business under the influence of the Green Deal determinants was analysed and addressed through the strategy of green cross-cultural management. Conclusion. European companies implementing eco-innovative developments are faced with expanding the range of cooperation with various partners, including in the multinational environment of creation, approval, implementation and monitoring of implementation effectiveness. The need to build effective intercultural communication in European eco-business under the influence of the determinants of the Green Deal, taking into account cultural differences in business relations and using the tools of effective intercultural management has been emphasised. The list of criteria for effective communication and structuring of relations in cross-cultural management was determined. The positive relationship between the integration of different cultures in EU enterprises and the growth of their competitiveness is emphasised. The prerequisites for the formation of sustainable cross-cultural competence of a business process participant are proved. Prospects for the development of "green" cross-cultural competences in the European business space are outlined. The cross-cultural competences of the European environmental business are considered from the point of view of ethnorelativism formation. The authors emphasize that intercultural communication in environmental business should take into account the peculiarities of national cultures, which make it understandable for everyone, as well as the values of the Green Planet, which is an objective unifying factor. The basic elements of the green intercultural management strategy for European business are proposed and the main obstacles to the implementation of such management mechanisms in the Ukrainian business environment are identified.
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Bandyopadhyay, Soumava, Robert A. Robicheaux, and John S. Hill. "Cross-Cultural Differences in Intrachannel Communications: The United States and India." Journal of International Marketing 2, no. 3 (1994): 83–100. http://dx.doi.org/10.1177/1069031x9400200305.
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Findings of a comparative study of intrachannel communication in marketing channels in the United States and India are presented. Two factors—the cultural environment and the degree of relational-ism in channel relationships—were posited to affect the nature of supplier-dealer communications. A survey of lighting equipment dealers in the two countries indicated that compared to the U.S. environment, the Indian environment was characterized by greater unidirectional communication from supplier to dealer, lower communication frequency, greater use of formal communication modes, and greater supplier use of direct influence strategies. A relational channel structure neutralized the differences in communication patterns due to cultural differences, however.
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Kamola Shuxratovna, Tog’ayeva. "BUSINESS ACROSS CULTURES." Advances in Science and Environment 1, no. 01 (2025): 15–16. https://doi.org/10.70728/envire.v01.i01.005.
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This article explores the importance of understanding cross-cultural differences in global business environments. It analyzes communication styles, negotiation tactics, and cultural values that shape business behavior. Drawing on scholarly sources, the article emphasizes the need for cultural intelligence and provides practical insights for business professionals operating in multicultural contexts.
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Hoogstad, Valerie. "Overcoming Communication Barriers." Australian Journal of Career Development 5, no. 2 (1996): 19–23. http://dx.doi.org/10.1177/103841629600500207.
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Offer a nicely wrapped gift when invited to a Japanese home. Never touch the head of a Thai. Respecting other people's cultures is not simply good manners — it's good business. Many Australian businesses have a culturally diverse workforce, where productivity can depend on the ability to communicate across cultures. As Australian businesses become more international, the ability to communicate across cultures also becomes more important. This paper explains some of the traditions and dimensions of cultural differences across a number of countries, and how this affects communication. As well as considering the many barriers to cross-cultural communication, practical ideas on how to overcome these are offered. A case study from a business setting is used to demonstrate barriers to cross cultural communication and their effects. Appropriate strategies for overcoming these barriers are elaborated.
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Rao, Jiarong. "Research on Cultivating Cross-Cultural Communication Skills in Business Students in the Context of Globalization." Highlights in Business, Economics and Management 42 (November 19, 2024): 8–12. http://dx.doi.org/10.54097/e5zk0240.
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With the rapid advancement of globalization, cross-cultural communication skills have become essential for business professionals. This paper examines how cross-cultural communication skills can be effectively cultivated among business students. By reviewing relevant literature and employing a mixed-method research design, including surveys and interviews, the paper identifies key factors influencing skill development, such as cultural awareness, adaptability, and practical application. The findings highlight the role of curriculum design and international exposure in enhancing these competencies. This paper also presents recommendations for business schools to integrate more practical experiences into their curricula to improve students’ cross-cultural communication skills.
