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Journal articles on the topic 'Crowd-marketing'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Abdukhalilova, Laylo Tokhtasinovna, and Nargiza Elshodovna Alimkhodjaeva. "Crowd marketing in marketing research." SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11, no. 1 (2021): 40–46. http://dx.doi.org/10.5958/2249-877x.2021.00006.0.

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Ishii, Hiroaki. "“Crowd” in Marketing." Japan Marketing Journal 40, no. 3 (2021): 3–5. http://dx.doi.org/10.7222/marketing.2021.002.

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BUSHOVSKA, L. "DEVELOPMENT OF CROWD TECHNOLOGY AND IN THE ACTIVITY OF THE ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 284, no. 4 (2020): 58–61. https://doi.org/10.31891/2307-5740-2020-284-4-10.

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The possibilities of crowd-technology application in marketing activities of enterprises were considered in the article. It was analysed the nature of formation crowdsourcing phenomenon. Distinctions outsourcing and crowdsourcing were considered, the main of which is the employment process crowdsourcing wide range of people, unbounded by one organization, on the basis of a public offer. In the article it was also discussed the direction of application of crowd-technologies in marketing of enterprises. The authors analyse the process of applying crowd-technology in the marketing of the company.

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G P, Girish, and Seeboli Ghosh. "Dynamics between Digital Visibility through Social Media Marketing and Crowdfunding: Path to Succeed in Entrepreneurship." Indian Journal of Finance and Banking 4, no. 2 (2020): 28–37. http://dx.doi.org/10.46281/ijfb.v4i2.698.

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Digital visibility through social media marketing has played a colossal role in the realm of entrepreneurship and fund-raising. Strong positive dynamics between social media marketing and crowd-funding has the impending to decipher demand-supply gap of fundraising at the pre-seed stage. In this study, we explore the relationship between usage of social media and awareness of crowd-funding as a viable option for raising pre-seed capital in an emerging market of India which has witnessed the exponential growth of start-up companies and entrepreneurship in the past few years. The results of the s

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Meng, Prof Tao, Prashant Kumar, and Bhupender Kumar Som. "Crowdsourcing & Marketing: A Relationship in the Making." Journal of Business Theory and Practice 4, no. 2 (2016): 207. http://dx.doi.org/10.22158/jbtp.v4n2p207.

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Crowdsourcing seems to have come of age since Jeff Howe christened it in 2006 and the writing on the wall is clear. As more and more companies are trying to jump on the crowdsourcing bandwagon, crowdsourcing as a marketing strategy is cementing its place in the fiercely competitive business environment and it’s leading the crowd of strategies which have come to the fore in the recent years. The business corridors are buzzing with this ever evolving phenomenon, which no more seems like another buzz word around. As this phenomenon is gaining currency across boundaries, the academic research arou

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Acar, Oguz A. "Crowd science and science skepticism." Collective Intelligence 2, no. 2 (2023): 263391372311764. http://dx.doi.org/10.1177/26339137231176480.

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Science skepticism is widespread and on the rise. It is a strong threat to public well-being and global sustainability. In this paper, I argue that crowd science is a promising and underutilized tool to fight this threat. Drawing on recent behavioral research in marketing, I identify several positive psychological consequences of crowd science initiatives—both for the participants and observers of these initiatives—which could in turn promote stronger trust in science.

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Doyle, Julie. "Keep talking about your business." Early Years Educator 21, no. 4 (2019): 8. http://dx.doi.org/10.12968/eyed.2019.21.4.8.

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Wang, Luxue. "Case Study of Bilibili's Marketing Techniques." Advances in Economics, Management and Political Sciences 31, no. 1 (2023): 75–82. http://dx.doi.org/10.54254/2754-1169/31/20231501.

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In today's era, streaming media is becoming more and more prevalent and dominating the entertainment worldwide. Among them, streaming video platforms are the most popular. Take bilibili for example, it is a video platform that is very hot within China. Although bilibili has been in business for more than a decade and has a regular young user base and brand recognition, there are many issues behind the seemingly smooth sailing that cannot be ignored. These issues include bilibili's positioning, community, video content and finances, all of which have an impact on its operations. As a nascent st

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Perrin, Joy M., Heidi Winkler, Kaley Daniel, Shelley Barba, and Le Yang. "Know Your Crowd: A Case Study in Digital Collection Marketing." Reference Librarian 58, no. 3 (2017): 190–201. http://dx.doi.org/10.1080/02763877.2016.1271758.

