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Prokopovych, L., P. Prokopovych, and D. Gratii. "THE CULT OF TECHNOLOGY AS A SOCIO-CULTURAL PHENOMENON." Scientific heritage, no. 93 (July 22, 2022): 18–21. https://doi.org/10.5281/zenodo.6882261.
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The aim of the study is to identify the signs of the cult in people's attitudes to technology (including digital) and analyze the factors that contribute to the formation of the cult of technology as a phenomenon of modern mass culture. Analysis of the results of the study showed that the manifestations of the phenomenon of the cult of technology in mass culture should be considered in combination with another phenomenon − the cult of the brand. After all, both of these cults are part of the cult of consumption. The sacralization of digital technology is indicated by the presence of basic elements characteristic of any religious system: from the ideology usually proclaimed by the "spiritual leader" − the founder of the technology brand, to ritual actions, sometimes even sacrificing their own body (sale of a kidney for the purchase of an iPhone, implantation of electronic chips, etc.). All these features of the cult, although they do not turn the cult of technology into a full-fledged religion, but indicate a high degree of readiness of people to join this cult, being exposed to other technologies − social. As a result, a socio-cultural phenomenon is formed, which combines the real achievements of science and technology with the mythologizing and sacralization of their perception by the minds of the mass consumer.
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Marsya Safira Sutrisno, Fatma Yufita Melisiana Angkasapuri, Vini Marianie Vici, and Willy Gunadi. "The Influence of Brand Image, Social Environment and Cult Brand on Behavioral Intention of Smartphone Users." Jurnal Manajemen 14, no. 3 (2023): 441–54. http://dx.doi.org/10.32832/jm-uika.v14i3.14362.
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Entering the current digital and globalization era, people socialize using communication technology in all their activities. This makes the technology and communication industry develop very rapidly, one of which is the smartphone. This study aims to determine the effect of brand image on behavioural intention, the influence of social environment on behavioural intention, and the influence of brand cult on behavioural intention. This research was conducted by distributing questionnaires online to research samples domiciled in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi) and have used the same smartphone for three years. A total of 233 respondents were collected using a purposive sampling technique. This study was analyzed using the PLS-SEM method. The results of this study indicate that brand image and brand cult have a positive and significant effect on behavioural intention. In contrast, the social environment has a positive but insignificant effect on behavioural intention. This shows that brand image and culture have a big impact on the smartphone industry and are determining factors that attract consumers to repurchase smartphone products. Based on the research results, the company is expected to be able to express its activities through marketing that consumers can realize and can also build a product that can meet the needs and desires of consumers. Companies must also have a differentiator from other brands outside of product, delivery, messaging, or marketing strategies.
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Oe, Hiroko. "A DISCUSSION OF STREETWEAR FASHION AS A CULT: A QUALITATIVE APPROACH." International Journal of Business Management and Economic Review 05, no. 06 (2022): 09–28. http://dx.doi.org/10.35409/ijbmer.2022.3438.
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Clothing continues to be a symbolic consumer product with layers of meaning. Fashion has taken on social, cultural, and religious meanings. This study focuses on the new wave of streetwear as seen by millennials and uses fashion brands as cults and Goffman's theory of the internal and external self as a basis for analysis, with the aim of furthering the critical discussion of fashion. Qualitative methods were used in the analysis. First, key themes were identified from information posted on Twitter about streetwear, and based on this information, interviews with 18 participants were conducted, and thematic analysis was applied to the text data to visualize the connotations and values of street fashion in the consumer's consciousness. Text mining software, KH Coder, was used for the analysis. The results revealed that streetwear shoppers perceive streetwear as a tool to strengthen ties between shoppers of the same brand and as a cult value that encourages commitment to a particular brand. Streetwear shoppers, on the other hand, perceive the impact of wearing a particular brand of streetwear fashion as a communication tool that demonstrates their internal beliefs and ideas. And this study found that in the consciousness of street fashion-wearing millennials, they understand the concept proposed by Goffman's theory of dramaturgy, the consciousness of "getting on stage and performing," as a metaphor for wearing street fashion. To the theme of "fashion cults," which has already been established as one of the debates in fashion research, we propose an agenda for discussion that further extends Goffman's dramaturgy, provided by sociology, to shed light on the perspectives and behaviours of contemporary consumers, which will be useful for future discussions in the field of research.
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Lee, Lucy, and Sung-Kyun Cho. "The Effect of Swimwear Brand Personality of Swimmers in Life Sports on Brand Love, Brand Cult, and Brand Evangelism." Journal of Coaching Development 24, no. 4 (2022): 138–49. http://dx.doi.org/10.47684/jcd.2022.09.24.4.138.
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Agnihotri, Arpita. "Turnaround of Harley Davidson – cult brand or strategic fit approach?" Journal of Strategic Marketing 21, no. 3 (2013): 292–301. http://dx.doi.org/10.1080/0965254x.2013.768689.
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ZHOU, WEINAN, and Sung-Kyun Cho. "Relationships among Brand Equity, Brand Trust, and Brand Cult of Chinese Taekwondo Association: Moderating Effect of Organizational Service Orientation." Journal of Sport and Leisure Studies 91 (January 31, 2023): 21–36. http://dx.doi.org/10.51979/kssls.2023.01.91.21.
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Hughes, Brian. "The Everything Cult: Multiphrenic Faith and the QAnon Movement." Journal of Religion, Media and Digital Culture 11, no. 1 (2022): 12–32. http://dx.doi.org/10.1163/21659214-bja10074.
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Abstract This article undertakes an analysis of QAnon marketing and metaphysics through a holistic lens of mediatization theory and medium theory. It proposes a means of understanding the movement as an example of mediatization in the sense of a social environment in which behavior comes to resemble the logic of the media, and mediatization in the sense of an institution—that is, the Q movement as a media entity operating as a social agent in the world at large. It will be argued that the specific character of these mediatizations comes about partly—and perhaps largely—as a consequence of the technical affordances of key digital platforms through which QAnon conspiracy culture spreads. The marketing of the QAnon faith-brand is both strategic and decentralized. It comes about as both the result of conscious planning by key figures within the movement and the emergent consequence of countless would-be marketers’ efforts (both true believers and cynics). The speed, anonymity, and ephemerality of the 8chan and 8kun imageboards favor the cryptic, rapid-fire messages which characterized Q’s writing. The collective anonymity and anonymous collectivity fostered by the design and engineering of online messageboards like 8chan and 8kun (Zeng & Schäfer, 2021) likewise fostered a social environment of mass anonymous exegesis. Simultaneously, the entrepreneurial design and engineering (and ideology) of social media platforms intersect with this anonymous collectivity to produce a class of “Q-fluencers,” individuals who market the QAnon conspiracy theory, its politics and metaphysics, as a lifestyle brand—and who market themselves as Q-based brand-personalities. Through this analysis, this article aims to shed light on the socio-technical conditions out of which Q arose and to critique the assumptions of digital ideology which produce technologies and use-behaviors amenable to extremist swindles such as QAnon.
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Wu, Yi-Chia, and Michael S. Minor. "The Brand Relationship of Cult-Like Following: Developing Scales of Measurement in Apple and Catholic Devotees." EMAJ: Emerging Markets Journal 9, no. 2 (2020): 27–36. http://dx.doi.org/10.5195/emaj.2019.185.
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The purpose of this research aims to fill in the gap in the religion-brand relationship, and explores what constitutes a cult-like allegiance to a brand, by examining subjects’ relationship to the Apple brand, comparing survey response by subjects who were “devotees” versus “indifferents” to Catholicism and to Apple. This paper uses Ninian Smart’s (1989) “Seven Dimensions of Religion” as a theoretical framework to develop scales of measurement among Apple and Catholic devotees. The contribution of this research is the development of Catholic and Apple scales. The Catholic scale extracted three factors and the Apple scale generated four factors in CFA.
