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Relevant bibliographies by topics / Cultural promotion

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Academic literature on the topic 'Cultural promotion'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 April 2022

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Journal articles on the topic "Cultural promotion"

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Surya Diarta, I. Ketut. "Promotion Strategy of Borobudur World Cultural Heritage Site for International Tourists." Udayana Journal of Social Sciences and Humanities (UJoSSH) 1, no. 2 (September 29, 2017): 190. http://dx.doi.org/10.24843/ujossh.2017.v01.i02.p12.

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The poor promotion strategies of Borobudur caused the low international tourists’ arrival. Therefore, this study aimed to develop promotion strategies for the Borobudur world cultural heritage site as a tourist attraction for foreign tourists. Respondents were selected by accidental sampling of 50 tourists combined with FGD of local tourism stakeholders. Data were analyzed using descriptive qualitative method and SWOT analysis. The results showed that: (1) Strategy SO can be reached by public relations by making online publicity and using endorser to reach international coverage, (2) Strategy WO achieved through the financial support for advertising, sales promotion, personal selling, and direct marketing ( 3) Strategies ST approached with the digital promotion supported by strong branding and assisted personal selling and direct marketing, and (d) Strategies WT by promoting Borobudur market in Asia, America, and especially Australia through increasing frequency of sales promotio.n and direct marketing supported by advertising to the target market.

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Kim, Jeong-Ook. "Barcelona’s Cultural Tourism Promotion Strategy." International Journal of Tourism Sciences 8, no. 1 (January 2008): 89–105. http://dx.doi.org/10.1080/15980634.2008.11434606.

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Uhl, Joan E. "Health promotion—A cultural affair." Journal of Professional Nursing 7, no. 5 (September 1991): 267. http://dx.doi.org/10.1016/8755-7223(91)90109-x.

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Wibawati, Desi, and Adhiningasih Prabhawati. "Upaya Indonesia untuk Mempromosikan Wisata Kuliner sebagai Warisan Budaya Dunia." Journal of Tourism and Creativity 5, no. 1 (January 13, 2021): 36. http://dx.doi.org/10.19184/jtc.v5i1.21108.

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This time, culinary tourism is one of the attractions for tourists to visit an area, even in another country. The promotion of culinary tourism is very important thing to do for Indonesia so that Indonesian culinary is recognized by the world community. Therefore, this study aims to analyze Indonesia's efforts in promoting culinary tourism as a world cultural heritage. Some of the direct culinary tourism promotion activities that have been carried out by the Indonesian government, include: Indonesian Restaurant Development, Vegan Culinary Festival, Promotion of Indonesian Culinary Tourism to Singapore, namely at the Lunch Party event in a series of launching a promotional collaboration between Wonderful Indonesia and Air Asia airline at Pondok Gurame , Promotion of Indonesian Culinary Tourism to the United States, namely in the culinary showcase and the Summer Fancy Food Show (SFFS) exhibition. Keyword: culinary, cultural, tourism

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Muljani, Retno, and Emanuel Sunarto. "LOCAL CULTURAL LITERACY AND ITS PROMOTION." International Journal of Humanity Studies 2, no. 1 (September 13, 2018): 32–41. http://dx.doi.org/10.24071/ijhs.2018.020104.

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Tager, Mark J. "Cross-Cultural Training for Health Promotion." American Journal of Health Promotion 4, no. 6 (July 1990): 474–75. http://dx.doi.org/10.4278/0890-1171-4.6.474.

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JEONHOON. "Regional culture promotion and cultural decentralization." Public Law Journal 17, no. 1 (February 2016): 43–67. http://dx.doi.org/10.31779/plj.17.1.201602.002.

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James, Rick. "Enterprise promotion – cultural eradication or survival?" Small Enterprise Development 1, no. 4 (December 1990): 53–57. http://dx.doi.org/10.3362/0957-1329.1990.043.

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Muljani, Retno, and Emanuel Sunarto. "LOCAL CULTURAL LITERACY AND ITS PROMOTION." International Journal of Humanity Studies (IJHS) 2, no. 1 (September 17, 2018): 32–41. http://dx.doi.org/10.24071/ijhs.v2i1.1504.

