Relevant bibliographies by topics / Cultural sponsorship

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Cultural sponsorship'

Author: Grafiati
Published: 4 June 2021
Last updated: 4 February 2022

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Journal articles on the topic "Cultural sponsorship"

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Maniatis, Antonios. "CULTURAL SPONSORSHIP LAW." Civitas et Lex 15, no. 3 (September 29, 2017): 23–34. http://dx.doi.org/10.31648/cetl.2467.

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This paper aims at analyzing and upgrading the legal status of sponsorship contracts as forcultural activities. It is recommended to adopt various legislative changes, many of which couldexemplify the proposed ‘funding-promotion’ paradigm. The key of this model is to focus on privateindividuals and legal entities either under the public law or under the private one, as potentialsponsors, donators etc. and to provide them with sufficient motivation. A tax exemption percentageof 10% is not compatible with the sponsorship concept. Last but not least, tourism law has recentlybegun to adopt the cultural sponsorship contract model.
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Radicchi, Elena. "Sports Sponsorship Evolution in the Economic Recession: Analytical Evidence from Empirical Cases." Physical Culture and Sport. Studies and Research 61, no. 1 (June 1, 2014): 51–64. http://dx.doi.org/10.2478/pcssr-2014-0005.

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Abstract Sport sponsorship has developed into a major global industry. Even though it is still a significant communication tool for companies, in recent years, sponsorship is no more just a matter of exposing a logo on a jersey or purchasing an in-stadium sign. Rather sponsors and sport entities should engage in an activity that enables them to exchange value. Sponsorships are moving toward complex patterns of interactions in which each “player” is engaged in a meaningful activity that can deliver mutual benefits. The aim of the paper is to analyze the sport sponsorship’s evolution in the latest economic recession. To understand the patterns of relations among different actors involved within a sport sponsorship arrangement, we take as “interpretive lenses” the strategic partnerships’ theoretical framework and make an application to a wide range of empirical sponsorship cases. Our main focus are national and international sponsorships related to professional teams and major sports events in which we are able to underline roles and strategic behaviors of sponsors and sport entities. The empirical analysis has been supported by a qualitative methodology. Data and information has been gathered using online secondary sources. Moreover, interviews with key executives and professionals involved within several sport sponsorships deals have been carried out. Findings suggest that sport sponsorships are assuming the role of a huge variety of agreements-exchange transactions, collaborations, strategic alliances, cooperation, consortia, etc.-that involve multiple complementary assets (technology, distribution channels, financial resources, etc.) and functions (R & D, marketing, organization, etc.). Furthermore, by implementing sports partnerships corporate and/or institutional actors are able to emerge among various stakeholders and to gain a global exposure.
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Dolores, Luigi, Maria Macchiaroli, and Gianluigi De Mare. "Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors." Sustainability 13, no. 16 (August 13, 2021): 9070. http://dx.doi.org/10.3390/su13169070.

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The topic of the paper is sponsorship for the requalification/conservation of historical-architectural heritage. In the literature, there are many models for evaluating the financial efficiency of sponsorship from the point of view of the sponsor (mostly in the sports field), but none of these jointly support both the sponsor and the sponsee in the selection of financially sustainable cultural sponsorships. Trying to reduce this gap, an innovative model is proposed for estimating the profitability of cultural sponsorship. The model consists of three phases. In the first, which consists of the financial analysis of the investment for the sponsee, the minimum amount that the sponsee can request from the sponsor is established. The second phase analyzes the financial performance of potential sponsors, estimating the optimal sponsorship budget that maximizes profits. In the final phase, where the results of the two analyses are compared, the sponsee eventually reformulates his offer and decides which company to sign the contract with. The model is tested through a case study: the sponsorship of the restoration of the Don Tullio Fountain in Salerno (Italy). It is assumed that two companies are interested in sponsorship. The results show that the investment is financially sustainable for both companies.
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Good Gingrich, Luann, and Thea Enns. "A Reflexive View of Refugee Integration and Inclusion: A Case Study of the Mennonite Central Committee and the Private Sponsorship of Refugees Program." Refuge 35, no. 2 (October 7, 2019): 9–23. http://dx.doi.org/10.7202/1064816ar.