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Kulkarni, Medha, Leena B. Dam, and Bharat Pawar. "NaMo: transformation from flagship to parent brand." Emerald Emerging Markets Case Studies 13, no. 2 (2023): 1–31. http://dx.doi.org/10.1108/eemcs-11-2022-0419.
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Learning outcomes After working through the case, the students should be able to understand Indian political economy and the brand building process of NaMo; identify the media mix strategies used to build the brand NaMo in India; evaluate possible future growth strategies for brand NaMo; and compare and contrast brand NaMo with business brands. Case overview/synopsis Narendra Modi popularly called as NaMo was the current Prime Minister of India. He belonged to Bhartiya Janata Party (BJP) which won India’s general elections in two consecutive terms 2014 and 2019. NaMo was recognised worldwide for his prudence in leading the country to greater heights of achievement. NaMo started his political journey as the worker of BJP at a tender age. His rise in political career was akin to flagship brand overtaking the parent brand. All the steps taken in the past to position himself as a cult brand, will it fortify to NaMo’s victory in 2024 general elections? Business firms may follow NaMo’s strategies. What can the business brands emulate from NaMo to market and position themselves? Can political success be transpired to business success? Complexity academic level This case is designed for use in a graduate-/postgraduate-level marketing course in segments on brand management, brand expansion and the marketing strategies of a market leader. The case can also be used in a brand management course to discuss brand management models (e.g. Keller’s brand resonance pyramid and brand value chain). This case has particular application for classes that focus on brand equity, STP for any brand (segmentation, targeting and positioning) and brand value chain. The case looks in detail at the Indian political market and brand building process of NaMo and examines competitive moves since its inception. This case can be used in brand management, media management courses. The dilemma can be explained as part of a marketing course for postgraduate and executive programmes. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing.
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Ahmed, Qazi Mohammed, and Iftikhar Hussain. "Examining Brand Loyalty & Brand Consciousness through the lens of Social Media Marketing." Asia Proceedings of Social Sciences 2, no. 3 (2018): 86–91. http://dx.doi.org/10.31580/apss.v2i3.278.
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The study explores how social media marketing activities build brand loyalty and how this relationship is mediated through brand consciousness. The empirical investigation involves a self-administered and a structured questionnaire, distributed through a convenience sample of 320 under-graduate and graduate students. Data analysis was conducted through SPSS 23.0 for demographic comparisons and SmartPLS 3 for evaluating the measurement and structural model of the study. The findings show that social media marketing has a significant positive influence on brand loyalty but this relationship is partially mediated by brand consciousness. In the same manner, social media marketing exerts a significant positive impact on brand consciousness and resultantly, brand consciousness also exerts a significant positive impact on brand loyalty. The results provide valuable insights for marketers in integrating social media as a driving tool for developing brand engagement strategies that not only provide awareness about products/services but also generate a cult following for them.
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Pett, Emma. "Transnational cult paratexts: exploring audience readings of Tartan’s Asia Extreme brand." Transnational Cinemas 8, no. 1 (2016): 35–48. http://dx.doi.org/10.1080/20403526.2016.1251679.
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Reddy, B. Veda Varsha, and A. S. Sathish. "Delineation on Celebrity Endorsement and Brand Mascot Towards Attitudes, Beliefs, Purchase Intention and Behaviour of the Consumers." International Journal of Academic and Practical Research 1, no. 2 (2023): 77–89. https://doi.org/10.5281/zenodo.7552415.
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<strong>Abstract: </strong>A celebrity endorsement is a type of advertising that endorses the personalities of people of renowned fame or great fanfare who have astounding public recognition. A brand mascot is the manifestation of a brand’s personality in the form of an animated or animal-like figure that symbolically serves as its spokesperson and brand representative. The principal objective of this paper is to highlight the psychological association of customers with celebrities. Marketers take advantage of a celebrity’s emotional bond and personality cult by posing various celebrities as brand ambassadors through celebrity endorsement. To project and embed a product into conscious and subconscious memory, brand mascots are created and repeatedly imposed on customers’ minds. This paper evaluates the impact and outreach of both celebrities and mascots in prompting and promoting the image, purpose, quality, and priority of a particular product or brand among potential customers through their emotional and psychological nostalgia.
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Natarajan, Thamaraiselvan, Jegan Jayapal, and Nakul Gangadharan. "The Television Cult: Prevalence of Brand Placements in an Indian Reality Show." Journal of Promotion Management 27, no. 7 (2021): 971–97. http://dx.doi.org/10.1080/10496491.2021.1888176.
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Baker, Carissa. "A Chinese ‘High-Tech Theme Park Full of Stories’: Exploring Fantawild Oriental Heritage." Cultural History 11, no. 2 (2022): 199–218. http://dx.doi.org/10.3366/cult.2022.0268.
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Among the Chinese companies that run the great majority of theme parks in China, Fantawild is the quickest-expanding one, with more than two dozen full-fledged theme parks and many in development. The newest of their three primary theme park models, Oriental Heritage, employs traditional Chinese cultural material and specifically Chinese folklore and legends for its attractions and shows. The park thus differentiates itself not only from Fangte's previous park models, Adventure and Dreamland, which have often been derivative of other, Western park themes and ride systems, but also from the glocalizing approaches of such Western companies as Disney or Universal. Combining Chinese stories and heritage with new and innovative ride systems, Oriental Heritage also differs markedly from the ‘ethnic culture parks’ whose performative open-air displays dominated the first boom phase of the theme park in China during the mid-1990s. With its traditional Chinese architectural style, Chinese intellectual property or cultural traditions, and technically ambitious ride systems, the ‘high-tech theme park full of stories’, as it refers to itself, marks the culmination of Fangte's brand evolution from the imitative Adventure and Dreamland models to the confidently Chinese Oriental Heritage concept, making Fangte a particularly interesting and potentially representative model of where the Chinese theme park industry could be headed.
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Krasilnikov, Roman L. "Typology of Appearance and "Appearance of Typology" in the Novel "Faserland" by Christian Kracht." Respectus Philologicus, no. 10(15) (December 28, 2006): 81–87. http://dx.doi.org/10.15388/respectus.2006.37581.
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Literary critics described the novel "Faserland" (1995) by Christian Kracht as a narration about the world of brand goods. The task of the article is to analyze the representation of relation to clothes and the body, which reflexes practices of modern daily occurrence as a whole. The narrator builds a serniotic system, consisting of four parts: clothes, things, outward appearance and smells. He regularly finds such qualitative features as trade mark, colour or rnaterial of object and it allows typifying personality with different criterions. The narrator "envisages" meaningful inforrnation for himself and for modern culture under the codes: an occupation of a person, his/her participation in a subculture, his place of living, inclination to some trade mark, body practices, improving his/her appearance. The "cult of typology" gradually becomes interior, ontological foundation of the text. Now the basic reader's interest comprises invariable passages from one dress-, look-, thing-, and brand-code to the other.
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Hills, Matt. "Cult TV Revival: Generational Seriality, Recap Culture, and the “Brand Gap” of Twin Peaks: The Return." Television & New Media 19, no. 4 (2017): 310–27. http://dx.doi.org/10.1177/1527476417742976.
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By exploring one case study of a cult TV revival after decades off-air— Twin Peaks: The Return (Showtime, 2017)—this article defines and then focuses on generational seriality. I consider how the gap of twenty-six years between 1990s Twin Peaks and The Return has impacted on its resurrection by reading new Twin Peaks for its representations of aging and loss. I further consider how fantastical connotations of dementia via the figure of Dougie Jones/Dale Cooper (Kyle MacLachlan) generate a “brand gap” between new and old Twin Peaks. Finally, I address how recap culture has shaped The Return’s generational meanings, separating out “good” subscription TV Twin Peaks from its U.S. network TV predecessor and “quality TV” contemporaries. Although recappers have suggested that Twin Peaks: The Return represents the defeat of TV recap culture, The Return remains equally gothic—marked by doppelgängers and others—in its Showtime text and its recaps.
