Relevant bibliographies by topics / Customer centric strategy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Customer centric strategy'

Author: Grafiati
Published: 13 December 2022
Last updated: 31 July 2025

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Journal articles on the topic "Customer centric strategy"

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Rini, Gilang Puspita, and Augusty Tae Ferdinand. "Customer Centric in Hospitality Industry: a Systematic Literature Review and Future Research Direction." Jurnal Dinamika Manajemen 12, no. 1 (2021): 88–101. http://dx.doi.org/10.15294/jdm.v12i1.27661.

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The purpose of this research is to review the literature published from 2010 to 2020 regarding customer-centric strategy in the context of the hospitality industry. The customer-centric paradigm focuses on creating value for its customers, so it becomes interesting to study in the context of hospitality. This is a literature review research with the Publish or Perish software used to obtain initial data from a total of 235 articles published from 2010-2020 according to the Scopus database. The articles were further analyzed according to the criteria, with only 87 articles. The results showed t
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Lie, Fei, and Tjahjaning Tingastuti Suryosuseno. "Sistem Pendukung Keputusan Pemilihan Laptop Menggunakan Metode Topsis." CAHAYAtech 7, no. 2 (2019): 119. http://dx.doi.org/10.47047/ct.v7i2.99.

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Competition in the banking sector requires every bank to compete to make types of credit products that are able to attract customers to want to transact with banks. Marketing with a product centric strategy needs to be combined with a customer centric to keep Customer Relationship Management in good order with customers. Customer identity can be used to realize the concept of a customer centric marketing strategy. This study describes the role of Data Mining on customer data accompanied by the application of Decision Tree techniques with the C4.5 algorithm to identify the most influential fiel
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Amir, Sanusi, and Heri Abijono. "Penerapan Data Mining untuk Mendukung Pemasaran Produk Pinjaman Bank." CAHAYAtech 7, no. 2 (2019): 161. http://dx.doi.org/10.47047/ct.v7i2.102.

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Competition in the banking sector requires every bank to compete to make types of credit products that are able to attract customers to want to transact with banks. Marketing with a product centric strategy needs to be combined with a customer centric to keep Customer Relationship Management in good order with customers. Customer identity can be used to realize the concept of a customer centric marketing strategy. This study describes the role of Data Mining on customer data accompanied by the application of Decision Tree techniques with the C4.5 algorithm to identify the most influential fiel
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Hery Derajad Wijaya. "Strategi Customer-Centric dalam Marketing: Dampaknya pada Loyalitas dan Retensi Pelanggan." JURNAL MANAJEMEN DAN BISNIS EKONOMI 1, no. 1 (2023): 267–79. https://doi.org/10.54066/jmbe-itb.v3i1.2799.

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In the era of economic globalization, companies face complex challenges in meeting the ever-evolving needs of customers. The customer-centric strategy, which focuses on a deep understanding of customer preferences and experiences, has become increasingly relevant amidst intense competition and advancements in information technology. This study aims to explore the impact of customer-centric strategies on customer loyalty and retention in the retail and e-commerce sectors. Using a quantitative approach, data was collected through a survey of 200 customers who had interacted with the company for
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Masson, Colin. "The Customer-Centric Digital Strategy." Manufacturing Management 2018, no. 5 (2018): 11. http://dx.doi.org/10.12968/s2514-9768(23)90131-6.

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NAPITUPULU, BONAR BANGUN JEPPRI, and Nanang Suryadi. "CUSTOMER CENTRICITY, CUSTOMER�CENTRIC APPROACH & CONSUMER-CENTRIC MARKETING: PAST & PRESENT." Journal Of Communication Education 19, no. 1 (2025): 68–75. https://doi.org/10.58217/joce-ip.v19i1.452.

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This paper explains the past and present of Customer-centric concepts (Customer, Consumer, Centric, Centric approach, and Centric marketing). The discussion is carried out by studying the development of the idea published in the indexed journal PROQUEST from 2013-2023. Customer-centricity has evolved from simple customer focus to comprehensive consumer-centric marketing approaches. By examining how these approaches are defined, applied, and adapted in modern business, this article outlines the journey of customer centricity from a reactive strategy to an organization-wide commitment that place
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Ainulyaqin, MH, AS Rakhmat, Listian I. Achmad, and MH Fahamsyah. "Keputusan Nasabah Menggunakan Produk Pembiayaan Mitra Emas iB Maslahah: Antara Physical Evidence, Promise, dan Customer Centric." Jurnal Ilmiah Ekonomi Islam 10, no. 1 (2024): 389. http://dx.doi.org/10.29040/jiei.v10i1.12361.

