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Relevant bibliographies by topics / Customer engagement value

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Academic literature on the topic 'Customer engagement value'

Author: Grafiati

Published: 11 September 2021

Last updated: 30 July 2025

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Journal articles on the topic "Customer engagement value"

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Ofi, Eka Novyanti. "Proposed Marketing Strategy Based on Customer Value Using CLV Model (Case Study of Natione Tech)." International Journal of Current Science Research and Review 06, no. 07 (2023): 4935–40. https://doi.org/10.5281/zenodo.8176422.

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Abstract : This research focuses on customer engagement strategies for technology companies to become industry leaders. It emphasizes the importance of leveraging profitable customers through Customer Lifetime Value (CLV) analysis, segmentation and targeted marketing. By analyzing real data from Natione Tech, the study identified three key factors: current value, potential value, and customer loyalty. Based on this analysis, 57 customers are categorized into high, medium, and low-profit segments, each requiring tailored marketing approaches. The strategies include personalized communication, c

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D. Kaltcheva, Velitchka, Anthony Patino, Michael V. Laric, Dennis A. Pitta, and Nicholas Imparato. "Customers' relational models as determinants of customer engagement value." Journal of Product & Brand Management 23, no. 1 (2014): 55–61. http://dx.doi.org/10.1108/jpbm-07-2013-0353.

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Purpose – The authors apply Alan P. Fiske's relational models framework to customers' engagement with service firms – specifically, they propose that customers who hold different relational models for the service firm are likely to engage with the firm in dissimilar ways, thus generating different types of customer engagement value for the firm. Fiske's relational models framework is eminently suitable for studying customer-service firm engagement because it is widely adopted in the social sciences as a rigorously developed framework for conceptualizing social interactions. Design/methodology/

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Kmet, Carolyn Tang, and Jonathan Copulsky. "Augmenting customer lifetime value with omnichannel engagement." Applied Marketing Analytics: The Peer-Reviewed Journal 10, no. 3 (2024): 205. https://doi.org/10.69554/wkcp1506.

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Organisations have long used lifetime value (LTV) to measure the value a customer represents to the business over the course of the relationship. Once a business quantifies this value, LTV informs decisions ranging from how much to spend on acquisition and engagement campaigns to how much to expend on customer service and retention efforts. In this paper, current philosophies and measurement approaches used to calculate customer LTV are briefly reviewed and an evolution of the LTV framework that incorporates omnichannel customer engagement is recommended. While current LTV inputs rely mostly o

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Kunz, Werner, Lerzan Aksoy, Yakov Bart, et al. "Customer engagement in a Big Data world." Journal of Services Marketing 31, no. 2 (2017): 161–71. http://dx.doi.org/10.1108/jsm-10-2016-0352.

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Purpose This paper aims to propose that the literature on customer engagement has emphasized the benefits of customer engagement to the firm and, to a large extent, ignored the customers’ perspective. By drawing upon co-creation and other literature, this paper attempts to alleviate this gap by proposing a strategic framework that aligns both the customer and firm perspectives in successfully creating engagement that generates value for both the customer and the bottom line. Design/methodology/approach A strategic framework is proposed that includes the necessary firm resources, data, process,

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Terason, Sid, Shixin Zhao, and Pirayut Pattanayanon. "Customer value and customer brand engagement: Their effects on brand loyalty in automobile business." Innovative Marketing 17, no. 2 (2021): 90–101. http://dx.doi.org/10.21511/im.17(2).2021.09.

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The study investigates the extent to which customer value affected brand loyalty among mid-sized automobile customers in Thailand. It`s focused on assessing whether customer brand engagement acted as an intervening variable in the relationship between customer value and brand loyalty. A questionnaire was distributed to a random sample of 380 current users of medium-sized passenger automobiles in Thailand; these participants were drawn from the list of automobile customers using a multistage sampling technique. The dealership customers were asked to complete an electronic survey using their cel

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Hernando, Hernando, and Liem Bambang Sugiyanto. "The Effect of Customer Value, Trust, and Customer Satisfaction on Customer Loyalty Mediated By Customer Engagement (Empirical Study: Customer Music Course In Jakarta)." Asian Journal of Social and Humanities 2, no. 12 (2024): 3162–83. http://dx.doi.org/10.59888/ajosh.v2i12.441.

