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Journal articles on the topic 'CSR marketing'

Author: Grafiati

Published: 30 June 2021

Last updated: 29 July 2025

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1

Baker, Chris. "Diversity, marketing and CSR." BDJ In Practice 34, no. 3 (2021): 28–29. http://dx.doi.org/10.1038/s41404-021-0678-7.

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Yang, Jing, and Kelly Basile. "The impact of corporate social responsibility on brand equity." Marketing Intelligence & Planning 37, no. 1 (2019): 2–17. http://dx.doi.org/10.1108/mip-02-2018-0051.

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Purpose Despite the significant investment in research on corporate social responsibility (CSR), there still exists a lack of clarity in terms of how different types of CSR activities lead to the outcomes a firm desires with their investment in CSR. The purpose of this paper is to provide greater insight on the relationship between types of CSR activities and brand equity (BE). The authors develop and test a conceptual framework, which examines the unique relationship between each CSR dimension and BE, as well as the interaction of product-related CSR activities and employee-related CSR activi

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Altwaijri, Ahmad Saleh. "Corporate social responsibility and its role in the impact of marketing tools on strategic marketing." Journal of Project Management 10, no. 2 (2025): 367–74. https://doi.org/10.5267/j.jpm.2025.1.003.

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This paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities). Gathering data from a sample of managers and employees in service firms using a questionnaire, it was found that both marketing capabilities and innovation orientation are positively related to social media and CRM. However, CSR mediates only the impact of social media on marketing capabilities and the impact of CRM on marketing capabilities. There was no significant mediating role of CSR in the effe

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Liu, Gordon, Meng-Shan Sharon Wu, Wai Wai Ko, Cheng-Hao Steve Chen, and Yantai Chen. "Cause-related marketing." International Marketing Review 37, no. 4 (2019): 713–34. http://dx.doi.org/10.1108/imr-04-2019-0114.

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Purpose Cause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s corporate social responsibility (CSR) activities. Drawing on legitimacy theory, the purpose of this paper is to investigate the impact of CRM-led CSR in international business-to-business (B2B) markets. In particular, the authors examine the relationship between supplier CRM-led philanthropic CSR reputation and foreign customer business engagement in an international B2B setting. The authors also test how the foreign customer’s host-country sustainable development level moderates this relationship

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Moliner, Miguel Angel, Diego Monferrer Tirado, and Marta Estrada-Guillén. "CSR marketing outcomes and branch managers’ perceptions of CSR." International Journal of Bank Marketing 38, no. 1 (2019): 63–85. http://dx.doi.org/10.1108/ijbm-11-2018-0307.

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Purpose The purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes. Design/methodology/approach The paper proposes a causal model establishing that managers’ perceptions of CSR influence the perception of CSR held by the branch’s customers, which in turn directly affects customer satisfaction, customer trust, customer engagement and customer loyalty. The unit of analysis in this quantitative study is the bank branch. Two questionnaires were administered: one to branch managers and another to five cust

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Hildebrand, Diogo, Sankar Sen, and C. B. Bhattacharya. "Corporate social responsibility: a corporate marketing perspective." European Journal of Marketing 45, no. 9/10 (2011): 1353–64. http://dx.doi.org/10.1108/03090561111151790.

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PurposeThe main goal of this paper is to provide an integrative understanding of corporate social responsibility (CSR) from a corporate marketing perspective, highlighting the critical role of CSR in effective corporate marketing strategies.Design/methodology/approachThe paper is conceptual and draws on the social identification, organisational identity and corporate marketing literatures from the European and US schools of thought.FindingsThe paper integrates and builds on extant thinking in corporate marketing and CSR to provide an identity‐based conceptualization of CSR. Based on this, it p

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Kurniawati, Masmira, Sri Hartini, and Lilik Rudianto. "Corporate Social Responsibility: Analisis Variabel Anteseden dan Konsekuensi." Jurnal Manajemen dan Bisnis Indonesia 1, no. 2 (2014): 214–28. http://dx.doi.org/10.31843/jmbi.v1i2.19.

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This study is exploratory in nature and tries to explain buying consumer behavior of environmental friendly product. Specifically, this study focuses on the antecedents and consequences of corporate social responsibility (CSR) strategy and its impact on marketing outcome using qualitative method. Information on identification of consumerâ€™s buying decision process of green marketing products, types of CSR, and marketing outcomes based on customerâ€™s perspectives are gathered through in-depth interview. Nine propositions in relation to the antecedents and consequences of corporate socia

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Kim, Min-Seong, Brijesh Thapa, and Stephen Holland. "Drivers of perceived market and eco-performance in the foodservice industry." International Journal of Contemporary Hospitality Management 30, no. 2 (2018): 720–39. http://dx.doi.org/10.1108/ijchm-07-2016-0361.