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Vishal, Wadajkar, Kumar Atul, and Brar Vinaydeep. "Positioning, performance, problems and prospects of digital marketing firms in India." International Journal of Enhanced Research in Science, Technology & Engineering 5, no. 12 (2016): 131–38. https://doi.org/10.5281/zenodo.6686039.

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Digital marketing has become a genre of business. With progressively number of organizations picking to make a brand picture on the web and connect with the crowd universally, the technicalities around the web are likewise expanding. Websites, sites, marketing efforts, SEO procedures, and so on have entered profound into the measurements of the technicality that impacts one's essence on the web. Digital marketing is a big umbrella under which the technical, just as non-technical skills to make an influx of prevalence over the web, is secured. The business has made an assortment of jobs for

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Yamin, Ahmad Bin. "Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers of Bangladesh." American Journal of Trade and Policy 4, no. 3 (2017): 117–22. http://dx.doi.org/10.18034/ajtp.v4i3.426.

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This study shows the impact of digital marketing on behavioral prospect of consumers of Bangladesh. For conducting this study a sample of Bangladeshi consumers are surveyed to attain their behavioral pattern on digital marketing. Modern day marketing has been going through a radical change. Fast moving marketing trends based on the growth and innovation of new technologies as well as portable communication devices influencing the customer behavior significantly. A well designed marketing plan with specific digital marketing tools is the demand in the integrated marketing communication plan for

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Roser, Thorsten, Robert DeFillippi, and Alain Samson. "Managing your co‐creation mix: co‐creation ventures in distinctive contexts." European Business Review 25, no. 1 (2013): 20–41. http://dx.doi.org/10.1108/09555341311287727.

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PurposeThe purpose of this paper is to make a contribution to co‐creation theory by integrating conceptual insights from the management and marketing literatures that are both concerned with co‐creation phenomena. It aims to develop a reference model for comparing how different organizations organize and manage their co‐creation ventures. It also aims to apply the authors' framework to four distinct cases that illustrate the differences in co‐creation practice within different co‐creation environments.Design/methodology/approachThe authors compare four different companies based on case profile

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Konhäusner, Peter, Maria Margarita Cabrera Frias, and Dan-Cristian Dabija. "Monetary Incentivization of Crowds by Platforms." Információs Társadalom 21, no. 2 (2021): 97. http://dx.doi.org/10.22503/inftars.xxi.2021.2.7.

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The platform industry is currently on the rise, and with so many platforms, acquiring users and getting them to engage can be challenging. To address this, many platforms are relying on crowdfunding, network effects and incentives, including monetary incentives. But what techniques are platforms using to monetarily incentivize their crowd? Although the study of platform dynamics has been on the rise, including research on crowdsourcing, network effects and incentivization, there is no present research being done on the methods being implemented by platforms to use monetary incentives on their

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Hu, Xindan. "Analysis of Xiaomi's Marketing Strategy." Advances in Economics, Management and Political Sciences 158, no. 1 (2025): 156–61. https://doi.org/10.54254/2754-1169/2025.19765.

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In today's society, new energy vehicles are a major trend, and more and more people are buying them. As the competition in the new energy vehicle market becomes increasingly fierce, marketing strategies are playing an increasingly important role in various companies. A good marketing strategy can help a brand stand out from the crowd. This paper takes the Xiaomi SU7 as a research object and uses the SWOT theory to deeply study and explore Xiaomi's marketing strategy, which has certain reference value for enterprises. It was found that Xiaomi's good use of hunger marketing played a crucial role

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Воронцов, К. А. "Digital marketing tools in the system integrated communications." Journal of Applied Research, no. 9 (September 29, 2024): 61–66. http://dx.doi.org/10.47576/2949-1878.2024.9.9.008.

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В статье исследована сущность понятий интернет-маркетинга и цифрового маркетинга и его роли в системе интегрированных маркетинговых коммуникаций. Проведен анализ современных теоретических основ и практических разработок в сфере современных технологий цифрового маркетинга, в частности крауд-маркетинга и его инструментов. Рассмотрены предложения, направленные на использование технологий цифрового маркетинга на предприятиях АПК с учетом преимуществ, которые они получают при практическом их применении. The article examines the essence of the concepts of Internet marketing and digital marketing and

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Chen, Nie. "Research on E-Commerce Database Marketing Based on Machine Learning Algorithm." Computational Intelligence and Neuroscience 2022 (June 29, 2022): 1–13. http://dx.doi.org/10.1155/2022/7973446.

