Relevant bibliographies by topics / Customer mindset

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Customer mindset'

Author: Grafiati
Published: 4 June 2021
Last updated: 12 February 2022

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Journal articles on the topic "Customer mindset"

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Barwise, Patrick, and Seàn Meehan. "Developing a customer-focused mindset." Journal of Direct, Data and Digital Marketing Practice 7, no. 2 (2005): 122–36. http://dx.doi.org/10.1057/palgrave.dddmp.4340516.

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Lohonauman, Hans. "IPTEKS PERHITUNGAN COSTUMER LIFETIME VALUE." Jurnal Ipteks Akuntansi Bagi Masyarakat 4, no. 1 (2020): 19. http://dx.doi.org/10.32400/jiam.4.1.2020.29236.

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Everyone has a goal to make high profitsin business,. Therefore, every entrepreneur requires value that need to be maintained. This value gives a good attitude to the customers to build a long-term relationship. One of the factors that determine the success of a business is the customers. Customer lifetime value should be noticed by the entrepreneur since it becomes a ways to measure customer's profitability, to analyze marketing, and it is also can be used to create a mindset in running a business. Customer Lifetime Value (CLV) also can create the customer loyalty which can impact for profita
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Mahajan, Gautam. "Customer-centric Circles, the Self-directed Approach to Service and Mindset Changes." Journal of Creating Value 3, no. 1 (2017): 77–87. http://dx.doi.org/10.1177/2394964316684245.

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Front-line people are typically trained so as to modify their behaviour and actions. Unfortunately, these training programmes do not impact the behaviour, though they are useful in imparting skills. This article describes customer-centric circles, and the resultant benefits in customer focus, team work and improved service value creation. Much of this is done through mindset changes that occur when front-line people are self-directed and self-motivated. Customer-centric circles (shortened to customer circles) were started in companies from around 2004. This article describes customer circles;
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Dhar, Ravi, Joel Huber, and Uzma Khan. "Creating Shopping Momentum." GfK Marketing Intelligence Review 1, no. 1 (2009): 8–15. http://dx.doi.org/10.2478/gfkmir-2014-0080.

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Abstract New research on consumer behavior throws light on what creates a mindset that leads customers to keep on shopping. What underlies shopping momentum is a shift from a deliberation mindset to one of implementation. In the deliberation mindset, the potential customer evaluates the pros and cons of a purchase, rather in the manner suggested by the theory of utility maximization. However, once they have shifted to the implementation mindset, they are focused on purchasing - and this is just what they do. When they make the shift to an implementation mindset, they will carry on shopping wit
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Klaus, Philipp ‘Phil', and Aikaterini Manthiou. "Applying the EEE customer mindset in luxury: reevaluating customer experience research and practice during and after corona." Journal of Service Management 31, no. 6 (2020): 1175–83. http://dx.doi.org/10.1108/josm-05-2020-0159.

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PurposeThis paper’s objective is to raise awareness of how customer experience (CX) research, a key construct of modern-day service research, needs to be revisited in view of the pandemic. Particularly, we examine whether CX-related service research constructs, models and frameworks need to be reevaluated during and after the Corona crisis and if so, how and why? Moreover, this paper contributes to CX research by analyzing the customer mindset from three perspectives: emotions, employment and expectations (EEE).Design/methodology/approachWe critically review current CX practices and investigat
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Venkatesan, Rajkumar, Alexander Bleier, Werner Reinartz, and Nalini Ravishanker. "Improving customer profit predictions with customer mindset metrics through multiple overimputation." Journal of the Academy of Marketing Science 47, no. 5 (2019): 771–94. http://dx.doi.org/10.1007/s11747-019-00658-6.

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Finne, Åke, and Christian Grönroos. "Communication-in-use: customer-integrated marketing communication." European Journal of Marketing 51, no. 3 (2017): 445–63. http://dx.doi.org/10.1108/ejm-08-2015-0553.

