Relevant bibliographies by topics / Customer loyalty programs

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Customer loyalty programs'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 July 2024

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Journal articles on the topic "Customer loyalty programs"

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Uncles, Mark D., Grahame R. Dowling, and Kathy Hammond. "Customer loyalty and customer loyalty programs." Journal of Consumer Marketing 20, no. 4 (July 1, 2003): 294–316. http://dx.doi.org/10.1108/07363760310483676.

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Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the passive acceptance of brands than by strongly‐held attitudes about them. From this perspective, the demand‐enhancing potential of loyalty programs is more limited than might be hoped. Reviews three different perspectives on loyalty, and relates these to a framework for understanding customer loyalty that encompasses customer brand commitment, customer brand acceptance and customer brand buying. Uses this framework to analyze the demand‐side potential of loyalty programs. Discusses where these programs might work and where they are unlikely to succeed on any large scale. Provides a checklist for marketers.
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Vatsa, Vidushi, Bhawna Agarwal, and Ruchika Gupta. "Unlocking the potential of loyalty programs in reference to customer experience with digital wallets." Innovative Marketing 19, no. 1 (March 30, 2023): 233–42. http://dx.doi.org/10.21511/im.19(1).2023.20.

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The emergence of digital technology has fundamentally transformed how businesses generate value for their customers. One of the critical components of this paradigm shift in digital transformation is improving customer experience, which benefits both consumers and organizations. This study aims to evaluate customer experience and its influence on customer satisfaction and loyalty in the digital wallet domain. It also analyzes the moderating role of loyalty programs. This study was conducted in the Indian context since, alongside advancements in technology and a focus on digitalization, there has been a substantial increase in the acceptance of cashless payment options. The data from 349 respondents using the snowball sampling technique were collected through Google Forms, and SmartPLS 4.0 was used for analysis.The results showed that loyalty and satisfaction are significantly influenced in the digital wallet domain if organizations work on factors affecting customer experience. The results also proved that loyalty programs moderate the relationship between customer experience and customer satisfaction.This analysis successfully unlocked the potential of loyalty programs and established that loyalty programs do not moderate customer loyalty. However, organizations must note that poorly designed loyalty programs are just like any other sale promotion scheme, which adds up to the promotional expense without achieving the overall long-term objective of sustaining loyal consumers.
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Ramaseshan, B., and Robyn Ouschan. "Investigating status demotion in hierarchical loyalty programs." Journal of Services Marketing 31, no. 6 (September 11, 2017): 650–61. http://dx.doi.org/10.1108/jsm-11-2016-0377.

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Purpose The purpose of this paper is to extend research on customer loyalty status and customer demotion by investigating if the effect of demotion on customer attitudinal and behavioral responses is the same for top-tier and low-tier customers in the context of airlines. Design/methodology/approach A survey was conducted with travelers intercepted at large airport terminals in Australia. Multivariate analyses examined group differences across status change (no change vs demoted) and status level (high status vs low status). Multi-group moderation structural equation modeling (SEM) analysis tested the moderating role of status (high status vs low status) on the effects of demotion on the relationship between customers’ attitudes and loyalty intention, and between loyalty intention and share of wallet. Findings This study shows that the detrimental effects of demotion on the relationship between customer satisfaction/commitment/perceived betrayal on loyalty intentions, and on the relationship between loyalty intentions and share of wallet are stronger for “high status” than “low status” customers. Research limitations/implications A cross-sectional design was employed to investigate customer demotion in the airline industry. Future studies could investigate different types of demotions in other industries by employing a longitudinal design. Practical implications The study provides new insight about the effects of status demotion and highlights that service firms could be jeopardizing the loyalty of numerous valuable customers, especially among the “high status” customer group. Originality/value This study reveals loyalty status moderates the effect of demotion on customer attitudinal responses and loyalty behaviors. It draws on social identity, social comparison, emotion and equity theories to explain the different effects of demotion on customers from different status level groups.
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Kwiatek, Piotr, Vladimir Dženopoljac, and Abdul Rauf. "Loyalty program value: Give me more or treat me better?" Menadzment u hotelijerstvu i turizmu 9, no. 2 (2021): 11–23. http://dx.doi.org/10.5937/menhottur2102011k.