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Through a qualitative case study with Mennonite Central Committee (MCC) sponsorship groups and former refugee newcomers, we adopt a reflexive, relational, and systemic lens (Bourdieu) to analyze the institutional and interpersonal relationships in the Private Sponsorship of Refugees (PSR) Program, and more specifically, the ways in which MCC Ontario’s sponsorship program invigorates or frustrates dynamics of social inclusion. We situate the institutional relations of the PSR Program as nested social fields and sub-fields, revealing complementary and competing systems of capital that direct explicit and implicit visions for “success” in MCC sponsorships. A peculiar Mennonite/MCC social field and structure of capital generates institutional and social tensions, yet an ambivalent disposition or divided habitus presents possibilities for seeing, understanding, and challenging dynamics of social exclusion.
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Lee, Eun-Mi, and Sungjoon Yoon. "Does Cultural Brand Sponsorship Pay Off?" International Journal of Customer Relationship Marketing and Management 12, no. 2 (April 2021): 1–16. http://dx.doi.org/10.4018/ijcrmm.2021040101.

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This study aims to find out whether a company's cultural sponsorship activities contribute to improving the consumers' attitude toward the company's product ads. To do so, the researchers adopted three intermediate factors such as corporate image, self-brand congruity, and self-monitoring. This study found that consumer attitude toward cultural sponsorship significantly affects corporate image. Self-brand congruity significantly mediates between attitude toward cultural sponsorship and the company's product ad attitude measured for two types of ads: image-based ad and product-based ad. This study also found that self-monitoring with cultural sponsorship activities significantly moderate between self-brand congruity and ad attitude. The finding that not only the corporate image but the attitude toward cultural sponsorship contributed to a positive ad attitude through brand congruity sheds significant strategic insights for brand management.
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de Alcântara, Jessica Nunes, Gideon Carvalho de Benedicto, and Sabrina Soares da Silva. "Possible key factors for Brazilian publicly traded companies to adopt a sponsorship strategy." Journal of Strategy and Management 12, no. 4 (November 1, 2019): 429–46. http://dx.doi.org/10.1108/jsma-04-2018-0029.

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Purpose The purpose of this paper is to identify organizational and industrial characteristics of publicly traded Brazilian firms with sport and cultural sponsorships. Design/methodology/approach Secondary data, as organization variables and industry level variables, were sourced from Economatica®. The data were analyzed using logistic regression. Findings Both size and asset profitability were associated with a sponsorship strategy. Both industry concentration and company size are positively related to both cultural and sport sponsorship strategies. Research limitations/implications The findings in this paper provide support to resource-based view and SPC theories. The notable limitation of the study is the reliance on non-standardized social reporting. Originality/value This paper fulfills an identified need to study the importance for sponsorship to companies’ performance. The adoption of sponsorship strategies has been growing in Brazil and becoming more and more important for sponsor companies’ performance and in developing these industries, sport and creative. Through culture and sports, companies try to add value to their brands, delivering a socially responsible image to the audience.
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Moreras, Jordi. "The Way to Mecca. Spanish State Sponsorship of Muslim Pilgrimage (1925-1972)." Culture & History Digital Journal 9, no. 2 (December 30, 2020): e013. http://dx.doi.org/10.3989/chdj.2020.013.

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The sponsorship of pilgrimage to Mecca by European colonial powers in the 19th and 20th centuries contributed to transforming the hajj into the global phenomenon it is today. Spain also promoted Muslim pilgrimage from its zone of the Moroccan Protectorate, tentatively at first, and then more purposefully from 1937 onwards, continuing its sponsorship into the early 1970s, years after Morocco’s independence. Intensive study of administrative documentation from the Spanish Protectorate allows the reformulation of the sponsorship’s established chronology (from 1937 to 1956). It also shows the dual intent concealed behind its promotion: first, as propaganda aimed at the interior of the Moroccan territory being administered; and second, as a tool for the external promotion of a political regime in need of support to escape its international isolation. The pilgrimage’s sponsorship is seen as part of the general framework of managing Muslim rituals enacted by the Spanish government to deactivate their potential mobilising capacity.
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Bucher, Victor. "Art and cultural sponsorship ‘Austrian‐style’." International Journal of Museum Management and Curatorship 8, no. 1 (March 1989): 77–82. http://dx.doi.org/10.1080/09647778909515153.

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Bucher, V. "Art and cultural sponsorship 'Austrian-style'." Museum Management and Curatorship 8, no. 1 (March 1989): 77–82. http://dx.doi.org/10.1016/0260-4779(89)90065-4.

