Dissertations / Theses on the topic 'Culture entrepreneuriale'
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Mahamoud, Rayaleh Abdourahman. "Contribution à l'identification des potentialités entrepreneuriales des femmes entrepreneures : Analyse des antécédents et des facteurs contextuels des créatrices d'entreprise Djiboutienne." Thesis, Littoral, 2017. http://www.theses.fr/2017DUNK0508.
Full textThe primary aim of this thesis is to first identify and classify entrepreneurial traits so as to distinguish those surveyed on the basis of the perception they have of their entrepreneurial potentialities. Aside from this primary aim, the following work seeks to analyse personal and contextual factors likely to contribute to the acquisition and development of entrepreneurial traits of women entrepreneurs both within Djibouti and Africa at large. We have tried to compare entrepreneurial typologies of those who are entrepreneurs and those who are not. In view of achieving adequately the aims of this thesis, we first establish a synthesis of the main works regarding the paradigms of traits and facts of the entrepreneur so as to better reproduce Gasse’s conceptual model. In the second part of the work, the field work is focused on the exploitation of the findings of a survey conducted among 208 female entrepreneurs and 10 others who were not entrepreneurs. In this survey, a questionnaire, of 125 items excluding identifying factors and based on 17 dimensions distributed among 5 axes (motivations, aptitudes, attitudes, interests and behaviors), was used. Data processing is conducted according to the descriptive statistics techniques (basic sorting and cross sorting) and multi-dimensional ones (correlation analysis, principal component analysis, hierarchal classification, discriminative analysis). The study was strengthened by semi-structured interviews conducted among 10 female entrepreneurs. The results of the analysis confirmed that, unlike non-entrepreneurs, entrepreneurs have more capabilities and entrepreneurial skills. Moreover, results also indicate that entrepreneurial potentialities are mainly linked to the level of education and prior experience among young entrepreneurs and to a host of environmental factors (family circle, circle of friends, religious beliefs, and cultural context) as far as older entrepreneurs are concerned. Therefore, our study tends to show the importance of belonging to a family environment or having a circle of friends with a long-standing entrepreneurial tradition in the process of business creation. The results of these various methods of data processing reinforces the initial conceptual model and open perspectives on ways of assisting Africa’s women entrepreneurship often subjected to contextual burdens
Tesse, Ernest. "Culture entrepreneuriale, performance socio-économique et modélisation empirique des comportements socioculturels sur les intentions d’entreprendre en Haïti." Thesis, Antilles, 2018. http://www.theses.fr/2018ANTI0263/document.
Full textDuring a very long time Entrepreneurship was based solely on economic factors such as research and development (R&D), innovations, appropriate infrastructures, new applied technologies, an efficient banking system, and so on. Yet other factors are even more important when it comes to understanding the dimensions which are intrinsically relevant to entrepreneurial decision-making. And among them culture occupies a central place which cannot be overshadowed. Indeed, while some populations’cultural traits positively characterize their behavior and thus would play a role in their countries’ economic development, other cultural traits, instead of being promising, rather consist in handicaps to the economic growth of so-called underdeveloped countries. In this category, those with Black African culture seem to be the most affected. Haiti is one of the countries of the Western Hemisphere, more precisely of the Caribbean basin, which seem to be part of this category, from the black-African cultural traits which are bequeathed to it during the whole colonial period. All this was previously proved by a set of theoretical and empirical research works. However, in order to bring some necessary insights to the results of this work and especially to broaden our field of research in terms of performance and sustainable socio-economic development of Haiti, this thesis aims rather to try to empirically model the sociocutural behaviors of Haitian entrepreneuriat. In this sense, she’s looking to build an theorical reference model which can enable us to statistically and econometrically verify the influence of sociocultural behaviors on he intentions of entrepreneurial and non-entrepreneurial Haitian assets to create a company in the short term or to embark on a medium-term or long-term project in an entrepreneurial project in their own birth region
Estay, Christophe Louart Pierre. "La motivation entrepreneuriale." Villeneuve d'Ascq : Université des sciences et technologies de Lille, 2007. https://iris.univ-lille1.fr/dspace/handle/1908/995.
Full textN° d'ordre (Lille 1) : 517. Titre provenant de la page de titre du document numérisé. Bibliogr. f. 69-77. Liste des publications et communications.
Madjimbaye, Nanadjim. "Entreprise et entrepreneurs africains : culture et dynamique entrepreneuriale, le cas du Tchad." Orléans, 2003. http://www.theses.fr/2003ORLE0502.
Full textCherchem, Naïma. "Contribution à la compréhension de l’effet de la culture d’entreprise et du profil psychologique du dirigeant sur l’orientation entrepreneuriale des PME françaises." Thesis, Lyon 3, 2011. http://www.theses.fr/2011LYO30086.
Full textOur proposed PhD thesis aims to provide a better understanding of the role of corporate culture and the psychological profile of the leader in Entrepreneurial Orientation (EO) of French SMEs. The nature of the research remains in the original french literature. Indeed, the research work on the EO have tended to focus mainly in the Anglo-Saxon literature.The main interest of our thesis are:1) to highlight specific actions that would develop a culture conducive to entrepreneurship;2) to encourage the vocation of the leaders in their entrepreneurial approach ;3) to gain insight into the determinants of economic and financial performance of entrepreneurial firms;4) to specify the characteristics of french SMEs through the approach of configurations.To meet these goals, we built a specific key question: How corporate culture and psychological profile of the leader affect the entrepreneurial orientation of french SMEs and their performance?To conduct this research, we opted for a quantitative empirical study through a questionnaire administered to managers of SMEs of Chambre Régionale de Commerce et d’Industrie of Nord-Pas-de Calais and Chambre de Commerce et d’Industrie of Beaujolais. We have collected 123 complete responses. To achieve the treatment analysis, we used the approach of linear regression with the software STATA.11 to test the nature of the relationship between key variables in our study. In the second part of analysis, we used the approach of the configurations with hierarchical ascendant components method, in order to specify the caracteristics of french SMEs.Regarding the first hypothesis, the results of the quantitative empirical study shows that entrepreneurial culture and the group culture are associated with innovation, proactive and risk-taking activities. Conversely, the hierarchical culture is negatively associated with the entrepreneurial activities. The second hypothesis about the psychological profile, the leaders who have a locus of external control appear to contribute positively to the process of OE. We have shown that these leaders lead their firms to achieve better performance. The need for achievement of the leader is also related to the orientation of the firms to entrepreneurial activities.Regarding the third hypothesis, we have shown that the entrepreneurial activities of the SMEs contribute to the improvement of its economic and financial performance.In the second part of this study, we tested our conceptual model with the approach of configurations. Our objective is to propose a taxonomy of SMEs according to the intensity of the EO. The analysis of hierarchical ascendant components have shown three types of SMEs: 1) entrepreneurial SMEs, 2) conservative SMEs and 3) emerging SMEs
Siomy, Mory. "Développement des compétences des leaders en promotion de la culture entrepreneuriale et de l'entrepreneurship : le cas du Rendez-vous entrepreneurial de la Francophonie." Thesis, Université Laval, 2008. http://www.theses.ulaval.ca/2008/25186/25186.pdf.
