Relevant bibliographies by topics / Cultural marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Cultural marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Cultural marketing"

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Gómez Ramírez, Claudia. "Marketing cultural." Revista Escuela de Administración de Negocios, no. 60 (July 31, 2007): 123–46. http://dx.doi.org/10.21158/01208160.n60.2007.408.

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Este artículo analiza la definición de "Marketing" Cultural y la adaptación y beneficios del "marketing" tradicional respecto al conjunto de manifestaciones artísticas de las diversas industrias involucradas en el sector cultural o artístico; asimismo, se desagregan los conceptos básicos que lo componen como factor de éxito en dichas empresas. Se hace uso de la exposición de casos específicos para ilustrar la articulación de estos dos conceptos aparentemente contrapuestos, cultura y "marketing", y registra algunas reflexiones para que el lector se involucre en la construcción del concepto aquí
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Giebisch, Antonia. "Stichwort Cultural Marketing." merz | medien + erziehung 68, no. 2 (2024): 4. https://doi.org/10.21240/merz/2024.2.3.

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Heutzutage ist es wichtig, dass Unternehmen eine tiefgehende Verbindung mit ihren Kund*innen aufbauen. Cultural Marketing gilt als eine Möglichkeit, den Verkauf neuer Produkte mit dem Aufbauen einer kulturellen Verbindung zu Kund*innen zu vereinen. Es geht darum, nicht nur oberflächlich mit Kund*innen in Kontakt zu treten, sondern sich an die kulturellen Gegebenheiten, Werte, Normen sowie an deren Gewohnheiten anzupassen. Ein tiefgreifendes Verständnis der Zielgruppen ist unerlässlich, um diese kulturelle Sensibilität optimal zu nutzen. Sprache spielt dabei eine entscheidende Rolle. Das Potenz
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Jenner, Steve, Brent MacNab, Donnel Briley, Richard Brislin, and Reg Worthley. "Cultural Change and Marketing." Journal of Global Marketing 21, no. 2 (2008): 161–72. http://dx.doi.org/10.1080/08911760802135582.

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Tsalikis, John, and Osita Nwachukwu. "Cross-Cultural Marketing Ethics:." Journal of International Consumer Marketing 1, no. 3 (1989): 45–63. http://dx.doi.org/10.1300/j046v01n03_04.

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Wei, Jui-Jung, Shieh-Liang Chen, and Hsin-Hung Lin. "Taiwan's Unique Cultural Elements in Cultural Marketing Design." Innovation on Design and Culture 1, no. 3 (2022): 17–25. http://dx.doi.org/10.35745/idc2022v01.03.0002.

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The concept of "cultural creativity" has set off a wave of enthusiasm around the world recently. Taiwan has many cultural characteristics that are different from European and American cultural design. There is an opportunity for Taiwan to combine cultural inspiration and creative development and transformation through creative industries. Temples are close to the daily life of many people with local characteristics in Taiwan as places where the Taiwanese retain a rich cultural atmosphere. The development of the cultural and creative concepts of such cultural elements influences the marketing d
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Hirsch, Dominika. "International marketing communication - Cultural context." Transactions of the Institute of Aviation 226, no. 5 (2012): 157–70. http://dx.doi.org/10.5604/05096669.1077484.

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Richards, Greg, and Carolina Bonink. "Marketing cultural tourism in Europe." Journal of Vacation Marketing 1, no. 2 (1995): 172–80. http://dx.doi.org/10.1177/135676679500100205.

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Vila, Natalia, and Ines Kuster Boluda. "Cross cultural marketing teachers' profile." Multicultural Education & Technology Journal 2, no. 3 (2008): 140–55. http://dx.doi.org/10.1108/17504970810900441.

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Dimanche, Frédéric. "Cross-Cultural Tourism Marketing Research:." Journal of International Consumer Marketing 6, no. 3-4 (1994): 123–60. http://dx.doi.org/10.1300/j046v06n03_08.

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Wang, Jiayi. "Cross-cultural Marketing: Analysis of Marketing Strategies and Consumer Behavior Under Different Cultural Backgrounds." Frontiers in Business, Economics and Management 16, no. 2 (2024): 230–33. https://doi.org/10.54097/1h3s6087.

