Relevant bibliographies by topics / Cultural congruity

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  1. Journal articles

Academic literature on the topic 'Cultural congruity'

Author: Grafiati
Published: 4 June 2021
Last updated: 13 June 2025

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Journal articles on the topic "Cultural congruity"

1

Bhugra, D. "Cultural identity, cultural congruity and distress." European Psychiatry 22 (March 2007): S60. http://dx.doi.org/10.1016/j.eurpsy.2007.01.233.

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2

Lee, Eun-Mi, and Sungjoon Yoon. "Does Cultural Brand Sponsorship Pay Off?" International Journal of Customer Relationship Marketing and Management 12, no. 2 (2021): 1–16. http://dx.doi.org/10.4018/ijcrmm.2021040101.

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This study aims to find out whether a company's cultural sponsorship activities contribute to improving the consumers' attitude toward the company's product ads. To do so, the researchers adopted three intermediate factors such as corporate image, self-brand congruity, and self-monitoring. This study found that consumer attitude toward cultural sponsorship significantly affects corporate image. Self-brand congruity significantly mediates between attitude toward cultural sponsorship and the company's product ad attitude measured for two types of ads: image-based ad and product-based ad. This study also found that self-monitoring with cultural sponsorship activities significantly moderate between self-brand congruity and ad attitude. The finding that not only the corporate image but the attitude toward cultural sponsorship contributed to a positive ad attitude through brand congruity sheds significant strategic insights for brand management.
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Maltseva, Kateryna. "Internalized Cultural Models, Congruity With Cultural Standards, and Mental Health." Journal of Cross-Cultural Psychology 49, no. 8 (2018): 1302–19. http://dx.doi.org/10.1177/0022022118789262.

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Using the cultural consonance theory and the assumptions embedded in the culture consensus model, the present article addresses the associations between consensually understood and collectively shared cultural models and individual mental health. The study specifically explored the role of internalization. A structured survey was developed to extract the local variant of the American cultural model of a “good, worthy life.” The data collected in New England in fall 2012 ( N = 306) contained measures of the individual familiarity with the cultural model, the degree of internalization of its elements, the extent to which each informant’s lifestyle matched the model in their daily life, and measures of positive and negative mental health. The results confirm that the degree of cultural competence and internalization of cultural ideas affect inter-informant variation in both negative and positive mental health, but the relationship is a complex one.
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Jung, Matthias, and Magnus Schlette. "Stimmigkeit als Geltungsanspruch." Deutsche Zeitschrift für Philosophie 66, no. 5 (2018): 587–606. http://dx.doi.org/10.1515/dzph-2018-0042.

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Abstract Meanings are felt and lived by the human organism before they are articulated. Following insights from pragmatism and embodied cognition, this paper suggests that there is an ‘appropriate’ relationship between what is meant and was is expressed in words and actions that can be formulated as a hitherto neglected yet crucial validity claim, namely congruity (Stimmigkeit). Congruity is what connects the meaningfulness implicit in living a life with the articulated meanings of symbolic communication. We distinguish between the intertwined aspects of (1) semiotic congruity, the fusion between sensual patterns and semiotic meanings, (2) performative congruity, the freedom and ability to articulate qualitatively experienced meaningfulness, and (3) hermeneutic congruity, the capability of achieving congruence between situational meanings and one’s entire being-in-the-world. The latter presupposes a synthesis of horizontal (biographical and experiental) and vertical (pertaining to the relation between the several strata of cultural meanings) congruity.
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Yang, Shaohua, Salmi Mohd Isa, and T. Ramayah. "Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework." SAGE Open 11, no. 1 (2021): 215824402110018. http://dx.doi.org/10.1177/21582440211001860.

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The aim of this article was to propose a framework based on the theory of self-congruity and on Hofstede’s uncertainty avoidance. The framework was to combine destination personality, self-congruity, uncertainty avoidance, and tourists’ revisit intention. The present conceptual paper proposed an integrated model of self-congruity which incorporates the effect of uncertainty avoidance. More importantly, the uncertainty avoidance was introduced as a moderator between self-congruity and revisit intention. Based on the theoretical framework proposed in this article, the estimated results affirmed the applicability of the theory of self-congruity for tourism research. Moreover, by extending the theoretical model through the incorporation of a variable of uncertainty avoidance in the context of tourism, this article offers a significant contribution to the tourism literature. It is important to understand how the theory of self-congruity applies across a broad cultural spectrum. This article also offers several implications for destination marketing organizations from a practical perspective.
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Kastenholz, Elisabeth. "‘Cultural proximity’ as a determinant of destination image." Journal of Vacation Marketing 16, no. 4 (2010): 313–22. http://dx.doi.org/10.1177/1356766710380883.

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This article studies the effect of ‘cultural proximity’ on the way tourists perceive North Portugal as a rural holiday destination. Based on results of a one-year-long survey ( N= 2280), the author questions if there is a relationship ‘the culturally closer the tourist, the better destination image’, as expected when following assumptions from product[destination]-self-congruity theory. Eventual moderating effects of Plog’s ‘psycho-graphic traveler type’ are also studied. Results confirm an impact of ‘cultural proximity’ on destination image, however not exactly in the direction indicated by product-self-congruity theory. Indeed, those visitors that are neither closest nor most distant in terms of ‘cultural proximity’ reveal the most positive destination image. The need most tourists feel for a balance between novelty and familiarity, as suggested by some researchers, appears as a reasonable explanation of these findings.
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7

Bhugra, Dinesh, and Pradeep Arya. "Ethnic density, cultural congruity and mental illness in migrants." International Review of Psychiatry 17, no. 2 (2005): 133–37. http://dx.doi.org/10.1080/09540260500049984.

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8

Quester, Pascale G., Amal Karunaratna, and Li Kee Goh. "Self‐congruity and product evaluation: a cross‐cultural study." Journal of Consumer Marketing 17, no. 6 (2000): 525–35. http://dx.doi.org/10.1108/07363760010349939.

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9

Jayachandran, J., and M. Durairaj. "Cultural Congruity as a Major Divergence in Jhumpa Lahiri's “Interpreter of Maladies”." Asian Journal of Research in Social Sciences and Humanities 6, no. 10 (2016): 1265. http://dx.doi.org/10.5958/2249-7315.2016.01086.8.

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10

Dueñas, Mary, and Alberta M. Gloria. "¡Pertenecemos y tenemos importancia aquí! Exploring Sense of Belonging and Mattering for First-Generation and Continuing-Generation Latinx Undergraduates." Hispanic Journal of Behavioral Sciences 42, no. 1 (2020): 95–116. http://dx.doi.org/10.1177/0739986319899734.

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Using a psychosociocultural approach, we examined the role of motivation, belonging, and congruity relative to sense of mattering for 236 Latinx undergraduates attending a public Midwest research university. Findings revealed the key role of belonging in understanding undergraduates’ experiences where belonging accounted for more than half of the variance of mattering as well as mediated the relationship of congruity and mattering. Differences by college generation, academic certificate, and student organization status were also revealed. Practical implications for faculty, administrators, and university personnel and future direction for research are addressed relative to student affiliation and sense of belonging and mattering.
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