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Kilani, Abdulrazaq. "The Changing Faces of the Terror of Cultism in Nigerian Society: An Islamic Perspective." Comparative Islamic Studies 4, no. 1-2 (2010): 97–111. http://dx.doi.org/10.1558/cis.v4i4.1-4.2.97.
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The menace of cultism in Nigeria society in general and our educational institutions in particular has reached an alarming stage that requires affirmative actions from all stakeholders. The scourge of cultism has claimed many lives of our youths and no serious authority can fold its arms and allow it to continue. It appears that the various efforts at curbing the menace have yielded no result. The corruption in most facets of our national life has finally subdued the educational institutions, which used to be the pride of place in the past. Most families are astonished to find out that children sent to school to learn and become better human beings in the society have initiated themselves into cult groups. The emergency of secret cultism has been characterized by some violent activities which include, physical torture of new recruits, maiming and killing of rival cult members and elimination of real and perceived enemies. Nigeria, Africa's most populous country, is composed of more than 250 ethnic groups with 36 states and one federal territory (Abuja). There are three major religions namely Islam (50%), Christianity (40%), and Africa Indigenous Religions (10%). The effect of globalization is also making other new religious movements to be making inroads into Nigeria. Nigeria has a population of about 141 million people (2006 census). Nigeria which is rich in both human and material resources is a country that is facing a lot of developmental challenges in almost all sectors due to poor leadership. The menace of cultism especially among youths and some influential people in the society represents one of the distortion facing the popular ‘giant’ of Africa. The aim of this chapter is to bring into the fore the menace of cultism in modern Nigeria as a brand of terrorism mind not the fact that there are even religious cults in both the developed and developing societies. The paper also adopted an Islamic lens to provide an analysis of the terror of cultism in contemporary Nigeria.
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IŞIK, Zennübe, Leyla TOKGÖZ, and Fatma BAŞAR. "DO TOURISM GUIDANCE STUDENTS HAVE THE BRAND AWARENESS OF GÖBEKLİTEPE?" İşletme Ekonomi ve Yönetim Araştırmaları Dergisi 6, no. 1 (2023): 118–31. http://dx.doi.org/10.33416/baybem.1226956.
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When the destinations are evaluated within the scope of cultural tourism, the archaeological sites in the destinations have an important place for people curious about the past. Göbeklitepe, one of these archaeological sites, is located near Örencik village of Şanlıurfa Province. As a result of the archaeological excavations made in Göbeklitepe, whose history dates back to 10,000 BC, it has been determined that the archaeological site is the oldest place of worship and settlement in Anatolia so far. As a consequence of the excavations carried out in Göbeklitepe, symbolized by "T"-shaped stones, many more figures such as animal statues, jewelry and flint tools were unearthed. Göbeklitepe, the most exciting and intriguing archaeological discovery of recent times, is a unique sacred place of the Neolithic Period in terms of the location, dimensions, dating, and monumentality of architectural remains and sculptural pieces, and is the largest human-made cult center in the world to date. The purpose of the research carried out in this direction is to determine whether the students of the tourism guidance department have Göbeklitepe destination brand awareness. A questionnaire prepared for this purpose was applied to 383 graduate and undergraduate students of Tourism Guidance in Turkey. It was concluded that the brand awareness of Göbeklitepe differed according to the class level of the students, and the sources of learning about Göbeklitepe differed as their education levels differed. Within the scope of the study, suggestions were made to the instructors and students of the tourism guidance department.
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Likhter, Pavel L. "Change in legislation in consumer society." Gosudarstvo i pravo, no. 7 (2021): 125. http://dx.doi.org/10.31857/s102694520006885-4.
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The article is devoted to the transformation of law-making and law-enforcement practice in the conditions of consumer society. The perception of a thing as an indicator of status, unjustified overestimation of the value of intellectual rights, property stratification, changes in the trade and financial spheres pose a threat to social, consumer and environmental security. The purpose of the article is to study the actual problems of legal regulation of such new manifestations of the era of consumerism as affluence, astroturfing, planned obsolescence, brand cult, etc. The analysis of the current situation makes it possible to state the need for wider application of public law methods of human rights protection. The author offers a study of the holistic concept of legal regulation in order to achieve an balance of private, public and public interests.
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James, Eric P., and Heather M. Zoller. "Resistance Training: (Re)shaping Extreme Forms of Workplace Health Promotion." Management Communication Quarterly 32, no. 1 (2017): 60–89. http://dx.doi.org/10.1177/0893318917696990.
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As the number of workplace health initiatives grows, so does the variety of programming. This study examines a fitness apparel company’s attempts to promote a fitness culture through a particular brand of “extreme” fitness known as CrossFit. CrossFit is an intense fitness regimen that has generated controversy with a cult-like reputation. We looked at the evangelical promotion of CrossFit as a new corporate wellness initiative. Based on interviews and participant observations, we used a critical-interpretive lens to understand employee reactions to the extreme wellness initiative. The evangelical introduction of this program by management led to high rates of participation, influencing employee perceptions of health, fitness, and identity. Yet, we also found that employee resistance emerged, which helped to mark the limits of this managerial intervention in workplace fitness. Ultimately, the study advocates for more co-construction of workplace wellness initiatives.
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Harding, Graham. "“Advertisements of Every Kind to Bring Their Brand into Notoriety”: Branding and “Brandolatry” in the Nineteenth-Century Champagne Trade in Britain." Journal of Wine Economics 12, no. 4 (2017): 378–85. http://dx.doi.org/10.1017/jwe.2017.31.
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AbstractThis paper examines the branding and marketing techniques used to develop the British champagne market in the nineteenth century. It draws upon the archives of the major French champagne houses and the extensive collection of price lists and marketing material in the scattered archives of W. & A. Gilbey, the dominant wine distributor in nineteenth-century Britain, to focus on the period from 1850 to the early 1900s. This period saw the creation of a powerful marketing template centered on a group of premium brands that endured for well over a century and influenced champagne marketing worldwide. Contemporary commentators saw a “cult” of famous brands, which disadvantaged consumers and merchants. Looking back at this period through the lens of a century of marketing history, we can clearly see a different picture: one of astute marketing (although that term was not then in use) that exploited selective distribution and created the concept of vintage-dated wine (what we would today call “limited-edition” product lines), making the champagne houses and their agents early exponents of Jean-Noël Kapferer's twenty-first-century “anti-laws” of luxury marketing. (JEL Classification: M3)
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KHAIRUDIN, Khairuddin. "Wali Pitu, Bali Province as Tourism Innovation for the Indonesian Halal Tourism Destinations." Journal of Environmental Management and Tourism 13, no. 4 (2022): 1113. http://dx.doi.org/10.14505/jemt.v13.4(60).17.
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This research paper discusses Bali as a halal tourist destination, which is contradictory as a “City of Guardians” amid the brand of Bali as a Hindu City in Indonesia. This article is strongly based on the findings of “Wali Pitu” (seven sainthood) on the island of Bali, in particular that it has not been widely promoted as a halal tourist destination by the local government.
 The iconic Bali as a Hindu City currently has a double image as a “Wali City” because Wali Pitu tombs were found which differ from those of Wali Songo. Wali Pitu is unique because of its existence at the heart of Hindu civilization in Bali and through a unique process from the cult of Wali Songo. As a new site, Wali Pitu is a new prospect for halal tourism, where several important aspects can invite many pilgrims. Wali Pitu is considered a new halal tourism opportunity to build an image of Muslim holiness amid the hegemony of Hindu society in Indonesia, which serves as the creation of modern religious moderation.