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As a place of conservation, research, education, and entertainment, a museum can support formal educational institutions to introduce kinds of literacy, including local cultural literacy. Local cultural literacy in this study referred to the knowledge of wayang ( = puppets) belonging to Museum Wayang Kekayon Yogyakarta (MWK). Visitors to MWK can learn the tangible and intangible aspects of wayang collections of MWK. As a preliminary study of a multi-year research, this study addressed two research questions: 1) what educational functions can be promoted through MWK collections? and 2) what criteria should promotional media have in order to promote MWK? The study implemented hermeneutic approach supported by theories of Semiotics, Discourse, Pragmatics, and Web Usability. Data were collected by browsing the Internet, conducting observations while visiting MWK, interviewing experts on museum, wayang, and semiotics and MWK educators. The findings of the study were 1) the identification of MWK educational functions to introduce cultural literacy and other relevant philosophical values, and 2) the CLEAR criteria of effective promotional media to promote cultural (wayang) literacy in the digital era. The study recommended that fun but meaningful activities should be conducted at MWK, and relevant resources and tools should be provided and used to support the activities.DOI: https://doi.org/10.24071/ijhs.2018.020104

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Mele, Emanuele, Peter Kerkhof, and Lorenzo Cantoni. "Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective." Journal of Travel & Tourism Marketing 38, no. 3 (March 24, 2021): 326–40. http://dx.doi.org/10.1080/10548408.2021.1906382.

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Dissertations / Theses on the topic "Cultural promotion"

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Kennedy, Adam James. "Branded art : advertising promotion and the cultural economy." Thesis, Kingston University, 2009. http://eprints.kingston.ac.uk/20258/.

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Jeffries, Fiona Margaret. "Health promotion and Hutterite cultural change, individual and group change processes." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1996. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/mq21912.pdf.

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Ruston, Betti-Jo. "The Pan-Maya Movement, the promotion of cultural equality in Guatemala." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ58076.pdf.

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Moyer, Deirdre Lynnett. "Racial and Cultural Etiology of Body Satisfaction Among Obese, Young Adult Women." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6250.

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Obesity, a public health issue in the United States, has been linked to numerous chronic diseases. A gap exists in the literature related to racial and cultural etiology of body satisfaction for obese women. The purpose of this qualitative phenomenological study was to describe the racial and cultural etiology of body satisfaction for obese Black women and White women residing in a rural area of the state of North Carolina. Social comparison theory provided the theoretical underpinning for this examination. The central research question was how do obese, young adult Black women and White women describe their perceptions about and experiences of the racial and cultural etiology of their body satisfaction. One-on-one interviews were used to collect data from 6 obese young adult women (3 Black women and 3 White women) between the ages of 18 and 29 years residing in a rural area of North Carolina. Braun and Clarke's 6-phase method for thematic analysis was used to analyze the data. Six themes emerged from the data analysis: (a) Black participants viewed the media through a lens of body positivity, (b) White women related media influences as confrontation with the media, (c) Black women related peer influences to include shaming and denial, (d) White women viewed peer influences as including negative comparisons and positive examples, (e) Black women related family influences to include normalizing obesity, and (f) White women related family influences as including one welcoming the outcast. The results of the study foster positive social change, as deeper understanding of racial and cultural differences regarding body satisfaction of Black women and White women could lead to positive body image and greater body satisfaction among these groups.

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Kerekovska, Albena Georgieva. "Strengthening cross-cultural policy transfer : the case of international health promotion and tobacco control." Thesis, University of South Wales, 2004. https://pure.southwales.ac.uk/en/studentthesis/strengthening-crosscultural-policy-transfer(a40d8e36-1a07-4b7a-a731-e9f7d6ce07b2).html.