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Purpose This conceptual paper aims at developing a customer-centric marketing communications approach that takes the starting point in the customer ecosystem. Design/methodology/approach After a critical analysis of existing marketing communications and integrated marketing communication (IMC) approaches, a customer-driven view of marketing communications is developed using recent developments in relationship communication, customer-dominant logic and the notion of customer value formation as value-in-use. Findings A customer-integrated marketing communication (CIMC) approach centred on a comm
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Weinstein, Art T., and Donovan A. McFarlane. "How libraries can enhance customer service by implementing a customer value mindset." International Journal of Nonprofit and Voluntary Sector Marketing 22, no. 1 (2016): e1571. http://dx.doi.org/10.1002/nvsm.1571.

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Srisamran, Phocharapol, and Vichita Vathanophas Ractham. "Customer-Centric Knowledge Creation For Customer Relationship Management." Journal of Applied Business Research (JABR) 30, no. 2 (2014): 397. http://dx.doi.org/10.19030/jabr.v30i2.8410.

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As the pace of todays world increases with advances in technology and globalization, the heat of rivalry and competition in the business world is also rising. It is a wake-up call for many firms that they can no longer just convince customers to buy whatever they sell. They have to understand their customers. Customer Relationship Management (CRM) can assist firms to know your customer and construct good relationships with customers. In order to know your customer and construct a good relationship, customer knowledge must be acquired and managed. However, this is no easy task since customer kn
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Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor. "Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media." Journal of Marketing 82, no. 1 (2018): 37–56. http://dx.doi.org/10.1509/jm.16.0055.

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Although research has examined the social media–shareholder value link, the role of consumer mindset metrics in this relationship remains unexplored. To this end, drawing on the elaboration likelihood model and accessibility/diagnosticity perspective, the authors hypothesize varying effects of owned and earned social media (OSM and ESM) on brand awareness, purchase intent, and customer satisfaction and link these consumer mindset metrics to shareholder value (abnormal returns and idiosyncratic risk). Analyzing daily data for 45 brands in 21 sectors using vector autoregression models, they find
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Dissertations / Theses on the topic "Customer mindset"

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Isanovic, Lejla, and Olivia Rotkirch. "Rebranding - A Possibility without Risk? : A Case Study of Circle K." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148177.

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Background: The number of acquisitions is continuously increasing andthey are often an important source for competitive advantage. Meanwhile, acquisitions can be a hazardous investment and many do not succeed in creating the expected value. When seeking value creation, corporations can occasionally rebrand in the company. However, the challenges associated with corporate rebranding are sometimes inevitable. Therefore, a developed understanding of the challenges associated with corporate rebranding is required by investigation. Purpose: The purpose of the research is to investigate the corporat
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Frisk, Viktor. "SALES-ORIENTED MINDSET IN A SERVICE-ORIENTED ENVIRONMENT : - Organizing customer service operations for higher quality and efficiency." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137487.

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Efficiency in the manufacturing industry is not a new phenomenon; Toyota andMotorola were to companies that early found a way to eliminate waste by inventing theefficiency models Lean and Six Sigma. For Sweden’s economy, the manufacturingindustry plays an important role in which the forestry industry accounts for around70,000 employees. The forestry industry is very capital intensive as a result of being amanufacturing industry with expensive machines and property, thereby it is important tohave an efficient production. To maximize the output from the machines it is a non-stopbusiness and sale
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Jeppsson, Adam, and Tim Johansson. "Customer value through Agile methodology : A case study of an IT consulting firm." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176707.

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When organizations are growing, hierarchical structure makes it tougher to adapt to change. In a dynamic and fast-changing world, the need for flexibility in organizations to meet customer demands are higher thanever. What customer demands, and how customer value is created, is to some extent unclear since it varies between industries, companies, and individuals. Although many researchers have discussed customer valuefor a long time, accurate conclusions seem hard to find. Recently, many organizations have adopted Agile methodology to handle challenges in a changing business environment. Howev
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Ståhle, Jacob, and Viktor Thunmarker. "Customer value in the service-dominant logic : the iPhone seen through the mindset of the S-D logic." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126777.

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<p>This thesis examines customer value by studying the iPhone through its users from a Service- Dominant logic perspective. We distinguish three parts of the theory: the process of value- creation; the role of the firm; and customer involvement in shaping the offering. By conducting interviews with students in Uppsala, Sweden, we recognize three findings. First, while value is mainly created through the use of an offering the start and end of the value creating process is difficult to distinguish. Second, by interacting with the customer during the use of an offering the firm can affect the va
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Vinberg, Kasper, and Stefan Lindstedt. "The price you’re worth: A case-study of pricing in the TIC-market." Thesis, Linköpings universitet, Industriell ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166406.