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Jin, Cuiling, and Jiapei Li. "Application of VR Technology in Jewelry Display." Mathematical Problems in Engineering 2021 (May 15, 2021): 1–9. http://dx.doi.org/10.1155/2021/5516156.
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As a special symbolic cultural carrier that reflects people’s material life and spiritual state, jewelry plays an increasingly important role in life. How can we accelerate brand promotion, promote jewelry product sales, and establish a rapid market response mechanism? High efficiency, high quality, and low cost to meet consumers’ increasingly personalized and diversified needs are the problems we currently need to solve. The purpose of this article is to explore the application of VR technology in jewelry displays and provide a brand new idea for jewelry display. In order to realize the virtualization of the jewelry design process, this article uses the Cult 3D VR platform to complete the design and realization of the interactive function of the jewelry virtual model, uses the Photoshop software to design the jewelry virtual display system interface, and finally completes the jewelry virtual display system in the Dreamweaver software integration and release. Through detailed example application, the feasibility of the viewpoint of this subject was effectively verified. In this paper, the two algorithms BRSK and SURF are used in conjunction, and the multiscale expression characteristics of BRISK in space and the rotation-invariant characteristics of SURF are used. Studies have shown that the experimental results of the rotation performance of the method in this paper show that the accuracy is improved by 60%, and the time-consuming is relatively less. Therefore, under the premise of ensuring the rapidity, the method in this paper can guarantee the accuracy and time cost of control matching.
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Mendik, Xavier. "Beneath Still Waters: Brian Yuzna’s Ritual Return in Indonesian Cinema." Plaridel 11, no. 2 (2014): 140–61. http://dx.doi.org/10.52518/2014.11.2-06mndk.
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This article offers the first academic consideration of Brian Yuzna’s recent films created in Indonesia. Since the mid 1980s, Yuzna has worked extensively across the USA, Europe and the Far East (both as a director and producer), pioneering a distinctive international brand of horror cinema that combines social critique with explicit splatter. Despite his transnational credentials, Yuzna’s work in Indonesia has largely been ignored by those critics interested in reclaiming 1970s/80s genre entries as more ‘legitimate’ symbols of Indonesian cult cinema. However, by considering Yuzna’s 2010 title Amphibious, I shall argue that the film contains the elements of hybridity and generic impurity that critics such as Karl G. Heider have long attributed to Indonesian pulp traditions. Specifically, it shall be argued that the film’s emphasis on performativity, trickery and spectacle are used to evoke Indonesian myths rather than Americanised tropes of genre cinema. As well as considering the transnational elements to Amphibious, the article will also explore possible connections between abject constructions of the transformative female body in both Indonesian film and Brian Yuzna’s wider cinema. The article also features exclusive new interviews with Brian Yuzna and Amphibious screenwriter John Penney discussing the making and meaning of the film.
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Pang, Dan, and Seunghwan Lee. "The Effects of the Acceptability of Subculture and Advertising Appeals on Consumer Behavior in the Context of a Sport Cult Brand : A Focus on Harley-Davidson." Korean Journal of Sport Management 25, no. 4 (2020): 96–112. http://dx.doi.org/10.31308/kssm.25.4.7.
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Suvorova, Anna. "Cult brands in Pakistan." Азия и Африка сегодня, no. 11 (2018): 74–77. http://dx.doi.org/10.31857/s032150750001794-5.
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Daulay, Resneri. "CONSUMERISM OF LEISURE CLASS IN SINGAPORE IN KEVIN KWAN’S CRAZY RICH ASIANS: A SOCIOLOGICAL APPROACH." Lire Journal (Journal of Linguistics and Literature) 5, no. 1 (2021): 35–53. http://dx.doi.org/10.33019/lire.v5i1.101.
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This research entitled “Consumerism of Leisure Class in Singapore in Kevin Kwan’s Crazy Rich Asians: A Sociological Approach”. The purpose of this study is to analyze the leisure class reflected in Singapore in the novel Crazy Rich Asians. In addition, the aim of this research is to reveal the consumerism of leisure class in Crazy Rich Asians. This novel contained the aspect about the style of consumer in Singapore.
 This study used the mimetic approach by M.H. Abrams. The research used qualitative method to analyze the data. This study is used two main concepts of theory of leisure class by Thorstein Veblen, these are conspicuous leisure and conspicuous consumption. The research applied the data of Singaporeans leisure class in the book Understanding Singaporeans: Values, Lifestyle, Aspirations and Consumption Behaviours by Keng et al. This study also applied the concept of uniquely Singaporean mindset in the book entitled The Cult of the Luxury Brand: Inside Asia’s Love affair with Luxury by Chadha and Paul as a tool to analyze the consumerism of leisure class in the novel Crazy Rich Asians.
 In this study, the researcher found two main results. First, this study indicated conspicuous leisure as a signal of leisure class in Crazy Rich Asians based on seven leisure activities of Singaporean. They are sports, social, self-improvement, various charity, travel, home, and other activities. Second, the study discover the consumerism of leisure class in the novel Crazy Rich Asians and uniquely Singaporean mindset as a main result of consumerism of leisure class in Singapore reflected in the novel Crazy Rich Asians.
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Popović-Bodroža, Ana. "Constructing of the narcissistic artistic character in the autobiography of Salvador Dali: Salvador Dali with an insight into the painting metamorphosis of narcissus, and the Dali museum/bequests." Kultura, no. 170-171 (2021): 167–78. http://dx.doi.org/10.5937/kultura2171167p.
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By applying the methodology of transdisciplinary studies, this work examines the phenomenon of Narcissism and narcissistic artistic character in the autobiography of Salvador Dali "I am the genius" (The Secret World of Salvador Dali), in the paining "The Metamorphosis of Narcissus", and in Dali's original poetry through the prisms of mythology, psychoanalysis and psychosexuality by constructing of the narcissistic character (artistic "Persona") as a model for identity strategies in contemporary art practices. The text is analysing some of Dali's unique personality characteristics and creative and personal expression, with a special insight into his childhood and the term of narcissistic personality structure according to Sigmund Freud, also analysing the key-role of Gala Dali. The text includes some postulates of the art movement of Surrealism that Dali applied in his work, from the "Surrealism Manifesto" and the Surrealism practices. In a case study, the text analyses the painting "Metamorphosis of Narcissus", its content, symbolism, style and visual elements. A possible influence of Sigmund Freud is described, and Dali's original method of "Critical Paranoia" is elaborated. The closing sections are describing the fascinating dimensions of the personality cult that Dali and his narcissistic character reached in the last years of his life. A special focus is made on the musealisation of Dali - his numerous museums and bequests, memorials and collections, the founding of which has contributed to the building of a permanent monument to the artist and finally to the establishment of his status of a mythical personality - the "Dali" brand.
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Fenlon, Dermot. "Elite and Popular Religion: The Case of Newman." Studies in Church History 42 (2006): 372–82. http://dx.doi.org/10.1017/s0424208400004083.
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Among the signal insights of twentieth-century scholarship was the recognition that early Christianity accorded personal importance to the plebs. First, Eric Auerbach analysed the humble speech forms of early Christianity, contrasting them with the literature of learned pagans. The point was developed by Ramsay MacMullen in an important essay entitled ‘Sermo humilis’. Arnaldo Momigliano applied these insights to the theologians, historians and hagiographers of the fourth and fifth centuries. He showed how Augustine, Jerome, Socrates, Sozomen, and Theodoret of Cyr succeeded, as pagan intellectuals had not succeeded, in ‘abolishing the internal frontiers between the learned and the vulgar’. Finally, Peter Brown, in a series of brilliant works from The Cult of the Saints to his revised biography of Augustine, supplied a means of discerning in the practice of universal baptism the ‘antidote’ to the exaggerations of fourth-century ascetical elitism. Augustine imparted to the Western Middle Ages a confidence in the power of sacramental grace as efficacious not only for the ascetic few, but as communicating to the many a capacity for growth in charity, purity, and prayer. Such a perspective on the religion of the many bids adieu to Gibbon’s story of ‘philosophy’ collapsing into ‘barbarism and religion’; to Hume’s account of the superstitious and the credulous; and to Henry Hart Milman’s Romantic brand of Liberal Anglicanism as marked by ‘condescension’ towards ‘popular religion’ occluding ‘the thought processes of the average man’; a habit of mind to which Peter Brown surprisingly appended the name of Newman.