Full textSiomy, Mory. "Développement des compétences des leaders en promotion de la culture entrepreneuriale et de l'entrepreneurship : le cas du Rendez-vous entrepreneurial de la francophonie." Doctoral thesis, Université Laval, 2007. http://hdl.handle.net/20.500.11794/19831.
Full textSantoni, Juliane. "Le rôle de la sensibilisation, de l'accompagnement et de l'auto-efficacité entrepreneuriale perçue dans l'engagement entrepreneurial des femmes." Thesis, Strasbourg, 2016. http://www.theses.fr/2016STRAB008/document.
Full textA growing interest is given to women entrepreneurs in the public and academic arena. (Hughes et al., 2012), as well as to the actors and practices of the entrepreneurial support industry (Fayolle, 2004; Sammut, 2003). However, few studies are conducted on the entrepreneurial support of women entrepreneurs (Lebègue, 2015). Women entrepreneurs show some specificities and academics call for a greater coherence between the needs and wants of entrepreneurs and the entrepreneurial support practices (Verstraete, 2002; Chabaud et al., 2010). Moreover, the studies on women entrepreneurs are centered on their hurdles more than on their levers. Thanks to a qualitative approach, our results first show the hurdles of levers of women entrepreneurs through the 5Ms canvas of women’s entrepreneurship (Brush et al., 2009). The main levers appear to be entrepreneurial support and awareness, and perceived self-efficacy (Bandura, 1997; McGee et al., 2009). Then, our results concern the implementation and evaluation phases of the intervention-research led in an entrepreneurship center. Our contribution is to give an insight on different entrepreneurial support processes – one of them is compatible with the four profiles of women entrepreneurs. We also highlight different forms of entrepreneurial awareness that further entrepreneurial commitment of women
Geoffroy, Edouard. "Dynamique entrepreneuriale et insularité : le cas des entreprises de la caraïbe francophone." Université de Marne-la-Vallée, 2007. http://www.theses.fr/2007MARN0374.
Full textThis thesis aims to analyze the possible ties between the performance of Creole enterprises and the cultural representations linked to entrepreneurship in the French-speaking insular spaces of the Caribbean. Cohabitation of two major types of enterprise is a characteristic of this space. On one hand we have the capitalist type of enterprise, dating from the French Old Regime, based on a long-term risk logic and on innovation, which provides the best performance records. This is the entrepreneurship model par excellence. On the other hand, we have the “creolised” type enterprise, created by mimetic Creole entrepreneurs right after the abolition of slavery. This model endeavours to reconcile the talent of creative arts with that of management, without ever achieving lasting results. Nowadays, entrepreneurship seems to be the answer to the unemployment crisis. Scoring measurement methods applied to two set of enterprises, the first one composed of enterprises having filed a petition for bankruptcy, the other one of still active enterprises and the customers of a local Bank, show that these enterprises follow a short-term management scheme, in the financial field in particular, hence recorded chronic counter-performances. Such results are the products of the rationalities shocks resulting from the interaction between the capitalistic and the Creole cultural logics that contribute to the failure of an effective and lasting enterprise project. Or coming these counter-performances will require a constructivist global reflection on the entrepreneurial project, education in measurement techniques and proper managerial training. The appropriation of entrepreneurship risk and permanent innovation concepts by the Creole entrepreneurs will require specific levers of management and performance control, such as the manager's control panel and the financial plan
Pepin, Matthias. "Culture entrepreneuriale et éducation : un regard ethnographique sur ce qui se vit à l'école primaire Coeur-Vaillant." Thesis, Université Laval, 2009. http://www.theses.ulaval.ca/2009/26334/26334.pdf.
Full textRuel, Pierre. "La culture entrepreneuriale : conditions favorisant sa mise en oeuvre, son émergence et sa pérennité en milieu scolaire /." Thèse, Chicoutimi : Université du Québec à Chicoutimi, 2007. http://theses.uqac.ca.
Full textLa p. de t. porte en outre: Mémoire présenté à l'Université du Québec à Chicoutimi comme exigence partielle de la maîtrise en éducation. Bibliogr.: f. [144]-148. Document électronique également accessible en format PDF. CaQQUQ
Pepin, Matthias. "Culture entrepreneuriale et éducation : un regard ethnographique sur ce qui se vit à l'école primaire Cœur-Vaillant." Master's thesis, Université Laval, 2009. http://hdl.handle.net/20.500.11794/20928.
Full textBourguiba, Malek Bayad Mohamed. "De l'intention à l'action entrepreneuriale approche comparative auprès de TPE françaises et tunisiennes /." S. l. : Université Nancy 2, 2007. http://cyberdoc.univ-nancy2.fr/htdocs/docs_ouvert/doc283/2007NAN22003_1.pdf.
Full textBourguiba, Malek. "De l'intention à l'action entrepreneuriale : approche comparative auprès de TPE françaises et tunisiennes." Thesis, Nancy 2, 2007. http://www.theses.fr/2007NAN22003/document.
Full textThis thesis is dedicated to study a cultural contingency of the entrepreneurial intention-action. It uses empirical research which permits, through a triangulation method, to explore the role of national culture in these notions. A theoretical analysis of main concepts on entrepreneurship and national culture enables to suggest an adapted conceptual framework for studying cultural contingency on entrepreneurial intention. In fact, this framework proposes an approach that permits to integrate different analysis levels of national culture and their effects on the entrepreneurial intention formation. The thesis presents its problematic and methodological project, through interviews and questionnaires applied in 35 case studies of small business creators, coming from "Lorraine" region (France) and "Grand Tunis" region (Tunisia). The data treatment (quantitative and qualitative analysis) brings to adopt the cultural contingency of perceived desirability and feasibility to start a business. The research suggests that intention of business creation can't be considered as universal. On the other hand it can be surrounded according to specific cultural characteristics, particularly, cultural values and beliefs, relational context, motivations, entrepreneurs' roles models, etc. It defends also the imbrication's entrepreneurial and national cultures
Rouatbi, Amina. "Entrepreneuriat féminin et performance : essai de comparaison France - Tunisie." Thesis, Reims, 2018. http://www.theses.fr/2018REIME001.
