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Journal articles on the topic 'Cultural marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 April 2022

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1

Gómez Ramírez, Claudia. "Marketing cultural." Revista Escuela de Administración de Negocios, no. 60 (July 31, 2007): 123–46. http://dx.doi.org/10.21158/01208160.n60.2007.408.

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Este artículo analiza la definición de "Marketing" Cultural y la adaptación y beneficios del "marketing" tradicional respecto al conjunto de manifestaciones artísticas de las diversas industrias involucradas en el sector cultural o artístico; asimismo, se desagregan los conceptos básicos que lo componen como factor de éxito en dichas empresas. Se hace uso de la exposición de casos específicos para ilustrar la articulación de estos dos conceptos aparentemente contrapuestos, cultura y "marketing", y registra algunas reflexiones para que el lector se involucre en la construcción del concepto aquí presentado.

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2

Jenner, Steve, Brent MacNab, Donnel Briley, Richard Brislin, and Reg Worthley. "Cultural Change and Marketing." Journal of Global Marketing 21, no. 2 (June 11, 2008): 161–72. http://dx.doi.org/10.1080/08911760802135582.

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3

Tsalikis, John, and Osita Nwachukwu. "Cross-Cultural Marketing Ethics:." Journal of International Consumer Marketing 1, no. 3 (July 20, 1989): 45–63. http://dx.doi.org/10.1300/j046v01n03_04.

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4

Hirsch, Dominika. "International marketing communication - Cultural context." Transactions of the Institute of Aviation 226, no. 5 (October 16, 2012): 157–70. http://dx.doi.org/10.5604/05096669.1077484.

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5

Vila, Natalia, and Ines Kuster Boluda. "Cross cultural marketing teachers' profile." Multicultural Education & Technology Journal 2, no. 3 (August 22, 2008): 140–55. http://dx.doi.org/10.1108/17504970810900441.

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6

Dimanche, Frédéric. "Cross-Cultural Tourism Marketing Research:." Journal of International Consumer Marketing 6, no. 3-4 (August 26, 1994): 123–60. http://dx.doi.org/10.1300/j046v06n03_08.

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7

Richards, Greg, and Carolina Bonink. "Marketing cultural tourism in Europe." Journal of Vacation Marketing 1, no. 2 (January 1995): 172–80. http://dx.doi.org/10.1177/135676679500100205.

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8

Lee, Seung-Eun, and Mary A. Littrell. "Marketing Cultural Products on the Internet: Targeting Cultural Creatives." Clothing and Textiles Research Journal 24, no. 1 (January 2006): 33–45. http://dx.doi.org/10.1177/0887302x0602400103.

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9

Tresidder, Richard. "Experiences Marketing: A Cultural Philosophy for Contemporary Hospitality Marketing Studies." Journal of Hospitality Marketing & Management 24, no. 7 (August 19, 2014): 708–26. http://dx.doi.org/10.1080/19368623.2014.945224.

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10

Honjo, Kayoko. "Understanding the Significance of Cultural Branding in Brand Theory." Japan Marketing Journal 39, no. 4 (March 31, 2020): 60–65. http://dx.doi.org/10.7222/marketing.2020.022.

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11

Bašan, Lorena, Jelena Kapeš, and Lea Brolich. "Sustainable marketing factors." Ekonomski vjesnik 34, no. 2 (2021): 385–400. http://dx.doi.org/10.51680/ev.34.2.11.

