Academic literature on the topic 'Crossmedia'

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Journal articles on the topic "Crossmedia"

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Vogel, Frank. "Erfolgsfaktor crossmedia." Media Spectrum 30, no. 5 (2010): 36–37. http://dx.doi.org/10.1007/bf03250585.

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Ibrus, Indrek, and Astra Merivee. "Strategic Management of Crossmedia Production at Estonian Public Broadcasting." Baltic Screen Media Review 2, no. 1 (2014): 96–120. http://dx.doi.org/10.1515/bsmr-2015-0017.

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Abstract This article investigates the strategies behind the production of crossmedia content at Eesti Rahvusringhääling (ERR), Estonia’s public broadcaster. The empirical work that supports its analytic objectives consists of multiple methodologically varying sub-studies: a textual analysis of ERR’s existing online presence and crossmedia content; 32 semi-structured interviews with its various top- and mid-level managers; and a documentary analysis of its associated strategies, guidelines, and communications. The paper suggests that, despite ERR’s advanced presence on digital platforms, it no
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Jastrzębski, Jerzy. "Utopie i światy alternatywne w multimediach, crossmediach i transmediach (wolność, odpowiedzialność, bezpieczeństwo, dobrostan)." Politeja 21, no. 4(91) (2024): 25–39. https://doi.org/10.12797/politeja.21.2024.91.02.

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UTOPIAS AND ALTERNATIVE UNIVERSES IN MULTIMEDIA, CROSSMEDIA AND TRANSMEDIA (FREEDOM, RESPONSIBILITY, SECURITY, WELL-BEING)This article deals with both the relationship between multimedia, crossmedia and transmedia, and the significance of values such as freedom, responsibility, security and wellbeing in contemporary media discourse. It explores how the media often distorts and manipulates the truth.
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Schlippe, Olaf. "Crossmedia kommt aus den Startlöchern." Media Spectrum 32, no. 4-5 (2012): 28–29. http://dx.doi.org/10.1365/s35173-012-0250-1.

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Riedel, Hergen. "Ohne Crossmedia-Menü auf Sparflamme." Media Spectrum 29, no. 6 (2009): 16–18. http://dx.doi.org/10.1007/bf03248343.

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Gläser, Martin. "Drei Leitfragen." MedienWirtschaft 12, no. 4 (2015): 44–46. http://dx.doi.org/10.15358/1613-0669-2015-4-44.

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Die MedienWirtschaft war auch auf den diesjährigen 28. Münchner Medientagen – zusammen mit dem Bayerischen Rundfunk – wieder mit einem Panel vertreten. Auch dieses Jahr befassten wir uns wieder mit dem „Dauerthema“ Crossmedia, nun jedoch sehr pointiert ökonomisch und managementbezogen zugespitzt im Hinblick auf die Frage der Steuerung von Medienunternehmen. Im Fokus stand die Frage, welchen Herausforderungen sich die Steuerungskonzepte von TV- und Radiounternehmen stellen müssen, wenn crossmedial integrierte und damit zunehmend komplexer werdende Produktkonzepte im Kontext von Fernsehen und Ra
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Seo, Seong-Eun. "Online WOM Communication of Crossmedia Storytelling." Journal of the Korea Contents Association 11, no. 1 (2011): 134–44. http://dx.doi.org/10.5392/jkca.2011.11.1.134.

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Trinta, Fernando, Davi Pedrosa, Carlos Ferraz, and Geber Ramalho. "Evaluating a middleware for crossmedia games." Computers in Entertainment 6, no. 3 (2008): 1–19. http://dx.doi.org/10.1145/1394021.1394033.

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Ciocan, Ioana-Tatiana. "Contemporary Journalistic Approaches: Crossmedia, Transmedia, Multimedia." SAECULUM 50, no. 2 (2020): 127–37. http://dx.doi.org/10.2478/saec-2020-0024.

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Abstract Today’s society is a technic and technology-dominated one. The media reconfigures its image using the means that are provided to it by the Internet. The present paper is an incursion in the recent media field, which showcases new journalistic approaches such as cross-media, transmedia and multimedia. Ideas of theoreticians regarding the new media are being presented, along with their essential characteristics. Also, the paper addresses new genres emerging in the online environment, such as visual storytelling, data journalism, infographics, web resources, presenting examples from the
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Schweiger, Wolfgang, and Nikolaus Schmitt-Walter. "Crossmedia-Verweise als Scharnier zwischen Werbeträgern." Publizistik 54, no. 3 (2009): 347–71. http://dx.doi.org/10.1007/s11616-009-0057-6.

