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Books on the topic 'CSR marketing'

Author: Grafiati

Published: 30 June 2021

Last updated: 29 July 2025

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1

Stehr, Christopher, and Franziska Struve, eds. CSR und Marketing. Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-45813-6.

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2

Stehr, Christopher. CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren. Springer Berlin Heidelberg, 2017.

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3

Rommelspacher, Marion. Corporate Social Responsibility aus Konsumentensicht: Entstehung der CSR-Beurteilung und ausgewählte Erfolgswirkungen. Gabler Verlag, 2012.

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4

Sin, Kang-gyun. Uri kangsan p'urŭge p'urŭge 25-yŏn ŭro pon kiŏp ŭi sahoejŏk ch'aegim hwaltong (CSR) 10-kyemyŏng. K'ŏmon Puksŭ, 2008.

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5

Waßmann, Jan. Grundlagen der CSR aus der Perspektive des Marketings. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-04406-0.

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6

McArdle, James. West European car market outlook: Winners and losers in recovery. Pearson Professional, 1994.

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7

Shearin, Guillaume. National ridesharing demonstration program: Employer- and community-based rideshare promotion in Cincinnati, OH. U.S. Urban Mass Transportation Administration, 1986.

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8

Dore, Mary. American car. Films for the Humanities & Sciences, 2004.

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9

Bhogal, Diana. Has the logistics function subsumed the marketing function within British car retailing?. LCP, 2002.

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10

Sorenson, Daniel O. Photoshop CS2 for advertising and marketing: Secrets from an entertainment advertising insider. Peachpit Press, 2006.

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11

Inc, Lang Marketing Resources, ed. The car & light truck aftermarket, 2001: Growth, changes, and trends. Lang Marketing Resources, Inc., 1999.

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12

CRS, Policy Discussion Seminar (19th 1988 Kingston Ont ). Marketing of nonferrous metals: Proceedings of the Nineteenth CRS Policy Discussion Seminar November 21-23, 1988, Kingston, Ontario. Centre for Resource Studies, Queen's University, 1989.

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13

Omar, Ogenyi Ejye. Studies in new car retail marketing and distribution management: Research paper collection 001. School of Retail Studies London College of Printing and Distributive Trades, 1997.

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14

Resources, Inc Lang Marketing. Distribution evolution 2005 in the car and light truck aftermarket. Lang Marketing Resources, 2004.

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15

Resources, Inc Lang Marketing. Distribution evolution 2001: Distribution channel changes in the car and light truck aftermarket. Lang Marketing Resources, Inc., 1998.

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16

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Consumer Protection, and Competitiveness. Salvage vehicle title reform: Hearing before the Subcommittee on Commerce, Consumer Protection, and Competitiveness of the Committee on Energy and Commerce, House of Representatives, One Hundred Third Congress, second session, September 21, 1994. U.S. G.P.O., 1995.

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17

José Miguel de Fonseca Neiva Santos. Sistema de identificação da cor para indivíduos daltónicos: Aplicação aos produtos de vestuário : tese de mestrado design e marketing. Universidade do Minho, Escola de Engineharia, 2008.

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18

Tony, Davis, ed. Project VN, an Australian car for the 1990's: The design, development, manufacture and marketing of the new Holden Commodore and Calais. Marque, 1988.

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19

Stehr, Christopher, and Franziska Struve. CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren. Springer Gabler, 2017.

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20

Ozuem, Wilson, and Silvia Ranfagni, eds. Sustainable Marketing, Branding and CSR in the Digital Economy. MDPI, 2023. http://dx.doi.org/10.3390/books978-3-0365-7097-6.

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21

Impact of Csr and Public Platforms on Corporate Marketing Communication. GRIN Verlag GmbH, 2018.

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22

Sommeregger, Maximilian. Csr 2 0: Online-Spendenplattformen als neues Instrument für Corporate Giving. Diplomica Verlag, 2012.

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23

Sommeregger, Maximilian. Csr 2. 0: Online-Spendenplattformen Als Neues Instrument Für Corporate Giving. Bachelor + Master Publishing, 2012.

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24

Fesher, Katja. Best Place to work: CSR und seine Chancen für das interne Marketing. GRIN Verlag GmbH, 2011.

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25

Bueble, Elena. Corporate Social Responsibility: CSR Communication as an Instrument to Consumer-Relationship Marketing. GRIN Verlag GmbH, 2009.

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26

Analyse der Csr-Massnahmen Bei Puma und Ihre Verwendbarkeit Fur das Marketing. GRIN Verlag GmbH, 2016.

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27

Hossain, Jobair. Effects of Csr on Marketing. a Study on Sports Sponsorship of Grameenphone Bangladesh. GRIN Verlag GmbH, 2015.

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28

Miller, David, Claire Harkins, Matthias Schlögl, and Brendan Montague. Addiction aware? Corporate social responsibility. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780198753261.003.0008.

