Dissertations / Theses: 'Custom extension'

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Necsulescu, Philip I. "Automatic Generation of Hardware for Custom Instructions." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20153.

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The Software/Hardware Implementation and Research Architecture (SHIRA) is a C to hardware toolchain developed by the Computer Architecture Research Group (CARG) of the University of Ottawa. The framework and algorithms to generate the hardware from an Intermediate Representation (IR) of the C code is needed. This dissertation presents the conceiving, design, and development of a module that generates the hardware for custom instructions identified by specialized SHIRA components without the need for any user interaction. The module is programmed in Java and takes a Data Flow Graph (DFG) as an IR for input. It then generates VHDL code that targets the Altera FPGAs. It is possible to use separate components for each operation or to set a maximum number for each component which leads to component reuse and reduces chip area use. The performance improvement of the generated code is compared to using only the processor’s standard instruction set.

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Montcalm, Michael R. "Scheduling Algorithms for Instruction Set Extended Symmetrical Homogeneous Multiprocessor Systems-on-Chip." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20056.

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Embedded system designers face multiple challenges in fulfilling the runtime requirements of programs. Effective scheduling of programs is required to extract as much parallelism as possible. These scheduling algorithms must also improve speedup after instruction-set extensions have occurred. Scheduling of dynamic code at run time is made more difficult when the static components of the program are scheduled inefficiently. This research aims to optimize a program’s static code at compile time. This is achieved with four algorithms designed to schedule code at the task and instruction level. Additionally, the algorithms improve scheduling using instruction set extended code on symmetrical homogeneous multiprocessor systems. Using these algorithms, we achieve speedups up to 3.86X over sequential execution for a 4-issue 2-processor system, and show better performance than recent heuristic techniques for small programs. Finally, the algorithms generate speedup values for a 64-point FFT that are similar to the test runs.

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Sjödin, Henrik. "Tensions of extensions : adverse effects of brand extension within consumer relationships /." Stockholm : Economic Research Institute, Stockholm School of Economics (EFI), 2008. http://www2.hhs.se/efi/summary/753.htm.

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Hupšil, Radim. "Rastrová analýza pro GIS nástroj ArcGIS." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235877.

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This project is about studying geographic information system ArcGIS. It focuses on possibilities of extending ArcGIS by custom extensions and method of their programming. Furthermore some basic tools of raster analysis are ilustrated. This project's main objective is to design and implement custom implementation of ArcGIS extension, which provides a set of tools for raster analysis. Design is inspired by an existing extension - Spatial Analyst developed by ESRI.

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Zuluaga, Marcela. "Efficient design-space exploration of custom instruction-set extensions." Thesis, University of Edinburgh, 2010. http://hdl.handle.net/1842/4630.

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Customization of processors with instruction set extensions (ISEs) is a technique that improves performance through parallelization with a reasonable area overhead, in exchange for additional design effort. This thesis presents a collection of novel techniques that reduce the design effort and cost of generating ISEs by advancing automation and reconfigurability. In addition, these techniques maximize the perfomance gained as a function of the additional commited resources. Including ISEs into a processor design implies development at many levels. Most prior works on ISEs solve separate stages of the design: identification, selection, and implementation. However, the interations between these stages also hold important design trade-offs. In particular, this thesis addresses the lack of interaction between the hardware implementation stage and the two previous stages. Interaction with the implementation stage has been mostly limited to accurately measuring the area and timing requirements of the implementation of each ISE candidate as a separate hardware module. However, the need to independently generate a hardware datapath for each ISE limits the flexibility of the design and the performance gains. Hence, resource sharing is essential in order to create a customized unit with multi-function capabilities. Previously proposed resource-sharing techniques aggressively share resources amongst the ISEs, thus minimizing the area of the solution at any cost. However, it is shown that aggressively sharing resources leads to large ISE datapath latency. Thus, this thesis presents an original heuristic that can be parameterized in order to control the degree of resource sharing amongst a given set of ISEs, thereby permitting the exploration of the existing implementation trade-offs between instruction latency and area savings. In addition, this thesis introduces an innovative predictive model that is able to quickly expose the optimal trade-offs of this design space. Compared to an exhaustive exploration of the design space, the predictive model is shown to reduce by two orders of magnitude the number of executions of the resource-sharing algorithm that are required in order to find the optimal trade-offs. This thesis presents a technique that is the first one to combine the design spaces of ISE selection and resource sharing in ISE datapath synthesis, in order to offer the designer solutions that achieve maximum speedup and maximum resource utilization using the available area. Optimal trade-offs in the design space are found by guiding the selection process to favour ISE combinations that are likely to share resources with low speedup losses. Experimental results show that this combined approach unveils new trade-offs between speedup and area that are not identified by previous selection techniques; speedups of up to 238% over previous selection thecniques were obtained. Finally, multi-cycle ISEs can be pipelined in order to increase their throughput. However, it is shown that traditional ISE identification techniques do not allow this optimization due to control flow overhead. In order to obtain the benefits of overlapping loop executions, this thesis proposes to carefully insert loop control flow statements into the ISEs, thus allowing the ISE to control the iterations of the loop. The proposed ISEs broaden the scope of instruction-level parallelism and obtain higher speedups compared to traditional ISEs, primarily through pipelining, the exploitation of spatial parallelism, and reducing the overhead of control flow statements and branches. A detailed case study of a real application shows that the proposed method achieves 91% higher speedups than the state-of-the-art, with an area overhead of less than 8% in hardware implementation.

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Hongcheng, Li. "Multivariate Extensions of CUSUM Procedure." Kent State University / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=kent1185558637.

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Kiaei, Pantea. "Architecture Support for Countermeasures against Side-Channel Analysis and Fault Attack." Thesis, Virginia Tech, 2019. http://hdl.handle.net/10919/93537.

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The cryptographic algorithms are designed to be mathematically secure; however, side-channel analysis attacks go beyond mathematics by taking measurements of the device’s electrical activity to reveal the secret data of a cipher. These attacks also go hand in hand with fault analysis techniques to disclose the secret key used in cryptographic ciphers with even fewer measurements. This is of practical concern due to the ubiquity of embedded systems that allow physical access to the adversary such as smart cards, ATMs, etc.. Researchers through the years have come up with techniques to block physical attacks to the hardware or make such attacks less likely to succeed. Most of the conducted research consider one or the other of side-channel analysis and fault injection attacks whereas, in a real setting, the adversary can simultaneously take advantage of both to retrieve the secret data with less effort. Furthermore, very little work considers a software implementation of these ciphers although, with the availability of small and affordable or free microarchitectures, and flexibility and simplicity of software implementations, it is at times more practical to have a software implementation of ciphers instead of dedicated hardware chips. In this project, we come up with a modular presentation, suitable for software implementation of ciphers, to allow having simultaneous resistance against side-channel and fault analysis attacks. We also present an extension at the microarchitecture level to make our proposed countermeasures more intact and efficient.
M.S.
Ciphers are algorithms designed by mathematicians. They protect data by encrypting them. In one of the main categories of these ciphers, called symmetric-key ciphers, a secret key is used to both encrypt and decrypt the data. Once the secret key of a cipher is retrieved, anyone can find the decoded data and thereby access the original data. Cryptographers traditionally sought to design ciphers in such a way that no adversary could reveal the secret key by finding holes in the algorithm. However, this has been shown insufficient for a specific implementation of a cryptographic algorithm to be considered as “unbreakable” since the physical properties of the implementation, can help an adversary find the secret key and break the encryption. Analyzing these physical properties can be either active; by making controlled changes in the normal progress of its execution, or passive; by merely measuring the physical properties during normal execution. Designers try to take these analyses into account when implementing a cryptographic function and so, in this project, we aim to present architectural support for a combination of some of the countermeasures.

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Lim, Yu Mi. "Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand." Thesis, Virginia Tech, 2009. http://hdl.handle.net/10919/32588.

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Due to highly competitive destination markets, destination branding techniques are becoming popular among destination marketers. The destination marketers tend to leverage their destination brand value to other products associated with the destination brand (referred to as brand extension). This thesis investigated how customer-based brand equity for a tourist destination can be transferred to products associated with a destination brand. Specifically, the effect of destination image on preference for products associated with a destination brand was investigated. The relationship between destination image, consisting of a cognitive component and an affective component, and preference for products associated with the destination brand was examined. Also, the relationship between tourists' destination preference and preference for products associated with a destination brand was investigated. Both cognitive image and affective image of destination are positively related with preference for products associated with a destination brand. It is revealed that preference for destination is also positively related to preference for products associated with a destination.
Master of Science

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Silva, Henrique Horst da. "A relação entre o Customer Equity e o Shareholder Value: uma extensão do artigo Linking Customer and Financial Metrics to Shareholder Value." Universidade do Vale do Rio dos Sinos, 2014. http://www.repositorio.jesuita.org.br/handle/UNISINOS/4321.

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Esta dissertação tem como objetivo aprofundar a relação existente entre o Customer Equity (CE) e o Shareholder Value (SHV) utilizando como base o modelo teórico desenvolvido no artigo Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer- Based Valuation. Os Drivers de Valor Internos e Externos das organizações foram acrescentados ao modelo, de modo a explicar as variações no CE, bem como a alocação dos recursos de marketing foi estudada, de modo a maximizar o retorno dos valores investidos. Como resultados, confirmando o trabalho base, o estudo da alocação das despesas de marketing ressaltou a aquisição de clientes como uma estratégia chave para a maximização do CE e, por consequência, no SHV. As despesas de marketing também apresentaram um elevado impacto negativo no SHV, ressaltando a importância do seu correto gerenciamento para as empresas. Neste ponto, os Drivers de Valor mostraram-se uteis, possibilitando a segmentação e a identificação dos clientes mais valiosos para a empresa.
This dissertation aims to study the relationship between the metrics of Customer Equity (CE) and the Shareholder Value (SHV) using as a basis the theoretical model developed in article Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation. Internal and External Drivers of Value of organizations were added to the model in order to explain variations in the CE as well as the allocation of marketing resources was studied in order to maximize the return on invested amounts. As results, the study of the allocation of marketing expenses underscored customer acquisition as a key strategy for maximizing to CE and, consequently, to SHV. Marketing expenses also showed a high negative impact on SHV, emphasizing the importance of their proper management for the companies. At this point, the Drivers of Value proved useful enabling the segmentation and identification of the most valuable customers for the company.

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Booi, Arthur Mzwandile. "An empirical investigation of the extension of servqual to measure internal service quality in a motor vehicle manufacturing setting." Thesis, Rhodes University, 2004. http://hdl.handle.net/10962/d1006139.