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The marketing strategy and consumption behavior of the intelligent board writing software in the cross-cultural market are deeply discussed. Based on the analysis of market demand and consumption habits under different cultural backgrounds, various effective marketing strategies of cross-cultural market are put forward. First, in order to better meet the needs of users in different regions, the importance of language localization and cultural adaptation is emphasized. Secondly, according to the needs of different brand image and marketing methods under different cultural backgrounds, the brand
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Dissertations / Theses on the topic "Cultural marketing"

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Miszputen, Francis. "Patrocínio à cultura: do marketing cultural à responsabilidade social." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/13036.

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Submitted by Francis Miszputen (francis@pobox.com) on 2014-12-18T15:15:58Z No. of bitstreams: 1 Versão Final Completa PDF - DISSERTAÇÃO MESTRADO Profissional CPDOC - Francis Miszputen.pdf: 2355209 bytes, checksum: f8b36b83430b2f2631e1e1e44916d1ee (MD5)<br>Approved for entry into archive by Rafael Aguiar (rafael.aguiar@fgv.br) on 2015-01-06T17:29:25Z (GMT) No. of bitstreams: 1 Versão Final Completa PDF - DISSERTAÇÃO MESTRADO Profissional CPDOC - Francis Miszputen.pdf: 2355209 bytes, checksum: f8b36b83430b2f2631e1e1e44916d1ee (MD5)<br>Approved for entry into archive by Marcia Bacha (marcia.b
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Carneiro, Liliane da Silva. "Correntes d'Escritas : o plano de marketing." Master's thesis, Porto : [Edição do Autor], 2010. http://hdl.handle.net/10216/55877.

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Correntes d'Escritas, um evento cultural, um encontro literário que reúne escritores de língua portuguesa e espanhola, numa cidade do norte litoral, na Póvoa de Varzim. Este encontro, que conta já com 11 anos de existência, ocorre anualmente no mês de Fevereiro e atrai pessoas de todas as idades e de todos os cantos do mundo. No entanto, nenhum estudo até ao momento tinha sido realizado com o intuito de explorar as suas características. Ao longo do meu estágio realizado na Câmara da Póvoa de Varzim, tive a oportunidade de conhecer melhor este meio, e inclusive observar os quatros dias do Corre
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Carneiro, Liliane da Silva. "Correntes d'Escritas : o plano de marketing." Dissertação, Porto : [Edição do Autor], 2010. http://aleph.letras.up.pt/F?func=find-b&find_code=SYS&request=000206945.

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Correntes d'Escritas, um evento cultural, um encontro literário que reúne escritores de língua portuguesa e espanhola, numa cidade do norte litoral, na Póvoa de Varzim. Este encontro, que conta já com 11 anos de existência, ocorre anualmente no mês de Fevereiro e atrai pessoas de todas as idades e de todos os cantos do mundo. No entanto, nenhum estudo até ao momento tinha sido realizado com o intuito de explorar as suas características. Ao longo do meu estágio realizado na Câmara da Póvoa de Varzim, tive a oportunidade de conhecer melhor este meio, e inclusive observar os quatros dias do Corre
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Conte, Marcos André. "Marketing cultural, imagem e identidade : o caso Petrobras." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2010. http://hdl.handle.net/10183/30614.

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Essa dissertação busca desenvolver uma discussão sobre a prática do marketing cultural, espécie de ação comunicacional que utiliza patrocínios a atividades e expressões artístico-culturais para divulgar empresas ou produtos, integrando-se às suas estratégias publicitárias. Para tanto, utilizou-se como caso de análise a política de patrocínios culturais da Petrobras – Petróleo Brasileiro SA., compreendida dentro da estratégia publicitária da mesma. O referencial teórico abordado busca primeiramente descrever e compreender o que é, como e quando se desenvolveu o marketing cultural, bem como as r
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Pilão, Valéria. "As diferentes formas de inserção da cultura no processo de acumulação de capital : a particularidade brasileira /." Marília, 2017. http://hdl.handle.net/11449/148689.

