Relevant bibliographies by topics / Customer-oriented marketing strategy

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Customer-oriented marketing strategy'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Customer-oriented marketing strategy"

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Lee, Sun Hee. "Customer-oriented Marketing Strategy." Journal of the Korean Medical Association 44, no. 11 (2001): 1241. http://dx.doi.org/10.5124/jkma.2001.44.11.1241.

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Redka, Valeriia, and Ihor Ponomarenko. "DEVELOPMENT OF CUSTOMER-ORIENTED MARKETING STRATEGY." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2022, no. 4 (2022): 224–31. http://dx.doi.org/10.21272/1817-9215.2022.4-23.

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Marketing strategy is an integral component of the successful business activity of a modern enterprise in any field of economic activity. The work presents the results of research into the need for a client-oriented marketing strategy for business. The purpose of the work is to study the important stages of creating a client-oriented marketing strategy for an enterprise. The main stages of market segmentation and its key characteristics have been identified. Considered opportunities to provide customers with the best service, differentiation, and positioning of the enterprise on the market. Th
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Sun, Hezhen. "A Study on Marketing Strategies of Catering Enterprises from a Customer centric Perspective-- Taking Ningbo Wurong Famous Kitchen Catering Co., Ltd. as an Example." International Journal of Global Economics and Management 2, no. 3 (2024): 149–54. http://dx.doi.org/10.62051/ijgem.v2n3.15.

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With the increasingly fierce market competition and the diversification of consumer demand, enterprises no longer only focus on the product itself, but also need to put customer needs and satisfaction at the core position, and build a customer-oriented marketing strategy. This article explores the problems in the customer-oriented marketing strategy of Ningbo Wurong Famous Kitchen and Catering Co., Ltd., and proposes targeted measures to optimize marketing strategies, providing reference and inspiration for other catering industries, promoting the entire industry to move towards a customer-ori
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Liu, Xiaokai. "Research on Marketing Strategy Optimization of Yiming True Fresh Milk Bar from a Customer Centric Perspective." International Journal of Global Economics and Management 6, no. 3 (2025): 164–70. https://doi.org/10.62051/ijgem.v6n3.22.

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With the increasingly fierce competition in the dairy market and the diversification of consumer demands, it is required that business operators must place customer needs and satisfaction at the core, construct customer-oriented marketing strategies, improve business operations, and promote sustainable development of enterprises. This paper takes Yiming True Fresh Milk Bar as an example to explore the problems in its marketing strategy and propose corresponding marketing strategy optimization measures. I hope that through this case study, it can help with the enterprise to continuously adapt t
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Hartline, Michael D., James G. Maxham, and Daryl O. McKee. "Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees." Journal of Marketing 64, no. 2 (2000): 35–50. http://dx.doi.org/10.1509/jmkg.64.2.35.18001.

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It is widely held that a customer-oriented firm is more likely to deliver exceptional service quality and create satisfied customers. However, little research has addressed the question of how the orientation can be disseminated among employees throughout the firm. This dissemination is especially important in service firms in which frontline, customer contact employees are responsible for translating a customer-oriented strategy into quality service. The authors propose a structural model that explains how service firms can disseminate their customer-oriented strategy by aligning the strategy
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Holbrook, Morris B. "Reflections on jazz training and marketing education." Marketing Theory 16, no. 4 (2016): 429–44. http://dx.doi.org/10.1177/1470593116652672.

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In recent years, numerous marketing and organizational theorists have called attention to the analogy between jazz and management strategy. From the perspective of this jazz metaphor, key questions concern the implications of jazz training for marketing education. Too often—say, in motion pictures or television dramas—jazz is portrayed as an innocent folk music whose performance requires more feeling than knowledge. This inaccurate stereotype colors the treatment of music instruction found in the film Mr. Holland’s Opus (1995). A contrasting view of jazz as a technically demanding art form app
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Gultom, Dea Andreas Pratama, and Fatchur Rohman. "PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 1, no. 3 (2022): 299–309. http://dx.doi.org/10.21776/jmppk.2022.01.3.03.

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One of the concepts that can be used to increase customer loyalty is the concept of a customer-oriented company. Especially for companies engaged in services, the services provided to consumers are very crucial. One strategy that can be used to increase customer loyalty is by implementing a relationship marketing strategy. The objective of this explanatory research is to identify the effects of relationship marketing on the loyalty of Bank Sinarmas’ customers. the sample of this research is 100 respondents, selected using non-probability sampling method and purposive sampling technique. The da
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Wibowo, Amin. "Mengurai Divergensi Konsep Pemasaran Melalui Perkembangan Implementasi." Kajian Bisnis STIE Widya Wiwaha 23, no. 2 (2017): 162–71. http://dx.doi.org/10.32477/jkb.v23i2.212.