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From simple commercial relations to complex online transactions at this stage, it not only highlights the progress of science and technology, but also indirectly explains the diversified evolution of marketing methods and means. In marketing, database marketing has been favored by more marketers with its low cost and high efficiency and has become the “rookie” in marketing in recent years. However, as a kind of prediction and ferry, database marketing tends to be applied after simple data analysis in unpredictable market and in practice. In contrast, database marketing combined with machine le

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Jiang, Rui. "Using Untiy 3D Game Development Platform to Develop Low Cost Online Real Estate Display System." Advanced Materials Research 981 (July 2014): 213–17. http://dx.doi.org/10.4028/www.scientific.net/amr.981.213.

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The thermal situation in tackling the current real estate marketing cost is high, the display effect is poor, the purpose of effective communication problems such as less crowd, put forward using Untiy 3D game development platform to develop low cost online estate system method.Starting from the relevant concepts, mainly introduced how to make use of the existing 3D model technology, image processing technology, as well as Untiy 3D game development platform integration technology and so on the many kinds of virtual reality technology, complete the system, finally solve the relevant problems in

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Kumar, Saravana, Kranthi Kumar, M. Vishnu Menon, K. Anirudh Reddy, B. Mahender Yadav, and B. M. N. Sai Pavan. "People Counting in Crowd: Faster R-CNN." International Journal for Research in Applied Science and Engineering Technology 10, no. 6 (2022): 928–34. http://dx.doi.org/10.22214/ijraset.2022.43989.

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Abstract-Because of its vast range of operations, people counting in crowds is a significant challenge in the field of computer vision. To achieve further dependable results of crowd counting, head discovery grounded ways are used rather than viscosity chart grounded crowd counting ways. This is because, in case of viscosity charts, it isn't always the correct position which contributes to final crowd count. This leads to unreliable results especially in case of false positives. This makes the entire task of head discovery in crowded scenes a grueling one to be solved. While face discovery has

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Barbosa, Belem, Anabela Rocha, and Leandro Pina. "Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions." Tourism & Management Studies 18, no. 3 (2022): 37–47. http://dx.doi.org/10.18089/tms.2022.180303.

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Guerrilla marketing suggests using creative and unexpected messages and channels to stand out in the marketing communication crowd. Despite practitioners' growing interest in the topic, the contributions in the literature are still scarce. This study aims to explore the impacts of guerrilla marketing campaigns on Facebook on brand image and content sharing intentions. Mixed-method research was adopted. The first phase was more exploratory and used focus groups to analyze consumers' perceptions and responses to guerrilla marketing campaigns. It was followed by a quantitative study of 256 Portug

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HRISTOFOROVA, Irina Vladimirovna, Lyudmila Vladimirovna SILCHEVA, Tatiana Nikolaevna ARKHIPOVA, Alexandra Borisovna DEMENKOVA, and Elena Yurievna NIKOLSKAYA. "Improvement of Digital Technologies in Marketing Communications of Tourism and Hospitality Enterprises." Journal of Environmental Management and Tourism 10, no. 4 (2019): 829. http://dx.doi.org/10.14505//jemt.10.4(36).13.

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The article is devoted to the improvement of marketing communications in tourism and hospitality enterprises. It has been established that digital technologies used in marketing communications of tourism and hospitality enterprises will, in the nearest future, aim to create new forms of interaction with the audience. It has been proved that the crowd marketing method within integrated marketing communications, which accomplishes tasks comprehensively, could be of help in this regard. It has been determined that for the improvement of efficiency of marketing communications in the tourism and ho

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Ayuni, Risa Dwi. "Crowdsourcing : Tools for Viral Marketing." Communicare : Journal of Communication Studies 9, no. 2 (2022): 108. http://dx.doi.org/10.37535/101009220223.