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Morais, Inês Isabel Oliveira. "The Role of Marketing to Cultural Sponsorship." International Journal of the Arts in Society: Annual Review 6, no. 3 (2011): 181–86. http://dx.doi.org/10.18848/1833-1866/cgp/v06i03/36034.

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Dissertations / Theses on the topic "Cultural sponsorship"

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Neves, Ana Vitória. "O mecenato cultural de empresa." Master's thesis, Instituições portuguesas -- -Universidade do Algarve, 1998. http://dited.bn.pt:80/30392.

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Cabral, Melissa de A. "Ações de patrocínio no setor público: uma análise sobre terminologias, conceitos e entendimentos da gestão cultural no Brasil." reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/10266.

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This work tackles issues regarding cultural sponsorship in Brazil, focusing, particularly, on the ones in the public sector, in the ambit of media actions. It is a research of the themes that are involved in the elaboration, management and (bureaucratic) processes of a sponsorship project, through the contributory prism that can help reflect on questions related to the meaning of specific terminology and concepts which are used in this area. The result of this work aims at becoming a source of information that can stimulate reflection on cultural sponsorship in the public sector, specifically regarding issues of terminology and concepts, in a field that still lacks established standard parameters in relation to its language and the understanding of management processes. In the conclusive part of the dissertation, a glossary of sponsorship expressions is presented to work as a source of memory regarding names and meanings that are important.
Este trabalho aborda questões referentes ao patrocínio cultural no Brasil, com foco naquele relacionado ao setor público, no âmbito das ações de comunicação social. Trata-se de um levantamento dos temas que envolvem a elaboração, a gestão e a tramitação de um projeto de patrocínio, sobretudo a partir da perspectiva de contribuir para uma reflexão sobre os significados de determinadas terminologias e conceitos usados nesse campo. O objetivo é que o resultado do trabalho sirva como base de informações que possam fomentar reflexões sobre o patrocínio cultural no setor público, mais especificamente no que se refere a questões de terminologias e conceitos, num campo onde ainda há poucos parâmetros de padronizações estabelecidos no que se refere à linguagem e a entendimentos sobre processos de gestão. Numa etapa conclusiva da dissertação, é apresentado um glossário de verbetes de patrocínio que pretende se prestar como uma boa memória dos nomes e das significações que merecem destaque.
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Grant-Braham, Bruce. "An investigation into motorsport sponsorship : a comparative analysis of two and four wheeled sponsorship." Thesis, Bournemouth University, 2009. http://eprints.bournemouth.ac.uk/12329/.

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The prime objective of the research is to establish why commercial sponsors use motor sport as an element of their marketing communications. A comparison has been undertaken between car and bike racing, as represented by Formula One and MotoGp, to establish any differences in approach. The initial historical element of the research revealed that motor sport had been sponsored by vehicle manufacturers since the origins of the petrol combustion engine in the late 19th century. Any suggestion that sponsorship of motor sport is a recent, late 20th century science has been dispelled. The investigation found that the sponsors of top level car racing place major importance on achieving awareness for their brands through media exposure, particularly television. This aim is shared by motorcycle racing sponsors too and a common model is identified. Where motor cycle racing is specifically concerned the research established that there is an almost identical approach to the usage and application of sponsorship to that in car racing. The only difference being that the wider commercialisation of F1, in which brands outside those intimately involved with automotive industries have made use of motor sport sponsorship, has been around for longer than that in motorcycle racing. The motorcycle sponsors have therefore taken slightly longer to reach the same level of marketing sophistication in a sport which is recognized as having less money overall. The research reveals that the most important element of the business plan for both types of motor sport relies largely on a business model linked to global television audiences. Such audiences are seen as vital in generating awareness of sponsors and their products. Such plans provide an entirely relevant platform for the initial steps of the AIDA theory (Awareness; Interest; Desire; Action) of product adoption. The research also identifies that this commonality of approach is not entirely accidental as similar promoters have been involved at the top level of both sports. The research advises that the future of motor sport should continue to involve the application of the latest technologies appropriate to passenger vehicles if it is to continue unhindered. It is suggested that motor sport should become the definitive technological test bed for vehicle propulsion systems that are sustainable and kind to the environment.
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Frada, Joana Isabel Colaço. "O mecenato cultural de empresa em Portugal." Instituições portuguesas -- UTL-Universidade Técnica de Lisboa -- ISCSP-Instituto Superior de Ciências Sociais e Políticas, 2001. http://dited.bn.pt:80/29409.

