Relevant bibliographies by topics / Culture, Communication and Media

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Culture, Communication and Media'

Author: Grafiati
Published: 4 June 2021
Last updated: 10 February 2022

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Journal articles on the topic "Culture, Communication and Media"

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Abidova, Z., U. Tursunova, and M. Khusomiddinova. "The Role of Media Technologies in Developing Intercultural Competence of Student’s." Bulletin of Science and Practice 5, no. 4 (April 15, 2019): 462–65. http://dx.doi.org/10.33619/2414-2948/41/68.

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The world turns out to be a small village due to globalization and communication technologies. In this new world, different cultures and communication means have interlaced and started to increasingly affect each other, leading communication and culture to transform into two organic structures that feed each other. The culture in which individuals socialize also determines these individual’s ways of communication. It is necessary to examine the communicational behaviors of the members of given societies to distinguish the differences between these cultures. The skills of different people who live in different cultures in enduring the information load would also be different. Today, it is possible to transfer any information via news media in an instant. This, as a result, increases the significance of new media in intercultural communication.
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Lizunova, I. V. "Media culture as dialogue of cultures in modern society." Bibliosphere, no. 4 (December 30, 2017): 30–34. http://dx.doi.org/10.20913/1815-3186-2017-4-30-34.

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Media culture as the phenomenon occurred simultaneously with media appearance. However, scientists have started talking about the necessity to study media culture in society and its formation only in the late XX century. Media culture obtains the special priority position under conditions of the information society. It is promoted by the accelerated development of communication and digital technologies, the rapid growth in volume, richness and multiformat media consumption by contemporaries. Changes of the technocratic world should be accompanied with development of new media skills and preferences of the individual and society: understanding media flows, analyzing and evaluating information, engaging in dialogue with the media, do not let them manipulate you. The media culture should be the main factor of individuals’ socialization in the information society. The term «media culture» is based on two fundamental concepts, which are «media» and «culture», with many interpretations each. Therefore, the definition of the term remains ambiguous. Media culture is studied in the framework of technological, personal, creative and informational approaches. The determining factor in understanding media culture, in our opinion, becomes an interactive approach that makes possible and effective intercultural dialogue through a global network of communications. The opportunity and focus for dialogue is becoming a key characteristic of media culture. The interaction, mutual relation and correlation of media and book cultures should be considered in the framework of the dialogue approach. The interactive nature of the media culture allows us to hope for preserving and reproducing bookishness in the conditions of the digital media revolution, for its further integration into the new communication environment.
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Odağ, Özen, and Katja Hanke. "Revisiting Culture." Journal of Media Psychology 31, no. 4 (October 2019): 171–84. http://dx.doi.org/10.1027/1864-1105/a000244.

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Abstract. Culture is an important dimension to consider in media psychological scholarship, though to date little media psychological research exists that takes culture into account. This paper systematically reviews existing studies of the relationship between culture and media uses/processes/effects and identifies six fields of research: uses and gratifications, social identity, acculturation, diaspora communication, cross- and intercultural communication, and international media markets. The majority of this research is fragmented to the extent that separate approaches and findings of the two pillar disciplines of media psychology (psychology and communication) are not integrated: the social identity and acculturation literature approaches the relationship between culture, media uses/processes/effects from an exclusively psychological angle, using predominantly psychological theories and quantitative methods. Diaspora communication, inter-and cross-cultural communication, and international media markets research is dominated by communication theories and qualitative methods. A theoretical model is presented that integrates concepts of culture into media psychological scholarship on both a supra-individual macro-level (drawing on constructs such as individualism/collectivism, power distance, uncertainty avoidance) and an individual micro-level (drawing on constructs such as social identity, self-construals, values, and beliefs).
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Chizhik, Anna Vladimirovna. "Media culture as a necessary component of media communication." Uchenyy Sovet (Academic Council), no. 8 (July 20, 2020): 55–61. http://dx.doi.org/10.33920/nik-02-2008-06.

