Journal articles: 'Cultural sponsorships'

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Radicchi, Elena. "Sports Sponsorship Evolution in the Economic Recession: Analytical Evidence from Empirical Cases." Physical Culture and Sport. Studies and Research 61, no. 1 (June 1, 2014): 51–64. http://dx.doi.org/10.2478/pcssr-2014-0005.

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Abstract Sport sponsorship has developed into a major global industry. Even though it is still a significant communication tool for companies, in recent years, sponsorship is no more just a matter of exposing a logo on a jersey or purchasing an in-stadium sign. Rather sponsors and sport entities should engage in an activity that enables them to exchange value. Sponsorships are moving toward complex patterns of interactions in which each “player” is engaged in a meaningful activity that can deliver mutual benefits. The aim of the paper is to analyze the sport sponsorship’s evolution in the latest economic recession. To understand the patterns of relations among different actors involved within a sport sponsorship arrangement, we take as “interpretive lenses” the strategic partnerships’ theoretical framework and make an application to a wide range of empirical sponsorship cases. Our main focus are national and international sponsorships related to professional teams and major sports events in which we are able to underline roles and strategic behaviors of sponsors and sport entities. The empirical analysis has been supported by a qualitative methodology. Data and information has been gathered using online secondary sources. Moreover, interviews with key executives and professionals involved within several sport sponsorships deals have been carried out. Findings suggest that sport sponsorships are assuming the role of a huge variety of agreements-exchange transactions, collaborations, strategic alliances, cooperation, consortia, etc.-that involve multiple complementary assets (technology, distribution channels, financial resources, etc.) and functions (R & D, marketing, organization, etc.). Furthermore, by implementing sports partnerships corporate and/or institutional actors are able to emerge among various stakeholders and to gain a global exposure.

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Olkkonen, Rami, and Pekka Tuominen. "Understanding relationship fading in cultural sponsorships." Corporate Communications: An International Journal 11, no. 1 (January 2006): 64–77. http://dx.doi.org/10.1108/13563280610643561.

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Sylvestre, Carl M., and Luiz Moutinho. "Leveraging Associations: The Promotion of Cultural Sponsorships." Journal of Promotion Management 13, no. 3-4 (December 2007): 281–303. http://dx.doi.org/10.1080/10496490802308497.

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Good Gingrich, Luann, and Thea Enns. "A Reflexive View of Refugee Integration and Inclusion: A Case Study of the Mennonite Central Committee and the Private Sponsorship of Refugees Program." Refuge 35, no. 2 (October 7, 2019): 9–23. http://dx.doi.org/10.7202/1064816ar.

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Through a qualitative case study with Mennonite Central Committee (MCC) sponsorship groups and former refugee newcomers, we adopt a reflexive, relational, and systemic lens (Bourdieu) to analyze the institutional and interpersonal relationships in the Private Sponsorship of Refugees (PSR) Program, and more specifically, the ways in which MCC Ontario’s sponsorship program invigorates or frustrates dynamics of social inclusion. We situate the institutional relations of the PSR Program as nested social fields and sub-fields, revealing complementary and competing systems of capital that direct explicit and implicit visions for “success” in MCC sponsorships. A peculiar Mennonite/MCC social field and structure of capital generates institutional and social tensions, yet an ambivalent disposition or divided habitus presents possibilities for seeing, understanding, and challenging dynamics of social exclusion.

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Lukic-Krstanovic, Miroslava. "Positioning of sponsorships on the cultural events market." Bulletin de l'Institut etnographique 61, no. 2 (2013): 131–45. http://dx.doi.org/10.2298/gei1302131l.

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Dolores, Luigi, Maria Macchiaroli, and Gianluigi De Mare. "Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors." Sustainability 13, no. 16 (August 13, 2021): 9070. http://dx.doi.org/10.3390/su13169070.

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The topic of the paper is sponsorship for the requalification/conservation of historical-architectural heritage. In the literature, there are many models for evaluating the financial efficiency of sponsorship from the point of view of the sponsor (mostly in the sports field), but none of these jointly support both the sponsor and the sponsee in the selection of financially sustainable cultural sponsorships. Trying to reduce this gap, an innovative model is proposed for estimating the profitability of cultural sponsorship. The model consists of three phases. In the first, which consists of the financial analysis of the investment for the sponsee, the minimum amount that the sponsee can request from the sponsor is established. The second phase analyzes the financial performance of potential sponsors, estimating the optimal sponsorship budget that maximizes profits. In the final phase, where the results of the two analyses are compared, the sponsee eventually reformulates his offer and decides which company to sign the contract with. The model is tested through a case study: the sponsorship of the restoration of the Don Tullio Fountain in Salerno (Italy). It is assumed that two companies are interested in sponsorship. The results show that the investment is financially sustainable for both companies.

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de Alcântara, Jessica Nunes, Gideon Carvalho de Benedicto, and Sabrina Soares da Silva. "Possible key factors for Brazilian publicly traded companies to adopt a sponsorship strategy." Journal of Strategy and Management 12, no. 4 (November 1, 2019): 429–46. http://dx.doi.org/10.1108/jsma-04-2018-0029.