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Chernyaeva, Irina V., and Lidiya V. Balakhnina. "Philanthropy and Charity as the Features of the Russian Art Market." Vestnik slavianskikh kul’tur [Bulletin of Slavic Cultures] 65 (2022): 333–44. http://dx.doi.org/10.37816/2073-9567-2022-65-333-344.
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The relevance of the study is due to the need to revive the traditions of collective activity in modern Russia. The socio-economic situation of the 21st century has generated special conditions for the development of artistic practices: mass digitalization, the tendency to invest in art, the importance of preserving copyright (blockchain in art), the idea of creating a brand with the artist`s name etc. — all these implies the global crisis of traditional art market. The process of adapting artists to new conditions is ambiguous since the historical context of the development of the art market dictated various options for commodity exchange and gathering, each era had its own specific features of the presentation of the commercial nature of works of fine art. The works of art were originally intended exclusively for personal consumption. The transfer of fine arts to other hands used to be free of charge: as a sign of respect, honor or as a ritual action. Gradually, these narrow frameworks were breached, and works of fine art increasingly fulfilled a public function, serving a religious cult, power. Among the entrepreneurs were real connoisseurs of art making excellent collections that became part of the domestic cultural heritage and national heritage. The authors conclude that in each historical era the art market had its own features, and the work of fine art became a commodity in a classical sense with the advent of an intermediary on the market; the main specific feature of the domestic art market is its formation on the basis of collecting closely related to philanthropy and charity.
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Jenks, Timothy. "Contesting the Hero: The Funeral of Admiral Lord Nelson." Journal of British Studies 39, no. 4 (2000): 422–53. http://dx.doi.org/10.1086/386227.
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In the days before Christmas 1805, William Thomas Fitzgerald's Nelson's Tomb; a Poem made its appearance in London book shops. Fitzgerald was one of the foremost loyalist versifiers of his day—and had previously published an ode to Nelson after the Battle of the Nile. When he took pen in hand, Britain was mourning Nelson's recent death at Trafalgar. Nelson's Tomb then, considered the manner in which Britons would mark his passing. Nelson's funeral would be, Fitzgerald boasted, “no hireling pageant.”Fitzgerald's words conveyed the contemporary loyalist sense that the funeral for Lord Nelson would be genuine, ordered, harmonious, and widely acceptable—that it would avoid the accusations of artificiality and the expressions of dissent that had greeted previous patriotic pageants such as the Naval Thanksgiving of 1797. At first glance, Fitzgerald's expectation would seem to accord with the recent orthodoxy concerning state spectacle in Britain during the wars of 1793–1815, an orthodoxy holding not only that the public pageants of the period were an important manifestation of the particular brand of patriotism that loyalists were interested in marketing but also that the product itself had unifying and socially cohesive effects. But Nelson's funeral—which was held on 9 January 1806 and drew crowds of between twenty and thirty thousand people—has not been widely treated as a loyalist spectacle, largely because those who have considered it have joined Linda Colley in recognizing its apparently iconoclastic nature. Colley was attentive to the state pageants of the period; they featured in her argument for the privileging of a cult of monarchy in officially consecrated expressions of British nationalism.
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Kasirer, Nicholas. "How Jean-Guy Belley Thinks: A Translator's Note." Canadian journal of law and society 26, no. 2 (2011): 253–55. http://dx.doi.org/10.3138/cjls.26.2.253.
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Why has Quebec proved such a fertile ground for the study of legal pluralism over the last generation? It is not that formalism in law is any less tenacious in Quebec than elsewhere, or that the state-made law is held in lower esteem. If anything, the fabled cult of enactment that characterizes modern civilian methodology has been exacerbated in the run-up to the adoption of the Civil Code of Québec and the twenty years since that moment. The mixed nature of Quebec legal sources, given that mixité is seen as much as a historical fact as the basis for a way of knowing law, cannot explain the wealth of scholarly attention devoted to diversity in law. Whether Quebec's brand of pluralism for law comes from factors such as linguistic and cultural diversity, an ongoing contact with Aboriginal law, or a special experience with religious law is a matter of ongoing speculation. But in the final analysis, it is not unfair to think that legal pluralism has flourished in Quebec because of the work of a handful of imaginative scholars who have invested their talent in this intellectual project.Professor Jean-Guy Belley is plainly one of their number. His work as a theorist of legal pluralism is celebrated in Quebec and well read in France. Yet his prodigious scholarly output is less well known elsewhere in Canada, where that work would likely be understood to have special relevance. Indeed, over the past ten or so years, Professor Belley has placed increasing emphasis on Anglo-American legal scholarship and common-law sources in his teaching and thinking about law. The translation of the foregoing essay has therefore been prepared at once as a respectful homage to a friend and colleague and in the hope that, in a modest way, it might encourage a wider readership for his important work.
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Mystsivska, Olesia, and Lesia Kotsiuk. "LINGUISTIC DIMENSION OF ADVERTISING TEXTS OF CARE COSMETIC." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ Fìlologìčna 1, no. 18(86) (2023): 37–43. https://doi.org/10.25264/2519-2558-2023-18(86)-37-43.
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The study examines the concepts of “advertising” and “advertising text” in general. It overviews scientific works devoted to the linguistic aspects of advertising care cosmetics. According to the results of the analysis of the advertising texts of cosmetic products from the British websites Space NK, Cult Beauty and Lookfantastic, the structure of the advertising text of cosmetic products was distinguished, and the names of cosmetic products analysed from the perspective of their construction, as well as from the point of view of the functioning of lexical and stylistic devices in them. The most frequent lexical stylistic means of different levels were outlined. It was found that advertising is simultaneously a means of sales communication, a linguistic form of expression, and a means of influence, and the advertising text should be universal and flexible. By structure, advertising consists of a brand name, a product name, performing a meaningful and influential function, and the main printed advertising text. Epithets, metaphors, allusion, personification, puns and repetition were highlighted in product names. For the author of the advertisement, the title is a more limited space for creativity. Online advertisements contain the name of the section to which the product belongs, which performs both an informational and a descriptive function. The main advertising text usually contains one or two sentences, rarely three or four, and rarely individual phrases. The use of the imperative mode is characteristic. Simple sentences predominate. Preference is given to a quick, short, but at the same time descriptive message. The most frequently used stylistic devices are epithet, metaphor, simile, hyperbole, litote, personification, euphemism, dysphemism, allusion and metalepsis. Examples, translations or explanations are provided for each stylistic figure. Using the French language ensures customer orientation in French-speaking countries or their relation to the luxury category.
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Guttena, Revanth Kumar, and Subhajit Pahari. "“Your Film” – a leap toward co-creation in the film industry." Emerald Emerging Markets Case Studies 15, no. 2 (2025): 1–18. https://doi.org/10.1108/eemcs-11-2024-0475.