Full textThe role of entrepreneurship has been highlighted as leverage for many economies (see Schumpeter). In this sense, according to the OECD (2016) "Entrepreneurship is an important source of job creation and innovation". In addition, "entrepreneurship is seen as a key driver of economic recovery and employment growth" (OECD, 2012)However, the "economic" aspect of entrepreneurship seems to be less obvious for the case of women entrepreneurs. In 2013, self-employed women earned between 13% and 60% less than men in the OECD area (OECD, 2016). This finding concerning the gap in economic performance and the characteristics of firms created and managed by women entrepreners is consistent with academic research results. Reserchers concluded that women entrepreneurs create smaller and with lower-growth rate firms.In this thesis we opt for a research focused exclusively on women. Thus we emphasize the notion of corporate performance as seen and defined by those women entrepreneurs.The purpose of this research is to highlight a definition of performance given by women entrepreneurs. We aim to contribute to the literature by bringing new knowledge on performance and on women entrepreneurs. Indeed, the phenomenon called "underperformance" is questioned, and the performance of small firms is seen from another angle. Then, on a practical level, politics need to understand certain phenomena and behaviors. That would help them to put in place the necessary devices to better guide women enrepreneurs and especially to encourage them
Monsen, Erik Willard. "Employees do matter: Autonomy, teamwork and corporate entrepreneurial culture." Diss., Connect to online resource, 2005. http://wwwlib.umi.com/dissertations/fullcit/3178339.
Full textZhang, Xianguang Peter. "Entrepreneurial culture in transition-period China a rhetorical critique /." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3337556.
Full textTitle from PDF t.p. (viewed on Jul 24, 2009). Source: Dissertation Abstracts International, Volume: 69-11, Section: A, page: 4187. Adviser: Robert L. Ivie.
Subandono, Subandono. "Institutions, croissance économique et entrepreneuriat : causes et conséquences des activités entrepreneuriales sur le développement économique des régions indonésiennes." Thesis, Paris 1, 2015. http://www.theses.fr/2015PA010041.
Full textThis dissertation aims to examine the causes and consequences of entrepreneurial productive activities. This study makes use Indonesian cross-region database to investigate empirically our hypotheses. The first chapter observes the role of entrepreneurship in the dynamic of the labor markets. The value of this chapter is to consider the structure of unemployment and self-employment to uncover the entrepreneurship-unemployment relationships. The second chapter seeks to renew the explanation of the relationships between institutions and entrepreneurship. The originality is to explain this relationship through Aristotle's ontology of contingency and prudence. The third chapter investigates the consequences of cultural diversity on entrepreneurship. We propose that cultural heterogeneity not only influences the ability to discover profit opportunities, but it also is the origin of these opportunities. The fourth chapter studies the effect of entrepreneurial productive activities of economic growth. The novelty of this chapter is to propose that a country's model of economic growth may fall into four possible economic models: innovation-managed economy or innovationentrepreneurial economy and imitation-managed economy or imitation-entrepreneurial economy. The fifth chapter aims to understand the consequences of entrepreneurship on the process of convergence. We propose that the equalization of entrepreneurial capital at the initial period is a conditioning factor of convergence club formation and different types of entrepreneurship based on technology intensity matters for explaining the process of catch-up
Sousa, António Nogueira de. "Caracterização do perfil dos empreendedores no contexto dos valores da cultura organizacional das micro e pequenas empresas da zona amazónica no Brasil." Master's thesis, Universidade de Évora, 2015. http://hdl.handle.net/10174/22384.
Full textBuccieri, Dominic. "International New Venture Performance: Role of International Entrepreneurial Culture, Marketing and Positional Advantage." Cleveland State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=csu1525445562087805.
Full textMosenogi, Kenetswe Norah. "The cooperative as a model to foster an entrepreneurial culture in South Africa / Mosenogi K.N." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7349.
Full textThesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
Daley, KaRyn Elizabeth. "The Role of Documentary Film in the Emerging Social Entrepreneurial Culture." BYU ScholarsArchive, 2015. https://scholarsarchive.byu.edu/etd/5663.
Full textSI, ENZHE. "PRIDE AND PREJUDICE : A NEW VERSION OF ENTREPRENEURIAL INTENTION." Thesis, KTH, Entreprenörskap och Innovation, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-148951.
Full textDallaire, Géraldine. "Le projet pour aborder le processus entrepreneurial dans le secteur culturel." Thesis, Université Grenoble Alpes (ComUE), 2019. http://www.theses.fr/2019GREAG012.
Full textArt entrepreneurs have always existed. However, some auteurs highlight the recent attention this figure received from politics and economics actors. Ellmeier (2003), by example, explains that the shift from post-industrial to knowledge society promoted the emergence of this figure. However, if art and cultural entrepreneurs interest economics and politics actors, contributions to scientific research are still modest.Nevertheless, if we want to encourage its development, it’s important to refine our knowledge on this figure. This is why, this thesis aims to bridge the gap between an over-exposure in society and an under-exposure in the scientific work. The main purpose is to produce a better understanding of this figure. Which would give us elements contributing to build an ecosystem and create support programs, that would help cultural entrepreneurs to develop their business with success.To this end, this project seeks to capture the way entrepreneurs projects fit into their professional trajectories. More specifically, it is about understanding what guides these actors in their decisions and actions, when they create and develop an organization and how they relate to their life projects. More specifically, I focus on this research question : How does the actor-project couple evolves during the entrepreneurial process?To answer, I use narrative methodology. This approach implies to observe situations from the individuals lives experiences. Namely, entrepreneurial process is viewed through actors representations of themselves, of the entrepreneurial project and of their environment
Urban, Boris. "Understanding the moderating effect of culture and self-efficacy on entrepreneurial intentions." Pretoria : [s.n.], 2004. http://upetd.up.ac.za/thesis/available/etd-08262004-142029.
Full textSandell-Gandara, Alejandro. "Entrepreneurial Spirit and Immigrant Self-employment." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/cmc_theses/2055.
Full textOlsson, Henric, and Anders Eriksson. "Instilling an entrepreneurial culture in a small growth-oriented firm : An explorative study using a shadowing approach." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28659.
Full textDodd, Derek. "Lost in translation? : non-STEM academics in the 'entrepreneurial' university." Thesis, University of Plymouth, 2018. http://hdl.handle.net/10026.1/11831.
