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Journal articles on the topic 'Cultural promotion'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 April 2022

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1

Surya Diarta, I. Ketut. "Promotion Strategy of Borobudur World Cultural Heritage Site for International Tourists." Udayana Journal of Social Sciences and Humanities (UJoSSH) 1, no. 2 (September 29, 2017): 190. http://dx.doi.org/10.24843/ujossh.2017.v01.i02.p12.

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The poor promotion strategies of Borobudur caused the low international tourists’ arrival. Therefore, this study aimed to develop promotion strategies for the Borobudur world cultural heritage site as a tourist attraction for foreign tourists. Respondents were selected by accidental sampling of 50 tourists combined with FGD of local tourism stakeholders. Data were analyzed using descriptive qualitative method and SWOT analysis. The results showed that: (1) Strategy SO can be reached by public relations by making online publicity and using endorser to reach international coverage, (2) Strategy WO achieved through the financial support for advertising, sales promotion, personal selling, and direct marketing ( 3) Strategies ST approached with the digital promotion supported by strong branding and assisted personal selling and direct marketing, and (d) Strategies WT by promoting Borobudur market in Asia, America, and especially Australia through increasing frequency of sales promotio.n and direct marketing supported by advertising to the target market.

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2

Kim, Jeong-Ook. "Barcelona’s Cultural Tourism Promotion Strategy." International Journal of Tourism Sciences 8, no. 1 (January 2008): 89–105. http://dx.doi.org/10.1080/15980634.2008.11434606.

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3

Uhl, Joan E. "Health promotion—A cultural affair." Journal of Professional Nursing 7, no. 5 (September 1991): 267. http://dx.doi.org/10.1016/8755-7223(91)90109-x.

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4

Wibawati, Desi, and Adhiningasih Prabhawati. "Upaya Indonesia untuk Mempromosikan Wisata Kuliner sebagai Warisan Budaya Dunia." Journal of Tourism and Creativity 5, no. 1 (January 13, 2021): 36. http://dx.doi.org/10.19184/jtc.v5i1.21108.

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This time, culinary tourism is one of the attractions for tourists to visit an area, even in another country. The promotion of culinary tourism is very important thing to do for Indonesia so that Indonesian culinary is recognized by the world community. Therefore, this study aims to analyze Indonesia's efforts in promoting culinary tourism as a world cultural heritage. Some of the direct culinary tourism promotion activities that have been carried out by the Indonesian government, include: Indonesian Restaurant Development, Vegan Culinary Festival, Promotion of Indonesian Culinary Tourism to Singapore, namely at the Lunch Party event in a series of launching a promotional collaboration between Wonderful Indonesia and Air Asia airline at Pondok Gurame , Promotion of Indonesian Culinary Tourism to the United States, namely in the culinary showcase and the Summer Fancy Food Show (SFFS) exhibition. Keyword: culinary, cultural, tourism

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Muljani, Retno, and Emanuel Sunarto. "LOCAL CULTURAL LITERACY AND ITS PROMOTION." International Journal of Humanity Studies 2, no. 1 (September 13, 2018): 32–41. http://dx.doi.org/10.24071/ijhs.2018.020104.

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6

Tager, Mark J. "Cross-Cultural Training for Health Promotion." American Journal of Health Promotion 4, no. 6 (July 1990): 474–75. http://dx.doi.org/10.4278/0890-1171-4.6.474.

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7

JEONHOON. "Regional culture promotion and cultural decentralization." Public Law Journal 17, no. 1 (February 2016): 43–67. http://dx.doi.org/10.31779/plj.17.1.201602.002.

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8

James, Rick. "Enterprise promotion – cultural eradication or survival?" Small Enterprise Development 1, no. 4 (December 1990): 53–57. http://dx.doi.org/10.3362/0957-1329.1990.043.

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Muljani, Retno, and Emanuel Sunarto. "LOCAL CULTURAL LITERACY AND ITS PROMOTION." International Journal of Humanity Studies (IJHS) 2, no. 1 (September 17, 2018): 32–41. http://dx.doi.org/10.24071/ijhs.v2i1.1504.

