Dissertations / Theses on the topic 'Cultural value'
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Strydom, Booyens Danna. "Ethical leadership across cultural value orientations." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/64825.
Full textMini Dissertation (MBA)--University of Pretoria, 2017.
pa2018
Gordon Institute of Business Science (GIBS)
PHD
Unrestricted
Schiefer, David [Verfasser]. "The Value of Cultural Values Reinvestigating the Relationship Between Culture-Level Values and Individual-Level Psychological Phenomena / David Schiefer." Bremen : IRC-Library, Information Resource Center der Jacobs University Bremen, 2013. http://d-nb.info/103526742X/34.
Full textPeterson, Meghan. "Cultural entrepreneurship : unlocking potential through value creation." Thesis, University of Exeter, 2018. http://hdl.handle.net/10871/34526.
Full textHughes, Sarah Louise. "Understanding cultural participation and value in Barnsley." Thesis, University of Leicester, 2018. http://hdl.handle.net/2381/42515.
Full textFrearson, Annabel. "Cash, not rocks! : the transformation of cultural value." Thesis, Goldsmiths College (University of London), 2015. http://research.gold.ac.uk/11657/.
Full textThomen, Carl R. "Cultural technology and sporting value : a philosophical investigation." Thesis, University of Gloucestershire, 2012. http://eprints.glos.ac.uk/1923/.
Full textMcMahan, Ethan A. "Values and mortality salience the moderating effects of value orientation on cultural worldview defense /." Laramie, Wyo. : University of Wyoming, 2007. http://proquest.umi.com/pqdweb?did=1400968231&sid=1&Fmt=2&clientId=18949&RQT=309&VName=PQD.
Full textHayajneh, Abdalla F. (Abdalla Farhan). "Personal Value Systems of American and Jordanian Managers: A Cross-Cultural Study." Thesis, University of North Texas, 1990. https://digital.library.unt.edu/ark:/67531/metadc330783/.
Full textReaves, Mekay L. "Perceived status value regarding elderly individuals : assessing cultural influence /." Read thesis online, 2009. http://library.uco.edu/UCOthesis/ReavesML2010.pdf.
Full textKim, Yongwoo. "Reflections of Cultural Value: Korean Automobile Corporations' Television Advertising." Thesis, University of Hawaii at Manoa, 2002. http://hdl.handle.net/10125/7076.
Full textvii, 64 leaves
Smith, Jennifer Marion. "Resolving inter-cultural value conflicts in Canadian healthcare practice." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/mq27378.pdf.
Full textViol, Claus-Ulrich. "Jukebooks: contemporary British fiction, popular music, and cultural value." Heidelberg Winter, 2004. http://deposit.ddb.de/cgi-bin/dokserv?id=2772862&prov=M&dok_var=1&dok_ext=htm.
Full textMarbach, Cecily Batsheva. "Virtue meets value: the future of successful cultural philanthropy." The Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=osu1413383738.
Full textBorchi, Alice. "Culture and economic crisis : cultural value in Italy from 2008 to the present day." Thesis, University of Warwick, 2017. http://wrap.warwick.ac.uk/108584/.
Full textZhang, Jingjing. ""Distorted Mirrors" in Cyber Space: Cultural Values Reflected in Internet Automobile Advertisements in China." Ohio : Ohio University, 2008. http://www.ohiolink.edu/etd/view.cgi?ohiou1199294776.
Full textEarl, Benjamin. "Sites of Arthur : mythic quests for cultural identity and value." Thesis, Cardiff University, 2007. http://orca.cf.ac.uk/54300/.
Full textHavas, Julia Eva. "Invocations of feminism : cultural value, gender, and American quality television." Thesis, University of East Anglia, 2016. https://ueaeprints.uea.ac.uk/63135/.
Full textAntoniazzi, Luca. "The sustainability of film heritage : cultural policy, digitalisation and value." Thesis, University of Leeds, 2017. http://etheses.whiterose.ac.uk/16918/.
Full textWang, Chen-Yun. "What Parents Value Matters: Examining the Association Between Cultural Values, Parenting Styles/Practices, and Child Outcomes." BYU ScholarsArchive, 2019. https://scholarsarchive.byu.edu/etd/8591.
Full textSmith, Bethan Evie. "The pianoforte at the Great Exhibition of 1851 : investigating cultural value." Thesis, Goldsmiths College (University of London), 2017. http://research.gold.ac.uk/20162/.