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The article shows that media communication is among the most eff ective ways of social interaction today. The historical review of the evolution of individuals-tothe Worldwide Web interaction suggests the technological development of the Internet did not occur consistently: by the time the advanced communication services appeared, it had become clear that information itself was meaningless, the unstructured knowledge was too voluminous to fi nd a key to it. The author claims that the knowledge that passed the internalisation stage is important. At this stage of personal assignment of information for a unit of time, it became necessary to get the maximum information.
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Ortega Villasenor, Humberto, and Genaro Quinones Trujillo. "Aboriginal Cultures and Technocratic Culture." Essays in Philosophy 6, no. 1 (2005): 226–34. http://dx.doi.org/10.5840/eip20056128.

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Threatened aboriginal cultures provide valuable criteria for fruitful criticism of the dominant Western cultural paradigm and perceptual model, which many take for granted as the inevitable path for humankind to follow. However, this Western model has proven itself to be imprecise and limiting. It obscures fundamental aspects of human nature, such as the mythical, religious dimension, and communication with the Cosmos. Modern technology, high-speed communication and mass media affect our ability to perceive reality and respond to it. Non-Western worldviews could help us to regain meaningful communication with Nature and to learn new ways of perceiving our world.
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Slavina, Valentina A., and Yanina V. Soldatkina. "Media Culture as the Information Age Phenomenon." RUDN Journal of Studies in Literature and Journalism 26, no. 2 (December 15, 2021): 286–93. http://dx.doi.org/10.22363/2312-9220-2021-26-2-286-293.

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The article raises the issues of scientific reception of such a phenomenon as media culture. The authors offer their interpretation of media culture as a special type of culture of the information society in the broadest understanding of this phenomenon. The authors consider the concepts of media and culture and establishes their functional corresponddence. The contemporary stage of media development is characterized by a combination of communication and information intentions: classical media and mass communication media, including new media, blogs, social networks, as well as digital copies of non-network artifacts and their network modifications. The result of these media communications is a media text in the broadest interpretation of this concept. According to the authors concept, contemporary media culture realizes itself in two main aspects. In the applied sense, a media culture is a form of representation and digitalization of classical and network cultural units. In the global sense, media culture is understood as an aesthetic and axiological sphere of societys life, in which culture combines the value and artistic heritage, using the information and communication channels of the media for its representation in politics, education, and culture itself.
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Ilie, Oana-Antonia. "The Communication Society and The Media Culture." International conference KNOWLEDGE-BASED ORGANIZATION 23, no. 2 (June 25, 2017): 303–7. http://dx.doi.org/10.1515/kbo-2017-0132.

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Abstract Any knowledge is recorded, set in the culture and in the end, communicated. The communicative behaviors are found at the basis of humanization, of the spiritual, psychological and social development of people. To exist as a human being means to communicate, moreover communication is the major factor present in the constitution and transmission of the cultural values and of culture itself. The emergence of the new media confronts us with the challenge of abandoning the old means and of replacing the old values with those of the media culture. The communication society responds to the dream of mankind to create and live in a better world: it guarantees freedom of expression, free information, instantaneity, and all the attributes and illusions of a best possible world. On the other hand, the crisis of confidence faced by the media in the recent years is an important moment and an alarming signal for the media institutions. However, enthusiasm for the online media has increased, especially among the young people who, despite the inconveniences, access the virtual space in greater number year by year. Ultimately, regardless of the criticism surrounding the media culture, the purpose of the creators has always been to communicate the new created values, because only through communication the new forms of culture can emerge and establish themselves as culture.
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Semati, Mehdi. "Communication, Culture, Media, and the Middle East." Communication Studies 62, no. 1 (January 31, 2011): 1–4. http://dx.doi.org/10.1080/10510974.2011.540981.

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Ржанова and S. Rzhanova. "Verbal Communication in Mass Media." Modern Communication Studies 4, no. 4 (August 10, 2015): 44–46. http://dx.doi.org/10.12737/12868.