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Purpose: This paper discusses tourists’ attitudes towards sustainable marketing factors in the context of cultural tourism. It aims to examine the influence of tourists’ attitudes on satisfaction with the overall cultural experience and perceived ecological, social, and economic effects and their impact on satisfaction. Methodology: The survey was conducted in Croatia in 2020 on a sample of 205 domestic tourists. Based on previous research, two sets of marketing items were defined: items closely related to sustainability (CRS) and items not closely related to sustainability (NCRS). Exploratory factor analysis (EFA) was applied to extract factors, followed by Principal Component Analysis (PCA). Multiple linear regression analysis was used to test the factors’ impact on satisfaction and perceived cultural tourism effects. Results: The results of factor analysis generated two CRS factors (Sustainable destination policies, Propensity for sustainable behaviour) and two NCRS factors (Respect for cultural heritage, Servicescape). The two CRS factors and the factor Respect for cultural heritage have a statistically significant influence on overall satisfaction. Moreover, the results imply that Propensity for sustainable behaviour and Respect for cultural heritage positively contribute to overall satisfaction. Among all the observed factors, only Sustainable destination policy does not significantly influence any perceived cultural tourism effects. In contrast, the perceived socio-cultural and economic effects have a positive influence on tourist satisfaction. Conclusion: The research results underpin the influence of sustainable marketing factors on satisfaction with the overall cultural experience and perceived tourism effects and their impact on satisfaction. The findings provide new insights into marketing theory and guidelines for marketing managers regarding sustainability in cultural tourism.

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12

Augusto, Eduardo, and Mitsuru Higuchi Yanaze. "Gestão estratégica da cultura: a emergência da comunicação por ação cultural." Organicom 7, no. 13 (December 26, 2010): 65. http://dx.doi.org/10.11606/issn.2238-2593.organicom.2010.139070.

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Os investimentos em cultura pelas organizações estranhas ao mundo das artes vêm se tornando um importante instrumento institucional para geração de posicionamento estratégico. Adotado popularmente como marketing cultural, esse tipo de investimento deveria ser corretamente denominado de comunicação por ação cultural. Nesse sentido, os principais resultados deste trabalho indicaram que o termo marketing cultural é considerado como ferramenta de comunicação ou parte da estratégia de comunicação das empresas, por meio do patrocínio de atividades culturais com o objetivo principal de geração de imagem positiva da marca.

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13

So-Young Kim, 구진경, and Seunghee Im. "The Scale Development of Cultural Marketing." Journal of Product Research 29, no. 6 (November 2011): 119–31. http://dx.doi.org/10.36345/kacst.2011.29.6.012.

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14

Mahecha, Miguel. "Etnomarketing. La dimensión cultural del marketing." Entornos 30, no. 2 (November 30, 2017): 275–78. http://dx.doi.org/10.25054/01247905.1662.

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15

Fatehi, Kamal, Jennifer L. Priestley, and Gita Taasoobshirazi. "International marketing and intra-cultural heterogeneity." Asia Pacific Journal of Marketing and Logistics 30, no. 3 (June 11, 2018): 669–88. http://dx.doi.org/10.1108/apjml-04-2017-0067.

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Purpose Most international marketing studies, taking a sociological position, assume homogeneity within and heterogeneity between cultures. Taking a psychological position and based on the Mindscape Theory, the purpose of this paper is to support the hypothesis that there is intra-cultural and intra-market heterogeneity. Design/methodology/approach The translated survey for international use has many problems. These problems can greatly be minimized by the use of pictorial/geometric shapes that were used in this study. These shapes were constructed using redundant and non-redundant complexity, and made to be culture neutral. Findings Data analysis supported the presence of three of the four Mindscape types as was hypothesized, indicating individual intra-market heterogeneity in the three cultures under investigation. Additionally, the corollary hypothesis of transcultural heterogeneity was confirmed. Research limitations/implications It has been proposed that Mindscape types are partly innate and partly learned. What proportions constitute each part? Can the learned aspect be unlearned? Can different marketing strategies appeal to each? What marketing programs are better suited to influence the learned aspect? Future studies could explore these issues. Practical implications The findings of this paper have wide applicability and implications for international marketing strategy, including ways of deploying market segmentation, target marketing, positioning strategies, as well as configurations of marketing mix elements. Originality/value This paper used a novel and unique way for data collection and analysis. A geometric-pictorial survey was used for data collection. Data analysis was done with factor analysis and cluster analysis combined.

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16

Franklin, Peter, and Antje Wilton. "Cross‐cultural marketing communication and translation." Perspectives 8, no. 4 (January 2000): 249–65. http://dx.doi.org/10.1080/0907676x.2000.9961394.

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17

Howard, Carol, and Paul Hcrbig. "Cultural Rationale for Japanese Marketing Philosophy." Journal of Customer Service in Marketing & Management 4, no. 3 (August 28, 1998): 11–32. http://dx.doi.org/10.1300/j127v04n03_02.