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Among the divergence of marketing concepts there are kinds of similarity among them in many aspects : (1) the basic assumptions in defining marketing and marketing management, almost all scholars agree that terms of consumer becomes starting point in defining marketing concept. The substantive differences among the concepts accured in focusing to customers. For instance, Benneth and Cooper placed the focus on customers with minimal proportions because of their paradigm and experiences. (2) Market oriented and customer oriented have similarity in substantive manner, but in industrial marketing,
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Rayter, Kseniya Alekseevna. "Transformation of marketing communications: analog, digital and phygital environment." Финансы и управление, no. 2 (February 2025): 22–34. https://doi.org/10.25136/2409-7802.2025.2.73497.

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The article examines the customer-oriented theories of marketing communications from 1950 to 2025. The aim of the study is to identify the influence of the technological environment on marketing communications. In the frame of this research the most significant technologies and technological products from a customer-oriented perspective over the past 75 years have been systematized. The study examines the preconditions for the emergence of digital and phygital environments, and the evolution of marketing communication practices in analog, digital and phygital environments, as well as the conce
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Leyva López, Juan Carlos, and Omar Alejandro Reyna Gutiérrez. "Finding Top-K Preferable Products for Customer-Oriented Marketing Based on the Outranking Approach: A Case Study on Mexican Restaurants." JUCS - Journal of Universal Computer Science 31, no. 3 (2025): 210–38. https://doi.org/10.3897/jucs.150597.

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Customer-oriented marketing is a strategy that aims to recommend the right product(s) to the right customer(s). It is low-cost, low-risk, and profit-driven. It typically involves two components: customers and products. One of the critical challenges of targeted marketing is identifying products with potential market value for customers. In this paper, we studied an instance of this general problem. This paper finds the k-most preferable products (k-MPP) from a set of products under study to be offered to a customer for targeted marketing. We model the k-MPP problem as a multicriteria ranking p
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Dissertations / Theses on the topic "Customer-oriented marketing strategy"

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Barakat, Mohammed, and Rolf Östergren. "”Maten är kass, men lärarna är snälla” : Recensioner av gymnasieskolor - ett beslutsunderlag för gymnasievalet på skolmarknaden." Thesis, Gymnastik- och idrottshögskolan, GIH, Institutionen för idrotts- och hälsovetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:gih:diva-5597.

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Syfte och frågeställningar Syftet med uppsatsen är att få en förståelse för vad det är elever som söker till gymnasieskolan kan tänkas möta då de läser recensionstexter. Syftet är således att kartlägga recensionssystemets omfattning och innehåll kvantitativt; vad som tas upp i recensionstexterna, samt att undersöka hur recensionstexterna är konstruerade. Avslutningsvis syftar uppsatsen till att diskutera recensionssystemet i en större samhällskontext - som ett resultat av och en del i vår samtid. Vilka ämnen och teman förekommer i recensionstexter av gymnasieskolor samt hur frekvent är förekom
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Lin, Ming Chang, and 林敏昌. "Customer Oriented Marketing Strategy for Non-Profit Organizations." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/03077091443142929168.

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Liu, Chain C. L., and 劉經綸. "A Study on Organizational Customer-oriented Strategy, Internal Marketing, Organizational Commitment, and Customer-oriented Behavior─Insurance Industry for Example." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/12093764367817604254.

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碩士<br>國立嘉義大學<br>管理研究所<br>90<br>In the field of service marketing, customer oriented strategy is the best way to retain customer loyalty. Customer appraisement of service is usually based on the employee’s behavior during service encounter. Thus, customer orientation behavior can and will create better service appreciation. The initial concept of internal marketing came from the external marketing, which is built on the conceptual foundation of “treating employees as customers”. The objective was to enhance employees'''''''' satisfaction so as to further develop the sense of customer service sa
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SHIH, HUANG-YU, and 施皇羽. "The Construction and Empirical Analysis on Customer-oriented Marketing Strategy Indicators in Higher Education." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/34pg8f.

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博士<br>國立暨南國際大學<br>教育政策與行政學系<br>105<br>The purpose of this study was to construct the customer-oriented marketing strategy indicators in higher education. And according to the empirical analysis of indicators, this study focuses on students’ situation toward the customer-oriented marketing strategy indicators in higher education. First, in order to research the content of marketing strategy and to construct the customer-oriented marketing strategy indicators in higher education, this study collected related thesis and perspective of the practitioner at home and abroad. Second, this study operat
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Books on the topic "Customer-oriented marketing strategy"

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Latyshova, Lyudmila, Igor Lipsits, Ol'ga Oyner, et al. Customer focus: research, strategy, technology. INFRA-M Academic Publishing LLC., 2019. http://dx.doi.org/10.12737/1058297.

