Relevant bibliographies by topics / Cult of brand

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Cult of brand'

Author: Grafiati
Published: 5 June 2025
Last updated: 24 June 2025

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Journal articles on the topic "Cult of brand"

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Prokopovych, L., P. Prokopovych, and D. Gratii. "THE CULT OF TECHNOLOGY AS A SOCIO-CULTURAL PHENOMENON." Scientific heritage, no. 93 (July 22, 2022): 18–21. https://doi.org/10.5281/zenodo.6882261.

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The aim of the study is to identify the signs of the cult in people's attitudes to technology (including digital) and analyze the factors that contribute to the formation of the cult of technology as a phenomenon of modern mass culture. Analysis of the results of the study showed that the manifestations of the phenomenon of the cult of technology in mass culture should be considered in combination with another phenomenon − the cult of the brand. After all, both of these cults are part of the cult of consumption. The sacralization of digital technology is indicated by the presence of basic elements characteristic of any religious system: from the ideology usually proclaimed by the "spiritual leader" − the founder of the technology brand, to ritual actions, sometimes even sacrificing their own body (sale of a kidney for the purchase of an iPhone, implantation of electronic chips, etc.). All these features of the cult, although they do not turn the cult of technology into a full-fledged religion, but indicate a high degree of readiness of people to join this cult, being exposed to other technologies − social. As a result, a socio-cultural phenomenon is formed, which combines the real achievements of science and technology with the mythologizing and sacralization of their perception by the minds of the mass consumer.
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Marsya Safira Sutrisno, Fatma Yufita Melisiana Angkasapuri, Vini Marianie Vici, and Willy Gunadi. "The Influence of Brand Image, Social Environment and Cult Brand on Behavioral Intention of Smartphone Users." Jurnal Manajemen 14, no. 3 (2023): 441–54. http://dx.doi.org/10.32832/jm-uika.v14i3.14362.

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Entering the current digital and globalization era, people socialize using communication technology in all their activities. This makes the technology and communication industry develop very rapidly, one of which is the smartphone. This study aims to determine the effect of brand image on behavioural intention, the influence of social environment on behavioural intention, and the influence of brand cult on behavioural intention. This research was conducted by distributing questionnaires online to research samples domiciled in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) and have used the same smartphone for three years. A total of 233 respondents were collected using a purposive sampling technique. This study was analyzed using the PLS-SEM method. The results of this study indicate that brand image and brand cult have a positive and significant effect on behavioural intention. In contrast, the social environment has a positive but insignificant effect on behavioural intention. This shows that brand image and culture have a big impact on the smartphone industry and are determining factors that attract consumers to repurchase smartphone products. Based on the research results, the company is expected to be able to express its activities through marketing that consumers can realize and can also build a product that can meet the needs and desires of consumers. Companies must also have a differentiator from other brands outside of product, delivery, messaging, or marketing strategies.
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Oe, Hiroko. "A DISCUSSION OF STREETWEAR FASHION AS A CULT: A QUALITATIVE APPROACH." International Journal of Business Management and Economic Review 05, no. 06 (2022): 09–28. http://dx.doi.org/10.35409/ijbmer.2022.3438.