Full textHorton, Erica. "'Luxury items' : discourses of cultural value in creating Channel 4 comedy." Thesis, University of East Anglia, 2015. https://ueaeprints.uea.ac.uk/58414/.
Full textMilliken, Ian Minot. "The Significance of Heritage Value: From Historic Properties to Cultural Resources." Thesis, The University of Arizona, 2012. http://hdl.handle.net/10150/222631.
Full textLin, Shang-Yen. "Design for Unfamiliar Cultures." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1427982897.
Full textGao, Qian. "World Heritage, Archaeological Tourism and Social Value in China." Doctoral thesis, Universitat de Barcelona, 2016. http://hdl.handle.net/10803/401428.
Full textEsta tesis doctoral analiza la relación entre turismo arqueológico, Patrimonio Mundial y valor social en China, proporcionando una visión innovadora en las conexiones establecidas entre cada uno de estos tres parámetros. Se pretende examinar el efecto que el turismo arqueológico está teniendo en los valores sociales que las comunidades locales atribuyen a los sitios arqueológicos que, o están inscritos ya como Patrimonio Mundial de la UNESCO, o que están en proceso de convertirse en tales. El primero de los elementos centrales en este trabajo es el “turismo arqueológico”, concepto con el que nos referimos a la actividad de consumir el pasado a través de la visita a lugares que contienen monumentos y otro tipo de cultural material del pasado. En muchas partes del mundo, los sitios arqueológicos se utilizan cada vez más para fines comerciales sobre todo mediante la promoción del turismo cultural, a la vez que, dada su capacidad para hacer propaganda narrativas nacionales y siguiendo una tradición establecida durante los dos últimos siglos, siguen siendo explotados como medio de promoción del nacionalismo. Con esto quiero dar a entender que estas dos funciones que acabo de exponer más arriba, por una parte la promoción de la identidad nacional y la educación del público sobre la narrativa nacional y por la otra el turismo arqueológico-cultural no son incompatibles, siendo este último el de más reciente aparición pero habiéndose convertido hoy en día en un componente cada vez más importante de la economía local e incluso nacional, puesto que fomenta la generación de ingresos y la creación de puestos de trabajo. El segundo de los elementos centrales a esta tesis doctoral es el Patrimonio Mundial. El análisis de la forma en la que el turismo está afectando a la arqueología se centrará no en todos los sitios arqueológicos sin distinción, sino en aquellos que ya han inscritos en la Lista del Patrimonio Mundial o están en proceso avanzado de conseguirlo. Con “Lista del Patrimonio Mundial”. El valor social, el tercer elemento crucial en esta tesis doctoral, está relacionado con la reflexión sobre las comunidades locales en áreas de Patrimonio Mundial.
Dalgar, Ilker. "Relational Models Theory And Their Associations With Cultural Orientations And Personal Value Priorities In The Turkish Cultural Context." Master's thesis, METU, 2012. http://etd.lib.metu.edu.tr/upload/12614770/index.pdf.
Full textHyde, Jordan D. "Examining Justifiable and Unjustifiable Cultural Biases in Psychological Science." BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/6575.
Full textPapajcik, Jessica L. "The Rhetoric of American Beauty: A Value Analysis." Akron, OH : University of Akron, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1164663536.
Full text"December, 2006." Title from electronic thesis title page (viewed 06/27/2007) Advisor, Mary E. Triece; Committee members, Patricia S. Hill, N. J. Brown; Interim Director of the School, Carolyn M. Anderson; Interim Dean of the College, James M. Lynn; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.
Awaida-Nachabe, Nadia. "Examining Cross-cultural Affective Components of Global Competence From a Value Perspective." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6798.
Full textKusdil, M. Ersin. "Value socialisation in cultural context : a study with British and Turkish families." Thesis, University of Sussex, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326931.
Full textOgle, David Hadlow. "The value of distance : art's cultural identity amidst technology's transformations of space." Thesis, University of Liverpool, 2018. http://livrepository.liverpool.ac.uk/3026646/.
Full textGliozzo, Gianfranco Antonino. "Leveraging the value of crowdsourced geographic information to detect cultural ecosystem services." Thesis, University College London (University of London), 2018. http://discovery.ucl.ac.uk/10054174/.
Full textWeisberg-Roberts, Alicia. "Antoine Watteau and the cultural value of drawing in eighteenth century France." Thesis, Courtauld Institute of Art (University of London), 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.417694.