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Customer loyalty programs are frequently used by companies to establish and improve relationships with customers by providing them with rewards. Loyalty programs investigated in the literature focus mainly on tangible rewards and economic benefits offered to the customers. However, some research done on intangible rewards of loyalty programs suggest that they can be superior to tangible benefits in affecting customer loyalty. Previous research drew conclusions in industry-specific settings. The aim of the paper is to assess the impact of tangible and intangible benefits on customer loyalty using an on-line customer panel representing different industries. The data collected from over 300 customers is subjected to CFA/SEM analysis in R environment. The main contribution of the present study is that it represents the first attempt (to the best of authors" knowledge) to capture loyalty programs" tangible and intangible value in an Arab cultural context, given the fact the focus was on the participants from the United Arab Emirates. Several important dimensions of LP programs in an Arab country are revealed. Firstly, the study confirmed that social value of a loyalty program significantly impacts customer loyalty. In addition, it was confirmed that the flexibility of a loyalty program increased customer loyalty. Ultimately, it was established that customers value intangible benefits more than the tangible ones.
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Wagner, Tillmann, Thorsten Hennig-Thurau, and Thomas Rudolph. "Does Customer Demotion Jeopardize Loyalty?" Journal of Marketing 73, no. 3 (May 2009): 69–85. http://dx.doi.org/10.1509/jmkg.73.3.069.

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Hierarchical loyalty programs award elevated customer status (e.g., “elite membership”) to consumers who meet a predefined spending level. However, if a customer subsequently falls short of the required spending level, firms commonly revoke that status. The authors investigate the impact of such customer demotion on loyalty intentions toward the firm. Building on prospect theory and emotions theory, the authors hypothesize that changes in customer status have an asymmetric negative effect, such that the negative impact of customer demotion is stronger than the positive impact of status increases. An experimental scenario study provides evidence that loyalty intentions are indeed lower for demoted customers than for those who have never been awarded a preferred status, meaning that hierarchical loyalty programs can drive otherwise loyal customers away from a firm. A field study using proprietary sales data from a different industry context demonstrates the robustness of the negative impact of customer demotion. The authors test the extent to which design variables of hierarchical loyalty programs may attenuate the negative consequences of status demotions with a second experimental scenario study and present an analytical model that links status demotion to customer equity to aid managerial decision making.
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Hofman-Kohlmeyer, Magdalena. "CUSTOMER LOYALTY PROGRAM AS A TOOL OF CUSTOMER RETENTION: LITERATURE REVIEW." CBU International Conference Proceedings 4 (September 21, 2016): 199–203. http://dx.doi.org/10.12955/cbup.v4.762.

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Customer loyalty is a highly valuable asset. To gain loyalty of current customers and create attachments, the growing ranks of entrepreneurs decide on implementation of loyalty programs. This article aims at providing a theoretical outlook on various approaches on loyalty programs derived from literature review and identifing the factors which lead to success of a company. The literature review offers some directives for managers which are useful in the preparation of rewarding programs and are also a source of valuable customer information that helps in building future marketing strategies. We concluded that loyalty programs impact customers using financial and psychological factors to maintain long-term loyalty. Furthermore, loyalty programs should include financial as well as affective components as only financial incentives don’t guarantee a long-term relationship.
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Myftaraj, Ervin, and Brunela Trebicka. "Analyzing the impact of loyalty card programs on customer behavior: insights from the Albanian market." F1000Research 12 (August 23, 2023): 1028. http://dx.doi.org/10.12688/f1000research.138185.1.