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This research will focus more on the Three Indicators in the Sharia Marketing Mix Strategy (Physical Evidence, Promise, and Customer Centric). It aims to determine and analyze the influence of the physical evidence, promise, and customer centric on customer decisions to use the gold partner financing product ib maslahah at Bank BJB Syariah KCP Lippo Cikarang. The sample used is all customers of Bank BJB Syariah Kcp Lippo Cikarang who are actively using the ib maslahah gold partner financing product, the sampling is by spreading a questionnaire link to all active customers who use the ib maslah
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Shaqrah, Amin A. "A Conceptual Model of Customer Innovation Centric." International Journal of Customer Relationship Marketing and Management 1, no. 2 (2010): 57–71. http://dx.doi.org/10.4018/jcrmm.2010040105.

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Customer innovation centric is not only an important perspective on value-creation, but also a new strategy discipline that IT software companies in Jordan should embrace if they are pursue to enlargement successfully. Furthermore, customer experience, customers’ community, customer knowledge, and customer innovation are influential variables for improving organizational learning from customer. In order to study this impact, the author uses cognitive fit theory to develop a model that describes how these variables will affect the success of organizational learning process to enhance products a
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Teresa Matriano, Maria, and M. Firdouse Rahman Khan. "CUSTOMER-CENTRIC INNOVATION: CASE OF OMAN ENTREPRENEURSHIP." International Journal of Management, Innovation & Entrepreneurial Research 5, no. 1 (2019): 33–39. http://dx.doi.org/10.18510/ijmier.2019.515.

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Purpose: The objective of the study is to explore the concept of customer-centricity in Oman and to analyze the challenges of implementing customer-centric innovations, and the strategies in building momentum for the customer-centricity. 
 Design/methodology/approach: For carrying out the research study, the concept of customer-centric innovation and the current practices by selected top companies of Oman were considered.
 Findings: The finding of the empirical study reveals that the organizations in Oman are finding the way to transition from its existing customer-centric approach t
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Bapat, Dhananjay, and Asha Naik. "Customer centricity for growth – Yes Bank experience." Emerald Emerging Markets Case Studies 3, no. 2 (2013): 1–16. http://dx.doi.org/10.1108/eemcs-01-2013-0010.

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Subject area Marketing, strategy. Study level/applicability This case is suitable for post graduate and executive development students. Case overview The case provides perspectives of customer centric practices of Yes Bank which has the objective of becoming the best quality bank of the world in India. The case study outlines how Yes Bank has become the fastest growing bank by its strong focus on customers through its committed and innovative employees. The customer centricity develops strong existing relationships and focuses on providing exceptional customer service, leading to better financ
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Dissertations / Theses on the topic "Customer centric strategy"

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Perera, Ashansa. "Window-based Cost-effective Auto-scaling Solution with Optimized Scale-in Strategy." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-194210.

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Auto-scaling is a major way of minimizing the gap between the demand and the availability of the computing resources for the applications with dynamic workloads. Even though a lot of effort has been taken to address the requirement of auto-scaling for the distributed systems, most of the available solutions are application-specific and consider only on fulfilling the application level requirements. Today, with the pay-as-you-go model of cloud computing, many different price plans have been offered by the cloud providers which leads the resource price to become an important decision-making crit
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Hazley, Colin Joseph. "Knowledge management interactions for a customer centric strategy : the role of human and IT based interactions in understanding customers' needs." Thesis, University of Manchester, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.633246.

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My main contribution to knowledge is within the area of knowledge management. Specifically, my thesis demonstrates the importance of direct human interaction in the acquisition of tacit knowledge and also confirms the limitations associated with IT in this respect. Though previous studies have demonstrated the role of user involvement in the product development process and the role of customer relationships as a differentiator of products and services, the importance of customer interaction as a means of developing and maintaining an ongoing knowledgeable understanding of customers is a new an
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Benediktsdóttir, Laufey. "A customer-centric evaluation of a smart manufacturing concept : Development of a continuous improvement strategy for improving the productivity of a small and medium-sized enterprises." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-267040.