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Tiktok is no longer new as Digital Marketing platform. By offering the convenience of creating content without involving video editing applications, it makes users more able to create their interests only with a mobile phone. Massively developed communication technology allows consumers to actively participate in various business activities. Not only relying on companies, but many other collaborative methods, one of which is crowdsourcing. The development of social media has facilitated the rapid development of crowdsourcing as an innovative tool in the field of marketing. One of the cases dis

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Wiangwiset, Thalerngsak, Chayada Surawanitkun, Wullapa Wongsinlatam, et al. "Design and Implementation of a Real-Time Crowd Monitoring System Based on Public Wi-Fi Infrastructure: A Case Study on the Sri Chiang Mai Smart City." Smart Cities 6, no. 2 (2023): 987–1008. http://dx.doi.org/10.3390/smartcities6020048.

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The COVID-19 pandemic has caused significant changes in many aspects of daily life, including learning, working, and communicating. As countries aim to recover their economies, there is an increasing need for smart city solutions, such as crowd monitoring systems, to ensure public safety both during and after the pandemic. This paper presents the design and implementation of a real-time crowd monitoring system using existing public Wi-Fi infrastructure. The proposed system employs a three-tiered architecture, including the sensing domain for data acquisition, the communication domain for data

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Xu, Zhiying, William J. Burke, Thomas S. Jayne, and Jones Govereh. "Do input subsidy programs “crowd in” or “crowd out” commercial market development? Modeling fertilizer demand in a two-channel marketing system." Agricultural Economics 40, no. 1 (2009): 79–94. http://dx.doi.org/10.1111/j.1574-0862.2008.00361.x.

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КАМАЛОВА, Т. А., and М. М. АЛИЕВА. "MANAGING THE PROMOTION OF COGNAC PRODUCTS." Экономика и предпринимательство, no. 6(155) (August 2, 2023): 714–17. http://dx.doi.org/10.34925/eip.2023.155.6.127.

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В статье проведен анализ продвижения продукции Кизлярского коньячного завода. Выявлено, что на заводе проводятся лишь отдельные маркетинговые мероприятия, но нет комплексного маркетингового подхода. Показано, что продвижение товаров в интернете с использованием скрытого маркетинга, крауд-маркетинга в сообществах и социальных сетях позволяют разработать для клиента эффективную стратегию продвижения коньячной продукции с применением методов, находящихся в рамках закона «О рекламе». Обоснована необходимость внедрения в систему управления предприятием маркетинговых подходов. The article analyzes t

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Klaus, Philipp, Bo Edvardsson, Timothy L. Keiningham, and Thorsten Gruber. "Getting in with the “In” crowd: how to put marketing back on the CEO's agenda." Journal of Service Management 25, no. 2 (2014): 195–212. http://dx.doi.org/10.1108/josm-02-2014-0041.

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Purpose – Despite efforts by researchers and managers to better link marketing activities with business financial outcomes, there is general agreement that by and large chief marketing officers (CMOs) (and marketing in general) have lost strategic decision-making influence within organizations. The purpose of this paper is to understand the causes of this decline and offer recommended solutions to counteract this trend. Design/methodology/approach – In-depth interviews lasting between 40 and 55 minutes were conducted with 25 chief executive officers (CEOs) of service companies located in Weste

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Shevchenko, Valentyna, Iryna Taranenko, Svitlana Yaremenko, Tetiana Mishustina, Oleksandr Poprotskyy, and Anastasiia Mostova. "Trends in Digital Marketing in the Context of Information Society Development." Postmodern Openings 13, no. 2 (2022): 448–60. http://dx.doi.org/10.18662/po/13.2/464.

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This article examines the trends of digital marketing in the context of information society development. Under the influence of informatization of society, the spread of innovative development of the economic environment are transformed all its components, including changing approaches to marketing, which uses more and more digital opportunities to increase its efficiency. In society, specific relationships are formed associated with the search, receipt, transmission, production and dissemination of information using information technology. Under the influence of informatization of society, th

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Zhang, Ying. "A Study on The Strategy Of "Social Media Loop" Of Chinese Commercial Films--Taking Chen Sicheng's Film as An Example." Journal of Education, Humanities and Social Sciences 28 (April 1, 2024): 377–83. http://dx.doi.org/10.54097/8qqb2067.