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Purpose To foster environmental and sustainable practices, foodservice enterprises should exhibit a high degree of corporate social responsibility (CSR), ecological consciousness and innovation in green initiatives. This study examines the influences of CSR practices (i.e. economic, legal, ethical and philanthropic), environmental marketing activities (i.e. strategic and tactical) and innovation (i.e.technological and organizational) as drivers of market and eco-performance in the foodservice industry. Design/methodology/approach Based on an established framework of CSR, environmental marketin

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Oduro, Stephen, and Leul Girma Haylemariam. "Market orientation, CSR and financial and marketing performance in manufacturing firms in Ghana and Ethiopia." Sustainability Accounting, Management and Policy Journal 10, no. 3 (2019): 398–426. http://dx.doi.org/10.1108/sampj-11-2018-0309.

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Purpose Corporate social responsibility (CSR) often gives a humanistic touch to the marketing activities of firms and even creates the atmosphere that businesses are reliable. Yet, little is known about its interaction effect on the relationship between market orientation (MO) and financial and marketing performance in emerging economies. The present study aims to comparatively examine the interaction effect of CSR on the direct link between MO and financial and marketing performance in manufacturing firms in Ghana and Ethiopia. Design/methodology/approach The interaction effect of CSR is exam

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Maome, Itumeleng, and Robert Walter Dumisani Zondo. "Investigating the nexus of corporate social responsibility and marketing performance in a medium-sized clothing manufacturing enterprise in South Africa." International Journal of Business Ecosystem & Strategy (2687-2293) 6, no. 3 (2024): 23–32. http://dx.doi.org/10.36096/ijbes.v6i3.520.

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Organisations all over the world are increasingly adopting Corporate Social Responsibility (CSR) as a strategic not only for improving their brand image but also making a meaningful contribution to the welfare of society. This trend includes incorporating socially responsible aspects into marketing strategies, resulting in goods and services that benefit the community at large. Small and Medium Enterprises (SMEs) play an important role in this framework, as they contribute significantly to both social and economic growth. Using a quantitative methodology, this study examines the experiences of

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Verhees, Frans, Abele Kuipers, and Matthew Meulenberg. "Marketing potential of corporate social responsibility in supply chains." Journal on Chain and Network Science 8, no. 2 (2008): 143–52. http://dx.doi.org/10.3920/jcns2008.x096.

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This paper provides a method to assess the customer value and marketing possibilities of increasing transparency about the corporate social responsibility (CSR) of supply chains. The willingness of small firms, in this study farmers in food supply chains, to make information available about certain CSR issues is measured and compared with CSR issues about which consumers value more information. This will identify the CSR issues about which it would be appropriate for supply chains to increase their transparency. Moreover, farmers in supply chains are grouped based on the information about CSR

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Hastings, Gerard. "CSR." Social Marketing Quarterly 22, no. 4 (2016): 280–89. http://dx.doi.org/10.1177/1524500416631942.

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Corporate social responsibility (CSR), with its subdisciplines of corporate social marketing (CSM) and cause-related marketing (CRM), has an axiomatically attractive ring. The idea of publicly traded corporations doing good deeds and behaving well seems self-evidently desirable, and any addition to humankind’s pool of social responsibility is surely to be welcomed. So when a multinational offers to provide books for British school children, support indigenous rights in the Americas, or fund child literacy programs in Malawi, the temptation is simply to say “thank you kind sir and more power to

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Sathana, V. "The Mediating Role of Innovation and Corporate Image in the Nexus Between Corporate Social Responsibility and Marketing Performance." Journal of Business Studies 11, no. 1 (2024): 44–66. https://doi.org/10.4038/jbs.v11i1.102.

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This study aims to examine the effects of corporate social responsibility (CSR) on marketing performance, with innovation and corporate image acting as mediators, in the banking sector of Sri Lanka. A quantitative research methodology was employed, and respondents were selected using a convenience sampling method. Data were collected through a survey questionnaire, with bank managers in Sri Lanka serving as the sample unit. Structural equation modeling (SEM) and mediation analysis were conducted to analyze the data. The findings reveal that CSR has a significant positive influence on the marke

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Chen, Xiaoye, Rong Huang, Zhiyong Yang, and Laurette Dube. "CSR types and the moderating role of corporate competence." European Journal of Marketing 52, no. 7/8 (2018): 1358–86. http://dx.doi.org/10.1108/ejm-12-2016-0702.