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The article analyzes the communication process of modern mass media. Journalism, holding true to its methods of undestanding reality, turns to the postmodern manner of writing. Dialogueness of mass communication is built on different levels. Speech reflects contradictory processes, which occur in our life and are accompanied by changing moral values and spiritual guidelines. Language occurrences in different kinds of mass communication break up the foundations of Russian culture. A new information environment should be created in agreement with the historical traditions and linguistic culture of the society.
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Broeckmann, Andreas. "Towards a European Media Culture - which Culture, which Media, which Europe?" Convergence: The International Journal of Research into New Media Technologies 4, no. 2 (June 1998): 94–101. http://dx.doi.org/10.1177/135485659800400210.

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Dissertations / Theses on the topic "Culture, Communication and Media"

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Saied, Kaj. "News Media in War Culture." Thesis, Karlstad University, Karlstad University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1476.

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Fear has found its latest instrument in the news media. The discourse of fear in news presentations produces gasping meanings, which we can compellingly indulge in. Fear not just being entertaining, but one of the ways in which we relate to reality, is used as a protection mechanism of our status quo. The purpose of this thesis is to examine the extent to which Fox News tends to use, and further reproduce, the fear discourse to form identities and meaning. The method utilized in this thesis is frame analysis, which is a form of discourse analysis. The primary results indicate that Fox News undeniably uses the fear discourse, for entertainment and the proliferation of the status quo - meaning system. In addition, Fox News applies fear blatantly in the news presentations, as acts of courage and virtuous loyalty to reporting.

Key words: Fear, Frame analysis, Meaning, News media, Infotainment.

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Kim, Sae-Eun. "Communication, culture and the Korean public sphere." Thesis, University of Sussex, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.324185.

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The aim of this thesis is to analyse the public communication activities of Korean people from the Chason dynasty to the present day using the conceptual category of the public sphere theorised by Jurgen Habermas. It is mainly concerned with two fundamental issues: the issue of 'communication and democracy,' and that of 'communication and culture.' Emphasising tradition and culture as among the most significant elements in the consideration of communicative action and the public sphere in the Korean context, the thesis takes issue with the claims to universality in Habermas's theory. My argument is that Habermas's theory cannot easily be applied to non-Western societies unless there is sufficient consideration of their idiosyncratic traditions and cultures. To develop this argument, the thesis addresses the impact of Confucianism on speech acts in Korea and the extent of their difference from those in a Western context. In identifying 'silence' as a key term, the situation of women in Korean cultures is particularly pertinent. The second consideration is the question of political authoritarianism which is responsible for the repression of free expression of opinion in collusion with Confucianism. I have discovered that several kinds of public domains of communication have developed through Korean history, despite those two repressing mechanisms, Confucianism and political authoritarianism, public domains which I suggest are more appropriately called 'the public sphere' according to Habermas's terminology. It is meaningful to filter and interpret various communication activities across historical periods from within the analytic framework of the public sphere. In relation to modem Korea, the thesis focuses on the media-saturated public sphere and the current civil movements to demonstrate the dynamics between power and money and their impact on the democratisation process
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Watkins, Sean Edward. "Media Literacy and the Digital Age." Bowling Green State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1242223666.

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Bredin, Marian. "Aboriginal media in Canada : cultural politics and communication practices." Thesis, McGill University, 1995. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=28692.

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This dissertation considers the relation between culture and communication with respect to the development of aboriginal media in Canada. It introduces and elaborates a concept of cultural politics with which to interpret the history of contact between aboriginal and non-aboriginal people. This concept is further applied to an analysis of Canadian cultural and communications policy and the intervention of native broadcasters in policy procedures and discourses. The dissertation undertakes a critical review of existing research on aboriginal media. It assesses the usefulness of interpretive tools drawn from poststructuralist philosophy, ethnography and postcolonial theory in understanding the relation between cultural politics and communication practices. These tools are then implemented in the presentation of a case study of Wawatay Native Communications Society, a regional native broadcasting organization based in Northwestern Ontario.
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Palmer, Daniel Stephen Vaughan. "Participatory media : visual culture in real time /." Connect to thesis, 2004. http://eprints.unimelb.edu.au/archive/00000125.

