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Journal articles on the topic 'Customer profitability matrix'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Smith, Malcolm. "Derrick's Ice–Cream Company: applying the BCG matrix in customer profitability analysis." Accounting Education 11, no. 4 (2002): 365–75. http://dx.doi.org/10.1080/0963928021000031457.

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2

Windisch, Georg. "Better profit formulas for new business models: capital goods industries in a fragmented market." Journal of Business Strategy 41, no. 2 (2019): 29–38. http://dx.doi.org/10.1108/jbs-09-2018-0159.

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Purpose Over the past years, traditional manufacturers of capital goods, such as Siemens, ABB and GE, have seen their business environments transform. As a response to these changes, firms began to change their business models from providing singularly developed, integrated one-off solutions to offering modular, mass-customizable systems, including increasingly sophisticated services. This paper aims to support such manufacturers in overcoming uncertainties in designing innovative profit formulas in this new approach. Design/methodology/approach This study is based on an 18-month research proj
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3

Katernyuk, A. V. "Optimizing Costs of Customer Attraction as a Competitiveness Factor." Vestnik of the Plekhanov Russian University of Economics, no. 6 (December 12, 2019): 172–82. http://dx.doi.org/10.21686/2413-2829-2019-6-172-182.

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In all spheres business experts try to raise competitiveness of the company by different ways, for instance at the expense of more efficient redistribution of available resources (costs). Objectives connected with modeling and optimizing resources used in advertising are becoming the most topical. Deeper knowledge in planning and conducting any marketing and advertising campaigns are in demand today among many specialists. The process of searching for and finding optimum costs of advertising in the Internet as a factor of the rise in the company sustainability can be successfully shaped throug
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4

Adapa, Sujana. "Circumstances Probing Internet Banking Users to Use Alternative Channels: Thematic Matrix Display Analysis." Information Management and Business Review 5, no. 1 (2013): 1–12. http://dx.doi.org/10.22610/imbr.v5i1.1022.

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This study highlights the circumstances that actually probe internet banking users to switch to the use of alternative channels in performing their banking transactions within Australian context. Data obtained from 372 internet banking users was analysed by employing thematic matrix analysis technique to identify various macro and micro thematic categories in that hierarchical order of importance. Results revealed factors such as ‘unable to perform over the internet’, ‘lack of internet access’, ‘not sure of something’, ‘problem rectification’, ‘proximity to auxiliary faciliti
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5

Chládková, Helena. "Success factors of agricultural company." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61, no. 4 (2013): 935–40. http://dx.doi.org/10.11118/actaun201361040935.

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This paper focuses on developing a proposal to eliminate weaknesses in medium-sized farm and thus improving its market position. To determine the position of company’s products due to the competition, a BCG Matrix (Boston Consulting Group Matrix) was used. Financial Ratio Analysis was used to identify company’s financial situation. With the help of the situational analysis of the company’s internal environment, success factors, strengths and weaknesses were defined. Further the proposals were designed to remove the selected weaknesses. In the farm was identified the following strengths: qualit
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Rohayati, Musa Hubeis, and Nora Herdiana Pandjaitan. "Efektivitas Pembiayaan dan Strategi Pengembangan Usaha Paving Blok di PD Telaga Jaya Blok, Tangerang." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 10, no. 1 (2015): 52–58. http://dx.doi.org/10.29244/mikm.10.1.52-58.

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Increased industrial development make a positive contribution to the increase in prosperity and welfare of the people and the nation of Indonesia. One of the industrial activity is paving block making business which is the product of a cement building materials that are used as an alternative ground cover or hardening. The objectives of this study were: (1) analyze the quality of block paving based on Indonesian National Standard (SNI); (2) to analyze effectiveness of block paving production cost and (3) to formulate business development strategies for PD Telaga Jaya Blok. This study used prim
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7

Gangotra, Amrita, and Ravi Shankar. "Strategies in managing risks in the adoption of business analytics practices." Journal of Enterprise Information Management 29, no. 3 (2016): 374–99. http://dx.doi.org/10.1108/jeim-10-2014-0096.