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The study refers to the issue of cross-cultural transfer of internationally initiated health promotion and tobacco control policies. It explores the process of cross-cultural policy transfer, analyses the difficulties, proposes methods to overcome them, and tests the approach in Bulgaria. Generally focused on international health promotion policies as a broad area of study, the work particularly concentrates on tobacco control policies as a more concrete and specific subject of investigation. Completion of a short piece of cross-national comparative policy transfer research, based on two case studies - the UK as a donor of policy and Bulgaria as a recipient location - is used to assist designing an empirical investigation that develops and tests an approach for strengthening the process of cross-cultural transfer. The Hofstede Model of National Cultures is used as a guiding tool to describe and classify the different cultures of the two countries, and to assess the cultural constraints and possibilities for transfer. The results confirm the hypothesis that through contextual interpretation of international health promotion policy language, and its specification to the cultural patterns of Bulgaria, we can increase the acceptability and assure greater effectiveness in communicating those health promotion messages. The findings indicate the need for culturally specific language interpretation and adaptation of global policies if they are to become understandable and applicable to specific cultural contexts. They help to address the question: "How can the main concepts and issues inherent in western developed health promotion policies be translated into the language of countries having different cultural patterns?" The main theme of this research has not been explored so far in Bulgaria and it is also a rather new topic for international policy research. The findings might assist the process of improving cross-cultural policy formulation and help to overcome the difficulties in cross-cultural policy transfer. The study takes into account the dynamic developments within Bulgaria as it prepares for European integration as a pre-Accession country; and its findings could assist in negotiations within public health policy. The work could also have some major applications on a wider policy basis. It might also be of particular importance for countries not in the western group within Europe and which are socio-culturally different. Some implications can also be considered for the process of accession to the EU. The Union is now expanding and is challenged by great cultural diversity, both across Europe and within the individual states. Accession countries like Bulgaria have to adapt now to international and European policies and principles, which cannot be directly translated into the language of many countries. The methodology developed here should assist the adaptation of international policy items into a language that is culturally specific for the country and the sub-national levels, and thus improve the implementation of European policies in particular localities.

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Kei, Wong Kwok. "Cultural translation : an analysis of Chinese tropes in emerging luxury Chinese lifestyle fashion brands." Thesis, University of the Arts London, 2018. http://ualresearchonline.arts.ac.uk/13650/.

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Due to the considerable impact of Orientalism in the 1990s, Chinese tropes began to be widely deployed in global luxury fashion brand collections. In the late twentieth century, following the success of ‘China style’ effects, the use of Chinese tropes was a dominant trend in emerging luxury Chinese branding practices. The deployment of Chinese tropes as representations of nationality in brand design has generated vigorous debate about the effectiveness of cultural translation. Edward Said (1994) has termed such an ideological ‘East’ as ‘Orientalism’ and claims that the Orient is ‘an integral part of European material civilisation and culture’ (Said, 1994, p.2). This phenomenon of the Chinese trope design continues to leave a visible mark in brand communications in the twenty-‐first century. This research investigates the ways in which emerging luxury Chinese lifestyle fashion brands make use of Chinese tropes, symbols, and metaphors in branding practices within the context of the cultural, social, political, and economic changes in China from 1994 to 2014. This study attempts to construct visual taxonomies to examine the cultural expression of Chinese tropes in the material culture of China, generating a visual archive of Chinese identity interpretation. The study also draws upon multiple case studies of emerging luxury Chinese lifestyle fashion brands to investigate the ramifications and the perceived limitations of the practice of Chinese trope deployment and their relationship to a shift in Chinese identity caused by changing lifestyles. The thesis also challenges the notion of authenticity of ‘Chinese brand’ and ‘Made in China’ and highlights the need to redefine the assessment criteria of ‘country of origin’ for global luxury branding practices in the future.

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Vong-Ek, Panee. "Individual versus structural perspectives on breastfeeding behaviours in Thailand : towards a new model of breastfeeding promotion." Thesis, University of Exeter, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.322263.

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Winterstein, David P. "Language and media in the promotion of the Breton cultural identity in the European Union /." Thesis, Connect to this title online; UW restricted, 2001. http://hdl.handle.net/1773/6170.

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Berwall, Isac. "Democracy, Culture and Language Teaching : A Study on the Promotion of Cultural Awareness and Democratic Values in the SwedishEnglish Language Classroom." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-51287.