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Purpose The purpose of this paper is to identify organizational and industrial characteristics of publicly traded Brazilian firms with sport and cultural sponsorships. Design/methodology/approach Secondary data, as organization variables and industry level variables, were sourced from Economatica®. The data were analyzed using logistic regression. Findings Both size and asset profitability were associated with a sponsorship strategy. Both industry concentration and company size are positively related to both cultural and sport sponsorship strategies. Research limitations/implications The findings in this paper provide support to resource-based view and SPC theories. The notable limitation of the study is the reliance on non-standardized social reporting. Originality/value This paper fulfills an identified need to study the importance for sponsorship to companies’ performance. The adoption of sponsorship strategies has been growing in Brazil and becoming more and more important for sponsor companies’ performance and in developing these industries, sport and creative. Through culture and sports, companies try to add value to their brands, delivering a socially responsible image to the audience.

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Shiau, Hongchi, and Karina Aveyard. "Private Sponsorships and Independent Film Exhibition in Taiwan." Media International Australia 139, no. 1 (May 2011): 133–39. http://dx.doi.org/10.1177/1329878x1113900117.

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Following the deregulation of the Taiwanese film exhibition industry in the late 1990s, local movie theatres increasingly have spurned domestic productions in favour of more dependable Hollywood blockbusters. With little commercial support for the screening of their projects, independent filmmakers in Taiwan have begun to turn to private sponsors as a means of securing theatrical deals. This article explores the historical development of this practice, and examines how it has helped some filmmakers overcome the structural and economic constraints that affect domestic productions at the cinema. The article is based on research conducted by Hongchi Shiau over a five-year period in Taiwan.

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Sheehan, James J., and Mark W. Rectanus. "Culture Incorporated. Museums, Artists, and Corporate Sponsorships." German Studies Review 26, no. 2 (May 2003): 474. http://dx.doi.org/10.2307/1433407.

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Krzyzaniak, John S. "The soft power strategy of soccer sponsorships." Soccer & Society 19, no. 4 (June 20, 2016): 498–515. http://dx.doi.org/10.1080/14660970.2016.1199426.

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Ficheira, Carolina Marques Henriques, and Paula Príncipe. "Contribuições do patrocínio da Petrobras para o campo audiovisual de 1995 a 2007." Diálogo com a Economia Criativa 1, no. 2 (October 11, 2016): 27. http://dx.doi.org/10.22398/2525-2828.1227-41.

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A partir do estudo de caso dos aportes realizados pela Petrobras em patrocínios audiovisuais no período dentre 1995 e 2007, é possível analisar o papel precursor das Leis de Incentivo Federais no desenvolvimento do campo audiovisual. Suas contribuições foram significativas ao setor quando se analisa o quantitativo de filmes patrocinados pela Petrobras e por outras instituições, denotando o estímulo do uso das leis de incentivo à cultura a outros patrocinadores, bem como no desenvolvimento do campo, como ocorre no Rio de Janeiro, que possui o maior PIB criativo de todo o território nacional, e aponta novos agentes e trajetórias no cenário atual. Sponsorship contributions by Petrobras to the audiovisual sector from 1995 to 2007AbstractBeginning with a case study about contributions made by Petrobras to audiovisual sponsorships between 1995 and 2007, it is possible to analyze the pioneering role of the Federal Tax Incentive Laws for the audiovisual sector. Their contributions to the sector were significant when the number of movies sponsored by Petrobras and by other institutions is analyzed, denoting the encouragement for the use of cultural incentive laws to other sponsors as well as the development of the sector, as happens in Rio de Janeiro that holds the highest GDP (Gross National Product) of the entire national territory and points out new agents and routes in the current scenario.

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Ventura, Claudia, Giuseppina Cassalia, and Lucia Della Spina. "New models of Public-private Partnership in Cultural Heritage Sector: Sponsorships between Models and Traps." Procedia - Social and Behavioral Sciences 223 (June 2016): 257–64. http://dx.doi.org/10.1016/j.sbspro.2016.05.361.

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Ventura, Claudia, Giuseppina Cassalia, and Lucia Della Spina. "Corrigendum to New Models of Public-private Partnership in Cultural Heritage Sector: Sponsorships between Models and Traps." Procedia - Social and Behavioral Sciences 223 (June 2016): 986. http://dx.doi.org/10.1016/j.sbspro.2016.09.062.

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Dekker, Erwin, and Ana Carolina Rodrigues. "The political economy of Brazilian cultural policy: a case study of the Rouanet Law." Journal of Public Finance and Public Choice 34, no. 2 (October 1, 2019): 149–71. http://dx.doi.org/10.1332/251569119x15675896589688.

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This article provides an analysis of the effectiveness of cultural policy in Brazil under the Rouanet Law for the period 1993–2016. We find that the law, which provides tax incentives for donations to and sponsorships of the cultural sector, has exacerbated existing socio-economic inequalities, regional inequalities and inequalities between artistic genres. The gifts have predominantly gone to already successful projects, sometimes even already profitable projects. On the flip side, the gifts have primarily come from large, mostly partially state-owned, enterprises and act as the equivalent of a tax cut for these organisations. From the evidence, it is not clear that any particular market failure is alleviated through the Rouanet Law; instead, it seems that the system of indirect support led to strong control over the cultural sector by big business in Brazil. We use these findings to criticise much of the literature on cultural policy, which tends to take Western well-developed institutions for granted. We argue that this literature is ill-suited to capture the economy of Brazil and other ‘limited-access states’ because of its implicit assumption of a pre-existing ‘open-access state’.

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Boniotti, C. "THE BENEFICIAL ROLE OF SURVEYS IN THE INVESTMENT ANALYSIS FOR PUBLIC BUILT CULTURAL HERITAGE CONCESSIONS." ISPRS - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences XLII-2/W11 (May 4, 2019): 263–67. http://dx.doi.org/10.5194/isprs-archives-xlii-2-w11-263-2019.