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Nytt AB is a startup focusing on simplifying the concept of smart manufacturing to small and medium-sized companies providing an add-on machine monitoring solution for data analyzing. The product is currently under development with the final product soon to be launched. In the next phase of Nytt AB, a marketing plan has to be strategized. This thesis, which is built on previous Nytt AB’s work, focuses on addressing issues that will be important when creating a marketing and sales strategy. The customer is put as the focal point and the customer values analyzed including discussions on producti
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Яценко, О. В., та A. Yatsenko. "Механізм забезпечення взаємодії банків з клієнтами". Diss., Одеський національний економічний університет, 2016. http://local.lib/DIS/disYatsenko.pdf.

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ДОСТУП ДО ДОКУМЕНТУ ТІЛЬКИ НА ТЕРИТОРІЇ БІБЛІОТЕКИ ОНЕУ. Для доступу натисніть на посилання ⬇️<br>Проблеми підвищення ефективності управління та досягнення високих результатів діяльності банків, забезпечення їх конкурентоспроможності набувають особливої актуальності в сучасних умовах, відображуючи характер фундаментальних змін на світовому та вітчизняному банківському ринку. Сучасний банківський ринок характеризується жорсткою конкуренцією, що обумовлено глобалізацією економіки, стрімким розвитком інформаційних технологій, удосконаленням бізнес-процесів. В нових умовах ведення бізнесу,
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Chan, Taylor. "Strategies to Improve Business Performance with Information from Social Media." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5533.

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In the past 3 decades, China has experienced rapid economic growth. The China retail market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using traditional ways that developed before the Internet era to acquire information regarding customers' changing preferences for products and services in a fast-moving business world is insufficient to support management in the retail industry to make informed strategic decisions. The purpose of this multiple case study was to explore successful customer-centric strategies that business leaders used to improve business performance w
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Hahn, Sejin, and Sarafat Hossain. "Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185101.

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Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. those that were persevering like embers in a 'slow burn' state of low income against persistent expenses. Therefore, the research sought to compare the results of marketing experimentation with current pl
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Ursino, Alessandro Pietro <1992&gt. "E-Commerce Vs Retail. The importance of shifting from a product-centric to a customer-centric approach: customer experience as a strategic priority and a key driver of value for companies." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12734.

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This paper emphasizes the importance for companies in today’s world to adopt a customer-centric approach that puts customers and their needs at the center of the strategy. Considering the multiplication and greater complexity of touch points through which customers can get in contact and interact with firms, and the rise of a more empowered and demanding customer, delivering seamless and innovative customer experiences is presented as a key driver of value. This is demonstrated by examining successful strategies and practices implemented by companies in various industries, from retail to publi
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Ching'andu, Bruno Mubanga. "Client-centric strategy in South African banks: perceptions of bank employees as staff members and as bank customers." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59802.

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Client-centric strategy has been viewed by many authors as a winning strategy to gains and satisfy customers as products and services get more commoditised. Aside from commoditisation of services, the global banking sector has the additional problem of loss of trust and high dissatisfaction post the global financial crisis. Silo structures have also been found to hamper client-centricity in banks. In the South African banking sector, all banks have stated that client-centricity would form a key part of their strategies to win over and service customers. However, the prevalence of client-centri
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Kovárníková, Jaroslava. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222134.

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The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.
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Junek, David. "Komunikační strategie Galerie Vaňkovka Brno." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224717.

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The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
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Books on the topic "Customer centric strategy"

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Galbraith, Jay R. Designing the Customer-Centric Organization. John Wiley & Sons, Ltd., 2005.

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Orlov, Sergey, and Gennadiy Ivanov. Special economic areas of Russia. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/995644.

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In this tutorial, one of the first in the Russian Federation on the topic, discusses the major theoretical and practical aspects of the model of spatial development of Russia as the fundamental basis of the modern system of strategic planning. Close attention is paid to development of special (free) economic zones, territories of priority socio-economic development of the system of free ports and innovative scientific and technology centres. Important factors to attract investors, the process of progressive economic development of individual territories are a free customs area, tax and some ot
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Maugeri, Giuseppe. L’insegnamento dell’italiano a stranieri Alcune coordinate di riferimento per gli anni Venti. Fondazione Università Ca’ Foscari, 2021. http://dx.doi.org/10.30687/978-88-6969-523-0.