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Learning outcomes The case intends to help students understand the fundamentals and applications of co-creation as a business model in a traditionally exclusive industry; the operational and strategic challenges of involving large-scale public participation in creative projects; and the dynamics of balancing professional oversight with public influence in content creation. Students will gain insights into the benefits and potential pitfalls of audience-driven content, fostering critical thinking on the viability of co-creation in diverse industries. Case overview/synopsis Ram Gopal Varma, a renowned Indian filmmaker known for cult classics like Satya, had built a career on unconventional storytelling and cinematic disruption. In 2024, after revisiting Satya for the first time in nearly three decades, Varma experienced a moment of intense reflection on the integrity and direction of his more recent work. This prompted him to develop Your Film, a bold initiative aimed at democratizing the filmmaking process. Based in Hyderabad, India, Your Film proposed an audience-driven co-creation model, where viewers could vote on key aspects of script, cast, director and crew through a digital platform. The goal was to create films “by the people, for the people,” challenging long-held industry norms and repositioning the filmmaker as a facilitator rather than the sole creative authority. The case follows Varma as he evaluates whether to proceed with full audience control, adopt a hybrid model balancing participation and professional oversight or abandon the idea to protect narrative quality and production standards. Students will analyze the strategic, operational and creative implications of this decision, with a focus on co-creation, stakeholder engagement, digital platform design and innovation in India’s evolving entertainment sector. Complexity academic level This case study is suitable for use in MBA and BBA classes for teaching strategic management, marketing management and brand management; Media Studies and Film Industry professionals interested in audience engagement and participatory content creation; and students of Innovation and Entrepreneurship courses focusing on digital disruption in traditional industries, with an emphasis on co-creation, audience engagement and democratization in the entertainment industry. Supplementary material Teaching notes are available for educators only. Subject code CSS 8: Marketing.
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Bhat, Irshad-ul-Haq, Mohd Tamizi B. Mustafa, Abd Latif Mohmod, and H. P. S. Abdul Khalil. "Spectroscopic, thermal, and anatomical characterization of cultivated bamboo (Gigantochloa spp.)." BioResources 6, no. 2 (2011): 1752–63. http://dx.doi.org/10.15376/biores.6.2.1752-1763.
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This paper presents spectroscopic, thermal, and morphological properties of two bamboo species viz. Gigantochloa brang and Gigantochloa wrayi. The nature of cell wall structure and distribution of vascular bundles in G. brang and G. wrayi were studied by scanning electron microscopy and transmission electron microscopy techniques. Gigantochloa spp. at various positions and locations showed identical thermal stability and are stable up to 200 °C. The decomposition of cellulose and hemicelluloses component of the culm occurred between 220 °C and 390 °C, while the degradation of lignin takes place above 400 °C.
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DiCenso, Daniel J. "Review: Holy Treasure and Sacred Song: Relic Cults and Their Liturgies in Medieval Tuscany, by Benjamin Brand." Journal of the American Musicological Society 70, no. 2 (2017): 523–28. http://dx.doi.org/10.1525/jams.2017.70.2.523.
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Kim, Kihyung, SangLin Han, and Yunchang Shin. "The Effect of Consumption Values in Luxury Brands on Cult Intention : Focusing on the Mediating Effects of Positive Affect and Compatibility." Journal of Society of Korea Industrial and Systems Engineering 43, no. 2 (2020): 98–109. http://dx.doi.org/10.11627/jkise.2020.43.2.098.
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Ramírez, Barredo Belén, Guardia María Luisa García, and Barroso Carmen Llorente. "El papel de los títulos de crédito como packaging y marca del film." Grafica 9, no. 17 (2025): 17–27. https://doi.org/10.5565/rev/grafica.177.
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Los títulos de crédito, como primer y último punto de contacto entre film y espectador, podrían comportarse como packaging de la película. El objetivo de esta investigación es analizar las secuencias de títulos de créditos de una muestra de películas internacionales y diferenciar los elementos gráficos que identifican su rol como embalaje y huella visual. Se plantea una triangulación metodológica apoyada en un microanálisis de los atributos primarios que intervienen en su diseño, y una encuesta para contrastar tales datos. Los resultados infieren que, efectivamente, los créditos funcionan como packaging y marca del film, al facilitar su identificación y diferenciación, y conectar emocionalmente con el consumidor
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Giesler, Markus, and Eileen Fischer. "IoT Stories: The Good, the Bad and the Freaky." GfK Marketing Intelligence Review 10, no. 2 (2018): 24–28. http://dx.doi.org/10.2478/gfkmir-2018-0014.
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Abstract Consumers’ perceptions of technology are less matters of product attributes and concrete statistical evidence and more of captivating stories and myths. Managers of IoT can instill consumer trust when they tell highly emotional stories about the technologically empowered self, home, family or society. The key benefit of this approach is that storytelling-based IoT marketing allows consumers to forge strong and enduring emotional bonds with IoT and, in many cases, to develop loyalty beyond belief. However, stories aren’t always positive. Negative stories and meanings about a technology that are circulated in popular culture can be dangerous and harmful to a brand or a new technology. Regardless of its source, marketers need to understand the nature of the doppelgänger images that may be circulating for their technologies. They can be regarded as diagnostic tools to better understand how consumers think about and experience their IoT solutions. Also, doppelgänger narratives are valuable raw ingredients from which marketers can cull new, more captivating IoT stories that nurture consumer adoption.
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Zindler, Frank R. "A New Paradigm for the Study of Christian Origins: Replacing the Dendritic Model." Volume 4 4, no. 1 (2022): 114–52. http://dx.doi.org/10.33929/sherm.2022.vol4.no1.08.
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This article argues that the dendritic (tree-like) or traditional model of Christian origins must be replaced with a plectic (braid-like) model. The dendritic model assumes that Christianity began at a specific point in both time and space—in the person of “Jesus of Nazareth”—and then branched out to form the various ancient sects of Christianity. This article asks: What if the numerous forms of “Christianity” did not all derive from a single historical figure? What if these earliest “Christianities” arose in the same way that the different forms and varieties of Egyptian, Indic, and Greco-Roman religions evolved? A new paradigm is proposed where the various forms of Christianity can be envisioned as forming by the coalescence of various threads (or trajectories) of religious tradition. Some of the threads may trace back into the mists of prehistory, others may trace to the turn of the current era, and still others may have begun in the second or third centuries CE. Not all early forms of Christianity contained the same threads. Not all threads stayed in the braid for long, and still others continued into the present. After entering the braid, threads of tradition evolved, bifurcated, branched off, or were absorbed into other traditions. Clearly, this is what we see happening today as multitudinous sects, cults, and denominations continue to arise and go extinct. As in historical geology, so too in religious history: The present is the key to the past.
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Dean, Jeffrey J. "Holy Treasure and Sacred Song: Relic Cults and Their Liturgies in Medieval Tuscany. Benjamin Brand. Oxford: Oxford University Press, 2014. xxiv + 296 pp. $55." Renaissance Quarterly 69, no. 1 (2016): 344–45. http://dx.doi.org/10.1086/686415.
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Landfeld, A., V. Erban, E. Kováříková, et al. "Decontamination of cut carrot by Persteril® agent based on the action of peroxyacetic acid." Czech Journal of Food Sciences 28, No. 6 (2010): 564–71. http://dx.doi.org/10.17221/212/2008-cjfs.
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The use of cleaned and cut fresh vegetables for direct consumption without cooking is limited by the short shelf life caused by the fast growth of contaminating microflora. With the aim of reducing the contamination, we tested the possible use of peroxyacetic acid (brand name Persteril) as an additive. Peroxyacetic acid breaks down quickly into oxygen and acetic acid; with the latter quickly vaporising through the packaging. Tests were carried out on a model of pre-washed, cut, and re-washed carrots, which were left naturally contaminated to resemble real grocery store conditions. Four decontamination regimens were applied: (1) rinsing with ordinary tap (drinking) water, (2) rinsing with a 0.2% solution of Persteril, (3) rinsing with a 0.2% solution of Persteril + the addition of concentrated Persteril into the packaging before sealing, and (4) rinsing with a 0.2% solution of Persteril + the addition of concentrated Persteril into the packaging before sealing + another addition of concentrated Persteril after 24 hours. The total number of aerobe mesophilic microorganisms (TNM) and the numbers of yeasts and molds were monitored in the samples taken during 28-days of storage. The last decontamination regimen reduced the initial contamination by TNM by about 1&times; 104 CFU/g or 4 log units and no further microbial growth was observed during storage. Yeasts and molds were reduced by about 3.16 &times; 103 CFU/g or 3.5 log units. No statistically significant changes in colour, texture or taste were noted during storage. There was a slight change immediately after the application in the odour of samples treated with concentrated Persteril; however, the odour returned to original levels during storage.