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This study aims to investigate the impact of customer value, trust, and customer satisfaction on customer loyalty, with customer engagement as a mediating variable, focusing on music course customers in Jakarta. Utilizing a quantitative approach, data was collected from 95 respondents who have been customers of music courses for more than three months and are over 18 years old. The data was analyzed using Partial Least Square (PLS) with the SmartPLS 3.0 software. The results of the study indicate that trust and customer value positively and significantly influence customer engagement, which in

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Gueye Mane, Allan, and Pape Alioune Diop. "Drivers of Customer Brand Engagement and Value Co-Creation in China: A Prioritization Approach." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 3, no. 4 (2017): 7–19. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.34.1001.

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Engaging customers in co-creation activities and making them active partners in the value creation and innovation processes as a new marketing perspective has become a widely accepted approach in today’s highly competitive business environment. However, research on the subject has mainly focused on the factors that motivate the customers to participate in co-creation. Little is known about the firm-based factors that can have impacts on the customers’ motivations. Using a prioritization approach with Analytical Hierarchy Process, the aim of this paper is to analyze the relative importance of p

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Aluri, Ajay, Bradley S. Price, and Nancy H. McIntyre. "Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program." Journal of Hospitality & Tourism Research 43, no. 1 (2018): 78–100. http://dx.doi.org/10.1177/1096348017753521.

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Hospitality venues traditionally use historical data from customers for their customer relationship management systems, but now they can also collect real-time data and automated procedures to make dynamic decisions and predictions about customer behavior. Machine learning is an example of automated processes that create insights into cocreation of value through dynamic customer engagement. To show the merits of automation, machine learning was implemented at a major hospitality venue and compared with traditional methods to identify what customers value in a loyalty program. The results show

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Quach, Sara, Wei Shao, Mitchell Ross, and Park Thaichon. "Customer engagement and co-created value in social media." Marketing Intelligence & Planning 38, no. 6 (2019): 730–44. http://dx.doi.org/10.1108/mip-04-2019-0218.

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Purpose The purpose of this paper is to understand the relationship between customer participation, co-created value and customer engagement as well as customer motivation involved in this process. Design/methodology/approach Respondents were randomly exposed to one of the six types of social media scenarios. A total of 181 respondents were drawn from an MTurk opt-in survey panel of individuals who resided in America and were over the age of 18 years. Findings Overall, the results of this study showed that as the level of customer participation increased, the level of co-created value decrease

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Ellway, Benjamin Piers William, and Alison Dean. "Habitus as a value lens to link customer engagement and value cocreation." Journal of Service Theory and Practice 30, no. 1 (2020): 57–77. http://dx.doi.org/10.1108/jstp-04-2019-0093.

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PurposeThis paper uses practice theory to strengthen the theoretical relationship between customer engagement (CE) and value cocreation (VCC), thereby demonstrating how customers may become engaged and remain engaged through VCC practices.Design/methodology/approachThe study adopts a problematization approach to identify shared assumptions evident in service-dominant logic (SDL) and CE research. Practice theory, as a higher-order perspective, is used to integrate the iterative and cyclical processes of VCC and CE, specifically through the theoretical mechanism of habitus.FindingsHabitus acts a

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Dissertations / Theses on the topic "Customer engagement value"

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Zhang, Tingting. "Customer Engagement of Value Co-creation." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460036602.

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Jiao, Wenyu. "Customer engagement in a multichannel context." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2018. http://www.theses.fr/2018ESEC0008.

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Cette thèse traite de la compréhension de l’engagement client dans un contexte multicanal. Le flot de littérature sur le marketing multicanal présente plusieurs lacunes théoriques et managériales, telles que les impacts dynamiques de l’adoption multicanal sur la valeur client, la quantification de la rentabilité des campagnes marketing, le comportement multicanal à travers les marques, etc. (Neslin et al. 2014; Neslin and Shankar 2009). Cette thèse a pour but d’éclairer les impacts dynamiques de l’engagement client sur la valeur client et les revenus de l’entreprise dans un contexte multicanal

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Shin, Hakseung. "Customer Engagement and Value Co-Creation for Hospitality Open Innovation." Diss., Virginia Tech, 2020. http://hdl.handle.net/10919/105132.

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While innovation has been a critical tool for the success of hospitality businesses, there has been little research concerning how hospitality service innovation is created. Focusing on knowledge development for service innovation, this dissertation examines hospitality open innovation processes by highlighting the critical role of customers as important external stakeholders for knowledge creation. More specifically, this research examines how hospitality brand community members engage in brand activities that co-create non-transactional knowledge value for open innovation. To achieve the re

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Bell, Laurence Walter. "The Relationship of Customer Satisfaction and Engagement in Co-Creation of Value." Thesis, Grand Canyon University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10641788.