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As a place of conservation, research, education, and entertainment, a museum can support formal educational institutions to introduce kinds of literacy, including local cultural literacy. Local cultural literacy in this study referred to the knowledge of wayang ( = puppets) belonging to Museum Wayang Kekayon Yogyakarta (MWK). Visitors to MWK can learn the tangible and intangible aspects of wayang collections of MWK. As a preliminary study of a multi-year research, this study addressed two research questions: 1) what educational functions can be promoted through MWK collections? and 2) what criteria should promotional media have in order to promote MWK? The study implemented hermeneutic approach supported by theories of Semiotics, Discourse, Pragmatics, and Web Usability. Data were collected by browsing the Internet, conducting observations while visiting MWK, interviewing experts on museum, wayang, and semiotics and MWK educators. The findings of the study were 1) the identification of MWK educational functions to introduce cultural literacy and other relevant philosophical values, and 2) the CLEAR criteria of effective promotional media to promote cultural (wayang) literacy in the digital era. The study recommended that fun but meaningful activities should be conducted at MWK, and relevant resources and tools should be provided and used to support the activities.DOI: https://doi.org/10.24071/ijhs.2018.020104

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10

Mele, Emanuele, Peter Kerkhof, and Lorenzo Cantoni. "Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective." Journal of Travel & Tourism Marketing 38, no. 3 (March 24, 2021): 326–40. http://dx.doi.org/10.1080/10548408.2021.1906382.

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11

Zhevazhenko, Iryna. "Promotion on the pages of book science periodicals in Galicia of the 1920-1930s." Proceedings of Vasyl Stefanyk National Scientific Library of Ukraine in Lviv, no. 11(27) (2019): 19–40. http://dx.doi.org/10.37222/2524-0315-2019-11(27)-2.

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The article examines the theoretical principles of promotion as a component of publishing marketing. Much attention is focused on analyzing the concepts of PR, promotion, propaganda and branding as effective methods of promotion in book publishing. The term «publishing promotion» is proposed in the course of the research, as it covers the whole range of promotional activities aimed at promoting both the subjects and the objects of book publishing. The article shows the main channels of promotion and its place and role in the distribution of the Ukrainian books on the pages of book science periodicals in Galician of the 1920–1930s. Quotations illustrate the basic means of publishing promotion of the period under review (reviews, bibliographic reviews, announcements of book exhibitions and fairs, etc.). The focus is on the activities of the scientific and cultural educational institutions of the time («Prosvita» Society, NTSh in Lviv, «Ukrainian Society of Bibliophiles in Lviv», etc.), who played a key role in the development of publishing promotion in the 20–30’s of the twentieth century. Keywords: publishing marketing, promotion, book exhibition, review.

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12

Botirovna, Nurboeva Habiba. "The Role Of Pedagogy In The Promotion Of National And Cultural Heritage." American Journal of Social Science and Education Innovations 02, no. 12 (December 28, 2020): 253–60. http://dx.doi.org/10.37547/tajssei/volume02issue12-45.

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Cultural and national examinations appears to have passed into the shadows of scholarly interests, supplanted by globalization and political economy as the new thousand years' special worries among left scholastics. However, social and public examinations' longstanding interest in the interrelationship of intensity, legislative issues, and culture remains basically significant. Matters of organization, awareness, instructional method, and way of talking are fundamental to any open talk about legislative issues, also schooling itself. Henceforth, this article contends that the guarantee of social examinations, particularly as a principal part of advanced education, dwells in a bigger groundbreaking and majority rule legislative issues in which matters of teaching method and office assume a focal job.

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Sylvestre, Carl M., and Luiz Moutinho. "Leveraging Associations: The Promotion of Cultural Sponsorships." Journal of Promotion Management 13, no. 3-4 (December 2007): 281–303. http://dx.doi.org/10.1080/10496490802308497.

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Mariño, RJ. "Cultural aspects of ageing and health promotion." Australian Dental Journal 60 (March 2015): 131–43. http://dx.doi.org/10.1111/adj.12292.

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15

Huynh, Kim T. "Sales Promotion Effectiveness: The Impact of Culture on Demographic Level." International Business Research 9, no. 4 (March 7, 2016): 123. http://dx.doi.org/10.5539/ibr.v9n4p123.

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<p>Sales promotion is an essential tool which leads to real increase in sales and profit. According to previous studies, sales promotions are effective at a cross cultural level when they provide benefits that go hand in hand with those of the promoted product. However, there is no literature state about the different sales promotion consumer benefits influences on its effectiveness at the demographic level (urban verses rural). To address this concern, this paper seeks to explore the congruence framework by analyzing how culture at a demographic group level impacts sales promotion. The objective is to investigate whether cultural differences at this level will have an impact at the effectiveness of sales promotion. This conceptual paper sheds light on the influence of culture in demographic group level in determining the response of consumers to sales promotions. The findings will contribute to the understanding of products and promotion types in the Vietnam retailers. It will also allow manufacturing companies to focus better on their strategies for marketing their products towards the Vietnamese consumer.</p>

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Díaz Rodríguez, José Miguel. "The Perils of Global Cultural Promotion: (Re-)Presenting “European Culture” in Asia through Spanish Cultural Promotion in the Philippines." ATHENS JOURNAL OF HUMANITIES & ARTS 2, no. 3 (June 30, 2015): 163–76. http://dx.doi.org/10.30958/ajha.2-3-3.