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Customer focus is one of the most discussed marketing concepts at the moment. The monograph covers a wide range of issues: from trends in changing culture and consumer needs, the evolution of the concept of customer orientation to tools for assessing customer focus, customer retention technologies, the role of personnel in the formation of a customer-oriented company.&#x0D; Designed for undergraduate, graduate, faculty and anyone interested in marketing.
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KOURNIKOVA, IRINA, and VALENTIN SAVIN. BANK MARKETING. Publishing Center RIOR, 2023. http://dx.doi.org/10.29039/02108-8.

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The main purpose of the manual is to adapt the provisions of the general theory of marketing to the specifics of the banking sector. In addition, attention is focused on provisions reflecting current trends in the development of bank marketing, in particular the implementation of a customer-oriented approach. Within the framework of this direction, such problems as the organization of individual services, the formation and management of loyalty, and other topical issues of the strategic development of a commercial bank are considered.&#x0D; The proposed textbook contains educational and method
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Dalgic, Tevfik. Customer-Oriented Marketing Strategy: Theory and Practice. Business Expert Press, 2013.

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Book chapters on the topic "Customer-oriented marketing strategy"

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Madhavaram, Sreedhar, and Radha Appan. "Marketing Strategy." In IT-Enabled Strategic Management. IGI Global, 2006. http://dx.doi.org/10.4018/978-1-59140-908-3.ch008.

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Because of (1) the boundary-spanning nature of the marketing function, and (2) marketing’s evolution toward a dynamic, evolutionary process, and service-centered view, marketing strategy has come to be a core element of the firm’s business strategy. That is, in an information-intensive, competitive marketplace, marketing strategy is responsible for ensuring that all aspects of a firm’s marketing activities are focused on delivering superior value to customer. Further, recognizing information/knowledge and information technology (IT) as potential sources of competitive advantage, this chapter e
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Mandal, Pratap Chandra. "Sustainable Marketing and Business Actions." In Advances in Business Strategy and Competitive Advantage. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-5360-8.ch005.

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Companies should ensure sustainability in their business and marketing strategies. The objective of the study is to conduct an analysis of the marketing strategies and actions of companies and the marketing systems which aim to ensure sustainable marketing. The methodology adopted is a conceptual analysis of various marketing actions of companies and of sustainable marketing practices. Companies adopt sustainable marketing strategies viz. consumer-oriented marketing, customer value marketing, innovative marketing, sense-of-mission marketing, and societal marketing. They adopt initiatives to en
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Choudhury, Rahul Gupta. "Influence of Marketing Mix Decisions on Emotional Branding and Its Effect on Customer Appeal." In Driving Customer Appeal Through the Use of Emotional Branding. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2921-7.ch007.

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Emotional branding has become a necessity for most brands today. Brand loyalty can be developed by brands only when there is an emotional connection between the brand and its consumers. This chapter deals with the nuances and meaning of emotional branding and how it appeals to consumers. There is also a lot of discussion on how the elements of the marketing mix (4Ps) help the brands to attract and retain consumer loyalty over a long period of time. Marketing mix decisions are part of the overall marketing strategy of the firm as well as the brand, and more often than not - considerable changes
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Jih, Wen-Jang. "Impact of e-CRM on Website Loyalty of a Public Organization’s Customers." In Managing Information Resources and Technology. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-3616-3.ch008.

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Web-enabled customer relationship management, or e-CRM, is able to simultaneously achieve the conflicting goals of strategic flexibility and operational efficiency in developing and executing innovative e-commerce marketing strategies. A multi-disciplinary field, involving such areas as marketing, economics, business strategy, information systems, social psychology and consumer behavior, e-CRM strengthens customer relationships via a portfolio of trust-building practices with the support of powerful information technologies. While most literature in e-CRM has examined how firms formulate and i
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Choudhury, Rahul Gupta. "Influence of Marketing Mix Decisions on Emotional Branding and Its Effect on Customer Appeal." In Brand Culture and Identity. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch044.

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Emotional branding has become a necessity for most brands today. Brand loyalty can be developed by brands only when there is an emotional connection between the brand and its consumers. This chapter deals with the nuances and meaning of emotional branding and how it appeals to consumers. There is also a lot of discussion on how the elements of the marketing mix (4Ps) help the brands to attract and retain consumer loyalty over a long period of time. Marketing mix decisions are part of the overall marketing strategy of the firm as well as the brand, and more often than not - considerable changes
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Giraldi Luca, Mengoni Maura, and Bevilacqua Maurizio. "How to Enhance Customer Experience in Retail: Investigations Through a Case Study." In Advances in Transdisciplinary Engineering. IOS Press, 2016. https://doi.org/10.3233/978-1-61499-703-0-381.