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Clothing continues to be a symbolic consumer product with layers of meaning. Fashion has taken on social, cultural, and religious meanings. This study focuses on the new wave of streetwear as seen by millennials and uses fashion brands as cults and Goffman's theory of the internal and external self as a basis for analysis, with the aim of furthering the critical discussion of fashion. Qualitative methods were used in the analysis. First, key themes were identified from information posted on Twitter about streetwear, and based on this information, interviews with 18 participants were conducted, and thematic analysis was applied to the text data to visualize the connotations and values of street fashion in the consumer's consciousness. Text mining software, KH Coder, was used for the analysis. The results revealed that streetwear shoppers perceive streetwear as a tool to strengthen ties between shoppers of the same brand and as a cult value that encourages commitment to a particular brand. Streetwear shoppers, on the other hand, perceive the impact of wearing a particular brand of streetwear fashion as a communication tool that demonstrates their internal beliefs and ideas. And this study found that in the consciousness of street fashion-wearing millennials, they understand the concept proposed by Goffman's theory of dramaturgy, the consciousness of "getting on stage and performing," as a metaphor for wearing street fashion. To the theme of "fashion cults," which has already been established as one of the debates in fashion research, we propose an agenda for discussion that further extends Goffman's dramaturgy, provided by sociology, to shed light on the perspectives and behaviours of contemporary consumers, which will be useful for future discussions in the field of research.
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Lee, Lucy, and Sung-Kyun Cho. "The Effect of Swimwear Brand Personality of Swimmers in Life Sports on Brand Love, Brand Cult, and Brand Evangelism." Journal of Coaching Development 24, no. 4 (2022): 138–49. http://dx.doi.org/10.47684/jcd.2022.09.24.4.138.

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Agnihotri, Arpita. "Turnaround of Harley Davidson – cult brand or strategic fit approach?" Journal of Strategic Marketing 21, no. 3 (2013): 292–301. http://dx.doi.org/10.1080/0965254x.2013.768689.

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ZHOU, WEINAN, and Sung-Kyun Cho. "Relationships among Brand Equity, Brand Trust, and Brand Cult of Chinese Taekwondo Association: Moderating Effect of Organizational Service Orientation." Journal of Sport and Leisure Studies 91 (January 31, 2023): 21–36. http://dx.doi.org/10.51979/kssls.2023.01.91.21.

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Hughes, Brian. "The Everything Cult: Multiphrenic Faith and the QAnon Movement." Journal of Religion, Media and Digital Culture 11, no. 1 (2022): 12–32. http://dx.doi.org/10.1163/21659214-bja10074.

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Abstract This article undertakes an analysis of QAnon marketing and metaphysics through a holistic lens of mediatization theory and medium theory. It proposes a means of understanding the movement as an example of mediatization in the sense of a social environment in which behavior comes to resemble the logic of the media, and mediatization in the sense of an institution—that is, the Q movement as a media entity operating as a social agent in the world at large. It will be argued that the specific character of these mediatizations comes about partly—and perhaps largely—as a consequence of the technical affordances of key digital platforms through which QAnon conspiracy culture spreads. The marketing of the QAnon faith-brand is both strategic and decentralized. It comes about as both the result of conscious planning by key figures within the movement and the emergent consequence of countless would-be marketers’ efforts (both true believers and cynics). The speed, anonymity, and ephemerality of the 8chan and 8kun imageboards favor the cryptic, rapid-fire messages which characterized Q’s writing. The collective anonymity and anonymous collectivity fostered by the design and engineering of online messageboards like 8chan and 8kun (Zeng & Schäfer, 2021) likewise fostered a social environment of mass anonymous exegesis. Simultaneously, the entrepreneurial design and engineering (and ideology) of social media platforms intersect with this anonymous collectivity to produce a class of “Q-fluencers,” individuals who market the QAnon conspiracy theory, its politics and metaphysics, as a lifestyle brand—and who market themselves as Q-based brand-personalities. Through this analysis, this article aims to shed light on the socio-technical conditions out of which Q arose and to critique the assumptions of digital ideology which produce technologies and use-behaviors amenable to extremist swindles such as QAnon.
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Wu, Yi-Chia, and Michael S. Minor. "The Brand Relationship of Cult-Like Following: Developing Scales of Measurement in Apple and Catholic Devotees." EMAJ: Emerging Markets Journal 9, no. 2 (2020): 27–36. http://dx.doi.org/10.5195/emaj.2019.185.