Full textKatono, Isaac Wasswa. "Cultural predictions of entrepreneurial orientation and the moderating role of entrepreneurial competencies on graduate entrepreneurial intentions: A cross-sectional survey of East Africa." Doctoral thesis, Faculty of Commerce, 2021. http://hdl.handle.net/11427/32745.
Full textCoralic, Alen, and Eldar Secic. "The Entrepreneurial Process Revisited : Immigrant entrepreneurship and cultural perceptions." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-16940.
Full textLiuhto, Kari Tapani. "The entrepreneurial and management cultural transformation in independent Estonia." Thesis, University of Glasgow, 1996. http://theses.gla.ac.uk/2075/.
Full textMesquita, Rita de Cássia Cunha Caldeira. "Liderança e cultura organizacional: um estudo de caso na CETREL." Escola de Administração da Universidade Federal da Bahia, 2008. http://repositorio.ufba.br/ri/handle/ri/17266.
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Este trabalho apresenta um estudo de caso, realizado na Cetrel – Empresa de Proteção Ambiental, localizada no Pólo Industrial de Camaçari, e teve como objetivo investigar a percepção dos integrantes sobre a cultura organizacional baseada nas concepções filosóficas da Tecnologia Empresarial Odebrecht - TEO, a atuação dos líderes na disseminação dos princípios, conceitos e critérios da TEO e a sua prática na Empresa. A fundamentação teórica se refere aos temas liderança, cultura organizacional e a Tecnologia Empresarial Odebrecht - TEO, com uma abordagem sobre a importância da liderança, alguns conceitos, principais teorias e características da liderança eficaz. É destacado o modelo da liderança transformacional, de Burns, que é referência no modelo de análise do trabalho. No tema cultura organizacional, é abordado alguns conceitos, modelos e a importância dos líderes nesse tema. É destacado o modelo de Schein, também referência do modelo de análise do trabalho. A metodologia de pesquisa foi survey, através de questionário auto-aplicável, que foi respondido pelos empregados da Organização estudada. O resultado indicou que na percepção dos integrantes, há aceitação do modelo de cultura organizacional adotado, porém a prática das concepções filosóficas e a atuação dos líderes na disseminação dessa cultura, ainda não é visualizada por uma significativa parte dos integrantes. This paper consists of a case study, carried out at Cetrel (Empresa de Proteção Ambiental), located in the Industrial Complex of Camaçari, a town close to the capital of the state of Bahia, Brazil. It aimed to investigate the participants’ perception of organizational culture based on the philosophical conceptions of Odebrecht Entrepreneurial Technology (TEO), the leaders’ role in the dissemination of the principles, concepts and criteria of Odebrecht Entrepreneurial Technology (TEO), and its practice in the corporation. The theoretical basis refers to themes like leadership, organizational culture and the Odebrecht Entrepreneurial Technology (TEO), focusing on the importance of leadership, some concepts, main theories and characteristics of effective leadership. Highlight is given to Burns’s model of transformational leadership, used here as reference in the analysis model. As for organizational culture, some concepts, models and the importance of leaders on this subject are discussed. Schein’s model is also highlighted, being used as reference for the analysis model as well. The research methodology was that of a survey, through a self-administered questionnaire, which was answered by the employees of the above mentioned company. The results showed that according to the participants’ perception, there is acceptance of the adopted model of organizational culture, however the practice of the philosophical conceptions and the leaders’ role in the dissemination of this culture, still have not been seen by a significant part of the participants.
de, Nobrega Mischa. "Characteristics of subsidiary entrepreneurial culture in a post-acquisition environment : the case of Libstar." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97004.
Full textENGLISH ABSTRACT: The research set out to prove that subsidiary entrepreneurial culture in a postacquisition environment is different from entrepreneurial culture in an independently owned company. Whereas independently owned companies focus on their own successes and failures, acquired companies are constantly required to take into consideration the parameters and objectives set by headquarters. Little is known about what occurs within the subsidiary post-acquisition, and how managerial structures and processes either stimulate or hinder the entrepreneurial culture, which is an aspect often neglected during the acquisition process. This study aims to address the uncertainty regarding which key characteristics constitute subsidiary entrepreneurial culture in a post-acquisition environment, and aims to expand the currently inadequate body of knowledge on subsidiary entrepreneurial culture. Based on the theoretical frameworks of intrapreneurship, multinational subsidiary entrepreneurship and international entrepreneurship, an interview guide was developed and used as the primary research instrument. Data was collected by means of semistructured interviews and data analysis was conducted using ATLAS.ti. The qualitative, exploratory nature of the study necessitated a case study research design, which was based on a non-probability sample of five subsidiaries competing in the private-label food and beverage industry. Findings suggest that the components of subsidiary entrepreneurial culture in a postacquisition environment are: new businesses and ventures, product innovativeness, process innovativeness, self-renewal, risk-taking, proactiveness, competitive aggressiveness and subsidiary autonomy. Furthermore, entrepreneurial culture is enhanced by a subsidiary-driven locus of control and through headquarters’ support in the form of financial stability, structure and a future-oriented approach for long-term success. A framework of subsidiary entrepreneurial culture was developed with the aim of providing managers with an outline of the relevant determinants that can enhance subsidiary entrepreneurship. Managers should take note that although the locus of control may vary within each subsidiary, granting the subsidiary decision-making autonomy and the autonomy to manipulate its entrepreneurial orientation are key to nurturing the pre-established entrepreneurial culture. Future research agendas could incorporate perspectives from both the subsidiary and the headquarters. Analysis can also be done regarding the extent to which disruptive entrepreneurial culture may be diminished before it impacts negatively on business performance.