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18

Brown, Stephen. "Mesmerizing marketing: a compact cultural history." European Business Review 20, no. 4 (June 27, 2008): 350–63. http://dx.doi.org/10.1108/09555340810886611.

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19

Hoffmann, Edgar. "Eurasia between Cultural Studies and Marketing." Journal of Eurasian Studies 1, no. 2 (July 2010): 119–26. http://dx.doi.org/10.1016/j.euras.2010.04.005.

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20

Dyall, L., S. Tse, and A. Kingi. "Cultural Icons and Marketing of Gambling." International Journal of Mental Health and Addiction 7, no. 1 (January 15, 2008): 84–96. http://dx.doi.org/10.1007/s11469-007-9145-x.

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21

Takahashi, Fumisa. "Service Quality and Acquisition of Cultural Knowledge in an Art Museum:." Japan Marketing Journal 38, no. 1 (June 30, 2018): 78–91. http://dx.doi.org/10.7222/marketing.2018.030.

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22

Couvares, Francis G., and Neil Harris. "Cultural Excursions: Marketing Appetites and Cultural Tastes in Modern America." Journal of Interdisciplinary History 24, no. 1 (1993): 188. http://dx.doi.org/10.2307/205141.

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23

Skramstad, Harold K., and Neil Harris. "Cultural Excursions: Marketing Appetites and Cultural Tastes in Modern America." Technology and Culture 34, no. 2 (April 1993): 410. http://dx.doi.org/10.2307/3106544.

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24

Washburn, Wilcomb E., and Neil Harris. "Cultural Excursions: Marketing, Appetites, and Cultural Tastes in Modern America." Design Issues 9, no. 1 (1992): 90. http://dx.doi.org/10.2307/1511604.

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25

Schlereth, Thomas J., and Neil Harris. "Cultural Excursions: Marketing Appetites and Cultural Tastes in Modern America." Journal of American History 79, no. 1 (June 1992): 294. http://dx.doi.org/10.2307/2078564.

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26

Hausmann, Andrea. "Cultural Tourism: Marketing Challenges and Opportunities for German Cultural Heritage." International Journal of Heritage Studies 13, no. 2 (March 2007): 170–84. http://dx.doi.org/10.1080/13527250601121351.

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27

Wilson-Barnao, Caroline. "How algorithmic cultural recommendation influence the marketing of cultural collections." Consumption Markets & Culture 20, no. 6 (June 13, 2017): 559–74. http://dx.doi.org/10.1080/10253866.2017.1331910.

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28

Ziwei Pan, Ziwei Pan. "Design of Interactive Cultural Brand Marketing System based on Cloud Service Platform." 網際網路技術學刊 23, no. 2 (March 2022): 321–34. http://dx.doi.org/10.53106/160792642022032302012.

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<p>Changes in the marketing environment and consumer behavior are the driving force for the development of online marketing. Although traditional marketing communication still exists, it has been unable to adapt to the marketing needs of modern cultural brands. On this basis, this paper combines the cloud service platform to design an interactive cultural brand marketing system. In view of the problems of improper task scheduling and resource waste in cloud platform resource scheduling in actual situations, a dynamic resource scheduling optimization model under the cloud platform environment is established, and fuzzy evaluation rules are designed. Moreover, through problem analysis, based on the reinforcement learning algorithm, this paper proposes a deep reinforcement learning resource scheduling algorithm based on tabu search, and combines the algorithm to design the functional module of the marketing system. On this basis, this paper designs an experiment to verify the performance of this interactive cultural brand marketing system. The research results prove that the marketing system constructed in this paper has certain reliability.</p> <p> </p>

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29

Caputo, Andrea, Oluremi B. Ayoko, Nii Amoo, and Charlott Menke. "The relationship between cultural values, cultural intelligence and negotiation styles." Journal of Business Research 99 (June 2019): 23–36. http://dx.doi.org/10.1016/j.jbusres.2019.02.011.

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30

Chen, Steven. "Cultural technology." International Marketing Review 33, no. 1 (February 8, 2016): 25–50. http://dx.doi.org/10.1108/imr-07-2014-0219.