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The purpose of this research aims to fill in the gap in the religion-brand relationship, and explores what constitutes a cult-like allegiance to a brand, by examining subjects’ relationship to the Apple brand, comparing survey response by subjects who were “devotees” versus “indifferents” to Catholicism and to Apple. This paper uses Ninian Smart’s (1989) “Seven Dimensions of Religion” as a theoretical framework to develop scales of measurement among Apple and Catholic devotees. The contribution of this research is the development of Catholic and Apple scales. The Catholic scale extracted three factors and the Apple scale generated four factors in CFA.
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Kulkarni, Medha, Leena B. Dam, and Bharat Pawar. "NaMo: transformation from flagship to parent brand." Emerald Emerging Markets Case Studies 13, no. 2 (2023): 1–31. http://dx.doi.org/10.1108/eemcs-11-2022-0419.

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Learning outcomes After working through the case, the students should be able to understand Indian political economy and the brand building process of NaMo; identify the media mix strategies used to build the brand NaMo in India; evaluate possible future growth strategies for brand NaMo; and compare and contrast brand NaMo with business brands. Case overview/synopsis Narendra Modi popularly called as NaMo was the current Prime Minister of India. He belonged to Bhartiya Janata Party (BJP) which won India’s general elections in two consecutive terms 2014 and 2019. NaMo was recognised worldwide for his prudence in leading the country to greater heights of achievement. NaMo started his political journey as the worker of BJP at a tender age. His rise in political career was akin to flagship brand overtaking the parent brand. All the steps taken in the past to position himself as a cult brand, will it fortify to NaMo’s victory in 2024 general elections? Business firms may follow NaMo’s strategies. What can the business brands emulate from NaMo to market and position themselves? Can political success be transpired to business success? Complexity academic level This case is designed for use in a graduate-/postgraduate-level marketing course in segments on brand management, brand expansion and the marketing strategies of a market leader. The case can also be used in a brand management course to discuss brand management models (e.g. Keller’s brand resonance pyramid and brand value chain). This case has particular application for classes that focus on brand equity, STP for any brand (segmentation, targeting and positioning) and brand value chain. The case looks in detail at the Indian political market and brand building process of NaMo and examines competitive moves since its inception. This case can be used in brand management, media management courses. The dilemma can be explained as part of a marketing course for postgraduate and executive programmes. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing.
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Ahmed, Qazi Mohammed, and Iftikhar Hussain. "Examining Brand Loyalty & Brand Consciousness through the lens of Social Media Marketing." Asia Proceedings of Social Sciences 2, no. 3 (2018): 86–91. http://dx.doi.org/10.31580/apss.v2i3.278.

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The study explores how social media marketing activities build brand loyalty and how this relationship is mediated through brand consciousness. The empirical investigation involves a self-administered and a structured questionnaire, distributed through a convenience sample of 320 under-graduate and graduate students. Data analysis was conducted through SPSS 23.0 for demographic comparisons and SmartPLS 3 for evaluating the measurement and structural model of the study. The findings show that social media marketing has a significant positive influence on brand loyalty but this relationship is partially mediated by brand consciousness. In the same manner, social media marketing exerts a significant positive impact on brand consciousness and resultantly, brand consciousness also exerts a significant positive impact on brand loyalty. The results provide valuable insights for marketers in integrating social media as a driving tool for developing brand engagement strategies that not only provide awareness about products/services but also generate a cult following for them.
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Dissertations / Theses on the topic "Cult of brand"

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Han, Lu. "The Cult of Fashion Brands in China and the Application of Microblogging." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/26171.

