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Journal articles on the topic 'Csr authenticity'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Kim, Songmi, and Heejung Lee. "The Effect of CSR Fit and CSR Authenticity on the Brand Attitude." Sustainability 12, no. 1 (December 30, 2019): 275. http://dx.doi.org/10.3390/su12010275.

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This study examined consumer evaluation of corporate social responsibility (CSR) activities with a focus on the authenticity and fit of CSR activities and analyzed the influence of consumers’ individual perception based on CSR involvement. We carried out an empirical survey to test the hypotheses presented by a scenario test using a questionnaire of 315 college students. The results showed that higher CSR fit has a positive effect on CSR authenticity and brand attitude. As a result of verifying the moderating effect of CSR involvement, the higher the CSR involvement is, the lower the impact of CSR fit on CSR authenticity. Therefore, consumers with high CSR involvement are less affected by CSR fit in evaluating the authenticity of CSR.

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An, Dae chun, Chen Wang, and Soon ja Lee. "The Effect of CSR Attributes on CSR Authenticity." Academic Society of Global Business Administration 14, no. 1 (March 30, 2017): 127–46. http://dx.doi.org/10.38115/asgba.2017.14.1.127.

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Song, Ha-Min, Mi-Ra Baek, and Byung-Jin Park. "Strategic CSR, CSR Authenticity Perception and Purchase Intention." Korean Corporation Management Review 28, no. 1 (February 28, 2021): 113–30. http://dx.doi.org/10.21052/kcmr.2021.28.1.06.

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Jose, Saju, Nilesh Khare, and F. Robert Buchanan. "Customer perceptions of CSR authenticity." International Journal of Organizational Analysis 26, no. 4 (September 3, 2018): 614–29. http://dx.doi.org/10.1108/ijoa-08-2017-1213.

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Purpose The purpose of this paper is to look at corporate social responsibility (CSR)-related actions to see whether they relate to clients’ perception of CSR. Design/methodology/approach Ninety-nine bank customers in Brisbane, Australia were surveyed by mail in a cross-sectional field study. Findings Not all CSR-related behaviors of the organizations were influential to perceptions of social responsibility. Big picture actions for the betterment of humanity were found to be influential to the perception of the firm’s CSR. However, respondents did not relate the firms’ profit and revenue initiatives to social responsibility, other than negativity toward false and misleading practices. Research limitations/implications Results are limited to one industry in Australia. Practical implications Actions for human betterment were found to be influential to the perception of the firm’s CSR. Also the uses of dishonest marketing schemes were seen as detrimental to CSR perceptions of the firm. However, respondents did not connect the firm’s business actions affecting profitability with customers, to their perceptions of its CSR. Thus, the authors conclude that altruism from a “big picture” standpoint has value in shaping CSR perception, but the organization may not always find it necessary to deprioritize profit, or to attempt to weave CSR actions into every aspect of their business. Originality/value The inquiry takes a novel approach to CSR, capturing an unexplored aspect of how CSR is perceived and valued by stakeholders.

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Liu, Huifang, and Jin-Sup Jung. "The Effect of CSR Attributes on CSR Authenticity: Focusing on Mediating Effects of Digital Transformation." Sustainability 13, no. 13 (June 28, 2021): 7206. http://dx.doi.org/10.3390/su13137206.

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What corporate social responsibility (CSR) attributes determine the CSR authenticity of a company? In the face of the Fourth Industrial Revolution, what direction should the CSR strategy pursue? In the electronics industries in Korea and China, are there any differences in CSR attributes? In this study, we start with some of these basic questions. Considering the promotional and actual costs incurred from CSR activities, CSR strategy are not an issue that can be easily determined from the corporate perspective. However, now it is essential for companies to carry out CSR and sustainable development goals (SDGs) activities, and businesses cannot overlook social issues either. Companies cannot pursue only growth through corporate interests without social value. In this study, we derive three attributes of CSR fit, CSR sustainability, and CSR impact to verify the authenticity of CSR activities. Moreover, we demonstrated the impact of these three attributes on CSR authenticity for the electronics industries in Korea and China. As a result of empirical testing, most of three attributes above mentioned (i.e., CSR fit, CSR sustainability, and CSR impact) produce meaningful results for CSR authenticity. However, CSR sustainability was rejected for the Korea sample, and CSR fit was rejected for the Chinese sample, showing some differences between the two countries. Meanwhile, the digital transformation of the Fourth Industrial Revolution had strong partial mediating effects between CSR attributes and CSR authenticity. This means that digital transformation can be an important pathway to achieve CSR authenticity and suggests that important mediating effects can eventually lead to a firm’s competitiveness.

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Pérez, Andrea. "Building a theoretical framework of message authenticity in CSR communication." Corporate Communications: An International Journal 24, no. 2 (April 1, 2019): 334–50. http://dx.doi.org/10.1108/ccij-04-2018-0051.