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How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. As a simplifying measure, pricing practices are commonly categorized into three categories: cost-based, competition-based and value-based pricing, of which value-based pricing is considered the superior practice by scholars. Consequently, the issue of how to adopt value-based pricing
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Mozayani, John. "Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254890.

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While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. In a free market economy, the supply and the demand would determine the product and services and the associated prices without intervention. Manufacturers are free to innovate, consumers drive choice
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Drott, Manda, and Hanna Makowsky. "Mindre modemärkens öden : i branschens händer?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16800.

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Den svenska modebranschen är en hårt konkurrensutsatt bransch och för mindre modeföretagi tillväxtfas är ett starkt varumärke och image en viktig del i att särskilja sig och sinaprodukter från mängden. I ett mindre modeföretag kan varumärkesfrågor lätt komma attbortprioriteras med främsta motivet att budgeten inte ger utrymme för den typen av satsningarsamt att kompetensen inom företaget ofta brister på just dessa punkter. Som alternativ har denexterna varumärkesprocessen presenterats som ett mer realistiskt alternativ för det mindremodeföretaget då det går ut på att låta sitt kringliggande ex
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Nygårds, Malena, and Gabriella Ström. "Det mindre företagets verksamhetsstyrning : ett medvetet val eller ad hoc?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11470.

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Syfte: Syftet med denna studie är att belysa i vilken omfattning medveten verksamhetsstyrning bedrivs i det mindre företaget. Under våra studier har vi läst mycket om olika styrmetoder och filosofier. Dessa är ofta i litteraturen beskrivna utifrån de större företagens synvinkel men sällan står det något beskrivet om hur det fungerar i de mindre företagen. Våra forskningsfrågor är: Hur kan verksamhetsstyrningen se ut i ett mindre företag? Använder de sig av medvetet valda metoder eller filosofier i sitt arbete med att styra det mindre företaget? Vilka olika metoder och filosofier skulle kunna
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Jirsak, Stefanie. "Shedding light on the minds of delighted customers : an investigation into the effect of the intrinsic processing on the magnitude and endurance of customer delight in hedonic and utilitarian consumption settings using dual-processing theory." Thesis, King's College London (University of London), 2018. https://kclpure.kcl.ac.uk/portal/en/theses/shedding-light-on-the-minds-of-delighted-customers(f59295cf-0ee5-41b1-80f5-6e2f33fbf950).html.

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Customer delight is as an emotion that results from unexpectedly surprising and joyful experiences, and has been well-researched in the marketing literature. However, little is known about how customers intrinsically process delightful experiences, and how this affects customer delight and behavioural intentions. An investigation into customers’ intrinsic processing during delightful experiences may provide some indication whether triggering a certain form of processing increases the magnitude and endurance of customers’ delight and behavioural intentions, i.e. intention to revisit, engage in
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Weng, Sin-Ya, and 翁新雅. "A Study on Marketing Strategy, Brand Experience, Customer Mindset and Brand Performance – An Empirical Investigation of the Motel Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/90782283403628909064.

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碩士<br>國立交通大學<br>管理科學系所<br>100<br>Hotels play an important role in the tourism industry. As the evolution of tourism continuously develops, hotels have to provide much more functions. During recent years, motels have been transformed into the fashionable and luxury resort spots. By offering the new styles and service, motels in Taiwan created a fascinating environment. With the coming of the new economy, there are more choices for consumers. Therefore, companies have to strengthen their brands to attract their customers. Keller developed several models to build a strong brand, including CBBE[
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Books on the topic "Customer mindset"

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Copyright Paperback Collection (Library of Congress), ed. Marriage Minded. Zebra Books, 2005.

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Brain tattoos: Creating unique brands that stick in your customers' minds. AMACOM, 2005.

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Digilogue: How to win the digital minds and analogue hearts of tomorrow's customer. Wiley, 2013.

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E, Snyder Robert, ed. Ageless marketing: Strategies for reaching the hearts & minds of the new customer majority. Dearborn Trade Publishing, 2003.