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PurposeThis paper aims to investigate the impact of different types of corporate social responsibility (CSR; i.e. value-creating CSR, promotional CSR and philanthropic CSR) on consumer responses and the moderating role of corporate competence.Design/methodology/approachThe authors tested the hypotheses by using two empirical studies – a survey and an experimental study. The evidence is generated based on generalized linear model repeated-measures ANOVAs for the survey study and two-way factorial ANOVAs for the experimental study.FindingsThe findings show that in general, consumers respond to v

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Siswati, Endang, Rika Liftiana, and Juliani Pudjowati. "Corporate social responsibility in marketing perspective." International Journal of Business Ecosystem & Strategy (2687-2293) 6, no. 1 (2024): 74–79. http://dx.doi.org/10.36096/ijbes.v6i1.472.

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This research is qualitative research which aims to find out what forms of CSR implementation exist in domestic companies in East Java, the benefits for companies in implementing CSR and how CSR influences marketing. Respondents in this research were domestic companies in East Java. Data collection in the field was carried out using survey methods. After the data was obtained, data triangulation was carried out. Data analysis includes three components, namely data reduction, data presentation, and drawing conclusions. The research results found that the CSR programs implemented by companies on

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Othman, Ayman Ahmed Ezzat, and Mai Gamal Hafez. "A framework integrating corporate social responsibility for marketing architectural design firms in developing countries." Journal of Engineering, Design and Technology 17, no. 6 (2019): 1174–91. http://dx.doi.org/10.1108/jedt-11-2018-0202.

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Purpose This paper aims to develop a framework based on corporate social responsibility (CSR) as a novel approach for marketing architectural design firms (ADFs) in developing countries. Design/methodology/approach To achieve this aim, a research strategy consists of literature review and survey questionnaire is designed to accomplish four objectives: first, to examine the concepts of marketing and CSR in construction; second, to investigate the perception and application of CSR as a marketing tool for ADFs in developing countries; third, to develop a framework based on CSR as an approach for

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Singh, Sanjeev Kumar, and Rinku Sanjeev. "Antecedents of Green Marketing Initiatives." International Journal of Social Ecology and Sustainable Development 13, no. 1 (2022): 1–15. http://dx.doi.org/10.4018/ijsesd.287117.

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This paper examines the drivers that influence the green marketing awareness and addresses the role of corporate social responsibility (CSR) as a mediator. Data was collected from 250 respondents by self-administered questionnaire through convenience sampling. The results indicate that competitive advantage, environmental sustainability, green purchase intention are significant influencers for green marketing awareness. CSR enjoys a positive and significant mediating effect on the relationship between the independent variables and green marketing. CSR mediates the relationship between environm

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Schröder, Philipp. "Corporate social responsibility (CSR) website disclosures: empirical evidence from the German banking industry." International Journal of Bank Marketing 39, no. 5 (2021): 768–88. http://dx.doi.org/10.1108/ijbm-06-2020-0321.

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PurposeContent analysis was used to examine the CSR disclosures of 78 bank websites based on four categories: environment and energy, human resources, customers and products and community involvement. Furthermore, sample units were grouped according to their characteristics, and nonparametric tests were employed to determine significant differences between these groups.Design/methodology/approachThis study (1) examines the extent of corporate social responsibility (CSR) disclosure on bank websites and (2) analyzes the relationship between online CSR disclosure and bank characteristics (i.e. si

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Deigh, Linda, and Jillian Dawes Farquhar. "Developing corporate social responsibility in financial services." International Journal of Bank Marketing 39, no. 3 (2021): 478–96. http://dx.doi.org/10.1108/ijbm-07-2020-0410.

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PurposeThe purpose of this study is to contribute to the theory and practice of financial services marketing in sub-Saharan Africa (sSA) by investigating how financial service providers are developing corporate social responsibility (CSR) practices, in particular, seeking to uncover the involvement of stakeholders.Design/methodology/approachFollowing an interpretivist approach, the study uncovers fresh and context-rich insights through an analysis of a multiple case study consisting of retail banks in Ghana. Data consist of semi-structured interviews with senior managers and analysis of docume

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Deshmukh, Pooja, and Harshal Tare. "Green marketing and corporate social responsibility: A review of business practices." Multidisciplinary Reviews 7, no. 3 (2023): 2024059. http://dx.doi.org/10.31893/multirev.2024059.