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Dissertations / Theses on the topic "Crossmedia"

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Schneider, Martin. "Crossmedia-Management." Wiesbaden : Deutscher Universitäts-Verlag, 2007. http://sfx.metabib.ch:9003/sfx_locater?sid=ALEPH:DSV01&genre=book&isbn=978-3-8350-0922-6&id=doi:10.1007/978-3-8350-5484-4.

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Müller, Andrea. "Erfolgsfaktoren für Crossmedia-publishing-Anbieter." Berlin Logos-Verl, 2009. http://d-nb.info/995109850/04.

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Sernrot, Eric, and Alexander Gabrielsson. "Crossmedia & Storytelling i Marknadsföringssyfte." Thesis, Umeå University, Informatics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1765.

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<p>This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design.</p>
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Netz, Marco. "Crossmedia-Kampagnen Gestaltungsvarianten und Wirkungsmechanismen." Hamburg Diplomica GmbH, 2004. http://www.diplom.de/db/diplomarbeiten4047.html.

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Netz, Marco. "Crossmedia-Kampagnen : Gestaltungsvarianten und Wirkungsmechanismen /." Hamburg : Diplomica, 2006. http://www.diplom.de/db/diplomarbeiten4047.html.

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Sauter, Rebekka. "Crossmedia-Kampagnen Aspekte der inhaltlichen und formalen Integration." Hamburg Diplomica GmbH, 2005. http://www.diplom.de/db/diplomarbeiten9167.html.

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Sauter, Rebekka. "Crossmedia-Kampagnen : Aspekte der inhaltlichen und formalen Integration /." Hamburg : Diplomica, 2006. http://www.diplom.de/db/diplomarbeiten9167.html.

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Regner, Christian. "Anforderungen von Crossmedia-Kampagnen : eine Untersuchung am Beispiel einer Casting-Show /." Hamburg : Diplomica Verl, 2008. http://www.diplom.de/katalog/arbeit/10505.

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Regner, Christian. "Anforderungen von Crossmedia-Kampagnen eine Untersuchung am Beispiel einer Casting-Show." Hamburg Diplomica-Verl, 2006. http://d-nb.info/987757865/04.

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Boman, Elin, and Marcus Österström. "Att aktivera deltagande : Design av ett crossmediakoncept." Thesis, Umeå universitet, Institutionen för informatik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73282.

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In this thesis we present the procedures and outcomes of adopting two roles in a study: the role of a researcher and the role of a designer. The subject is crossmedia design. Crossmedia is a growing and changing trend for media producers of today its design is of great importance. The purpose is to create a concept from scratch that stands out from the crowd and engage people with the use of cross media as the approach. We also aim to investigate if a cross media designer can rely on previous research made within this subject or if the scene has changed. In order to test and to fully understan
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Books on the topic "Crossmedia"

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Mahrdt, Niklas. Crossmedia. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8053-3.

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Jakubetz, Christian. Crossmedia. UVK Verlagsgesellschaft, 2008.

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Bühler, Peter, Patrick Schlaich, and Dominik Sinner. Crossmedia Publishing. Springer Berlin Heidelberg, 2019. http://dx.doi.org/10.1007/978-3-662-54999-5.

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Kracke, Bernd, ed. Crossmedia-Strategien. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-82355-7.

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Fokkema, Nicoline, ed. Basisboek crossmedia concepting. Boom Lemma uitgevers, 2012.

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Beyer, Christina. Kongruenz in der Crossmedia-Kommunikation. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28424-4.

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Schmidt, Christopher M., ed. Crossmedia-Kommunikation in kulturbedingten Handlungsräumen. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11076-5.

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Sandro, Droschl, ed. Crossmedia: Kunstverein Medienturm 2000-2005. Kunstverein Medienturm, 2007.

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Mahrdt, Niklas. Crossmedia: Werbekampagnen erfolgreich planen und umsetzen. Gabler [u.a.], 2009.

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Kaiser, Markus. Innovation in den Medien: Crossmedia, Storywelten, Change Management. Verlag Dr. Gabriele Hooffacker, 2013.

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Book chapters on the topic "Crossmedia"

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Bühler, Peter, Patrick Schlaich, and Dominik Sinner. "Single Source." In Crossmedia Publishing. Springer Berlin Heidelberg, 2019. http://dx.doi.org/10.1007/978-3-662-54999-5_1.