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Denison, Rayna L. "Cultural traffic in Japanese anime : the meanings of promotion, reception and exhibition circuits in Princess Mononoke." Thesis, University of Nottingham, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.433975.

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Books on the topic "Cultural promotion"

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Fohrbeck, Karla. Private cultural promotion in the Federal Republic of Germany. Bonn: Inter Nationes, 1989.

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Fohrbeck, Karla. Private cultural promotion in the Federal Republic of Germany. Bonn: Inter Nationes, 1989.

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Fohrbeck, Karla. Private cultural promotion in the Federal Republic of Germany. Bonn: Inter Nationes, 1989.

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Fohrbeck, Karla. Private cultural promotion in the Federal Republic of Germany. Bonn: Inter Nationes, 1989.

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Global perspectives in workplace health promotion. Sudbury, MA: Jones & Bartlett Learning, 2012.

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1933-, Simopoulos Artemis P., ed. Nutrition and fitness: Cultural, genetic, and metabolic aspects. Basel: Karger, 2008.

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Prout, Alan. Families, cultural bias and health promotion: Implications of an ethnographic study. London: Health Education Authority, 1996.

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Bergdolt, Klaus. Wellbeing: A cultural history of healthy living. Cambridge: Polity, 2008.

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Bergdolt, Klaus. Wellbeing: A cultural history of healthy living. Cambridge: Polity, 2008.

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Bergdolt, Klaus. Wellbeing: A cultural history of healthy living. Cambridge: Polity, 2008.

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Book chapters on the topic "Cultural promotion"

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Harwood, Valerie, and Nyssa Murray. "A Critical Cultural Social Marketing Approach." In The Promotion of Education, 257–73. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-25300-4_8.

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Harwood, Valerie, and Nyssa Murray. "A Critical Cultural Approach to Social Marketing?" In The Promotion of Education, 61–93. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-25300-4_3.

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Schwan, Nelly Rojas. "Latino Family: Cultural Considerations." In Encyclopedia of Primary Prevention and Health Promotion, 505–16. Boston, MA: Springer US, 2014. http://dx.doi.org/10.1007/978-1-4614-5999-6_331.

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McGannon, Kerry R., and Robert J. Schinke. "Cross-Cultural Considerations in Exercise Promotion." In Applied Exercise Psychology, 160–74. New York, NY : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9780203795422-14.

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Harwood, Valerie, and Nyssa Murray. "Involving the Critical and the Cultural in Promoting Education." In The Promotion of Education, 1–28. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-25300-4_1.

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Brokalaki, Zafeirenia, and Roberta Comunian. "Participatory cultural events and place attachment." In Urban Events, Place Branding and Promotion, 63–85. Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge contemporary perspectives on urban growth: Routledge, 2019. http://dx.doi.org/10.4324/9780429424847-4.

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Harwood, Valerie, and Nyssa Murray. "Appreciating, Understanding and Respecting the Cultural and Social Contexts of Learning." In The Promotion of Education, 29–60. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-25300-4_2.

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Fave, Antonella Delle. "The Psychological Roots of Health Promotion." In Cross-Cultural Advancements in Positive Psychology, 141–61. Dordrecht: Springer Netherlands, 2013. http://dx.doi.org/10.1007/978-94-007-6689-1_9.

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Appelblad, Håkan. "Cultural promotion of place as ‘northern’ space." In Urban Events, Place Branding and Promotion, 25–46. Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge contemporary perspectives on urban growth: Routledge, 2019. http://dx.doi.org/10.4324/9780429424847-2.

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Vaghefi, Simin B., Julia Watkins, and Karri Brown. "Social, Cultural, Economical, and Practical Factors." In Modern Dietary Fat Intakes in Disease Promotion, 71–81. Totowa, NJ: Humana Press, 2010. http://dx.doi.org/10.1007/978-1-60327-571-2_4.

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Conference papers on the topic "Cultural promotion"

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"Cultural Utilization Promotion for ISS in Japan (JAXA)." In 55th International Astronautical Congress of the International Astronautical Federation, the International Academy of Astronautics, and the International Institute of Space Law. Reston, Virigina: American Institute of Aeronautics and Astronautics, 2004. http://dx.doi.org/10.2514/6.iac-04-iaa.6.16.1.09.