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Onufrijchuk, Roman. "Object as vortex, Marshall McLuhan and material culture as media of communication." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ37740.pdf.

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Roberts, Catherine. "Media personality and fan community : a study in modern communication and culture." Thesis, Queen Margaret University, 2000. https://eresearch.qmu.ac.uk/handle/20.500.12289/7336.

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This study examines the relations between the media personalities and their audiences. Its broad interest is with the implications for contemporary social experience of the fact that modern communication and culture involve mediated interaction. Its focus is on broadcasting's use of personality presenters to interact with viewers and listeners and on audiences' experiences of this. This thesis explains that broadcasting has developed a personality system to relate to audiences and discusses the characteristics of this system. It considers the importance of genre in determining the type of presenter used and the significance of their personality. It is argued that an awareness of the construction of personae has undermined broadcasting's traditional personality system where sincerity is crucial. The fact that nowadays professional personalities operate as commodities in a competitive marketplace is highlighted and the role played by management companies in their careers is explored. This research project provides a case study of the media personality Phillip Schofield. His role as a presenter and his place within popular culture are elaborated. His persona is examined in detail and shown to be consistent with the discourses of broadcasting's personality system. This study proceeds to investigate the consumption of the personality system. It reviews the existing literature on para-social interaction and the mediated relationships of intimacy at a distance that develop between persenters and their audiences. It contributes to this knowledge by presenting the findings from qualitative research into viewers' relationships with a media personality. This empirical study involved conducting in-depth interviews with four of Phillip Schofield's fans and spending time with the fan community these interviewees belong to. The formation of this group is outlined and the fact that sociability is an important aspect of fandom is stressed. Concentrating on the subjects' responses to Schofield, this research demonstrates that one form of fandom is rooted in the intensive cultivation of a para-social relationship.
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Kelman, Kate. "Female 'self culture' in Edinburgh : the Ladies' Edinburgh Debating Society." Thesis, Queen Margaret University, 2002. https://eresearch.qmu.ac.uk/handle/20.500.12289/7335.

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The Ladies's Edinburgh Debating Society met on the first Saturday of each month between 1865-1936 to discuss the books they were reading and to debate prearranged issues. For the first fifteen years its members produced a magazine which carried fictive and general interest articles. This thesis will study the archive of the Society and the magazine that it produced to arrive at an understanding of the women's reading practices, their intellectual lives and their attitudes to the society in which they lived and how these experiences impacted upon them. At a time when women's societal role was limited and access to education was based on wealth or the philanthropy of others, these women were able (through their privileged place in the middle and upper classes) to construct their own canon of improving reading and to set guidelines for the education of others. Working against the hegemonic discourse of the time, yet seeking to exert some controlling influence over others, the women's attempts at self culture throw into rellief the context of their cultural experiences and the correlation between self improvement and women's emancipation. This thesis argues that prevailing ideas about Victorian women's existence in 'separate spheres' needs to be revised. It argues that the members of The Ladies' Edinburgh Debating Society make a move from the private to the public sphere through their utilisation of culture. Moreover, they are able to blend this notion of spheres to make society their concern through collective and individual action; improving themselves and the community in which they lived.
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Park, Ernie J. "Pulp Jesus reconsidering communication in the hyper-sensate culture of technology /." Theological Research Exchange Network (TREN), 1998. http://www.tren.com.

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Yang, Hsin-Yen. "Re-interpreting Japanomania: transnational media, national identity and the restyling of politics in Taiwan." Diss., University of Iowa, 2010. https://ir.uiowa.edu/etd/765.

