Relevant bibliographies by topics / Customer centric marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Customer centric marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 April 2022

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Journal articles on the topic "Customer centric marketing"

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Andaleeb, Syed Saad, Mamunur Rashid, and Quazi Akhlaqur Rahman. "A model of customer-centric banking practices for corporate clients in Bangladesh." International Journal of Bank Marketing 34, no. 4 (2016): 458–75. http://dx.doi.org/10.1108/ijbm-10-2014-0156.

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Purpose – Customer-centric banking envisions that banks should meet both tangible and intangible satisfaction criteria of their customers. The purpose of this paper is to investigate the customer-centric banking practices that drive satisfaction of corporate customers in Bangladesh. Design/methodology/approach – Financial managers from a sample of 112 non-financial listed companies were interviewed. The study employed a structured questionnaire using Likert scales. Exploratory factor analysis followed by multiple regression analysis were used to test the effects of both tangible and intangible
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Lie, Fei, and Tjahjaning Tingastuti Suryosuseno. "Sistem Pendukung Keputusan Pemilihan Laptop Menggunakan Metode Topsis." CAHAYAtech 7, no. 2 (2019): 119. http://dx.doi.org/10.47047/ct.v7i2.99.

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Competition in the banking sector requires every bank to compete to make types of credit products that are able to attract customers to want to transact with banks. Marketing with a product centric strategy needs to be combined with a customer centric to keep Customer Relationship Management in good order with customers. Customer identity can be used to realize the concept of a customer centric marketing strategy. This study describes the role of Data Mining on customer data accompanied by the application of Decision Tree techniques with the C4.5 algorithm to identify the most influential fiel
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Amir, Sanusi, and Heri Abijono. "Penerapan Data Mining untuk Mendukung Pemasaran Produk Pinjaman Bank." CAHAYAtech 7, no. 2 (2019): 161. http://dx.doi.org/10.47047/ct.v7i2.102.

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Competition in the banking sector requires every bank to compete to make types of credit products that are able to attract customers to want to transact with banks. Marketing with a product centric strategy needs to be combined with a customer centric to keep Customer Relationship Management in good order with customers. Customer identity can be used to realize the concept of a customer centric marketing strategy. This study describes the role of Data Mining on customer data accompanied by the application of Decision Tree techniques with the C4.5 algorithm to identify the most influential fiel
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Voropai, Olga. "Customer Centric Marketing Strategy for Universities." Scientific Papers NaUKMA. Economics 3, no. 1 (2018): 28–32. http://dx.doi.org/10.18523/2519-4739312018148782.

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Cheng, Hsing Kenneth, and Kutsal Dogan. "Customer-centric marketing with Internet coupons." Decision Support Systems 44, no. 3 (2008): 606–20. http://dx.doi.org/10.1016/j.dss.2007.09.001.

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Osborne, Phil, and David Ballantyne. "The paradigmatic pitfalls of customer-centric marketing." Marketing Theory 12, no. 2 (2012): 155–72. http://dx.doi.org/10.1177/1470593112441564.

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This article will argue that, despite customer-centric intent, marketing theory remains trapped in a firm-centric paradigm. How this apparent contradiction has endured is discussed critically with reference to what we see as four influential marketing perspectives. These perspectives are the 4Ps marketing mix, market-based assets, relationship marketing, and customer equity. Apart from the 4Ps mix, these marketing perspectives are seldom recognized as problematic. We argue that the firm-centric approach to value creation embedded in these four influential frameworks overwhelms marketing’s cust
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Bruhn, Manfred, and Stefanie Schnebelen. "Integrated marketing communication – from an instrumental to a customer-centric perspective." European Journal of Marketing 51, no. 3 (2017): 464–89. http://dx.doi.org/10.1108/ejm-08-2015-0591.

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Purpose Despite decades of scientific and practical experience in the field of integrated marketing communication (IMC), little is known about the role of IMC in the era of new media. The purpose of the present paper is to undertake a first step to close this gap by proposing thought-provoking impulses for customer-centric IMC. This is done by discussing central premises of customer-centric IMC in terms of the changed conditions on the media markets, its challenges and principles and its implementation issues. Design/methodology/approach The paper provides a conceptual approach to customer-cen
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Heinonen, Kristina. "Multiple perspectives on customer relationships." International Journal of Bank Marketing 32, no. 6 (2014): 450–56. http://dx.doi.org/10.1108/ijbm-06-2014-0086.