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Background: Loyalty card programs have become prevalent in the retail industry, offering various benefits and rewards to customers. This study aims to analyze the impact of loyalty card programs on customer behavior in the Albanian market. Methods: A survey was conducted among a diverse sample of customers from different retail sectors in Albania. The survey collected data on awareness, satisfaction, loyalty, and customized benefits. The survey was distributed between March and May 2023, and responses were collected electronically. The survey responses were analyzed to address the research questions and test the hypotheses. Results: The findings indicate a significant level of awareness among respondents regarding loyalty card programs. Higher satisfaction with specific benefits, such as discounts and accumulating points, is associated with higher levels of customer loyalty. Customers who reported higher frequencies of loyalty card usage demonstrated greater loyalty. Customized benefits, particularly discounts and accumulating points, significantly influenced customer satisfaction. However, other benefit categories did not show statistically significant associations with loyalty. Conclusion: The study highlights the importance of promoting loyalty card programs to enhance awareness among customers. Improving and optimizing loyalty card benefits based on customer feedback is recommended. Encouraging frequent usage of loyalty cards and personalizing benefits to align with customer preferences are key strategies to foster customer loyalty. The findings provide valuable insights for practitioners in the retail sector to enhance customer engagement, satisfaction, and loyalty.
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Myftaraj, Ervin, and Brunela Trebicka. "Analyzing the impact of loyalty card programs on customer behavior: insights from the Albanian market." F1000Research 12 (October 16, 2023): 1028. http://dx.doi.org/10.12688/f1000research.138185.2.

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Background: Loyalty card programs have become prevalent in the retail industry, offering various benefits and rewards to customers. This study aims to analyze the impact of loyalty card programs on customer behavior in the Albanian market. Methods: A survey was conducted among a diverse sample of customers from different retail sectors in Albania. The survey collected data on awareness, satisfaction, loyalty, and customized benefits. The survey was distributed between March and May 2023, and responses were collected electronically. The survey responses were analyzed to address the research questions and test the hypotheses. Results: The findings indicate a significant level of awareness among respondents regarding loyalty card programs. Higher satisfaction with specific benefits, such as discounts and accumulating points, is associated with higher levels of customer loyalty. Customers who reported higher frequencies of loyalty card usage demonstrated greater loyalty. Customized benefits, particularly discounts and accumulating points, significantly influenced customer satisfaction. However, other benefit categories did not show statistically significant associations with loyalty. Conclusion: The study highlights the importance of promoting loyalty card programs to enhance awareness among customers. Improving and optimizing loyalty card benefits based on customer feedback is recommended. Encouraging frequent usage of loyalty cards and personalizing benefits to align with customer preferences are key strategies to foster customer loyalty. The findings provide valuable insights for practitioners in the retail sector to enhance customer engagement, satisfaction, and loyalty.
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Myftaraj, Ervin, and Brunela Trebicka. "Analyzing the impact of loyalty card programs on customer behavior: insights from the Albanian market." F1000Research 12 (November 21, 2023): 1028. http://dx.doi.org/10.12688/f1000research.138185.3.

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Background Loyalty card programs have become prevalent in the retail industry, offering various benefits and rewards to customers. This study aims to analyze the impact of loyalty card programs on customer behavior in the Albanian market. Methods A survey was conducted among a diverse sample of customers from different retail sectors in Albania. The survey collected data on awareness, satisfaction, loyalty, and customized benefits. The survey was distributed between March and May 2023, and responses were collected electronically. The survey responses were analyzed to address the research questions and test the hypotheses. Results The findings indicate a significant level of awareness among respondents regarding loyalty card programs. Higher satisfaction with specific benefits, such as discounts and accumulating points, is associated with higher levels of customer loyalty. Customers who reported higher frequencies of loyalty card usage demonstrated greater loyalty. Customized benefits, particularly discounts and accumulating points, significantly influenced customer satisfaction. However, other benefit categories did not show statistically significant associations with loyalty. Conclusion The study highlights the importance of promoting loyalty card programs to enhance awareness among customers. Improving and optimizing loyalty card benefits based on customer feedback is recommended. Encouraging frequent usage of loyalty cards and personalizing benefits to align with customer preferences are key strategies to foster customer loyalty. The findings provide valuable insights for practitioners in the retail sector to enhance customer engagement, satisfaction, and loyalty.
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Mrkosová, Klára, Ondřej Dufek, and Luděk Majer. "Loyalty programs as a part of company’s marketing strategy." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 2 (2011): 199–204. http://dx.doi.org/10.11118/actaun201159020199.