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This research explores the role, which the construct, service quality plays in an internal marketing setting. This is achieved by evaluating the perceptions and expectations of the production department with regards to the service quality provided by the maintenance department of a South African motor vehicle manufacturer. This was done using the INTSERVQUAL instrument, which was found to be a reliable instrument for measuring internal service quality within this context. A positivist approach has been adopted in conducting this research. There are two main hypotheses for this study: the first hypothesis is concerned with the relationship between the overall internal service quality and the five dimensions of service quality namely: tangibles, empathy, reliability, responsiveness and reliability. The second hypothesis focuses on the relationship between the front line staff segments of the production department and the five dimensions of internal service quality. The results of this research suggest that the perceptions and expectations of internal service customer segments plays a major role in achieving internal service quality. In addition, the importance of the INTSERVQUAL instrument in measuring internal service quality within the motor vehicle manufacturing environment is confirmed.

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Nicoloso, Carolina da Silveira. "ESTUDO DA RASTREABILIDADE BOVINA ATRAVÉS DE UM MODELO INTEGRADO DE DECISÃO: AVALIAÇÃO INICIAL EM SISTEMAS PRODUTIVOS NO RIO GRANDE DO SUL." Universidade Federal de Santa Maria, 2012. http://repositorio.ufsm.br/handle/1/8882.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
With the growing international trade in beef, certification systems were developed for this product, which must be accepted worldwide, in any type of transaction. These systems were termed "traceability systems for cattle." In January 2002, through Normative Instruction No. 01, the Ministry of Agriculture, Livestock and Supply (MAPA), promulgated the Brazilian System of Identification and Certification of Bovine and buffalo SISBOV. In 2006, after the publication of several regulatory instructions and orders, the Normative Instruction 17 which established the new SISBOV. In the Rural properties the traceability can become operationally expensive and costs must be accounted for. The objective of this study is to analyze the economic impact of bovine traceability, through modeling and simulation in different production systems in Rio Grande do Sul. The methodology used was proposed by Silveira (1998), for the development of an Integrated Model of Decisions and the data were collected in the Estância do Vinte e Oito , owned by Maronna Foundation, located in Alegrete - RS. The real cost calculated for the system of production conducted in the Estância do Vinte e Oito proved to be adequate when analyzing the Gross Margin and Return on Investment in Sisbov, indicating that the system is economically feasible in the short term. In the short term, with compensation differentiated product, the Sisbov represents a profit generation for the production system. The Integrated Decision Model for simulation of costs Sisbov proved efficient in the generation of various scenarios, making it possible to identify which factors, and its nature, cause a greater impact on system costs, giving an understanding that different decisions for the system production can generate different impacts on the costs of Sisbov. This study was able to demonstrate, through scenarios generated and simulation of costs in a real production system, the type of production system (complete cycle or termination), number of animals in the herd, costs of work and costs for certifying companies are critical points that influence more forcefully the model outputs with the simulated costs for different scenarios.
Com a crescente internacionalização na comercialização carne bovina foram desenvolvidos sistemas de certificação para este produto que devem ser aceitos mundialmente, em qualquer tipo de transação. Estes sistemas foram denominados como sistemas de rastreabilidade bovina . Em Janeiro de 2002, através da Instrução Normativa nº 01, o Ministério da Agricultura, Pecuária e Abastecimento (MAPA), promulgou o Sistema Brasileiro de Identificação e Certificação de Origem Bovina e Bubalino SISBOV. No ano de 2006, após a publicação de diversas instruções normativas e portarias a instrução Normativa nº 17 instituiu o novo SISBOV. Nas propriedades rurais a rastreabilidade pode tornar-se operacionalmente dispendiosa e os custos precisam ser contabilizados. O objetivo deste estudo é analisar o impacto econômico da rastreabilidade bovina, através da modelagem e simulação, em diferentes sistemas de produção no Rio Grande do Sul. A metodologia utiliza foi a proposta por Silveira (1998, 1999), para o desenvolvimento de um Modelo Integrado de Decisões e os dados foram coletados na Estância do Vinte e Oito, de propriedade da Fundação Maronna, localizada no município de Alegrete RS. O custo real calculado para o sistema de produção realizado na Estância do Vinte e Oito mostrou ser adequado quando analisado a Margem Bruta e o Retorno do Investimento no Sisbov, indicando que sistema é viável economicamente no curto prazo. O Modelo Integrado de decisão para simulação de custos do Sisbov se mostrou eficiente na geração de diversos cenários, tornando possível identificar quais fatores, e sua natureza, causam maior impacto em termos de custos do sistema.Este estudo foi capaz de demonstrar, através dos cenários gerados e a simulação realizada em um sistema de produção real que o tipo de sistema de produção (ciclo completo ou terminação), número de animais no rebanho, custos com a mão de - obra e gastos com as empresas certificadoras são pontos críticos que influenciam de forma mais incisiva as saídas do modelo com os custos simulados para diferentes cenários.

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Conradie, Mia. "The influence of a vertical service line extension on existing customers’ perceived brand image in the case of Capitec and Absa Bank." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86460.

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Thesis (MComm)--Stellenbosch University, 2014.
ENGLISH ABSTRACT: In the financial service sector, specifically the banking sector, the competition for market share has become fierce. South Africas‟ Big Four banks (Absa, FNB, Standard Bank and Nedbank) are currently threatened by Capitec‟s simplified business strategy. Capitec is not just retaining customers, but also attracting new-to-bank customers and customers from other banks. Capitec‟s strategy has led to an increase in competitive rivalry among the banks. The Big Four banks are struggling to retaliate against Capitec‟s innovation, creating a situation where only the strongest will survive. The reason for this competition is Capitec‟s move to target the higher-income market, since they are changing the profile of their original customer base. On the other hand, Absa is counter-attacking by targeting Capitec‟s primary market that consists of lower-income groups. Both Capitec and Absa are initiating vertical service line extensions (VSLE). The difference between the two banks‟ strategies is the direction of the vertical extension, where Capitec is utilising an upward VSLE, and Absa is utilising a downward VSLE. Not enough attention has been given to service line extensions compared to extensions of tangible products. In this study the focus is on vertical line extensions within the service sector and more specifically the banking sector. The primary objective is to investigate the influence attitudes towards a vertical service line extension (VSLE) have on current customers‟ perceived brand image. Furthermore, the difference between customers‟ attitudes towards a bank pursuing an upward vertical service line extension and one pursuing a downward vertical service line extension, is investigated. The secondary objectives of the study are to assess whether or not (1) perceived quality influence customers‟ attitudes towards a VSLE; (2) perceived status fit influence customers‟ attitudes towards a VSLE; (3) customers‟ perceived fit between their self-image and the communication, influence attitudes towards a VSLE; (4) attitudes towards a VSLE influence brand image; (5) there is a difference between customers‟ brand image, perceived quality, perceived fit, and self-brand communication fit of a bank that introduced an upward extension and one that introduced a downward extension. In the case of an upward VSLE (Capitec), the results suggest that perceived quality was the only variable that significantly influenced attitudes towards the VLSE. On the other hand, in the case of a downward VSLE (Absa), perceived quality and communication fit significantly influenced attitudes towards a VSLE. Furthermore, attitudes towards the VSLE did significantly influence brand image in both an upward and downward extension. Perceived status fit was the only variable that did not significantly influence attitudes towards a VSLE in both an upward and a downward extension. It emerged that the attitudes of customers from a bank initiating an upward extension (Capitec) differ from customers from a bank initiating a downward extension (Absa). Capitec and Absa customers differ in their evaluation of perceived quality, status fit, communication fit and brand image. The greatest difference among the two customer groups were caused by communication fit and perceived brand image. In this study Capitec customers evaluated their bank more favourably than Absa customers did. This result can be attributed to the direction of the extension and customers feelings towards it. It was advised that managers should thoroughly investigate the benefits and risks in implementing an upward or downward VSLE, since this study concludes that in either case brand image will be influenced.
AFRIKAANSE OPSOMMING: In die Suid-Afrikaanse mark het die kompitiese tussen banke geweldig gestyg soos die banke meeding om mark aandeel. Die Groot Vier banke (Absa, FNB, Standard Bank en Nedbank) word tans uitgedaag deur Capitec se eenvoudige dienslewering strategieë. Capitec is besig om dienste te lewer aan hul huidige kliënte, asook die gedeelte in die mark wat nog nooit voorheen van bankdiense gebruik gemaak het nie. Verder, is Capitec besig om kliënte van ander banke af te rokkel. Die Groot Vier sukkel om mee te ding met Capitec se innovasie rondom algemene bankdienste. Dus, word daar nou 'n situasie in die finansiële sektor geskep waar net die sterkstes sal oorleef. Die rede vir hierdie mededinging in die mark is as gevolg van Capitec se beweging na 'n hoër-inkomste mark. Die oorspronklike kliënte-profiel van Capitec word nou op ŉ prominente wyse verander. Absa, daarteenoor is besig om Capitec teë te werk deurdat hul laer-inkomste markte infiltreer. In beide gevalle is Capitec en Absa besig om 'n "vertical service line extension (VSLE" te implementeer. Die verskil tussen die twee banke is die rigting van die VSLE, waar Capitec 'n opwaartse VSLE implementeer het en Absa 'n afwaardse VSLE implementeer het. In die huidige literatuur word daar nie genoeg aandag gegee aan "service line extension" in vergelyking met "product line extensions" nie. Dus, die fokus van hierdie studie is op VSLE in die bankdienste sektor. Die primêre doelwit is om te bepaal of huidige kliënte se houdings teenoor die VSLE 'n beduidende invloed het op die handelsmerk. Verder, is ondersoek ingestel om te bepaal of daar 'n verskil is tussen 'n bank se kliënte wat 'n opwaartse VSLE implementeer en een wat 'n afwaartse VSLE implementeer. Die sekondêre doelwitte was om vas te stel of (1) kliënte se gehalte persepsie 'n effek het op hul houding teenoor 'n VSLE; (2) status ooreenstemming 'n effek het op kliënte se houding teenoor 'n VSLE; (3) ooreenstemming tussen kliënte se self-persepsie en die bank se kommunikasie 'n effek het op hul houding teenoor die VSLE; (4) kliënte se houding teenoor die VSLE 'n effek het op die handelsmerk; (5) daar 'n verskil is tussen kliënte van 'n bank wat 'n opwaarse VSLE implementeer en een wat 'n afwaarste VSLE implementeer interme van, gehalte persepsie, status ooreenstemming en hul ooreenstemming tussen self-persepsie en kommunikasie. In die geval van 'n opwaartse VSLE (Capitec) is dit bevind dat net kliënte se gehalte persepsie 'n beduidende invloed het op hul houdings teenoor die VSLE. In die geval van 'n afwaartse VSLE (Absa) is daar bevind dat kliënte se gehalte persepsie en kommunikasie „n beduidene invloed het op hul houdings teenoor die VSLE. In beide 'n opwaarste en afwaarste VSLE het kliënte se houdings teenoor die VSLE „n beduidende effek op die handelsmerkbeeld gehad. Status ooreenstemming tussen die huidige kliëntebasis en die kliëntebasis wat bereik wil word deur die VSLE, het geen effek gehad op kliënte se houding teenoor die VSLE nie. Verder, was dit bevind dat kliënte wat betrokke is by 'n bank wat 'n opwaarste VSLE implementeer (Capitec) verskil van die kliënte wat betrokke is by 'n bank wat 'n afwaarste VSLE implementeer (Absa). Capitec en Absa kliënte verskil in hul evaluasie van die betrokke bank se gehalte persepsie, status ooreenstemming, kommunikasie en handelsmerk evaluasie. Die grootste verskil tussen die twee steekproewe is by kommunikasie evaluasie en handelsmerk evaluasie. Daar is onder andere bevind dat Capitec kliënte hul bank beter evalueer as Absa kliënte. Hierdie bevinding kan verduidelik word deur die rigting van die twee banke se VSLE. Die gevolgtrekking is dat handelsmerkbeeld, ongeag die rigitng van die VSLE, beïnvloed word deur huidige kliënte se houdings teenoor die VSLE. Dus, moet bestuurders al die voordele en nadele in verband met 'n VSLE opgeweeg voordat 'n VSLE strategie geïmplemteer word.