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Agate, Vincenzo, Federico Concone, Salvatore Gaglio, and Andrea Giammanco. "A Hybrid Recommender System for Cultural Heritage Promotion." In 2021 IEEE International Conference on Smart Computing (SMARTCOMP). IEEE, 2021. http://dx.doi.org/10.1109/smartcomp52413.2021.00048.

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Gumenai, Ion. "The cult of the tsar and its promotion by Orthodox religious institutions." In Patrimoniul cultural: cercetare, valorificare, promovare. Institute of Cultural Heritage, Republic of Moldova, 2021. http://dx.doi.org/10.52603/9789975351379.23.

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With the annexation of Bessarabia to the Russian Empire, not only economic, political and cultural changes took place, but also spiritual ones. The strengthening of the role of the Orthodox Church for the idea of the Russian press will take place with the launch by Nicholas I of the well–known triad: “Orthodoxy, autocracy, people” – the three pillars on which Russian statehood will be based. It is interesting that “orthodoxy” in this triad occupies the primordial place and this in a multinational and multi–denominational state, and “autocracy” is on second place giving way to the Church. This position of the Russian Orthodox Church existed before and has been preserved since, with slogans such as “For Faith, the Tsar and Fatherland” or “Russian God, Russian Tsar and Russian People”. Obviously, for this position, the Orthodox Church had to make a significant effort to spread the cult of the tsar, which also refers to Bessarabia as a component part of this colossus. And this is done through all existing measures and possibilities. This also refers to the publicity of books invoking the entire imperial family, to the publication of instructions and special regulations related to the manner and rules of performing divine services in honor of the emperor and the imperial family, as well as various actions aimed at promoting the imperial image.

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Qu, Shuxun, and Hongmin Yang. "Research on Campus Promotion of Intangible Cultural Heritage Project." In proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201215.431.

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Smirnov, Valery. "Management Of Employment Promotion Institution In Russia." In SCTCGM 2018 - Social and Cultural Transformations in the Context of Modern Globalism. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.03.02.134.

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Furnari, M. Mango, C. Noviello, P. Acampa, and N. Palumbo. "An information grid contents management platform for cultural heritage promotion." In 2010 International Symposium on Collaborative Technologies and Systems. IEEE, 2010. http://dx.doi.org/10.1109/cts.2010.5478510.

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Su, Meng. "Study on the Promotion Strategy of National Cultural Soft Power." In 2016 International Conference on Economy, Management and Education Technology. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemet-16.2016.189.

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Su, Meng. "Study of Industrial Cluster and Competitiveness Promotion of Cultural Industry." In 2016 International Conference on Economy, Management and Education Technology. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icemet-16.2016.75.

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Xiao, Tingting. "Promotion of Internet Technology to Cross-border Cultural Communication Analysis." In 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccessh-18.2018.275.

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Rushby, Nicholas John. "Publication ethics – moral principles and cultural dissonance." In World-Class Scientific Publication – 2017: Best Practices in Preparation and Promotion of Publications. ASEP; NP “NEICON”; Ural University Press, 2017. http://dx.doi.org/10.24069/2017.978-5-7996-2227-5.01.

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Reports on the topic "Cultural promotion"

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Adomaitis, Alyssa, and Diana Saiki. Inclusion is the Key: Promoting Cultural Diversity through Historic Costume. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1523.

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Finch, Michael J. Promoting Transformational Leadership Through Air Force Culture. Fort Belvoir, VA: Defense Technical Information Center, March 2013. http://dx.doi.org/10.21236/ada589212.

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Oren-Shamir, Michal, David A. Sinclair, Aaron Fait, Gad Galili, and Etti Or. Plant cell cultures for the production of health promoting metabolites. United States Department of Agriculture, January 2015. http://dx.doi.org/10.32747/2015.7600032.bard.