AFRIKAANSE OPSOMMING: Die doel van hierdie navorsing was om te bewys dat filiaal-entrepreneurskultuur in ’n na-verkrygingsomgewing verskil van entrepreneurskultuur in ’n maatskappy in onafhanklike besit. Terwyl maatskappye in onafhanklike besit op hulle eie suksesse en mislukkings fokus, word daar gedurig van verkrygde maatskappye vereis om die parameters en doelwitte wat deur die hoofkantoor gestel word, in ag te neem. Min is bekend oor wat ná verkryging binne die filiaal plaasvind, en oor hoe bestuurstrukture en -prosesse die entrepreneurskultuur daar óf stimuleer óf verhinder. Dít is ’n aspek wat dikwels tydens die verkrygingsproses verwaarloos word. Hierdie studie is daarop gemik om die onsekerheid aan te spreek oor wat ’n doeltreffende filiaal-entrepreneurskultuur in ’n na-verkrygingsomgewing behels, asook om die ontoereikende bestaande kennis oor filiaal-entrepreneurskultuur uit te brei. Deur gebruik te maak van die teoretiese raamwerke van intrapreneurskap, multinasionale filiaal-entrepreneurskap en internasionale entrepreneurskap is ’n onderhoudsgids ontwikkel en as die primêre navorsingsinstrument gebruik. Die data is met behulp van semi-gestruktureerde onderhoude ingesamel, en die data-ontleding is met ATLAS.ti gedoen. Die kwalitatiewe, verkennende aard van die studie het ’n gevallestudie-navorsingsontwerp genoodsaak, wat gebaseer was op ’n niewaarskynlikheidsteekproef van vyf filiale wat meeding in die voedsel-en-drankbedryf vir privaat handelsmerke. Die bevindinge dui daarop dat die komponente van filiaal-entrepreneurskultuur in ’n na-verkrygingsomgewing die volgende is: nuwe besighede en ondernemings, produkinnovering, proses-innovering, selfvernuwing, risiko’s, proaktiwiteit, mededingende aggressie en filiaal-outonomie. Verder word entrepreneurskultuur versterk deur ’n filiaalgedrewe beheerlokus en deur die hoofkantoor se ondersteuning in die vorm van besigheidstelsels, -strukture en finansiële hulp. ’n Raamwerk vir filiaalentrepreneurskultuur is ontwikkel met die doel om bestuurders van ’n oorsig van die relevante determinante wat filiaal-entrepreneurskultuur kan versterk, te voorsien. Bestuurders behoort daarop te let dat alhoewel die beheerlokus binne elke filiaal mag wissel, die outonomie van ’n filiaal om besluite te neem en om hulle entrepreneursoriëntering te manipuleer van kardinale belang is om ’n voorafgevestigde entrepreneurskultuur te koester. Toekomstige navorsingsagendas sou sowel die filiaal as die hoofkantoor se perspektiewe kon inkorporeer. Daar is ook ruimte vir ’n ontleding van die mate waartoe ontwrigtende entrepreneurskultuur verminder kan word voordat dit die maatskappy se prestasie negatief beïnvloed.
Mwelase, Mfanufikile Khethabahle. "Critical success factors affecting an entrepreneurial culture within black African communities in South Africa." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/11659.
Full textKim, Jung Hoon. "The Effect of Institutional Dimensions and Cultural Dimensions on the Level of Entrepreneurial Activity Across Countries." FIU Digital Commons, 2018. https://digitalcommons.fiu.edu/etd/3820.
Full textKyser, Diana. "THROUGH THE LOOKING GLASS: COMPANY CULTURE AS A REFLECTION OF FOUNDER PERSONALITY IN ENTREPRENEURIAL ORGANIZATIONS." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/436065.
Full textPh.D.
This dissertation explores the connection between founder personality and organizational culture in founder-led entrepreneurial companies. With a focus on how founder personality affects culture, it draws from the literature in upper echelon/top management teams, family business and organizational psychology – notably the Attraction-Selection-Attrition (ASA: Schneider, 1987) and Person-Organization fit (P-O: O'Reilly, Chatman, & Caldwell, 1991) theories. Using a combination of ethnographic, psychological and organizational data from the founders and employees of four small firms from multiple industries, and a broader survey study of 336 respondents from 23 firms, it finds support for O’Reilly et al., (2014)’s CEO Personality-Culture link in the small-company setting. It also validates two new findings: 1) that employee personality traits can trump founder personality as an influence on culture, and 2) that founder involvement can moderate the impact of founder personality on culture. The dissertation concludes with plans for further research into the personality-organizational culture effects and thoughts about the applicability of these results for founders and consultants.
Temple University--Theses
Métaxidès, Nicolas. "La diaspora hellénique en Afrique noire : esprit d'entreprise, culture et développement des Grecs au Cameroun." Bordeaux 3, 2010. http://www.theses.fr/2010BOR30017.
Full textGreeks arrived in Cameroon around 1920 and so they were examined from three perspectives, an internal perspective (their route based upon their migration, the cultural constitution of a diaspora, etc. ), the marks they have left to the host country and the interference they have had with the host country through their businesses. Being a visible minority among other foreigners, they were at the heart of the colonial system of trafficking. They invested in intermediate sectors of the colonial economy. Soon after urban adventurers before, they form communities (1948). Since 1950 and thanks to the FIDES plans concerning the development of French colonial territories, they will reach their peak. They will see their business expanding rapidly. Economic growth and urbanization created new activities such as building, construction, hardware, department stores, and the import of various items. The long period of structural adjustment and devaluation of the FCFA in 1994 discouraged the weakened and competition Greek businessmen. As their intermediary function, a number of their activities (forestry, transportation) placed in the hands of competitors like the Lebanese and the Bamileke. Since the country independence, they will lose their small business to the local people and they will subsequently be affected by the Africanization of business and competition dynamics of African entrepreneurs. They still keep sophisticated technology trade, supermarkets and small industrial investment and an important place in the bakery industry
Matijewitsch, Fernando. "Construção da infância empreendedora: comunicação, consumo e ludicidade nos discursos sobre empreendedorismo para crianças." Escola Superior de Propaganda e Marketing, 2018. http://tede2.espm.br/handle/tede/305.
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Faced with the entrepreneurship’s emergence as a moral paradigm applicable to both our professional and private lives (CASAQUI, 2016a), this study has the entrepreneurial culture as its theme, understood from its communication processes and its entanglements with the notion of childhood. At the present time, we can observe a growing dissemination of instructions for the practice of entrepreneurship by children: school, courses, toys, entertainment and media experiences, which share the objective of transmitting the spirit of leadership, the innovative creativity and the methods for opening new business. Therefore, for this research, we take the social discourse (ANGENOT, 2010) on entrepreneurship for children as an object, since it is identified, apart from the peculiarities of each specific language, as a great expression of the spirit of our time. Starting from the premise that childhood is a social artifact, not a biological category (POSTMAN, 2012), we are dealing with a context in which a series of discourses aim to sustain the justification logics of the new spirit of capitalism (BOLTANSKI and CHIAPELLO, 2009) for a new generation. Thus, our goal is to understand how childhood is produced by the discourses articulated to the entrepreneurial culture. In addition, we also seek to recognize the standards of conduct identified with children in this setting. Based on an extensive documentary research and a methodological proposal formed by the Grounded Theory (TAROZZI, 2011) and the French Discourse Analysis (ORLANDI, 2010) procedures, we will critically analyze the set of discourses that are willing to propagate the entrepreneurial society’s model conducts for kids.