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Cunha, Talita Regina de Lima. "Efeitos da extensão da história comportamental em um programa de FR sobre o desempenho em um programa de FI-custo com humanos." Universidade Estadual de Londrina. Centro de Ciências Biológicas. Programa de Pós-Graduação em Análise do Comportamento, 2011. http://www.bibliotecadigital.uel.br/document/?code=vtls000167957.

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Alguns estudos têm indicado que, após uma história de exposição a um programa de FR, altas taxas de respostas tenderam a persistir após a mudança da contingência para um FI-custo. Em um FI-custo, os participantes recebiam 100 pontos para a primeira resposta emitida após a passagem do período de tempo especificado pelo FI e perdiam um ponto para cada resposta emitida durante o intervalo entre reforços. Todavia, outros estudos não replicaram estes resultados. A taxa de respostas diminuiu quando a contingência mudou de FR para FI-custo. A extensão da história poderia ser uma variável responsável pela diferença nos resultados. Nos estudos em que foi observada a persistência comportamental, os participantes eram expostos a 10 horas em FR para, depois, a contingência de reforço ser alterada para FI-custo. Nos estudos em que não houve persistência, a exposição ao FR variou entre 45 minutos e 3 horas. O presente trabalho investigou se a extensão da história de reforço afeta a persistência comportamental (ou a resistência à mudança), quando a contingência de reforço mudou de um programa FR para um programa FI-custo. Para isso, dezessete participantes foram distribuídos em três grupos que foram expostos a diferentes quantidades de treino em FR 40 (i.e., 5, 10 ou 20 sessões de 30 minutos cada) como fase de construção da história. Em seguida, os participantes dos três grupos foram expostos a fase teste que consistiu em cinco sessões, de 30 minutos cada, sob o programa FI 10 s-custo. Os resultados obtidos demonstraram que uma baixa persistência comportamental foi observada para a maioria dos participantes de todos os grupos. Quando houve persistência dos padrões selecionados na fase de história em FR, ela não foi correlacionada com a extensão da história. Sugere-se que futuras pesquisas poderiam tentar investigar algumas diferenças de procedimento entre estudos que apresentam maior persistência comportamental versus estudos com menor persistência comportamental, tais como: presença e ausência da resposta de consumação e testar os efeitos das 10 horas de exposição à história em FR 40 em sessões que tenham duração de uma hora cada.
Some studies have indicated that, after a history of exposition to a FR program, high rates of response tended to persist after a change in the contingency to a FI-cost. In a FI-cost, the participants received 100 points to the first response emitted after the end of the period of time specified in the FI, and lost one point to each response that happened during the interval between reinforces. However, other studies didnt show these same results. The rate of responses decreased when the contingency changed from an FR to an FI-cost. The extension of the history could be a variable responsible for the difference in the results. In the studies which were observed behavioral persistence, the participants were exposed to 10 hours in FR, and then, the contingency of reinforcement was changed to FI-cost. In the studies that didnt result in persistence, the exposition to FR varied between 45 minutes and 3 hours. The present paper investigated if the extension of the reinforcement history affected the behavioral persistence (or resistance to change), when the reinforcement contingency changed from a FR program to a FI-cost. With this goal, 17 participants were distributed in 3 groups that were exposed to different amounts of training in FR 40 (i.e., 5, 10 or 20 sessions of 30 minutes each) as a phase of history construction. Following that, the participants of the 3 groups were exposed to the test phase that consisted in 5 sessions, of 30 minutes each, under the FI-cost program. The results showed that a low behavioral persistence was observed to the majority of the participants in every group. When the persistence of patterns selected in the history phase in FR happened, wasnt correlated to the extension of history. It is suggested that future researches could try to investigate some procedural differences among the studies that presents more behavioral persistence versus studies with less behavioral persistence, such as: presence and absence of consumatory response and test the effects of the 10 hours of FR 40 history exposition in sessions that lasts one hour each.

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Lundgren, Andreas, and Erik Lindström. "Customer Relationship Managements fallgropar : En studie för att uppmärksamma kritiska delar och misstag vid införandet och det kontinuerliga arbetet med Customer Relationship Management." Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-297237.

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Customer Relationship Management blir ett allt vanligare verktyg för att hantera kundvård för företag, det används främst för att hantera kundrelationer och lagra kundinformation. Customer Relationship Management, eller CRM, bygger på en affärsfilosofi som bör genomsyra hela organisationen. Denna filosofi blir en strategi för att hjälpa företag hantera sina nuvarande och kommande kunder. CRM uppkom först på 90-talet då förståelsen för kundvård startade i kombination med automatisering av försäljningsprocesser och analysering av kunddata. Idag är CRM också ett informationssystem som stödjer organisationens kundvårdsstrategi och som möjliggör dagens arbete med CRM. Det blir en knutpunkt i många organisationer och får en central roll för det dagliga arbetet. Men, precis som med alla informationssystem så kan även CRM bli felande. Studien kommer därför att presenter vilka delar av införandeprocessen som är kritiska och även presentera vilka misstag som bör undvikas vid införandet och det kontinuerliga arbetet med CRM. Studien är av kvalitativ karaktär och bygger på intervjuer från företag som arbetar med CRM, studien är fallstudie inspirerad.
Customer Relationship Management is an increasingly common tool to manage customer care for companies, it is mainly used to manage customer relationships and store customer information. Customer Relationship Management or CRM is based on a business philosophy that should permeate the entire organization. This philosophy is a strategy to help companies manage their current and future customers. CRM came in the 90s, when the understanding of the customer- care started in combination with the automation of sales processes and analyzing customer data. Today, CRM is also an information system that supports the organization's customer care strategy which enables them to work with CRM. It becomes a hub for many organizations and has a central role in the daily work. But, just like any information system it may also fail. The study will therefore present which parts of the implementation that is critical. The study will also present which mistakes to avoid during the implementation and the continuous work with CRM. This study is qualitative in nature and based on interviews of companies that work with CRM, the study is case study inspired.

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Svitálek, Petr. "Návrh a implementace SAP CAR s automatickým zotavením z havárie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319169.

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The main purpose of this master's thesis is to propose and implement a SAP CAR (customer activity repository) solution as an application into the current enterprise information system. Following the analysis of the existing system, there will be a solution created, which is fulfilling the customer demands and at the same time it is feasible under given conditions and in the current environment. This project is closely related with addressing the disaster recovery issue for making the system highly available. The final design is implemented, tested and then handed over to the customer.

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Costa, Rogério Magnoli [UNESP]. "Impacto da redução do fósforo suplementar sobre fertilidade, habilidade materna e custos com suplementação mineral em vacas de corte mantidas em Urochloa decumbens: Rogério Magnoli Costa. -." Universidade Estadual Paulista (UNESP), 2015. http://hdl.handle.net/11449/138440.

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Made available in DSpace on 2016-05-17T16:51:20Z (GMT). No. of bitstreams: 0 Previous issue date: 2015-08-10. Added 1 bitstream(s) on 2016-05-17T16:54:56Z : No. of bitstreams: 1 000864315.pdf: 1933866 bytes, checksum: 3d5e86a181b0ce722fb5dfee9bb0700e (MD5)
Brazilian livestock consists of animals raised and finished in tropical pastures, most of them established in medium and low fertility soils. The tropical forages, however, are limited in some nutrients, especially in minerals, which can compromise the results of cattle production. Among the minerals, phosphorus (P) occupies an important position due to its role in animals' metabolism and to its cost, which represents most of the mineral supplements costs, so rendering this input the most expensive for the definition of the production costs of cattle raised in grasslands. Often, the farmers do not follow the ideal techniques for the animal's' mineral supplementation and, besides that, practical observations suggest that not always the animal productivity is related to the mineral supplementation techniques or with the P contents of the supplements. Following the hypothesis that the recommended levels of P can be reduced without damaging the animal productivity, the aim of this trial was to check on the effects of reducing the phosphorus supplementation concentrations (from 4% to 1.8%) in a beef cow herd raised on Urochloa decumbens pastures on the productive and reproductive parameters, as well as on the supplementation costs. The study was conducted on the cerrado biome, from 2011 to 2013. Variables analyzed included pregnancy rate, calving interval, weight of calves at weaning and cost of supplementation. No changes were found for the productive and reproductive performance of the herd. However, there was a significant reduction in the supplementation costs when the herd was supplemented with a mineral mixture containing 1.8% phosphorus

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Costa, Rogério Magnoli. "Impacto da redução do fósforo suplementar sobre fertilidade, habilidade materna e custos com suplementação mineral em vacas de corte mantidas em Urochloa decumbens / Rogério Magnoli Costa. -." Araçatuba, 2015. http://hdl.handle.net/11449/138440.