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This book develops the theme of teaching Italian abroad, starting from the awareness of the motivations for foreign students to study the Italian language and the different methodological procedures in order to teach it.For this purpose, the book focuses on the problems concerning the training of teachers of Italian to foreigners and on the many aspects of teaching Italian in order to propose both a methodological reflection on the edulinguistic project and educational solutions aimed at improving the quality of the students’ learning.Part 1The first part focuses on edulinguistic teaching visi
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Shields, Kerri. Customer Centric Strategy. eCampusOntario Open Authoring Platform, 2021.

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Debruyne, Marion. Customer Innovation: Customer-Centric Strategy for Enduring Growth. Kogan Page, Limited, 2014.

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Debruyne, Marion. Customer Innovation: Customer-Centric Strategy for Enduring Growth. Kogan Page, Limited, 2015.

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Customer Innovation: Customer-Centric Strategy for Enduring Growth. Kogan Page, Limited, 2014.

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Customer Innovation: Customer-centric Strategy for Enduring Growth. Kogan Page, 2014.

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Williams, David S. Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy. Wiley & Sons, Incorporated, John, 2014.

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Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy. Wiley & Sons, Incorporated, John, 2014.

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Book chapters on the topic "Customer centric strategy"

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Mchunu, Claudia, Aruna de Alwis, and Janet Efstathiou. "A Framework for Selecting a Best-Fit Mass Customization Strategy." In The Customer Centric Enterprise. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55460-5_24.

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Lyons, Andrew C., Adrian E. Coronado Mondragon, Frank Piller, and Raúl Poler. "Mass Customisation: A Strategy for Customer-Centric Enterprises." In Customer-Driven Supply Chains. Springer London, 2012. http://dx.doi.org/10.1007/978-1-84628-876-0_4.

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Chang, Wunching, Wei Yan, and Chun-Hsien Chen. "A Strategy for Customer-Oriented Human-Centric Product Conceptualization." In Advanced Concurrent Engineering. Springer London, 2010. http://dx.doi.org/10.1007/978-0-85729-024-3_16.

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Mishra, Prashant, and Runa Sarkar. "Is customer-centric sustainability an element of marketing strategy?" In Business Strategies for Sustainability. Routledge, 2018. http://dx.doi.org/10.4324/9780429458859-7.

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Saracino, Martino. "Strategy, Conception, and Success Factors of Building a Modern, Customer-Centric Marketing Tech Stack." In Marketingtechnologien. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-42294-3_6.

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"Customer Experience Strategy: Building a Customer Experience Organization." In Customer-Centric Marketing. John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119154785.ch06.

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Viardot, Eric, and Petra A. Nylund. "Conquering the Digital Customer." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2139-6.ch016.

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This case study illustrates the effectiveness of pursuing a customer centric marketing approach in order to achieve long term strategic success and global market leadership in the fashion industry. The case study provides the most significant elements of Zara's history. Then it describes the competitive environment. Next it reveals how Zara has set up a unique, lean, and agile supply chain strategy in order to deliver new products on a very frequent basis and faster than any of its competitors, as fashion customers expect constant changes. Then the case study details the customer centric marke
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Viardot, Eric. "Always Trust the Customer." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch007.

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This case study illustrates the effectiveness of pursuing a customer centric marketing approach in order to achieve long term strategic success and market leadership in the fashion industry. The case study provides the most significant elements of Zara’s history. Then it describes the competitive environment. Next it reveals how Zara has set up a unique, lean, and agile supply chain strategy in order to deliver new products on a very frequent basis and faster than any of its competitors, as fashion customers expect constant changes. Then the case study details the customer centric marketing st
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Slavova, Milanka, and Neva Yalman. "Behavioral Branding as a Customer-Centric Strategy." In Customer-Centric Marketing Strategies. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2524-2.ch019.