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In China, an increasing number of individuals and companies are adopting microblogging, a popular form of social media, in order to connect and interact with other people, and recent online events indicate the power of microblogging in Chinese society. Holding the belief that microblogging brings out the interactive nature of new media as well as the audiences, many companies are exploring microblogging in order to better communicate with their audiences. However, very little is known about how those brands use microblogging to promote themselves and what the audiences’ preferences are on this platform. Employing uses and gratifications and feminism theories, this study examined how fashion brands use Weibo.com, one of the main microblogging platforms in China, to promote themselves and what the Chinese women, the main audience of both Weibo.com and fashion brands, ask for from fashion brands’ tweets. The quantitative content analysis of the tweets of three major fashion brands, namely Burberry, Louis Vuitton, and Bvlgari, shows the general pattern of how microblogging are being deployed. A further investigation was conducted through ethnographic content analysis in order to examine the implicit values conveyed by fashion brand’s tweets and the audiences’ preferences towards these values. Results from the analyses revealed that the prevailing topics covered in the fashion brands’ tweets included their products, related celebrities, and the brands’ events or projects, and fashion brands usually combined several topics in one tweet in order to provide more information to the audiences. Taken a deeper look at the latent message of the tweets, fashion appears to play a positive role in emancipating contemporary Chinese women.
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Chen, Yu-Yu, and 陳禹諭. "An exploraty study of Human Brand building process - The case of Linsanity cult of Jeremy Lin." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/82433447178215310035.

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碩士<br>淡江大學<br>國際商學碩士在職專班<br>100<br>Jeremy Lin is an undrafted point guard for the New York Knicks who seemingly emerged from nowhere to become an international phenomenon in merely 12 days, leading the New York Knicks to a season-high seven-game winning streak and winning over fans across the world. For his NBA team, Jeremy Lin helped end the bad 10-year record, adding USD 140 million (approximately equal to NTD 4.1 billion) to the parent company&apos;&apos;s market value. For himself, Jeremy Lin not only led the New York Knicks to victory, but also changed his own destiny. He has changed the way people view destiny, just like the US President Barack Obama said” It’s just a great story. It’s obviously terrific for the New York Knicks, but it’s the kind of sports story that transcends the sport itself.” By using massive secondary information, this thesis aims at exploring the incredible process and reason why Jeremy Lin can build his human brand in just 12 days. The results showed that most Jeremy Lin’s fans expand their understanding of Jeremy Lin through the mass media, UGC and self-search. The individual preference is determined by characteristics of human brand and personal background. The social-like behaviors among different social groups also help increase Jeremy Lin’s publicity in a short time. The effects of the observed social-like behaviors, including what they are and how they contribute to public attention, catalyze the process of establishing the human brand in its width and depth.
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Kuldová, Michaela. "Fenomén Apple: vliv moderních technologií na subjekt." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-325024.

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The Apple Phenomenon: the Impact of Modern Technologies on Subject Abstract The goal of the submitted thesis is the study of the company Apple Inc. in the context of how it is percieved by subjects. After a brief introduction of the company Apple Inc. we will focus on semiotic analysis of the brand Apple, its products and marketing strategies. The object of study will be also a present society, whose distinguishing feature is a consumption, and brand perception of a subject in connection with his identity, image building, lifestyle and an inclusion in the social classes. The aim is to uncover which importance is attached to consumer goods by a present society, especially goods marked with the apple logo. According to the facts available, Apple has many of its supporters around the world. The object of this thesis is therefore to clarify the role of the company Apple Inc. and prove that Apple is a certain phenomenon, or even a cult, in a current consumer society, which is accompanied by emotions.
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Books on the topic "Cult of brand"

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J, Bueno B., ed. The power of cult branding: How 9 magnetic brands turned customers into loyal followers (and yours can, too). Prima, 2002.

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Merrifield, Jeff. Damanhur: The Community They Tried to Brand a Cult. Thorsons, 1999.

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Damanhur: The community they tried to brand a cult. Thorsons, 1998.

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CULT OF THE LUXURY BRAND: INSIDE ASIA'S LOVE AFFAIR WITH LUXURY. NICHOLAS BREALEY, 2006.

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Husband, Paul. Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury. Brealey Publishing, Nicholas, 2010.