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Mir, Imran Anwar. "Two Wing Models of Sales Promotion: Theorization and Examination." Journal of Economics and Behavioral Studies 4, no. 1 (January 15, 2012): 12–25. http://dx.doi.org/10.22610/jebs.v4i1.298.

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Sales promotion is an important and frequently used marketing tool to influence the consumersâ€™ purchase intentions directly. This research study introduces a two-wing model of sales promotion to show the comparative impact of different formats and benefit levels of instant price discounts and next off purchase promotions on the consumer perceptions and purchase intentions of the promoted products. The uniqueness of this model is that it separately tests the impact of different types and formats of instant price discounts and next off purchase promotions on the consumersâ€™ overall perceptions and purchase intentions of the products under sale. The empirical testing of this model reveals some important findings that can help marketers to develop result oriented sales promotion techniques in Asian markets. Since, this model has been tested in an Asian context only. To know its multi-cultural application it needs to be tested in diverse cultural contexts.

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18

Iyorza, Stanislaus. "Global Television and Cultural Promotion: Taming the Cultural Dilemma among Nigerian Youths." International Journal of Social Science and Humanity 4, no. 4 (2014): 308–10. http://dx.doi.org/10.7763/ijssh.2014.v4.369.

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19

Allen, Judd, and Robert F. Allen. "Achieving Health Promotion Objectives through Cultural Change Systems." American Journal of Health Promotion 1, no. 1 (June 1986): 42–49. http://dx.doi.org/10.4278/0890-1171-1.1.42.

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20

Pipchenko, Nataliya, and Taras Moskalenko. "PROMOTION OF UKRAINE’S CULTURAL DIPLOMACY IN THE EU." Politologija 86, no. 2 (July 20, 2017): 124. http://dx.doi.org/10.15388/polit.2017.2.10745.

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The paper provides an overview of existing research on Ukraine’s cultural diplomacy and sets the framework for further research. In other sections, the gathered practical insights about Ukraine’s cultural activity abroad and in the EU can be applied to the development of a new approach to the promotion of national interests and the examination of their impact on the current state of regional cooperation. The main time period covered in this study is the time after 2014, when Ukraine signed the Association Agreement with the EU. The paper uses a descriptive and interpretative approach, which is based on the review of previous research, as well as documentary and institutional analysis. It was found that the promotion of Ukrainian cultural products contributes to the deepening of the state’s integration into Europe and the developing of political, economic and civic relations between Ukraine and other countries of the region. The most important purpose of cultural activities approaching Ukraine to Europe is the prudent and consistent strategy of integrating the state in the European information space and the spread of positive information about Ukraine in European media. The research of the promotion of Ukraine’s cultural diplomacy in the EU made it possible to determine that the state’s perception by the European community is formed under the influence of several factors, in particular, national, tourist, social, political as well as economic. The paper draws conclusions about the main components of Ukraine’s cultural diplomacy strategy in the EU, which can be an area for further research. As a result of this, the main components of Ukraine’s cultural diplomacy strategy in the EU may be the explanation of Ukraine’s historic heritage, cultural and religious contacts with the European countries; communication with the international community about the great historic, cultural and religious heritage of Ukraine, unique travel opportunities and security; support of the famous European artists visits to Ukraine; the participation of Ukrainian artists in European art events; the attraction of the audience to using Ukrainian art products; the establishment of a joint Ukrainian-European forum on sensitive historic events to explain their historic background.

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21

Mroczek, Magdalena. "CONTEMPORARY PROMOTION OF BULGARIAN CUISINE ABROAD. CULTURAL ASPECTS." Zeszyty Cyrylo-Metodiańskie 3 (December 8, 2014): 124. http://dx.doi.org/10.17951/zcm.2014.0.1.124.

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Kong, Bong-Suk, and Kyung-Hoon Chung. "Approach to Promotion of Ubiquitous-based Cultural Service." Journal of the Korea Contents Association 7, no. 5 (May 28, 2007): 146–55. http://dx.doi.org/10.5392/jkca.2007.7.5.146.