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<p> A gap in the knowledge base was found in that no research had been performed examining customer satisfaction as an antecedent to co-creation of value. This is important because organizations have difficulty engaging customers in co-creation of value, which has can increase loyalty, trust, innovation, and competitive advantage. The purpose of this study was to examine the relationship between customer satisfaction, as well as its constructs, and engagement in co-creation of value. Because an examination was made of interactions between individuals, the social exchange theory was used as fou

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Mavuya, Mandisa. "Mobile phone applications : understanding if motivations to engage are related to the customer perceived value, customer satisfaction and customer engagement." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59869.

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The growth of the smartphone market and the development of mobile applications for these devices has given created what literature has labelled an Application (App) economy or Application market. The sales income derived from selling mobile applications are driving the income in the economy with projected growth worldwide of USD 75 billion by 2017. By 2020, an estimated 5.8 billion smartphones globally are expected to be in use; this is an increase of 2.6 billion from the 2015 figures. Despite the robust growth and increased usage, many mobile applications are still not utilised by customers

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Grech, Nicholas. "The co-creative classroom: Does value co-creation inhibit or facilitate customer engagement in low socioeconomic education services?" Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/135615/1/Nicholas_Grech_Thesis.pdf.

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Education changes lives, but many low-socioeconomic adolescents struggle to perceive the value of attaining a secondary school education. Despite the efforts of schools, many of these difficult-to-engage customers do not perceive value in engaging. This research draws on literature from services marketing, social marketing and education to examine how value could be co-created with vulnerable young customers. The study involved 20 semi-structured interviews at a single school located in a low-socioeconomic area. The research found that students are capable of value co-creation but face limited

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Eriksson, Maria. "Customer value in commercial experiences : Expecting the unexpected." Doctoral thesis, Mittuniversitetet, Avdelningen för kvalitetsteknik, maskinteknik och matematik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-30593.

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To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. Many academics also argue that commercial experiences deliver a higher customer value than goods and services. More research regarding the character of the commercial experience is needed to understand the needs of the customer and what creates value to the customer. However the existing tools and methods for measuring customer value and customer satisfaction

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Lund, Malin, and Hanna Sieverthson. "Value co-creation through content marketing : a business to business perspective." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12681.

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The age of traditional marketing is beginning to end and the digital revolution will continueits journey. Today, most companies meet their business customers for the first time in a digitalenvironment and decision-makers stay longer more frequently in the digital world beforeinitiating contact with a company. Many argue that companies need to connect, collaborateand co-create with others to be able to succeed. Content marketing and value co-creation arejust some of the methodologies companies could adopt in order to succeed. Previous researchhas investigated value co-creation and partly conten

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Andersson, Joakim, Linus Runesson, and Casper Svensson. "The power of in-store technology : A qualitative study about how in-store technology creates value for Swedish retail companies and their customers." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95755.

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With an ongoing development in technology, retailers faces new challenges in terms of higher customer expectations. To meet these expectations, retail companies can use in-store technology to enhance the shopping experience and to create more value. This study aims to provide an understanding of in-store technology and how retailers can work with these tools in order to create customer value and improve the customer experience. The purpose of this study will be to investigate the Swedish market and see how Swedish retail companies work with in-store technology. In this context, the following

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Curo, Varillas Bruno Francisco. "El Social Media Marketing, la Co-creation of Value y el Customer Brand Engagement en relación al Customer Satisfaction en las marcas deportivas." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655636.

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El presente estudio se centra en analizar las variables Social Media Marketing, Co-creation of Value y Customer Brand Engagement en relación al Customer Satisfaction en marcas deportivas. En primer lugar, existen marcas deportivas que ya han implementado la Co-creación como estrategia en sus redes sociales con el objetivo de generar valor para la marca a través de la participación de sus consumidores. Con lo cual, la mencionada variable fortalece la relación entre la marca y el cliente, dado que el público esté dispuesto a asumir el rol como co-creadores de productos de las marcas deportivas,

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Books on the topic "Customer engagement value"

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Perry, Linda J., Oana Damian, and Amit Lagu. Understanding the Value of Social Media at Airports for Customer Engagement. Transportation Research Board, 2014. http://dx.doi.org/10.17226/22351.