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This paper aims to characterize the current status of using customer loyalty programs in the Czech Republic. Customer loyalty programs are evaluated as a part of marketing communication, where especially customer cards have a specific role in communication mix of selected companies. Furthermore, customer loyalty programs are evaluated from the perspective of internal marketing system company, as an invaluable source of data about customers. Obtained data are used for decisions on segmentation, targeting and overall marketing strategy. Customer loyalty programs in the Czech Republic are also examined from the perspective of consumers – factors that influence consumer involvement in these programs are evaluated. The paper also shows the results of desk research about personal information provided by consumers to engage in customer loyalty programs.
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Dissertations / Theses on the topic "Customer loyalty programs"

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Romppanen, Maiju, Cecilia Kellgren, and Ladan Moradi. "Customer Loyalty Research : Can customer loyalty programs really build loyalty?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.

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Background:

During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessarily as profitable as believed and it is not easy for companies to gain competitive advantage because almost all companies have similar customer clubs.

Purpose:

This thesis evaluates through a case study of a Swedish retail company whether customer loyalty programs manage to create loyalty among their members. Appropriate features of loyalty will be examined with the intention to evaluate whether there exists other factors outside the loyalty programs that are also influencing the creation of loyalty.

Method:

A qualitative study was conducted to answer the purpose of the thesis. Within the case study several semi-structured interviews were carried out with INTERSPORT and 20 telephone interviews with INTERSPORT customers. Empirical material was analyzed with a reflection to the theoretical framework and the research questions.

Conclusions:

Customer loyalty programs can enhance the creation of loyalty, but should be seen as a complement to other aspects of the business, namely, the product line, the customer service and the store concept. However, sustainable customer loyalty is difficult to obtain because many customers today are loyal to several companies instead of one.

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Ow, Caryn. "A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2001. https://ro.ecu.edu.au/theses/1059.

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A paradigm shift from mass marketing to the concentrated focus on one-to-one marketing has led to a barrage of tactical strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs across a widening range of industries. Not surprisingly, this has led to significant interest in customer loyalty programs among academics and practitioners. Despite the skepticism of academics relating to the effects of loyalty programs, many organisations have allocated a large amount of the or marketing budgets to developing, implementing and maintaining customer loyalty programs in the hope of generating long-term loyalty in customers. To date, current evaluations of customer loyalty programs have assessed the effects of these programs by focussing on behavioural measures (such as repeat purchases) and on economic outcomes (such as market share, penetration and share of wallet.) While these traditional measures have contributed to the understanding of consumer loyalty and evaluations of a program’s success, it has been recognised by researchers that the measures are inadequate to determine and explain the loyalty-building attributes of loyalty programs. Moreover, studies from the viewpoint of consumers remain lacking. In an attempt to bridge the gap, this qualitative study explores the attributes of customer loyalty programs that result in consumer loyalty to brands from the perspective of the consumer. The fundamental significance of this study is the integration of the behavioural and the attitudinal theoretical approaches used to investigate these attributes. In addition to this integrative approach, the study incorporates theories from relationship marketing. The components of loyalty and attributes of loyalty programs that were investigated were drawn from an extensive review of the brand loyalty, relationship marketing and customer loyalty program literatures. These components and attributes were deemed to be the most significant in establishing long-term consumer loyalty. The data for this qualitative study were derived from twenty-four semi-structured focused interviews with consumers who qualified as members of customer loyalty programs. The tentative conclusions drawn from this research are that from consumer’s points of view: (i) the act of loyalty is exhibited by the continual repeat purchase of the same product from the same store, (ii) the key to a successful customer loyalty program is the implementation of a program that is flexible to its members, (iii) the key to a defensive orientated loyalty program is a good incentive structure and an effective communication program, and (iv) the development and sustenance of a relationship between a consumer and an organisation is vital to the brand loyalty process. The results of this exploratory study provide a deeper understanding of the customer loyalty program phenomenon and the identification of program attributes that result in long-term consumer loyalty from the perspective of consumers. This research highlights that further investigation is required into the loyalty-building attributes of customer loyalty programs, and this will be central to the development of loyalty programs that satisfy consumers and effectively establish long-term loyalty to brands.
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Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

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Selivanova, Olga. "Building Loyalty in Consumer Markets." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18103.