Full textFlores, Juan Carlos. "Cultural Value Differences in Arguments Between Presidents Ronald Reagan and Oscar Arias." PDXScholar, 1989. https://pdxscholar.library.pdx.edu/open_access_etds/3877.
Full textRowan, Jaron. "The creative industries and the cultural commons : transformations in labour, value and production." Thesis, Goldsmiths College (University of London), 2012. http://research.gold.ac.uk/8022/.
Full textAburounia, Hamida Milad. "The internal layout design of social housing in Libya : a cultural value perspective." Thesis, University of Salford, 2007. http://usir.salford.ac.uk/43039/.
Full textKhan, Zakkiya. "Inherit value : POPUP skills training centre, Salvokop." Diss., University of Pretoria, 2011. http://hdl.handle.net/2263/29726.
Full textDissertation (MInt(Prof))--University of Pretoria, 2011.
Architecture
unrestricted
Richards, Oscar. "Teachers' Perceptions About the Value of Culturally Relevant Pedagogy| A Case Study." Thesis, Northcentral University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10255478.
Full textThis qualitative case study took place in a racially, ethnically, culturally, and linguistically diverse community. It involved interviewing 11 teacher volunteers from a high school in a culturally diverse community in New York, each at different stages of their teaching careers, to obtain their perceptions about the value of implementing culturally responsive teaching (CRT) in their instruction to enhance the learning opportunities of students from culturally diverse backgrounds. The broad objective of this inquiry was to seek ways of establishing a pedagogy appropriate for students from diverse backgrounds. The specific aim was to use teachers’ perceptions about implementing CRT techniques in their instruction to effectively satisfy the learning, academic achievement, and socioemotional health of their culturally and linguistically diverse (CLD) students. Participants responded to interview questions by completing and returning the interview questionnaire they were given. Five participants further participated by explaining more fully how they believed the CRT techniques they employed in delivering classroom instruction enhanced opportunities for the CLD students. The data collected from the responses of all participants were examined and sorted according to similarities and differences. The analysis of responses received by all teachers revealed they all agreed that CRT methods were the best approach for reaching and engaging CLD students in the classroom and thereby maximizing opportunities for them to attain success in their academic achievements, and for addressing their socio-emotional health. In addition, all teachers expressed support for more professional development (PD), especially in CRT on-going programs to enable them to be better educators of CLD students. The findings of the study implied that not all teachers were adequately trained to effectively teach students from diverse backgrounds. It is recommended that schools’ governing bodies institute PD programs with the specific aim of engaging all teachers in compulsory on-going involvement in the acquisition of skills required for addressing the needs and interests of CLD students. Schools’ officials should also create regular in-house workshops and lectures to keep teachers current with new CRT techniques recommended by the on-going research in the field.
Smith, Darrell Jon. "A values-based wood-fuel landscape evaluation : building a fuzzy logic framework to integrate socio-cultural, ecological, and economic value." Thesis, University of Cumbria, 2014. http://insight.cumbria.ac.uk/id/eprint/3191/.
Full textMiles, Elizabeth Frances. "Men of No Value| Contemporary Japanese Manhood and the Economies of Intimacy." Thesis, Yale University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10633258.
Full textThis dissertation is an ethnographic examination of how young Japanese men in contemporary Japan are negotiating the effects of postindustrial shifts on the production, consumption, and performance of heterosexual male desire within the "economies of intimacy" of sex, love, and marriage. Moving beyond popular pathologies of Japanese men and of "crisis," I argue that men have been increasingly economically and socially alienated from intimate institutions, provoking either anger toward the larger gender system or a reorganization of personal paths to manhood. This dissertation is based on fifteen-months of research in Tokyo between 2013 and 2014. In addition to interviews with young, unmarried Japanese men and masculinities studies scholars, I conducted participant observation in several key sites, such as "anti-love" demonstrations, matchmaking parties (machikon), and gender equality workshops. My work draws on historical and contemporary popular culture to examine modern discourses of male virginity, debates on romantic love, and the history of sexuality.
Setting the scene of contemporary Japanese manhood, the dissertation begins with a gendered history of postwar Japan culminating in the ideal of the dekiru otoko or "man who can do." This conception of masculinity as ability directly affects the three key intimacies of concern to both the greater Japanese public and to young men themselves. These intimacies of sex, love, and marriage, what I term the "economies of intimacy," and their varied articulations with—and affects on—the lives of young Japanese men form the core of this dissertation. I argue that it is through their ability to "do" sex, love, and marriage that men receive social recognition and value in postmainstream Japan. Amidst the continuing importance of marriage to social ideals of male adulthood and personal desires for children, many young men find the marital union to be unachievable. These men, broadly categorized as "undesirable" (himote), are questioning the current marital-gender order. Specifically addressing the financial burdens and feelings of economic objectification that marriage engenders, I argue that these "undesirables" are challenging feminist scholarship on men as the primary beneficiaries of marriage.