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Maciejewski, Grzegorz, and Piotr Krowicki. Shopping Centre Marketing: Value Creation and Customer Engagement. Taylor & Francis Group, 2024.

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Hoechlin, Neil. Customer Service Care Support Success for Life: Exceptional Client Services, Support and Behavior by Becoming Customer Centric and Obsessed to Improve Retention, Engagement, Experience and Lifetime Value. Independently Published, 2018.

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Tarla, Nicolae. Reimagine Chatbots with Microsoft Power Virtual Agents: Techniques to Improve Customer Service, Increase Engagement and Add More Value to Your Organization. Packt Publishing, Limited, 2021.

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Sweeney, Jill. Word-of-Mouth Marketing. Edited by Erina L. MacGeorge and Lyn M. Van Swol. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780190630188.013.18.

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Word of mouth (WOM) reflects informal communication between private individuals that evaluates goods and services (Anderson, 1998). It provides a highly credible means of persuasion because the communicator is not seen as having a vested interest in selling the recommended product or service. In this chapter, WOM is conceptualized as a type of advice between private parties (typically consumers), focused on goods or services, and not necessarily purposeful or directive. WOM is a very powerful tool, especially given the relatively new focus in marketing on customer engagement and the customer’s

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Book chapters on the topic "Customer engagement value"

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Kumar, V. "When Brand Value Meets Customer Value." In Valuing Customer Engagement. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-43296-5_6.

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Kumar, V. "Customer Engagement Value." In Valuing Customer Engagement. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-43296-5_3.

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Wiesel, Thorsten. "Customer Engagement Value." In Kundenwert. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-10920-2_6.

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Minnema, Alec, Tammo H. A. Bijmolt, J. Andrew Petersen, and Jeffrey D. Shulman. "Managing Product Returns Within the Customer Value Framework." In Customer Engagement Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-61985-9_5.

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Venkatesan, Rajkumar, J. Andrew Petersen, and Leandro Guissoni. "Measuring and Managing Customer Engagement Value Through the Customer Journey." In Customer Engagement Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-61985-9_3.

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Bhattacharya, Subhajit, and Subrata Chattopadhyay. "Understanding the Nuances Influencing Sustainable Consumer Online Brand Engagement." In Sustainable Marketing and Customer Value. Routledge, 2022. http://dx.doi.org/10.4324/9781003173311-2.

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Krowicki, Piotr, and Grzegorz Maciejewski. "Customer engagement in the context of value creation." In Shopping Centre Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781032690544-3.

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Ozuem, Wilson, and Michelle Willis. "Artificial Intelligence and Customer Engagement: Insights and Challenges." In Digital Marketing Strategies for Value Co-Creation 2e. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-84613-7_12.

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Krowicki, Piotr, and Grzegorz Maciejewski. "The perceived value of a shopping centre and customer engagement." In Shopping Centre Marketing. Routledge, 2023. http://dx.doi.org/10.4324/9781032690544-5.

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Sudarti, Ken, Olivia Fachrunnisa, Hendar, and Ardian Adhiatma. "Religious Value Co-Creation: A Strategy to Strengthen Customer Engagement." In Complex, Intelligent and Software Intensive Systems. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-79725-6_41.

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Conference papers on the topic "Customer engagement value"

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Pártlová, Petra, and Kristína Vyšínová. "AI-Powered Value Proposition: Revolutionizing Customer Engagement." In Hradec Economic Days 2025, edited by Martin Kral, Petra Maresova, Krzysztof Firlej, and Ivan Soukal. University of Hradec Kralove, 2025. https://doi.org/10.36689/uhk/hed/2025-01-019.

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Vanderveld, Ali, Addhyan Pandey, Angela Han, and Rajesh Parekh. "An Engagement-Based Customer Lifetime Value System for E-commerce." In KDD '16: The 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM, 2016. http://dx.doi.org/10.1145/2939672.2939693.

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Marrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.

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The world we live in today is pervaded by digital, the net is increasingly present and mixes the dimensions of the physical and the virtual, changing the way we understand, decide and evaluate things and also the way we do business. Artificial intelligence (AI) and related technologies are transforming the way we think and do marketing and the way companies relate to consumers and society.Internet has assumed a key role in nurturing innovation within business ecosystems. AI, big data and Internet of things (IoT) are key drivers of the current revolution in the way of communicating and relating

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Kartanegara, Hardy Wicakra, and Keni Keni. "The Effect of Customer Engagement, Perceived Value and Customer Satisfaction Towards Customer Loyalty in the Indonesian Low-Cost Airlines Industry." In 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220404.008.