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Purpose The purpose of this paper is to provide an integrative theoretical framework that advances the underdeveloped stream of research that analyses how message authenticity influences the persuasiveness of corporate social responsibility (CSR) communication. Design/methodology/approach Theoretical and empirical literature on authenticity is reviewed to provide a comprehensive definition of message authenticity in CSR communication. An integrative theoretical framework is also developed to understand how message authenticity is enhanced through the design of informational content and it improves consumer responses to CSR communication. Findings The framework presented in the paper defends that message authenticity can be integrated in communication models based on three streams of research: identity-based brand management model, attribution theory and heuristic-systematic model. Consumer attributions of message authenticity can be notably improved with a message design based on CSR fit, social topic information and specificity. Authenticity improves message and source credibility by reducing consumer scepticism and enhancing their attributions of corporate expertise and trustworthiness. Indirect benefits of CSR message authenticity include increased consumer purchase, loyalty and advocacy behaviours. Originality/value The value of the paper resides in making the rather underdeveloped and inconclusive literature on authenticity accessible to CSR and communication researchers and practitioners. A theoretical framework is provided for further research that would contribute to improving the knowledge on the role that message authenticity plays in CSR communication.

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Joo, Soyoung, Elizabeth G. Miller, and Janet S. Fink. "Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale." Journal of Business Research 98 (May 2019): 236–49. http://dx.doi.org/10.1016/j.jbusres.2019.01.060.

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Afzali, Hajir, and Sang Soo Kim. "Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity." Sustainability 13, no. 4 (February 19, 2021): 2224. http://dx.doi.org/10.3390/su13042224.

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This study uses information processing and stakeholder theories as its conceptual foundation to explore the effect of authenticity on the relationship between corporate social responsibility (CSR) activities and three key customer responses: corporate evaluation, product association, and purchase intention. We conducted a survey in South Korea to test the hypotheses. The results of the analysis of our sample consisting of 417 individuals showed that perceived CSR was positively associated with corporate evaluation, product association, and purchase intention. In addition, the mediating test results indicated that CSR authenticity mediated the relationship between perceived CSR and the three CSR customers’ responses to CSR. This study contributes to research on CSR authenticity and specifically adds to the conversation on the four CSR building blocks, namely, ethical codes, philanthropic contribution, organizational credibility, and resource accommodation in connection with CSR authenticity as a potentially valuable lens in the context of CSR. Managerial implications of these findings are also discussed.

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Lim, Myungsuh, and Yoon Yang. "The effect of authenticity and social distance on CSR activity." Social Responsibility Journal 12, no. 3 (August 1, 2016): 397–414. http://dx.doi.org/10.1108/srj-10-2014-0135.

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Purpose This study aims to make a distinction between two types of authenticity (indexical vs iconic), the influence of both of which on the consumer’s inference of companies’ corporate social responsibility (CSR) motivation is determined. Meanwhile, the consumer inference of CSR activities can be affected by the situational context within which the CSR activities are contained. Therefore, the effect of the interaction between the authenticity type and the given social distance (based on the construal level theory) was also examined. Design/methodology/approach The study conducted a 2 × 2 between-subjects design experiment to examine the effects of authenticity type (indexical/iconic) and social distance (close/distant) on the perceived motive of the CSR information in a scenario. Findings The findings showed significant main effect of authenticity type but no significant main effect of social distance on persuasion knowledge. Participants in the indexical authenticity condition perceived a higher degree of persuasion knowledge than the participants in the iconic authenticity condition. Social distance moderated the effect of authenticity type such that for indexical authenticity, there was a significant difference on persuasion knowledge when the social distance was large. However, for iconic authenticity, the perception of persuasion knowledge was not significantly different between a large distance and a close distance. Originality/value The study identified the type of authenticity that is mainly perceived as a result of CSR activities and also determined its relation to the social distance dimension to infer a firm’s CSR motives.

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Tarabashkina, Liudmila, Pascale G. Quester, and Olga Tarabashkina. "How much firms “give” to CSR vs how much they “gain” from it: inequity perceptions and their implications for CSR authenticity." European Journal of Marketing 54, no. 8 (June 20, 2020): 1987–2012. http://dx.doi.org/10.1108/ejm-11-2018-0772.