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Today's Chinese film industry is thriving, and there are many commercial films that have achieved high box office. So how to stand out from the crowd and get high box office is a question to ponder. Therefore, this paper starts from the study of Chen Sicheng's commercial film's media marketing tactics to explore the media marketing strategy of Chinese commercial film constitutes the closed loop of media marketing. Such a study is significant, not only in terms of how it helps a high-grossing film come to life, but also in terms of the positive lessons such marketing strategies can have for oth

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ROMANISHINA, Tatiana S., and Sofya O. KARASEVA. "Smartmob technology (smart crowd) in special communication projects for brand promotion." Service plus 18, no. 1 (2024): 198–209. https://doi.org/10.5281/zenodo.10969497.

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The article presents the result of the author's analysis of theoretical approaches to the formulation of the essence of the concept of "smartmob", as well as the understanding of the concept of this definition in the modern digital economy. A paradigm for understanding the problems and prospects of using smartmob (smart crowd) technology in promoting brands and enterprises is proposed. The system of implementation of this technology in the digital space is disclosed, as well as an overview of the best practices of using smart crowds for marketing promotion of advanced Russian and global brands

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Wagner, Dana E., Priscilla Fernandez, Jeffrey W. Jordan, and Daniel J. Saggese. "Freedom From Chew: Using Social Branding to Reduce Chewing Tobacco Use Among Country Peer Crowd Teens." Health Education & Behavior 46, no. 2 (2018): 286–94. http://dx.doi.org/10.1177/1090198118806966.

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Background. Peer crowds are macro-level, reputation-based subcultures with shared preferences, values, and behavior. The Country peer crowd has been the focus of tobacco industry research and marketing but has yet to be the primary focus of public health research. The current study explores the utility of Down and Dirty, a Social Branding tobacco education campaign, in changing Virginia Country teens’ chewing tobacco-related attitudes and behavior. The relationship between chew use and Country peer crowd identification was also explored. Method. To evaluate the campaign, a cross-sectional surv

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Gee, Sarah, Michael P. Sam, and Steve J. Jackson. "Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand." International Journal of Sports Marketing and Sponsorship 18, no. 3 (2017): 230–45. http://dx.doi.org/10.1108/ijsms-08-2017-094.

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Purpose The purpose of this paper is to examine the nature, frequency, and duration of alcohol-related promotions and crowd alcohol consumption during major sports events broadcasted on the SKY Sport network between September 2011 and February 2012. Design/methodology/approach Content analyses for various categories of alcohol-related images were conducted, including a novel inclusion of analysing crowd alcohol consumption. Findings The results provide empirical evidence that sponsorship and activation-related activities of alcohol brands subvert national regulations that ban alcohol advertisi

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Debbabi, Rahma, and Burçin Kaplan. "Why crowdfunding? Understanding crowdfunding and the marketing roots of this fundraising model in Turkey." Business & Management Studies: An International Journal 10, no. 1 (2022): 429–46. http://dx.doi.org/10.15295/bmij.v10i1.1996.

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The widespread use of the Internet and Web 2.0 emergence have promoted crowdfunding worldwide. In particular, crowdfunding exhibits significant growth potential in developing countries. It also constitutes a novel investment and financing mode that overtakes funding institution capabilities by providing practical marketing tools. Despite its considerable progress reported in developed countries, the deployment of this multidisciplinary economic model remains limited and restricted in developing countries. Turkey represents a promising emerging market for crowdfunding activities with its recent

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Fu, Huiyao. "Analysis of “Justice Online” Mobile Game Based on Creative Communication Management Theory." SHS Web of Conferences 185 (2024): 03005. http://dx.doi.org/10.1051/shsconf/202418503005.

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2023, China’s mobile game market competition is very fierce, and an open world 3D martial arts action MMO mobile game "Justice Online" mobile game was officially launched on 30 June, and quickly stood out in a crowd of hand tour. Based on the creative communication management theory, this paper analyses the creative communication strategy of "Justice Online" mobile game from the participants of creative communication and the path of realization, and thinks about the inspiration of its success, so as to provide a reference for the game marketing communication.

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Chen, Lizhu. "Analysis of the Marketing Strategy of the Zara Brand in the Era of the Digital Economy." Advances in Economics, Management and Political Sciences 22, no. 1 (2023): 209–14. http://dx.doi.org/10.54254/2754-1169/22/20230312.

