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Books on the topic 'Customer's relationship'

Author: Grafiati

Published: 4 June 2025

Last updated: 23 June 2025

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1

Ritter, Dwight S. Relationship banking: Cross-selling the bank's products & services tomeet your customer's every financial need. Bankers Publishing, 1993.

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2

S, Ritter Dwight, ed. Relationship banking: Cross-selling the bank's products & services to meet your customer's every financial need. Bankers Pub. Co./Probus Pub. Co., 1993.

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3

Bruhn, Manfred. Relationship marketing: Management of customer relationships. FT/Prentice Hall, 2003.

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4

Group, Mintel International, ed. Customer relationships. Mintel International Group Limited, 1997.

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5

Limited, Mintel International Group, ed. Customer relationships. Mintel International Group Limited, 1996.

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6

Cartwright, Roger. Customer Relationships. John Wiley & Sons, Ltd., 2003.

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7

Storbacka, Kaj. Nature of customer relationship profitability: Analysis of relationships and customer bases in retail banking. Swedish School of Economics and Business Adminstration, 1995.

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8

Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7.

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9

Sperl, Friederike. Customer Relationship Management. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11547-0.

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10

Muther, Andreas. Customer Relationship Management. Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56222-8.

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11

Schwetz, Wolfgang. Customer Relationship Management. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-89528-8.

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12

Schwetz, Wolfgang. Customer Relationship Management. Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-92002-7.

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13

Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3.

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14

Link, Jörg, ed. Customer Relationship Management. Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/978-3-642-56552-6.

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15

Rajola, Federico. Customer Relationship Management. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-24718-0.

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16

Buttle, Francis, and Stan Maklan. Customer Relationship Management. Routledge, 2019. http://dx.doi.org/10.4324/9781351016551.

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17

Roberts-Phelps, Graham. Customer Relationship Management. Thorogood, 2004.

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18

Das, Subhasish. Customer relationship management. Excel Books, 2007.

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19

Joanna, Reeves, ed. Customer relationship management. Caspian Publishing, 1999.

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20

Carol, Kerr, ed. Customer relationship management. McGraw-Hill, 2002.

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21

Topcu, S. Costs of supplier/customer relationships during the development stages of relationship. UMIST, 1993.

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22

Stone, Merlin. Building customer relationships: A best practice guide to implementing relationship marketing. Policy Publications, 1997.

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23

Charles, Proctor. Part C The Banker–Customer Relationship, 15 The Banker–Customer Contract. Oxford University Press, 2015. http://dx.doi.org/10.1093/law/9780199685585.003.0015.

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This chapter considers the nature of the basic contractual relationship between the bank and its customer. It covers the meanings of ‘banker’ and ‘customer’; the general nature of the banker–customer relationship; the terms of the banker–customer contract; the customer's duties to the bank; and the regulation of the contractual terms of the banker-customer relationship.

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24

Selnes, Fred, and Michael D. Johnson. Customer Portfolio Management. The MIT Press, 2025. https://doi.org/10.7551/mitpress/15411.001.0001.

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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable. While loyal customers are generally more profitable, the weaker, or “leaky,” relationships in a portfolio provide scale economies and a source of future loyal customers. The basic principle behind customer portfolio management (CPM), they explain, is to view a company's market strategies as long-term investments in the strength of relationships over an entire portfolio of current and future customers. This book helps business leaders understand when and how much to focus on acquiring customers, how to defend and leverage those relationships, and how to convert some of these relationships into stronger, more profitable ones. The authors present an implementable framework for CPM that involves: • segmenting customers into strangers, acquaintances, friends and partners; • understanding the lifetime value, or revenues and costs over time, across relationship segments; and • determining when and how much to invest in customer acquisition, relationship defense, relationship leverage, and relationship conversion. Case studies and examples that include Amazon, Apple, IKEA, and dozens of other companies are used along the way to illustrate effective portfolio management principles and growth strategies.

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25

Relationship marketing: Management of customer relationships. Pearson Education, 2002.

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26

Customer Relationship Marketing: Relationships Build Busines. Independently Published, 2020.

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27

Bruhn, Manfred, and John Egan. Relationship Marketing: Management of Customer Relationships. Pearson Education, Limited, 2005.

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28

BOLTON, Michael. Business Basics Startups Planning: Learn How to Startup a Business, Develop Your Business, Build Customer's Relationship and Be a Boss. Independently Published, 2022.

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29

Swift, Ronald S. Accelerating Customer Relationships: Using CRM and Relationship Technologies. Prentice Hall PTR, 2000.

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30

Swift, Ronald S. Accelerating Customer Relationships: Using CRM and Relationship Technologies. Prentice Hall PTR, 2000.

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31

Accelerating customer relationships: Using CRM and relationship technologies. Prentice Hall PTR, 2001.

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32

Galitsky, Boris. Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed. Springer International Publishing AG, 2021.

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33

Relationship Marketing: Own the Market Through Strategic Customer Relationships. Century Hutchinson, 1992.

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34

Mohamed, H., A. Sagadevan, and H. Mohamad. Customers Relationship Management. Sangam Books Ltd, 2003.

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35

Mathur, U. C. Winning and Influencing Customers: Customer Relationship Management Text and Cases. I.K. International Publishing House Pvt. Ltd, 2011.

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36

IntroBooks. Customer Relationship. Independently Published, 2019.

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37

Jackson, Barbara B. Winning and keeping industrial customers: The dynamics of customer relationships. Lexington Books, 1985.

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38

Jackson, Barbara Bund. Winning and Keeping Industrial Customers: The Dynamics of Customer Relationships. Lexington Books, 1985.

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39

Winning and keeping industrial customers: The dynamics of customer relationships. Lexington Books, 1985.

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40

Lucius, Melissia. Customer Service : Establish a Successful Relationship Between Insurers and Customers: Simple Guide about Customer Service. Independently Published, 2021.

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41

Schwetz, Wolfgang. Customer Relationship Management. Springer, 2012.

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42

Cunningham, Michael J. Customer Relationship Management. Capstone, 2002.

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43

Peppard, Joe, Simon Knox, Stan Maklan, Lynette Ryals, and Adrian Payne. Customer Relationship Management. Taylor & Francis Group, 2007.

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44

Buttle, Francis. Customer Relationship Management. Routledge, 2008. http://dx.doi.org/10.4324/9780080949611.

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45

Buttle, Francis, and Stan Maklan. Customer Relationship Management. Routledge, 2015. http://dx.doi.org/10.4324/9781315764597.

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46

Sheth, Jagdish N. Customer Relationship Management. McGraw-Hill Education, 2000.

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47

Malhotra, Naresh K., and James Agarwal. Customer Relationship Marketing. WORLD SCIENTIFIC (US), 2021. http://dx.doi.org/10.1142/y0022.

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48

Customer Relationship Management. Vieweg+Teubner Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-84961-8.

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49

Knox, Simon. Customer Relationship Management. Routledge, 2007. http://dx.doi.org/10.4324/9780080490854.

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50

Buttle, Francis. Customer Relationship Management. Routledge, 2004. http://dx.doi.org/10.4324/9780080472430.

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