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Purpose The purpose of this study is to answer the call for additional detailed research on factors that influence corporate social responsibility (CSR) authenticity by examining how the former is affected by the commonly reported CSR spending allocations expressed as percentages of annual profits. It integrates equity and attribution theories to propose a new construct of inequity perceptions to explain how CSR spending allocations influence CSR authenticity. Inequity perceptions form from smaller allocations that are perceived disproportionate compared to the potential reputational gains from the executed CSR communication, which, in turn, prompts lower authenticity inferences. Design/methodology/approach Three experiments were performed. Study 1 examines how different CSR spending allocations influence inequity perceptions and how the latter relate to CSR authenticity. Study 2 examines how inequity perceptions are affected by firm size. Study 3 examines whether psychological distance (being a customer or non-customer) affects information processing by predisposing customers to forming higher inequity perceptions. Findings Study 1 shows that lesser allocations produce higher inequity perceptions. Study 2 demonstrates that inequity perceptions are enhanced when numerically small allocations are reported by a large as opposed to a small firm. Study 3 shows that both customers and non-customers form similar inequity perceptions from smaller percentage allocations without support for the psychological distance effect. Research limitations/implications This study shows that the percentage of profits allocated to CSR, as well as firm size, can affect authenticity inferences via inequity perceptions. These findings point to different implications of CSR communication that features percentage allocations that multiple firms may not be aware of. Practical implications Marketers can benefit from the reported findings by understanding when and how CSR communication that features percentage allocations may be counter-productive by generating lesser CSR authenticity. Originality/value This study provides a novel perspective on how consumers evaluate CSR authenticity in a marketplace where awareness of firms’ vested interests is increasing.

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Debeljak, Jelena, Kristijan Krkač, and Ivana Bušljeta Banks. "Acquiring CSR practices: from deception to authenticity." Social Responsibility Journal 7, no. 1 (March 8, 2011): 5–22. http://dx.doi.org/10.1108/17471111111114503.

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Ji, Seonggoo, and Ihsan Jan. "The Impact of Perceived Corporate Social Responsibility on Frontline Employee’s Emotional Labor Strategies." Sustainability 11, no. 6 (March 25, 2019): 1780. http://dx.doi.org/10.3390/su11061780.

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This study explores the relationship between corporate social responsibility and emotional labor strategies of frontline employees. In particular, the research focuses on the impact of perceived motives of corporate social responsibility on the cynicism, authenticity, and subsequently, the effect of cynicism and authenticity on surface acting and deep acting of frontline employees. Based on the online survey of 258 frontline employees in South Korea and structural equation modeling of the data, the findings show that the selfish motives of corporate social responsibility (CSR) increase cynicism whereas the altruistic motives of corporate social responsibility increase authenticity and decrease cynicism of frontline employees. In addition, this study reveals that CSR-cynicism leads to surface acting and reduces deep acting whereas CSR-authenticity increases deep acting and does not significantly affect surface acting of frontline employees.

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Amoroso, Donald, and Francisco Limcaoco Roman. "Youth Perception of Corporate Social Responsibility." International Journal of Asian Business and Information Management 10, no. 1 (January 2019): 1–25. http://dx.doi.org/10.4018/ijabim.2019010101.

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This research assesses the importance of corporate social responsibility (CSR) as it affects the perception of millennials regarding the socially responsible corporation that, in turn may influence their intention to purchase. The findings show that loyalty and trust appear stronger among older-age consumers than among the younger-age consumers, but both loyalty and authenticity are strong indicators of continuance intention. Younger-age consumers clearly analyzed authenticity to build trust and advocacy, whereas older-age consumer built trust with clearly communicated awareness of CSR initiatives. The managerial implications clearly highlight the importance of awareness for older-age consumers while authenticity was important for younger-age consumers. This offers opportunities for further development on the behavior of the two categoriews of consumers as well as strategies for practitioners to employ CSR to influence continuous purchases.

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Windsor, Duane. "Authenticity, Greenwashing, and Institutionalization of CSR Best Practices." Proceedings of the International Association for Business and Society 24 (2013): 70–80. http://dx.doi.org/10.5840/iabsproc2013249.

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Ko, Eun-Hee, and Min-Ho Cho. "The Effects of Hotel Employee’s Perceived CSR Motives and Authenticity on Organizational Citizenship Behavior : The Mediating Role of CSR Authenticity and the Moderating Role of Generation." Journal of Tourism Studies 31, no. 1 (February 28, 2019): 29–56. http://dx.doi.org/10.21581/jts.2019.02.31.1.29.

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Pérez, Andrea, María del Mar García de los Salmones, and Matthew T. Liu. "Information specificity, social topic awareness and message authenticity in CSR communication." Journal of Communication Management 24, no. 1 (February 10, 2020): 31–48. http://dx.doi.org/10.1108/jcom-06-2019-0097.

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PurposeThis paper explores how companies can improve consumer attitudes towards corporate social responsibility (CSR) messages and companies by designing the content of the message, which should provide specific information and improve social topic awareness among consumers. The paper also explores the mediating role of message authenticity between the CSR message content and consumer attitudes towards the information and the company.Design/methodology/approach302 participants evaluated the website of a fictitious company that included information about its CSR activities. The authors collected data through a questionnaire of Likert-type and dichotomous scales and contrasted the hypotheses with a causal model, analysing the relationships among variables through structural equation modelling (SEM) with the software EQS 6.1.FindingsThe findings suggest that information specificity and social topic awareness improve consumer perceptions of message authenticity. The findings also show that message authenticity improves consumer trust and attitudes towards the information and the company. Attitude towards the information, message authenticity and social topic awareness show the largest impacts on trust and attitude towards the company, while information specificity also has a positive although smaller effect.Originality/valueIntegrating information specificity and social topic awareness within the conceptual model presented in this paper, based on the heuristic-systematic model (HSM) and attribution theory, allows researchers and practitioners to close the gap between companies' CSR activities and consumers' perceptions, attitudes and behaviours.