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Corporate social responsibility (CSR) and green marketing are crucial for promoting ethical and sustainable company practices. This review article offers a thorough examination of the relationship between green marketing and CSR, examining the historical progression, theoretical foundations, and tactical ramifications of green marketing for various businesses. It emphasizes the difficulties of "greenwashing," the significance of transparency, and the necessity of striking a balance between business objectives and sustainability aims. The study clarifies how government regulations and incentive

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Chakraborty, Anirban, and Ankur Jha. "Corporate social responsibility in marketing: a review of the state-of-the-art literature." Journal of Social Marketing 9, no. 4 (2019): 418–46. http://dx.doi.org/10.1108/jsocm-01-2019-0005.

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Purpose The purpose of the study is to understand the evolution of the state-of-the-art of corporate social responsibility (CSR) research in the domain of marketing. Design/methodology/approach The top-ranked journals in the domain of marketing have been chosen for the purpose of this study, and the papers related to CSR concept published in those journals between 1930 and 2018 have been reviewed. A lucid framework has been used to structure the reviewing process. Findings The study finds that the CSR concept in marketing context has become more complex, its dimensions have evolved and increas

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Yuwono, Antania Shinta, and Kurniawati ,. "KEGIATAN CSR PERUSAHAAN: PERSEPSI NASABAH BANK BCA DAN BANK MANDIRI." Media Riset Akuntansi, Auditing dan Informasi 13, no. 2 (2017): 1. http://dx.doi.org/10.25105/mraai.v13i2.1740.

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<p>The background of this research was to determine the attitude of customers in<br />Indonesia on different platforms CSR and CSR initiatives, their responses in<br />order to obtain information about the perception of the company’s CSR activities.<br />This study aims to analyze the perception of consumers towards CSR platform,<br />CSR initiatives and CSR based on strategy marketing. This study used each of<br />the 80 respondents to obtain information about their perceptions of CSR<br />activities of the company. The calculation of the study using

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Liu, Xiaoping, and Hong He. "How do CSR disclosures facilitate knowledge-sharing behaviors?" Marketing Intelligence & Planning 40, no. 3 (2022): 328–43. http://dx.doi.org/10.1108/mip-10-2021-0368.

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PurposeDrawing on the stakeholder theory and stimulus-organism-response (S-O-R) model, this study examines the relationship between corporate social responsibility (CSR) disclosures and users' knowledge-sharing behaviors on social media (SM). Two underlying mechanisms are used to explain the relationship between CSR disclosures and knowledge sharing, namely, CSR identification and content richness.Design/methodology/approachAn empirical analysis based on a negative binomial regression model is conducted using CSR data disclosed on corporate official Microblog in the past year on 30 companies w

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Lin, Yi-Ting, Nien-Chi Liu, and Ji-Wei Lin. "Firms’ adoption of CSR initiatives and employees’ organizational commitment: Organizational CSR climate and employees’ CSR-induced attributions as mediators." Journal of Business Research 140 (February 2022): 626–37. http://dx.doi.org/10.1016/j.jbusres.2021.11.028.

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Sergius Koku, Paul, and Selen Savas. "On corporate social responsibility and Islamic marketing." Journal of Islamic Marketing 5, no. 1 (2014): 33–48. http://dx.doi.org/10.1108/jima-04-2013-0028.

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Purpose – The purpose of this study is to examine the concept of corporate social responsibility (CSR) and explore its connection to Islamic marketing with the view of providing the basis for an integrated framework of the two which corporations could use to market worldwide and not only to Islamic consumers. Furthermore, the study explores the connection between CSR and Islamic marketing using the tenets of the Qur'an. Design/methodology/approach – The study critically reviews the literature on CSR and links it to the Qur'anic teachings. Findings – The study concludes that Islamic marketing w

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S., Sreejesh, Juhi Gahlot Sarkar, and Abhigyan Sarkar. "CSR through social media: examining the intervening factors." Marketing Intelligence & Planning 38, no. 1 (2019): 103–20. http://dx.doi.org/10.1108/mip-12-2018-0569.

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Purpose The purpose of this paper is to examine the casual role of consumers’ perceptions of brands’ corporate social responsibility (CSR) motives (self-serving vs society-serving) in influencing consumer–brand relationships. Further, the authors explore the roles of brand initiated CSR activities (e.g. CSR co-creation), social media characteristics (e.g. media richness) and consumer’s community identification in shaping the effect of perceived CSR motive on consumer–brand relationship. Design/methodology/approach A 2 (CSR motives: self-oriented vs society-oriented) × 2 (CSR co-creation: yes v

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Tingchi Liu, Matthew, Ipkin Anthony Wong, Guicheng Shi, Rongwei Chu, and James L. Brock. "The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference." Journal of Services Marketing 28, no. 3 (2014): 181–94. http://dx.doi.org/10.1108/jsm-09-2012-0171.

