Academic literature on the topic 'Customer experience (CEx)'
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Journal articles on the topic "Customer experience (CEx)"
Ietto, Beatrice, Federica Pascucci, and Gian Luca Gregori. "Defining customer experiential knowledge and its dimensions: a conceptualization starting from a netnographic study of specialty coffee blogs." Journal of Knowledge Management 25, no. 11 (June 22, 2021): 149–74. http://dx.doi.org/10.1108/jkm-12-2020-0910.
Full textElidjen, Elidjen. "A Review Of CEM: Customer Engagement as Innovation Co-Creator." ComTech: Computer, Mathematics and Engineering Applications 4, no. 2 (December 1, 2013): 914. http://dx.doi.org/10.21512/comtech.v4i2.2531.
Full textChen, Xinxin, and Hongyan Yu. "The Impacts of the Personality Attribute of Time and Money on Customer Engagement Behavior: A Self-concept Perspective." International Business Research 13, no. 7 (May 27, 2020): 14. http://dx.doi.org/10.5539/ibr.v13n7p14.
Full textSingh, Jagwinder, and Shivani Saini. "Importance of CEM in CRM-CL framework." Journal of Modelling in Management 11, no. 1 (February 8, 2016): 91–115. http://dx.doi.org/10.1108/jm2-05-2014-0038.
Full textTran, Quynh Xuan, My Van Dang, and Nadine Tournois. "The role of servicescape and social interaction toward customer service experience in coffee stores. The case of Vietnam." International Journal of Culture, Tourism and Hospitality Research 14, no. 4 (May 21, 2020): 619–37. http://dx.doi.org/10.1108/ijcthr-11-2019-0194.
Full textSong, Jahyun, Hyoungeun Moon, and Miyoung Kim. "When do customers engage in brand pages? Effects of social presence." International Journal of Contemporary Hospitality Management 31, no. 9 (September 9, 2019): 3627–45. http://dx.doi.org/10.1108/ijchm-10-2018-0816.
Full textHarwood, Tracy, and Tony Garry. "An investigation into gamification as a customer engagement experience environment." Journal of Services Marketing 29, no. 6/7 (September 14, 2015): 533–46. http://dx.doi.org/10.1108/jsm-01-2015-0045.
Full textCheng, Yusi, Wei Wei, and Lu Zhang. "Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention." International Journal of Contemporary Hospitality Management 32, no. 10 (September 11, 2020): 3227–48. http://dx.doi.org/10.1108/ijchm-04-2020-0319.
Full textTrini, Dewi, and M. Noor Salim. "Customer Experience Marketing (CEM), Customer Satisfaction and Customer Trust Affects Customer Loyalty: A Study on Star Hotels in Jakarta Province." Business Management and Strategy 9, no. 2 (December 23, 2018): 100. http://dx.doi.org/10.5296/bms.v9i2.13615.
Full textIntintoli, Vincent J., Matthew Serfling, and Sarah Shaikh. "CEO Turnovers and Disruptions in Customer–Supplier Relationships." Journal of Financial and Quantitative Analysis 52, no. 6 (December 2017): 2565–610. http://dx.doi.org/10.1017/s0022109017000965.
Full textDissertations / Theses on the topic "Customer experience (CEx)"
Popp, Wolfgang. "Customer Experience (CEX) und Weiterempfehlungsverhalten theoretische Bezüge und Managementimplikationen." München FGM-Verl, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2652922&prov=M&dok_var=1&dok_ext=htm.
Full textLiu, Wei. "Mapping Customer Experiences: The Role of Touchpoints in Determining Consumer Evaluations." Thesis, Griffith University, 2016. http://hdl.handle.net/10072/367892.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Ullberg, Matilda, Alexandra Greus, and Sofia Dollerup. "Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44041.
Full textKrüger, Stephanus Paulus. "Customer perception on the effectiveness of customer centric sales channels in a financial cooperation in South Africa / Stephanus Paulus Krüger." Thesis, 2014. http://hdl.handle.net/10394/11185.
Full textMBA, North-West University, Potchefstroom Campus, 2014
Gomes, Cláudio Bessa. "Nikita Cabeleireiros wants to improve the efficiency of its customer relationship management by adopting an appropriate CRM strategy." Master's thesis, 2010. http://hdl.handle.net/10071/3803.