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In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution for their expression in economic terms. These topics are discussed in Chapter 3 and 4. In addition in Chapter 5 and Chapter 6 management of customer loyalty and its determinants will be introduced. By selecting those determinants, which are hidden behind customer motivations to purchase company's products or services, and by managing them, company is able to build customer loyalty and enjoy all associated benefits in a form of increased profitability of its business. Finally in the last chapter loyalty programs and their management are discussed, because they are often used as tools to encourage customer loyalty. All these findings are demonstrated in a case study of Palac Flora, a shopping mall in Prague, which introduced its loyalty program a couple of years ago. The final part of this thesis is devoted to conclusion and bibliography.
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Wachtlová, Dominika. "Optimization of Triola Plc. Loyalty Programme." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205717.

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The aim of this thesis is to suggest optimizations for Triola Plc. loyalty program based on theoretical understanding of loyalty and its role in success of a company, as well as numer-ous practical analyses. The thesis is divided into two main parts. The first part overviews the theoretical knowledge about consumer loyalty and how loyalty program can be an ef-fective tool in building said loyalty. The second part is formed of variety of practical anal-yses, including analysis of Triola sales data, data mining analysis using MML-TGI data ana-lyser, consumer survey and lastly benchmarking analysis. The last chapter is a synthesis of the theoretical and practical parts and suggest recommendations for Triola loyalty program based on the insights gathered throughout the whole thesis.
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Gualberto, Renato Heneine. "An analysis of the impact of the Priority Club Rewards programme on the Crowne Plaza Auckland Hotel's revenue development performance a thesis is submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of International Hospitality Management (MIHM), 2007 /." Click here to access this resource online, 2007. http://aut.researchgateway.ac.nz/handle/10292/103.

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Anderson, Louise. "Make a customer, not a sale : A study on customer's perception of loyalty programs." Thesis, Stockholms universitet, Marknadsföring, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-98854.

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The Swedish food retail industry is one with fierce competition, small product differentiation and increasingly disloyal customers. Consequently in order to create and retain loyal customers many of the stores offer some kind of loyalty schemes. The effectiveness of loyalty programs have been questioned, but it is proposed that in order for a loyalty program to be successful it must offer benefits that are perceived as valuable by customers. Thus the purpose of this qualitative study is to investigate how customers value loyalty programs and how this might affect them in a context where many companies reward their loyal customers. Customer perception of loyalty programs are considered to be grounded in multiple factors such as the design of the loyalty program as well as the competition in the industry. The empirical data was collected through semi-structured interviews with twelve respondents that shopped in a suburban area of Stockholm. The process of the study was influenced by the Grounded theory of method and as coding was used as the method of analysis, three themes related to how customers perceive reward components of loyalty program emerged: Offset of what I give and what I gain, Plan to have control of one’s finances and My perception of value is grounded in me.The findings of the study propose that a customer’s perception of reward components are influenced by what they are offered and by the overall design of the loyalty program. The most significant factor is however the customer self and where she is in life. This is displayed as different customers stated to have different reasons to join a loyalty program, mentioned different reward components as the most valuable one, highlighted different disadvantages as well as perceived the same reward components very differently.
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Ha, Sejin. "How customer loyalty programs can influence relational marketing outcomes using customer-retailer identification to build relationships /." Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1190142786.

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Swiegelaar, Carlo. "The influence of memebers' perceptions of the smart shopper loyalty programme on their loyality to the Pick 'n Pay store in George." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020817.

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In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. Consumers with limited resources search for the best possible alternatives to save money. The latter makes it very difficult for retailers to keep consumers loyal. Marketers claim that successful loyalty programmes can assist retailers in creating consumer loyalty. Based on their structural similarities, Pick 'n Pay adapted the Smart Shopper loyalty programme from Tesco in the United Kingdom in May 2011. This study examined the influence of members' perceptions of the Smart Shopper loyalty programme on their loyalty to the Pick 'n Pay Family Store in George. It also investigated the relationship between consumers' sociodemographic characteristics and their loyalty to the store and to the Smart Shopper loyalty programme. The empirical data were collected by means of questionnaires distributed to Smart Shopper loyalty programme members who patronise the Pick 'n Pay Family Store in George. Three hundred and fifty usable questionnaires were received. Members' perceptions of the Smart Shopper loyalty programme had an significant relationship with their loyalty towards the store. Their perceptions were influenced by the Recognition, Convenience, Savings and exploration and Entertainment they experienced with the Smart Shopper loyalty programme. True and latently loyal consumers regarded Convenience as the most important Smart Shopper benefit, followed by Entertainment, Savings and exploration and Recognition. The distance members resided from the store and their ethnicity were two demographic characteristics that had a significant influence on their loyalty towards the store. However, it has to be pointed out the 58 percent of the respondents were coloured and could have skewed the results. The distance members resided from the store also influenced their loyalty to the Smart Shopper loyalty programme.
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Jeon, Sang Mi. "The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty an empirical investigation of a casino loyalty /." Diss., Connect to online resource - MSU authorized users, 2008.