Historically situating the contemporary ideology of "love supremacy-ism" (ren'ai shijō shugi) within the longer trajectory of Japan's modernization, I engage with the various critics of this new ideology, examining how romantic love in contemporary Japan is both intimately entwined with, and mimics, capitalism. Termed "love-capitalism" (ren'ai shihon shugi), this system is a form of evaluative schema in which men are valued and recognized based on their ability to do the work of love. Lastly, I discuss Japan's sexual modernity and the increasing importance of what I term the postwar "sexual contract"—the implicit agreement between the state and its citizens that they will engage in reproductive sex—within a contemporary pronatalist regime. Challenging this contract is the rise of male virgin (dōtei) "movements" whose members and allies are questioning the importance of sexual activity (broadly defined) to both themselves and to the greater public.
Writing against claims that gender exerts less of an influence on men's life choices—a claim predicated on women's upward social mobility globally—I argue that the Japanese gender system, with its increasing demands on men, is forcing young men to renegotiate their desires and abilities. This research brings men's concerns to the forefront of current feminist and queer studies debates on institutions such as marriage and love, particularly the absence of financial concerns and the globally circulating discourses on how sex, love, and marriage are all social goods.
Salisbury, John Hamon. "Playing with value : player engagements with videogames as a negotiation of net cultural worth." Thesis, Middlesex University, 2013. http://eprints.mdx.ac.uk/12636/.
Full textLinnemann, Emily Caroline Louise. "The cultural value of Shakespeare in twenty-first-century publicly-funded theatre in England." Thesis, University of Birmingham, 2011. http://etheses.bham.ac.uk//id/eprint/1355/.
Full textHuang, Kuan-Chia, and 黃冠嘉. "Exploring Cultural Ambidexterity Value of Cultural Park." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/04704566188607788403.
Full text亞洲大學
經營管理學系碩士班
101
While cultural park has attracted consumers to visit and receive the benefits with cultural features, the commercial activities affect the value and existence of culture. In recent years, the researches of the duel value on the conflicts between the cultural and social values, traditional and modern values, government policy and people, artistic and commercial values, and academic and commercial values have discussed more, but less explore the cultural industry of culture dual value. This research is to discuss the elements of cultural value and commercial value in cultural park, establish the dual value in cultural park, and provide the management implications of the cultural park for the operators. The definition of dual value is taking the concepts of cultural value and commercial value into account. This study is based on the qualitative research adopting a single industry case-oriented method. A total of 43 foreign and domestic cultural parks are selected as the cases. Through the secondary data collection, 1,004 cultural park value events are collected to develop the case database. Each event is used as an analysis unit. The analysis is based on semantic analysis and content analysis. This research architecture at the cultural and commercial values and analyzes the perspectives of duel value connotation. The findings of the analysis are 1. the cultural value activities is as the core in cultural park, the value of sense, aesthetic value and creative market is as the supplement; 2. the cultural value of social value is as the main development in regional and local areas, each stage in two dimensions of the values tend to decreasing; 3. even the methods of the innovation on old buildings and run by the private enterprises, the government should get innoved to make the parks more valuable; 4. Green Village in Detroit, Michigan, Zeche Zollverein, Granvile Island in Vancouver, Canada, Taichuang Cultural & Creative Industries Park, and 104 CentQuatre in Paris, France take the values of commerical and cultural seriously.
(9713051), Donovan Colquitt. "Cultural Value in STEM + Entrepreneurship." Thesis, 2020.