Diante da emergência do empreendedorismo como paradigma moral aplicável à vida profissional e particular de todos (CASAQUI, 2016a), este trabalho tem como tema a cultura empreendedora, compreendida a partir de seus processos comunicacionais e em suas imbricações com a noção de infância. Em pauta, está a disseminação crescente de instruções para a prática do empreendedorismo por parte do público infantil: escolas, cursos, brinquedos, experiências lúdicas e midiáticas, que compartilham o objetivo de transmitir o espírito de liderança, a criatividade inovadora e os métodos para a abertura de novos negócios. Sendo assim, para esta pesquisa, tomamos como objeto o discurso social (ANGENOT, 2010) sobre empreendedorismo para crianças, uma vez que é identificado, à parte das peculiaridades de cada linguagem específica, como uma grande expressão do espírito de nosso tempo. Partindo da premissa de que a infância é um “artefato social, e não uma categoria biológica” (POSTMAN, 2012, p. 11), estamos tratando de um contexto em que uma série de discursos visam sustentar as lógicas de justificação do novo espírito do capitalismo (BOLTANSKI e CHIAPELLO, 2009) para a nova geração. Nosso objetivo, portanto, é compreender como a infância é produzida por esses discursos articulados à cultura empreendedora. Além disso, também procuramos reconhecer quais são as normas de conduta identificadas com as crianças nesse cenário. Com base em uma extensa pesquisa documental e uma proposta metodológica formada pelos procedimentos da Grounded Theory (TAROZZI, 2011) e da Análise de Discurso de linha francesa (ORLANDI, 2010), analisaremos criticamente o conjunto de discursos dispostos a propagar o modelo de conduta padrão da sociedade empreendedora para os pequenos.
Alammari, Khalid. "From entrepreneurial intention to action : the role of self-regulation and cultural values the case of Saudi Arabia." Thesis, University of Plymouth, 2018. http://hdl.handle.net/10026.1/11299.
Full textStewart, Hope. "Social Responsibility in Entrepreneurial Economies| A Cross-cultural Analysis of Stakeholder Management." Thesis, The American University of Paris (France), 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13871665.
Full textAs global frontiers of innovation, countries leading the way in entrepreneurship are responsible for forging a new understanding of the role of business in society, one that considers the impact of cultural values on driving and maintaining dynamic forms of economic growth. This thesis will examine the role cultural factors play in creating a flourishing entrepreneurial environment and how they define the relationship between business and society while influencing expectations of social responsibility. It also explores whether certain social environments are more conducive to entrepreneurship, and as such what role entrepreneurs play in those societies to encourage economic development and innovation. Utilizing data obtained from the Global Entrepreneurship Monitor and the research of Geert Hofstede, traits associated with traditional entrepreneurship theory will be aligned with corresponding cultural dimensions. Traits associated with social responsibility will then be connected to their corresponding dimensions to determine their impact on new business activity, and to demonstrate that these countries may be more predisposed to practice stakeholder management. The case study will also include an examination of Hungary and what the research findings mean for countries with cultural dimensions reflecting traditional entrepreneurship theory rather than stakeholder theory, and provide recommendations as to how each cultural dimension can be adapted to improve stakeholder engagement with actors in both government and society. The thesis will demonstrate that today’s entrepreneurs are driven as much by the desire for affiliation as they are by the need for achievement, and undertaking an effective stakeholder strategy is the best way to fulfill that affiliation, thereby improving the entrepreneurial environment, encouraging innovation, and creating a strategy for entrepreneurs to be socially responsible.
Almeida, Cátia Filipa Roque de. "Relação entre as dimensões culturais e a atividade empreendedora dos Países : evidência dos dados do Global Entrepreneurship Monitor (GEM)." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/8053.
Full textDevido à elevada complexidade reconhecida no processo de criação e desenvolvimento de um negócio empreendedor, são já muitos os estudos que procuram responder à grande questão: o que potencia ou estimula verdadeiramente a ação empreendedora? Sabendo que os comportamentos adotados pelo indivíduo são influenciados ou condicionados pela Cultura Nacional do seu país, seria de antecipar que esta poderá representar um significativo preditor da Atividade Empreendedora (AE). Assim, o objetivo deste trabalho foi analisar e aferir em que medida ou em que condições a Cultura Nacional influencia os níveis de AE de cada país. Tendo como base o trabalho científico Global Leadership and Organizational Behavior Effectiveness (GLOBE) que caracteriza as sociedades tendo em conta 9 Dimensões Culturais, e utilizando os dados relativos à Total early-stage Entrepreneurial Activity (TEA) do Global Entrepreneurship Monitor (GEM), confirmou-se neste estudo uma relação significativa entre a Cultura Nacional e a AE. Culturas caracterizadas por: elevada Uncertainty Avoidance (Aversão à Incerteza) e Power Distance (Distância ao Poder), fraco In-group Collectivism (Coletivismo de Grupo) e elevada Performance Orientation (Orientação para a Desempenho) e Humane Orientation (Orientação Humana), potenciam o crescimento da AE. Pretendeu-se também analisar se esta relação significativa se verifica quando a motivação para empreender é justificada pela Necessidade (Necessity-Driven Entrepreneurial Activity). Neste caso, os resultados demonstram que a relação entre as Dimensões Culturais são ainda mais significativas, agregando a relação significativa com mais duas dimensões, elevada Institutional Collectivism (Coletivismo Institucional) e fraca Future Orientation (Orientação para o Futuro).
Due to the high recognized complexity in the process of creation and development of an entrepreneurial business, there are many studies seeking to answer the big question: what truly potentiates or stimulates the entrepreneurial action' Knowing that the behaviors adopted by the individual are influenced or conditioned by its country National Culture, it would be predictable that it can represent a significant predictor of the Entrepreneurial Activity (EA). So, the purpose of this study was to analyze and check in what dimension or in what conditions, the National Culture influences the levels of EA from each country. Based on the scientific work Global Leadership and Organizational Behavior Effectiveness (GLOBE), which characterizes societies base on 9 Cultural Dimensions, and using the data related to the Total early-stage Entrepreneurial Activity (TEA) of Global Entrepreneurship Monitor (GEM), it was confirmed on this study a meaningful relationship between the National Culture and the EA. Cultures characterized by: high Uncertainty Avoidance and Power Distance, weak In-group Collectivism and high Performance Orientation and Humane Orientation, enhance the growth of EA. It was also intended to analyze if this meaningful relationship was confirmed, when the entrepreneurship motivation is justified by the Need (Necessity-Driven Entrepreneurial Activity). In this case, the results show that the relationship between the Cultural Dimensions are even more significant, adding a meaningful relationship with two more cultural dimensions, high Institutional Collectivism and weak Future Orientation.