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Jung, Rami, and Young Kyun Chang. "Does Nationality of CSR Beneficiary Matter to Consumer’s Purchase Intention? A Mediating Role of CSR Authenticity." Korean Corporation Management Review 27, no. 5 (October 31, 2020): 53–73. http://dx.doi.org/10.21052/kcmr.2020.27.5.03.

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Diers-Lawson, Audra, Kerry Coope, and Ralph Tench. "Why can CSR seem like putting lipstick on a pig? Evaluating CSR authenticity by comparing practitioner and consumer perspectives." Journal of Global Responsibility 11, no. 4 (May 18, 2020): 329–46. http://dx.doi.org/10.1108/jgr-02-2020-0033.

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Purpose The purpose of this paper is to explain and better understand some of the challenges and even contradictions in relationships between CSR and stakeholder attitudes by comparing consumer and practitioner perspectives on social responsibility, its role in organisations and its influence on consumer attitudes towards companies. The objective is to understand and evaluate factors influencing the authenticity of social responsibility as a contributor to an organisation’s value proposition. Design/methodology/approach Focus groups of consumers and practitioners (N = 39) were asked to explore CSR in a semi-structured discussion. Themes were analysed using a constant comparative method. Findings These data suggest that rather than existing on a continuum of authenticity, there are clear paths emerging for CSR efforts to be deemed authentic versus inauthentic that can begin to better explain the often-contradictory findings with regard to consumer attitudes towards CSR and an organisation’s value proposition. Consumer efficacy to influence an organisation and localised CSR emerge as critical determinants for evaluations of CSR as authentic. Further, these data also suggest practitioners may not understand consumer motivations and attitudes about CSR. Originality/value These data provide new insights into evaluations of CSR to explain when and why it can fail to meet its objectives. Ultimately, these data produce testable models for authentic (i.e. motivator) and inauthentic (hygiene) consumer judgements about CSR and draw implications for CSR leadership, learning and management.

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Skilton, Paul F., and Jill M. Purdy. "Authenticity, Power, and Pluralism: A Framework for Understanding Stakeholder Evaluations of Corporate Social Responsibility Activities." Business Ethics Quarterly 27, no. 1 (November 28, 2016): 99–123. http://dx.doi.org/10.1017/beq.2016.60.

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ABSTRACT:We explore the essential contestedness of corporate social responsibility (CSR) by framing the interplay between CSR activities and stakeholder evaluations as a contest for jurisdiction over what it means to be socially responsible. This contest arises because firms and stakeholders are often guided by incompatible sensemaking systems. To show why context matters we show how stakeholders evaluate the authenticity of CSR activities on the basis of schemas for responsible behavior on one hand and their perceptions of firm identity on the other. This process can generate complex evaluations whose meaning depends on the distribution of power in fields and the extent to which pluralistic sensemaking systems are compatible. By positioning authenticity evaluations within a framework that describes the state of power and pluralism within which they are produced, we are able to present a systematic explanation of how and why stakeholder responses to CSR vary over a range of settings.

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Lee, Soojung, and Jeongkoo Yoon. "Does the authenticity of corporate social responsibility affect employee commitment?" Social Behavior and Personality: an international journal 46, no. 4 (April 5, 2018): 617–32. http://dx.doi.org/10.2224/sbp.6475.

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We investigated how employees' perceptions of the internal (endorsed by the firm and in line with its mission and values) and external (driven by practical or instrumental benefits) legitimacy of their firm's corporate social responsibility (CSR) activities influence their work orientations. Specifically, we believed that internal legitimacy would be considered more authentic than would external legitimacy, and that it would have a more positive influence on employees' organizational identification and affective attachment. We conducted a field survey using employee data from 38 firms listed on the Dow Jones Sustainability Index Korea in 2009. As predicted, external legitimacy reduced employee's perception of CSR authenticity whereas internal legitimacy increased it. Perceived CSR authenticity was also found to be an important mediator in the relationship between employees' legitimacy perceptions and their work orientations. The results supported most of our hypotheses; implications of these findings are discussed.

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Kang, Kuiyoung, and Youngmin Yoon. "The Effects of Corporate Ethicality, CSR Consistency, and CSR Fit on the Perception of CSR Authenticity : Focusing on the Moderating Effects of Anti-Corporate Sentiment." Korean Journal of Advertising and Public Relations 20, no. 3 (July 31, 2018): 5–34. http://dx.doi.org/10.16914/kjapr.2018.20.3.5.

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Childs, Michelle, Hongjoo Woo, and Seeun Kim. "Sincerity or ploy? An investigation of corporate social responsibility campaigns." Journal of Product & Brand Management 28, no. 4 (July 15, 2019): 489–501. http://dx.doi.org/10.1108/jpbm-07-2018-1953.