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CULT OF THE LUXURY BRAND: INSIDE ASIA'S LOVE AFFAIR WITH LUXURY. Nicholas Brealey (Sept. 17 2015), 2015.

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Chadha, Radha, and Paul Husband. The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury. Nicholas Brealey Publishing, 2007.

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From Brand X to Brand Rex: 5 S. M. A. R. T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales. Lulu Press, Inc., 2014.

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Tancs, Linda. From Brand X to Brand Rex: 5 S. M. A. R. T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales. Lulu Press, Inc., 2013.

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Ragas, Matthew W., and Bolivar J. Bueno. The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!). Crown Business, 2002.

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Book chapters on the topic "Cult of brand"

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Beverland, Michael. "Indoctrinate Staff into the Brand Cult." In Building Brand Authenticity. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230250802_9.

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Gaynor, Stella Marie. "The Brand, the Gothic, the Cult, and the Iconic." In Rethinking Horror in the New Economies of Television. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-97589-0_7.

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Bloom, Clive. "Throwing Rice at Brad and Janet: Illicit, Delinquent Pleasures." In Cult Fiction. Palgrave Macmillan UK, 1996. http://dx.doi.org/10.1057/9780230390126_2.

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Abdalla, Elcio, Bertha Cuadros-Melgar, Cze-Shiang Feng, and Bin Wang. "The Shortest Cut in Brane Cosmology." In Current Trends in Relativistic Astrophysics. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/3-540-36973-2_14.

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Choi, S. Chan, and Barbara Stern. "Defensive Strategies Against a Private Label: Price Cut vs. Brand Building." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_134.

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Ye, Lilly, Lou Pelton, and Charles Blankson. "Doing Business as Usual Wouldn’t Cut it Anymore: Gender Identity and Consumers’ Brand Perceptions." In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10864-3_52.

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"2 The Postcolonial Exotic: The Cult of Authenticity." In Brand Postcolonial. De Gruyter Open, 2018. http://dx.doi.org/10.1515/9783110625660-003.

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Richards, Melanie B., and Stephen W. Marshall. "Brand Fandom Insights." In Multidisciplinary Perspectives on Media Fandom. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3323-9.ch019.

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The goal of this chapter is to discuss themes and trends, from a marketing practitioner's perspective, regarding the importance of brand fandom and how it is managed in a media-rich environment. With the rise of digital media and the evolving changes in our media ecosystem, fans have the ability to be more engaged with their favorite brands and their respective brand fan communities than ever before. This chapter produces original research with viewpoints from expert practitioners representing multiple “cult” brands, cause brands, and media organizations built to enable and serve fans and their favorite brands.
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Liu, Wei, and Cheng Lu Wang. "We Have Faith in Apple." In Handbook of Research on the Impact of Fandom in Society and Consumerism. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1048-3.ch005.

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Research shows that some brands are like religions and have cult-like fans who perceive the brands as sacred. This chapter conceptualizes brand worship and explores its dimensions by using netnography to explore Apple's online fan communities in China from the perspective of dimensions of religiosity. The findings demonstrate that the relationship between extremely devoted fans and their faithful brand exhibits nearly the same characteristics as the relationship between a religious person and a religion. The results emerged with three dimensions of brand worship: brand faith (value identification, paranoid, and hope), brand religiosity (wonder, awe, and ecstasy) and brand devotion (gratitude and allegiance). The chapter contributes to the field of consumer-brand relationships and offers some managerial implications for building brands through a religious approach to cultivate devoted fans.
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"22. How Jenna Lyons Transformed J.Crew Into a Cult Brand." In The Best Business Writing 2014. Columbia University Press, 2014. http://dx.doi.org/10.7312/star17015-023.

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Conference papers on the topic "Cult of brand"

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O’Malley, Cynthia. "No Place for Hipsters When the Substance behind a Pretty Façade is Required." In SSPC 2013 Greencoat. SSPC, 2013. https://doi.org/10.5006/s2013-00050.