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Abstract. Cultural heritage concession has increasingly been adopted as part of public-private partnership agreements in situations where the public administration itself proves to be unable to manage its own cultural heritage. Compared to other public-private agreements, such as sponsorships, concession operations are more complex in nature and require that all private parties involved commit themselves long-term. On the one hand the private partner should estimate costs and revenues in a precise way, which is even more difficult for historic buildings, and be responsible for both ordinary and extraordinary maintenance. On the other hand, the public entity should conceive some legal protection schemes aimed at ensuring the property’s correct management on part of the private partner. Therefore, some continuous and preventive conservation activity is in essence mandatory.In these kinds of operations, a refined survey can allow more precise quantitative and qualitative valuations along the entire process: starting from the launch of the call for tenders, where GIS systems can provide descriptive contents, to the definition of detailed investment analysis by the private partner, as well as the management stage, where the implementation of asset management information systems such as BIM tools will allow for quicker and more efficient monitoring and surveillance by the public partner.

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Tsichla, Markella-Elpida. "Institutions and Culture in Thessaloniki and the Role of Local Government: From Dimitria to Labattoir." American Research Journal of Humanities and Social Sciences 7, no. 1 (January 28, 2021): 1–5. http://dx.doi.org/10.21694/2378-7031.21002.

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The cultural activity of the Municipality of Thessaloniki begins in the first post-war years and especially in the 50’s and later, in order to cover the inability of the Greek state to finance cultural activities outside the capital. This weakness is based on the fact that Greece came out devastated by the German occupation, but also by the civil war, which was the painful result of national division. On the other hand, it was considered a symptom of the Cold War. Consequently, the Municipality of Thessaloniki with its meager forces undertook the task of promoting and familiarizing its citizens with forms of contemporary culture and modern art, as the cultural heritage of the ancient Greek world was in the hands of of the central administration. Along the way, the Municipality of Thessaloniki and its departments take up the organization of art exhibitions, mainly of artists who came both from the city and from the Macedonian hinterland. The first concern of the Municipality was the creation of a gallery with works by contemporary artists and then it implemented a cultural activity, which was to become one of the most important cultural institutions in the country: Dimitria Festival, in the honor of the patron saint of Agios Dimitrios. During the Political Changeover, the Municipality of Thessaloniki increased its activities in the field of Culture as the economic situation of Greece significantly improved being a permanent member of the European Union since 1981. Thus, sponsorships were made by its citizens for the creation of new cultural infrastructure (Vafopouleio Cultural Center, History Center); the architectural wealth of the once prosperous Jewish community was used for cultural purposes, and also the Ottoman buildings, which are scattered throughout the city, were preserved.

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Jensen, Ric W., Nicolas D. Bowman, Brian V. Larson, and Yawei Wang. "Looking at shirt sponsorships from both sides of the pond: comparing global trends versus America’s Major League Soccer." Soccer & Society 14, no. 4 (February 12, 2013): 515–24. http://dx.doi.org/10.1080/14660970.2012.753532.

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Johnson, Mark R., and Jamie Woodcock. "“And Today’s Top Donator is”: How Live Streamers on Twitch.tv Monetize and Gamify Their Broadcasts." Social Media + Society 5, no. 4 (October 2019): 205630511988169. http://dx.doi.org/10.1177/2056305119881694.

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This article examines cultural and economic behavior on live streaming platform Twitch.tv, and the monetization of live streamers’ content production. Twitch is approximately the thirtieth most-viewed website in the world, with over 150 million spectators, and 2 million individuals around the world regularly broadcasting. Although less well-known than Facebook or Twitter, these figures demonstrate that Twitch has become a central part of the platformized Internet. We explore a seven-part typology of monetization extant on Twitch: subscribing, donating and “cheering,” advertising, sponsorships, competitions and targets, unpredictable rewards for viewers, and the implementation of games into streaming channels themselves. We explore each technique in turn, considering how streamers use the affordances of the platform to earn income, and invent their own methods and techniques to further drive monetization. In doing so, we look to consider the particular kinds of governance and infrastructure manifested on Twitch. By governance, we mean how the rules, norms, and regulations of Twitch influence and shape the cultural content both produced and consumed within its virtual borders; and by infrastructure, we mean how the particular technical affordances of the platform, and many other elements besides, structure how content production on Twitch might be made profitable, and therefore decide what content is made, and how, and when. Examining Twitch will thus advance our understanding of the platformization of amateur content production; methodologically, we draw on over 100 interviews with successful live streamers, and extensive ethnographic data from live events and online Twitch broadcasts.

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Robinson, Daniel J. "Cigarette Marketing and Smoking Culture in 1930s Canada." Journal of the Canadian Historical Association 25, no. 1 (August 28, 2015): 63–105. http://dx.doi.org/10.7202/1032799ar.