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Purpose – There are various risks that can derail the adoption of business analytics (BA) practice in a telecom service provider (TSP) thereby jeopardising the possibility to increase profitability and improved customer experience. The purpose of this paper is to analyse different associated risks using situation-actor-process, learnings-actions-performance (SAP-LAP) model and build mitigation strategies for the adoption. Also the risks are ranked using the interactive ranking process (IRP) methodology and the dominating matrix provides insight to the actions and actors that need attention to
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8

Naga Muneiah, JanapatyI, and Ch D. V. SubbaRao. "An Efficient Probability Estimation Decision Tree Postprocessing Method for Mining Optimal Profitable Knowledge for Enterprises with Multi-Class Customers." Inteligencia Artificial 22, no. 64 (2019): 63–84. http://dx.doi.org/10.4114/intartif.vol22iss64pp63-84.

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Enterprises often classify their customers based on the degree of profitability in decreasing order like C1, C2, ..., Cn. Generally, customers representing class Cn are zero profitable since they migrate to the competitor. They are called as attritors (or churners) and are the prime reason for the huge losses of the enterprises. Nevertheless, customers of other intermediary classes are reluctant and offer an insignificant amount of profits in different degrees and lead to uncertainty. Various data mining models like decision trees, etc., which are built using the customers’ profiles, are limit
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9

Ahmed Zebal, Mostaque, and Hussein M. Saber. "Market orientation in Islamic banks – a qualitative approach." Marketing Intelligence & Planning 32, no. 4 (2014): 495–527. http://dx.doi.org/10.1108/mip-08-2013-0138.

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Purpose – The purpose of this paper is to explore the nature of market orientation that exists in the Islamic financial institutions. The study further aims at identifying the antecedents and consequences of such market orientation. Design/methodology/approach – Considering the explorative nature, the study uses qualitative research approach, collecting data in words using in-depth interview technique, drawing sample from Islamic financial institutions of both Bangladesh and United Arab Emirates. Data were coded and categorized using inductive reasoning method and similar responses were identi
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10

Singhania, Monica, and Syed Ashraf Husain. "Ommune IT Solutions: make or break." Emerald Emerging Markets Case Studies 2, no. 8 (2012): 1–9. http://dx.doi.org/10.1108/20450621211311597.

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Subject area Accounting and finance, entrepreneurship and business strategy. Study level/applicability The case is suitable for the following courses: post graduate programs in entrepreneurship; executive training programs for middle and senior level employees; and MBA/post graduate programs in management in strategic management. Case overview The case deals with an entrepreneurship venture whose initial business model appeared to be faltering with the founder wondering about the future of the company. After Ommune Solutions' (founded 2010) initial business plan failed, the company started off
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11

Vasilieva, E., and V. Loseva. "Online sales funnel as an analytical tool for business efficiency management." Upravlenie 7, no. 3 (2019): 63–74. http://dx.doi.org/10.26425/2309-3633-2019-3-63-74.

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The possibilities of online sales strategy analysis based on unit-economy metrics (Unit Economics is a new economic modeling method used to determine the effectiveness of a digital business model by assessing the profitability of a product unit or a single customer), as well as on the theory of restrictions, have been shown. The peculiarities of settings of problems on monitoring the process of attracting customers to the electronic resource of a company, and their support up to conclusion of commercial transaction (product sale) have been revealed. A scenarios matrix for promoting information
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12

Ajeyalemi, Oladipupo Folorunsho, and Adeniyi Damilola Olarewaju. "Low Cost Strategy as a Remedial Prescription for Resuscitating Nigeria’s Ailing Domestic Airline Industry: The customers’ perspective." CBR - Consumer Behavior Review 4, no. 2 (2020): 66. http://dx.doi.org/10.51359/2526-7884.2020.244288.