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23

Bowles, Devin C. "Cross-Cultural Scholarship of Pedagogy in Health Promotion." Pedagogy in Health Promotion 5, no. 3 (August 27, 2019): 171–73. http://dx.doi.org/10.1177/2373379919861419.

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24

Gaffney, Kathleen F., Marie P. Kodadek, Maria T. Meuse, and Graciella B. Jones. "Assessing Infant Health Promotion: A Cross-Cultural Comparison." Clinical Nursing Research 10, no. 2 (May 1, 2001): 102–16. http://dx.doi.org/10.1177/c10n2r2.

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The purpose of this cross-cultural, correlational study was to evaluate two popular clinical/research assessment tools, the NCAST Teaching Scale and the Home Observation Measurement of the Environment (HOME) Inventory, as measures of infant health promotion behaviors for low-income, foreign-born Hispanic mothers in the United States. Based on the assumption that both measures tap universal attributes of the mother-infant relationship, it was hypothesized that maternal performance for the study group and a comparison group of U.S.-born, low-income mothers would be similar. Comparable performance on the NCAST Teaching Scale included a full range of scores, including the capacity to identify mothers most in need of clinical intervention. Study findings supported the clinical use of this assessment scale with mothers represented by the study sample. Consistently lower scores by the foreign-born Hispanic mothers on the HOME Inventory led to the conclusion that the instrument may not tap cultural universals in the mother-infant relationship.

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25

Edwards, Steve, Nomahlubi Makunga, Siphiwe Ngcobo, and Mbaliyezwa Dhlomo. "Ubuntu: a Cultural Method of Mental Health Promotion." International Journal of Mental Health Promotion 6, no. 4 (November 2004): 17–22. http://dx.doi.org/10.1080/14623730.2004.9721940.

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Gaffney, K. F., M. P. Kodadek, M. T. Meuse, and G. B. Jones. "Assessing Infant Health Promotion: A Cross-Cultural Comparison." Clinical Nursing Research 10, no. 2 (May 1, 2001): 102–16. http://dx.doi.org/10.1177/10547730122158815.

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Waqar, Shaista, Rubina Hanif, and Jennifer Loh. "Invisibility not invincibility: Pakistani women and the lack of career ascendance." Gender in Management: An International Journal 36, no. 6 (June 17, 2021): 731–44. http://dx.doi.org/10.1108/gm-10-2020-0299.

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Purpose The purpose of this paper is to investigate the role of gender in the relationships between employee’s work experience and their chances of obtaining a job promotion. Design/methodology/approach Five hundred middle to lower management Pakistan employees from service industries were surveyed. Measures used to obtain data included work experience, job promotions and gender. Gender was dummy coded. Moderation analyses via SPSS was used to investigate the moderating effect of gender in the relationship between employee’s work experience and job promotions. Findings The results indicated that work experience was positively associated with job promotion. However, the results indicated that gender fully moderated the relationship between work experience and job promotion. Specifically, female employees were less likely to get promoted compared to male employees despite having similar work experiences. Research limitations/implications Drawing together the human capital theory, social role theory and cultural factors, this study highlighted the socioeconomic/cultural barriers’ impact on Pakistani women’s career ascendance. Practical implications There is a lack of empirical evidence about career ascendance among Pakistani women. Therefore, the aim of the present study is to conduct and provide empirical evidence so that relevant agencies within Pakistan can develop more gender-equitable promotional policies and processes. Originality/value This study responded to the call for more empirical investigation of career ascendancy among women in developing countries. While this issue has been discussed in many developed western countries, there is a lack of empirical evidence in Muslim Pakistan.

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Xavier, Wescley Silva, and Maria Aparecida Neves Azevedo Baldez. "Lei Municipal de Incentivo à Cultura: Quais os Efeitos Inclusivos e Democráticos na Produção Cultural Local?" Organizações & Sociedade 28, no. 97 (June 2021): 294–316. http://dx.doi.org/10.1590/1984-92302021v28n9702pt.

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Abstract This paper aims to analyze the inclusive and democratic effects of municipal cultural incentives law in Cataguases, Minas Gerais, fundamentally considering the promotion of citizenship and identity preservation based on cultural production. Data were collected through non-structured interviews with Cataguases cultural producers and analyzed according to a Marxist notion of discourse. Our findings revealed that approved purposes lead to a form of centralization on cultural production at the local level, characterized by the concentration of resources on established groups and the detachment from historically marginalized groups. Moreover, this scenario is aggravated when complementary cultural actions are transferred to the city’s cultural foundations, reinforcing the distinctive character of culture.