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With the continuous popularization of the Internet today, the digital economy has become the main force of national economic development, especially after the outbreak of the epidemic. People are more concentrated on online consumption, and international fast fashion brands with stores as the main sales mode have been hit hard. Therefore, digital transformation is of great significance to contemporary fast fashion consumer brands. This paper takes the marketing strategy of the internationally famous clothing brand Zara in the process of digital transformation as the research content. Based on

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Kim, Kyoung-Hyun, Sung-Su Park, and Kyeong-Rae Park. "A Study on Integrated Marketing Communication(IMC) Activities to Increase the Crowd of Professional Volleyball Teams." Journal of the Korea Entertainment Industry Association 14, no. 7 (2020): 95–106. http://dx.doi.org/10.21184/jkeia.2020.10.14.7.95.

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Barinova, N. V., and V. R. Barinov. "Transformation of Customer Economic Behavior in Digital World." Vestnik of the Plekhanov Russian University of Economics 17, no. 5 (2020): 169–81. http://dx.doi.org/10.21686/2413-2829-2020-5-169-181.

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Digitalization processes that have been energetically developing lately form a basis of considerable transformation of customer economic behavior. Digital technologies keep on perfecting by moving up to new platforms. The authors give examples of new formats of outlets, ways of payment, delivery and product marking. Changes in marketing strategies in current conditions are shown and transition to digital marketing is grounded. Advanced marketing tools, such as SEO, SMM, SMO, SEM and crowd-technology are studied. Their future development is based on research by scientists and practical workers

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Rahman, Muhammad Alif, and Dora Rabayana Arusita. "STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN PRODUK (Studi Kasus Pada Toko Batik Benang Raja Surabaya)." Jurnal Baruna Horizon 7, no. 1 (2024): 32–41. http://dx.doi.org/10.52310/jbhorizon.v7i1.143.

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Abstract. The purpose of this observation is to determine the marketing strategy of the Surabaya branch of the Raja Yarn Batik shop by using a marketing mix. This study uses a qualitative descriptive approach with data collection including observation, interviews, documentation and triangulation. The informants in this study consisted of 3 key informants and 2 supporting informants.The results of this study indicate that the role of the product in supporting increased sales at the Batik Shop Yarn Raja is to maintain the quality of products and ingredients used in accordance with consumer desir

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Kuchechuk, Larysa V. "The Digital Marketing Features of Spa Industry Establishments." Business Inform 3, no. 542 (2023): 236–40. http://dx.doi.org/10.32983/2222-4459-2023-3-236-240.

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In recent years, the spa industry has reached a new stage of development, entering the daily lives of many people. The widespread use of the Internet, in turn, has actualized the issue of using digital marketing especially to promote spa services. This article is aimed at identifying the features of digital marketing of spa industry establishments. To achieve the goal of the study, general scientific methods were used: analysis, synthesis, systematization, comparison, abstract-logical method. The article analyzes the data for 2022 presented in the Global Digital 2022 report, which proves a sig

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Пуліна, Т. В., Н. М. Шмиголь, Jan Polcyn, and І. С. Варламова. "WAYS TO ENHANCE MARKETING COMMUNICATIONS AND ADVERTISING FOR BUSINESSES ON THE INTERNET." Управління змінами та інновації, no. 7 (September 26, 2023): 7–11. http://dx.doi.org/10.32782/cmi/2023-7-1.

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This article addresses the pressing issue of discussing the significance of integrated marketing communications for modern businesses and offers recommendations for their effective utilization on the Internet. It emphasizes the pivotal role of electronic communications in engaging with contemporary consumers and provides practical advice for optimizing marketing strategies and advertising efforts to achieve greater efficiency and impact on the target audience in the online environment. The importance of utilizing banner and contextual advertising, as well as other tools for enhancing the effec

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Valeriani, Devi, Ayu Wulandari, Nurwasya Nurwasya, and Marlina Marlina. "Readiness For Development of Tourism Villages in Pangkalpinang City." TRJ Tourism Research Journal 8, no. 1 (2024): 142. http://dx.doi.org/10.30647/trj.v8i1.254.

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This research analyzes the readiness of Tourism Village Development in Pangkalpinang City by identifying the potential and readiness of tourist village components consisting of tourist attractions, accessibility, amenities, supporting facilities and tourism institutions, marketing and community participation. This research uses a qualitative approach with evaluative and stakeholder analysis. The data in this research was taken through interviews and observation carried out in three areas, namely Kampung Tua Tunu, Kampung Jerambah Gantung and Kampung Selindung. Using a purposive sampling method

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Shahu, Narendra, Janaki Budha, and Tilak Karki. "ROLE OF SOCIAL MARKETING IN COMMUNICATION FOR DEVELOPMENT." Socio Economy And Policy Studies 2, no. 1 (2022): 21–24. http://dx.doi.org/10.26480/seps.01.2022.21.24.

