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Books on the topic 'Customer centric marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 April 2022

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1

Cundari, Aldo, ed. Customer-Centric Marketing. John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119154785.

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2

G, Barnes James, and Sommers Montrose S, eds. Marketing: A customer-centric approach. McGraw-Hill Ryerson, 2007.

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3

Customers are the agenda: A practical guide to customer-centric management. Management Books, 2013.

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4

Hewett, Stephen. The customer-centric you: Making customers the focus of everything you do. Management Books 2000, 2011.

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5

Customer-centric knowledge management: Concepts and applications. Information Science Reference, 2012.

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6

Kaufmann, Hans Ruediger, and Mohammad Fateh Ali Khan Panni. Customer-centric marketing strategies: Tools for building organizational performance. Business Science Reference, 2013.

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7

Measuring the success of your website: A customer-centric approach to website management. Pearson Education Australia, 2002.

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8

Washburn, Stewart A. Managingthe marketing functions: The challenge of customer-centred enterprise. McGraw-Hill, 1988.

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9

Customer-Centric Marketing: A Pragmatic Framework. MIT Press, 2016.

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10

Ravi, R., and Baohong Sun. Customer-Centric Marketing: A Pragmatic Framework. MIT Press, 2016.

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11

Marketing Channel Management: A Customer-Centric Approach (Response Books). Sage Publications Pvt. Ltd, 2002.

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12

Venugopal, Pingali. Marketing Channel Management: A Customer-Centric Approach (Response Books). Sage Publications Pvt. Ltd, 2002.

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13

Cundari, Aldo. Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers. Wiley & Sons, Incorporated, John, 2015.

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14

Customer-centric marketing: Build relationships, create advocates and influence your customers. Wiley, 2015.

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15

Cundari, Aldo. Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers. Wiley & Sons, Incorporated, John, 2015.

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16

Blokdyk, Gerardus. Customer Centric Marketing a Complete Guide - 2020 Edition. Emereo Pty Limited, 2020.

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17

James, Jon, Neil Richardson, and Neil Kelley. Customer-Centric Marketing: Supporting Sustainability in the Digital Age. Kogan Page, 2016.

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18

Customer-Centric Marketing: Supporting Sustainability in the Digital Age. Kogan Page, Limited, 2015.

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19

Practices, Best. Empowering Corporate Marketing: Building a Customer-Centric Organization (Report). Best Practice Publications, LLC, 2001.

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20

Marcos, Dr Javier, Dr Rodrigo Guesalaga, Dr Sue Holt, and Mark Davies. Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth. Kogan Page, 2018.

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21

Henderson, Lisa Leslie, and Larry Weber. Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric. Wiley & Sons, Incorporated, John, 2014.

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22

Henderson, Lisa Leslie, and Larry Weber. Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric. Wiley & Sons, Incorporated, John, 2014.

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23

author, Henderson Lisa Leslie, ed. The digital marketer: Ten new skills you must learn to stay relevant and customer-centric. 2014.

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24

The Customer Centric Enterprise: Advances in Mass Customization and Personalization. Springer, 2003.

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25

1947-, Tseng Mitchell M., and Piller Frank T. 1969-, eds. The customer centric enterprise: Advances in mass customization and personalizaton. Springer, 2003.

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26

Inan, Hurol. Measuring the Success of Your Website: A Customer-centric Approach to Website Management. Longman Publishing Group, 2002.

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27

Sekaran, Srini. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market. Independently Published, 2020.

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28

Refining Design for Business: Using Analytics, Marketing, and Technology to Inform Customer-Centric Design. Pearson Education, Limited, 2014.

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29

Devecioglu, Hasan Kursad. A Direct Marketing and Customer-Centric Approach to Marketing Imported Natural Stone Products in a Competitive U.S. Marketplace: How to Maximize Sales. Marvelous Marketing Consultants Corp., 2005.

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30

Le Meunier-FitzHugh, Kenneth. Marketing: A Very Short Introduction. Oxford University Press, 2021. http://dx.doi.org/10.1093/actrade/9780198827337.001.0001.

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Marketing: A Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Marketing is pivotal in today’s world as it stands at the interface between customers and businesses, determining and responding to customer needs, while also providing competitor and customer information to an organization. This VSI discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media

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