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Orientador:Elisa Helena Giglio Ponsano
Co-orientador:Pedro Antonio Muniz Malafaia
Banca:Rafael Silva Cipriano
Banca:Antonio Carlos de Laurentiz
Banca:Francisco Leydson Formiga Feitosa
Banca:Max José de Araújo Faria Junior
Resumo:A pecuária brasileira consiste basicamente em animais criados e terminados em pastagens tropicais, com a maior parte delas implantadas em solos de média a baixa fertilidade. As forrageiras tropicais, entretanto, são limitadas em alguns nutrientes, inclusive em minerais, o que pode comprometer os desempenhos dos animais. Dentre os minerais, o fósforo (P) ocupa uma importante posição, por suas funções no metabolismo animal e por seu preço, que representa boa parte do custo dos suplementos minerais, tornando este insumo o de maior relevância na composição dos custos de produção de bovinos criados em pastagens. Nem sempre as recomendações consideradas ideais na suplementação mineral dos animais são seguidas pelos produtores e observações de campo sugerem que a produtividade animal não se relaciona com os esquemas de suplementação mineral ou com os teores de P dos suplementos utilizados. Partindo da hipótese de que as concentrações preconizadas de P podem ser reduzidos sem prejuízo para a produtividade animal, o objetivo deste ensaio foi verificar os efeitos da redução dos níveis de suplementação com P (de 4% para 1,8%) em um rebanho de vacas de corte criadas em pastagens de Urochloa decumbens sobre as características produtivas e reprodutivas do rebanho, bem como sobre os custos de suplementação. O trabalho foi realizado no bioma do cerrado de 2011 a 2013. As variáveis analisadas incluíram taxa de prenhez, intervalo de partos, peso ao desmame e custos com a suplementação. Não foram encontradas alterações nas características produtivas ou reprodutivas do rebanho. Entretanto, houve uma significativa redução nos custos de suplementação quando o rebanho passou a ser suplementado com a mistura mineral contendo 1,8% de P
Abstract:Brazilian livestock consists of animals raised and finished in tropical pastures, most of them established in medium and low fertility soils. The tropical forages, however, are limited in some nutrients, especially in minerals, which can compromise the results of cattle production. Among the minerals, phosphorus (P) occupies an important position due to its role in animals' metabolism and to its cost, which represents most of the mineral supplements costs, so rendering this input the most expensive for the definition of the production costs of cattle raised in grasslands. Often, the farmers do not follow the ideal techniques for the animal's' mineral supplementation and, besides that, practical observations suggest that not always the animal productivity is related to the mineral supplementation techniques or with the P contents of the supplements. Following the hypothesis that the recommended levels of P can be reduced without damaging the animal productivity, the aim of this trial was to check on the effects of reducing the phosphorus supplementation concentrations (from 4% to 1.8%) in a beef cow herd raised on Urochloa decumbens pastures on the productive and reproductive parameters, as well as on the supplementation costs. The study was conducted on the cerrado biome, from 2011 to 2013. Variables analyzed included pregnancy rate, calving interval, weight of calves at weaning and cost of supplementation. No changes were found for the productive and reproductive performance of the herd. However, there was a significant reduction in the supplementation costs when the herd was supplemented with a mineral mixture containing 1.8% phosphorus
Doutor

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Buono, Inés. "Essays on trade integration and firm dynamics." Doctoral thesis, Universitat Pompeu Fabra, 2008. http://hdl.handle.net/10803/7381.

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This thesis deals with the integration of firms into export markets when trade barriers decrease. It consists in three chapters.

The first chapter focuses on how cross-industry differences in factor intensities and within-industry differences in firm productivity shape the response of the extensive (the decision to export) and the intensive (the exported volumes) margin of export. The context of the analysis is the entry of Turkey into the European Customs Union in 1996. Results suggest that the extensive margin reacted more in labor-intensive sectors.

In the second chapter we use a gravity approach to analyze how the decrease in tariffs promoted during the '90s by the Uruguay Round multilateral agreement affected trade margins for French firms. We find that the tariffs significantly affect trade only through the extensive margin.

The third chapter describes the dynamic of firms' export to different countries and uncovers eleven new stylized facts on firm-level trade.
Esta tesis trata de la integración de las impresas en los mercados internacionales cuando las barreras al comercio bajan.

El primer capitulo analiza como las diferencias de la intensidad de los factores entre las industrias y de la productividad de las impresas en cada industria determinan la respuesta del margen extenso (la decisión de exportar) y intensivo (los volúmenes exportados) de cada impresa. El contexto de este análisis es la entrada de la Turquía en la Unión Aduanera Europea en el 1996. Los resultados indican que el margen extenso reacciona más en los sectores más intensivos en mano de obra.

En el segundo capitulo utilizamos una ecuación gravitacional para analizar como el decrecimiento de las tarifas obtenida en los '90s gracias al "Uruguay Round" ha afectado los márgenes del comercio de las impresas Francesas. Descubrimos que las tarifas afectan de una manera significativa solo el margen extenso.

El tercero capitulo describe la dinámica del exporte de las impresas en distintos Piases y revela once nuevos hechos estilizados sobre el comercio de las empresas.

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Lees, Gavin. "Are radio markets Dirichlet? A study into the NBD/Dirichlet, its empirical generalisations and their extension to radio listening patterns : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Palmerston North, New Zealand." Massey University, 2009. http://hdl.handle.net/10179/1149.

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The well recognised and parsimonious Dirichlet model of buyer behaviour (Goodhardt, Ehrenberg and Chatfield 1984) has summarised a number of empirical generalisations about market structures and buyer behaviour. These generalisations have been described by Sharp, Wright and Goodhardt (2002) as: Differences in market share can be attributed largely to differences in market penetration A double jeopardy pattern emerges, with smaller brands having a lower average purchase frequency, share of category requirements, and proportion of sole buyers A brand’s customers buy from other brands more frequently Sole buyers tend to be very rare, and are also very light buyers Heavy buyers buy more brands and are very unlikely to be sole buyers Brands share their customers in proportion to their market share (Duplication of Purchase Law). Of these empirical generalisations, double jeopardy, polygamous loyalty and the duplication of purchase law are amongst the better known. They have been observed across an increasing number of product categories, countries and differing market conditions. This thesis considers whether the Dirichlet and its accompanying empirical generalisations also hold true for radio markets. Whilst Goodhardt, Ehrenberg and Collins (1975) and Barwise and Ehrenberg (1988) have considered television and its audiences there has been very little study into radio audience patterns. Perhaps this is because many researchers consider radio to be more like television than any other media. However, Lees (2003, 2006) has started to address the issues of radio market structures and radio audience patterns. This thesis adopts an empirical generalist approach showing the Dirichlet model of consumer behaviour and its associated empirical generalizations appear to apply to radio markets in that they: Show a high correlation between market share and the brand performance measures of: cumulative audience, average time spent listening, share of category requirements and exclusive audience Reflect the double jeopardy pattern with those stations that have a higher market share also having a higher penetration or cumulative audience and a higher average weekly time spent listening. Conversely those stations with a low market share having a lower cumulative audience and a lower average weekly time spent listening Show audience duplication between radio stations that varies according to each stations’ market cumulative audience, in accordance with the Duplication of Purchase Law Have the percentage of listeners loyal to one radio station reflecting the Dirichlet’s expectation of low exclusive audience. These exclusive listeners also reflect a double jeopardy pattern with the bigger stations having more exclusive listeners than the smaller stations. The most compelling result of this thesis is the apparent ability of the Dirichlet to describe a radio market place. Thus has managerial implications – especially to what extent a manager should take the patterns as ‘normal’ or seek to ‘buck the trend’. The conclusion is that radio station managers need to carefully manage their station working with the market rather than trying to ‘buck the trend’. This is likely to involve station managers actively promoting their stations to ensure that their station remains salient to its current listeners while also trying to increase its awareness amongst non listeners. This thesis has also made several contributions to knowledge about the Dirichlet. First, it has extended knowledge about the model to a new area – that of radio listening. Second, it has shown that while some radio listening seemingly violates some of the assumptions behind the model it is still robust enough to account for variations in multivariate count data in a manner that is parsimonious. Third, it has confirmed the known boundary condition that the Dirichlet does under-predict sole loyal purchase frequency. This thesis also calls for further research into both the Dirichlet model with further extensions to differentiated product categories; and into the question of radio audience measurement. It calls for the New Zealand Radio Broadcasters Association to commission a report into the effect of introducing portable people meters as a form of audience measurement.

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Possani, Laura. "Estratégias adotadas pelos agricultores familiares na escolha dos canais de comercialização no setor de frutas, legumes e verduras do município de Itaqui-RS." Universidade Federal de Santa Maria, 2016. http://repositorio.ufsm.br/handle/1/11315.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
The world population has been changing their eating habits in an attempt to improve their quality of life. The increase in the consumption of foods such as fruits and vegetables has directly influenced the lives of the producers. Studies show that most of these products are produced by family farmers, similarly to what happens in the municipality of Itaqui-RS. However, recent local studies have shown that these farmers find it difficult to insert themselves effectively in supermarket supply chains. The key question of this research is to understand how these producers are organized to meet the current demands and what are the main factors that influence the choice of the commercialization channels that they access. Semi-structured interviews were carried out with 5 family farmers who have access to more than one commercialization channel, thus making it possible to visualize the elements of choice. As a conceptual basis, the theory of Transaction Cost Economics (ECT) was chosen to support interpretations of how farmers organize and how they regulate their transactions. In the study, the presence of the attributes of the transactions was verified, the frequency being the most relevant attribute for all the interviewees, since their presence generates confidence between the parties. The analysis of the transactions allowed to conclude that the farmers choose the commercialization channels based on the attributes of the ECT, using them to govern their transactions in a satisfactory way. It is concluded that the main factors considered by the producers to choose these channels is the confidence (generated by the frequency in which they occur) and the price of the products.
A população mundial vem mudando seus hábitos alimentares na tentativa de melhorar sua qualidade de vida. O aumento do consumo de alimentos como frutas e hortaliças, tem influenciado diretamente a vida dos produtores. Estudos evidenciam que a maioria desses produtos é produzida por agricultores familiares, similarmente ao que acontece no município de Itaqui-RS. Entretanto, recentes trabalhos locais evidenciaram que esses agricultores vêm encontrando dificuldade de se inserir de forma efetiva nas cadeias de suprimentos dos supermercados. A questão chave dessa pesquisa consiste em entender como estes produtores se organizam para atender as demandas atuais e quais os principais fatores que influenciam na escolha dos canais de comercialização que os mesmos acessam. Foram realizadas entrevistas semiestruturadas com 5 agricultores familiares que têm acesso a mais de um canal de comercialização, possibilitando assim visualizar os elementos de escolha. Como base conceitual utilizou-se a teoria da Economia dos Custos de Transação (ECT), escolhida para dar suporte às interpretações de como os agricultores se organizam e como regulam suas transações. No estudo foi verificada a presença dos atributos das transações, sendo a frequência o atributo mais relevante para todos os entrevistados, uma vez que sua presença gera confiança entre as partes. A análise das transações permitiu concluir que os agricultores escolhem os canais de comercialização baseando-se nos atributos da ECT, utilizando-os para governar de forma satisfatória suas transações. Conclui-se que os principais fatores considerados pelos produtores para a escolha desses canais é a confiança (gerada pela frequência em que ocorrem) e o preço dos produtos.