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Dauber, Kenneth Wayne. "Shaping the clay: Pueblo pottery, cultural sponsorship and regional identity in New Mexico." Diss., The University of Arizona, 1993. http://hdl.handle.net/10150/186155.

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Taste--an appreciation for some things, a disdain for others--is usually understood by sociologists as playing a key role in struggles for position within closed, hierarchical status systems. Yet taste that reaches across cultural and social boundaries is a common phenomenon in a world of mobility and falling barriers to travel and access. This study argues that this expression of taste also has a political dimension, through an examination of the sponsorship of traditional Pueblo Indian pottery by Anglo newcomers to northern New Mexico in the 1920s and 1930s. The organization that these newcomers founded, the Indian Arts Fund, played an important role in building a differentiated market for Pueblo pottery, supported by an increasingly complex body of knowledge and evaluation. This intervention into the market for pottery, and into the definition of Pueblo culture, served to insert the Indian Arts Fund's members into regional society, against the resistance of older, more established elites. A visible association with Pueblo pottery linked newcomers to the transformation of the regional economy by tourism, which had shifted the source of value in northern New Mexico from natural resources to the marketing of particularity and difference. An examination of the role of pottery production, and income from pottery, in Pueblo communities reveals that the relationship between pottery and Pueblo culture was more complex, and more tangential, than the image that was being constructed in the context of the market.
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Chaves, Natália Cristina Alves Caetano. "Patrocínio cultural: uma narrativa da organização." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-18022014-161208/.

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O patrocínio cultural, muitas vezes, é uma forma de contar histórias da organização. O objetivo deste trabalho é refletir e verificar se o patrocínio cultural é uma narrativa da organização. Para tanto, foi utilizada a análise da antenarrativa de Boje (2001), que analisa a narrativa organizacional a partir das diferentes vozes da organização. O objeto dessa análise foi a narrativa da cultura de três grandes empresas: Vale, Fiat Automóveis e ArcelorMittal Brasil. A antenarrativa permitiu identificar as conexões entre narrativa organizacional e patrocínio cultural. Ao final, concluiu-se que o patrocínio cultural é uma narrativa organizacional.
Cultural sponsorship, it is often a form of storytelling organization. The objective of this work is to reflect, and to verify, if the cultural sponsorship is a narrative of the organization. For this, we used the analysis of antenarrative Boje (2001), which analyzes the organizational narrative from the different voices of the organization. Thus, we analyzed the cultural narratives of three major companies: Vale, Fiat and ArcelorMittal. The antenarrative identified the connections between organizational narrative and cultural sponsorship. At the end, it was concluded that cultural sponsorship is an organizational narrative.
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Machado, Marcos Vinicios Machado. "MARKETING CULTURAL GUIA DE PROPOSTA PARA SOLICITAÇÃO EM DIVERSAS ENTIDADES." Universidade Federal de Santa Maria, 2010. http://repositorio.ufsm.br/handle/1/10970.

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In this study, the Cultural Marketing is directly associated to the term which expresses the patronage polices of public funding for culture, where it is assumed that both the coordination between state, private and the field of cultural producers as the goals of the funding. Tax incentives are part of the financing system and constitute an instrument of government to direct and encourage the presence of private resources and strategic segments. This work is basically composed of two distinct parts. In the first part delimit the conceptual field, passing by a brief historical background, trying to identify from empirical trends Patronage in Brazil, and by drawing the guidelines of the cultural policies during the period of democratization in Brazil. The second part presents some of the main sponsors of the culture in Brazil, values and forms of investment, covering the period from 2008 and the presentation of the major steps required in developing a Cultural Project.
Nesse estudo, o Marketing Cultural está associado diretamente ao termo Mecenato que expressa a política de financiamento público para a cultura, onde supõe-se tanto a coordenação entre agentes estatais, privados e o campo dos produtores culturais quanto os objetivos do financiamento. Os incentivos fiscais são parte do sistema de financiamento e se constituem em instrumento do poder público para direcionar e estimular a presença de recursos privados em segmentos estratégicos. Assim, este trabalho está composto basicamente por duas partes distintas. Na primeira parte, delimita-se o campo conceitual, passando-se por uma breve contextualização histórica, procurando-se identificar, a partir de bases empíricas, as tendências do Mecenato no Brasil, e traçando-se as diretrizes da política cultural implementada durante o período de redemocratização brasileira. Na segunda parte, são apresentadas algumas das principais empresas patrocinadoras da cultura no Brasil, os valores e as formas de investimentos, relativo ao período de 2008, bem como a apresentação das principais etapas necessárias na elaboração de um Projeto Cultural.
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Olkkonen, Rami. "On the same wavelength? : a study of the dynamics of sponsorship relationships between firms and cultural organizations /." Turku : [Turku School of Economics and Business Administration], 2002. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010195849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Ohlsson, Katarina. "Private Refugee Sponsorship Groups as Sites of Adult Learning." Thesis, Linköpings universitet, Institutionen för beteendevetenskap och lärande, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-138971.