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This dissertation offers a historical and cultural analysis of the highly controversial Japanomania (ha-ri) phenomenon in East Asia with a special focus on post-authoritarian Taiwan. Despite its colonial relations with Japan and its relatively small population of twenty-three million, Taiwan has become the largest market for Japanese trendy dramas outside Japan in the late 1990s and early 2000s. Attracted by these Japanese idol dramas, pop music and fashion, many Taiwanese youths became loyal to anything Japanese. The Japanomania phenomenon in Taiwan aroused stringent public condemnation for being detrimental to national pride and was commonly regarded as a social pathology. I offer my intervention into this debate by arguing that Japanomania consumption has little to do with nostalgia towards Japanese colonization. Rather, Japanomania is best understood as a response to the particular, lived conditions of the generation of Taiwanese who came of age in the 1990s. Given the prevalence of Japanomania among this generation, and given the fact that this was the same generation of young voters who were key to the election of the first opposition party President in 2000, it is remarkable that the connections between these two significant youth movements have been overlooked in existing scholarship. Based on my research and on my own lived experience and participation in both of these movements, I argue that Japanomania discourse in fact played a crucial role in Taiwan's democratization and nation-building in the 1990s. To de-mystify the intensive consumption of Japanese popular culture in Taiwan, I critically analyze interviews, online Bulletin Board Systems (BBS), historical archives, Japanese TV dramas, and political campaign materials. Such mediated forms give us access to the fluid and mobile field of subject formation in a transitional society. I conclude that transnational culture serves as a medium for Taiwanese politics, and for the current fourth generation in particular. In addition, I suggest that transcultural consumption has political potential not only in Taiwan but also in other contexts such as the United States, Latin America, Europe, and Southeast Asia. This dissertation tackles some of the most fundamental questions in communication studies: the influence of media on politics and the role that people play in making meaning in the context of democratization and globalization. By creating a dialog between this East Asian cultural phenomenon and Western critical theories of culture and globalization, my research also contributes to the development of a multilevel and multicultural approach to discourse, audience studies and globalization studies.
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Books on the topic "Culture, Communication and Media"

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Lull, James. Media, communication, culture: A global approach. 2nd ed. Cambridge, UK: Polity Press, in association with Blackwell Publishers, 2000.

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Lull, James. Media, communication, culture: A global approach. New York: Columbia University Press, 1995.

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Media, communication, culture: A global approach. 2nd ed. Cambridge: Polity, 2000.

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Media, communication, culture: A global approach. 2nd ed. New York: Columbia University Press, 2000.

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Introduction to mass communication: Media literacy and culture. 6th ed. New York: McGraw-Hill Higher Education, 2009.

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Baran, Stanley J. Introduction to mass communication: Media literacy and culture. 2nd ed. Boston: McGraw Hill, 2002.

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Introduction to mass communication: Media literacy and culture. Mountain View, Calif: Mayfield Pub., 1999.

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Baran, Stanley J. Introduction to mass communication: Media literacy and culture. 2nd ed. Mountain View, Calif: Mayfield Pub., 2001.

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Baran, Stanley J. Introduction to mass communication: Media literacy and culture. 4th ed. Boston: McGraw-Hill, 2006.

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Introduction to mass communication: Media literacy and culture. 3rd ed. Boston: McGraw-Hill, 2004.

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Book chapters on the topic "Culture, Communication and Media"

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Bolaño, César. "Communication and Epistemological Struggle." In Power, Media, Culture, 189–99. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137540089_10.

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Druetta, Delia Crovi. "Culture and Communication: A Political Economy View." In Power, Media, Culture, 200–212. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137540089_11.

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Mosco, Vincent. "The Political Economy of Communication: A Living Tradition." In Power, Media, Culture, 35–57. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137540089_2.

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Zallo, Ramón. "Current Challenges for the Critical Economy of Culture and Communication." In Power, Media, Culture, 3–34. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137540089_1.

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de Mooij, Marieke. "Media Behavior and Culture." In Human and Mediated Communication around the World, 243–79. Cham: Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-01249-0_8.