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Terziev, Christo. "Podnikatelský záměr na tenisové centrum a jeho rozšíření formou franchisingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255784.

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Khan, Khalid, and Rattanawilai Janthimapornkij. "Horizontal Brand Extension and Customer perception." Thesis, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-8117.

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Company use different method for extended their business to different market and to different segment. They use different method; brand extension is one of popular strategy for extension of business. Brand extension does not become successful for every brand, it is very risky. The purpose of this thesis is to study horizontal brand extension and customer perception. We will discuss horizontal brand extension and its two main types franchise brand extension and line extension. Brand extension is less expensive as compared to new product development in the market. Some time failure of brand extension effect the image of parent brand. Consumer perception is very important for extension of market because success and failure of extended brand depend on perception of consumer and their attitudes toward the extended brand. We use three different focus group and eight (8) individual interviews for to come to know about the consumer perception about horizontal brand extension and its effect on parent brand. Key words: Brand Image, Brand extension, Horizontal brand extension, consumer perception, Loyalty

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Yang, Hsiu-Chung, and 楊秀鍾. "Customer Empowerment and Brand Extension Evaluation." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/03314269005116796794.

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Liu, peiyi, and 劉佩怡. "The Study on the Extension of Custody." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75500136138262940186.

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Ndlovu, Lamlile. "Evaluation of extension service quality under Umngungundlovu District." Thesis, 2010. http://hdl.handle.net/10413/6063.

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In the modern days government organization are operating in a new climate environment of accountability. According to Rennekamp (2000:1), funders want more than accurate record keeping and the summary of what was done with their appropriation. They want information that communicates value of the programs. Therefore, more attention is being paid to customer satisfaction as funding decisions are made. Even when an organization meets its performance goals, few taxpayers want to finance an organization if it's programs are viewed as irrelevant or official are perceived as rude. The major objective of this study is measuring farming community perceptions and expectations of the quality of extension services rendered by the Department of Agriculture and Environmental Affairs (DAEA) within uMngungundlovu District. Research indicates that customers judges service quality based on multiple factors i.e. dimension of service quality : *Empathy - the provision of caring individual attention (statements 1-4), *Responsiveness - the willingness to help the customer (statements 5-9), *Assurance - the knowledge and courtesy of the employees (statements 10-14), *Reliability - the ability to perform the promised service reliably and accurately (statements 15-18), *Tangibles - the appearance of physical facilities, equipment, communication materials (19-22) ( Zeithaml and Bitner 2006 : 153). These five dimensions of customer satisfaction were used as framework for both the collection and presentation of data. The results of the study have shown that all five dimensions of service quality are significantly important as far as extension work is concerned in the DAEA. The average gap score between the extension service perception and expectation for each of service quality dimensions are empathy (-0.23), responsiveness (-0.25), assurance (-0.23), reliability (-0.36) and tangibles are (-0.31). There is a narrow gap between the extension services - perception and expectation for all five dimensions. However the negative differences implies that the expectation scores have exceeded the perception scores. This calls for some level of improvements.
Thesis (MBA)-University of KwaZulu-Natal, Westville, 2010.

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Lin, Ya-ting, and 林雅婷. "State-owned brand extension product customer attitude and purchase intention research." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/24984274184272884269.

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碩士
國立中山大學
公共事務管理研究所
98
Since 1989 government due to the economic liberalization and internationalization policy operation, the privatization of public enterprises as one of its specific policies. So state-owned enterprises to seek business strategy that towards the diversification of development. Brand extension of the approach is state-owned enterprises typically use the marketing strategy. For example, Taiwan Sugar Corporation entered the biotech cosmetics industry, the introduction of Stanlen series of cosmetic products. CPC Corporation branched out into health food industry, in petrol station sale of a series of health food stations. State-owned enterprises in the introduction of extension products is often accompanied by promotional activities conducted. According to scholars, Mela, Gupta and Lehmann (1997) found that long-term use of price promotion strategy (e.g.: discounts), may have a negative impact on the brand. Therefore, this study is to investigate the marketing activities with the brand extension strategy for the extension of product attitude and purchase intention impact, and the extension fit whether interfere with or affect the effectiveness of brand extension strategy. This study adopt 2 (state-owned brand attitude: good attitude, bad attitude) X2 (Promotion Type: Price promotions, non-price promotion) X2 (extension fit: high, low) experimental method. Discussing independent variable state-owned brand attitude and Promotion Type, interfere with variable extension fit , to dependent variable purchase intention and extension of product attitude interaction effect. state-run business of Taiwan Sugar Corporation and Taiwan Water Corporation, which produce the packaging water as the brand of experimental. And promote type (price, non-price) and the extension fit (high, low) composed of four kinds of scenario, each scenario sample number of 41 ~ 43, the total valid sample size was 167, mainly test on three university of the students in Kaohsiung. The results showed, the subjects of the original state-owned brand attitude will be transferred to the extension product, thereby affecting the purchase intention and extension product attitude. The subjects which to price promotion have more purchase intention than non-price promotions, but do not affect the extension product''s brand attitude. Different extent ion fit will interfere purchase intention and it will effect different attitude, promote type, extension product''s attitude.

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Santos, Catarina Alexandra Rebelo dos. "Custo energético em musculação: estudo da precisão da sua estimativa pela relação consumo de oxigénio / intensidade nos exercícios de extensão de pernas (leg extension), supino inclinado (inclined bench press), extensão de pernas na prensa (leg press) e flexão de antebraços (scott biceps curl)." Doctoral thesis, 2014. http://hdl.handle.net/10348/3293.

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Tese de Doutoramento em Ciências do Desporto
O presente estudo analisou uma metodologia de cálculo do custo energético (CE) em 4 exercícios de musculação. Foi desenhado para dar resposta às seguintes questões: i) qual o CE estimado pela relação consumo de oxigénio (VO2)/carga externa nos exercícios extensão de pernas (leg extension), supino inclinado (inclined bench press), extensão de pernas na prensa (leg press) e flexão de antebraços (scott biceps curl)? ii) qual a contri-buição aeróbia e anaeróbia para o esforço a 80% 1-RM nos 4 exercícios? iii) qual a pre-cisão de estimativa do CE e do défice de oxigénio acumulado (DOA) nos 4 exercícios? iv) existe relação entre a percepção subjectiva do esforço (PSE) e o CE nos 4 exercí-cios? v) a máxima lactatemia pós-esforço a 80% 1-RM reflete o DOA nos 4 exercícios? A amostra foi constituída por 31 indivíduos voluntários, do sexo masculino, com idades entre os 25 e os 35 anos, praticantes de musculação. Os sujeitos da amostra foram sub-metidos a testes de 1-RM para os 4 exercícios em estudo. Para cada exercício foram realizadas duas sessões com cargas de 12% a 30% de 1-RM com duração de 3 a 5 minu-tos e uma sessão com carga a 80% de 1-RM, com medição de lactato após esforço. Para além da medição do consumo de oxigénio, foi utilizada uma escala de percepção subjec-tiva de esforço (OMNI-RES) em todos os esforços. De acordo com os objectivos traça-dos, seguem as principais conclusões a que chegamos. O custo energético a baixas intensidades (até 30% 1-RM) variou entre 5 a 9 kcal/min nos exercícios de extensão de pernas, supino inclinado e extensão de pernas na prensa; no exercício de flexão de ante-braços foi menor (3 a 4 kcal/min). À carga de 80% 1-RM o CE atingiu 17 a 26 kcal/min e foi igualmente menor na flexão de antebraços (9 kcal/min). O erro relativo das regres-sões entre VO2/carga variou entre ≈ 7 e 20%, encontrando-se próximos dos referidos na literatura (Robergs et al., 2007 e Vianna, 2010), na sua maioria acima dos 10%. Como o erro foi maior quando se usou a potência mecânica como preditor do VO2, é preferível o uso da carga ou do trabalho mecânico para estudar exercícios de musculação. O erro da extrapolação linear do CE para a carga de 80% 1-RM variou entre ≈ 8 e 20%, valor que pode ser considerado desde aceitável (limite inferior) até dificilmente aceitável (limite superior). Em esforço de alta intensidade (80% 1-RM) a energia anaeróbia foi predomi-nante (entre 70 e 80% da energia total) com excepção do exercício de flexão de antebra-ços, em que predominou a energia aeróbia. O défice de oxigénio a 80% 1-RM variou entre 31 e 55 ml/kg/min nos exercícios extensão de pernas, supino inclinado e extensão de pernas na prensa, com um menor valor no exercício de flexão de antebraços com valor próximo de 10 ml/kg/min. O erro no défice de oxigénio acumulado foi elevado (acima de 20%) nos exercícios de extensão de pernas, supino inclinado e flexão de antebraços, sendo menor e aceitável no exercício de extensão de pernas na prensa (≈8,5%). O CE pode ser predito pela PSE à 5ª repetição em esforços exaustivos com baixa intensidade (até 30%) nos quatro exercícios aqui estudados, com erros de ≈ 6 a 8%. O somatório do equivalente energético do lactato no sangue com a energia aláctica assumida, não reflete o DOA.
The present study analyzed a method for the calculation of the energy cost (EC) in 4 resistance exercises. It was designed to address the following questions: i) what is the EC estimated by the oxygen uptake (VO2)/load relationship in the exercises of leg ex-tension, inclined bench press, leg press and scott biceps curl? ii) how much are the aer-obic and anaerobic contributions to the total energy release at 80% 1-RM in the 4 exer-cises? iii) how much is the precision of EC estimated by the accumulated oxygen deficit (AOD) in the 4 exercises? iv) is there a relationship between the rate of perceived exer-tion (RPE) and the EC in the 4 exercises? v) does the post-exercise peak blood lactate reflects the AOD in the 4 exercises? The sample included 31 male volunteers between 25 and 35 years of age and with previous experience in resistance training. All subjects underwent 1-RM testing in the 4 exercises. For each exercise the subjects performed 2 sessions including exhaustive sets with loads comprised between 12% and 30% and with a duration comprised 3 and 5 min and one session with one exhaustive set at 80% 1-RM, the latter with post-exercise blood lactate measurements. During every effort oxygen uptake was measured as well as the RPE with the OMNI-RES scale. The main conclusions of the study are as follows. The EC at low intensities (up to 30% 1-RM) varied between 5 and 9 kcal/min in the leg extension, inclined bench press and leg press, being lower in the biceps curl (3 to 4 kcal/min). At the 80% 1-RM load the EC attained 17 to 26 kcal/min and was also smaller in the biceps curl (9 kcal/min). The standard error of the regression ranged from ≈ 7 to 20%, lying close to those reported in the literature (Robergs et al., 2007 and Vianna, 2010), mostly above 10%. Since the error was larger when the mechanical power was included in the regression as inde-pendent variable, it is preferable to use the load or the mechanical work as predictors of VO2 when studying resistance exercises. The error of the linear extrapolation of the EC to the 80% 1-RM load ranged from ≈ 8 to 20%, values that may be considered accepta-ble (lower limit) or hardly acceptable (upper limit). At this high-intensity effort, anaero-bic energy release was predominant (70-80% of total energy release) with an exception of the biceps curl, where aerobic energy prevailed. The AOD at 80% 1-RM ranged from 31 to 55 ml/kg/min in the leg extension, inclined bench press and leg press, being lower in the biceps curl (near 10 ml/kg/min). The AOD imprecision was high (above 20%) in the leg extension, inclined bench press and in the biceps curl and it was smaller and acceptable in the leg press (≈ 8,5%). The EC at low intensity (up to 30%) can be pre-dicted by the RPE at the 5th repetition in the 4 exercises with errors of ≈ 6-8%. The sum of the blood lactate energy equivalent and the alactic energy assumptions did not match the AOD measurements in the current study.