Find full textThe purpose of this study was to understand how urban entrepreneurship exposure programs can enable minoritized students to leverage their cultural capital and create an environment that affirms their inherent strengths and cultural identity. More specifically, this study sought to answer the following questions: (1) how, and in what ways, do minoritized youth (ages 14-18) leverage their cultural capital in entrepreneurial experiences and (2) how, and in what ways, can entrepreneurial experiences create an environment that affirms minoritized youth’s (ages 14-18) inherent strengths and cultural identity? To answer these questions, a qualitative descriptive approach was used and the lenses of the Community Cultural Wealth Framework were leveraged to conceptualize the findings. Purposeful sampling was employed to recruit participants for this investigation. Observations of the program implementation and in-depth semi-structured interviews with two high school-aged minoritized students and one program administrator at an urban entrepreneurship exposure program in a large Midwestern city were conducted. The findings from this study suggest that cultural capital is worthy of considerable attention as it is leveraged by minoritized youth and may contribute to affirming their cultural identity and inherent strengths. Therefore, the results obtained from this study can assist entrepreneurship exposure programs in the development and enhancement of programs specifically geared toward addressing the needs of this minoritized population segment. For example, recommendations include employing Critical Race Theory in research studies, utilizing counter-storytelling for the experiences of minoritized youth, and investigating culturally sustaining innovations created by minoritized youth. The results of this study, are important as it has significant implications for developing better methods to train and nurture talents of youth in becoming confident in their cultural identities and necessitating success in becoming entrepreneurially-minded which in turn may help to further diversify, fortify the STEM workforce, and break systemic barriers. As such, this study can contribute and supplement existing literature on minoritized youth in STEM educational contexts, specifically in entrepreneurship focused STEM learning environments.
Chia-Ling, Hsiao, and 蕭嘉鈴. "Value Creation Strategies of A Cultural Creative Company:The Value House Perspective." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/40244156920037408458.
Full text實踐大學
企業創新與創業管理研究所
97
Recently with knowledge-based economy grows, "aesthetic" develops as main trend in the market. Our government sets the development plan for the Cultural Creative industry with design industrial chain of the concept. The issue of “How to make the entire cultural creative industries becomes a profitable business model” would be the key point of the creative industry. This study focus on the combination of “creative” and “design” , which creates the Taiwan’s souvenir to bring new idea of promoting Taiwan. This research hopes to refer the Value House Strategy, touching services theoretic framework, internet marketing theories to define the case company position for virtual internet world, and figure out the innovative strategies to reach niche market and find the business model to generate greater revenue and profit, which finds the balance point to connect the creation and reality between virtual and physical world. This study discusses the case company business model in virtual world. The case company launches a website names “memorize your life by postcards” to extend customers’ traveling experience via iPhone virtual platform-App Store. Combined with static and dynamic interaction, the simple souvenirs make tourists get into the deep touching as if the real traveling experience comes again and stay.
Tan, Yon-Tat James, and 陳榮達. "A Study on Cultural Value and CSP." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4bqc35.
Full text義守大學
企業管理學系
106
This research aims to explore the relationship between cultural values and corporate social performance (CSP). The study collected data from firms in Taiwan, Singapore and Malaysia. All together 150 firms took part in this study. Two sets of cultural values data were used for analysis. The first set of data is collected by questionnaire. The second set of data was collected from the database of Hofstede’s Value Survey Module (VSM). The data was then analyzed by with SPSS software. The results show that there is a correlation between cultural values and CSP. There is also a correlation between organizaitonal characteristics and CSP. For firms entering different countries, there is a need to consider local cultural value in setting their CSR strategy.
Chan, Hui-Ting, and 詹惠婷. "The Influence of Experiential Marketing on Culture Value in Hakka Cultural Park." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/03264981928367299468.
Full text淡江大學
企業管理學系碩士班
102
In the following background of ethnic consciousness, the promotion of cultural tourism industry, and experiential travel. The development of cultural industries is becoming more prosperous. Hakka is one of Taiwan''s population. Many related organizations along with trends in the tourism industry, combining with experiential equipments to introduce the Hakka culture. In addition to pursuing the target of economic output, also hopes to deepen the value of public recognition in its culture. Therefore, this study explored through experiential marketing on Hakka Cultural Park which influences on identification of the cultural value or not, and the effect of cultural output value. In order to establish Hakka is an indispensable population in Taiwan. This study started from the experience, such as the experiential marketing is divided into sense, think, act, related experience, and use in Hakka cultural tourism industry. Also the cultural value is including aesthetic, spiritual, social, historical, symbolic, and original. Using the revisit intension, word-of-mouth influence, and the purchase of typical goods as to measure the cultural value. In this study, following the quantitative method as to develop a questionnaire, and survey the visitors between those who have gone to Hakka cultural park or those who have not. Finally, samples and SEM are applied analysis with SPSS and AMOS. Hypothesis is tested with path analysis and critical ratios for differences in the parameters. Result findings are as following: 1.Hakka Cultural Park offers an experience for visitors, as to help to improve the sense, related experience and enhance the identification of culture values. 2.The establishment of the identification in cultural value which enhances the value of Hakka culture. 3.The source for people to know the Hakka Cultural Park are mostly through friends and relatives, and popular media. This study suggests that the Hakka culture-related industries can use the mass media, word-of-mouth as to advertise the Hakka related activities. By stimulation in the sense and relate experience of visitors, enhancement of identification in cultural value, and strengthening the growth of cultural output.