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This paper examines political-economic, cultural, and marketing changes during the 1930s that solidified the domestic tobacco industry and cigarette smoking as a socially normative practice. During this decade, farm production of cigarette tobacco grew exponentially in southern Ontario, as did cigarette manufacturing operations, mostly in Montréal. Cigarette marketing and advertising were prolific, as evidenced by the bevy of premium promotions, gift rebates, sports sponsorships, and athlete and celebrity testimonial advertising. Women, for the first time, were routinely targeted by cigarette advertising, and their entry into the ranks of “legitimate” smokers proved a watershed for tobacco manufacturers. Two specific developments further boosted the long-term viability of the cigarette industry. First, Canada’s dominant tobacco firm, Imperial Tobacco, spent heavily on public relations advertising to overcome public criticism of its cut-throat merchandising practices. Second, menthol and filtered cigarettes first appeared in the 1930s, ads for which reassured smokers worried about sore throats and persistent coughs. Long before the tobacco industry’s massive public relations response in the 1950s to the “cancer scare” (which included the heavy promotion of filtered brands as “safer” cigarettes), Imperial Tobacco, among others, was versed in issue-management public relations and forms of cigarette “health marketing.”

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Moreras, Jordi. "The Way to Mecca. Spanish State Sponsorship of Muslim Pilgrimage (1925-1972)." Culture & History Digital Journal 9, no. 2 (December 30, 2020): e013. http://dx.doi.org/10.3989/chdj.2020.013.

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The sponsorship of pilgrimage to Mecca by European colonial powers in the 19th and 20th centuries contributed to transforming the hajj into the global phenomenon it is today. Spain also promoted Muslim pilgrimage from its zone of the Moroccan Protectorate, tentatively at first, and then more purposefully from 1937 onwards, continuing its sponsorship into the early 1970s, years after Morocco’s independence. Intensive study of administrative documentation from the Spanish Protectorate allows the reformulation of the sponsorship’s established chronology (from 1937 to 1956). It also shows the dual intent concealed behind its promotion: first, as propaganda aimed at the interior of the Moroccan territory being administered; and second, as a tool for the external promotion of a political regime in need of support to escape its international isolation. The pilgrimage’s sponsorship is seen as part of the general framework of managing Muslim rituals enacted by the Spanish government to deactivate their potential mobilising capacity.

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Maniatis, Antonios. "CULTURAL SPONSORSHIP LAW." Civitas et Lex 15, no. 3 (September 29, 2017): 23–34. http://dx.doi.org/10.31648/cetl.2467.

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This paper aims at analyzing and upgrading the legal status of sponsorship contracts as forcultural activities. It is recommended to adopt various legislative changes, many of which couldexemplify the proposed ‘funding-promotion’ paradigm. The key of this model is to focus on privateindividuals and legal entities either under the public law or under the private one, as potentialsponsors, donators etc. and to provide them with sufficient motivation. A tax exemption percentageof 10% is not compatible with the sponsorship concept. Last but not least, tourism law has recentlybegun to adopt the cultural sponsorship contract model.

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Lolli, Dario. "‘The fate of Shenmue is in your hands now!’: Kickstarter, video games and the financialization of crowdfunding." Convergence: The International Journal of Research into New Media Technologies 25, no. 5-6 (June 13, 2018): 985–99. http://dx.doi.org/10.1177/1354856518780478.

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In July 2015, a crowdfunding campaign launched to revive the notoriously unprofitable video game series Shenmue closed with the record figure of above US$6 million, to date the highest amount ever raised on Kickstarter for video game funding. This article takes this campaign as an endemic case study of the changing funding mechanisms concerning video game production in the digital ecosystem of Web 2.0. Although the campaign displays some of the participatory elements often attributed to crowdfunding and digital convergence, it also sheds doubts on accountability and the effective capacity of crowdfunding to substantially challenge and de-hierarchize power relations in the video game industry. In particular, the Shenmue III campaign illustrates how the crowdfunding initiative was instrumentally mobilized by its organizers to attract further corporate sponsorships and stakeholders outside crowdfunding. This controversial episode shows how commercial platforms like Kickstarter are increasingly facilitating a process of financialization of crowdfunding, whose main effect is not so much the equal coming together of media consumers and producers as the minimization of risks for large video game corporations. By mapping the history of the Shenmue franchise from its original failure in the era of physical distribution to its recent crowdfunded success, this article argues that the empowering potentials of crowdfunding cannot be readily assumed without a contingent analysis of the cultural and political economy underlying Web 2.0 and its digital platforms.

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Lee, Eun-Mi, and Sungjoon Yoon. "Does Cultural Brand Sponsorship Pay Off?" International Journal of Customer Relationship Marketing and Management 12, no. 2 (April 2021): 1–16. http://dx.doi.org/10.4018/ijcrmm.2021040101.

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This study aims to find out whether a company's cultural sponsorship activities contribute to improving the consumers' attitude toward the company's product ads. To do so, the researchers adopted three intermediate factors such as corporate image, self-brand congruity, and self-monitoring. This study found that consumer attitude toward cultural sponsorship significantly affects corporate image. Self-brand congruity significantly mediates between attitude toward cultural sponsorship and the company's product ad attitude measured for two types of ads: image-based ad and product-based ad. This study also found that self-monitoring with cultural sponsorship activities significantly moderate between self-brand congruity and ad attitude. The finding that not only the corporate image but the attitude toward cultural sponsorship contributed to a positive ad attitude through brand congruity sheds significant strategic insights for brand management.

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Bucher, Victor. "Art and cultural sponsorship ‘Austrian‐style’." International Journal of Museum Management and Curatorship 8, no. 1 (March 1989): 77–82. http://dx.doi.org/10.1080/09647778909515153.

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Bucher, V. "Art and cultural sponsorship 'Austrian-style'." Museum Management and Curatorship 8, no. 1 (March 1989): 77–82. http://dx.doi.org/10.1016/0260-4779(89)90065-4.