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Thesis (Ph.D.)--Michigan State University. Community, Agriculture, Recreation, and Resource Studies, 2008.
Title from PDF t.p. (viewed on July 7, 2009) Includes bibliographical references (p. 137-145). Also issued in print.
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Books on the topic "Customer loyalty programs"

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Butscher, Stephan A. Customer clubs and loyalty programmes: A practical guide. Aldershot, Hampshire: Gower, 1998.

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Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Hoboken, N.J: Wiley, 2010.

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Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Hoboken, N.J: Wiley, 2010.

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Elhauge, Einer. Robust exclusion through loyalty discounts. Cambridge, MA: Harvard Law School, 2010.

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Holmberg, Ulrika. Nöjd och trogen kund?: Konsumenters lojalitet mot dagligvarubutiker. Göteborg: Bokförlaget BAS, 2004.

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Institute, Food Marketing, and Willard Bishop Consulting Ltd, eds. Loyalty marketing: After the card is issued. Washington, D.C: Food Marketing Institute, 1998.

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Poland) Ogólnopolska Konferencja Naukowa pt. "Klient = Nasz Pan?" (2010 Goniądz. Klient = nasz pan? Białystok: Wydawnictwo Uniwersytetu w Białymstoku, 2012.

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Marketing, Léger. L'entreprise infidèle. Montréal: Éditions Transcontinental, 2009.

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KOURNIKOVA, IRINA, and VALENTIN SAVIN. BANK MARKETING. ru: Publishing Center RIOR, 2023. http://dx.doi.org/10.29039/02108-8.

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The main purpose of the manual is to adapt the provisions of the general theory of marketing to the specifics of the banking sector. In addition, attention is focused on provisions reflecting current trends in the development of bank marketing, in particular the implementation of a customer-oriented approach. Within the framework of this direction, such problems as the organization of individual services, the formation and management of loyalty, and other topical issues of the strategic development of a commercial bank are considered. The proposed textbook contains educational and methodological material on the course "Bank Marketing". The work is written in accordance with the Federal State Educational Standards of Higher Education in the direction of training "Finance and Credit" and the curricula of the educational programs "Banks and Banking" and "Financial Management". The work is intended for students, undergraduates, graduate students and teachers of financial specialties, as well as specialists in the banking sector.
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Bancroft, George O. A practical guide to credit and collection: Successful techniques to implement a systematic program, improve cash flow, build customer loyalty. New York, NY: AMACOM, 1989.

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Book chapters on the topic "Customer loyalty programs"

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Reinartz, Werner J. "Understanding Customer Loyalty Programs." In Retailing in the 21st Century, 409–27. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-72003-4_25.

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Bijmolt, Tammo H. A., Manfred Krafft, F. Javier Sese, and Vijay Viswanathan. "Multi-tier Loyalty Programs to Stimulate Customer Engagement." In Customer Engagement Marketing, 119–39. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-61985-9_6.

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Chung, Te-Lin, and Sejin Ha. "Loyalty Programs Building Customer-Retailer Relationships: Role of Identity Salience." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 36. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_25.

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Keropyan, Aras, and Anna M. Gil-Lafuente. "Decision Making of Customer Loyalty Programs to Maintain Consumer Constancy." In Lecture Notes in Business Information Processing, 44–53. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-30433-0_6.

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Worthington, Steve. "Loyalty Programs and How They Can Benefit Retailers Through Customer Knowledge." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 644. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_172.

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Sargsyan, Karine. "Future of Consumption." In Future of Business and Finance, 123–31. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-36382-5_11.