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Bienkowski, Sarah C., Reanna Poncheri Harman, Nathaniel W. Phillips, Eric A. Surface, Stephen J. Ward, and Natalie Wright. Special Operations Forces Language and Culture Needs Assessment: Considering Language in the Promotion Process. Fort Belvoir, VA: Defense Technical Information Center, November 2010. http://dx.doi.org/10.21236/ada634167.

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Fryberger, Teresa. Establishing and Promoting a Culture of Safety in Chemistry Laboratory Research. Office of Scientific and Technical Information (OSTI), December 2014. http://dx.doi.org/10.2172/1165984.

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Schelzig, Karin, and Kirsty Newman. Promoting Inclusive Education in Mongolia. Asian Development Bank, November 2020. http://dx.doi.org/10.22617/wps200305-2.

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Children with disabilities suffer disproportionately from the learning crisis. Although they represent only about 1.5% to 5% of the child population, they comprise more than half of out-of-school children globally. Inspired by a commitment that every child has the right to quality education, a growing global drive for inclusive education promotes an education system where children with disabilities receive an appropriate and high-quality education that is delivered alongside their peers. The global commitment to inclusive education is captured in the Sustainable Development Goal 4—ensuring inclusive and equitable education and promoting lifelong learning opportunities for all. This paper explores inclusive education for children with disabilities in Mongolia’s mainstream education system, based on a 2019 survey of more than 5,000 households; interviews with teachers, school administrators, education ministry officials, and social workers; and visits to schools and kindergartens in four provinces and one district of the capital city. Mongolia has developed a strong legal and policy framework for inclusive education aligned with international best practice, but implementation and capacity are lagging. This is illustrated using four indicators of inclusive education: inclusive culture, inclusive policies, inclusive practices, and inclusive physical environments. The conclusion presents a matrix of recommendations for government and education sector development partners.

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Zhao, Yunge. Promoting Breast Cancer Cell Invasion by Matrix Metalloproteinase-26 in Novel Threedimensional PVA Sponge Culture System. Fort Belvoir, VA: Defense Technical Information Center, September 2004. http://dx.doi.org/10.21236/ada437627.

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Zhao, Yunge. Promoting Breast Cancer Cell Invasion by Matrix Metalloproteinase 26 in a Novel Three-Dimensional PVA Sponge Culture System. Fort Belvoir, VA: Defense Technical Information Center, September 2005. http://dx.doi.org/10.21236/ada448489.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

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Mai Phuong, Nguyen, Hanna North, Duong Minh Tuan, and Nguyen Manh Cuong. Assessment of women’s benefits and constraints in participating in agroforestry exemplar landscapes. World Agroforestry, 2021. http://dx.doi.org/10.5716/wp21015.pdf.

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Participating in the exemplar landscapes of the Developing and Promoting Market-Based Agroforestry and Forest Rehabilitation Options for Northwest Vietnam project has had positive impacts on ethnic women, such as increasing their networks and decision-making and public speaking skills. However, the rate of female farmers accessing and using project extension material or participating in project nurseries and applying agroforestry techniques was limited. This requires understanding of the real needs and interests grounded in the socio-cultural contexts of the ethnic groups living in the Northern Mountain Region in Viet Nam, who have unique social and cultural norms and values. The case studies show that agricultural activities are highly gendered: men and women play specific roles and have different, particular constraints and interests. Women are highly constrained by gender norms, access to resources, decision-making power and a prevailing positive-feedback loop of time poverty, especially in the Hmong community. A holistic, timesaving approach to addressing women’s daily activities could reduce the effects of time poverty and increase project participation. As women were highly willing to share project information, the project’s impacts would be more successful with increased participation by women through utilizing informal channels of communication and knowledge dissemination. Extension material designed for ethnic women should have less text and more visuals. Access to information is a critical constraint that perpetuates the norm that men are decision-makers, thereby, enhancing their perceived ownership, whereas women have limited access to information and so leave final decisions to men, especially in Hmong families. Older Hmong women have a Vietnamese (Kinh) language barrier, which further prevents them from accessing the project’s material. Further research into an adaptive framework that can be applied in a variety of contexts is recommended. This framework should prioritize time-saving activities for women and include material highlighting key considerations to maintain accountability among the project’s support staff.

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