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Schneider, Robert. "Developing the Moral Integrity of College Sport through Commercialism." Physical Culture and Sport. Studies and Research 49, no. 1 (October 1, 2010): 30–38. http://dx.doi.org/10.2478/v10141-010-0011-3.

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Developing the Moral Integrity of College Sport through CommercialismDespite criticisms that commercialism corrupts college sports (Duderstadt, 2003, Roberts 2008, Zimbalist 2006), commercialism, if executed appropriately can strengthen and develop the moral integrity of sport. A utilitarian approach to the commercialization of sport can be used to strengthen its moral integrity. From a utilitarian standpoint, John Stuart Mill's greatest happiness principle and Jeremy Bentham's hedonic calculus can be used to help determine specific approaches to the commercialization of sport. The interests of the sporting community including sport participants, coaches, administrators, fans, and community members, must be considered when commercializing sport to a moral end. Thoroughly understanding a morally grounded mission in a sport organization is a prerequisite to the effective negotiation of terms of commercial agreements that mutually support the mission of the commercial entity and sport organization. The commercialization of sport includes but is not limited to television contracts, venue signage, licensing of merchandise, and corporate sponsorships. Identifying a professional "fit" between the sport organization and commercial entity is imperative. The use of common sense, and experience as outlined by Mill and Bentham (as cited in Beauchamp 1982) and understanding human nature as outlined by Hume (1739/1964) are useful when attempting to determine how particular commercialism efforts may consciously or subconsciously develop or reduce the moral integrity of sport. Beyond sport, the influences and risks of commercialism can be understood by observing its effect on non-sport organizations. Threats to the moral integrity of sport arise when entering into revenue generating commercial agreements. Sport's overreliance on revenue from a commercial entity is a factor that can potentially cause deviation from a sport organization's morally based mission. Excessive expansion and lavish funding of sport organizations can contribute to overreliance on revenue from commercial entities. Personal greed can also play a role in detracting from the moral integrity of the mission.

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Morais, Inês Isabel Oliveira. "The Role of Marketing to Cultural Sponsorship." International Journal of the Arts in Society: Annual Review 6, no. 3 (2011): 181–86. http://dx.doi.org/10.18848/1833-1866/cgp/v06i03/36034.

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Eales, Alison C. "‘One bourbon, one scotch, one beer’: alcohol sponsorship at Glasgow Jazz Festival, 1987–2001." Popular Music 35, no. 2 (April 14, 2016): 231–44. http://dx.doi.org/10.1017/s0261143016000064.

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AbstractThis article examines the relationship between music and sponsorship by drinks companies. Glasgow Jazz Festival has taken place annually since 1987 and is the city's longest running music festival. In its early years, the Festival enjoyed both cash and in-kind sponsorship from a wide range of organisations, including breweries and distilleries along with companies specialising in non-alcoholic drinks. In 2015 sponsorship was more difficult to secure, with cash sponsorship proving to be particularly elusive. The article focuses on cash sponsorship from drinks companies from 1987 to 2001, arguing that the decline in this form of sponsorship is a result of a shifting commercial and cultural landscape. Changes in Glasgow's festival calendar have resulted in a crowded marketplace which not only makes it harder for arts organisations to secure funds, but also makes relationships with sponsors more challenging to manage. Meanwhile, legislative and social changes have meant that the role of alcohol in the city's cultural life has been subject to adjustment throughout the Festival's history.

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Mahony, Emma. "Opening Spaces of Resistance in the Corporatized Cultural Institution: Liberate Tate and the Art Not Oil Coalition." Museum and Society 15, no. 2 (July 12, 2017): 126–41. http://dx.doi.org/10.29311/mas.v15i2.828.

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In the current economic climate where state subsidies for the arts have been steadily eroded, there is a consensus in support of the good of corporate sponsorship for cultural institutions. This article seeks to problematize this consensus by critiquing the strategies that corporations employ in their sponsorship agreements with public cultural institutions and opening up a discussion around the ethical issues this poses for their recipients. It then examines how a coalition of subversive arts collectives, that come together under the banner ‘Art Not Oil’, have begun to successfully shatter this consensus through a sustained campaign of unauthorized live art interventions enacted inside cultural institutions. It argues that the unique strategy of resistance they employ operates at an interstitial distance to the public cultural institutions they target, from where they open up spaces of resistance ultimately capable of rewriting the cultural sectors’ corporatized value system.Key Words: Corporate sponsorship, Public cultural sector, Liberate Tate, Simon Critchley, Interstitial distance

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Schiller, Herbert I. "Corporate Sponsorship: Institutionalized Censorship of the Cultural Realm." Art Journal 50, no. 3 (1991): 56. http://dx.doi.org/10.2307/777217.

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Settembre Blundo, Davide, Fernando Enrique García Muiña, Alfonso Pedro Fernández del Hoyo, Maria Pia Riccardi, and Anna Lucia Maramotti Politi. "Sponsorship and patronage and beyond." Journal of Cultural Heritage Management and Sustainable Development 7, no. 2 (May 15, 2017): 147–63. http://dx.doi.org/10.1108/jchmsd-08-2016-0045.