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Purpose Corporate social responsibility (CSR) campaigns have become increasingly popular among fashion apparel brands to reduce environmental impacts of their operations and position themselves as sustainable. In light of attribution theory, this paper aims to investigate how aspects of a CSR campaign affect consumers’ perceptions of brand authenticity, brand attitudes and CSR attitudes. Design/methodology/approach This research is based on a 2 (brand image: sustainable vs disposable brand) × 2 (message source: brand website vs news article) between-subjects experimental design with random assignment to conditions and manipulation checks. Findings When exposed to messages about CSR campaigns, consumers have more favorable perceptions of brand authenticity, brand attitudes and CSR attitudes for a sustainable brand than for a disposable brand, particularly when consumers view information about a CSR campaign on the brand’s website. However, this is not true for disposable brands when CSR campaigns are promoted through a news source. Practical implications Sustainable brands can derive benefits by strategically partnering with causes through CSR campaigns, particularly when their campaigns are promoted through their brand’s website (vs news source). However, brands that offer disposable products (e.g. fast fashion brands) should exercise caution when implementing these campaigns; CSR campaigns may confuse customers as they do not align with the everyday practices of disposable brands. Originality/value As the apparel industry faces increased scrutiny for negative impacts on the environment, this study helps to understand whether customers perceive CSR campaigns as trustworthy and authentic, or as ploys aimed at creating more positive brand images.

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구윤희 and 심재철. "A Study on the Mediating Effects of CSR Authenticity: Focusing on Corporate Ethical Reputation, CSR Consistency, and CSR Transparency." Journal of Public Relations 21, no. 4 (August 2017): 1–29. http://dx.doi.org/10.15814/jpr.2017.21.4.1.

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Carter, William. "Stakeholder Response to CSR: The Mediating Role of Authenticity Judgments." Academy of Management Proceedings 2013, no. 1 (January 2013): 11339. http://dx.doi.org/10.5465/ambpp.2013.11339abstract.

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Mazutis, Daina, and Natalie Slawinski. "Stakeholder perceptions of authenticity: Connecting business and society through CSR." Academy of Management Proceedings 2013, no. 1 (January 2013): 16688. http://dx.doi.org/10.5465/ambpp.2013.16688abstract.

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Chun, Kihan, and Wonseok Bang. "Effect of CSR on Customer Loyalty: Moderating Effect of Authenticity." International Journal of u- and e- Service, Science and Technology 9, no. 5 (May 31, 2016): 135–42. http://dx.doi.org/10.14257/ijunesst.2016.9.5.12.

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Biraglia, Alessandro, Maximilian H. E. E. Gerrath, and Bryan Usrey. "Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity." Journal of Travel Research 57, no. 6 (July 9, 2017): 811–23. http://dx.doi.org/10.1177/0047287517718352.

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As public funding for the restoration of tourist attractions decreases, assistance is often sought from the private sector in the form of corporate social responsibility (CSR). However, research has yet to understand how such CSR activities impact the beneficiary, namely tourist attractions. Thus, extending past CSR literature, we explore whether differing company CSR motivations can influence a tourists’ visiting intentions. The results of two experimental studies show low company altruism (e.g., demanding to acquire naming rights of the site), compared to high company altruism (e.g., demanding nothing in return), decreases visiting intentions. Furthermore, we show that perceived authenticity of the site mediates this effect. Finally, we find the negative effect of low altruistic CSR is mitigated in the case of no heritage. Based on the results, we show tourist attraction managers should be wary of companies displaying nonaltruistic intentions, as such activity may have harmful consequences.

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Yiu, Chiu Man, Xiaotong Liu, Hengfang Shi, and W. Guillaume Zhao. "Thrill and Agony at Ultimate Fighting Championship." South Asian Journal of Business and Management Cases 9, no. 3 (October 30, 2020): 457–68. http://dx.doi.org/10.1177/2277977920958552.

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This case study seeks to make evident the imperative of better stakeholder management for contemporary competition by examining the evolving corporate social responsibility (CSR) strategies at the Ultimate Fighting Championship (UFC), a world leading sports entertainment firm, over its 29-year history. Specifically, this case study illuminates that while CSR is becoming increasingly understood as indispensable for a firm’s overall strategy, corporate strategists need to design and implement CSR with dual vigilance that, (1) stakeholders’ expectations on CSR would heighten over time and (2) internal stakeholders’ needs, though often trivialized in many CSR strategies, need authentic accommodations that move beyond lip service. In addition to unpacking the issues of CSR (and) authenticity for the UFC’s stakeholder management, this case study also draws on insights gleaned from mainstream stakeholder management and CSR research and provides evidence-based analysis and recommendations for enhancing firms’ CSR strategies.