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Amrita Pradnyaswari, Ni Putu Ayu. "Paradoks Pendisiplinan Agama Pada Masyarakat Tengger Di Desa Ngadas, Kecamatan Poncokusomo, Kabupaten Malang, Jawa Timur." Jurnal Ilmiah Cakrawarti 1, no. 2 (2020): 45–55. http://dx.doi.org/10.47532/jic.v1i2.16.
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This research is an original work written with emancipatory spirit about the phenomenon in the society caused by the disciplinary of religion conducted by the Nation through the presence of official religions, and the writing of this thesis have no intention to put any party in responsibility for the inconvenience following that action. Instead of pro- tecting the people’s right to have faith in their own belief as stated in the constitution, the Nation suppresses ethnic societies who has local belief to convert into one of the official religions in Indonesia, namely Islam, Catholic, Christian, Hindu, Buddhist. A gap existed when the nation only recognized “imported” religions as the official religions while the local beliefs which are the original religions of the ancestors only considered as cults and their believers are considered as “kafir”/infidel. This phenomenon can be seen in the peo- ple of Tengger Brang Kidul who live at Ngadas, Malang Regency, East Java.
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Janaina, Aguiar da Silva. "O EXERCÍCIO DA DOCÊNCIA EM MEIO A DITADURA MILITAR (1970-1980): AS PRÁTICAS DE UMA PROFESSORA LEIGA." RevistaFT 28, no. 136 (2024): 87. https://doi.org/10.5281/zenodo.12753187.
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Este trabalho tem como intenção refletir sobre o exercício da docência nas décadas de 70 e 80 do século XX, a partir das práticas de uma professora sem formação profissional, fazendo um entrelaçar do contexto histórico da ditadura militar e os relatos de memória utilizados como fontes de pesquisa para o meu trabalho de conclusão de curso intitulado: Valdirene Maria dos Santos Rosas: as práticas pedagógicas de uma professora leiga (1974-2002), no curso de Licenciatura em Pedagogia, da Universidade Federal da Paraíba/CAMPUS IV. Esse texto trata-se de um trabalho reflexivo, embasado no olhar dos autores: Brandão(1986); Furlan (2008) e Savini (2008) e tem como foco principal o trabalho de professores(as) leigos(as) marcados(as) pela falta de informação, recursos metodológicos e didáticos para desenvolverem suas atividades com plena eficiência durante o período militar, oportunizando ainda um confronto entre o que se conhece da história dos professores leigos no Brasil com as memórias de quem protagonizou e vivenciou esta realidade.
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Trehubov, D., and I. Trehubova. "Relationship of formulas of calendar-ritual and marriage semantics in spring and wedding cycles songs." Culture of Ukraine, no. 72 (June 23, 2021): 45–52. http://dx.doi.org/10.31516/2410-5325.072.07.
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The relevance of the study is determined by the need to review the basics of the cultural heritage of the Ukrainian people in the direction of self-understanding and self-identification. Restoration of historical layers of meanings of rituals and the corresponding songs allows to recreate ways of formation of the nation as a whole.
 The purpose of this study is to identify and interpret in the song plot “bawdry of a girl” a number of formulas that are used to reveal the subtext of the events being spoken.
 The methodology. The article analyzes and systematizes the use of stable formulas within the song plot “bawdry of a girl” and related to him. The application of the selected formulas in the historical aspect to the older examples of song creativity is traced: carols, Christmas carols, spring songs and bathing songs. The research was conducted for the basics of this plot as a reflection of the cult of water and the sun.
 The results. The formulas of the plot “bawdry of a girl” (or “girl-spring”) are highlighted: “Three”, treats with drinks, meeting guests, traveling in three stages, a braid, burning a tree, drowning a girl, the promise of a better life, a girl’s conversation during the burning (drowning), a girl-Galya, a guy-Cossack. It is proved that this plot is connected with the movement of the sun, because according to the worldview of the ancient inhabitants of Ukraine, the sun was born somewhere along the Don, and behind the Danube — “died”. It has been determined that standing under a burning pine tree is similar to meeting dawn, and moving towards the Danube moving towards the Danube (from the Don to home) or immersion in the Danube means a ritual death when a girl’s transitions to marriage. An interpretation of the song “The Cossacks rode” was created: a girl with a boyfriend-groom and suitors after a ritual treat went on a ritual journey for a wedding initiation in the woods, where she met the dawn under a pine tree and the groom confirmed it.
 The scientific topicality of this study is the use of systematic formula analysis to establish the basics of folk song, which allowed to reformulate the plot of “bawdry of a girl” as a “girl-spring” and separate the later layers from the original plot.
 The practical results of this study are the systematization of formulas found in the tragic songs of the spring-wedding cycle within the plot of the “bawdry of a girl”. The paper shows that each of the considered formulas is found in carols, Christmas carols, spring songs and Kupala songs, which allows to combine with them the content of the plot under consideration. Analysis of the formulas used in the plot allows you to see in it the elements of the cults of the sun and water.
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Rakšnys, Adomas Vincas, and Deimantė Žilinskienė. "Development of Tribal Marketing and Application Possibilities in Postmodern Society." Socialiniai tyrimai 44, no. 1 (2021): 29–39. http://dx.doi.org/10.15388/soctyr.44.1.2.
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Relevance and problem of the topic. Global product and service innovations are driving changes in consumer behavior. Business organizations try to apply a variety of marketing strategies to take into account changing consumer values and behaviors, to form new relationships and emotional experiences for their clientele (Cova, Dalli, 2009, p. 315; Sanz-Marcos, 2020, p. 473). Retrospectively, modernized society was dominated by developed and stable social structures and hierarchies, while postmodern society was dominated by social networks of micro-groups, in which individuals establish strong emotional connections and attitudes toward life. In order to ensure effective attraction of new customers and loyalty of existing customers in a postmodern society, business organizations should take into account and acess cultural change, societal fragmentation, and declining social connections. Renewing these social connections in the form of a consumer tribe in connection with the consumption of a product or service is a marketing opportunity and necessity. The concept of tribal marketing in the context of marketing application is related to the recurring quasi-archaic values of consumers: group identity, religiosity, syncretism, group narcissism (Necualaesei, 2017, pp. 122–125; Pinto de Lima, Brito, 2012, p. 293; Cova, Cova, 2002, p. 4). The reintegration of these values in the new conditions is extremely important, especially emphasizing the long-term tendencies of social rationalization of society in many spheres of life, the importance of qualitative indicators in the modernist period. In postmodern society, there is a growing impulse to distance oneself from rational forms of life and return to a natural or primitive state, and this need can be exploited through tribal marketing, when analyzing tribal communities in surfing, where marketing ideals become freedom, simplicity, escape from everyday life and strong impressions. (Canniford, Shankar, 2011, p. 35–46). Other significant tribes such as the Goths, (Cova, Dalli, 2009, p. 323), Harley-Davidson motorcyclists, pipe collectors, and smokers can also be mentioned (Pace et al., 2011, pp. 314-320). V. Badrinarayanan, et. al., is of the opinion that communities of various online games can also be assigned to tribes (Barnes and Mattsson, 2016, p. 98).The problem analyzed in this article can be defined by the following questions: What promotes the formation of tribal marketing and what are the specifics of its application? What are the differences between tribal marketing and traditional marketing? How virtual tribe could formed?The object of the article is the development of tribal marketing and application possibilitiesThe aim of the article is to find out the development and application possibilities of tribal marketing in the postmodern society.Tasks: 1) to theoretically define the concept and essential principles of tribal marketing; 2) to reveal the cultural origins of tribal marketing and the reasons for its formation; 3) to identify the essential differences of tribal marketing in comparison with traditional marketing tools; 4) to reveal the changes related to the transition to the formation of virtual tribes.Methods: methods of analysis, synthesis, generalization and comparative analysis of scientific literature.