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Purpose The purpose of this paper is to present alternative management practice methods for the cultural heritage sector apart from the traditional public support model. These alternatives rely on sponsorship and patronage as well as the newer and more innovative public-private partnership (PPP). Design/methodology/approach The paper is organized in two conceptual sections based on a literature review. The first section presents and compares two closely associated business strategy forms that are increasingly becoming popular within companies: sponsorship and patronage. These strategies are analyzed to show their advantages and disadvantages and are assessed based on their best uses in terms of the benefits from their implementation to all stakeholders involved (benefactors, recipients and the public) and, more particularly, to the benefactor’s company communication policy. The second section analyzes the PPP as a newer innovative practice in the cultural heritage sector, a recent development that has great potential, especially during an economic crisis where public funds are reduced, which risks the future recovery and proper maintenance of sites. Findings In the paper, the authors stressed that sponsorship, patronage and PPP are not merely alternative ways of primarily obtaining government funding for the cultural heritage sector but are also new strategic management practices that, when properly performed, will not only preserve and improve the sector but also allow more value to be distributed among all stakeholders. Originality/value Although the topic of PPP is treated fairly in the scientific literature, especially with regard to infrastructure, there are few cases of the application of this model to cultural heritage management.

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Philips, Deborah, and Garry Whannel. "The Trojan Horse: Commercial Sponsorship as Advertising in the UK Context." Media International Australia 119, no. 1 (May 2006): 62–73. http://dx.doi.org/10.1177/1329878x0611900107.

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This paper discusses the growth of commercial sponsorship in the United Kingdom and the way in which it served to legitimate the routine presence of commercial involvement in the public sector, paving the way for the development of PPP (Public Private Partnerships) and PFI (Private Finance Initiative). The establishment of the welfare state ethos during the 1940s included the principle of public support for cultural activity, although the actual degree of funding grew only slowly. Commercial sponsorship of sport grew dramatically from the mid-1960s and, during the 1970s, arts organisations — short of state funding — were encouraged to seek commercial sponsorship. Gradually, sponsorship became a routine source of funding, seen as an essential form of support for a whole range of cultural activities. Once the Conservative Party, led by Margaret Thatcher, came to power, the utilisation of sponsorship funding became a more integral part of public policy. Sponsorship began to colonise new areas such as education and health, moving from peripheral to central elements of the public sector. Benefiting from the image of corporate benevolence that sponsorship provided, the 1997 Labour government initiated a widespread expansion of private investment in the public sector, through PPP and PFI. The paper argues that sponsorship served to legitimate this colonisation of the public sector by private capital.

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Zaharia, Noni, Kurt C. Mayer Jr., Eric Hungenberg, Dianna Gray, and David Stotlar. "Is Sport Sponsorship Global? Evidence from the United States, the United Kingdom, and India." International Journal of Marketing Studies 8, no. 3 (May 25, 2016): 43. http://dx.doi.org/10.5539/ijms.v8n3p43.

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This study sought to develop and test a cross-national sport sponsorship model. Sponsorship and Hofstede’s cultural dimensions theories were utilized for the theoretical framework for this study. A survey was conducted with 522 Chelsea FC soccer club’s fans from the United States, the United Kingdom, and India in the area of sponsorship through a jersey sponsorship. Single and multiple-group confirmatory factor analysis and structural equation modeling were used to analyze the global sport sponsorship model. The results acknowledged the measurement and structural invariance of a global model for five sport sponsorship outcomes (i.e., sponsorship awareness, sponsorship fit, attitude toward the sponsor, gratitude, and purchase intentions), controlling for age, gender, education, household income and the household’s decision maker. The statistical analyses indicated that structural relationships among the analyzed sponsorship outcomes were invariant among all three countries. The effect of sponsorship fit predicted the presence of purchase intentions, while the attitude toward the sponsor was the strongest predictor of purchase intentions.

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Meech, Peter, and Alastair Duncan. "Beyond Commercials: Television Program Sponsorship in France and the United Kingdom." Media International Australia 86, no. 1 (February 1998): 13–26. http://dx.doi.org/10.1177/1329878x9808600104.

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This article deals with varieties of sponsorship, with regulation, with the number and types of programs sponsored on terrestrial television, and with the types of advertisers who sponsor them. In France, the 1980s were characterised by expansion and experimentation in sponsorship which outpaced regulation; by contrast, the first network program sponsorship in the United Kingdom was in 1989. The effect of the European legislation of 1989 was to tighten control in France and ease the regulatory framework in the United Kingdom. However, the perceived power of commercials and the strict regime imposed by the British ITC Code of Television Sponsorship, although further liberalised in 1997, continue to limit the penetration of sponsorship in the United Kingdom, Given that in 1995 only 2 per cent of television's advertising income in Britain, and 6 per cent in France, came from sponsorship, there is no evidence to date that sponsorship has had an adverse effect on program quality or diversity.

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Bond, Jennifer, and Ania Kwadrans. "Resettling Refugees through Community Sponsorship: A Revolutionary Operational Approach Built on Traditional Legal Infrastructure." Refuge 35, no. 2 (October 7, 2019): 86–108. http://dx.doi.org/10.7202/1064822ar.

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More than a dozen states are exploring the potential of introducing community sponsorship programs as a way of contributing to the global refugee protection regime. This article provides a comparative analysis of the legal and administrative frameworks that have underpinned the introduction of community sponsorship in four diverse countries: Canada, the United Kingdom, New Zealand, and Argentina. We also briefly examine the introduction of co-sponsorship in the United States, a country without any formal national program. We conclude that while community sponsorship programs have the potential to revolutionize refugee resettlement, their operationalization is not contingent on revolutionary legal infrastructure.