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Pulido, Marta, Jose Vazquez González, and Jose Vazquez González. "PUBLIC RELATIONS AND EVENTS: THE ORGANIZATION OF FESTIVALS AS A TOOL FOR CULTURAL PROMOTION." IROCAMM-International Review Of Communication And Marketing Mix 2, no. 2 (2019): 13–23. http://dx.doi.org/10.12795/irocamm.2019.v02.i02.02.

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Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture of a society, but also stand out for their ability to generate wealth in the cities where they are celebrated, for their contribution to the diversification of the tourism product or the improvement of the image of the place (Devesa, Báez, Figueroa and Herrero, 2012). Specifically, film festivals have a much greater importance playing a fundamental, but not recognized, role for the development of the industry and the history of cinema (Vallejo, 2014, p.14). Under this perspective, the main objective of this work is to observe the organization of the SCC Express Short Film Festival, in order to propose a sequenced model for the organization of events as a tool for communication and promotion of the cultural industry. The application of the methodological design designed for the application of the proposed case study allows to establish a 9-phase model for the organization of festivals as a technique of promotion and cultural development at the local level.

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Schwartz, Joni, Eman Mosharafa, and S. Lenise Wallace. "Women of Color in Academia and the Influence of Religious Culture on Self-Promotion: A Collaborative Autoethnography." Review of European Studies 8, no. 2 (March 20, 2016): 85. http://dx.doi.org/10.5539/res.v8n2p85.

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<p class="normal">Much has been written about self-promoting communication by women in business, and some about self-promotion and women in academia. However, few studies specifically focus on Women of Color in academia in regard to how their religious backgrounds impact learned self-promotion communication and acclimation to academic culture. This collaborative autoethnography addresses this gap in the literature. Through two of the authors’ life experiences in the Black/African American church and Islamic faith, self-promotion is explored as it relates to their current work in academia.</p>

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Gordon, Averill. "REVIEW: Pernicious effect of promotion panned." Pacific Journalism Review 20, no. 1 (May 31, 2014): 260. http://dx.doi.org/10.24135/pjr.v20i1.203.

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Book review of: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, by Aeron Davis. Cambridge, UK: Polity Press, 2013, 247 pp. ISBN 0745639836. Aeron Davis' new book promotes the argument that we are increasingly submerged in promotional discourses. This book will not rescue anyone from their impending drowning but nevertheless it searches the murky waters of public relations, marketing, promotions and advertising fishing out the pervasive and unrelenting promotional influences. The author draws on numerous theories to demonstrate the cultural shift we have made to become a promotional world. It draws on established media theorists such as Adorno, Barthes, Baudrillard, Blumer, Bordieu, Fiske and McQuail as well as more recent researchers to develop the argument that promotion has become an imperceptible and intrinsic part of our lives. This text is likely to have greater appeal to readers with prior knowledge of mass communications, journalism or public relations as it does not explain theories but glosses over them, for example, Barthes’ semiotics is briefly described as how a signifier and signified have varied individual meanings but can combine to form one sign. Davis refers to textual analysis by racing through the tools of news values, uses and gratifications, encoding and decoding, semiotics and postmodernism.

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Gavra, Eleni G., and Kleoniki Gkioufi. "Economic, Social and Environmental Aspets for the Promotion of Cultural Heritage in the Balkans." European Journal of Economics and Business Studies 7, no. 1 (January 21, 2017): 204. http://dx.doi.org/10.26417/ejes.v7i1.p204-212.

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This paper attempts an exploration of economic, social and environmental issues that are related to the promotion of cultural heritage of reference areas in the Balkans. The assessment of the value of cultural heritage contributes to the proper management of cultural identity and hence to the promotion of the image of a region. The enhancement and promotion of cultural identity, focusing on sustainable development, is a key issue in urban planning. In theoretical level it is analyzed the economic, social and environmental aspects of an area that affect the promotion of the cultural reserve and are related to the promotion of the area image. The socio-economic conditions, quality of life, historical traditions and aesthetic values directly affect the cultural environment as an extension of the global environmental system. Contemporary planning policies include practices for the protection and promotion of cultural assets through innovative applications, fulfilling technological requirements. The importance and wealth of cultural reserve in the Balkans is particularly demonstrated by the large number of monuments and sites classified as "World Heritage Sites" by UNESCO, contributing to the promotion of the cultural image of the region, through practical effects. Through specific reference examples, in this paper, we present the new urban policies that enhance the image of the Balkans, highlighting their characteristics. The objective is to evaluate/assess the implementation of economic, social and environmental aspects in planning as an anticipated public benefit in cultural promotion of areas in the Balkans.