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Chin, Thoo Ai, Farrah Merlinda Muharam, Lee Yoke Lai, Zuraidah Sulaiman, Huam Hon Tat, and Tan Liat Choon. "Perceived value and customer brand engagement of transportation network company facebook fan page." In THE 6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING : MOIME18. Author(s), 2018. http://dx.doi.org/10.1063/1.5080058.

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Sahubawa, Latif, Abdul Rohman, Sarto, Suwarman Partosuwiryo, Wahyu Supartono, and Bintang Diniar Kurnia Alam. "Added Value and Consumer Preferences of Salt-Derived Products in Kugar, Kebumen Regency, Central Java." In 3rd International Conference on Community Engagement and Education for Sustainable Development. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.151.27.

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Salt is a chemical compound shaped as a white powder or crystals known for its salty taste, which is then used to improve taste and preserve food in industries. There are three processed salt-derivative products: facial scrubs, foot baths, and bath bombs, whose effects are softening, smoothing, refreshing the skin, deodorizing, cleansing skin impurities, overcoming muscle fatigue, reducing muscle pain, and giving a feeling of relaxation. This research aims to process and analyze the chemical composition, added value, and customer preference for consumption and Spa Salt from Kugar, Kebumen Rege

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Habib, John, Catherine Prentice, Park Thaichon, and Raj Gururajan. "DEVELOPING A COBOTIC MODEL FOR EMPLOYEE AND CUSTOMER ENGAGEMENT." In Tourism and Hospitality Industry: Trends and Challenges. University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. http://dx.doi.org/10.20867/thi.27.29.

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Purpose – The utilisation of artificial intelligence (AI) and service robots within organisations is perceived as a two-fold transformation. While it streamlines processes, enhances quality, and boosts profits, it also poses a threat to job security for employees, potentially leading to a reluctance to collaborate in service creation, resulting in increased turnover and reduced overall involvement. Additionally, customers may experience discomfort during interactions with service robots, leading to perceptions of poor service quality in certain instances. This study aims to explore the dynamic

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Djaya, Kristoforus Hendra, and Erman Arif Sumirat. "Applying Customer Lifetime Value to Justify Investment in Clinic Management System to Improve Customer Engagement in a Multi Chain Clinic." In Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/icebef-18.2019.152.

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Nurcahyo, Rianto, Felix Limyongsen, and Nixon Thomas. "The Impact of Gamification on Game Design, Hedonic Value, and Customer Engagement at E-commerce." In Proceedings of the 3rd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2023, 6 May 2023, Salatiga, Central Java, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.6-5-2023.2333562.

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Sinawang, Beatrice Hillary, Anak Agung Ngurah Perwira Redi, Michael Nayat Young, and Yogi Tri Prasetyo. "Optimizing Value Proposition and Customer Engagement in Mobile Applications: Using UML with Process Chain Analysis." In ICCMB 2024: 2024 7th International Conference on Computers in Management and Business. ACM, 2024. http://dx.doi.org/10.1145/3647782.3647813.

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Reports on the topic "Customer engagement value"

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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.

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Bergeron, Diane. Organizational Wives – The Career Costs of Helping. Center for Creative Leadership, 2025. https://doi.org/10.35613/ccl.2025.2063.

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"Despite comprising nearly half of the global workforce, women are still underrepresented in executive roles across industries and countries. Of the 5,400 companies listed in the S&P Global Corporate Sustainability Assessment, less than 5% had a woman CEO. Although various explanations for gender disparities in career outcomes have been suggested, including unconscious bias, stereotypes, and greater domestic responsibilities, a less explored factor is women's greater engagement in workplace helping. These workplace helping behaviors are known as organizational citizenship behavior (OCB) an

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Ven, Seyhah, and Vutha Hing. Cambodia in the Electronic and Electrical Global Value Chains. Cambodia Development Resource Institute, 2019. https://doi.org/10.64202/wp.119.201900.

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This paper maps Cambodia’s participation in Electronic and Electrical (E&E) value chains using trade statistics. It also conducts SWOT analysis based on both qualitative and quantitative data from a E&E firm survey, from which three major conclusions are drawn. This paper argues that E&E production in Cambodia has expanded rapidly with countries in different development levels featuring coordinated and complex production networks. Companies in Cambodia have joined E&E value chains since 2005; yet the scale, scope, and depth of production are so far beyond most comparable countr

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