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In the last years Customer Experience (CX) has become a novel approach to obtain a competitive advantage for numerous companies. The complexity of interactions among the customer, the physical environment, the company's employees, the product and/or related services requires transdisciplinary methods and tools from marketing, engineering, human resources and culture, technology, organization, management and phycology. The present papers aims to provide an overview of what Customer Experience is, how it can be used to design the meaningful touchpoints between the customer and the company and pr
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Şat, Rana, Binnaz Alp, and Ercan Karaçar. "Digital Customer Experience and Customer Relationship Management." In Dijital Pazarlama Çalışmaları. Özgür Yayınları, 2025. https://doi.org/10.58830/ozgur.pub680.c2844.

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It is seen that every innovation that emerges and is made available in the field of technology brings about change in the functioning of social and institutional life. The behavior patterns and habits of individuals have started to shift towards a new axis emerging with the development of technology. For commercial organizations, it can be said that there are changes in their relations with consumers and in their communication with all environmental elements. With the rapid changes in technology, traditional marketing has been replaced by new generation marketing types such as digital marketin
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Hammami, Ines Bahri, and Kamilia Bahia. "Towards Integrating the Customer-Supplier Relationship in Perceived Value Conceptualization." In Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-9553-4.ch004.

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Value is a fundamental concept in relationship marketing (RM). The company's ability to create value for its customers is seen as the most successful competitive strategy. The effervescence created by this subject in the scientific community and the diversity of proposed meanings and approaches have led to a theoretical confusion around this concept. In this chapter, the authors tried to study the concept of value through an extensive and eclectic literature review. They particularly attempted to focus on the perceived side of this concept, as the customer point of view is the primary concern
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Cassia, Fabio, and Francesca Magno. "The Role of External Indicators in Measuring the Service Performance of Local Governments." In Service Science Research, Strategy and Innovation. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0077-5.ch009.

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This chapter discusses the role, adoption, and application of external performance indicators within local government. These indicators measure citizens’ satisfaction with offline and online public services and allow administrators to collect timely knowledge about their “customers.” In other words, they play the same role as customer satisfaction research in private companies’ marketing activities. Despite their relevance, external indicators are often overlooked and criticized by both professionals and researchers. This chapter will also review and challenge the main criticisms of external i
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Bonfanti, Angelo. "Effective Surveillance Management during Service Encounters." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2139-6.ch006.

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This chapter aims to theoretically examine effective surveillance management (ESM) during service encounters within the servicescape and provide a conceptual framework for the study of this topic in a service management perspective. It analyses antecedents, dimensions and effects of ESM. This study especially proposes as antecedents both improving customer service experience along with meeting customers' need for security and implementing a surveillance service-oriented strategy that includes secure and safe servicescape design, deterrent communication, and trained and motivated security staff
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Conference papers on the topic "Customer-oriented marketing strategy"

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TODOROVA, Ana, and Svilena RUSKOVA. "Empathy in Marketing: A Customer-Oriented Approach based on Authenticity." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/093.

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Data are undeniably crucial to success in the digital economy and modern marketing landscape, strongly influenced by artificial intelligence apps. With the help of the data, specialists derive regularities, define target audiences, and increase the effectiveness of their strategies and activities. Last but not least, they allow merchants to provide their customers with more personalised experiences. However, while data have become indispensable, it is not enough to build loyalty and an authentic connection with consumers. Current research shows that in the technology-dominated world, understan
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Moscaliuc, Ruslana. "Theoretical-conceptual aspects of customer-oriented business organization." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.23.

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This paper analyzes the strategic role of Customer Relationship Management (CRM) systems in enhancing business performance. The aim is to show how CRM supports customer loyalty, automates processes, and improves decision-making. Using qualitative analysis and segmentation models such as ABC and XYZ, the study outlines CRM as both a technological solution and a business strategy. CRM centralizes customer data, integrates sales and marketing activities, and ensures consistent communication. Key features-such as contact management, task automation, and reporting-improve workflow and offer better
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Gagauz, Arina. "Modern approaches to marketing management: the practice of moldovan companies." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.12.

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Effective marketing management is a crucial condition for the sustainable development of companies in a highly dynamic market environment. Modern marketing management requires not only the implementation of innovative tools but also a comprehensive approach to management, strategic planning, and adaptation to external changes. Drawing on theoretical frameworks and empirical analysis of forth companies (case study) in the Republic of Moldova, the paper explores the practical application of agile marketing, omnichannel integration, data-driven decision-making, and ESG-oriented strategies. The fi
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Mahmoud, Moamin A., and Mohd Sharifuddin Ahmad. "A self-adaptive customer-oriented framework for intelligent strategic marketing: A multi-agent system approach to website development for learning institutions." In 2015 International Symposium on Agents, Multi-Agent Systems and Robotics (ISAMSR). IEEE, 2015. http://dx.doi.org/10.1109/isamsr.2015.7379121.

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