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Purpose – The purpose of this paper is to describe and conceptualize customer relationships in the financial service sector, focussing on three aspects of customer-bank relationships: the financial service provider perspective, the customer-provider dyad, and the customer context. Design/methodology/approach – Through a short review of the eight papers included in this special issue, this paper illustrates different aspects of customer relationships. It explores customer value formation in the context of banking services, the dynamics and strength of customer relationships, and strategies for
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Zaytseva, Luydmila N., Anna V. Kalinkina, and Christie Koontz. "Marketing of Your Library: Customer-centric Approach." Bibliotekovedenie [Library and Information Science (Russia)], no. 2 (April 23, 2013): 78–87. http://dx.doi.org/10.25281/0869-608x-2013-0-2-78-87.

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On the training workshop “Marketing of Your Library: Customer-centric Approach” held at the Russian state Library under the direction of Dr. Christie Koontz. The workshop was attended by representatives of various types and kinds of Moscow and Moscow region libraries: federal, regional, municipal; public, scientific and technical, university, departmental, etc., as well as educational institutions for staff training of library and information sector.
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Hendar, Hendar, Augusti Tae Ferdinand, and Tatiek Nurhayati. "Introducing the religio-centric positional advantage to Indonesian small businesses." Management & Marketing 12, no. 1 (2017): 78–102. http://dx.doi.org/10.1515/mmcks-2017-0006.

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Abstract With a focus on small religion-based businesses in Indonesia, this research examines whether marketing innovativeness, customers responsiveness and competitors′ responsiveness can improve marketing performance. A conceptual model on the correlation of these three variables with religio-centric positional advantage and marketing performance is examined by using structural equation model. For this purpose 335 small businesses of Islamic Fashion had been studied using purposive sampling from 11 regencies/cities in Central Java (Indonesia). The results showed that (1) small companies in t
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Dissertations / Theses on the topic "Customer centric marketing"

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Topo, Cristina. "Marketing Automation e Multichannel Marketing Hubs. Il caso Arlanis Reply: l’implementazione Marketing Cloud in ambito Finance." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020.

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Viviamo in un mondo in cui il cambiamento costante è l’unica certezza; un cambiamento che si ripercuote in ogni aspetto della vita dell’uomo. In questo contesto, caratterizzato anche dalle mutevoli complessità del business, per stare al passo con questi cambiamenti e per svolgere in futuro un ruolo chiave nel panorama internazionale, anche le aziende dovranno adattarsi e, in particolare, il volto della funzione di marketing dovrà cambiare di conseguenza. Lo scopo di questa tesi è proprio andare a investigare questo adattamento al cambiamento da parte delle aziende: in che modo è cambiato il
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Hahn, Sejin, and Sarafat Hossain. "Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185101.

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Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. those that were persevering like embers in a 'slow burn' state of low income against persistent expenses. Therefore, the research sought to compare the results of marketing experimentation with current pl
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Jonsson, Fjällby Albin, and Joakim Nyström. "Kundcentrerad marknadsföring : - En uppskattad hjälp eller oönskat otyg?" Thesis, Mittuniversitetet, Avdelningen för ekonomivetenskap och juridik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-34879.

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Detta är en kvalitativ och explorativ studie som grundas på ett socialkonstruktivistiskt synsätt. Det socialkonstruktivistiska synsättet har vi haft i åtanke då respondenternas svar kan se annorlunda ut i framtiden. Syftet med denna studie är att beskriva och analysera hur konsumenterna uppfattar kundcentrerad marknadsföring via internet och den övervakning som det innebär. Ett andra syfte är att försöka bidra till marknadsföringsforskningen genom att analysera problemet ur ett kritiskt övervakningsperspektiv. Vi undersökte respondenternas attityder till den kundcentrerade marknadsföringen då
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Chan, Taylor. "Strategies to Improve Business Performance with Information from Social Media." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5533.

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In the past 3 decades, China has experienced rapid economic growth. The China retail market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using traditional ways that developed before the Internet era to acquire information regarding customers' changing preferences for products and services in a fast-moving business world is insufficient to support management in the retail industry to make informed strategic decisions. The purpose of this multiple case study was to explore successful customer-centric strategies that business leaders used to improve business performance w
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Maphakisa, Motaboli David. "Effectiveness of ABSA business bank's customer relationship management practices in maintaining loyalty among customers in the Eastern Cape province." Thesis, Bloemfontein: Central University of Technology, Free State, 2014. http://hdl.handle.net/11462/273.