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Purpose – The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used by media producers of the South Korean music industry. Design/methodology/approach – An historic analysis was implemented to investigate the modalities and structures through which cultural products are produced and disseminated. Data for this study came from 314 articles collected from www.allkpop.com, a leading English-language, South Korean popular culture news site. Findings – The cultural technology framework consists of the institutionalization of cultural technology, exportation of cultural content, collaborations with local talent, and joint ventures with local markets. Research limitations/implications – The findings emerge from an analysis of South Korean popular music industries, and further research is needed to generalize the results across cultural industries. Practical implications – The cultural technology framework can be applied to cultural industries such as music, film, comics, and art, where culture and language could be barriers to adoption. Originality/value – This study outlines a framework for the modes of entry and positioning strategies of cultural goods (e.g. music) in international markets. Extant literature has examined global marketing from the purview of durable consumer goods and brands, with limited insights into cultural products. More broadly, this paper addresses the call for more qualitative inquiry into international marketing topics.

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31

Kjellberg, Hans, and Claes-Fredrik Helgesson. "POLITICAL MARKETING." Journal of Cultural Economy 3, no. 2 (July 2010): 279–97. http://dx.doi.org/10.1080/17530350.2010.494379.

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32

Ventura, Claudia. "Territorial Marketing Applied to Cultural Tourism: Assessment of Cultural Event Impacts." Advanced Engineering Forum 11 (June 2014): 585–93. http://dx.doi.org/10.4028/www.scientific.net/aef.11.585.

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Event Marketing and Regional Studies are widely considered discipline with still uncertain and not fully defined contours. In order to highlight the extent and the relevance of developing researches into these fields, it is proposed here a study able to demonstrate the operational validity of marketing in favor territorial development. The research work has addressed the issues of territorial promotion and analysis of touristic attitude of destinations providing an innovative application of the input-output methodology, used in the economic impact analysis.

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33

Kamin, Tanja, and Thomas Anker. "Cultural capital and strategic social marketing orientations." Journal of Social Marketing 4, no. 2 (July 1, 2014): 94–110. http://dx.doi.org/10.1108/jsocm-08-2013-0057.

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Purpose – The article aims to illuminate this issue by applying the cultural capital theory to the processes of health production and distribution. It questions social marketing’s role in addressing cultural resources as barriers to and/or facilitators of behavioural change. Social marketing is often criticized for its limited ability to enhance social goals and for aiding the reproduction of social inequalities. Design/methodology/approach – The theoretical framework of this conceptual paper is based on the French sociologist Pierre Bourdieu’s theory of human capital forms. It establishes an association between cultural capital and social marketing in solving social problems. Findings – All social marketing interventions affect cultural resources that people might use in the field of health. The findings endorse the utilization of cultural capital as a strategic analytical tool in social marketing. Practical implications – The article demonstrates how Bourdieu’s capital theory can be applied to help social marketers make important strategic decisions. In particular, it argues that using specific notions of embodied cultural capital and objectified cultural capital can inform decisions on adopting a downstream, midstream or upstream approach. Originality/value – A relatively neglected concept in the social marketing field is introduced: cultural capital. It aims to contribute to the theoretical debate with regard to strategic social marketing orientations.

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34

Machado Neto, Manoel Marcondes. "O marketing é a mensagem." Organicom 7, no. 13 (December 26, 2010): 49. http://dx.doi.org/10.11606/issn.2238-2593.organicom.2010.139069.

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Vencida a etapa de projetos artístico-culturais pontuais, evoluindo a concepção a um patamar de política (no Estado e nas empresas) e, principalmente, abandonando o vício – antes virtude – do incentivo fiscal (típico caso de remédio que se torna um veneno), a aplicação do conceito de marketing à produção artístico-cultural chega a um tempo de maturidade e novas proposições na forma de trabalhar, de se levantarem fundos e de se buscarem financiamentos, dando bases ao surgimento de uma economia da cultura.

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35

Parmita, Widya. "GLOBAL MARKETING AND ADVERTISING UNDERSTANDING CULTURAL PARADOXES." Journal of Indonesian Economy and Business 29, no. 1 (January 31, 2014): 89. http://dx.doi.org/10.22146/jieb.17334.