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Chawansky, Megan, and Jessica Margaret Francombe. "Cruising for Olivia: Lesbian Celebrity and the Cultural Politics of Coming Out in Sport." Sociology of Sport Journal 28, no. 4 (December 2011): 461–77. http://dx.doi.org/10.1123/ssj.28.4.461.

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This paper explores issues of sport, sponsorship, and consumption by critically interrogating the mass-mediated “coming out” narratives of professional golfer, Rosie Jones, and professional basketball player, Sheryl Swoopes. Both athletes came out publicly as gay in light of endorsements received by Olivia Cruises and Resorts—a company that serves lesbian travelers—thus marking a significant shift in the relationship between lesbian subjectivity, sport, and sponsorship. A concern with a neoliberal-infused GLBT politics underscores our analysis, and a close reading of these narratives raises complex questions about the corporatization of coming out and the existence of lesbian celebrity in sport.

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Àbdullaev, Diyorjon. "CHARITY AND SPONSORSHIP IN THE TIME OF AMIR TEMUR AND TEMURIDS." JOURNAL OF LOOK TO THE PAST 1, no. 3 (January 30, 2020): 30–36. http://dx.doi.org/10.26739/2181-9599-2020-1-3.

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This article describes how the historians of the Temurid epoch created cultural andscientific foundations, gardens, buildings, cultural objects, water facilities, canals and arches, schools, madrasas, mosques, hospitals, bathhouses, rabbats and caravan serais,promoting social cultural development of the state, their charitable activities and sponsorship

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Ryan, Annmarie. "Practice (mis)matching: multiple performations of a cultural sponsorship network." Journal of Marketing Management 34, no. 17-18 (November 22, 2018): 1445–69. http://dx.doi.org/10.1080/0267257x.2018.1556723.

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Pennell, Michael. "More than a ‘Curious Cultural Sideshow’: Samuel Slater's Sunday School and the Role of Literacy Sponsorship in Disciplining Labor." Journal of Working-Class Studies 4, no. 1 (June 1, 2019): 51–66. http://dx.doi.org/10.13001/jwcs.v4i1.6189.

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This article investigates the concept of literacy sponsorship through the introduction of textile factories and mill villages in New England during the American Industrial Revolution. Specifically, the article focuses on Samuel Slater’s mill villages and his disciplining and socialization of workers via the ‘family’ approach to factory production, and, in particular, his support of the Sunday school. As an institution key to managerial control and new to rural New England, the Sunday school captures the complicated networks of moral and literacy sponsorship in the transition to factory production.

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Unegbu, Christopher Elochukwu. "Assessing Cultural Management of Abuja Carnival." Nile Journal of English Studies 2, no. 3 (December 22, 2016): 28. http://dx.doi.org/10.20321/nilejes.v2i3.99.

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Culture is a major instrument for identifying a people. Over time, Nigeria’s diverse cultures have been celebrated with fun-fare and pageantry for tourism carnivals. The management process of such cultural celebrations becomes worthy of study. The concept of Cultural management is basically out to examine the influence of administration on a culturally-based festival like the Abuja carnival. The idea is to examine the past visions of the Carnival in comparison with the present challenges with the view of clearly solving such problems to ensure a more globally accepted product. The study employs the deductive and analytical methods of research to investigate the concept of Cultural management in Abuja Carnival. In the deductive method, we derive some vital information relevant to the study through interviews with some Artistic directors of the Abuja carnival. For the analytical method, we assess the cultural management through the review of related literatures, magazines and performance brochures. Among others, the study reveals that Abuja Carnival suffers serious funding challenge from its major sponsor which is the federal government of Nigeria. Also, despite having the same preparatory process, the approaches of the studied directors vary according to their perception of what a carnival should be which does not maintain the overall vision of the carnival. It also came to the fore that certain external factors such as national security challenge contribute to the factors militating against the targeted increase in foreign troupe participation in the Carnival. The study concludes that Abuja carnival have increased private sector sponsorship which will lessen the bureaucratic challenge from the major sponsor. Furthermore, private-sector driven sponsorship will accommodate healthy competition and encourage better result in revenue generation among others.

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McKee, Carolyn, Lee-Anne Lavell, Michelle Manks, and Ashley Korn. "Fostering Better Integration Through Youth-Led Refugee Sponsorship." Refuge 35, no. 2 (October 7, 2019): 74–85. http://dx.doi.org/10.7202/1064821ar.

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World University Service of Canada (WUSC) participates in private sponsorship as a sponsorship agreement holder through its Student Refugee Program. More than ninety campus-based constituent groups known as WUSC Local Committees resettle approximately 130 refugee students to Canadian post-secondary institutions each year. This article seeks to assess the effectiveness of the Student Refugee Program’s youth-to-youth sponsorship model in integrating former refugees into their receiving communities. We outline the impact of the Student Refugee Program upon its beneficiaries, the important role youth volunteers play in supporting their integration and building more welcoming communities for newcomers in Canada, and the effect of the program on receiving societies. We conclude with recommendations for scaling up the program in Canada and sharing the model internationally.

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Labman, Shauna. "Private Sponsorship: Complementary or Conflicting Interests?" Refuge: Canada's Journal on Refugees 32, no. 2 (September 2, 2016): 67–80. http://dx.doi.org/10.25071/1920-7336.40266.