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This chapter considers whether corporate social responsibility (CSR) across ‘addictive industries’ is a vehicle for corporations to make a positive contribution to the health and welfare of consumers, and in turn, to society, or is a fig leaf used as part of wider corporate strategy. The chapter argues that CSR is used to promote ineffective actions by corporations in responding to the health harms of their products, while simultaneously undermining effective statutory action. Examples of CSR by the tobacco, alcohol, and gambling industries are used to examine these activities within the conte

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29

Secka, Marion. Einfluss Von Kommunikationsmaßnahmen Mit CSR-Bezug Auf Die Einstellung Zur Marke: Entwicklung und Ueberpruefung Eines Konzeptionellen Modells. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2015.

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30

Scheuerle, Doris. Corporate Social Responsibility (Csr) Mit Besonderer Betrachtung des Cause Related Marketing (Crm) Zur Verbindung Moralischer Werte Mit Okonomischem Erfolg. GRIN Verlag GmbH, 2015.

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31

Stefańska, Magdalena, ed. Sustainability and sustainable development. Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2021. http://dx.doi.org/10.18559/978-83-8211-074-6.

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The aim of this book is to present the most important issues related to sustainable development (SD) and corporate social responsibility (CSR). They are discussed from a macro and micro perspective, both in the form of theoretical foundations of these concepts and practical examples of companies operating in Central and Eastern European countries that have implemented these ideas in their daily operations and translated them into corporate and functional strategies. The book consists of four parts. The first one is theoretical in its assumptions and is devoted to explaining the key concepts of

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32

Zarei, Ehsan. Car Dealers Marketing. Lulu Press, Inc., 2014.

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33

Car Mechanic Marketing. Lulu Press, Inc., 2014.

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34

Bello, Richie. Marketing for Car Guys. Independently Published, 2020.

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35

Unk. 1st Aid & Cpr Marketing Guide. Mosby-Year Book, 1997.

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36

Kinder, John M. Marketing Disabled Manhood. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190458997.003.0006.

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This chapter examines the efforts of businesses to market masculinity to disabled American veterans. Beginning with the Civil War—a conflict that left nearly a million ex-servicemen with war wounds permanent injuries—it shows how commercial interests from prosthetics makers to car companies, railroads, meat packers, and cigarette manufacturers have sought to capitalize on disabled veterans’ fears of diminished manhood. Thus, in war’s wake, advertisers have either tended to capitalize on disabled veterans’ fears of diminished manhood or to develop a narrative of disabled men’s successful triump

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37

Stulce, Johnie. Car Sales : How to Be Successful in the Car Business?: Car Sales Marketing Strategies. Independently Published, 2021.

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38

Institutes, Government. 2006 07 CFR 1000-1199 (Agricultural Marketing Service). Government Institutes, 2006.

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39

Institutes, Government. 2006 07 CFR 900-999 (Agricultural Marketing Service). Government Institutes, 2006.

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40

Rowman & Littlefield. 2005 07 CFR 1000-1199 (Agricultural Marketing Service). Government Institutes, 2005.

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41

Staff, Government Institutes, and Federal Register Staff. 2009 07 CFR 1000-1199 (Agricultural Marketing Service). Rowman & Littlefield Publishing Group, Incorporated, 2009.

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42

Echtermeyer, Monika. Elektronisches Tourismus-Marketing: Globale Crs-Netze Und Neue Informationstechnologien. Walter de Gruyter, 1998.

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43

Echtermeyer, Monika. Elektronisches Tourismus-Marketing: Globale CRS-Netze und neue Informationstechnologien. De Gruyter, Inc., 1998.

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44

Echtermeyer, Monika. Elektronisches Tourismus-Marketing: Globale CRS-Netze und Neue Informationstechnologien. de Gruyter GmbH, Walter, 2015.

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45

Grundlagen Der Csr Aus Der Perspektive Des Marketings Historische Entwicklung Und Begriffsklrung. Springer Gabler, 2014.

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46

Waßmann, Jan. Grundlagen der CSR Aus der Perspektive des Marketings: Historische Entwicklung und Begriffsklärung. Springer, 2013.

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47

Marketing strategies in the European car industry: Forging efficient partnerships. FT Automotive, 1996.

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48

WEBB, Smart. Facebook Marketing Guide for Car Sales: Step by Step Tutorial on How to Run Successful Facebook Advertising and Marketing for Car Sales Business. Independently Published, 2022.

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49

Bent, Bryan. Instagram Marketing Guide for Automobile Business and Car Sales: Learn How to Scale up Your Car Selling Business with the Best IG Marketing Strategies. Independently Published, 2021.

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50

Heckelmann, Lukas. Instruments of Procurement Marketing by the Example of a Car Manufacturer. GRIN Verlag GmbH, 2013.

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