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Thesis (M. Tech. (Business Administration )) - Central University of Technology, Free State,<br>Traditionally, commercial banking in South Africa has been dominated by the big four namely Amalgamated Banks of South Africa (ABSA), First National Bank (FNB), Nedbank, and Standard Bank. Although still dominated by the big four, other smaller banks such as Capitec and African Bank have made inroads into retail banking. This situation arose due to liberalization of the financial services sector since democratisation in South Africa in 1994 which has paved the way for proliferation of the banking in
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Buzaglo, Margarida Nápoles Sarmento. "How to attract central and Northeneuropeans to a rural tourism establishment in the center of Portugal." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9783.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The rural tourism market in Portugal has been growing, showing a positive trend of foreign people’s overnight stays. These individuals are motivated by factors like: rest and relax far from the cities, and interest in culture and traditions of the rural region. According to the study, the rural tourist can be segmented into two distinct groups, representing different primary motivations and behaviors. After having performed a set of researche
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Kistler, Peter A. "The role of the Human Reward System in the development of salesperson-customer relationships : an exploration of companies in complex industrial markets in Central Europe." Thesis, University of Gloucestershire, 2016. http://eprints.glos.ac.uk/5368/.

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Previous studies have investigated the application of insights from social cognitive neuroscience to strategy, to leadership, to economy or to consumer marketing, for example. However, few, if any, studies have done so in relation to the field of salesperson-customer relationships. This is a significant omission because there is evidence that research from this nascent field has the potential to provide sales personnel with additional knowledge of how a salesperson-customer relationship can be established, developed and maintained. Based on a systematic literature review of B2C, B2B, high-tech
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Castro, Flores Galindo Genaro Fabian. "Acciones de marketing experiencial aplicadas en centros comerciales de Lima Metropolitana con relación a la elección del centro comercial." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/651931.

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La presente investigación es acerca de las estrategias de marketing experiencial que se aplican en centros comerciales y tiene como objetivo validar si el uso de dichas estrategias influye en la decisión del consumidor en acudir a un centro comercial sobre otro. En primera instancia se constituirá el marco teórico del trabajo cuya función será contextualizar al leyente sobre el tema a abordar: centros comerciales en Lima Metropolitana. La composición del marco teórico será de tres temas: experiencia del consumidor, compra en centros comerciales y satisfacción del cliente. Luego, se pro
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Čechová, Jitka. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223425.

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The aim of this diploma thesis is to develop a business plan in order to set up an educational centre with a range of courses, through which the market will be accommodated there where the school education system is not sufficient. The first part focuses on the theoretical knowledge and is followed by more detailed analysis of the current market situation. In a proposal part, there is a detailed entrepreneurial plan, according to which the plan feasibility can be considered.
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Roux, Alida. "Relationship marketing strategies employed by the Afrikaans daily newspapers in the media 24 group focusing on customer service." Thesis, Bloemfontein : Central University of Technology, Free State, 2006. http://hdl.handle.net/11462/84.

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Books on the topic "Customer centric marketing"

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Cundari, Aldo, ed. Customer-Centric Marketing. John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119154785.

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G, Barnes James, and Sommers Montrose S, eds. Marketing: A customer-centric approach. McGraw-Hill Ryerson, 2007.

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Customers are the agenda: A practical guide to customer-centric management. Management Books, 2013.

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Hewett, Stephen. The customer-centric you: Making customers the focus of everything you do. Management Books 2000, 2011.

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Customer-centric knowledge management: Concepts and applications. Information Science Reference, 2012.

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Kaufmann, Hans Ruediger, and Mohammad Fateh Ali Khan Panni. Customer-centric marketing strategies: Tools for building organizational performance. Business Science Reference, 2013.

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Measuring the success of your website: A customer-centric approach to website management. Pearson Education Australia, 2002.

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Washburn, Stewart A. Managingthe marketing functions: The challenge of customer-centred enterprise. McGraw-Hill, 1988.

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Customer-Centric Marketing: A Pragmatic Framework. MIT Press, 2016.

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Ravi, R., and Baohong Sun. Customer-Centric Marketing: A Pragmatic Framework. MIT Press, 2016.

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Book chapters on the topic "Customer centric marketing"

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Ascarza, Eva, Peter S. Fader, and Bruce G. S. Hardie. "Marketing Models for the Customer-Centric Firm." In International Series in Operations Research & Management Science. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56941-3_10.

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Troilo, Gabriele. "A Customer-Centric Marketing Model for Creative Industries." In Marketing in Creative Industries. Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-0-230-38023-3_2.

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Pareek, Vandana, Tina Harrison, Abhishek Srivastav, and Timothy King. "Can FinTech Deliver a Customer-Centric Experience? An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_171.

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Mishra, Prashant, and Runa Sarkar. "Is customer-centric sustainability an element of marketing strategy?" In Business Strategies for Sustainability. Routledge, 2018. http://dx.doi.org/10.4324/9780429458859-7.