 An analysis of the scientific literature has revealed that tribal marketing is a theory that focuses on specific subcultures, and specific products or services become cult objects and emblems that represent belonging to these subcultures, encouraging individual consumption behavior. Tribal subcultures are characterized by strong emotional ties and experiences, common interests, and specific activities. These individuals exist in a peculiar subculture characterized by peculiar myths, values, rituals, language, and hierarchy. It is important to understand that individuals can belong to several tribes at the same time, and tribes are not limited by physical boundaries. The cultural origins of tribal marketing are related to the fragmented and individualized state of postmodern society and the need to reconstruct social ties. In postmodern society, the reintegration of archaic relations takes place under new conditions. The structure of tribal marketing integrates cultural aspects, linking them with the sentiments of primitive society, nostalgia for naturalness, the need for a closer social relationship with the group.However, with the changing technological environment and socio - cultural changes, the formation of tribes is moving into a virtual space. Technological changes have led to the formation of virtual tribes. In a virtual space, individuals and their groups can share the same emotions, opinions, information about a brand, product, or service. Technological change has made it possible for individuals from all over the world to find a group or groups united by common cultural elements. The essential criteria of a virtual tribe are that the tribe has a collective consciousness, rituals and traditions, duties, a sense of commitment to both the whole tribal community and its members. When analyzing virtual tribes, it is useful to rely on the 8E model, as it covers a systematic perspective in assessing the structure and functioning of virtual tribes. The processes of creating new social connections and forms are intensified by modern technologies. Users can interact with each other, regardless of territorial barriers, share information, form virtual tribes (Pinto de Lima, Brito, 2012, pp. 291– 292). It is becoming more important for business organizations not only to take advantage of traditional tribal marketing opportunities, but also to adapt to the opportunities provided by virtual space. However, the topic of tribal marketing is poorly researched in Lithuania.
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СЕЙДИНОВ, Ш. М., А. З. КУСАИНОВ, В. Р. ТАИРОВ, Д. Р. СУЛТАНОВ, and М. Т. ДУЙСЕБАЕВ. "TREATMENT OF HEMANGIOMAS IN CHILDREN OF EXTERNAL LOCALIZATION." Farmaciâ Kazahstana, no. 4 (September 16, 2022): 98–103. http://dx.doi.org/10.53511/pharmkaz.2022.26.79.016.
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В данной статье представлены результаты лечения 42 пациентов от 28-дневного возраста до 4 лет, которые лечились гемангиомой, с локализацией на поверхности кожи, путем криодеструкции и склеротерапии в 2010-2018 годах. Хотя гемангиома является доброкачественной опухолью, она известна своим быстрым ростом и агрессивным, иногда быстрым ростом окружающих тканей, нанося косметический и функциональный дефект. Наиболее сложным для лечения является локализация патологического процесса в области носа, губ, слизистой оболочки полости рта, век, ушей и половых органов. Лечение детей с гемангиомой следует начинать как можно раньше - с момента установления диагноза. Необходимо отказаться от принципа откладывания лечения детей с гемангиомой на позднее время. Регрессия гемангиомы не превышает 3%, поэтому доверять нельзя, особенно на современном этапе. Самоизлечение гемангиомы встречается крайне редко, поэтому должно рассматриваться как исключение. The article shows the results of treatment of 42 patients from 28 days to 4 years with hemangiomas integument cryodestruction between 2010 and 2016. Hemangiomas are benign and even tumors, often at the beginning of their development have a rapid, aggressive, and sometimes lightning, increasing the destruction of surrounding tissues, causing the braid as the arithmetic and functional damage. Most diffi cult to treat is the localization of the pathological process in the region but sa, lips, mucous membranes of the mouth, eyelids, ears and genitals. Treatment of hemangiomas in children should begin as soon as possible after diagnosis. We must renounce the expectant management of hemangiomas in children integument. You should never rely on spontaneous regression of angiomas, which does not exceed 3%. Self-healing hemangiomas, especially at the present stage, occurs rarely and such cases should be regarded as an exception.
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Lizoň, Martin. "In Search of the Russian Idea (From the Novel "Generation P" to Import Substitution)." NOVÁ FILOLOGICKÁ REVUE 15, no. 1 (2024): 86–102. http://dx.doi.org/10.24040/nfr.2023.15.1.86-102.
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The article deals with the literary interpretation of translation/adaptation of advertising texts, a process that took place intensively in Russia in the 1990s. The object of the study is Victor Pelevin's cult work – the novel Generation P. The advertising texts in Pelevin's novel are analysed considering the actual context in which the opposite process is taking place (at least declaratively), i.e., the replacement of foreign production by domestic production. Such process, like the one described by Pelevin, is accompanied by the production of texts that are, in fact, translations/adaptations of Western texts (names, advertising slogans, etc.) or new texts created for "Russian" surrogates of foreign goods or brands. Both processes are typified by the imposition of a certain material culture (consumer goods), the endeavour to adapt media texts to the requirements of the customer and the target group (the Russian consumer), which is also manifested in the search for the so-called "Russian idea" or "Russian soul". The article attempts to prove that in V. Pelevin's novel, this process is presented as a post-industrial one. Pelevin's novel presents this process as a postmodernist game, mockery, intentional irony, exposing the existing cultural clichés and stereotypical perceptions of Russians about themselves. Pelevin implies that comicality of the import substitution industrialisation (ISI) taking place today indicates a failure of this process and inadvertently points out the actual absence of the so-called "Russian idea". Reception of Victor Pelevin's novel through the lens of contemporary events in Russia allows us not only to look at Pelevin’s text from a new perspective, but also to see the ongoing processes in a broader historical and cultural context.
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Lipschultz, Jeremy Harris. "Book Review: Mastering Business for Strategic Communicators, Insights and Advice From the C-suite of Leading Brands, by Matthew W. Ragas and Ron Culp." Journalism & Mass Communication Educator 73, no. 4 (2018): 491–92. http://dx.doi.org/10.1177/1077695818787070.
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FREITAS, Leidamar Vieira de, Keila Paula da SILVA, Marinalva Almeida GOMES, Maria José de FIGUEIREDO, and Taís Aparecida Berlanda BABOLIM. "Desenho animado: a mídia enquanto desafios e possibilidades de aprendizagens." ISCI Revista Científica 11, no. 54 (2024): 46. https://doi.org/10.5281/zenodo.14183283.
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O presente trabalho apresenta um breve histórico da televisão e do desenho animado no Brasil. Analisamos os conteúdos midiáticos usados como suporte didático na educação infantil. O objetivo é compreender como essas ferramentas são utilizadas em sala de aula e como a criança recebe esses conteúdos propostos pelo currículo escolar, sustentado pelo Projeto Político Pedagógico. Para a realização desta pesquisa optamos pela observação pelo período de sete dias, sendo dividido em: seis dias de observação e um para roda de conversas com as crianças. Foi realizado também questionário para a professora e gestão escolar. A observação constituiu em analisar dentro do contexto da educação infantil como: O desenho animado pode contribuir no processo de ensino aprendizagem de forma educativa e construtiva na sociedade. Como essas práticas educativas vêm sendo proposta no ambiente escolar. A revisão da literatura privilegiou os estudos de teóricos como <em>BRANDÃO (2010), COELHO (1998), FISCHER (2002 e 2007), GOMES (2008), MORAN (2007 e 2009),</em> dentre outros teóricos renomados em pesquisas acerca do tema e que constam no referencial bibliográfico. <strong> </strong>