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The knowledge base of behavior modification methods that are appropriate and successful for public health interventions has outrun the growth of community-based health education efforts. However, data from several large-scale studies suggest that social marketing ideas and practices could be able to assist bridge the divide. The idea is that the two C4D paradigms (persuasive and participative) are complementary rather than mutually exclusive. The use of a shopper direction to create and promote intercession procedures, trade hypothesis as a model from which to conceptualize administration conv

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Shuai, Jiayi. "The Marketing Strategy of Live Broadcast Based on Consumer Psychology." Advances in Economics, Management and Political Sciences 25, no. 1 (2023): 310–15. http://dx.doi.org/10.54254/2754-1169/25/20230517.

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With the advent of the information age and the popularization of the Internet, the number of netizens is increasing year by year. People are becoming enthusiastic about online shopping. Diversified live broadcast content and types of live broadcast in various ways have gradually formed the development characteristics of interactive network platforms and semi-fragmented viewing, which is in line with contemporary people's pursuit of convenience and efficiency. This article will start from the consumer psychology of the broadcast room. Based on the analysis of three common consumer psychology --

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Chhajer, Siddth Kumar, and Rudra Bhanu Satpathy. "Role Of Crowdsourcing in an Organization." Technoarete Transactions on Advances in Data Science and Analytics 1, no. 1 (2022): 8–11. http://dx.doi.org/10.36647/ttadsa/01.01.a002.

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The main use of crowdsourcing is the efficient way of getting several relevant ideas and information for the business. Crowdsourcing can also generate several uses and benefits over the process of internal ideation and business process that will not only access the ideas, but they could drive the marketing buzz and engage several customers. Furthermore, crowdsourcing is also impacting several marketing strategies through generating the idea to several consumers. Furthermore, there are several benefits and challenges of crowdsourcing for an organisation such as adopting the vision that can guid

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Indrayani, Lilis, Feri Awopi, and Suriani Zabir. "SISTEM INFORMASI PEMASARAN USAHA KECIL MENENGAH (UKM) BERBASIS WEBSITE." DINAMIS 17, no. 1 (2020): 111–16. http://dx.doi.org/10.58839/jd.v17i1.703.

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The marketing information system for small and medium enterprises (SMES) based on the village of Bulukumba district Tritiro is expected to be able to provide a picture of information and transaction sales of products at UKM Konjo roof. The research aims to: (1) Designing a marketing information system for small and medium enterprises (SMES) based websites in the village of Tritiro Bulukumba District, (2) implementing a marketing system of small and medium enterprises (SMES) based websites on the village Tritiro. This method of research is conducted using interview methods, observations and doc

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Bowen, Amanda, Claire Beswick, and Richard Thomson. "Livestock Wealth: crowd farming for wealth creation." Emerald Emerging Markets Case Studies 13, no. 4 (2023): 1–44. http://dx.doi.org/10.1108/eemcs-09-2023-0352.

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Learning outcomes Upon completion of this case study, students should be able to apply lessons learned in core readings, analysis and discussion to a specific case study dealing with a current, real-world situation, specifically: critically assess Livestock Wealth’s case facts and present and justify their point of view – based on attentive reading, critical analysis and engagement – about the company; use a range of strategic tools such as strengths, weaknesses, opportunities and threats analysis, PESTLE analysis and the Ansoff matrix to thoroughly evaluate Livestock Wealth’s internal and ext

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Stalgaitis, Carolyn Ann, Jeffrey Washington Jordan, Mayo Djakaria, and Daniel J. Saggese. "Social branding framework to address smoking among alternative peer crowd teens." Journal of Social Marketing 11, no. 3 (2021): 189–203. http://dx.doi.org/10.1108/jsocm-02-2020-0021.