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Orientador: Fátima Cabral<br>Banca: Francisco Corsi<br>Banca: Marcos Tadeu Del Roio<br>Banca: Cleiton Daniel Alvaredo Paixão<br>Banca: Maria Orlanda Pinassi<br>Resumo: Nas últimas décadas ocorreu uma singular aproximação entre as produções culturais e o mercado. Na imediaticidade do cotidiano observa-se a utilização da cultura como forma de valorizar a imagem da cidade, como uma modalidade de marketing para grandes corporações bem como uma forma de investimento especulativo. A partir dessas manifestações aparentes, mas não se limitando a elas, buscar-se-á a explicação do processo de cooptação
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ASSIS, Maria Elisabete Arruda De. "Cultura como marketing, marketing como troca: a reciprocidade e o Centro Cultural Banco do Brasil Rio de Janeiro." Universidade Federal de Pernambuco, 2007. https://repositorio.ufpe.br/handle/123456789/588.

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Made available in DSpace on 2014-06-12T15:03:53Z (GMT). No. of bitstreams: 2 arquivo4353_1.pdf: 4853641 bytes, checksum: d622031450ee0f2028dfc5ccb83fdd18 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2007<br>As leis de financiamento à cultura, na esfera federal, ao propiciarem o surgimento do marketing cultural parecem aprofundar e redefinir, de modo peculiar, as relações entre Estado mercado. A partir de um estudo de caso, o do Centro Cultural Banco do Brasil do Rio de Janeiro, este trabalho procura compreender, sob uma perspectiv
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Hoffmann, Edgar. "Eurasia between cultural studies and marketing." Asia-Pacific Research Center, Hanyang University, 2010. http://dx.doi.org/10.1016/j.euras.2010.04.005.

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In marketing, Eurasia is currently still an area of terra incognita between the CEE and the Asia-pacific region. This paper deals from a linguistic cultural studies viewpoint with the question of how far Eurasia can be a relevant region for MNE marketing. To this end, the enrichment of the conception of Eurasia in Russia will be researched in its philosophical, political and economic dimensions using the original geographic dimension as a baseline. The individual conceptual components will be scrutinized in detail for their potential significance for regional marketing in post-soviet economic
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Морозова, Ірина Анатоліївна, Ирина Анатольевна Морозова, Iryna Anatoliivna Morozova, and A. V. Samoylikova. "Cultural aspects of the modern marketing." Thesis, Видавництво СумДУ, 2008. http://essuir.sumdu.edu.ua/handle/123456789/16034.

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Brescancini, Ana Maria. "Marketing cultural: um estudo de caso." reponame:Repositório Institucional do FGV, 1993. http://hdl.handle.net/10438/4836.

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Made available in DSpace on 2010-04-20T20:14:57Z (GMT). No. of bitstreams: 0 Previous issue date: 1993-03-24T00:00:00Z<br>O marketing cultural é uma realidade para as grandes corporações mundiais. A associação de uma atividade ou marca a produtos de natureza artístico-cultural insere-se no rol de preocupações com a comunicação da imagem corporativa, que transformou-se num diferencial competitivo dos anos 90. Atualmente, o que uma organização comunica a seus diversos públicos é tão importante quanto o que ela efetivamente faz ou produz.
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Meehan, Elizabeth. ""Marketing Ireland, marketing Irelands" : commodifying cultural identity in the tourism industry." Thesis, Queen's University Belfast, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.527972.

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Books on the topic "Cultural marketing"

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Parowicz, Izabella. Cultural Heritage Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-00287-9.

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Robert, Rugimbana, and Nwankwo Sonny, eds. Cross-cultural marketing. Thomson, 2003.

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Muylaert, Roberto. Marketing cultural & comunicação dirigida. Editora Globo, 1993.

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Almeida, Candido José Mendes de. and Da-Rin Silvio, eds. Marketing cultural ao vivo: Depoimentos. F. Alves, 1992.

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Church, Nancy J. Marketing for nonprofit cultural organizations. Clinton-Essex-Franklin Library System, 1986.

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McDermott, Brian J. Marketing, postmodernism and cultural change. The Author), 1992.

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1933-, Korzenny Betty Ann, ed. Hispanic marketing: A cultural perspective. 2nd ed. Butterworth-Heinemann, 2012.

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1933-, Korzenny Betty Ann, ed. Hispanic marketing: A cultural perspective. Elsevier/Butterworth-Heinemann, 2005.

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Bollo, Alessandro. Il marketing della cultura. Carocci, 2012.

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(Organization), SIGNIS, ed. Social marketing: Marketing moral, human, social, and cultural values. SIGNIS-Asia, 2007.