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Abstract In contrast to the Hipster projected or “posed” image based solely upon appearance in lieu of substance, a company’s brand-image projected by paints &amp; coatings requires performance derived from consistently sound chemistry and manufacturing. The protective paints and coatings on the façade of commercial buildings are a significant aspect of the image associated with the owner organization. A coating with chemical functionality and consistent performance is required in order for the façade to remain an asset and not become a liability. In other words, the “substance” of the coating material itself is critical. The posed image of a hipster, that lacks actual substance, won’t cut it. Let’s assume that, due to good foresight the coating chosen to convey your image was selected based on a proven track record and tested performance. But what assurance do you have that the coating materials actually supplied to the project are the products that were tested when the original selection was made? Although a relatively common practice in the industrial coatings arena, the concept of baseline characterization of coatings is yet to be widely implemented in the commercial building field. Some organizations already exist that address the need for standard performance evaluations of industrial and commercial coatings. A brief synopsis of applicable performance evaluations developed by organizations in the industrial and commercial sectors is provided as background. The concept of baseline characterization of coatings coinciding with performance evaluations will be described with specific examples of applicability in the commercial coatings field.
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Narimanova, Umidakhon. "University brand governance – what is all about?" In 12th International Conference on Management 2023. The Publishing Office of Czestochowa University of Technology, 2023. http://dx.doi.org/10.17512/cut/9788371939563/34.

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Gupta, Gaurav, Shalini Srivastav, and Shiv Ranjan. "Navigating the metaverse: Strategies for brands to thrive in the virtual world." In 12th International Conference on Management 2023. The Publishing Office of Czestochowa University of Technology, 2023. http://dx.doi.org/10.17512/cut/9788371939563/15.

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Akyüz, Ayşen, and Mustafa Ercilasun. "The Role of Advertising during Recession." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01141.

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Advertising plays a key role in a dynamic economy. It provides valuable information about products and services in an efficient manner; communicates customer value, builds brand awareness and creates demand. In a recession, the first things that a company usually cuts come from the advertising budget. When companies begin to cut back on advertising during an economic downturn, they become less visible to the public. While it make sense to cut off from communication budget, the evidence shows that the companies which advertise during an economic downturn, have expanded their market share and have maintained their solid image. Therefore according to marketers, neglecting marketing efforts during an economic downturn will result in weakening the brand and making it less profitable in the long run. The present study aims to provide an understanding of the marketing communications’ specifically advertising’s impact on companies’ performance during and after recession. It lays out the theoretical foundations to evaluate the impact of advertising during the recessions and provides some evidence from the world. It is believed to be paramount to examine the existing literature and researches to create awareness in the field, about the importance and impact of advertising during economic downturns.
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Linke, Barbara S., Anthony Toribio, Shannon Geary, Ulf P. Neumann, and Anjali A. Roeth. "Performance Testing of Endoscopic Biopsy Forceps." In ASME 2018 13th International Manufacturing Science and Engineering Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/msec2018-6358.

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Endoscopic biopsy forceps are the key to minimally invasive procedures to an endoscopic surgeon. These surgeons have to maneuver forceps with cutting performance through the body while maintaining minimal damage to the narrow channels during insertion. The amount of precision the user needs to successfully perform endoscopic surgery is high enough to create a preference amongst surgeons. Physicians are often not involved in the purchasing decision on the instruments, but they usually can provide their preference of instrument mainly based on the subjective perception of how an instrument feels or works in their hands. To base discussions between surgeons and purchasing departments on quantitative data of forceps use performance, this study aims to provide a performance testing method for different instruments such as different brands, designs, reusable or single-use, or instruments in different wear stages. Ultimately, this will allow to determine which instrument performs with the maximum efficiency at the lowest cost. First, findings in the literature on forceps failure, wear and testing are described. Then, the forceps design and handling during a biopsy are investigated. A preliminary test set-up is introduced for a repeatable biopsy test for endoscopic forceps. Different tissue types and samples can be used in the test stand to define an ideal acceleration profile for the forceps during biopsy and the cut can be analyzed by microscopy afterwards. A sensor on the operator’s wrist measures acceleration and jerk while pulling at the forceps, which will give new insight into the performance of different forceps types and forceps in different wear states, independent from forceps’ brand, design or wear states.
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Zhao Li Yan, Marcelo, and Bing Xiao. "The emotionalized design of intangible cultural heritage: The case of Zhuanqiao paper-cut." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001784.