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Purpose – This paper aims to investigate how corporate social responsibility (CSR) performance (i.e. to the environment, society and stakeholders) and perceived brand quality influence brand preference. The mediating effect of perceived brand quality on the relationship between CSR performance and brand preference is also studied. Design/methodology/approach – In 2011, 243 valid responses to questionnaire surveys were collected from a convenience sample in China. Regression analyses were used to test the hypotheses. Findings – Customers’ brand preference can be enhanced by CSR performance. Per

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Hetze, Katharina, and Herbert Winistörfer. "CSR communication on corporate websites compared across continents." International Journal of Bank Marketing 34, no. 4 (2016): 501–28. http://dx.doi.org/10.1108/ijbm-02-2015-0022.

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Purpose – The purpose of this paper is to evaluate how the 106 largest banks in the world use their corporate websites for corporate social responsibility (CSR) communication, identifying CSR communication patterns by continent. Design/methodology/approach – An analysis of the location of CSR information on the banks’ corporate websites, a longitudinal analysis of the publication of CSR reports by the banks from 2000 to 2012, and a content analysis of the most current CSR reports in the recent period of study were undertaken. Findings – Three-quarters of the banks communicate on CSR issues on

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Pérez, Andrea, and Ignacio Rodríguez del Bosque. "Customer CSR expectations in the banking industry." International Journal of Bank Marketing 32, no. 3 (2014): 223–44. http://dx.doi.org/10.1108/ijbm-09-2013-0095.

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Purpose – The purpose of this paper is to examine customer corporate social responsibility (CSR) expectations in the crisis context of the Spanish banking industry. The paper also takes into consideration the role that corporate governance structure plays in customer CSR expectations. Design/methodology/approach – Analysing 648 customers of savings banks and 476 customers of commercial banks, several univariate statistics and two cluster analyses are implemented. Findings – The authors identify significantly consistent patterns in the CSR expectations of savings banks and commercial banks cust

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Mariño-Romero, José Manuel, José Manuel Hernández-Mogollón, Ana María Campón-Cerro, and José Antonio Folgado-Fernández. "Corporate Social Responsibility in Hotels: A Proposal of a Measurement of its Performance through Marketing Variables." Sustainability 12, no. 7 (2020): 2961. http://dx.doi.org/10.3390/su12072961.

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The research into Corporate Social Responsibility (CSR) has been prolific in the last years, although few studies have focused their attention on studying its relationship with economic performance within the hotel industry, even less incorporating marketing variables as a result. This work aims to determine the relationship between the implementation of CSR policies and their influence on the Revenue Per Available Room (RevPAR) in Spanish hotels, through marketing variables. A quantitative methodology was conducted using an online survey, gathering a sample of 230 hotel managers from Spain. T

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Pérez, Andrea, and Ignacio Rodríguez del Bosque. "How customer novelty seeking influences customer CSR perceptions." Marketing Intelligence & Planning 33, no. 4 (2015): 486–507. http://dx.doi.org/10.1108/mip-07-2014-0140.

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Purpose – The purpose of this paper is to first, propose a causal model to understand the process of corporate social responsibility (CSR) perception formation among customers; and second, identify differences among innovative and conservative customers in that process. Design/methodology/approach – A structural equation model is tested in a sample of 1,124 banking services customers in Spain. Also, a multisampling analysis is implemented in order to determine how novelty seeking moderates the process of CSR perception formation among customers. Findings – Results confirm that customer CSR per

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Kucharov, Abrorjon S., Anastasia A. Sozinova, Elena G. Popkova, Natalia M. Fomenko, Galina V. Vorontsova, and Victoria N. Ostrovskaya. "Integration of CSR into the Marketing Mix for the Sustainable Development of Companies: A View from the Position of Financial Risk Management." Risks 12, no. 8 (2024): 121. http://dx.doi.org/10.3390/risks12080121.

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This paper is devoted to establishing the consequences of integrating CSR into the marketing mix for financial risks in modern companies. Based on the international statistics for 2023, we compiled a regression model of the dependence of financial risks on the integration of CSR into their marketing mix. Based on that, we developed a new system approach to managing companies’ sustainable development. Its features are marketing management of the sustainable development of companies, systemic management of social and financial risks to companies, and implementation of risk management through int

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M. S. Carvalho, João, Sónia Nogueira, and Nayra Martins. "Inclusivity and corporate social responsibility in marketing." Innovative Marketing 19, no. 1 (2023): 1–12. http://dx.doi.org/10.21511/im.19(1).2023.01.