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Edwards, Martin R., and Tony Edwards. "Internalizing Corporate CSR Principles: Authenticity and the Moderating Role of Justice." Academy of Management Proceedings 2012, no. 1 (July 2012): 15968. http://dx.doi.org/10.5465/ambpp.2012.15968abstract.

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Yoon, Seol-Min, Choong-Ki Lee, and Hyesun Kim. "Perception of employee of travel agency toward authenticity of Corporate Social Responsibility(CSR) activity." Korean Journal of Hospitality & Tourism 26, no. 6 (August 31, 2017): 87–102. http://dx.doi.org/10.24992/kjht.2017.08.26.06.87.

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Kim, Sooyeon. "The Effect of Airline’s CSR Authenticity and CSR Conformity on Brand Identification: The Mediating Effect of Brand Attitude and Moderating Effect of Compassion." Journal of Humanities and Social sciences 21 10, no. 6 (December 31, 2019): 1545–58. http://dx.doi.org/10.22143/hss21.10.6.114.

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Morsing, Mette, and Laura J. Spence. "Corporate social responsibility (CSR) communication and small and medium sized enterprises: The governmentality dilemma of explicit and implicit CSR communication." Human Relations 72, no. 12 (January 24, 2019): 1920–47. http://dx.doi.org/10.1177/0018726718804306.

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Businesses that promote corporate social responsibility (CSR) through their supply chains by requiring their suppliers to report on and otherwise communicate their CSR are doing a great thing, aren’t they? In this article, we challenge this assumption by focusing on the impact on small and medium sized enterprise (SME) suppliers when their large customer firms pressurize them to make their implicit CSR communication more explicit. We expose a ‘dark side’ to assumed improvements in CSR reporting within a supply chain. We present a conceptual framework that draws on previous research on communication constitutes organization (CCO) theory, implicit and explicit CSR, and Foucault’s governmentality. We identify and discuss the implications of three resulting dilemmas faced by SMEs: authenticity commercialization, values control and identity disruption. The overarching contribution of our article is to extend theorizing on CSR communication and conceptual research on CSR in SME suppliers (small business social responsibility). From a practice and policy perspective, it is not ultimately clear that promoting CSR reporting among SMEs will necessarily improve socially responsible practice.

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김보영, Song Ni Eun, and 유동균. "The Impact of Corporate Social Responsibility(CSR) activities and CSR Authenticity on Consumer Perceived Quality and Brand Attitude." Journal of Product Research 36, no. 2 (April 2018): 129–37. http://dx.doi.org/10.36345/kacst.2018.36.2.012.

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Hwang, Ae-Kyeong, Tae-Jung Kim, and Do-Yeon Won. "The Structural Relationships among Corporate Social Responsibility(CSR) Activities, Authenticity of CSR and Corporate Image of Korea Sports Promotion Foundation (KSPO)." Journal of Sport and Leisure Studies 62 (November 30, 2015): 77–94. http://dx.doi.org/10.51979/kssls.2015.11.62.77.

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Heo, Chul-Moo. "Effect of Sport Company’s CSR Authenticity on Corporate Image and Customer Loyalty." Journal of Sport and Leisure Studies 75 (February 28, 2019): 39–49. http://dx.doi.org/10.51979/kssls.2019.02.75.39.

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Afridi, Sajjad A., Bilal Afsar, Asad Shahjehan, Zia U. Rehman, Maqsood Haider, and Mehboob Ullah. "Perceived corporate social responsibility and innovative work behavior: The role of employee volunteerism and authenticity." Corporate Social Responsibility and Environmental Management 27, no. 4 (March 20, 2020): 1865–77. http://dx.doi.org/10.1002/csr.1932.

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Koh, Juhee, and Insin Kim. "The Impacts of corporate social responsibility on flight attendants’ CSR authenticity perception and its consequences." International Journal of Tourism Management and Sciences 35, no. 8 (December 31, 2020): 67–86. http://dx.doi.org/10.21719/ijtms.35.8.4.

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Kofford, Steve, Adam Clark, and Lisa Mali Jones Christensen. "Barriers to Imitation in Strategic CSR: Organizational Authenticity and the Resource-Based View." Academy of Management Proceedings 2020, no. 1 (August 2020): 21329. http://dx.doi.org/10.5465/ambpp.2020.21329abstract.

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Joo, Young Ran, Hyoung Koo Moon, and Byoung Kwon Choi. "A moderated mediation model of CSR and organizational attractiveness among job applicants." Management Decision 54, no. 6 (July 11, 2016): 1269–93. http://dx.doi.org/10.1108/md-10-2015-0475.