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AbstractThe development of the Internet and the ubiquitous technologization of retail have become one of the fundamental driving forces transforming the whole picture of the world. Changing the essence of the product—changing retail and changing end users’ expectations and novel comprehensive real world are affecting customers online behavior, where and exactly how they choose and buy, and the very concept of a product. The new paradigm of the customer journey, that very “relationship” with the customer, provides a wealth of opportunities to justify the value of their product. Technology will not only facilitate convenient and fast shopping but increasingly satisfy the customer’s curiosity inclined to experiment with new products. The source of these metamorphoses will be the solutions of the future: predictive analysis, processing, and collection of big data, virtual, and augmented reality; machine vision; cashless experience; intelligent loyalty programs; a unified shopping experience in all channels; possible content distribution; built ecosystems; speech technologies; blockchain; and many other solutions that seem to us still a curiosity, but this is already a wonderful present, which is actively used by many.
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Morgan, Robert M., Tammy N. Crutchfield, and Russell Lacey. "Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programs." In Relationship Marketing, 71–87. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_5.

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Meftah, Mohamed, Soumaya Ounacer, and Mohamed Azzouazi. "Enhancing Customer Engagement in Loyalty Programs Through AI-Powered Market Basket Prediction Using Machine Learning Algorithms." In Synthesis Lectures on Engineering, Science, and Technology, 319–38. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-50300-9_18.

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Roberts, John. "Customer Loyalty Programmes." In The Palgrave Encyclopedia of Strategic Management, 384–87. London: Palgrave Macmillan UK, 2018. http://dx.doi.org/10.1057/978-1-137-00772-8_715.

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Roberts, John. "Customer Loyalty Programmes." In The Palgrave Encyclopedia of Strategic Management, 1–5. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-349-94848-2_715-1.

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Conference papers on the topic "Customer loyalty programs"

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Ning, Feng, Zhang Ming-li, and Tang Sai-li. "Impact of loyalty programs on relationship benefits and customer loyalty: A customer perspective." In 2010 International Conference on Management Science and Engineering (ICMSE). IEEE, 2010. http://dx.doi.org/10.1109/icmse.2010.5719854.

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Teodorescu, Ioana, Vasile Viorel, and Bogdan cristian Onete. "EVALUATING E-SATISFACTION AND E-LOYALTY BASED ON WEB LEARNING EXPERIENCE." In eLSE 2015. Carol I National Defence University Publishing House, 2015. http://dx.doi.org/10.12753/2066-026x-15-190.

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E-learning initiatives have materialized by expansion of nontraditional learners. The requirements of flexible schedule, geographic location, access to on-line resources and use of new techniques and technologies have increased the number of learners that are seeking e-learning experiences. The main purpose of this paper is to identify and to analyze satisfaction and loyalty of employees that have completed an e-learning course and how e-learning programs contribute to improve CRM activities (customer relationship management) of the companies. Our study will be focused on Kano's model (1984) to evaluate how e-learning influences the CRM process. As CRM is based on strategies and technologies which main goal is to improve business relationships with customers, definetely e-learning programs for employees have impact on CRM activities. E-learning encourages participants to improve their skills, offering them a comprehensive learning. This method of learning determines employees to practice and apply what they learn in daily tasks and make better interactions with customers. Kano analysis was designed to better understand customer needs that contribute to satisfaction and loyalty. The model consists of 5 unique types of requirements: performance (originally called one-dimensional), basic (originally called must-be's), excitement (originally called attractive or delighters), indifferent and reverse. The research will be based on a questionnaire inspired from Kano's survey created to represent a requirement by using two strategic questions, a functional and dysfunctional representation of the requirements. As e-learners want more flexibility and affordability, it is important to investigate their online needs and level of e-satisfaction and e-loyalty.
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Lostakova, Hana, and Marketa Curdova. "Preference of Forms of Customer Loyalty Programs by Clients of Internet Pharmacies." In The 7th International Scientific Conference "Business and Management 2012". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/bm.2012.110.

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Kireev, Vasiliy S., Nikolay P. Posmakov, and Andrey S. Emelyanenko. "Cognitive Model of the Megaproject’s Customer Satisfaction Based on the Factors of Long-term Loyalty Programs." In 2021 3rd International Conference on Control Systems, Mathematical Modeling, Automation and Energy Efficiency (SUMMA). IEEE, 2021. http://dx.doi.org/10.1109/summa53307.2021.9632257.