Full textA posição que as PMEs (Pequenas e Médias Empresas) ocupam nas economias nacionais tem vindo a crescer, sendo extremamente importantes para o desenvolvimento das economias. A procura de aplicações de CRM nas PMEs tem vindo a aumentar, por esta razão, a estratégia de CRM tem apresentado um rápido desenvolvimento nos últimos anos. A minha tese de mestrado, consiste num estudo aprofundado sobre a implementação de uma estratégia de CRM na Nikita Cabeleireiros, uma PME num mercado comum. Examina, também, os principais riscos e benefícios da implementação de uma estratégia de CRM. Outro conceito é apresentado, CEM (Gestão das experiências do cliente), como próximo factor competitivo e elemento de diferenciação entre PMEs. A revisão da literatura resulta de uma pesquisa intensiva e analisa artigos e documentos referente aos tópicos anteriormente mencionados. O resultado desta pesquisa mostra que PMEs devem “abraçar” uma estratégia focada no cliente, tal como a estratégia de CRM, com a finalidade de melhorar o serviço ao cliente o que irá aumentar a taxa de retenção dos clientes e a respectiva, lealdade. Este estudo acredito que será uma evidência útil para as PMEs adoptarem um estratégia de CRM e iniciar mais investigações relativamente a estes tópicos.
Books on the topic "Customer experience (CEx)"
Dongen, Beate van, and Deborah Wietzes. Cex Sells: New Inspiration for Valuable Experiences. Bis B.V., Uitgeverij (BIS Publishers), 2017.
Find full textBook chapters on the topic "Customer experience (CEx)"
Chimeno, Samuel Gallego. "Customer Experience Management (CEM)." In Advances in Intelligent Systems and Computing, 465–70. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-99608-0_65.
Full textCiftci, Olena, and Katerina Berezina. "Exploring Customer Experience with Service Robots in Hospitality and Tourism: Activity Theory Perspective." In Information and Communication Technologies in Tourism 2023, 65–76. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25752-0_6.
Full textArineli, A., and H. Quintella. "Critical Success Factors on Implementation of Customer Experience Management (CEM) Through Extended Marketing Mix." In Lecture Notes in Management and Industrial Engineering, 197–204. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-14078-0_23.
Full textShashaj, Ariona, Davide Stirparo, and Mohammad Kazemi. "CEA-TM: A Customer Experience Analysis Framework Based on Contextual-Aware Topic Modeling Approach." In IFIP Advances in Information and Communication Technology, 659–72. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-79150-6_52.
Full textKim, Hye Jung, Myeong Sook Park, and Jiin Hwang. "A Study on the Customer Experience Management (CEM) by Applying Walk-Through Audit (WtA); Focused on Hospitality Service Cases." In Emotional Artificial Intelligence and Metaverse, 15–26. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-16485-9_2.
Full textWeber, Marcel, and Arend Hofsink. "Design and Development of the CEM-Dashboard: A Diagnostic Tool to Determine Your Current Position and Improvement Directions in Customer Experience Management." In Customization 4.0, 405–21. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77556-2_25.
Full textVidili, Ilenia. "Customer Experience." In Advances in Business Information Systems and Analytics, 183–209. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-3756-5.ch011.
Full textBean, Erik P. "Benchmark Academy Study Ties Customer Experience to Emotional Branding." In Driving Customer Appeal Through the Use of Emotional Branding, 41–54. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2921-7.ch003.
Full textJaziri-Bouagina, Dhouha. "The Tacit Knowledge Through the Customer Experience." In Advances in Knowledge Acquisition, Transfer, and Management, 1–29. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2394-9.ch001.
Full textSorrentino, Annarita. "Customer Experience Management (CEM). State-of-the-Art and Best Practices." In Defining, Measuring and Managing Consumer Experiences, 71–90. Routledge, 2020. http://dx.doi.org/10.4324/9781003037347-5.
Full textConference papers on the topic "Customer experience (CEx)"
Safdar, Saria, Shoab Ahmed Khan, and Arslan Shaukat. "Customer Experience Management (CEM) for Automation, Data Collection and Methodology." In 2019 International Conference on Information and Communication Technology Convergence (ICTC). IEEE, 2019. http://dx.doi.org/10.1109/ictc46691.2019.8939860.
Full textTarmizi, Rasyid, H. Suhada, Desy Apriani, Muhaimin Hasanudin, Dedy Prasetya Kristiadi, and Wahyu Hidayat. "Customer Experience Management (CEM) Supports the Quality of Hospital Services Based on RFID." In 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210304.156.
Full textVerstricht, Jan. "Long-Term Monitoring Experiences at the HADES Underground Lab and its Relevance for Radwaste Repository Monitoring." In ASME 2013 15th International Conference on Environmental Remediation and Radioactive Waste Management. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/icem2013-96332.
Full textReports on the topic "Customer experience (CEx)"
Marshak, Ronni. Does B2B Customer Experience Differ from B2C CX? Boston, MA: Patricia Seybold Group, July 2012. http://dx.doi.org/10.1571/ht07-13-12cc.
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