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Bühler, Peter, Patrick Schlaich, and Dominik Sinner. "XML." In Crossmedia Publishing. Springer Berlin Heidelberg, 2019. http://dx.doi.org/10.1007/978-3-662-54999-5_2.

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Bühler, Peter, Patrick Schlaich, and Dominik Sinner. "Web-to-Print." In Crossmedia Publishing. Springer Berlin Heidelberg, 2019. http://dx.doi.org/10.1007/978-3-662-54999-5_3.

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Bühler, Peter, Patrick Schlaich, and Dominik Sinner. "PDF-to-Web." In Crossmedia Publishing. Springer Berlin Heidelberg, 2019. http://dx.doi.org/10.1007/978-3-662-54999-5_4.

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Kracke, Bernd. "Crossmedia — Dialog über alle Medien." In Crossmedia-Strategien. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-82355-7_1.

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Freytag, Dirk. "Werbung im Dialog über alle Medien." In Crossmedia-Strategien. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-82355-7_10.

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Müller, Jürgen. "Crossmedialer Dialog in der Neukundenwerbung: Case-Study Club Bertelsmann." In Crossmedia-Strategien. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-82355-7_11.

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Lüftner, Petra, and Martin Keller. "Das m-flex-Projekt." In Crossmedia-Strategien. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-82355-7_12.

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Kux, Christian. "Die Zukunft der One-to-One-Kommunikation." In Crossmedia-Strategien. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-82355-7_13.

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Alt, Guido, and Sascha Schulz. "One-to-One-Marketing im Internet: Darum prüfe, wer sich ewig bindet." In Crossmedia-Strategien. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-82355-7_14.

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Conference papers on the topic "Crossmedia"

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de Oliveira Neto, João Soares, and Lucia V. L. Filgueiras. "Crossmedia application design." In the 26th annual ACM international conference. ACM Press, 2008. http://dx.doi.org/10.1145/1456536.1456582.

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Prata, Alcina, Nuno Guimarães, and Teresa Chambel. "Crossmedia personalized learning contexts." In the 21st ACM conference. ACM Press, 2010. http://dx.doi.org/10.1145/1810617.1810687.

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de Oliveira Neto, João Soares, Nicolas Roussel, and Lucia V. L. Filgueiras. "User's issues in crossmedia applications." In the 27th ACM international conference. ACM Press, 2009. http://dx.doi.org/10.1145/1621995.1622018.

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Delgado Preti, Joao Paulo, Flavio Miyamaru, and Lucia Vilela Leite Filgueiras. "Transitions: A Crossmedia Interaction Relevant Aspect." In 2014 47th Hawaii International Conference on System Sciences (HICSS). IEEE, 2014. http://dx.doi.org/10.1109/hicss.2014.60.

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Trinta, Fernando, Davi Pedrosa, Carlos Ferraz, and Geber Ramalho. "Evaluating a middleware for crossmedia games." In the 5th international workshop. ACM Press, 2007. http://dx.doi.org/10.1145/1376866.1376874.

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Shevchenko, Hanna. "INTERACTIVITY AND SELF-DETERMINATION IN CROSSMEDIA COMMUNICATION." In Scientific Development of New Eastern Europe. Publishing House “Baltija Publishing”, 2019. http://dx.doi.org/10.30525/978-9934-571-89-3_44.

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Guidazzoli, Antonella, Antonio Baglivo, Daniele De Luca, Silvano Imboden, Maria Chiara Liguori, and Alessandro Rivalta. "Crossmedia integration of 3D contents for cultural communication." In 2014 3DTV-Conference: The True Vision - Capture, Transmission and Display of 3D Video (3DTV-CON 2014). IEEE, 2014. http://dx.doi.org/10.1109/3dtv.2014.6874732.

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Prata, Alcina, Nuno Guimarães, and Teresa Chambel. "Designing iTV based crossmedia personalized informal learning contexts." In the 14th International Academic MindTrek Conference. ACM Press, 2010. http://dx.doi.org/10.1145/1930488.1930528.

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Prata, Alcina, Teresa Chambel, and Nuno Guimarães. "Generation of crossmedia dynamic learning contexts from iTV." In the 8th international interactive conference. ACM Press, 2010. http://dx.doi.org/10.1145/1809777.1809798.

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Lisboa, Rafaela Ponte, Maria Elizabeth Sucupira Furtado, and Hermínio Borges Neto. "Verification of crossmedia content for interactive digital television." In the 18th Brazilian symposium. ACM Press, 2012. http://dx.doi.org/10.1145/2382636.2382686.

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