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Wan Abdul Halim, Wan Fatimah Solihah, Intan Safinaz Zainudin, and Nor Fariza Mohd Nor. "Online Promotion of Private Hospital Promoting Medical Tourism: A Multimodal Analysis from A Cultural Perspective." Jurnal Komunikasi: Malaysian Journal of Communication 37, no. 3 (September 30, 2021): 208–30. http://dx.doi.org/10.17576/jkmjc-2021-3703-12.

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The medical tourism industry, which was seriously affected by the coronavirus disease of 2019 (COVID-19), needs to give attention to its online promotional message strategy to boost the industry. Cultural variability is also crucial since the market for the medical tourism industry is global. However, studies involving cultural variability have only focused on examining single discourse mode, mainly the linguistic mode and overlooked the multimodal perspective. This study, therefore, examined the way in which the Prince Court Medical Centre (PCMC), a private hospital in Malaysia is presented and how the various modes in the hospital's website are combined to deliver promotional messages to international medical tourists. A total of three web pages from the website of PCMC were analysed using the Systemic Functional Theory framework. This study employed Halliday’s metafunction theory (for language analysis and Kress and van Leeuwen’s model for image analysis. The ways in which the multimodal features of the website reflect communicative style from the cultural perspective were also explored. Hall’s (2000) cultural dimension of context dependency which classifies cultures into high-context and low-context cultures was used to present the analysis. The findings revealed that PCMC’s hospital website has elements that are mainly encountered in low-context cultures such as elaborated code systems as well as direct, explicit, and highly structured messages. The findings help create awareness of communicative strategies in designing medical tourism websites that involve meaning making through texts and images and the possible cultural interpretation especially among copywriters, website designers or medical tourism stakeholders. Keywords: Multimodal analysis, systemic functional theory (SFT), cultural context dimension, online promotional discourse, medical tourism.

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Valadares Tavares, Luís. "Public Procurement of Innovation A Cultural Challenge." European Journal of Public Procurement Markets 1, no. 2 (December 2019): 7–18. http://dx.doi.org/10.54611/emqt8518.

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The promotion of innovation is a key objective of modern public policies promoting sustainable development and public procurement of innovation can be considered as a strategic instrument of such policies as it is clearly expressed by the recent EU Directives on public procurement. The concept and the requirements of public procurement of innovation (PPI) are studied in this paper identifying traditional obstacles to its dissemination and suggesting several initiatives allowing an easier application of this concept compromising legal traditions with innovative rules. Special attention is given to the new Portuguese legal framework transposing 2014 Directives focusing on its new potential but also on shortcomings that should be corrected shortly.

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Mathis, Richard S. "Book Review: Cultural Competence in Health Education and Promotion." INQUIRY: The Journal of Health Care Organization, Provision, and Financing 46, no. 3 (August 2009): 352–53. http://dx.doi.org/10.5034/inquiryjrnl_46.03.352.

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36

Lavado, Manuel, and Wadson Pinchi. "Cultural dimensions of social change and development promotion policies." Revista Ciencia y Tecnología 16, no. 4 (November 9, 2020): 63–69. http://dx.doi.org/10.17268/rev.cyt.2020.04.06.

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37

Watkins, Helen, and David Herbert. "Cultural policy and place promotion: Swansea and Dylan Thomas." Geoforum 34, no. 2 (May 2003): 249–66. http://dx.doi.org/10.1016/s0016-7185(02)00078-7.

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Hicks, Karen Anne. "Cultural Competence: Facilitating Indigenous Voices Within Health Promotion Competencies." SAGE Open 8, no. 2 (April 2018): 215824401878321. http://dx.doi.org/10.1177/2158244018783218.

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Suter, Rebecca. "Between self-promotion and cultural politics: Murakami Haruki's travelogues." Japan Forum 28, no. 2 (December 21, 2015): 176–96. http://dx.doi.org/10.1080/09555803.2015.1083042.

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Paret, Robert. "MUPANAH and the Promotion of Historical and Cultural Values." Museum International 62, no. 4 (December 2010): 39–45. http://dx.doi.org/10.1111/j.1468-0033.2011.01744.x.

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Andersen, Barbara. "Cultural Competency and Rural Disorder in PNG Health Promotion." Anthropological Forum 28, no. 4 (October 2, 2018): 359–76. http://dx.doi.org/10.1080/00664677.2018.1541787.