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Inclusivity and corporate social responsibility (CSR) in a community where ethnic diversity and conflict are very low compared to other countries still need to be researched more. This study aims to analyze university students’ awareness of inclusivity and CSR in marketing teaching using a pretest-posttest control group design. Both experimental (n = 138) and control (n = 140) groups are homogeneous regarding nationality, ethnicity, and age. The experimental group was subject to specific training on inclusive products, marketing communication, and CSR, which allowed testing of their perception

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Melvin, Jay M. Canoy1 2. Emma V. Sagarino3. "THE INFLUENCE OF GREEN MARKETING MIX AND CORPORATE SOCIAL RESPONSIBILITY INITIATIVES ON BRAND EQUITY AMONG HOMEGROWN COFFEE SHOPS IN DAVAO CITY." ISRG Journal of Economics, Business & Management (ISRGJEBM) III, no. III (2025): 53–60. https://doi.org/10.5281/zenodo.15469704.

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<em>This study explored the influence of green marketing mix and corporate social responsibility (CSR) initiatives on brand equity among homegrown coffee shops in Davao City. The main objective of the study was to determine the significant relationship and influence of green marketing mix and CSR initiatives on the brand equity of these businesses. A descriptive correlational research design was employed. The primary research instrument used was a standardized survey questionnaire. The respondents of the study were 200 consumers of homegrown coffee shops in Davao City. Purposive-quota sampling

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Shah, Syed Shujaat Ali, and Zia Khan. "Corporate social responsibility: a pathway to sustainable competitive advantage?" International Journal of Bank Marketing 38, no. 1 (2019): 159–74. http://dx.doi.org/10.1108/ijbm-01-2019-0037.

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Purpose The purpose of this paper is to investigate the impact of customers’ perceptions of corporate social responsibility (CSR) on affective and continuance commitment. It analyses the moderation effect of relationship age on the CSR-commitment relationships in the banking industry of an emerging economy. Design/methodology/approach Partial least squares based structural equation modeling was used to test the proposed hypotheses in a sample of 360 respondents collected from the retail banking sector of Pakistan. Findings Customers’ CSR perceptions directly and positively influence affective

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Pérez, Andrea, and Ignacio Rodríguez del Bosque. "Personal traits and customer responses to CSR perceptions in the banking sector." International Journal of Bank Marketing 35, no. 1 (2017): 128–46. http://dx.doi.org/10.1108/ijbm-02-2016-0023.

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Purpose The purpose of this paper is to explore the moderating role of six personal traits in a causal model to study how customers’ perceptions of corporate social responsibility (CSR) influence their affective and behavioural responses to companies. Design/methodology/approach A structural equation model is tested in a sample of 1,124 banking service customers in Spain. Based on this model, a multisampling analysis is implemented to determine how gender, age, educational level, CSR support, collectivism and novelty seeking moderate customer responses to CSR perceptions. Findings The findings

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Amoako, George Kofi, Joshua Kofi Doe, and Robert Kwame Dzogbenuku. "Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing." Society and Business Review 16, no. 3 (2021): 398–419. http://dx.doi.org/10.1108/sbr-05-2020-0076.

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Purpose This study aims to establish the link between business ethics and brand loyalty and to investigate the mediating role of corporate social responsibility (CSR) and United Nations Sustainable Development Goals (SDGs) such as green marketing. Design/methodology/approach Using the purposive sampling technique, data were obtained from 622 middle-income city dwellers who shop at leading retail malls. Data were analyzed with partial least square–structural equation model. Findings The study found a positive and significant relationship between business ethics, CSR, green marketing and busines

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Chomvilailuk, Rojanasak, and Ken Butcher. "The impact of strategic CSR marketing communications on customer engagement." Marketing Intelligence & Planning 36, no. 7 (2018): 764–77. http://dx.doi.org/10.1108/mip-10-2017-0248.

