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1

Butscher, Stephan A. Customer clubs and loyalty programmes: A practical guide. Aldershot, Hampshire: Gower, 1998.

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2

Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Hoboken, N.J: Wiley, 2010.

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3

Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Hoboken, N.J: Wiley, 2010.

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4

Elhauge, Einer. Robust exclusion through loyalty discounts. Cambridge, MA: Harvard Law School, 2010.

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5

Holmberg, Ulrika. Nöjd och trogen kund?: Konsumenters lojalitet mot dagligvarubutiker. Göteborg: Bokförlaget BAS, 2004.

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6

Institute, Food Marketing, and Willard Bishop Consulting Ltd, eds. Loyalty marketing: After the card is issued. Washington, D.C: Food Marketing Institute, 1998.

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7

Poland) Ogólnopolska Konferencja Naukowa pt. "Klient = Nasz Pan?" (2010 Goniądz. Klient = nasz pan? Białystok: Wydawnictwo Uniwersytetu w Białymstoku, 2012.

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8

Marketing, Léger. L'entreprise infidèle. Montréal: Éditions Transcontinental, 2009.

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9

KOURNIKOVA, IRINA, and VALENTIN SAVIN. BANK MARKETING. ru: Publishing Center RIOR, 2023. http://dx.doi.org/10.29039/02108-8.

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The main purpose of the manual is to adapt the provisions of the general theory of marketing to the specifics of the banking sector. In addition, attention is focused on provisions reflecting current trends in the development of bank marketing, in particular the implementation of a customer-oriented approach. Within the framework of this direction, such problems as the organization of individual services, the formation and management of loyalty, and other topical issues of the strategic development of a commercial bank are considered. The proposed textbook contains educational and methodological material on the course "Bank Marketing". The work is written in accordance with the Federal State Educational Standards of Higher Education in the direction of training "Finance and Credit" and the curricula of the educational programs "Banks and Banking" and "Financial Management". The work is intended for students, undergraduates, graduate students and teachers of financial specialties, as well as specialists in the banking sector.
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10

Bancroft, George O. A practical guide to credit and collection: Successful techniques to implement a systematic program, improve cash flow, build customer loyalty. New York, NY: AMACOM, 1989.

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11

Ziliani, Cristina, and Marco Ieva. Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences. Taylor & Francis Group, 2019.

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12

Ziliani, Cristina, and Marco Ieva. Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences. Taylor & Francis Group, 2019.

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13

Ziliani, Cristina, and Marco Ieva. Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences. Taylor & Francis Group, 2019.

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14

Ziliani, Cristina, and Marco Ieva. Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences. Taylor & Francis Group, 2019.

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15

The customer loyalty solution: What works and what doesn't in customer loyalty programs. New York: McGraw-Hill, 2003.

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16

The Customer Loyalty Solution. New York: McGraw-Hill, 2003.

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17

Butscher, Stephan A. Customer Loyalty Programmes and Clubs. Taylor & Francis Group, 2017.

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18

Butscher, Stephan A. Customer Loyalty Programmes and Clubs. Taylor & Francis Group, 2016.

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19

Butscher, Stephan A. Customer Loyalty Programmes and Clubs. Taylor & Francis Group, 2017.

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20

Customer Loyalty Programmes and Clubs. 2nd ed. Gower Publishing Company, 2002.

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21

Loyalty discounts and naked exclusion. Cambridge, MA: Harvard Law School, 2008.

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22

Humby, Clive, Tim Phillips, and Terry Hunt. Scoring Points: How Tesco Continues to Win Customer Loyalty. Kogan Page, Limited, 2015.

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23

Humby, Clive, Tim Phillips, and Terry Hunt. Scoring Points: How Tesco Continues to Win Customer Loyalty. Kogan Page, Limited, 2008.

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24

The Disloyal Company. Transcontinental, 2009.

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25

Hoffmann, Nicolas. Loyalty Schemes in Retailing: A Comparison of Stand-Alone and Multi-partner Programs. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2013.

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26

Hoffmann, Nicolas. Loyalty Schemes in Retailing: A Comparison of Stand-Alone and Multi-Partner Programs. Lang Publishing, Incorporated, Peter, 2013.

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27

Blokdyk, Gerardus. Customer Loyalty Program Complete Self-Assessment Guide. CreateSpace Independent Publishing Platform, 2017.

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28

Kühnle, Timo. Customer Loyalty Program - Tourist Destination and Bonus Card System. GRIN Verlag GmbH, 2007.

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29

Pohl, Ulrich. Type and Timing of Rewards As Influencing Factors on the Value Perception of a Customer Loyalty Program. GRIN Verlag GmbH, 2007.

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30

Alexandre, Dumas. ha-Rozen mi-Monṭeh Krisṭo: [program]. 2009.

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