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Books on the topic 'Customer engagement behaviour'

Author: Grafiati

Published: 10 January 2023

Last updated: 28 January 2023

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1

Trust, social relations and engagement: Understanding customer behaviour on the Web. Basingstoke, Hampshire: Palgrave Macmillan, 2012.

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2

Padua, D. Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web. Palgrave Macmillan, 2012.

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3

Padua, D. Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web. Palgrave Macmillan, 2012.

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4

Padua, Donatella. Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web. Palgrave Macmillan, 2012.

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5

Conduit, Jodie, Roderick J. Brodie, and Linda D. Hollebeek. Customer Engagement: Contemporary Issues and Challenges. Taylor & Francis Group, 2015.

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6

Conduit, Jodie, Roderick J. Brodie, and Linda D. Hollebeek. Customer Engagement: Contemporary Issues and Challenges. Taylor & Francis Group, 2015.

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7

Customer Engagement: Contemporary issues and challenges. Routledge, 2015.

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8

Conduit, Jodie, Roderick J. Brodie, and Linda D. Hollebeek. Customer Engagement: Contemporary Issues and Challenges. Taylor & Francis Group, 2017.

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9

Conduit, Jodie, Roderick J. Brodie, and Linda D. Hollebeek. Customer Engagement: Contemporary Issues and Challenges. Taylor & Francis Group, 2015.

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10

Conduit, Jodie, Roderick J. Brodie, and Linda D. Hollebeek. Customer Engagement: Contemporary Issues and Challenges. Taylor & Francis Group, 2015.

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11

Suki, Norazah Mohd. Handbook of Research on Technology Applications for Effective Customer Engagement. IGI Global, 2020.

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12

Suki, Norazah Mohd. Handbook of Research on Technology Applications for Effective Customer Engagement. IGI Global, 2020.

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13

Żyminkowska, Katarzyna. Customer Engagement in Theory and Practice: A Marketing Management Perspective. Palgrave Pivot, 2019.

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14

Suki, Norazah Mohd. Handbook of Research on Technology Applications for Effective Customer Engagement. IGI Global, 2020.

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15

Suki, Norazah Mohd. Handbook of Research on Technology Applications for Effective Customer Engagement. IGI Global, 2020.

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16

Data-Driven: Harnessing Insights and AI to Reinvent Customer Engagement. McGraw-Hill Education, 2018.

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17

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. IGI Global, 2016.

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18

Kaufmann, Hans-Ruediger, and Mohammad Fateh Ali. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior. IGI Global, 2017.

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19

Druica, Elena, and Fabio Musso. Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences. IGI Global, 2019.

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20

Druica, Elena, and Fabio Musso. Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences. IGI Global, 2019.

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21

Druica, Elena, and Fabio Musso. Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences. IGI Global, 2019.

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22

Druica, Elena, and Fabio Musso. Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences. IGI Global, 2019.

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23

The Xiaomi way: Customer engagement strategies that built one of the largest smartphone companies in the world. McGraw-Hill Education, 2017.

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24

Wanqiang, Li. The : Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World. McGraw-Hill Education, 2016.

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25

Hoechlin, Neil. Customer Service Care Support Success for Life: Exceptional Client Services, Support and Behavior by Becoming Customer Centric and Obsessed to Improve Retention, Engagement, Experience and Lifetime Value. Independently Published, 2018.

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26

Simon, Morris. Financial Services Regulation in Practice. Oxford University Press, 2016. http://dx.doi.org/10.1093/law/9780199688753.001.0001.

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This textbook provides an overview of the current landscape of financial services regulation in the UK. Following the financial crisis, the UK regulatory scene has undergone significant changes. This book explains the different functions and responsibilities of the various UK regulatory bodies, most notably the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA). The constitutions, objectives, and rules that govern the behaviour of these key UK regulatory authorities are examined. The fundamental concept of the ‘general prohibition’—which provides that no person may carry on a regulated activity in the UK unless authorised or exempt—is given a thorough treatment. The regulated activities covered by the general prohibition, and any exclusions (contained in the Regulated Activities Order (RAO)), are also considered. The standards required of firms and individuals are given comprehensive analysis: the FCA’s five main conduct of business sourcebooks are scrutinised, as is the increased regulator engagement with the regulation of individuals (specifically in relation to senior management and customer—facing staff). The key concept of passporting within the European Economic Area (EEA) is explained for firms based in the EEA and the UK. Both the prudential regulations imposed by UK regulators and the regulations on financial promotions are reviewed. The regulators’ role in relation to financial crime is analysed. The nature of the FCA and PRA’s powers of enforcement and supervision are discussed. Consideration is also given to the various ways in which consumers may obtain redress.

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27

Bridger, Darren. Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability. Kogan Page, Limited, 2017.

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28

Bridger, Darren. Neuro design: Neuromarketing insights to boost engagement and profitability. 2017.

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29

Fisher, John G. Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees. Kogan Page, Limited, 2013.

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30

Fisher, John G. Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees. Kogan Page, Limited, 2013.

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