Guo, TIEYUAN. "Values of the past and the future: cultural differences in temporal value asymmetry." Thesis, 2008. http://hdl.handle.net/1974/1493.
Full textThesis (Ph.D, Psychology) -- Queen's University, 2008-09-26 16:18:09.371
Chi, Chu Chia, and 朱嘉琪. "On the Industrial Value of Cultural Creativity Embodied." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/31794089294534968104.
Full text國立臺灣藝術大學
戲劇與劇場應用學系碩士班
99
The indigenous peoples of Taiwan possess their own languages, customs, and tribal structures; nevertheless, they are also faced with the problems of rapid modernization, namely, the loss of their own unique tradition. Due to the changes of the environment, indigenous people intend to alter their aboriginal way of life and gain their economic development by means of imitating the Han people. While the indigenous peoples are eager to seek equality with the Han people, a serious issue remains and requires our insightful discussion, namely, how to preserve the traditional values and meanwhile pursue the current social trends. The Discovery of Wu-Lai, which preserves much traditional values of the Atayal Tribe, was written by the author of this MA thesis in August, 2005. In terms of the original creation, the author incorporates the oral history told by the tribal elders, myths and legends beliefs, rituals, traditional culture and customs, and above all, tourism industry and the arts of Atayal. All the aforementioned elements are presented in the form of dance drama. The tourism in Wulai depends heavily on the singing and dancing culture of Atayal. The song and dance training courses of the “Ukraine” during the Japanese Occupation Era, were intended for Wulai aboriginal children, regardless of gender. The “mountain singing and dancing” of the indigenous people plays an important role in Wulai tourism. The indigenous song and dance performances are so important that they have constituted an essential part of the history of Wulai. Consequently, the creation of The Discovery of Wu-Lai has taken the responsibility of passing on and more importantly, glorifying the Atayal tradition.
Manoka, Billy. "Existence value: A reappraisal and cross -cultural comparison." 2000. https://scholarworks.umass.edu/dissertations/AAI9960768.
Full textChen, Hung-Wuan, and 陳鴻源. "Using Cultural Value to Rejuvenate Local Traditional Businesses." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/22753997178163148365.
Full text醒吾科技大學
行銷與流通管理系所
101
From my personal work experiences and the acknowledgements from my studies in the graduate school, the fact that the culture factors could affect the innovation of industries and the feelings to the products will be differentiated just because the cultural nuances between different nations and different regions rouse my interest. One product could be treated differently under different cultural interpretation. This remind us that we should have a specific target before the innovation of products: who will be the consumers? What did the consumers need? How we can give them the resolutions of their problems? In brief, the thought of a leader of the industry should focus on the “cultural value”, factor beyond competition, rather than the competition toward profits. All these inspire me to dedicate into this research. We try to make this research through culture and enterprise management approach, by way of “ Pao Xiang Bak Kut The” in Malaysia, “ Tu Hsiao Yueh noodles restaurant” in Taiwan and “ Kinmen Kaoliang Liquor” three cases studies, not only in the way they fuse culture into their products, but also the development of strategyies and the marketing. We intend to fine a creative way for the enterprise. Our hypothesis is: for identifying themself from the others to consumers, the enterprises of restaurant and food industry try to add cultural factors into their products by way of marketing. They make the consumers pre-figure a consumption image and then satisfy this image latter. The satisfaction of consumption means both in the cultural part and the material part. After the research, we process three conclusions: 1. The combination of cultural factors and material products could be realized par some specific arrangements. But which means we create a new product with a new form and content. Only with this point of view, the entrepreneurs and consumers will accept it as a whole new thing, and then the “creative” really works. 2.The quality of material products is key of success. Three cases all have the products of good quality at first place, this permit them to conduct the cultural creativity to make their new products and identify their products from others, offer their customer a whole new merchandise and consumption experience. 3. After the gain of uniqueness and identity for the new products, we should reconsider the marketing, and the product feature and the target customers should be the new focuses.