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Books on the topic 'Cultural Branding'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Go, Frank M., Arja Lemmetyinen, and Ulla Hakala, eds. Harnessing Place Branding through Cultural Entrepreneurship. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137465160.

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2

Forum Kulturmarketing (2nd 2006 Ludwigsburg, Germany). Starke Marken im Kulturbetrieb. Baden-Baden: Nomos, 2007.

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3

Armin, Klein, ed. Starke Marken im Kulturbetrieb. Baden-Baden: Nomos, 2007.

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4

Uprising: How to build a brand--and change the world--by sparking cultural movements. New York: McGraw-Hill, 2012.

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5

Zhenyi, Li. Cultural impact on international branding: A case of marketing Finnish mobile phones in China. Jyväskylä: Jyväskylän yliopisto, 2001.

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6

Douglas, Cameron, ed. Cultural strategy: Using innovative ideologies to build breakthrough brands. Oxford: Oxford University Press, 2010.

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7

Pellet, Lizz. The cultural fit factor: Creating an employment brand that attracts, retains, and repels the right employees. Alexandria, Va: Society for Human Resource Management, 2009.

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8

Wen hua ying xiao zhan lue: Li shi, jing guan, min su he wen hua de jia zhi ru he shi xian = The strategy of cultural marketing. Beijing: Zhongguo ren min da xue chu ban she, 2006.

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9

Wen hua ying xiao zhan lue: Li shi, jing guan, min su he wen hua de jia zhi ru he shi xian = The strategy of cultural marketing. Beijing: Zhongguo ren min da xue chu ban she, 2006.

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10

Cultures of commodity branding. Walnut Creek, CA: Left Coast Press, 2010.

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11

Vicari Haddock, Serena, ed. Brand-building: the creative city. Florence: Firenze University Press, 2010. http://dx.doi.org/10.36253/978-88-8453-540-5.

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The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts.

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12

author, Dubourdeau Pierre-Louis, and Leclère Maxime author, eds. La marque France. Paris: Transvalor--Presses des mines, 2011.

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13

Cooke, Phil. Branding faith: Why some ministries impact culture and others don't. Ventura, Calif: Regal Books, 2008.

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14

Clemons, Leigh. Branding Texas: Performing culture in the Lone Star State. Austin: University of Texas Press, 2008.

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15

Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. San Francisco: Jossey-Bass, 2008.

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16

Yasemin, Besen-Cassino, ed. Consuming politics: Jon Stewart, branding, and the youth vote in America. Madison [N.J.]: Fairleigh Dickinson University Press, 2009.

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17

Branding post-communist nations: Marketizing national identities in the "new" Europe. New York: Routledge, 2011.

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18

Tŏ k'ŭn Taehan Min'guk ŭl kkum kkuda: Korea brand fifteen years. Sŏul-si: Chŏngin Ch'ulp'ansa, 2011.

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19

Branding politics in global cities: The decline of machine politics in Bogota, Naples, and Chicago. Cambridge: Cambridge University Press, 2009.

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20

Unique: Telling your story in the age of brands and social media. Ventura, Calif: From Gospel Light, 2012.

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21

Munhakchŏk sŏsa wa sŏsajŏk munhwa: Han'guk munhak kwa Han'guk munhwa ŭi che munje. Kyŏnggi-do P'aju-si: Han'guk Haksul Chŏngbo, 2013.

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22

Iconic power: Materiality and meaning in social life. New York: Palgrave Macmillan, 2011.

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23

Mazur, Laura. Marketing 2000: Critical challenges for corporate survival. London, U.K: Economist Intelligence Unit, 1991.

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24

K'oria pŭraendŭ p'awŏ: Korea brand power. Sŏul: Maeil Kyŏngje Sinmunsa, 2010.

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25

Taehan Min'guk pŭraendŭ p'awŏ. Sŏul-si: Choŭn Ch'aek Mandŭlgi, 2010.

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26

Batchelor, Bob, ed. We are what we sell: How advertising shapes American life--and always has. Santa Barbara, California, USA: Praeger, 2014.

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27

Grow: How ideals power growth and profit at the world's greatest companies. New York: Crown Business, 2011.

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28

Go, F., A. Lemmetyinen, and U. Hakala. Harnessing Place Branding through Cultural Entrepreneurship. Palgrave Macmillan, 2014.

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29

Khamis, Susie. Branding Diversity: New Advertising and Cultural Strategies. Taylor & Francis Group, 2020.

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30

Branding Diversity: New Advertising and Cultural Strategies. Taylor & Francis Group, 2020.

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31

Khamis, Susie. Branding Diversity: New Advertising and Cultural Strategies. Taylor & Francis Group, 2020.

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32

Khamis, Susie. Branding Diversity: New Advertising and Cultural Strategies. Taylor & Francis Group, 2020.

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33

Khamis, Susie. Branding Diversity: New Advertising and Cultural Strategies. Taylor & Francis Group, 2020.

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34

Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning. Taylor & Francis Group, 2016.

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35

Holt, D. B. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press, 2004.

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36

Branding the Global Guggenheim: Cultural Diplomacy in the Neoliberal Age. Taylor & Francis Group, 2019.

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37

Pogorzelski, Jacek. Managing Brands In 4D: Understanding Perceptual, Emotional, Social and Cultural Branding. Emerald Publishing Limited, 2018.

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38

Pogorzelski, Jacek. Managing Brands In 4D: Understanding Perceptual, Emotional, Social and Cultural Branding. Emerald Publishing Limited, 2018.

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39

TransVisuality : the Cultural Dimension of Visuality : Purposive Action: Design and Branding. Liverpool University Press, 2030.

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40

Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding. Emerald Publishing Ltd, 2018.

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41

Rose-Redwood, Reuben, Jani Vuolteenaho, Craig Young, and Duncan Light, eds. Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism. Routledge, 2021. http://dx.doi.org/10.4324/9781003163268.

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42

Spiritual Tattoo: A Cultural History of Tattooing, Piercing, Scarification, Branding, and Implants. Frog, Ltd., 2005.

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43

Branding Texas: Performing Culture in the Lone Star State. University of Texas Press, 2008.

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44

Clemons, Leigh. Branding Texas: Performing Culture in the Lone Star State. University of Texas Press, 2008.

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45

Phelps, Nicholas A. The Cognitive-cultural Economy. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780199668229.003.0010.

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This chapter considers the in-between geography of an economy associated ever more with the consumption of signs and symbols. It also looks at the rise of a cognitive-cultural economy in the social life of commodities constructed by intermediaries and played out in arenas and considers debates over the status of the contemporary economy as primarily cognitive or cultural. The rise of brands and branding and consumption is organized in and around retail and tourism enclaves and the agglomerations that comprise our major cities. The economy between sign and symbol is a particularly hard middle ground to penetrate in analytical terms but also in normative terms. It is this economy of signs and symbols that best illustrates the strengths of post-modern analysis, but which least lends itself to clear and unambiguous policy interventions since politics and policy pronouncements are open to infinite critique for their cultural intolerance or insensitivity.

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46

On Aesthetic and Cultural Issues in Pragmatic Translation: Based on Translation of Brand Names and Brand Slogans. Taylor & Francis Group, 2016.

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47

On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans. Taylor & Francis Group, 2020.

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48

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization. Palgrave Macmillan, 2015.

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49

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization. Palgrave Macmillan, 2013.

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50

Advertising Confluence: Transitioning Marketing Communications into Social Movements. Palgrave Pivot, 2014.

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