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Purpose This paper aims to describe the Social Branding framework, which uses lifestyle branding to change behaviour within psychographically-defined target audiences. Syke, a Social Branding programme to reduce cigarette use within the higher-risk alternative teen peer crowd in Virginia, USA, is presented as a case study with evaluation results. Design/methodology/approach Social Branding first creates an authentic lifestyle brand that appeals to a psychographically-defined audience. Once sociocultural authority is built, the lifestyle brand introduces tailored behavioural messaging using tar

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ТАНАСІЙЧУК, Альона, Ольга ГРОМОВА та Анна ШЕВЧУК. "ДОСЛІДЖЕННЯ РОЗВИТКУ РЕКЛАМНОЇ ТА PR-КАМПАНІЇ БРЕНДУ ПІДПРИЄМСТВА У ЦИФРОВОМУ СЕРЕДОВИЩІ". Herald of Khmelnytskyi National University. Economic sciences 334, № 5 (2024): 491–98. http://dx.doi.org/10.31891/2307-5740-2024-334-74.

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The study is aimed at studying the impact of digital technologies and online communications on marketing and branding strategies. The effectiveness of using digital platforms, social networks, and other online tools for brand positioning in the digital space is analyzed. Special attention is paid to interaction with the audience, ways of influencing consumers, as well as monitoring and analyzing the results of digital campaigns. The results of the research will contribute to the improvement of advertising and PR strategies for the successful positioning of the company's brand in the online env

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Haider, Rehan. "Pharmaceutical Marketing: A Contrast of Different Markets." Pharmaceutical Marketing: A Contrast of Different Markets 1, Vol. 1 No. 2 (2019): July 2019 (2024): 16. https://doi.org/10.59890/ijebma.v1i2.386.

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Pharmaceutical Marketing  is a versatile field that varies considerably across various markets, compelled by diverse supervisory atmospheres, service behaviors, and healthcare structures. This item provides a brief overview and corresponding blueprints for drug marketing in developed and emerging markets. In developed markets like the United States and Western Europe, drug shopping is characterized by intense competition, tight management, and a strong emphasis on direct-to-service billing. Pharmaceutical companies laboriously test drugs, often developing costly ones. Consequently, shoppi

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Nivili, Priscilla, I. Made Kusuma Negara, and Yayu Indrawati. "FAKTOR PENENTU WISATAWAN MELAKUKAN STAYCATION DI BADUNG, BALI PADA MASA PANDEMI COVID-19." Jurnal IPTA 10, no. 2 (2023): 274. http://dx.doi.org/10.24843/ipta.2022.v10.i02.p11.

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This study aims to determine the motivational factor that determines the domestic tourist to do the staycation activities in Badung Regency during the Covid-19. Data collection technique in this study using the questionnaire, the interview, observation, and literature review. The types and sources of data in this study used quantitative and qualitative data as well as primary and secondary data. Sampling itself using purposive sampling technique with data analysis using factor analysis with the help of SPSs. The results of this study found that there were six new factors that determine the mot

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Tadajewski, Mark. "William A. Shryer, scientific advertising, habits and motivation research." Journal of Historical Research in Marketing 12, no. 2 (2020): 197–218. http://dx.doi.org/10.1108/jhrm-10-2019-0037.

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Purpose This paper examines a neglected stream of literature in marketing theory which engaged with the idea that there was more to consumer behavior than conscious and rational thought. Design/methodology/approach This is a close reading of the core themes that appear in William A. Shryer’s work. Linkages are made to other pertinent sources. Findings We extend McMahon’s (1972) study and offer a different reading of Shryer’s writing to that proffered in recent commentary by Tadajewski (2019), focusing on the managerial side of Shryer’s publications, connecting this to the theoretically innovat

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Unnithan, Deepa, Girish S. Pathy, Sanjeev Prashar, and Hareesh Ramanathan. "Crowdsourced fashion designing of Hashboosh.com: the sustainability dilemma." Emerald Emerging Markets Case Studies 8, no. 2 (2018): 1–18. http://dx.doi.org/10.1108/eemcs-06-2017-0117.

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Subject area Strategic management. Study level/applicability MBA-Entrepreneurship, Strategic management, Marketing management. Case overview The case explains a concept called crowd designed fashion by a startup venture, Hashboosh.com. The business model appeared unique and suitable for the requirements of the market, but there is a question regarding its sustainability due to breeding its own competition. In the backdrop of the case, the students can analyse the organisation by identifying the internal strengths and weaknesses of the organisation as well as the external threats and opportunit

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