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The intangible cultural heritage, as the cultural treasure, inherits the Chinese unique spiritual and cultural connotation and has a wide mass base and an affinity that suits the needs of the Chinese people. The folk paper-cut art is one of the Chinese traditional folk arts. Some kinds of the paper-cut arts have been incorporated in the list of intangible cultural heritage and imply wisdom and sincere emotions deposited by the Chinese nation for thousands of years. The Zhuanqiao paper-cut is analyzed in the paper. The Zhuanqiao folk paper-cut art originated from the beginning of Ming dynasty runs a long history with focus on theme expansion and pursuit of the spirit of the times, forming a series of works such as Jiangnan Watertown, Town Feature and Natural Ecology. The art is the featured brands of Zhuanqiao paper-cut full of local flavor and modernity and has become one of the representatives of Shanghai paper-cut. Currently, people are facing a world of extreme abundance in substance and information. Lots of designs have transitioned from pure Configuration Discussion to Emotion Discussion, while the emotionalized design has become one of the relatively common design philosophies in modern design. The emotionalized design is interpreted as the design featured by emotion and is a kind of concept originated from design psychology. In the current society, people are no longer content with functions and values brought by design itself, but start to pay attention to emotions endowed in design works. People’s demands can become the start point for design, while their emotions can also do. At present, China is increasingly focusing on intangible cultural heritage, and is constantly intensifying the protection and spreading thereof. The design of derivatives of intangible cultural heritage is one of the vital means to develop and inherit the intangible cultural heritage. The design of the derivatives enriches the pattern of manifestation of paper-cut, and makes it possible not to be limited to original manifestation state but to have more spreading forms. The strong emotions revealed in rich forms and various uses of paper-cut art have to be learned in the present emotionalized design of derivatives of intangible cultural heritage. Research methods such as bibliographic retrieval and field interview are used in the paper. On one hand, such methods are used to collect data relating the Zhuanqiao paper-cut so as to understand the developing history, artistic features and cultural connotations, and on the other hand, to collect and analyze the design of derivatives of current Zhuanqiao paper-cut with the aim to understand the application state in design of derivatives of intangible cultural heritage. In this paper, the sustainable developing trend is needed to be explored to provide the development and inheritance of the Zhuanqiao paper-cut with a kind of emotional expression way endowed with fickleness of human nature.
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7

Trallero-Sanz, Antonio Miguel, and Antonio Miguel Trallero-Arroyo. "El Alcázar Real de Guadalajara. Su protección." In FORTMED2025 - Defensive Architecture of the Mediterranean. edUPV. Editorial Universitat Politècnica de València, 2025. https://doi.org/10.4995/fortmed2025.2025.20411.