Peachey, Valerie. "Staying the course: the life stories of eight entrepreneurial women." Thesis, University of British Columbia, 2007. http://hdl.handle.net/2429/433.
Full textSalimath, Manjula S. "Social institutions and culture as drivers of cross-national entrepreneurial activity application and extensions of Institutional Anomie Theory of Entrepreneurship /." Online access for everyone, 2006. http://www.dissertations.wsu.edu/Dissertations/Spring2006/m%5Fsalimath%5F122605.pdf.
Full textCastro, MaurÃcio Mendes Boavista de. "Factors for the formation of culture entrepreneurial university student Piauà from business games: experience design challenge sebrae." Universidade Federal do CearÃ, 2009. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=3827.
Full textThe purpose of this work is to observe and gather information, so the research can evaluate the variables and how these variables contribute to the development of the entrepreneurial capacity of the college students from PiauÃ, for that the research used more than a thousand students from twenty-two different colleges. The research sample was formed by two observation groups, one group was considered as successful and the other one as unsuccessful, according to their performance on the DESAFIO SEBRAE, 2008 phases. All the questions and attributes that were analyzed have some connection with the measurement of the degree and impact of the development of the entrepreneurial capacity on college students. In order to get the answers, the researcher used the 5.0 E-view econometric model. The results were showed in tables, graphics and statistical analysis that were built from the essential crossing in order to attend the studyâs goals. This study intend to stimulate a review and re-evaluation of some currently strategies that concerns to public politics about graduating college students that are the future market professional and provide information for new and future research in this area.
O presente trabalho apresenta como finalidade pesquisar, observar, colher informaÃÃes no sentido de avaliar as variÃveis e descobrir de que forma essas variÃveis contribuem para a formaÃÃo da capacidade empreendedora dos estudantes universitÃrios piauienses. Para tanto, foi utilizado um universo de mais de um mil alunos, de vinte e duas instituiÃÃes de ensino superior. A amostra da pesquisa buscou a representatividade, em igualdade de nÃmero, distribuÃdos em dois grupos de observaÃÃo, considerando um como sendo o grupo de sucesso e o outro como o grupo de sucesso, a partir das suas participaÃÃes nas diversas etapas do jogo DESAFIO SEBRAE, versÃo 2008. Todos os quesitos e atributos avaliados estÃo relacionados com a mensuraÃÃo do grau e impacto sobre a capacidade de formaÃÃo da capacidade empreendedora do aluno universitÃrio. Para a obtenÃÃo das respostas pretendidas, foi utilizado o modelo economÃtrico E-views 5.0, que apresentou os resultados em tabelas, grÃficos e avaliaÃÃes estatÃsticas, com os cruzamentos essenciais para o atendimento e desenvolvimento dos objetivos propostos pelo estudo. Com esse estudo, pretende-se possibilitar a revisÃo e reavaliaÃÃo de algumas estratÃgias atualmente implementadas e outras a serem estabelecidas, sobretudo no que concerne Ãs polÃticas pÃblicas voltadas para a formaÃÃo do nosso aluno universitÃrio, futuro profissional de mercado, proporcionando ainda, um novo patamar de novas e futuras pesquisas realizadas por estudiosos da Ãrea.
Chung, Ka Wai. "Leadership, innovation capability, and SME's product innovation performance :the moderating roles of reward philosophy and entrepreneurial culture." HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/727.
Full textTunarosa, Andrea. "Not Your Average Cup O'Joe: A Cultural Perspective on the Construction of Entrepreneurial Possibilities in the U.S. Specialty Coffee Segment, 1975-2016." Thesis, Boston College, 2019. http://hdl.handle.net/2345/bc-ir:108987.
Full textThis dissertation examines the construction of entrepreneurial possibilities, i.e., opportunities for entrepreneurial action (Lounsbury & Glynn, 2019: 37) in an institutional field. In particular, I conceptualize the field as a relational space (Wooten & Hoffman, 2008) made up of multiple actors and their identities, and set out to unpack the relational and cultural dynamics that shape what actors imagine and construe as possible. I conduct an historical ethnography (Vaughan, 2004) situated in the context of the U.S. specialty coffee segment. Building from a wealth of data, including archival, interview, and observational data, I trace the actions of a particular group within the field—roasters—and ask how, when, and why different sets of roasters spearheaded the assembly of new entrepreneurial possibilities in the field. My findings situate the actual construction of an entrepreneurial possibility as resulting from a two-part process involving: (1) the revealing of relational and cultural holes through field-level events, and (2) the bridging of these symbolic holes by actors in distinct field-level positions (e.g., insiders, outsiders, and ‘outsiders within’). Relational spaces referred to the symbolic void existing between actors who did not relate with one another (e.g., between farmers and roasters). Cultural spaces, or holes (Lizardo, 2014; Pachucki & Breiger, 2010; Vilhena et al., 2014 West, Evans & Bergstrom, 2014) referred to gaps or absences of shared meanings, tastes, or interests that led to impoverished relations between actors. As such, the dissertation offers insights on the cultural embeddedness of assembling entrepreneurial possibilities (e.g., Weber, Heinze, & DeSoucey, 2008) and especially, on the collective nature of revealing and seizing spaces of opportunity. Importantly, my work complements current research examining the link between identity and the flexibility of new ventures (Zuzul & Tripsas, 2019) by showing how, early on, when the field was dominated by one type of actor (e.g., commercial roasters), the spaces of opportunity that opened up revealed essential differences regarding the identity component of ‘who we are.’ As the field evolved, the ‘who we are’ varied less, but differences regarding ‘what we do’ became central to the assembly of new entrepreneurial possibilities. Overall, the dissertation extends the reach of cultural entrepreneurship (Gehman & Soublière, 2017; Lounsbury, Gehman, & Ann Glynn, 2019b; Lounsbury & Glynn, 2001) by casting it as a lens that can deepen our understanding of multiple facets of the entrepreneurial process, especially of its early stages where so much of what entrepreneurs do is riddled with uncertainty
Thesis (PhD) — Boston College, 2019
Submitted to: Boston College. Carroll School of Management
Discipline: Management and Organization
Liang, Jieyi. "Cultural and Gender Experiences, Entrepreneurial Identity and Business Endeavours of Chinese Immigrant Entrepreneurs." Thesis, Université d'Ottawa / University of Ottawa, 2020. http://hdl.handle.net/10393/40614.
Full textOsowska, Renata. "The meaning and development of entrepreneurial culture and its relationship to start-up behaviour : the case of Poland." Thesis, University of the West of Scotland, 2014. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.739950.