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Yeh, Yun-Chung, and 葉雲中. "The Relationship among Experiential Marketing, Brand Image, Customer Satisfaction, and Customer Loyalty—Evidence from University Extension Education." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/61933832807526125281.

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碩士
元智大學
企業管理學系
97
University Extension Education in Taiwan plays a key role to face the trend of life-long learning thrives. Due to the relevant law, units of University Extension Education pop up and result in the difficulty of recruiting members. This study is to find out the relationship among experiential marketing, brand image, customer satisfaction, and customer loyalty and what the members want to make some suggestions. Data obtains from 300 members of Extention Education in Yuan Ze University who join the credit and non-credit classes. This study adopts the convenient sampling and there are 244 valid samples. The collected data is processed with SPSS and AMOS. The results of analysis are summarized as follow: 1.Experiential marketing directly impacts brand image and the feeling of relate is the most relevant with experiential image. 2.Experiential marketing directly impacts customer satisfaction, particularly the feeling of actthink. 3.Brand image directly impacts customer satisfaction, particularly the experiential image. 4.Customer satisfaction directly impacts customer loyalty. 5.Customer satisfaction plays the key role as intervening variables among others. 6.Constructs are partially differed due to the different age, education, type of class, past experience, and the tunnel gaining class information of samples.

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Chien, Yi-Shan, and 簡薏珊. "An Empirical Research of Customer equity, Customer satisfaction, and Brand extension, Taking Mayday Idol Group as an example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/3ha8p7.

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碩士
國立屏東商業技術學院
企業電子化研究所
101
Concerts and the performance of celebrity brand management are the main sources of revenue for Taiwan’s pop music industry, in which celebrity created products takes up a large portion of its success.Taking “The king of concerts”, Mayday as an example, this research aims to examine the relationships between customer equity, customer satisfaction, brand extension and involvement. Analysis of questionnaire responses of 351 fans of Mayday indicated that value equity and involvement are positively related to satisfaction as well as customer satisfaction is positively related to brand extension. The results also explain how relationship equity and brand equity influences customer satisfaction through value equity as the mediated variales. This study offers, based on the result of the research, the future’s direction of research, and suggestions of the marketing strategy for the pop music industry.

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Chiu, Wen-Ying, and 邱文瑛. "The Relationships among Service Quality, Customer Satisfaction, Customer Value, and Behavior Intention - An Empirical Analysis of Education Extension." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/69558378232877045758.

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碩士
元智大學
企業管理學系
97
The application scope of Extension Education Organization in non-normal education is expand and responded. By the way of knowing what value and quality do students respect to and get the key competitive ability will be the approach of maintaining advantages. Hence, this research would like to discuss which key factors are students realized, and then make Extension Education Organization successfully adopt the market. Moreover, Extension Education Organization could effectively applying resources of college to teach in the lessons and raise the value in students’ minds. This research took College Extension Education Organization as a research subject, and had the samples who ever studied in this kind of courses. From the service quality point of view, using quantitative analysis approach, investigating the relationship among customer satisfaction, customer value, relationship quality, and behavior intension. This research used convenient sampling, so sent paper and online questionnaires. The valid retrieving samples are 411, and then use statistical software of SPSS 12.0 and AMOS 5.0 to analyze the data. The final conclusion of this research list as follows: 1. Service quality, relationship quality, and customer value directly impact customer satisfaction and behavior intension, but service quality cannot directly lead to customers’ behavior. 2. Customer value of extension education directly impacts customer’s behavior intension. 3. Customer satisfaction of extension education is a key intermediary among service quality, relationship quality, and customer value to behavior intension. 4. Different backgrounds have different cognitions to these five variables partly supported, and the items of differences are course style, sex, age, and monthly expense on advanced study. Finally, from the empirical result, this research offered some suggestions about management practice.

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Kim-NganSio and 蕭儉顏. "Price, brand extension, electronic word of mouth and customer loyalty in Low-Cost Carriers." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/20784958657331592449.

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碩士
國立成功大學
交通管理科學系
103
Ever since Low-Cost Carriers (LCCs) have risen to be common in aviation industry and affecting greatly on the market shares of Full-Service Carriers (FSCs) and leads to a result of development of subsidiaries of these already developed companies. For these traditional airlines, to guarantee their market share they set up LCCs as subsidiaries, one of the factor will explored on is customer loyalty for such LCCs. The purpose of this study is to construct a model to examine the relationship among price, brand extension, electronic word of mouth (eWOM), services quality, image and loyalty. There are six hypotheses and the structural equation modeling (SEM) is used to analyze by 383 surveys in this research. The results verify that price, brand extension and services quality influence brand image, whereas brand image influences customer loyalty. However, eWOM does not show a significant positive effect on loyalty through the mediating effect is validated. This paper propose a practical and theoretical connotations for the aviation industry and subsequent study to reference.

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CHAI, BO-YIN, and 蔡博印. "The Study on Service Quality, customer satisfaction, and customer loyalty in The Extension Education and Real Estate- an Example of an Extension Education of Art of course in Technology University in southern Taiwan." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/62844614034317840212.

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碩士
正修科技大學
經營管理研究所
95
Abstract Due to the increase in national incomes of Taiwan in recent years, and the increase in national purchasing power of Taiwan, the citizens’ demand for high quality learn and services provided by the Extension Education has increased. Gradually, competions in Taiwan learns industry are becoming fierce. it’s more difficult to develop new customers than ever. Therefore, each company tries to hard to provide better service quality, or uses various marketing programs to enhanced customers satisfaction, values, and create high loyalty customers. Hence, How to measure the service quality to achieve the aim of enhanced customer satisfaction and customer loyalty is now of the most advertent issues to the managers. The goals of this study are to investigate by questionnaires survey with random sampling to realize the student behavior in Extension Education of Art course of student. The research structure include of three construct relations. It includes Service Quality, Customer Satisfaction, and Customer Loyalty. The customers of the examples of an extension education center of art course in university were the target to be asked. 538 questionnaires were returned, twenty three of these were invalid, 515 were valid and the valid return rate was 94%. The research uses Statistics Package for Social Science software 10.0 statistic tools, According to the questionnaires of data, analyzing methods are as follows: Reliability Analysis, Descriptive Statistics, one-way ANOVA, Least significant difference, Person’s Product Moment of Coefficient Correlation Analysis, Regression analysis…etc. The research result turns as following: 1. The extension education of art course of service quality, customer satisfaction, and customer loyalty model supports this research’s framework. 2. Personal characteristics of the extension education of art course of customers (gender, age, marriage status, occupation, education level, individual month of income.) influence service quality, customer satisfaction and customer loyalty and cause obvious variations. 3. According to each variation, the extension education of art course has obvious positive relevance with service quality, customer satisfaction, and customer loyalty. 4. The extension education of art course of service quality and customer satisfaction have obvious positive effect to customer loyalty. 5. Increasing the extension education of art course of customer satisfaction can further enhance bilateral future interaction, and build up high customer loyalty.

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林君憶. "Enhancing the Power of Experiential Marketing, Experiential Value, and Customer Loyalty through Effective Brand Extension." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/89373371845358420558.

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碩士
國立交通大學
企業管理碩士學程
103
Has it ever occurred to you that business and commercial activities nowadays are not only offering you products and services, but also promoting some certain life styles through these activities? Are you aware of the fact that many companies and brands are starting to do business and engage customers beyond their original territories? Experiential marketing, which Dr. Schmitt first brought these five aspects to the spotlight in 1999: How to get customers to sense, feel, think, act, and related to your company and brands? And the concept of experiential value scale/EVS from Dr. Mathwick, Malhotra, and Rigdon in 2001 pointed out that this scale “reflecting the benefits derived from perceptions of playfulness, aesthetics, customer return on investment (customer ROI), and service excellence.” We are familiar with these theories, but while more and more brands and companies are realizing brand extension to satisfy even indulge their customers, we seldom talk about if brand extension could actually enhance the power of experiential marketing, EVS, and customer loyalty. In this research, we discussed such phenomenon and examined if an effective brand extension would help boost the positive effects of experiential marketing, experiential value, and customer loyalty. We adopted multi-case study approach where we selected four brands in different industries: Afternoon Tea, Ladur#westeur042#e, L’OCCITANE, and MUJI. In conclusion, based on qualitative questionnaires and interviews, we found that an effective brand extension does help enhance the effects and engage customers in a more powerful way. And the key factors are: 1. Strong brand and reputation 2. Brand image must be inherited and carried on 3. The extension can be related to the brand and create a sense of completion and higher satisfaction (tangibly and intangibly) 4. The extension shows and maps out unique but consistent “personalities” which corresponded with the customers’ and echoed to their ideal life styles

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Hsieh, Yi-Fang, and 謝宜芳. "An Analysis on Customer Return Intention of University Extension Education－A Case Study of C University." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/17153848891912762343.