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Batelaan, Pieter, and Jagdish S. Gundara. "Cultural Diversity and the Promotion of Values through Education." European Journal of Intercultural studies 3, no. 2-3 (January 1993): 61–80. http://dx.doi.org/10.1080/0952391930030207.

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Haintz, Greer Lamaro, Melissa Graham, and Hayley McKenzie. "Navigating the ethics of cross-cultural health promotion research." Health Promotion Journal of Australia 26, no. 3 (November 17, 2015): 235–40. http://dx.doi.org/10.1071/he15050.

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Moustaka, Eleni, and Antonia Plerou. "Visual Programming Tools Implementation for Educational Cultural Heritage Promotion." European Journal of Engineering Research and Science, CIE (March 8, 2018): 60. http://dx.doi.org/10.24018/ejers.2018.0.cie.646.

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Nowadays, mobile devices are considered to be a powerful and portable tool for assisting people dealing with daily life issues. With the advance of mobile technology, the issue of mobile learning has been broadly explored in e-learning research. Several researchers and educators use pedagogical and technical strengths of mobile technology into learning environments. In this paper, an educational mobile-based application is described in order to promote Corfu’s Old town cultural heritage. The proposed educational mobile based application was pilot-tested in forty-five postgraduate students at Ionian University during cultural heritage courses. The students used a mobile-based educational environment in order to augment their heritage cultural perception and knowledge. The case study results suggest an enhanced perception of the educational content as well as a significantly increased acceptance of the education approach within the role of mobile technology in higher education.

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Krismayani, Ika, Jumino, and Joko Wasisto. "Selected Webliographies on Indonesian Cultural Heritages." E3S Web of Conferences 317 (2021): 05008. http://dx.doi.org/10.1051/e3sconf/202131705008.

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Indonesia is a country rich in cultural heritage. The diverse cultural heritages demand promotion through various media, such as the web, aimed primarily at the younger generation. This paper aims to present various links and descriptions of web-shaped information sources that participate in promoting the cultural heritage of the Nusantara. The method used is a qualitative descriptive method by searching websites through a search engine using predetermined keywords. The results showed that various websites were found to provide information and promote cultural heritage to the broader community. Dissemination was not only carried out to the Indonesian people but also to the international community. This can be seen from two things, namely the nature of web pages that can be accessed globally and the existence of websites using bilingual, namely Indonesian and English.

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Vu Hoang, Khoa. "The benefits of preserving and promoting cultural heritage values for the sustainable development of the country." E3S Web of Conferences 234 (2021): 00076. http://dx.doi.org/10.1051/e3sconf/202123400076.

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Cultural and natural heritages are considered invaluable resources, creating a unique tourist attraction for each country. However, knowing how to use this heritage for sustainable tourism development, while preserving and promoting the heritage value for future generations is not a simple task. This article focuses on the values of cultural heritage and the importance of maintaining and promoting it while integrating with the environment for the development of society. It discusses the current state of cultural heritage preservation and promotion in Vietnam, showing examples of development with disregard to the heritage and the environment, why it is necessary to have sustainable development in active culture conservation, as well as the relationship between the preservation, promotion of the cultural heritage and the socio-economic development and the environment. A perspective on the cultural heritage value in sustainable development is also given. Through the reading of supporting materials and the comparison of survey data, it is clear that the preservation of cultural values not only contribute directly to the socio-economic development of a country similar to Vietnam, but also to help create new values in later generations. Therefore, it is concluded that a sustainable approach to the conservation of cultural heritages is very important for the future handling of such irreplaceable resources.

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Donders, Yvonne. "The Protection of Cultural Rights in Europe: None of the EU's Business?" Maastricht Journal of European and Comparative Law 10, no. 2 (June 2003): 117–47. http://dx.doi.org/10.1177/1023263x0301000202.

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Over the last decade, cultural diversity and the promotion and protection of cultural human rights have become important issues in the European context. States are trying to protect their national cultural identity within the European integration process, while at the same time several communities within States, such as minorities, indigenous peoples and immigrant communities, demand the promotion and protection of their cultural identity. The Council of Europe has established a human rights mechanism including the protection of cultural rights and rights of minorities. Within the European Union, the promotion and protection of human rights has slowly become a part of the internal policies, the latest step being the proclamation of the Charter on Fundamental Rights. However, the promotion of cultural diversity and of cultural rights or rights of minorities hardly play a role in this respect. Bearing in mind the possible inter-State implications that these issues may have, Member States should co-operate more closely and develop policies at the EU level in relation to the promotion and protection of cultural diversity.