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Regardless of whether a Roman population could exist, or even earlier, the city of Guadalajara is heir to the Islamic population known by the names of "Wad-l-hiyara" and "Medinat-al-Faray", a defensive city located in the Middle Brand. This area was fortified and repopulated during the caliphate of Abd al-Rahman III. After the Reconquest of the city in 1085, the Royal Alcázar of Guadalajara was built on top of the Islamic Alcázar. After the construction of the Palacio del Infantado, the decline of the Alcázar began, and it began to house different uses, serving in the 18th century as an extension of the Royal Cloth Factory and, from 1833, as Military Barracks. In 1936, at the beginning of the Civil War, it was burned and later bombed, leaving it practically destroyed, which revealed the remains of the medieval Fortress that, for many years, have been completely abandoned. In 2006, the Barranco del Alamín Linear Park was built, which meant, on the one hand, its partial filling, and on the other hand, the modification of the slope of the land on which the Alcázar sits, motivating the foundation mismatch of part of its walls, and those of the wall that started from it. Although the structural damage was not very significant, the environment of the building was substantially modified. Since 1998, several archaeological excavation campaigns have been carried out that have revealed the extraordinary importance of the preserved remains. Thanks to the 1.5% Cultural, during 2021-22, some works were undertaken that, although they were included in a project called “Restoration of the Wall and the Walls of the Royal Alcázar”, have fundamentally served to build a ramp between concrete walls which connects a cul-de-sac street with the Alamín linear park, which has replaced what remained of the slope of the ravine. Currently, it is expected that at some point the remains will be consolidated and archaeological campaigns will resume.
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8

Roulo, David, Zachary Ptasienski, Brandon McCumber, and Subha Kumpaty. "NASCAR Truck Aerodynamic Analysis and Improvement." In ASME 2017 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/imece2017-70138.

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The NASCAR Truck Aerodynamic Improvement team is tasked with providing aerodynamic analysis and improvement to Ford Performance and their factory supported team Brad Keselowski Racing for their Ford F-150 race trucks. A Ford F-150 race truck is a “stock” truck that has some modifications for racing speed and safety. Ford Performance, reached out to an MSOE student and asked if a Senior Design team and project could be assembled to provide them with some aerodynamic analysis and improvements that would not require them to build and test using a trial-and-error type method resulting in expensive, and real, testing. The purpose of this project was to conduct a computational fluid dynamic analysis on the truck and make design changes to the truck that will provide more down force on the front two tires. The areas of the truck that were studied included the side panels, deck lid, rear quarter panels, and frontal geometry. There were also constraints put in place by the NASCAR rulebook on the vehicle specifications. These rules limit the design changes that were made to the truck. The model was originally sent as a laser scanned STL file. This file needed to be heavily edited in order to be imported into the CFD program. The programs used to edit this file include Geomagic, Autodesk Fusion 360, and SolidWorks. Through using these programs, the laser scan file was modified to a usable format. Upon conclusion of the CFD simulations using ANSYS Fluent, it was found that the truck with no geometry changes displayed a drag coefficient of 0.489 and a lift coefficient of −0.815. These results were found after 10,000 iterations of testing. The standard deviation in the drag and lift coefficients were 0.00743 and 0.01660 respectively. All statistical calculations along with the averaged solutions were calculated using the data after the 2,500th iteration. This is because the nature of the CFD solutions tend to fluctuate greatly at first and then slowly converge with more iterations. After the 2,500th iteration, a relatively steady state in the solutions is met where the residuals are converging to a single value or the fluctuation in the solutions is repetitive. The following design changes were made in attempt to increase the down force on the truck. A rib was added to the side panel in order to increase the downforce on the truck. The side panel was also modified with a cut. The contour on the rear deck lid was smoothed in order to decrease drag on the truck. Slots were cut out of the shell of the truck behind the rear wheels on both sides of the truck. These slots were angled in an attempt to create down force on the rear wheels. The front splitter was lowered closer to the ground in attempt to increase air velocity moving under the truck. This higher velocity air would create a lower pressure region under the car which would increase down force. All of these modifications were applied to the initial truck body and tested using the same setup as the baseline. The most successful design change was the rear deck lid modification which resulted in a drag coefficient of 0.472 and a lift coefficient of −0.816. This is a 3.48% decrease in the drag coefficient and a 0.12% decrease in the lift coefficient (or 0.12% increase in downforce). The results of this project were purely simulation based; any real modifications and field testing made will be performed by Brad Keselowski Racing and Ford Performance.
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