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Canada’s response to the Syrian refugee crisis includes a unique program where private citizens can raise funds to sponsor a refugee family. This private refugee sponsorship program tasks citizens with both the financial and social aspects of a refugee’s integration for their first year in Canada. The success of the program has led many other countries, particularly in Europe, to consider adopting a similar approach. Although there has been an increased interest in the program, there is a lack of research into the sponsorship experience. This study aims to provide further insight into the sponsorship experience by studying whether it includes an element of learning for the sponsors. This was done by conducting in-depth interviews and analyzing them based on situated learning theory and placing the results in the context of previous research done on sponsors in Canada during the Kosovo crisis. The principle findings of this study show that private refugee sponsorship groups are indeed sites of adult learning for the sponsors. However, the degree to which this is the case differs depending on how sponsorship groups are positioned vis-à-vis the refugee family and the professional settlement community.
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Fredriksson, Jens, and Henrik Rosenborg. "Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15596.

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Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. The purpose of this thesis is to explain the causal effect between consumers’ culture factors and their attitudes towards ambush marketing. This thesis uses a conceptual model that is based on theories in national culture, marketing and psychology. This thesis uses a positive, deductive approach with an explanatory research design. The quantitative method is a survey that is handed out to Swedish students and exchange students from China. Analyses show that consumers' culture has a significant correlation to their attitudes towards ambush marketing. Consumers in cultures with high power distance and/or collectivism, have a significant stronger negative attitude towards ambush marketing, compared to consumers who have low power distance and/or individualism. The theoretical implications in this thesis fill the gap about what causal effect culture factors have on consumers’ attitudes towards ambush marketing. This thesis has also contributed to the more controversial belief, that the consumers’ do not have such negative attitude towards ambush marketing. The findings will be of managerial use for event owners who are taking actions against the ambush companies. Limitation of this study is that theory on the cultural factors is only based on one theoretical framework, Hofstede’s cultural dimensions.
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Books on the topic "Cultural sponsorship"

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Sauvanet, Nathalie. Cultural sponsorship in Europe: A study. Paris: CEREC, 1999.

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Klein, Armin. Der exzellente Kulturbetrieb. Wiesbaden: VS Verlag für Sozialwissenschaften, 2007.

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Stolper, Friedman Carolyn, and Friedman Carolyn Stolper, eds. Successful fundraising for arts and cultural organizations. 2nd ed. Phoenix, Ariz: Oryx Press, 1997.

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Delsol, Xavier. Le mécénat et parrainage: Guide juridique et fiscal, à jour au 15 novembre 1989. Lyon: Editions Juris, 1990.

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Delsol, Xavier. Le mécénat et parrainage: Guide juridique et fiscal. 3rd ed. Lyon: Editions Juris-Service, 2003.

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Kunstsponsoring: "Das Volkswagen-Kultur-Engagement" : eine Fallstudie. Münster: Lit, 2000.

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Fields in vision: Television sport and cultural transformation. London: Routledge, 1992.

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Klein, Armin. Der exzellente Kulturbetrieb. 3rd ed. Wiesbaden: VS Verlag für Sozialwissenschaften, 2011.

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White, Robert E. How corporate business practices are transforming education: case studies of five Canadian secondary schools. Lewiston, N.Y: Edwin Mellen Press, 2009.

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White, Robert E. How corporate business practices are transforming education: Case studies of five Canadian secondary schools. Lewiston, N.Y: Edwin Mellen Press, 2010.

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Book chapters on the topic "Cultural sponsorship"

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Mazza, Isidoro. "A Microeconomic Analysis of Patronage and Sponsorship." In Cultural Economics And Cultural Policies, 35–53. Dordrecht: Springer Netherlands, 1994. http://dx.doi.org/10.1007/978-94-011-1140-9_4.