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Book chapters on the topic "Cultural marketing"

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Korzenny, Felipe, Sindy Chapa, and Betty Ann Korzenny. "Cultural Marketing." In Hispanic Marketing, 4th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003230755-1.

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Askegaard, Søren, and Simon Møberg Torp. "Cultural corporate branding." In Marketing Management. Routledge, 2020. http://dx.doi.org/10.4324/9780203710807-16.

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Berger, Arthur Asa. "Marketing Brands." In Brands and Cultural Analysis. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-24709-6_5.

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Lowe, Robin, Isobel Doole, and Felicity Mendoza. "Cross cultural marketing strategies." In Entrepreneurship Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429505461-19.

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Gillespie, Kate, and K. Scott Swan. "Cultural and Social Forces." In Global Marketing, 5th ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003141709-3.

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Durand, Aurélia. "Cultural Distance." In Marketing and Globalization. Routledge, 2018. http://dx.doi.org/10.4324/9781315474175-5.

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Palmer, Adrian. "Cultural Influences on Relationship Marketing." In Relationship Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_15.

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Beveridge, Ivana. "Frameworks for Interpreting Cultural Differences." In Intercultural Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781003025344-6.

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Alon, Ilan, Eugene Jaffe, Christiane Prange, and Donata Vianelli. "Evaluating Cultural and Social Environments." In Global Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429203343-4.

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Torelli, Carlos J., and Maria A. Rodas. "The Cultural Audit." In Globally-Minded Marketing. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-50812-7_8.

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Conference papers on the topic "Cultural marketing"

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Janičić, Radmila. "Strategic Marketing Planning in Development of Arts and Cultural Institutions." In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.25.

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The paper present theoretical and practical aspects of strategic marketing planning in development of arts and cultural institutions. Focus of the paper is on developing theoretical aspects of strategic marketing planning in development of arts and cultural institutions. The theoretical part of the paper is based on modern literature in the field of strategic marketing planning, brand building, arts and culture. The key hypothesis of the paper is that development of arts and cultural institutions have to be based on strategic marketing planning, on strategic marketing analysis, implementation
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Ling, Kedi. "A Rising Marketing Star – A Study into Douyin Marketing." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.198.

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Chiriac, Lilia. "The marketing approach in cultural tourism." In The 5th Economic International Conference “Competitiveness and sustainable development“. Technical University of Moldova, 2023. http://dx.doi.org/10.52326/csd2023.30.

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The multitude of tourist and cultural products and services, as well as the ever-increasing demand for them, requires the application of marketing methods and techniques to promote cultural tourism both nationally and internationally. This enables the tourist offer to be tailored to the needs of the target audience and the strategic objectives of tour operators to be achieved. By developing and implementing marketing strategies in accordance with the specificities of the identified target segments, the development of cultural tourism is made possible.
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Oralkan, Ayca. "Highlighting Cross-cultural Differences as Rhetorical Strategies in Tourism Marketing for Eurasian Countries." In International Conference on Eurasian Economies. Eurasian Economists Association, 2019. http://dx.doi.org/10.36880/c11.02278.

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Today, tourism represents a large part of the global economy. Tourism, which has become a widespread activity of the modern world, has generated a diversified marketing sector with motivations such as experiencing different natural conditions and different cultures. In addition to its contribution to regional development, the marketing of cultural tourism promotes multidimensional cultural characteristics that have a positive impact on the welfare of society. Quality of life as an understanding of life satisfaction is increased by the standards offered by tourism. In this context, tourism mark
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Šain, Marija, iva Buljubašić, and Vlatka Mihaljević. "THE POWER OF (UNCONVENTIONAL) MARKETING IN FUNDRAISING: THE PERSPECTIVE OF THE CULTURAL SECTOR." In European realities - Power : 5th International Scientific Conference. Academy of Arts and Culture in Osijek, J. J. Strossmayer University of Osijek, 2023. http://dx.doi.org/10.59014/nfuw3755.