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Agan, John. Lost Minden. Arcadia Publishing, 2014.

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Inside Muslim minds. Melbourne University Press, 2008.

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Lanczendorfer, Zsuzsanna. Mindent apámról--: Egy sokoróaljai iparos emlékei. Akadémiai Kiadó, 2007.

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Ester, Peter. Accelerators in Silicon Valley. Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9789462987166.

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Silicon Valley is the world's most successful innovation region. Apple, Google, Facebook, Instagram, Twitter, WhatsApp, Uber, and Airbnb changed our way of living. Silicon Valley has built a brilliant ecosystem that supports startups. Its entrepreneurial mindset fosters risk-taking, thinking big, and sharing. A fast growing number of accelerators in Silicon Valley help startups by bringing their product to the market, refining their business idea, developing their product, strengthening their team, designing a marketing strategy, getting first customers and traction, raising funds, and coping
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Wang, David W. Decoding the dragon's mindset: Inside China's destiny and its hint to the world. Seaburn Pub. Group, 2009.

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Mansfield, Katherine. Hearts and minds: Six stories. National Library of New Zealand = Te Puna Matauranga o Aotearoa, 1988.

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Book chapters on the topic "Customer mindset"

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Walden, Steven. "Right Mindset." In Customer Experience Management Rebooted. Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-349-94905-2_11.

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Kilroy, Denis, and Marvin Schneider. "Creative Thinking and the Value Creation Mindset." In Customer Value, Shareholder Wealth, Community Wellbeing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-54774-9_5.

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Boenigk, Silke, Bernd Helmig, Manfred Bruhn, Karsten Hadwich, and Verena Batt. "An empirical investigation of experiences and the link between a servicedominant logic mindset, competitive advantage, and performance of nonprofit organizations." In Customer Experience. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4001-8_22.

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He, Yang, and Marcus da Cunha. "Love Makes the Daredevil, Mating Mindset and Proactive Tendency: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_109.

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Putta, Abheeshta, Ömer Uludağ, Maria Paasivaara, and Shun-Long Hong. "Benefits and Challenges of Adopting SAFe - An Empirical Survey." In Lecture Notes in Business Information Processing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78098-2_11.

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AbstractDuring the last two decades, turbulent business environments tempted firms to adopt agile methods to cope with the ever-changing customer demands. The success of agile methods in small and co-located teams inspired companies to apply them to large-scale endeavors. Agile scaling frameworks, such as the Scaled Agile Framework (SAFe), have been proposed by practitioners to scale agile practices to large projects and enterprises. Companies are increasingly taking these frameworks into use. However, the number of quantitative empirical studies assessing the benefits and challenges of adopting the agile scaling frameworks is still limited. This paper starts filling in this gap by presenting the results from a survey of 100 industry participants around the world on their perception of the benefits and challenges of adopting the SAFe framework. Our results show that the SAFe adoption improves transparency, as well as collaboration and dependency management between agile teams. The most commonly mentioned challenges of the SAFe adoption are organizational politics, difficulties in establishing an agile mindset, change resistance, and team formation challenges.
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Nilsson Tengstrand, Sara, Piotr Tomaszewski, Markus Borg, and Ronald Jabangwe. "Challenges of Adopting SAFe in the Banking Industry – A Study Two Years After Its Introduction." In Lecture Notes in Business Information Processing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78098-2_10.

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AbstractThe Scaled Agile Framework (SAFe) is a framework for scaling agile methods in large organizations. We have found several experience reports and white papers describing SAFe adoptions in different banks, which indicates that SAFe is being used in the banking industry. However, there is a lack of academic publications on the topic, the banking industry is missing in the scientific reports analyzing SAFe transformations. To fill this gap, we present a study on the main challenges with a SAFe transformation at a large full-service bank. We identify the challenges in the bank under study and compare the findings with experience reports from other banks, as well as with research on SAFe transformations in other domains. Many of the challenges reported in this paper overlap with the generic SAFe challenges, including management and organization, education and training, culture and mindset, requirements engineering, quality assurance, and systems architecture. However, we also report some novel challenges specific to the banking domain, e.g., the risk of jeopardizing customer relations, stability, and trust of external stakeholders. This study validates several SAFe-related challenges reported in previous work in the banking context. It also brings up some novel challenges specific to the banking industry. Therefore, we believe our results are particularly useful to practitioners responsible for SAFe transformations at other banks.
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Shaw, Colin, and Ryan Hamilton. "Imperative 3: Understand that Customers’ Minds Can Be in Conflict with Themselves." In The Intuitive Customer. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-53430-9_4.