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Purpose – The purpose of this paper is to investigate the mediating role of perceived overall justice and the moderating effect of self- and other-centered motives in the relationship between organizational corporate social responsibility (CSR) and organizational attractiveness using a sample of job applicants. Design/methodology/approach – The hypotheses were tested using a 2-by-2 experimental design and a sample of 376 South Korean University students. Findings – The results showed that organizational CSR positively influenced job applicants’ perceived overall justice. Moreover, it was found that perceived overall justice mediated the influence of CSR on organizational attractiveness. However, contrary to the hypotheses, the indirect effect of CSR on organizational attractiveness through perceived overall justice was significant only for job applicants who attributed self-centered motives to CSR. Practical implications – As it was found that job applicants who attributed other-centered motives to organizational CSR had high levels of perceived overall justice regarding organizations, independent of the actual level of engagement in CSR, it is crucial that organizations show sincerity in executing CSR. In addition, small- and medium-sized organizations may not have sufficient resources for CSR, but it is especially crucial for them to focus on CSR activities that are aligned with their business, implement CSR programs consistently, and focus on CSR itself rather than on advertising in order to facilitate, among job applicants, the attribution of other-centered motives to their CSR. Originality/value – From the perspective of overall justice and attributed motives, this study intensively explores the internal mechanism by which organizational engagement in CSR influences organizational attractiveness among job applicants. In practical terms, this study shows that it is important for organizations to consistently invest in CSR with authenticity, even when CSR activities are insubstantial and doing so may be attributed to self-centered motives. Limitations and directions for future research are discussed.

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Park, Chan Kwon, Sung Min Park, and Chae Bogk Kim. "Effect of Transaction Fairness, Transaction Authenticity, and the CSR Activities on Reputation, Trust, and Commitment among Firms." Journal of the Korean Society of Supply Chain Management 19, no. 2 (October 31, 2019): 75–90. http://dx.doi.org/10.25052/kscm.2019.10.19.2.75.

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An, So-Young. "A study on the effect of hotel employees’ CSR motivation on authenticity, organizational trust, and organizational citizenship behavior." International Journal of Tourism and Hospitality Research 34, no. 8 (August 31, 2020): 159–75. http://dx.doi.org/10.21298/ijthr.2020.8.34.8.159.

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Yun, Seong-Pil. "The effect of corporate social responsibility(CSR) on brand equity - Focusing on the moderating effect of authenticity -." Journal of Hospitality and Tourism Studies 20, no. 2 (June 30, 2018): 17–34. http://dx.doi.org/10.31667/jhts.2018.06.20.2.17.

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Yu, Jing, Changjun Jiang, Xiaohong Zhuang, Sanggyun Na, and Zongmin Cui. "The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers." Sustainability 12, no. 6 (March 21, 2020): 2479. http://dx.doi.org/10.3390/su12062479.

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Consumer Perceived Corporate Social Responsibility Authenticity (CPCSRA) belongs to the field of micro Corporate Social Responsibility (CSR) research. In general, understanding the formation mechanism of CPCSRA could make it better able to play its role in several ways. Firstly, most previous studies do not empirically consider a key factor, i.e., the consumer perceived senior managers’ involvement. We add this key factor into the independent variables of our formation mechanism. Secondly, most previous empirical research studies the relevant factors of consumer perceived CSR commitment as a whole. We study these relevant factors separately instead. Thirdly, we simultaneously choose the consumer perceived strategy-driven motive and consumer perceived value-driven motive as the mediating variables of our formation mechanism. Based on the above innovations, we comprehensively and systematically study the formation mechanism of CPCSRA. We use structural equation modeling to study the formation mechanism. For the convenience of data collection, our data are all from Chinese consumers. The study results show that three independent variables can directly affect CPCSRA. The three independent variables are consumer perceived level of invested resources, consumer perceived CSR efforts matching company and consumer perceived senior managers’ involvement. Consumer perceived senior managers’ involvement has the greatest effect. The two variables consumer perceived strategy-driven motive and consumer perceived value-driven motive play partial mediating effects on the relationship between independent variables and CPCSRA. Based on our empirical research, we put forward some feasible suggestions for company managers to increase company sustainability in market competition by promoting the formation of CPCSRA.

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Schinzel, Ursula. "Responsible leadership and corporate social responsibility (CSR) in Luxembourg." International Journal of Organizational Analysis 26, no. 3 (July 9, 2018): 415–31. http://dx.doi.org/10.1108/ijoa-09-2017-1241.

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Purpose The purpose of this study is to determine if there is a link between responsible leadership and corporate social responsibility (CSR) in Luxembourg and also to determine Luxembourg’s specifics in the field of CSR. Design/methodology/approach This is a qualitative study. In total, 64 semi-structured interviews were conducted from January to August 2017 with four culturally different samples: Luxembourgers with Luxembourgish nationality, foreigners who reside in Luxembourg, cross-borderers and the rest of the world. Findings Responses from all four samples were similar on the one hand and quite contradictory on the other. Three groups were formed: euphoric respondents who said it is the authenticity of the leader and his modelling role in lived CSR; moderate respondents; critical respondents who deny any link between responsible leadership and CSR and claim for change and innovation, accusing the high Uncertainty Avoidance Index. In their opinion, there is an urgent need for managers to learn responsible leadership and CSR. Practical implications This paper contributes to the discussion on change and innovation in the field of leadership theory with particular emphasis on responsible leadership following Michael Maccoby, on multilingual and multicultural Luxembourg in the middle of Europe following Geert Hofstede and Edgar Schein and on CSR following Thomas Maak and Nicole Pless. Originality/value This study is a combination of research on responsible leadership and CSR in Luxembourg in connection with Hofstede’s cultural dimensions: high long-term orientation, high uncertainty avoidance and high collectivism (low individualism).