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碩士
中原大學
國際貿易研究所
96
A great quantity of knowledge that human beings need to know grow fast as the technological development nowadays. All developed countries make effort to the importance of lifelong education. Besides, as emphasize the low birth rate and population aging, a result of Ministry of Education the policy let all the focus on the needs of Taiwan’s extension education. The needs of ordinary people for promotes to extension education in the university. However, the expansion of higher education makes the market of the extension education more increase too. To obtain more advantages in the market of the extension education, all universities competitive have to establish good marketing strategy and brand image to enhance the customer repurchase intention, and this is the focus of this study. This research uses the empirical study to investigate the correlations of the marketing strategy; brand image and customer repurchase intention in university extension education. The theory of McCarthy’s 4p and Gray’s Personnel strategy are used as the factors to evaluate the marketing strategy. In terms of the brand image, it is measured by the symbolic benefits, experiential benefits, and the functional benefits proposed by Park in 1986. Moreover, the view of point of the repeating purchases and recommending to other customers proposed by Oliver in 1997 is utilized as the factors to evaluate the customer repurchase intention. The questionnaire is conducted by the customers of Center for Continuing Education at C University with random sampling. The questionnaire issues 892 copies totally, returns with 568 copies, return 63.7% return rate. The valid return with 452 copies, valid return rate is 50.7%. The statistic software of SPSS is employed to inquire into intention the relationship of the marketing strategy, brand image and the customer repurchase through the canonical analysis, One-Way ANOVA and the regression analysis etc. The results are: 1.Marketing strategy has significant correlation on the brand image. Personnel strategy and Product strategy are the most significant factors that affect the brand image. 2.Brand image has significant correlation on the customer repurchase. The symbolic benefit of the brand image is the most significant factor affecting the repurchase and the recommendation of customers. 3.Marketing strategy has significant correlation on the customer repurchase intension. The personnel strategy and product strategy are the most significant factors that affect the repurchase and the recommendation of customers. The conclusions show that in the point of view of marketing strategy and brand image, by focusing on the quality of the teacher, administrative personnel, curriculum design and diversity of the products, the extension education organization in the university can get more advantages. These help to make the good brand image combined with the use of various promotion strategies that can further increase the achievement of the marketing strategy. Based on the findings, the extension education in the university can create the advantages in the highly competitive market.

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Yu-Wei, Shen, and 沈玉瑋. "The Moderating Effect of Product Type on the Relationship between Customer Empowerment and Brand Extension Evaluation." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/79580221644904789304.

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碩士
中國文化大學
國際企業管理學系
100
In the global fierce business competition, how to extend existing mother brand advantage to another products and services by utilizing brand extension strategy are the issue that both enterprises and scholars continue thinking and improving; Customer empowerment, which is new thought of current marketing strategy that make enterprises have more interactions with customers, more common enjoyment in the progress of value creation in order to improve customer awareness of product quality, satisfaction, loyalty and sense of ownership. The purpose of this research focuses on the moderating effect of different product type on the relationship between customer empowerment and brand extension evaluation. The result of this study shows customer empowerment is positively correlated to brand extension evaluation. Next, it found that product type is negative related to the relationship between customer empowerment and brand extension evaluation. The analysis result indicated that it is helpful to raise customer’s evaluation of brand extension by applying customer empowerment strategy when the product has a higher credence attribute.

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36

Santos, António Carlos Pereira dos. "Kaizen Costing : extensão da gestão de custos no desenvolvimento de novos produtos aos fornecedores." Master's thesis, 2009. http://hdl.handle.net/1822/10770.

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Dissertação de mestrado em Engenharia de Produção e Sistemas (área de especialização em Avaliação e Gestão de Projectos e da Inovação)
A metodologia Kaizen Costing envolve vários procedimentos que permitem uma redução dos custos através da melhoria contínua, durante a fase de produção do ciclo de vida do produto, envolvendo colaboradores internos e fornecedores (Monden, 1995). O Kaizen Costing está intimamente relacionado com o conceito Target Costing. O Target Costing é uma abordagem de gestão de custos aplicada nos processos de concepção e desenvolvimento de novos produtos (Cooper e Slagmulder, 1999), sendo o Kaizen Costing usado mais tarde na fase de produção, com o intuito de reduzir os custos de produção. Esta investigação foi baseada num estudo de caso acerca da utilização de práticas de Kaizen Costing num fornecedor pertencente a uma cadeia global de fornecimento da indústria automóvel. A empresa estudada foi a HUF Portuguesa, fornecedora de chaves e fechaduras para a indústria automóvel. O estudo permitiu concluir que o Kaizen Costing desempenha um papel relevante na participação dos fornecedores no processo de desenvolvimento de novos produto e na aplicação progressiva de práticas mais avançadas de gestão de custos. O caso da HUF Portuguesa demonstra que a adapção e desenvolvimento de competências avançadas de gestão de custos pode iniciar-se com a implementação de sistemas de melhoria contínua. Posteriormente, o fornecedor vai participando mais activamente na concepção dos novos produtos adoptando progressivamente técnicas de IOCM (Interorganisational Cost Management) e do Target Costing. Finalmente, o caso da HUF Portuguesa permitiu concluir que a utilização por parte deste fornecedor do Kaizen Costing e das restantes práticas avançadas de gestão de custos resulta de pressões formais e informais dos seus clientes. No entanto, os resultados desta pesquisa demonstram que orientações estratégicas podem desempenhar também um papel relevante na explicação da adopção e uso de práticas de Kaizen Costing e das restantes práticas de gestão de custos.
The Kaizen Costing methodology involves several procedures that allow costs to be reduced through continuous improvements during the production phase of the product life cycle, involving employees and suppliers (Monden, 1995). The Kaizen Costing is strongly related to the concept Target Costing. The Target Costing is a cost management approach applied in new product development processes (Cooper and Slagmulder, 1999). Furthermore, the Kaizen Costing is used later in the manufacturing process in order to reduce production costs. This research was based on a case study on the role of Kaizen Costing practices in a supplier of a global supply chain in the automotive industry. The company studied was HUF Portuguesa, a supplier of keys and locksets for the automotive industry. This study shows that Kaizen Costing plays an important role in the participation of suppliers in the new product development process and in the progressive implementation and use of advanced cost management in practices. The case of HUF Portuguesa demonstrates that the adoption and development of the advanced skills on costs management can start with the implementation of continuous improvement systems. Posteriorly, the supplier will be asked to participate more actively in the design of new products adopting progressively IOCM techniques (Interorganisational Cost Management) and Target Costing. Finally, the case of HUF Portuguesa permitted to conclude that the use by suppliers of Kaizen Costing and other related advanced in cost management practices are the result of formal and informal pressures from their clients. However, the results of this research demonstrate that strategic issues can play also a relevant role in explaining the adoption and use of Kaizen costing practices and other related advanced cost management practices.

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Ting, Meng-Tse, and 丁孟澤. "The Study of The Purchase Intentions of Customer for Cross-Selling Financial Products：The Brand Extension Model Perspective." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/mhk27t.

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碩士
國立東華大學
企業管理學系
100
Financial Holding Company Act was implemented on November 1, 2001, the financial holding company's subsidiaries through joint marketing, cross-using of information, and product portfolio to meet the consumers one-stop shopping of financial services. As can be cross-industry business, it’s far impact of Taiwan's financial sector and thus speeds up the financial industry to drive the restructuring of the domestic financial landscape. However, the various subsidiaries in the industry of goods and customer differences were very high due before the financial holding company establishment. Therefore, we should consider how to establishment of the customer relationship management system, consumer behavior analysis, customer-oriented, develop customized goods and co-marketing of goods for each subsidiary, to enhance the complementarily and compatibility of the financial holding company's goods to increase cross-selling performance. However, whether is a subsidiary under the financial holding company improving the synergy by interoperability and cross-selling of resources? Will did customer have a good evaluation and increase purchase intention? Financial holding company’s cross-sell the same brand but different categories, or different brands with different categories of financial products or services, have the same concept of brand extension with Aaker &; Keller(1990),Tauber (1981) and Kolter (1994). In this study, we took cross-selling service personnel performance, the scope of the cross-selling business, cross- sales promotion, original brand attitude and fit as the independent variables and cross-selling evaluation and purchase intention as the dependent variables and using original brand attitude and fit of brand extension model Perspective as cross-selling construct the adjustment variables. Use the customer who ever buy the cross-selling financial products or services in the banks of 15 financial holding companies of Taiwan for a sample of the questionnaire, use SPSS and AMOS two kinds of statistical software to analysis obtained questionnaire data, Including descriptive statistics, reliability analysis, validity analysis, correlation analysis, hierarchical regression interaction analysis, the overall pattern of measure to verify the hypothesis of this study. Questionnaire issued a total of 420, effective sample were 353. Comprehensive empirical analysis of the results, the study found that (1) the cross-selling service personnel performance have a significant positive impact on cross-selling evaluation; (2) the scope of the cross-selling business have a significant positive impact on cross-selling evaluation; (3) the cross-selling promotion have not a significant impact on cross-selling evaluation;(4) the original brand attitude have a significant positive impact on cross-selling evaluation; (5)the fit have a significant positive impact on cross-selling evaluation; (6) the original brand attitude have a effect of negatively on cross-selling promotion; (7)the fit have a effect of negatively on cross-selling promotion;(8) the original brand attitude and fit have not a adjustment effect on the cross-selling service personnel performance and the scope of the cross-selling business.

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38

Huang, Ting-Ho, and 黃定鶴. "The Impact of Resource-Based and Customer Relationship Management on Brand Extension Value and Customer Satisfaction－Using the Example of Chunghwa Telecom Co.,Ltd." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/36694d.

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碩士
淡江大學
企業管理學系碩士班
101
Driven by the mature development of internet, wireless network and mobile communication, the digital convergence has made tremendous progress as well as the telecom industry has speeded up its involvement in the service industry.This research is based on the perspectives illustrated in the Industry Resource Basic Theory by Birger Wernerfelt (1984). Wernerfelt proposed that the industry is the conglomerate of all types of resources. To have full understanding of the organization resources and the extended product service by the brand shall provide advantages for entering market. Birger Wernerfelt（1984）Wennerfelt mentioned that the organization resources are regarded to unique competitive advantage. Connect to Seybold (2001) stated in Customer relationship management concept, industry want to attracting the customers not only work on products, ongoing operations customer relationship also can raise the profit.Therefor industry have to emphasized the resources application.Tauber (1981) indicated that Brand extension Theory, the brand value is industry’s assets.It can reduce the difficulties and risks for developing new market. Comparison to use the Customer relationship and Brand extension evaluation, Russell-Bennett et al.（2007）mention that Customer satisfaction is the brand mind、brand attitude and brand loyalty,it ‘s advance to the consumer’s satisfaction. This thesis infrastructure is base on these variable. This survey targets at industry customers who utilize the products of CHT and uses convenience sampling. 153 questionnaires are collected.The factor analysis, difference analysis and regression analysis are used. The research hypotheses are as follows. 1. The CHT organization resource bases concerning product services of information communication technology and the management of customer relationship have obviously positive effect on industry customers’ brand extension assessment. 2. The CHT organization resource bases concerning product services of information communication technology has obvious effect on industry customers’ brand extension assessment. 3. The CHT customer relationship management of product service of information communication technology has obvious effect on brand extension assessment. 4. The CHT organization resource bases concerning product services of information communication technology and the customer relationship management have obvious effect on industry customers’ satisfaction. 5. The industry with the same variance exerts differences in customer relationship management, brand extension assessment and customer satisfaction. This research indicates the based on the analysis, the industry capacity with organization resources has positive effect on brand extension assessment. The industry capacity and the scholars’ recognition of industry difference are important foundations for industry competitiveness. The research also finds that suitability of brand extension has positive effect on customers’ satisfaction. Indicates brand extension similarity and suitability of brand extension are influence customers’ evaluation and purchase intention. The industry has to raise the consistence of product and service to continue attract customers’ eyes. Thus, the CHT has to pay attention to the connection of service and technology on positioning extensive products as to fulfill the overall brand extension strength.