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This paper analyzes the importance and use of marketing for fundraising in the cultural sector. Namely, due to limited public financial resources and social changes in general, the cultural sector should turn to the market and to new sources of financing and implement a fundraising strategy. Activities are needed to attract financial resources from various sources to ensure the income necessary for its operation and sustainability. To be successful in fundraising and ensure stable business, the cultural sector needs to implement various activities that are usually associated with the profit se
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Guo, Xiaoyu, Weiyue Li, Hongrui Hu, Lisi He, and Shengjie Li. "Influencer Marketing and Traditional Marketing in China: How Does Influencer Marketing in the Leisure Food Industry Affect Purchase Intention." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.249.

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Shen, Junzhe, Mei Xu, and SangShi Yang. "Disney Marketing Strategy Review." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.125.

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Veghes, Calin. "Bridging internet and cultural heritage through a digital marketing funnel: An exploratory approach." In CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics. Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/carma2020.2020.11627.

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Digital marketing and cultural heritage: what may have in common two areas that seem so different? What may connect a dynamic, evolving and even catchy field to a rather static, outdated and quite boring one? Maybe a funnel. Actually, a marketing funnel. More precisely a digital marketing funnel aiming to support the capitalization of the cultural heritage by drawing attention, raising interest, stimulate desire and generate action related to the cultural heritage output – goods, services, brands, events, and activities – under of the forms of discovering, exploring, experiencing and enjoying
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Huang, Yijun, and Qinghua Lyu. "Consumersr Cultural Identity and Marketing of Derivatives of Intangible Cultural Heritage." In 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/iccessh-18.2018.298.

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Ivashova, V. A., A. A. Grudneva, V. V. Mizyureva, V. V. Rahaeva, and G. V. Tokareva. "Marketing of Cultural Services: Social and Cultural Challenges of the Region." In International Scientific Conference on Philosophy of Education, Law and Science in the Era of Globalization (PELSEG 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200723.033.

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Reports on the topic "Cultural marketing"

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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
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Moeller, K. L., L. M. Malinowski, J. F. Hoffecker, et al. Class 1 overview of cultural resources for the Western Area Power Administration Salt Lake City Area Integrated Projects electric power marketing environmental impact statement. Office of Scientific and Technical Information (OSTI), 1993. http://dx.doi.org/10.2172/10114354.

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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.
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Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

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This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
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Garwood, Anna. Network for Biodigesters in Latin America and the Caribbean: Case Studies and Future Recommendations. Inter-American Development Bank, 2010. http://dx.doi.org/10.18235/0008830.

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As a result of renewed regional interest in biogas technology, the Network for Biodigesters in Latin America and the Caribbean (RedBioLAC) was formed to increase dialogue concerning: a) Promotion and management of biogas projects; and b) Innovations in the field. The network has exemplified the productivity of having a forum of opportunities to tackle and share valuable innovations in materials, marketing, and approach to a project's management and finances. Currently, RedBioLAC is building momentum by beginning development of a web-based project information sharing and management platform. Th
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Norelli, John L., Moshe Flaishman, Herb Aldwinckle, and David Gidoni. Regulated expression of site-specific DNA recombination for precision genetic engineering of apple. United States Department of Agriculture, 2005. http://dx.doi.org/10.32747/2005.7587214.bard.

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Objectives: The original objectives of this project were to: 1) evaluate inducible promoters for the expression of recombinase in apple (USDA-ARS); 2) develop alternative selectable markers for use in apple to facilitate the positive selection of gene excision by recombinase (Cornell University); 3) compare the activity of three different recombinase systems (Cre/lox, FLP/FRT, and R/RS)in apple using a rapid transient assay (ARO); and 4) evaluate the use of recombinase systems in apple using the best promoters, selectable markers and recombinase systems identified in 1, 2 and 3 above (Collabor
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Yahav, Shlomo, John Brake, and Noam Meiri. Development of Strategic Pre-Natal Cycling Thermal Treatments to Improve Livability and Productivity of Heavy Broilers. United States Department of Agriculture, 2013. http://dx.doi.org/10.32747/2013.7593395.bard.

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The necessity to improve broiler thermotolerance and live performance led to the following hypothesis: Appropriate comprehensive incubation treatments that include significant temperature management changes will promote angiogenesis and will improve acquisition of thermotolerance and carcass quality of heavy broilers through epigenetic adaptation. It was based on the following questions: 1. Can TM during embryogenesis of broilers induce a longer-lasting thermoregulatory memory (up to marketing age of 10 wk) that will improve acquisition of thermotolerance as well as increased breast meat yield
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