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김성진. "The Effect of CSR Authenticity and Performance on Employee’s Relationship Quality and Job Satisfaction." Journal of Product Research 35, no. 1 (February 2017): 103–10. http://dx.doi.org/10.36345/kacst.2017.35.1.010.

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Marie Lauesen, Linne. "How well are water companies engaged in CSR? A critical cross-geographical discourse analysis." Social Responsibility Journal 10, no. 1 (February 25, 2014): 115–36. http://dx.doi.org/10.1108/srj-11-2011-0099.

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Purpose – The purpose of this paper is to investigate how well water companies in four different nationalities and political cultures are engaged in the CSR discourse. This question is relevant after more than 20 years of privatization of the public administration's bureaucracy and its adoption of management styles, behaviours and thinking from the private business sphere. This paper seeks to critically examine how water companies take part in the CSR discourse, by which institutional mechanisms this managerial “thinking” in terms of institutional “logics” has come about, and which adopted “meanings” lie behind. Design/methodology/approach – The paper shows a qualitatively, ethnographic investigation and discourse analysis of privatized water companies from four different political and market economy nations; small- and medium-sized water companies from the social-democratic state of Denmark; large size companies from the conservative and liberal market economy of the UK; large- and multinational companies from the USA and medium-, large- and multinationals from South Africa. Seven companies are chosen in each country from the smallest to the largest in order to obtain maximum variety and express analytical generalizations across nations and company sizes if possible. Findings – The findings of the cross-geographical, -political, -market economical study of maximum variety of companies show how institutional logics are transferring from “implicit” CSR towards “explicit” CSR through coercive, normative and mimetic isomorphism: companies that are only engaged in coercive isomorphic “implicit” CSR show a hesitant and resistant engagement, whereas companies engaging in normative and mimetic isomorphic “explicit” CSR translate their discourses in a more authentic way. However, the findings also question the credibility of this authenticity when most CSR-reports from the water companies are made without third party accreditation, without performance indicators and only through narratives that are hard to scrutinize. Research limitations/implications – The research has limitations towards the discourse analysis, which in Denmark was possible to conduct from both oral texts such as interviews, observation studies and document analysis, whereas in the UK, the USA and South Africa is based only on written texts from documents, CSR-reports, annual reports and written communications between regulators and companies. The research implications suggest a further replication of the findings from a more in-depth analysis of the institutional logics in these companies in the UK, the USA and South Africa by replication of the study from Denmark. Practical implications – The practical implications of this study suggest a transformation of political instrumentation from rule-setting to incentives making to make public water service companies even more engaged in “explicit” CSR to obtain more authenticity and a higher level of legitimacy in the field compared to the strong tradition of “explicit” CSR seen in the private business sphere. Originality/value – The originality and value of this research is shown by the empirical findings of the theoretical suggestions by Matten and Moon in how “implicit” CSR is transferred to “explicit” CSR in the privatization of public service companies in the water sector across nations, cultures, political and market economical spheres. It shows through the discourse analysis of institutional logics how institutional isomorphism is prevalent in this sector and how New Public Management systems need to conform from instrumental rule-making to incentive-making to make public service adopt CSR in a more authentic way.

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AnDaechun, 김종대, 최기석, and 왕진. "The Role of Consumer Ethnocentrism Explaining the Effect of CSR Authenticity of A Global Company." Journal of Product Research 36, no. 3 (June 2018): 87–97. http://dx.doi.org/10.36345/kacst.2018.36.3.010.

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Kim, Sooyeon. "The Effect of CSR Authenticity On Customer Satisfaction : Dual-Paths Through Compassion and Customer Satisfaction." Journal of Tourism Management Research 25, no. 1 (January 31, 2021): 93–112. http://dx.doi.org/10.18604/tmro.2021.25.1.6.

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An, Daechun, Kwang-seok Seo, and Jiyoon Lee. "The Effect of Franchisers’ CSR Initiatives on Trust and Long-term Orientation of Franchisees : Focusing on the Role of Attribution of CSR Authenticity." Advertising Research 125 (June 30, 2020): 90–115. http://dx.doi.org/10.16914/ar.2020.125.90.

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Lee, Seung Chul, Seung hua Jung, and You Kyung Kim. "How Authenticity Evaluation of CSR Activities Affect Brand Attitude and Usage Intention : Focused on the Moderating Effect of Self-construals." Korea Jouranl of Communication Studies 25, no. 5 (November 28, 2017): 103–40. http://dx.doi.org/10.23875/kca.25.5.5.

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