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The number of domestic airlines operating in the Nigerian aviation industry have been on a steady decline for a number of years. This is despite a gradual increase in the average number of domestic travelers. Reasons adduced for this anomaly is related to high operational costs, debt burden and outstanding financial obligations. This study therefore examined low cost strategy as a prescription for struggling airlines in the Nigerian domestic airline industry. Stated preference theory served as the theoretical framework because it allowed the construction of realistic alternatives that responde
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13

Mardiana, Tati. "COMBINING BOOTSTRAPPING AND GENETIC ALGORITHM BASED ON FEATURE SELECTION FOR FRANCHISE LOCATION PROSPECTS PREDICTION." Jurnal Riset Informatika 3, no. 3 (2021): 299–304. http://dx.doi.org/10.34288/jri.v3i3.253.

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Location selection is crucial in the franchise fast-food industry. A thorough location selection model paired with a proper analytical technique can considerably improve the performance of placement decisions, attract more customers, and raise market share and profitability. Franchise location data sets have an imbalanced class nature. The franchise location prospect prediction performance decreased as a result of the dataset's noisy characteristics. We developed a hybrid approach to improve franchise location prospect prediction performance in this study. It combines Bootstrapping to address
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14

Tiwari, Utkarsh, Omprakash P., and V. S. Giri. "Application of Value Analysis Methodology on a Wi-Fi Based Energy Monitor: A Case Study." Britain International of Exact Sciences (BIoEx) Journal 2, no. 2 (2020): 489–99. http://dx.doi.org/10.33258/bioex.v2i2.225.

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An Energy Monitor is a device used for measuring energy and displaying the energy consumption. It is widely used in industrial and large commercial settings where high power is consumed. It has been observed that energy consumption can be reduced if monitored regularly and right actions are taken based on observations. There exists a need to integrate cloud technology with conventional technology in electronics product space, thus a Wi-Fi based Energy Monitor helps to achieve new heights in energy conservation. This technical paper aims to optimize cost and weight of a Wi-Fi based energy monit
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15

Khodabandehlou, Samira, S. Alireza Hashemi Golpayegani, and Mahmoud Zivari Rahman. "An effective recommender system based on personality traits, demographics and behavior of customers in time context." Data Technologies and Applications ahead-of-print, ahead-of-print (2020). http://dx.doi.org/10.1108/dta-04-2020-0094.

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PurposeImproving the performance of recommender systems (RSs) has always been a major challenge in the area of e-commerce because the systems face issues such as cold start, sparsity, scalability and interest drift that affect their performance. Despite the efforts made to solve these problems, there is still no RS that can solve or reduce all the problems simultaneously. Therefore, the purpose of this study is to provide an effective and comprehensive RS to solve or reduce all of the above issues, which uses a combination of basic customer information as well as big data techniques.Design/met
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16

Laricha, Lithrone, Agung Saryatmo, and Lita Avilla. "ANALISIS KUALITAS LAYANAN PADA PERUSAHAAN JASA TRAVEL AGENT BERBASIS E-COMMERCE DENGAN METODE E-SERVQUAL DAN QUALITY FUNCTION DEPLOYMENT." Business Management Journal 13, no. 2 (2017). http://dx.doi.org/10.30813/bmj.v13i2.919.

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<p>ABSTRACT<br />Internet media used by individuals and companies for communication and business practice is known as e-commerce which recently has been growing rapidly in Indonesia, one of which is online travel agent. Therefore, this research is aimed to evaluate and improve the service quality of online travel agent company to determine appropriate strategics for achieving competitive advantages and increasing both customer loyalty and long-term profitability. Research data was obtained by reviewing literature and distributing questionnaires to appropriate respondents in Jakarta
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17

"Nutrition Food Labels on Consumers Purchase Behaviour: A Triangulation Approach." Journal of Social Sciences Research, no. 52 (January 30, 2019): 241–63. http://dx.doi.org/10.32861/jssr.52.241.263.

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The research paper is about the efforts taken by the marketers in the new century to market the products with the most attractive term “Nutrition food labels”. Nutritional labeling is the practice of providing nutritional information on the labels of food packages. Since nutrition label introduces the product to the distributor or target consumer by providing them with all the information regarding the product. The main aim of a marketer is to achieve maximum customer satisfaction, because once if a customer is satisfied it automatically increases customer loyalty and has a positive impact on
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