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Gabelaia, Ioseb. "The Enrollment Marketing Playbook: Employing Enrollment Marketing Strategies into Student-Centric, Customer Service-Oriented Recruiting Environment." In Lecture Notes in Networks and Systems. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-68476-1_72.

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Hannich, Frank, Tania Kaya, and Marcel Hüttermann. "A Customer-Centric Search for Triggers as a Basis for Marketing Automation Service Design." In Progress in IS. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-72090-2_8.

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Parapanos, Demos, and Elina Michopoulou. "How to Design Hotel Gamified Applications Effectively: Understanding the Motives of Users as Hotel Visitors." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_43.

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AbstractThe service sector including tourism and hospitality have recognized the need for a turn to a customer-centric approach that primarily values tourists’ needs, wants, preferences and requirements as major determinants in travel decisions. Considering that mobile devices are becoming travel buddies and that their use is profoundly influencing traveller’s journey highlights the need of Gamification. As a relatively new phenomenon in the industry, motives encouraging usage behaviour have yet to be researched. Identifying these motives could offer several advantages to hotels by providing relationship marketing, engagement and strengthening customer loyalty. This research tries to fill this gap and enlighten existing gamification research by understanding the motives of users’ continuance intention in adopting technology with gamification characteristics. Visual material based on the current definitions of gamification was prepared to create a hotel gamified application to help participants discuss their preferences.
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Gilligan, Colin, Robin Lowe, and Peter Cattee. "Developing the customer-centred pharmacy: the first few steps." In Marketing and Retail Pharmacy. Routledge, 2021. http://dx.doi.org/10.4324/9781315384672-3.

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Rychalski, Aude, and Adrian Palmer. "Customer Satisfaction and Emotion in the Call Centre Context." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_20.

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"Customer Experience Strategy: Building a Customer Experience Organization." In Customer-Centric Marketing. John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119154785.ch06.

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Conference papers on the topic "Customer centric marketing"

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Khodko, S. Т. "PERMANENT RESIDENTS AS A GOAL OF CUSTOMER ORIENTATION IN THE TERRITORIAL MANAGEMENT." In Regional economy and territorial development. INSTITUTE OF PROBLEMS OF REGIONAL ECONOMICS OF THE RUSSIAN ACADEMY OF SCIENCES, 2021. http://dx.doi.org/10.52897/978-5-8088-1636-7-2021-15-1-157-163.

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The article covers a list of approaches to the state and municipal management as well as clarification of the territorial marketing states form the position of various consumers in the “permanent resident” target group: customers and clients. Customer-centric orientation approaches are presented.
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Boyce, Gordon. "Beyond Privacy: The Ethics of Customer Information Systems." In 2002 Informing Science + IT Education Conference. Informing Science Institute, 2002. http://dx.doi.org/10.28945/2444.

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The rise of an ostensibly customer-centred corporate culture in the 1980s recogised the importance of “knowing the customer”. As a result, customer information systems and associated practices of marketing, customer segmentation, and customer accounting have become significant elements in corporate customer-focus strategies. This paper discusses a range of ethical considerations that flow from the use of customer information systems and critically examines these systems in their organisational and social context. It is well-recognised that customer information systems give rise to concerns of
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Sobari, Nurdin, Hardius Usman, and Puja Prasetia. "The Influence Experiential Marketing and Customer Value to Loyalty Moslem Tourists." In Proceedings of the 2nd International Conference on Strategic and Global Studies, ICSGS 0218, October 24-26, 2018, Central Jakarta, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.24-10-2018.2289672.

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Contigiani, Marco, Rama Pollini, Mirco Sturari, Adriano Mancini, and Emanuele Frontoni. "IoT Architecture for the Processing of Data Collected by a Central Vacuum Cleaner." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-67797.

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The paper reports on a use case of vertical integration and predictive maintenance, two concepts that fall within the wider “Industry 4.0” domain. We designed an Internet of Things based-system for the collection, processing and management of data coming from central vacuum cleaners. The developed embedded system for data retrieval from the vacuum via MODBUS and for sending them to a cloud server via WiFi is described in detail. We also present the software techniques used to manage data and the application developed for the presentation of collected data to several types of users: administrat
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Santi, Ira Nuriya, Maskuri Sutomo, and Zakiyah Zahara. "The Role of Experiential Marketing on Customer Loyalty With Customer Satisfaction as a Moderating Variable in Bora Hot Spring Sigi, Central Sulawesi, Indonesia." In International Conference on Community Development (ICCD 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201017.079.

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Pamula, A. "The role of marketing segmentation and targeting offers for smart grid solutions - a study of residential customers in central Poland." In MedPower 2014. Institution of Engineering and Technology, 2014. http://dx.doi.org/10.1049/cp.2014.1688.

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