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Zhai, L. "Cultural Consumption of the Overseas Chinese Garden in the Process of Cross-cultural Communication." ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XL-5/W7 (August 13, 2015): 483–89. http://dx.doi.org/10.5194/isprsarchives-xl-5-w7-483-2015.
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When referring to the tangible cultural heritage, people tend to concern more about the conservation and research of the entity of the tangible heritage than the cross-cultural communication of the cultural heritage which is also one of the most important components of the preservation of the cultural heritage. As an exotic new born of the cultural heritage, the entity born from the cross-cultural communication inherits the properties of the cultural heritage on the one hand, and on the other hand generates diversities as a result of the differences based on social, cultural and environment. And the business model is one of the most important reasons for the production of diversities. There’s no doubt that a good form of business model makes great significance to the cross-cultural communication. Therefore, the study of the business model of cultural heritage in the process of cross-cultural communication will not only contributes to the deeper understanding towards the phenomenon of the cultural heritage’s cross-cultural communication, but also leads to the introspection to the tangible cultural heritage itself. In this way, a new kind of conservative notion could take form, and the goal of protecting cultural heritage could be achieved. Thus the Chinese Garden is a typical representation of the cultural heritage which makes great sense in the cross-cultural communication. <br><br> As a kind of tangible cultural heritage, the Chinese gardens are well preserved in different regions in China. While the spirits of the Chinese garden carry forward through the construction of the Chinese gardens abroad during the cross-cultural communication. As a new kind of form of the cross-cultural communication of the cultural heritage, on the one hand, the Chinese gardens overseas built ever since China's Reform and Opening express creatively of the materialist and the spirituality of the traditional Chinese Garden, and on the other hand, those Chinese gardens overseas face all kinds of tough issued such as investment, business model and management. The exploration of the reasons for these tough issues makes a great sense of the study towards the cross-cultural communication and preservation of the cultural heritage. <br><br> In this paper, the development of the whole overseas gardens and the cultural consumption of the Chinese gardens in Europe is generalized, then two typical cases are selected from those two categories mentioned above. By way of field study and interviews, it shows different strategies towards cultural consumption and provides constructive advice for the survival and development of overseas Chinese gardens.
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Ten, Yu P. "Directions for Overcoming Cross-Cultural Barriers in Managerial Communication." Vestnik Povolzhskogo instituta upravleniya 21, no. 1 (2021): 63–70. http://dx.doi.org/10.22394/1682-2358-2021-1-63-70.
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The increasing complexity of the process of managing cultural diversity in modern organizations is considered. Analysis the typology of cross-cultural barriers in the process of managerial communication is drawn. The main directions of overcoming the barriers in intercultural communication in business interaction are revealed.
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Andrianova, O. A. "Contextual Component in Cross-Cultural Business Interaction With Asian Partners." Professional Discourse & Communication 4, no. 4 (2022): 86–94. http://dx.doi.org/10.24833/2687-0126-2022-4-4-86-94.
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The article aims to illuminate the issues of the impact of the current geopolitical situation on the economic relations between Russian companies and their foreign partners, especially Eastern business associates, in a multicultural environment. The purpose of the study is to consider this interaction from the perspective of the contextual cultural component. The author investigates the role of context in intercultural professional communication according to the classifications by Edward Hall and by Geert Hofstede. Special attention is paid to the need to implement a revised business English curriculum in the training of professional communication at the universities of international relations. The knowledge of cultural differences and the importance of their correct perception and interpretation benefit the effective pursuit of goals in the business sphere. Contextuality is analyzed at verbal and non-verbal levels of professional communication. Based on the comparison of the cultural specifics, the issue of business integration between Russian and Asian markets acquires a new political and economic meaning.