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Lewis, Belinda, and Jeff Lewis. "Media, Culture and Communication in Health Promotion." In Health Communication, 5–16. London: Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-47864-1_2.

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Hansen, Anders. "Popular culture, nature and environmental issues." In Environment, Media and Communication, 96–128. 2nd edition. | Milton Park, Abingdon, Oxon; New York,: Routledge, 2018. http://dx.doi.org/10.4324/9781315625317-5.

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Malhotra, Sheena, and Chigozirim Ifedapo Utah. "Popular Culture, Media, and Globalization." In Globalizing Intercultural Communication: A Reader, 206–26. 2455 Teller Road, Thousand Oaks California 91320: SAGE Publications, Inc, 2016. http://dx.doi.org/10.4135/9781483399164.n11.

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Leslie, Larry Z. "Internet and Social Media Research." In Communication Research Methods in Postmodern Culture, 196–223. Second edition. | New York, NY : Routledge, 2017. |: Routledge, 2017. http://dx.doi.org/10.4324/9781315231730-12.

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de Mooij, Marieke. "Mass Media, Journalism, Society, and Culture." In Human and Mediated Communication around the World, 309–53. Cham: Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-01249-0_10.

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Conference papers on the topic "Culture, Communication and Media"

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Nakatsu, Ryohei, and Chamari Edirisinghe. "Artistic Communication Using Digital Media." In 2011 Second International Conference on Culture and Computing (Culture Computing). IEEE, 2011. http://dx.doi.org/10.1109/culture-computing.2011.43.

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Qin, Xiaoqing. "Brand Culture Communication under New Media Age." In International Conference on Education, Management and Computing Technology (ICEMCT-15). Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/icemct-15.2015.143.

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Nakatsu, Ryohei, and Chamari Edirisinghe. "The Role of Movies and Telephony in the History of Communication Media." In 2011 Second International Conference on Culture and Computing (Culture Computing). IEEE, 2011. http://dx.doi.org/10.1109/culture-computing.2011.21.

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Wang, Chaoyang, and Minggui He. "National Culture and Visual Culture Communication in the Dual Context of Globalization and Networking." In 2018 International Joint Conference on Information, Media and Engineering (ICIME). IEEE, 2018. http://dx.doi.org/10.1109/icime.2018.00019.

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Effiom Ephraim, Philip. "LOUVRE ABU DHABI: SOCIAL MEDIA IN MARKETING CULTURE." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2019. http://dx.doi.org/10.17501/24246778.2019.5105.

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Schueller, David. "SIGNIFICANT MEDIA OF ON-LINE MARKETING COMMUNICATION IN CULTURE SECTOR." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.108.

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Moiseenko, Lilia V. "Discursive Techniques Negativity Image of Russia in the Western Media." In Culture and Education: Social Transformations and Multicultural Communication. RUDN University Press, 2019. http://dx.doi.org/10.22363/09669-2019-322-329.

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Müceldili, Büşra. "Organizational Dissent, Organizational Culture and Communication: A Conceptual Framework." In 9th International Conference on Leadership, Technology, Innovation and Business Management: Leadership, Innovation, Media and Communication. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.02.4.

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Kuehn, Eileen, Jens Reinhardt, Stephan Bergemann, and Juergen Sieck. "RFID Based Applications in Culture, Media and Creative Industries." In 2011 3rd International Workshop on Near Field Communication - NFC'11. IEEE, 2011. http://dx.doi.org/10.1109/nfc.2011.17.

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Artikasari, Nevia. "The Commodification of Local Culture in a You C 1000 Vitamin Advertisement." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007327902700274.

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Reports on the topic "Culture, Communication and Media"

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Martínez Sanz, R., O. Islas Carmona, M. Redondo García, and E. Campos Domínguez. Communication professorship: access, consumption and media culture. A comparative study of Spain and Mexico. Revista Latina de Comunicación Social, April 2016. http://dx.doi.org/10.4185/rlcs-2016-1099en.