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Behavioral branding is an integral part of contemporary business strategy. It aims to align external brand promise with employees’ brand building. Two-way branding strategy reinforces the brand and increases customer satisfaction because people are the ones who convey the message regardless of their hierarchical level or job description. The purpose of this chapter is to provide conceptual discussion on the major issues of behavioral branding, to summarize the existing models so far developed in various conceptual and empirical studies, and to present the two-way branding strategy construct. I
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Alfirevic, Niksa, Nikola Draskovic, and Jurica Pavicic. "Toward a Customer-Centric Strategy Implementation Model." In Customer-Centric Marketing Strategies. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2524-2.ch023.

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This chapter presents a model of customer-centric strategy implementation based on best practices developed by Vetropack, one of the leading companies in the European glass packaging industry. The company developed its own mix of customer-centric marketing strategies, which are implemented on various organizational levels and include processes such as quality assurance, key account management, customer care, business partnering, and a marketing information system. Although the model developed and case presented are based on some industry specific features, the overall approach could be used as
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Conference papers on the topic "Customer centric strategy"

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Moscaliuc, Ruslana. "Theoretical-conceptual aspects of customer-oriented business organization." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.23.

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This paper analyzes the strategic role of Customer Relationship Management (CRM) systems in enhancing business performance. The aim is to show how CRM supports customer loyalty, automates processes, and improves decision-making. Using qualitative analysis and segmentation models such as ABC and XYZ, the study outlines CRM as both a technological solution and a business strategy. CRM centralizes customer data, integrates sales and marketing activities, and ensures consistent communication. Key features-such as contact management, task automation, and reporting-improve workflow and offer better
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B, Sakthivel, Tausif Shams, Santosh Lalasure, Shabbir Lalaso Karnure, and K. Rajakumar. "An Innovative and Customer Centric Approach on Validating Telematics Based Fleet Optimization Feature for Small Commercial Vehicles." In Symposium on International Automotive Technology. SAE International, 2024. http://dx.doi.org/10.4271/2024-26-0378.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;Commercial transportation is the key pillar of any growing economy. Light and Small commercial vehicles are increasing every day to cater the logistics demand, but there is always a gap between customer’s actual and desired operational efficiency. This is because of lack of organized fleet and efficient fleet operation. The major requirement of fleet owners is timely delivery, high productivity, downtime reduction, real time tracking, etc., Automakers are now providing fleet management application in modern LCV &amp;amp;
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Rahayu, Sri, Wahyu Sulistiadi, Hafiizhoh Fithriyyah, and Nanny Harmani. "Solution, Access, Value and Education for Customer Centric Strategy at Ibnu Sina Hospital in Aceh, Indonesia." In International Conference of Health Development. Covid-19 and the Role of Healthcare Workers in the Industrial Era (ICHD 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/ahsr.k.201125.078.

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Trindade, S., M. Couras Santos, M. Queiroz, et al. "Transition to e-mobility will need a new customer-centric approach by DSO - E-REDES strategy." In CIRED Porto Workshop 2022: E-mobility and power distribution systems. Institution of Engineering and Technology, 2022. http://dx.doi.org/10.1049/icp.2022.0824.

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Chen, Yifan, Basavaraj Tonshal, James Rankin, and Fred Feng. "Development of an Integrated Simulation System for Design of Speech-Centric Multimodal Human-Machine Interfaces in an Automotive Cockpit Environment." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59309.

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In the past two decades, various CAE technologies and tools have been developed for design, development and specification of the graphical user interface (GUI) of consumer products both in and outside the automotive industry. The growing trend of deploying speech interfaces by automotive manufacturers and the resulting usage of speech requires that the work be extended to speech interface modeling — an area where both technologies and methodologies are lacking. This paper presents our recent work aimed at developing a speech interface integrated with an existing GUI modeling system. A multi-co
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TODOROVA, Ana, and Svilena RUSKOVA. "Empathy in Marketing: A Customer-Oriented Approach based on Authenticity." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/093.

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Data are undeniably crucial to success in the digital economy and modern marketing landscape, strongly influenced by artificial intelligence apps. With the help of the data, specialists derive regularities, define target audiences, and increase the effectiveness of their strategies and activities. Last but not least, they allow merchants to provide their customers with more personalised experiences. However, while data have become indispensable, it is not enough to build loyalty and an authentic connection with consumers. Current research shows that in the technology-dominated world, understan
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Musa, Soebowo. "The Roles of Strategic Alliances, Innovation Capability, and Cost Reduction Towards Customer Loyalty and Firm's Competitive Advantage." In 27th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2022. http://dx.doi.org/10.46541/978-86-7233-406-7_230.