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Shaw, Colin, and Ryan Hamilton. "Imperative 3(Continued): Understand that Customers’ Minds Can Be in Conflict with Themselves." In The Intuitive Customer. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-53430-9_5.

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Soltanifar, Mariusz, and Edin Smailhodžić. "Developing a Digital Entrepreneurial Mindset for Data-Driven, Cloud-Enabled, and Platform-Centric Business Activities: Practical Implications and the Impact on Society." In Digital Entrepreneurship. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-53914-6_1.

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AbstractThe term ‘digital’ concerns not only technology but also people. This chapter emphasises the necessity of adopting a digital entrepreneurial mindset when operating in a digitised world. The chapter proposes a definition of a digital entrepreneurial mindset that is rooted in cognitive psychology, organisation theory and entrepreneurship literature. We also focus on the five trends that are shaping the digital future: mobile computing, cloud computing, social media, the Internet of Things and Big Data. The chapter discusses the challenges and opportunities that pervasive digitalisation offers for designing new digital business models and changing interactions with customers. Discussing the success stories of Domino’s Tesco and Tate Art Galleries helps to examine data-driven, cloud-enabled, platform-centric business activities, for which developing a digital entrepreneurial mindset is the first step towards success in the digital age. Collectively, the aforementioned cases suggest that businesses that rely on a digital entrepreneurial mindset enjoy better financial performance. Both managers and employees in these companies have shown the inclination and ability to discover, evaluate and exploit opportunities emerging from digital technologies. This chapter also provides a practical guide for entrepreneurs on the steps they can take to encourage a digital entrepreneurial mindset throughout their entire organisations. Finally, we elaborate on the practical implications of adopting a digital entrepreneurial mindset and its impact on society.
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Dirsehan, Taşkın. "Building Innovative Competitive Advantage in the Minds of Customers." In Adoption of Innovation. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-14523-5_6.

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Conference papers on the topic "Customer mindset"

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Tabrizi, Nozar. "Fostering an Entrepreneurial mindset in “Digital Systems” class through a Producer-Customer model." In 2016 IEEE Frontiers in Education Conference (FIE). IEEE, 2016. http://dx.doi.org/10.1109/fie.2016.7757368.

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Tabrizi, Nozar. "Fostering an entrepreneurial mindset in “computer architecture and organization” class through a producer-customer model." In 2017 IEEE Global Engineering Education Conference (EDUCON). IEEE, 2017. http://dx.doi.org/10.1109/educon.2017.7943101.

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Tamošiunienė, Rima, Anna Kislovska, Eglė Kazlauskienė, and Tsvetelina Gankova. "ECONOMIC ASPECTS OF INCREASING VALUE AND SCOPE OF SHARED SERVICES CENTRES." In Business and Management 2016. VGTU Technika, 2016. http://dx.doi.org/10.3846/bm.2016.75.

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Development of Business Services Market and shift from manufacturing to services economy, where customer-oriented solutions, innovation and global networks are key valuables, forced appearance of business forms such as Shared Services Centres (SSC), which are paralleled with Business Process Outsourcing, Global Business Services. This business proved its advantage in private and public sector and increased in value and scope. SSCs are seen as economic catalyst, competitive business solution of organizations with entrepreneurial mindset. SSCs accelerate economic multiplier, which is seen in int
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Ang, Ghim Boon, Chen Changqing, Hui Peng Ng, et al. "Failure Analysis Methodology on Systematic Polar Failing Pattern Due to Higher Solder Bump Resistance Issue in RF SOI Device." In ISTFA 2016. ASM International, 2016. http://dx.doi.org/10.31399/asm.cp.istfa2016p0212.