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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Pavlyuk, Ihor. MEDIACULTURE AS A NECESSARY FACTOR OF THE CONSERVATION, DEVELOPMENT AND TRANSFORMATION OF ETHNIC AND NATIONAL IDENTITY. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11071.

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The article deals with the mental-existential relationship between ethnoculture, national identity and media culture as a necessary factor for their preservation, transformation, on the example of national original algorithms, matrix models, taking into account global tendencies and Ukrainian archetypal-specific features in Ukraine. the media actively serve the domestic oligarchs in their information-virtual and real wars among themselves and the same expansive alien humanitarian acts by curtailing ethno-cultural programs-projects on national radio, on television, in the press, or offering the recipient instead of a pop pointer, without even communicating to the audience the information stipulated in the media laws − information support-protection-development of ethno-culture national product in the domestic and foreign/diaspora mass media, the support of ethnoculture by NGOs and the state institutions themselves. In the context of the study of the cultural national socio-humanitarian space, the article diagnoses and predicts the model of creating and preserving in it the dynamic equilibrium of the ethno-cultural space, in which the nation must remember the struggle for access to information and its primary sources both as an individual and the state as a whole, culture the transfer of information, which in the process of globalization is becoming a paramount commodity, an egregore, and in the post-traumatic, interrupted-compensatory cultural-information space close rehabilitation mechanisms for national identity to become a real factor in strengthening the state − and vice versa in the context of adequate laws («Law about press and other mass media», Law «About printed media (press) in Ukraine», Law «About Information», «Law about Languages», etc.) and their actual effect in creating motivational mechanisms for preserving/protecting the Ukrainian language, as one of the main identifiers of national identity, information support for its expansion as labels cultural and geostrategic areas.
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Zinenko, Olena. THE SPECIFICITY OF INTERACTION OF JOURNALISTS WITH THE PUBLIC IN COVERAGE OF PUBLIC EVENTS ON SOCIAL TOPICS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11056.

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Consideration of aspects of the functioning of mass media in society requires a comprehensive approach based on universal media theory. The article presents an attempt to consider public events in terms of a functional approach to understanding the media, proposed by media theorist Dennis McQuayl in the theory of mass communication. Public events are analyzed, on the one hand, as a complex object of journalistic reflection and, on the other hand, as a situational media that examines the relationship of agents of the social and media fields in the space of communication interaction. Taking into account philosophical approaches to the interpretation of the concept of event, considering its semantic spectrum, specificity of use and synonyms in the Ukrainian language, a working definition of the concept of public event is given. Based on case-analysis of public events, In accordance with the functions of the media the functions of public events are outlined. This is is promising for the development of study on typology of public events in the context of mass communication theory. The realization of the functions of public events as situational media is illustrated with such vivid examples of cultural events as «Gogolfest» and «Book Forum in Lviv». The author shows that a functional approach to understanding public events in society and their place in the space of mass communication, opens prospects for studying the role of media in reflecting the phenomena of social reality, clarifying the presence and quality of communication between media producers and media consumers.
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Vieira, António. Media and Communication. Basel, Switzerland: Librello, 2013. http://dx.doi.org/10.12924/librello.mac.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.
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Greenberg, Bradley S., Hannes Haas, and Elisabeth Klaus. Media and Communication: Why Another Journal? Librello, August 2013. http://dx.doi.org/10.12924/mac2013.01010001.

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Ros-Diego, Vicente-José, and Araceli Castelló-Martínez. CSR communication through online social media. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-067-947-047-067-en.

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Coronel-Salas, Gabriela. Structure of media and communication companies in Ecuador. Revista Latina de Comunicación Social, December 2012. http://dx.doi.org/10.4185/rlcs-2012-966en.

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Sarmiento Guede, JR, J. de Esteban Curiel, and A. Antonovica. Viral communication through social media: analysis of its antecedents. Revista Latina de Comunicación Social, February 2017. http://dx.doi.org/10.4185/rlcs-2017-1154en.

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