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36

Wang, J. "Economic and cultural impact of tourism marketing." Marketing and Management of Innovations, no. 3 (2017): 53–59. http://dx.doi.org/10.21272/mmi.2017.3-05.

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37

Morais, Inês Isabel Oliveira. "The Role of Marketing to Cultural Sponsorship." International Journal of the Arts in Society: Annual Review 6, no. 3 (2011): 181–86. http://dx.doi.org/10.18848/1833-1866/cgp/v06i03/36034.

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38

Muntean, Andreea, Carmen Adina Pastiu, and Silvia Maican. ""Cultural Marketing Implications On Alba County Development "." Annales Universitatis Apulensis Series Oeconomica 2, no. 15 (December 31, 2013): 745–49. http://dx.doi.org/10.29302/oeconomica.2013.15.2.38.

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39

Pyo, Won-Soub. "Cultural Marketing to Promote Entertainment Management Planning." Journal of the Korea Entertainment Industry Association 12, no. 2 (February 28, 2018): 207–14. http://dx.doi.org/10.21184/jkeia.2018.2.12.2.207.

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40

Quester, Pascale G., and Josie Simpson. "International Marketing Ethics: A Cross-Cultural Study." Australasian Marketing Journal (AMJ) 6, no. 2 (December 1998): 51–61. http://dx.doi.org/10.1016/s1441-3582(98)70249-6.

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41

Chang, Yujin, and Eunju Ko. "CULTURAL MARKETING COMMUNICATION STRATEGIES FOR LIFESTYLE BRAND." Global Fashion Management Conference 7, no. 1 (June 30, 2015): 894–95. http://dx.doi.org/10.15444/gfmc2015.07.01.01.

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42

Kim, So-Young, Soon-Won Kwon, and Yeun-Joo Lee. "Patterns of Corporate Cultural Marketing in Korea." Journal of the Korea Contents Association 9, no. 1 (January 28, 2009): 254–69. http://dx.doi.org/10.5392/jkca.2009.9.1.254.

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43

Ulrik Kragh, Simon, and Malene Djursaa. "Product syntax and cross‐cultural marketing strategies." European Journal of Marketing 35, no. 11/12 (December 2001): 1301–20. http://dx.doi.org/10.1108/eum0000000006477.

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44

Laing, Jennifer. "Sustainable marketing of cultural and heritage tourism." Journal of Heritage Tourism 6, no. 2 (May 2011): 173–74. http://dx.doi.org/10.1080/1743873x.2011.558756.

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45

Lindridge, Andrew. "Cross-cultural marketing, theory, practice and relevance." Journal of Marketing Management 30, no. 13-14 (October 2014): 1526. http://dx.doi.org/10.1080/0267257x.2014.946240.

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46

Wöber, K., K. Grabler, and J. M. Jeng. "Marketing Professionalism of Cultural Institutions in Europe." Journal of Euromarketing 9, no. 4 (March 15, 2001): 33–55. http://dx.doi.org/10.1300/j037v09n04_03.

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47

Wang, Yi. "Applying intelligent cultural networks to marketing analysis." International Marketing Review 26, no. 4/5 (July 17, 2009): 542–53. http://dx.doi.org/10.1108/02651330910972020.

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48

Malhotra, Naresh K., James Agarwal, and Mark Peterson. "Methodological issues in cross‐cultural marketing research." International Marketing Review 13, no. 5 (October 1996): 7–43. http://dx.doi.org/10.1108/02651339610131379.

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49

Likhi, Abhilaksh. "Kurukshetra Heritage: Issues in Marketing Cultural Tourism." Indian Journal of Public Administration 50, no. 2 (April 2004): 502–7. http://dx.doi.org/10.1177/0019556120040210.

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50

Raval, Dinker, and Bala Subramanian. "Cultural Values Driven Segmentation in Social Marketing." Journal of Nonprofit & Public Sector Marketing 12, no. 2 (November 24, 2004): 73–85. http://dx.doi.org/10.1300/j054v12n02_04.

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