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Abstract This paper placed a strong emphasis on the importance of applying Systematic Problem Solving approach, deep dive and use of right/appropriate FA approach/tools that are essentially critical to FA analysts to understand the “real” root cause. A case of low yield with polar failing pattern was seen and matched well with the Al Pad etch E chuck configuration. Customer also reported of passivation crack issue at the solder bumps. All these evidences suggested the root cause was related to wafer fabrication issue. However, it was through a strong “inquisitive” mindset coupled with the esse
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Barta, Marguerite. "Administration and Faculty Perceptions (in an Online Post-Secondary Institution) of Whether Students Are Purely Students Customers or Both." In InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3375.

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This paper explores whether students are customers, students, or both students and customers. The following are discussed: How do administrative members (deans, assistant deans, chairs, assistant chairs), full-time faculty, and adjunct faculty members within an online post-secondary learning institution perceive their students’ status within the organization? Are the students purely students, or are the students also customers? What paradigm exists within the minds of the administrative members and faculty members? If the students are purely students, then is the online post-secondary learning
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"Agile Requirements Engineering: An Empirical Analysis and Evidence from a Tertiary Education Context." In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4287.

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[This Proceedings paper was revised and published in the 2019 issue of the journal Issues in Informing Science and Information Technology, Volume 16] Aim/Purpose: The study describes empirical research into agile Requirements Engineering (RE) practices based on an analysis of data collected in a large higher education organization. Background: Requirements Engineering (RE) in agile development contexts is considerably different than in traditional software development. The field of agile RE is still nascent where there is a need to evaluate its impact in real-world settings. Methodology: Using
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Cripps, Helen, Abhay Kumar Singh, Thomas Mejtoft, and Jari Salo. "Crowsourcing through Twitter for inovation." In Enabling Technology for a Sustainable Society. University of Maribor Press, 2020. http://dx.doi.org/10.18690/978-961-286-362-3.13.

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This research investigates the role and use of Twitter in business markets and benefits of using open social media channels to crowd source information to support innovation and build relationship in the context of business-to-business (B2B) marketing. This study is based on a combination of methodologies, 52 face-to-face interviews across five countries are compared with a sample of their Tweets using Structural Topic Modelling (STM) which enabled triangulation between stated use of Twitter and respondent’s actual Tweets. The research confirmed that individuals used Twitter as a source of inf
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Mynderse, James A., Jeffrey N. Shelton, and Andrew L. Gerhart. "Entrepreneurially Minded Learning in a Semester-Long Senior/Graduate Mechatronic Design Project." In ASME 2017 Dynamic Systems and Control Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/dscc2017-5127.

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This paper describes ongoing progress in facilitating entrepreneurially minded learning through modifications to an existing senior/graduate level mechatronic design course. The semester-long design experience incorporates a prompted real-world problem intended to motivate the design and construction of a fully autonomous robotic vehicle. Introductory lectures and structured laboratory exercises are provided during the first half of the semester, while the remaining half-semester is allocated to team-based robot design and fabrication. Existing problem-based learning activities have been alter
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Park, Kunwoo, Jaewoo Kim, Jaram Park, et al. "Mining the Minds of Customers from Online Chat Logs." In CIKM'15: 24th ACM International Conference on Information and Knowledge Management. ACM, 2015. http://dx.doi.org/10.1145/2806416.2806621.

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Roskosa, Antra, and Yulia Stukalina. "Exploring Brand Personality in Higher Education." In 14th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2021. http://dx.doi.org/10.22616/reep.2021.14.019.

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The increasing role of branding in the higher education sector is closely associated with the enhanced marketing orientation of a modern university. This, in turn, is determined by intensified competition between higher education institutions for students, staff, sponsors and research funding. A strong university’s brand related to excellent academic reputation can become a means for gaining competitive advantage in the global education marketplace. Brand is regarded as a complex concept comprising different constituents, brand image being an essential branding facet. Brand image is linked to
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Reports on the topic "Customer mindset"

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Seybold, Patricia. What's on the Minds of Lead Customer-Centric Executives? Patricia Seybold Group, 2006. http://dx.doi.org/10.1571/psgp5-25-06cc.

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Seybold, Patricia. What Will It Take for Oracle to Win the Hearts and Minds of PeopleSoft’s Customers? Patricia Seybold Group, 2004. http://dx.doi.org/10.1571/psgp12-13-04cc.

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