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Wang, Ke-ji, Ming-li Zhang, and Qing-min Kong. "Research on basic forms and distribution of relationship benefits in customer loyalty programs: Based on relational bonds." In 2014 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI). IEEE, 2014. http://dx.doi.org/10.1109/soli.2014.6960701.

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J, D., Dinuka Chathuranga, J. A, K. A. Dilini, W. A, W. A, and W. G. "Customer Loyalty Program." In 8th International Conference on Advances in Computing, Electronics and Communication - ACEC. Institute of Research Engineers and Doctors, 2019. http://dx.doi.org/10.15224/978-1-63248-165-8-04.

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Sari Sari, Hasrini, and Hamnah Hm Hamnah. "Designing a Customer Loyalty Program." In ICIBE 2020: 2020 The 6th International Conference on Industrial and Business Engineerin. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3429551.3429552.

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Tatarinova, Elena A., Svetlana M. Sycheva, Tatiana V. Mezina, Ekaterina A. Khalimon, and Danijela Cirić Lalić. "Gamification technologies in staff training of Russian and foreign companies." In Sustainable and Innovative Development in the Global Digital Age. Dela Press Publishing House, 2022. http://dx.doi.org/10.56199/dpcsebm.hnvn9756.

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This article examines the feasibility and effectiveness of introducing gamification technologies into the educational process, which is the use of game mechanisms, principles and tools to solve real non-game problems and problems in various areas of public life. The conducted research is a meta-analysis of the current experience of gamification application, obtained from numerous international scientific studies, practical cases and reports of companies. The collected data show an important practical understanding of the application of gamification in the processes of planning and implementing projects, staff education and motivation, customer attraction and retention through loyalty programs. The influence of gamification technologies on the processes of cognition and learning is proved thanks to hardware studies of the brain activity of students during the game exercises using electroencephalography, functional magnetic resonance imaging (fMRI) and functional near-infrared spectroscopy (fNIRS). As a result of the study of the effects of gamification in terms of improving productivity through perceptual learning, conclusions were made that formed the basis for a generalized list of opportunities for using gamification elements in companies. The study systematized the practical results presented by case studies of companies and educational literature, which considered the results of the application of gamification as mostly positive.
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Bulbul, Seref, and Gokhan Ince. "Blockchain-based Framework for Customer Loyalty Program." In 2018 3rd International Conference on Computer Science and Engineering (UBMK). IEEE, 2018. http://dx.doi.org/10.1109/ubmk.2018.8566642.

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Halim, Erwin, Charles Gomarga, A. Raharto Condrobimo, and Marylise Hebrard. "The Impact of the Starbucks Mobile Application Loyalty Program on Customer Loyalty." In 2023 International Conference on Information Management and Technology (ICIMTech). IEEE, 2023. http://dx.doi.org/10.1109/icimtech59029.2023.10277851.

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Reports on the topic "Customer loyalty programs"

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Kim, Jiyoung, and Kathleen Higgins. Effect of Perceived Fit and Attribution of CSR Programs on Brands’ Moral Legitimacy, Customer Satisfaction and Brand Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-835.

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Frequency Reward Vs Customer Loyalty Programs. IEDP Ideas for Leaders, November 2013. http://dx.doi.org/10.13007/265.

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Empowering Uruguay's Small Store Owners to Grow. Inter-American Development Bank, January 2012. http://dx.doi.org/10.18235/0006009.

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Corner stores in Uruguay¿s suburbs and outlying areas are crucial cornerstones of their neighborhoods, selling everything from tomatoes to toothpaste. But no matter how loyal their customers, small shop owners cannot grow their businesses without access to credit.With support from the Inter-American Development Bank's Opportunities for the Majority Initiative (OMJ), Microfinanzas del Uruguay S.A. offers small entrepreneurs an innovative way to leverage their relationships with distributors so they can obtain the credit they need to expand their inventory and enter the formal banking system without leaving their store. OMJ is a providing a partial credit guarantee of up to 51.4 million Uruguayan pesos to Microfinanzas S.A. for the Mayorista program that uses shopkeepers' payment records with distributors to offer them a line of credit. OMJ pioneered leveraging distribution platforms to reach the unbanked at the base of the pyramid; Mayorista builds on that success.
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