Full textKalitanyi, Vivence. "Socio-cultural values as determinants of entrepreneurial intentions among university students in Cape Town." University of the Western Cape, 2015. http://hdl.handle.net/11394/5215.
Full textIn many parts of the world and in South Africa in particular, there is a growing body of literature supporting the opinion that intentions play a crucial role in the decision to become an entrepreneur. Models of entrepreneurial intentions around the world have been developed, but in South Africa studies in this regard are still inconclusive, especially among the youth. This research study primarily aimed at investigating how social, cultural and socio-economic factors of entrepreneurship students in the universities of the Western Cape Province shape their entrepreneurial intentions. Entrepreneurial intentions, social factors, cultural values, as well as socioeconomic factors, were reviewed in the literature and are presented in this dissertation. The study adopted a mixed-methods approach through the amalgamation of both qualitative and quantitative research methodologies. A survey questionnaire was administered to the respondents — entrepreneurship students from the University of Cape Town (UCT), the University of Stellenbosch (US), the University of the Western Cape (UWC) and the Cape Peninsula University of Technology (CPUT). Data collected was coded by means of the Statistical Program for Social Sciences (SPSS), version 22. Six variables out of nine of the instrument had a coefficient Alpha (Cronbach) of more than 0.7, while the remaining three had a coefficient Alpha of between 0.5 and 0.7; this extended its reliability. The study discovered that most of the items of the instrument had a positive relationship with their variables, leading to the variables being considered as having an influence on entrepreneurial intentions. In fact, the study found that social factors, as well as cultural values and socio-economic values, impact on self-efficacy and entrepreneurial intentions. The result of the research is that the study suggests a model of entrepreneurial intentions among university students, and in the final chapter concludes with recommendations and suggestions for future research.
Figueiredo, Camila Brandão Simurro. "Celebridades empreendedoras e narrativas inspiracionais: pacotes biopolíticos de Bel Pesce e Flávio Augusto da Silva (Geração de valor) no âmbito da comunicação e do consumo." Escola Superior de Propaganda e Marketing, 2018. http://tede2.espm.br/handle/tede/306.
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The present study has as main theme the relations between communication, consumption and entrepreneurial culture, and as object of study the biographical and autobiographical narratives of Brazilian entrepreneurs, in this case, Bel Pesce and Flávio Augusto da Silva, present in its multiple digital media supports. We aim to understand how these agents resignify self-help literature in contemporary times, conceiving what we denominate “entrepreneurial self-help” (CASAQUI, 2017a). On the agenda, there is the maximum recurrence that everyone can, and should, be entrepreneurs regardless of any personal or financial barrier. In this scenario, it was possible to understand that these discourses intend to consolidate “conduct models” (EHRENBERG, 2010) that reinforce the idea of “selfentrepreneurship” and high performance as essential qualities to achieve success. Such discourses present themselves as “recipes”, prescriptions based on “exemplary life histories”, reiterating the logics of justification of the new “spirit of capitalism” (BOLTANSKI; CHIAPELLO, 2009). It is also through the production and circulation of these narratives in the media that these entrepreneurial agents become contemporary celebrities, and it’s the final proof that legitimates their advices. Therefore, we propose a critical view of this phenomenon, in order to understand how the discursivity is constructed in these entrepreneur’s life histories, through the Discourse Analysis theoretical-methodological proposal, based on Foucault’s discursive categories (2008b), related to life course’s analysis proposed by Giele and Elder Jr. (1998). The discourses, in the “foucaultian approach”, are practices that operate in the “leading of conduct”. Regarding the findings of the analyzed discourses, it was possible to perceive the following characteristics: the testimony as a discourse format; the constitution of a biographical space (ARFUCH, 2010); the mission of prescribing conducts and moral profiles through the inspiration (understood as culture and as communicational process); “entrepreneurial self-help” as the main discursive strategy; moral attributes constituent of the entrepreneurial culture as overcoming challenges (daily and business), goals, passion for work, to justify entrepreneurship as the best alternative for the construction of a “better world”, an “entrepreneurial society” (DRUCKER, 2011). In summary, entrepreneurship, as na economic and social conduct, allows the current neoliberal system to include more subjects in their rationalities, processes and, self-blame.
O presente estudo tem como tema principal as relações entre comunicação, consumo e cultura empreendedora, e como objeto de estudo as narrativas de vida biográficas e autobiográficas de empreendedores brasileiros, no caso, Bel Pesce e Flávio Augusto da Silva, presentes em seus diversos suportes midiáticos digitais. O objetivo é compreender como esses agentes ressignificam a literatura da autoajuda na contemporaneidade, concebendo o que chamamos de “autoajuda empreendedora” (CASAQUI, 2017a). Em pauta, está a recorrência da máxima de que todos podem, e devem, ser empreendedores, independentemente de qualquer barreira pessoal ou financeira. Neste cenário, foi possível entender que estes discursos pretendem consolidar “modelos de conduta” (EHRENBERG, 2010) que reforçam a ideia do “empreendedorismo de si” e da alta performance como qualidades essenciais para se alcançar o sucesso. Tais discursos se apresentam como “receitas”, prescrições baseadas em “histórias de vida exemplares”, que reiteram as lógicas de justificação do novo “espírito do capitalismo” (BOLTANSKI; CHIAPELLO, 2009). É, também, por meio da produção e circulação dessas narrativas na mídia, que estes agentes do empreendedorismo se transformam em celebridades midiáticas contemporâneas, sendo o atestado final que legitima seus conselhos. Dessa maneira, propomos aqui uma visão crítica desse fenômeno, a fim de compreender como se constrói a discursividade nas histórias de vida destes empreendedores, por meio da proposta teórico-metodológica da Análise de Discurso, a partir de Foucault (2008b), relacionada com a análise de percurso de vida proposta por Giele e Elder Jr. (1998). Os discursos, na abordagem foucaultiana, são práticas que operam na “condução da conduta”. No caso dos discursos analisados nesta pesquisa, foi possível perceber as seguintes características: o testemunho como formato de discurso; a constituição de um espaço biográfico (ARFUCH, 2010); a missão de prescrever condutas e perfis morais a partir da inspiração (entendida como cultura e como processo comunicacional); a autoajuda empreendedora como principal estratégia discursiva; atributos morais constituintes da cultura empreendedora como superação, metas, paixão pelo trabalho, para justificar o empreendedorismo como a melhor alternativa para a construção de um “mundo melhor”, de uma “sociedade empreendedora” (DRUCKER, 2011). Conclui-se que o empreendedorismo enquanto conduta econômica e social permite que o sistema neoliberal vigente englobe mais sujeitos em suas racionalidades, processos e culpabilizações.