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39

CHIU, TZU-TING, and 邱紫庭. "The Research of Motivation of Getting Eyelash Extension and the Relationship Among Customer Satisfaction and Re-Consumption Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6qdp24.

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碩士
康寧大學
休閒管理研究所
107
Beauty is a woman's nature, for the pursuit of beautiful women, grafting eyelashes is now one of the necessary "beauty", regardless of age, as long as there are eyelashes everyone can do grafting. In this study, 250 questionnaires were distributed to customers of the Jasmine salon eyealine services in Tainan East. The results showed that the performance of eyelash salon customers in the eastern district of Tainan City was moderately high, and the level of customer's feeling was quite positive. Customers who had grafted eyelashes were significantly higher on the "consumer motivation" scale than those who did not graft eyelashes. On the "Consumer Motivation" scale, customers found that the average monthly income of customers in 20,000 to 40,000 customers spending motivation is significantly higher than that of more than 80,000 customers. Customers who had grafted eyelashes were significantly higher on the "consumer motivation" scale than those who did not graft eyelashes. On the "Consumer Motivation" scale, customers found that the average monthly income of customers in 20,000 to 40,000 customers spending motivation is significantly higher than that of more than 80,000 customers. In the "in the "in the In the scale of customer satisfaction, the occupation is significantly higher than that of students in the service industry, the grafting style is significantly higher than the color eyelashes, the customers who like to graft the eyelashes in the spring are significantly higher than those who like the summer grafting eyelashes, the average customer who grafts the eyelashes in two to three weeks is significantly higher than the average customer for more than three weeks to four weeks, and the customer who is washed for the shower is significantly higher than the customer with a towel. Customer. The most significant impact of the United States eyelashes customer satisfaction factors on the willingness to buy again was "pre- and post-graft satisfaction" and "health satisfaction", followed by "quality of service". There is a significant positive correlation between consumer motivation and the willingness to re-buy, indicating that the higher the consumer motivation, the higher the willingness to re-buy.

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LIN, LI-LING, and 林俐伶. "A Study of the Relationship among Service Quality, Customer Satisfaction and Customer Loyalty: Taking Kaohsiung Extension Education Center in Chang Jung Christian University as Example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/6vk9u3.

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碩士
長榮大學
高階管理碩士在職專班(EMBA)
104
This study aims at exploring the relationship among service quality, customer satisfaction and customer loyalty, examining the mediating effect of customer satisfaction. This study adopts documentary analysis and questionnaire survey as research methods and takes the customers of Kaohsiung extension education center in Chang Jung Christian University as objectives. It utilizes convenience sampling, issuing 350 questionnaires. After filtering and deleting invalid ones, there are 335 valid questionnaires. The effective questionnaire return rate is 96.00 %. The research tool is self-made which includes: “service quality measuring scale”, “customer satisfaction measuring scale” and “customer loyalty measuring scale” which has fine reliability and validity. The statistical methods include frequency distribution and percentage, mean and standard deviation, Pearson’s product-moment correlation, hierarchical regression analysis, etc. Research results are concluded as follows: 1. Service quality has partial significant positive influence on customer satisfaction. 2. Service quality has partial significant positive influence on customer loyalty. 3. Customer satisfaction has significant positive influence on customer loyalty. 4. Customer satisfaction has partial mediating effect or complete mediating effect between service quality and customer loyalty. Finally, according to the research results, this study proposes some concrete suggestions for the reference of Kaohsiung extension education center in Chang Jung Christian University.

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Oriedo, Simon John. "The theological education by extension (T.E.E.) programme of the Anglican church of Kenya." Thesis, 2010. http://hdl.handle.net/10500/3994.

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This evaluation study was conducted to determine whether or not the Theological Education by Extension (TEE) Programme, of the Anglican Church of Kenya (ACK) is a suitable means of training lay church workers for pastoral ministry. The research was carried out to asses the TEE Programme already in progress. As the Anglican Church of Kenya continues to grow, there is need for training of church workers, using a cost effective programme, without compromising the quality of the church workers. The research sampled five out of the twenty-nine ACK Dioceses, in which the TEE Programme is vibrant. In the five dioceses, the research further sampled lay leaders already in the church ministry. The research took the form of cycles in which implementation stages were conducted. The result of the research was interpreted to draw the conclusion of the purpose of evaluation of the programme.
Open Distance Learning
M. Ed. (Open and Distance Learning

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Cheng, Ya-Ju, and 鄭雅如. "The Impact of a Brand Extension’s Success versus Failure on Customer Evaluation of Brand Counterextensions." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/23155122668118958888.

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碩士
國立高雄第一科技大學
行銷與流通管理所
94
Abstract This study investigates the impact of a brand extension’s success versus failure on customer evaluation of brand counterextensions. A counterextension is a brand extension that is launched into Category A by Brand 2 that belongs to Category B in a reciprocal direction to a launch of a previous extension into Category B by Brand 1 that belongs to Category A. The experiment of this study is designed as that subjects were randomly assigned to on of each experimental manipulation in 2 (extension brand: major v.s. minor) ×2 (prior extension outcome: success v.s. failure) ×2 (technology: high v.s. low) factorial design. The results indicates that consumers’ evaluations have the significance on brand counterextension, while integrating with intereffection of minor, success of prior outcome and high technology. This finding can help us develop brand counterextension for firms. In both cases of major or minor brands, consumers have good evaluations on brand counterextension, when the prior outcome is successful and technology is high. The results of this study indicates that as long as the prior outcome is successful, the firm can absorb the successful experiences from competitors, and integrate with its own high technology to attain good customer evaluations on the brand counterextension, no matter the situation belongs to major or minor brands. For minor brands and firms which consider using brand counterextension, the results of this study can serve as references to brand managers for setting brand strategies.

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Neves, Diogo Mendonça das. "Estudo da Extensão do Período de Reanálise de Matérias-primas para a Indústria Farmacêutica." Master's thesis, 2018. http://hdl.handle.net/10362/65244.

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O armazenamento de matérias-primas é um processo necessário à indústria farmacêutica. Contudo, trata-se de um processo com pouco consenso à sua volta, não havendo uma metodologia concisa e universal respeitante ao tratamento dos materiais, uma vez que estes passem o seu período de reanálise. Assim, muitas vezes, as indústrias farmacêuticas são obrigadas a armazenar material, sem ter plena noção do estado da validade das mesmas. Com ajuda de dados fornecidos pela Sofarimex – Indústria Química e Farmacêutica, S.A., a presente dissertação vem com o objetivo de propor uma medida para estender o período de reanálise das matérias-primas com base nas análises de estabilidade feitas anteriormente e apoiada nas legislações europeia e portuguesa, bem como nas GMP. Este é um processo contínuo, com atualizações constantes à medida que mais reanálises são feitas, permitindo assim às empresas estarem sempre consciencializadas da validade dos materiais que têm armazenados. Para apoiar os benefícios desta prática, foi realizada uma avaliação económica que dá uma ideia geral das reduções de custos e de tempo possibilitados pela implementação desta proposta.

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Chuang, Chung-Han, and 莊忠翰. "A Study on brand extension, sale promotion, experiential marketing, customer satisfaction degree and brand equity – An Empirical Investigation of the Clothing Retail Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/w5k8c8.

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碩士
國立臺北科技大學
商業自動化與管理研究所
99
Because of recession, personal disposable income is becoming lower and lower. Therefore, consumers start to take economical element account to choose product. Taking clothing retailer industry for example, there are many famous value clothing retailers cutting down cost of channel to provide more attractive and reasonable price. As above mention, they create their own competitive advantage at the same time. Furthermore, in order to touch customers and let customers know more about brand, more and more famous clothing brand start to build flagship stores to make customers feel happy and satisfied while they are shopping. This research integrated with academic books and with related references has developed a theory framework. The data collected from questionnaire investigation method in Taipei City, probe into the value clothing retail industry this brand extension, sale promotion and experiential marketing, is it close of connecting with customer satisfaction degree and brand equity by way of structural equation modeling. The most significant finding : There is a significant, positive correlation between brand extension and customer satisfaction degree.There is a significant, positive correlation between sale promotion and customer satisfaction degree.There is a significant, positive correlation between experiential marketing and customer satisfaction degree.There is a significant, positive correlation between customer satisfaction degree and brand equity. The survey takes consumer of the value clothing retail industry to discover the relationships in different variables. Contributions of the findings are to provide business marketing strategy.

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Chiang, Shou-Cheng, and 蔣守誠. "A STUDY OF THE SUCCESSFUL FACTOR OF BRAND EXTENSION FOR INFORMATION HARDWARE VENDOR ON LARGE-SCALE ORGNIZATION --A VIEW OF CUSTOMER OF NETWORK INTEGRATION DEPARTMENT OF HEWLETT-PACKARD TAIWAN." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/js4gtv.

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碩士
國立臺灣科技大學
企業管理系
94
In the past 30 years, with more and more complicated rise with Internet/Intranet of company's information environment, make the demand for the computer heighten, so has brought up much computer hardware manufacturer, for example as if Dell that IBM, HP, Compaq, Sun Microsystem, Gateway, Bull have risen until recently, even because Taiwan is the important strategic place where the global computer hardware takes the place of the worker, bring up the rise like the large computer of Acer great chess computer and Asus China, it is the computer hardware trader that has so many brands alone, if count other software and networking products industry person in again again, it is very difficult for customer not to go, find out about every product of functions and characteristics, seem brand can go only indicator to judge product as consumer only at this time, the brand becomes the most frequently used tactics when being extended. This research offers through the domestic foreign language, collect relevant materials such as brand extending, pluses and minuses and benefit of the extended brand,etc., and through the large-scale customer of deep interview, synthesize customer extended consciousness intensity, brand Lenovo and cognition to brand and agree with the response of one degree of questions, to probe into the view of the extended brand and application situation. Visited deeply and referred to analyzing, the resulting conclusion of this research is as follows: First, HP has good advisor, special project file and ability of the technological service Second, HP has advertising results to the customer Third, HP has stronger mother's brand images in the large-scale organization Fourth, technology and the service of HP but transfer is that the large-scale organization adopts the main thinking of extending the products Fifth, HP raises the result of brand Lenovo by long-term cooperation Sixth, HP has ability of the globle service

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Dissertations / Theses on the topic 'Custom extension'

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