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Borchi, Alice. "Oil, gold, stones: cultural value in Italian cultural policy." Arts and the Market 9, no. 1 (May 7, 2019): 2–15. http://dx.doi.org/10.1108/aam-01-2019-0005.

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Purpose The purpose of this paper is to understand the concept of cultural value promoted by the Italian government between 2008 and 2018. Furthermore, it aims at setting the scope for further research and debate on the issue of cultural value in Italian cultural policy by questioning market-driven understanding of value. Design/methodology/approach In order to do so, it examines the rhetoric of Italian policymakers, with a particular focus on the people who have covered the role of Ministry for Cultural Assets and Activities over this 10-year span, and the policies they have implemented. The various nuances of the concept of valorizzazione are studied by analysing different pathways employed by the Italian government and the values underpinning them, with a particular focus on the abandonment of heritage sites. Findings What emerges from this research is the centrality of the economic value of culture; however, the economic impact of Italian cultural assets is always presented as a potential that has to be unlocked by implementing policies of valorizzazione, a term that has a double meaning of promotion and exploitation (Belfiore, 2006). Originality/value This paper presents an original approach to understanding the formation and promotion of cultural value at the level of governmental policy in the context of contemporary cultural policy in Italy. In particular, it evidences how the centrality of the economic value of culture has remained unscathed despite the rapid change of governments that has characterised Italian politics in the last 10 years.

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Efendi, Yoyon, and Junaidi Junaidi. "Aplikasi 3D Mapping Menggunakan Virtual Reality (Studi Kasus Museum Sang Nila Utama)." J-SAKTI (Jurnal Sains Komputer dan Informatika) 2, no. 2 (September 25, 2018): 107. http://dx.doi.org/10.30645/j-sakti.v2i2.74.

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Museum Sang Nila Utama is a cultural museum which has 3,819 collections covering geology, biology, ethnography, archeology, historica, numism, philology, ceramics, art and technologics. This museum as one of the cultural center and tourism of Riau Malay. Visitors are usually from schools and local tourists. Current museum visits are declining, leading to a lack of museum services and yet no creative strategies to improve it. Plus the thought that the museum is ancient, boring and unkempt. To handle the problem, it needs promotion media in the form of creative media based on technology. Besides, there is still a lack of promotion media in the introduction of museum cultural objects. One of the needs of interactive media applications and technology-based promotions. Applications as a Mobile-based promotional media with Virtual Reality 3D objects tailored to the museum with various collections. This application uses research methods during the modeling process, VR, Mobile and users. This application is modeled using Blender and then processed its VR using Unity Engine. By making the Museum as one of tourist destination and culture of Riau Riau will bring many regional and foreign tourists. It is also to promote the calendar of Riau Province with the tagline "Riau Menyapa Dunia". With various destinations with various bases ranging from culture, history, religion and culinary typical of Riau

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Satria, Edia. "Analisa Strategi Promosi Dinas Pariwisata dan Kebudayaan dalam Meningkatkan Jumlah Kunjungan Wisatawan di Kabupaten Kerinci." Eksis: Jurnal Ilmiah Ekonomi dan Bisnis 9, no. 1 (May 21, 2018): 53. http://dx.doi.org/10.33087/eksis.v9i1.133.

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This research was conducted to find out and prove empirically promotion strategies of cultural tourism and in increasing the number of tourists visit Kerinci Regency. Source data obtained from the Department of tourism and culture District Kerinci. Data analysis tools by using SWOT analysis. The research results obtained that (1) the cultural and Tourism Office of District 1 quadrant is at Kerinci (positive, positive) which means the primacy of kompotitif or aggressive strategies of Cultural tourism and the Regency of Kerinci has the power as well as opportunities to continue to improve and enlarge the number of promotional visits to the Regency of Kerinci; and (2) the right marketing strategies applied to Kerinci District Tourism Office for the moment is a strategy SO (strength, Opportunities). This strategy is underway to harness the power for the menagkap opportunities that are owned. As for the strategies that can be applied include (a) the Kerinci Regency Tourism Office must keep working to develop tourism in Kerinci Regency; (b) Tourism District's tourism should control Keerinci well; (c) the coordination of Tourism with Government Kabuapeten Kerinci must continue to be improved; (d) the Services provided should be constantly improved; and (e) to add visits to the County of Kerinci, tourism and Culture must make use of technology and facilities available, doing promotions, and socialization as many to the community to reach. Keywords: Promotion Strategy

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