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Disruptive business environment such as the Covid-19 pandemic and the recent high volatility in commodity prices has changed the way businesses were conducted. The heavy equipment industry is one of many industries affected by such a disruptive environment, especially those who are related to the mining industry where the volatility of the commodity prices has a significant impact on their business performance. Alliances are commonly formed by heavy equipment distributors and their customers to create a mutual benefit to sustain their performance. Strategic alliances have attracted substantial
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Morris, David, Malcolm Atkinson, Mike Avery, and David Gillespie. "Synchronized Service Delivers Desired Outcomes." In SPE 2021 Symposium Compilation. SPE, 2021. http://dx.doi.org/10.2118/205831-ms.

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Abstract As the subsea well intervention sector ascends from a double-dip downturn, operators are motivated to execute projects with increased agility. By adopting new rationale and supported by strategic partnerships, an enhanced focus on operating efficiency is targeted. This paper discusses how operators can – deliver predictable operational expenditure (opex) results, safeguarding life-of-field economics through routine interventions and robust risk mitigation – align objectives with service providers through technology, strategy, and process – realize value of integrated alliances in the
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Torre, Mario, Analyn Azancot, Fabián Florez, and Wei Zhou. "Assess Digital Maturity to Set Digital Transformation Strategy in Oil and Gas." In Abu Dhabi International Petroleum Exhibition & Conference. SPE, 2021. http://dx.doi.org/10.2118/207968-ms.

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Abstract This paper presents a structured methodology for an oil company to embark on a digital transformation. It was implemented in several JVs with a NOC that includes three producing blocks with dozens of mature fields. The methodology has several key unique strengths: One is the ability to isolate the core-money-making processes and build a digital strategy around them. This shows early gains and at the same time becomes a buy-in support for management. Another advantage is the simplicity to define the "desired" digital maturity level using direct input from the final stakeholders. This i
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Smolevschi, Vlada, and Mirela Tcaci. "Innovation in banking marketing: from traditional products to personalized solutions." In Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a. Academy of Economic Studies, 2025. https://doi.org/10.53486/sstc2024.v2.81.

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This research investigates the transformative journey of the banking sector from a product-centric to a personalized marketing approach, driven by technological advancements and shifting consumer expectations. Traditional banking products are increasingly deemed insufficient in meeting the diverse and evolving needs of today's customers, prompting banks to prioritize customization. Through a comprehensive examination of industry trends and case studies, this study elucidates the strategic methodologies employed by financial institutions to tailor their offerings to individual customer requirem
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Reports on the topic "Customer centric strategy"

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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Seybold, Patricia. Customer Portals: Central to Your Customer Experience Strategy. Patricia Seybold Group, 2005. http://dx.doi.org/10.1571/psgp1-27-05cc.

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Belcher, Stephen. Weather and climate science services in a changing world: research and innovation strategy. Met Office, 2022. https://doi.org/10.62998/crmi4887.

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Weather and climate science and services have never been more important. The risks from high-impact weather events, and how they might change in our changing climate, rank high in many national and corporate risk registers. Better forecasts, with longer lead times, tailored to impacts help to minimise the damage and realise the opportunities. At the same time enabling technology is changing at an ever-increasing pace: novel supercomputers promise enormous power if harnessed effectively; public sector cloud-based technology offers profoundly new ways of analysing data; and data sciences and art
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Jones, Emily, Beatriz Kira, Anna Sands, and Danilo B. Garrido Alves. The UK and Digital Trade: Which way forward? Blavatnik School of Government, 2021. http://dx.doi.org/10.35489/bsg-wp-2021/038.

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The internet and digital technologies are upending global trade. Industries and supply chains are being transformed, and the movement of data across borders is now central to the operation of the global economy. Provisions in trade agreements address many aspects of the digital economy – from cross-border data flows, to the protection of citizens’ personal data, and the regulation of the internet and new technologies like artificial intelligence and algorithmic decision-making. The UK government has identified digital trade as a priority in its Global Britain strategy and one of the main sourc
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