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Pier, David G. "Missionaries for Capital: Brand Marketers and Music Sponsorship in Uganda." In Globalization and Socio-Cultural Processes in Contemporary Africa, 199–227. New York: Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137519146_9.

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Horne, John. "Advertising, Sponsorship and the Commodification of Sport." In Sport in Consumer Culture, 71–94. London: Macmillan Education UK, 2006. http://dx.doi.org/10.1007/978-0-230-80235-3_4.

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Severino, Fabio. "Cultural Sponsorship and Entrepreneurial Mistrust." In Handbook of Research on Management of Cultural Products, 113–25. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5007-7.ch006.

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Company sponsorships are a way to fund cultural management, allowing cultural organizers to be independent, especially in those countries where this sector is supported mainly by public funds. This chapter discusses the results of a survey the author conducted in Rome, Italy. Theoretically, in this city with a great cultural heritage, there are many opportunities of sponsorships both for companies looking for good tools of communication (i.e. for tourism targets) and for cultural managers asking for money to carry out better work and to make long term plans. Using a questionnaire of 20 closed questions, in a face-to-face way, the author asked 345 firms how, when and where they have been working with sponsorship tools. The main result of the survey indicates that there is often a problem of communication between these two different worlds: the cultural sector and commercial firms.
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Lund, Ragnar, and Stephen A. Greyser. "Integrated Partnerships in Cultural Sponsorship." In Museum Marketization, 188–207. Routledge, 2019. http://dx.doi.org/10.4324/9780429401510-12.

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Gianneschi, Marcus, and Oskar Broberg. "A History of Cultural Sponsorship in Sweden." In Museum Marketization, 208–25. Routledge, 2019. http://dx.doi.org/10.4324/9780429401510-13.

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Bibby, David N. "Brand image, equity, and sports sponsorship." In Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research, 21–99. Emerald Group Publishing Limited, 2009. http://dx.doi.org/10.1108/s1871-3173(2009)0000003006.

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Tong, Wenxu, Sin Kiong Wong, and Jingyi Qu. "Chinese community and leaders’ sponsorship for Singapore schools." In The Cultural Legacies of Chinese Schools in Singapore and Malaysia, 61–79. Routledge, 2021. http://dx.doi.org/10.4324/9781003009610-7.

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Siano, Alfonso, Mario Siglioccolo, Carmela Tuccillo, and Francesca Conte. "The Relationships between Cultural Institutions and Companies." In Handbook of Research on Management of Cultural Products, 126–50. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5007-7.ch007.

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This chapter investigates the possible relationships between cultural institutions (museums, theatres, libraries etc.) and companies, which have been increasingly occurring in the last years. While cultural institutions have been progressively needing to acquire financial resources and managerial skills to survive and valorise their activities, at the same time companies are trying new ways to differentiate their image, by means of associating it with the cultural sector. The adoption of a descriptive-normative approach enables the identification of many kinds of collaboration (patronage and corporate philanthropy, volunteer program and payroll giving, cause related marketing, cultural sponsorship, co-branding, licensing and merchandising, electronic relationships, and finally, partnership), distinguished according to the intensity and duration over time. For each relationship, mutual benefits and disadvantages are described in detail, even with the support of real case studies. This joint consideration of the various possible relationships aims to provide an overall view of the issue considered, which differentiates this contribution from the literature so far produced.
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Lin, Jenny. "From Shanghai to New York by way of conclusion." In Above Sea, 147–53. Manchester University Press, 2019. http://dx.doi.org/10.7228/manchester/9781526132604.003.0006.

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The conclusion considers the continued, widespread proliferation of the staid East-meets-West trope through a critique of the Metropolitan Museum of Art’s 2015 exhibition, “China: Through the Looking Glass.” Ruminating on the afterlives of East-meets-West exoticizations, the conclusion synthesizes the preceding ones by analyzing the exhibition’s loaded cross-cultural hybrids of art-fashion-celebrity culture and Sino-US corporate sponsorship. The chapter argues that “China: Through the Looking Glass” might have countered the critique that the exhibition did not adequately present contemporary Chinese culture by including some of the art and design projects presented throughout the book, summarizing the vital issues these projects raise.
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Conference papers on the topic "Cultural sponsorship"

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Streiff, Tina, and Sarah Mahr. "REACTANCE EFFECTS IN CULTURAL SPONSORSHIPS? INVESTIGATING THE INFLUENCE OF CULTURAL INTEREST ON SPONSOR REPUTATION." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.06.03.

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