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Purpose The purpose of this paper is to determine the effectiveness of strategic corporate social responsibility (CSR) initiatives that seek to enhance customer engagement, through different forms of positive word of mouth. Design/methodology/approach A total of 258 responses were collected from customers of mobile telephone service providers, and analysed using t-tests, ANOVA and structural equation modelling. The survey embedded a realistic press release, purporting to originate from the respondent’s service provider, communicating CSR information. Findings Mobile telephone users are largely

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Wijanarko, Khansa Fara, and Kurniawati. "KONSEKUENSI BUSINESS ETHICS." Jurnal Ekonomi Trisakti 3, no. 1 (2023): 475–90. http://dx.doi.org/10.25105/jet.v3i1.15571.

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Merebaknya isu pemanasan global dan kerusakan lingkungan berdampak pada meningkatnya kesadaran masyarakat terhadap pentingnya menjaga lingkungan, hal tersebut menjadi peluang yang dapat dimanfaatkan oleh perusahaan sebagai upaya meningkatkan loyalitas konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh business ethics, CSR, dan green marketing yang dilakukan perusahaan kosmetik ramah lingkungan terhadap brand loyalty. Kuesioner disebarkan kepada 141 responden, pengambilan sampel pada penelitian ini menggunakan non-probability sampling dengan teknik purposive sampling. Metode analisi

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Jose, Saju, Nilesh Khare, and F. Robert Buchanan. "Serving the poor: captive market CSR and repurchase intention." International Journal of Bank Marketing 33, no. 3 (2015): 316–29. http://dx.doi.org/10.1108/ijbm-07-2014-0102.

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Purpose – The purpose of this paper is to examine whether corporate social responsibility (CSR) activities of the firm affect poor captive consumers’ repurchase intentions, and whether or not CSR activities may moderate established relationships that drive repurchase intentions. Design/methodology/approach – A survey was administered to 201 poor microfinance borrowers at the bottom of the pyramid in India in a cross-sectional field study format. Multivariate regression is used to examine relationships between CSR and repurchase intention. Findings – All else being the same, CSR activities aime

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Bhattacharya, Abhi, Valerie Good, and Hanieh Sardashti. "Doing good when times are bad: the impact of CSR on brands during recessions." European Journal of Marketing 54, no. 9 (2020): 2049–77. http://dx.doi.org/10.1108/ejm-01-2019-0088.

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Purpose This paper aims to determine what the brand performance consequences of corporate social responsibility (CSR) activities would be during times of recession for well-known brands. Design/methodology/approach Based on signaling theory, this paper investigates if CSR activities serve to signal higher brand value for consumers via perceptions of better quality and greater differentiation, specifically during recessions. This study incorporates a representative longitudinal sample of known US firms for the analyses, which is accomplished through generalized method of moments estimations. Fi

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La, Suna, and Beomjoon Choi. "Perceived justice and CSR after service recovery." Journal of Services Marketing 33, no. 2 (2019): 206–19. http://dx.doi.org/10.1108/jsm-10-2017-0342.

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PurposeThe purpose of this paper is to examine the relationships between perceived justice and perceived corporate social responsibility (CSR) and the impact of perceived justice and CSR perceptions on customers’ behavioral responses, such as satisfaction and repatronage intention after service recovery. The authors also investigate the moderating role of service failure severity in the relationship between perceived justice and perceived CSR.Design/methodology/approachThe data were collected using individually completed questionnaires. The proposed model was tested using structural equation m

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Naveed Rafaqat Ahmad. "Corporate Social Responsibility in the Digital Age: Navigating Ethical Marketing and Consumer Expectations." Research Journal of Psychology 3, no. 1 (2025): 287–97. https://doi.org/10.59075/rjs.v3i1.66.

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This study aims to examine the role of Corporate Social Responsibility (CSR) in the digital age, focusing on how ethical marketing practices and consumer expectations shape CSR strategies in modern businesses. The research explores the evolving landscape of CSR in response to digital advancements and how companies navigate the balance between social responsibility and consumer demands. The qualitative method is employed to collect the data through interviews, surveys, and case studies from various industries including textile, food and tech. The findings reveal that businesses integrating ethi

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Tariq, Emad, Muhammad Alshurideh, Iman Akour, Sulieman Al-Hawary, and Barween Al Kurdi. "The role of digital marketing, CSR policy and green marketing in brand development." International Journal of Data and Network Science 6, no. 3 (2022): 995–1004. http://dx.doi.org/10.5267/j.ijdns.2022.1.012.