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Canada’s Private Sponsorship of Refugees Program commenced before the Indochinese refugee flow began, and it has continued for almost 40 years since it subsided. Although conceived of as a complementary partnership, private sponsorship plays out more as a tug-of-war between the conflicting interests of government and sponsors over selection control and numbers. While guided by additionality, sponsors have been confronted with administrative and regulatory changes that challenge them to do more with less, and the fear that overall Canadian resettlement will reduce if their efforts are not expanded. A federal election and change of government in October 2015 may have reset government-sponsor relations but highlights the vulnerability and interpretative malleability of the program. With the pillars of the Indochinese and now Syrian resettlement efforts bookending the analysis, the article provides a historical and contextual understanding of recent changes to private sponsorship and the tensions and conflicting interests in maintaining a voluntary program premised on the resettlement of additional refugees.

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Barber, Kathryn. "Special Issue: Private Sponsorship in Canada." Refuge: Canada's Journal on Refugees 35, no. 2 (September 23, 2019): 1–130. http://dx.doi.org/10.25071/1920-7336.40707.

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Denton, Thomas R. "Understanding private refugee sponsorship in Manitoba." Journal of International Migration and Integration / Revue de l'integration et de la migration internationale 4, no. 2 (December 2003): 257–72. http://dx.doi.org/10.1007/s12134-003-1036-9.

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Dolores, Luigi, Maria Macchiaroli, and Gianluigi De Mare. "A Dynamic Model for the Financial Sustainability of the Restoration Sponsorship." Sustainability 12, no. 4 (February 24, 2020): 1694. http://dx.doi.org/10.3390/su12041694.

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The paper addresses the theme of sponsorship as the main form of public–private partnership through which to finance restoration/recovery interventions for the historical–architectural heritage. The goal is the maximization of sponsorship profitability for companies. Specifically, an existing dynamic model through which it was possible to estimate the optimal annual amount to be invested in sponsorship to maximize the current value of expected profits has been analyzed, reworked and for the first time applied to an Italian company. It was therefore assumed that the company is intent on supporting a multi-year program of sponsorship investment. It is also assumed that the corporation is a single-product company, operating in monopolistic competition and characterized by a Cobb–Douglas production function with decreasing returns to scale. The work is in continuity with a previous publication focused on the application and validation of a static model. The final goal is to provide tools for applied analysis of the financial sustainability of the sponsorship that forms incentive for companies to implement its use, facilitating the recovery of the historical–architectural heritage. Public bodies can thus benefit from the greater contribution of resources from private financiers for a zero-cost and sustainable valorization of cultural heritage.

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Ryan, Annmarie, and Keith Blois. "The emotional dimension of organisational work when cultural sponsorship relationships are dissolved." Journal of Marketing Management 26, no. 7-8 (July 9, 2010): 612–34. http://dx.doi.org/10.1080/0267257x.2010.485868.

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Kelly, Sarah Jane, Michael Ireland, John Mangan, and Harley Williamson. "Can alcohol sponsorship be diluted by health messaging?" Sport in Society 21, no. 3 (July 17, 2017): 434–51. http://dx.doi.org/10.1080/17430437.2017.1346617.

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Caple, Helen, Kate Greenwood, and Catharine Lumby. "What League? The Representation of Female Athletes in Australian Television Sports Coverage." Media International Australia 140, no. 1 (August 2011): 137–46. http://dx.doi.org/10.1177/1329878x1114000117.

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This article explores why women's sport in Australia still struggles to attract sponsorship and mainstream media coverage despite evidence of high levels of participation and on-field successes. Data are drawn from the largest study of Australian print and television coverage of female athletes undertaken to date in Australia, as well as from a case study examining television coverage of the success of the Matildas, the Australian women's national football team, in winning the Asian Football Confederation (AFC) Women's Asian Cup in 2010. This win was not only the highest ever accolade for any Australian national football team (male or female), but also guaranteed the Matildas a place in the 2011 FIFA Women's World Cup in Germany [where they reached the quarter-finals]. Given the close association between success on the field, sponsorship and television exposure, this article focuses specifically on television reporting. We present evidence of the starkly disproportionate amounts of coverage across this section of the news media, and explore the circular link between media coverage, sponsorship and the profile of women's sport.

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Zaharia, Noni, Simon Brandon-Lai, and Jeffrey James. "Show Me the Money: On Predicting Actual Purchases in Cross-National Sponsorship." International Journal of Marketing Studies 9, no. 4 (July 28, 2017): 38. http://dx.doi.org/10.5539/ijms.v9n4p38.

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The improvements in new media technologies in conjunction with the expansion of innovative opportunities for marketing and consuming sport have played direct roles in the globalization of sport. However, those in the Sport Management academic field are still trying to understand the effect of culture on sport consumer behavior. Guided by Hofstede’s cultural dimensions theory, the purpose of this study was to examine the sponsorship and cross-national relationships among the short-term/long-term orientation and individualism/collectivism cultural dimensions, attitude toward a sponsor, gratitude, purchase intentions, and actual purchases. Data were collected via longitudinal web surveys conducted with soccer fans from the United States, the United Kingdom, and India. The results from a structural equation model provided evidence that the individualism/collectivism cultural dimension had a significant effect on gratitude but not on actual purchases, and that the purchase intentions variable was a predictor of actual purchases.

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Molloy, Michael J., and James C. Simeon. "The Indochinese Refugee Movement and the Launch of Canada’s Private Sponsorship Program." Refuge: Canada's Journal on Refugees 32, no. 2 (September 2, 2016): 3–8. http://dx.doi.org/10.25071/1920-7336.40412.

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Journal articles on the topic 'Cultural sponsorships'

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