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Corporate Social Responsibility (CSR) policy, digital marketing and green marketing are considered as some of the most emerging topics. However, the major problem is associated with the lack of CSR policies, development and adaptation of green marketing in the companies operating in manufacturing companies in the UK. In this manner, this study aimed to determine the role of digital marketing, CSR policies and green marketing in brand development. Concerning this, the case of UK’s manufacturing companies was considered which can help the manufacturing companies operating in the UK to make the d

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Khan, Tauseef Iqbal, Syed Ali Raza, and Mahesh Devji. "Reckitt Benckiser’s CSR program – capitalizing the rural market." Emerald Emerging Markets Case Studies 11, no. 1 (2021): 1–13. http://dx.doi.org/10.1108/eemcs-03-2020-0077.

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Learning outcomes The learning objectives of this case study are listed below: • What is corporate social responsibility (CSR)? • The role of CSR in creating opportunities to growth. • Distinguish the ways in which social marketing evolved differently in urban and rural areas. • Obstacles in CSR • CSR beyond the competition. Case overview/synopsis The case of CSR by Reckitt Benckiser (RB) follows the marketing practices through purpose-led marketing through CSR. RB Pakistan Limited is a fast-moving consumer goods provider in Pakistan following a vision of the world where people are healthier a

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Streimikiene, Dalia, and Rizwan Raheem Ahmed. "The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models." Oeconomia Copernicana 12, no. 1 (2021): 125–57. http://dx.doi.org/10.24136/oc.2021.006.

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Research background: This paper integrates the marketing and corporate social responsibility concepts by investigating how the previous studies de-bated CSR as a business strategy. This discussion extended from academics to business practices. Hence, this study investigated the concept of CSR as a business strategy in a multifactorial fashion in the marketing field. Purpose of the article: This study evaluates the modified model of CSR initiatives as business and marketing strategy and their impact on customers' buying behavior. For this purpose, we have taken dimensions of Carroll's pyr

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Kim, Yura, Taeyeon Kim, and Hye-Jeong Nam. "Marketing Investments and Corporate Social Responsibility." Sustainability 13, no. 9 (2021): 4849. http://dx.doi.org/10.3390/su13094849.

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Although the short-term effects of marketing efforts that promote immediate consumer responses have been extensively investigated, the long-term impacts of marketing activities have received little attention. Marketing effects can be carried over time as consumers experience an emotional attachment to products and build trust and affection. In addition, a firm’s advertising spending not only improves customer awareness of the firm’s products and services but also serves to promote other company information, such as the firm’s corporate social responsibility (CSR), a long-term strategic commitm

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Hussain, Zahid. "EXAMINING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL PERFORMANCE AND COMPETITIVE ADVANTAGE." NUST Business Review 5, no. 1 (2023): 1–18. http://dx.doi.org/10.37435/nbr23053002.

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Purpose: The objective of this study is to investigate the effects of green marketing strategies and corporate social responsibility (CSR) practices on organizational performance and competitive advantage. The study aims to advance understanding of CSR principles and green marketing strategies and to provide practical guidance to companies wishing to increase their commitment to sustainability while maintaining a profitable position in the Pakistan market. Design/Methodology: The study adopted a positivist ideology as well as a deductive technique. A combination of snowball and accessible samp

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Quezado, Tarcia Camily Cavalcante, William Quezado Figueiredo Cavalcante, Nuno Fortes, and Ricardo Filipe Ramos. "Corporate Social Responsibility and Marketing: A Bibliometric and Visualization Analysis of the Literature between the Years 1994 and 2020." Sustainability 14, no. 3 (2022): 1694. http://dx.doi.org/10.3390/su14031694.

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Several studies explored the effect of Corporate Social Responsibility (CSR) on marketing. However, bibliometric research that organizes this production is scarce. Thus, this study aims to provide a bibliometric view of marketing-related CSR research, identifying this field’s state-of-the-art literature. Two thousand and forty-two articles were collected through the Web of Science (WoS) platform. Data were analyzed using VOSviewer software to map the data graphically. The results show that: (a) the literature on CSR in the marketing area is growing; (b) five articles alone accounted for 9940 c

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Pérez, Andrea, and Ignacio Rodríguez del Bosque. "Corporate social responsibility and customer loyalty: exploring the role of identification, satisfaction and type of company." Journal of Services Marketing 29, no. 1 (2015): 15–25. http://dx.doi.org/10.1108/jsm-10-2013-0272.

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Purpose – The aim of the authors of this paper is to propose a cognitive – affective – conative sequential model to study how three dimensions of corporate social responsibility (CSR) image (society, customers and employees) impact customer affective (identification and satisfaction) and behavioural (recommendation and repurchase) responses in the banking industry. The authors also test how the type of company (savings banks vs commercial banks) moderates customer responses to these three dimensions of CSR image. Design/methodology/approach – A multi-group structural equation model is tested u

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