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Journal articles on the topic 'Customer Purchase Power'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Zhang, Xiaoling, Siriwan Kitcharoen, and Bhumiphat Gilitwala. "UNDERSTANDING PURCHASE INTENTION OF CHINESE CUSTOMER TOWARDS SHARING POWER BANK ENERGY MONSTER AS EXAMPLE." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 08, no. 01(I) (2025): 67–78. https://doi.org/10.62823/ijarcmss/8.1(i).7123.

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Purpose: This study aims to investigate the effects of perceived value, customer attitude, brand loyalty, and customer trust on purchase intention. The above relationships reflect the purchase intention of Chinese customers who intend to purchase sharing power bank services or have already purchased sharing power bank services. Design/Methodology/Approach: This study used Multiple Linear Regression and primary data collection methods to investigate the factors associated with surveying perceived value, customer attitude, brand loyalty, and customer trust to understand the impact of sustainable

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Wünderlich, Robin, Nancy V. Wünderlich, and Florian v. Wangenheim. "A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels." Journal of Interactive Marketing 57, no. 2 (2022): 212–36. http://dx.doi.org/10.1177/10949968221087249.

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Predicting future purchase levels is an important and constant challenge for marketing professionals, as purchase patterns often vary over time and across customers. Moreover, purchases often follow individual and cross-sectional seasonal patterns, which affect forecasts of purchase propensity and customer dropout. The authors develop the hierarchical Bayesian seasonal model with dropout (HSMDO), which captures the interrelation between individual and cross-sectional seasonality, purchase, and dropout rates, with the aim of improving forecast accuracy at specific points in time. They perform (

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3

Alsheikh, Layla. "The impact of surprise guerilla marketing on customer behavior." Innovative Marketing 20, no. 1 (2024): 227–37. http://dx.doi.org/10.21511/im.20(1).2024.19.

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This study aimed to investigate the impact of guerilla marketing (i.e., guerilla ambient marketing and guerilla sensation marketing) on customer behavior (i.e., customer purchase intention and customer brand attitude). The survey was held in May 2023; the questionnaire was distributed to a convenience sample of 450 customers of three malls in Jeddah city in the Kingdom of Saudi Arabia. The analysis was conducted by IBM SPSS and AMOS using 344 retrieved responses. Exploring research factors, confirming goodness-of-fit, and testing the hypothesized effects, the results indicated that both dimens

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Lu, Meili, Zuoliang Ye, and Yufei Yan. "Research on e-commerce customer repeat purchase behavior and purchase stickiness." Nankai Business Review International 9, no. 3 (2018): 331–47. http://dx.doi.org/10.1108/nbri-05-2017-0026.

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Purpose The purpose of this paper is to study the regularity of the e-commerce customer repeat purchase behavior, and provide new ideas and methods for e-commerce vendor’s e-commerce customer management. Design/methodology/approach Through analysis of the priority in activity mechanism and new customers’ dynamic growth in customer’s purchase behavior, this paper builds a model of the customer’s purchase frequency, which can be verified by the empirical data gathered from www.taobao.com, www.jd.com, www.yhd.com and www.amazon.com. Findings This paper discovers the regularity that the customer’s

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Haq, Irfan Nurul. "Determination of Price and Customer Satisfaction." Journal of Economicate Studies 1, no. 2 (2018): 97–108. http://dx.doi.org/10.32506/joes.v1i2.179.

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Price policy or a value can affect the human mindset, considering its activities by using logic including in considering its needs as a customer of a product. a person or customer will choose which product performance is more effective, efficient and suitable to his needs and according to the value of a price or cost, if the performance is effective, efficient and match with expectations, means customers will feel satisfied and will make the calculation of expenditures for the procurement of products the. Price has a positive and significant impact on customer satisfaction. The main considerat

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Feldman, Jacob, Dennis J. Zhang, Xiaofei Liu, and Nannan Zhang. "Customer Choice Models vs. Machine Learning: Finding Optimal Product Displays on Alibaba." Operations Research 70, no. 1 (2022): 309–28. http://dx.doi.org/10.1287/opre.2021.2158.

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We compare the performance of two approaches for finding the optimal set of products to display to customers landing on Alibaba's two online marketplaces, Tmall and Taobao. Both approaches were placed online simultaneously and tested on real customers for one week. The first approach we test is Alibaba's current practice. This procedure embeds thousands of product and customer features within a sophisticated machine-learning algorithm that is used to estimate the purchase probabilities of each product for the customer at hand. Our second approach uses a featurized multinomial logit (MNL) model

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Sowier-Kasprzyk, Izabella. "IMPACT OF SENSORY MARKETING ON CUSTOMER LOYALTY AND PURCHASE DECISIONS." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 23, no. 3 (2022): 73–85. http://dx.doi.org/10.5604/01.3001.0016.0318.

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The article presents the use of sensory marketing in company management. Sensory marketing is an increasingly common form of modern organization management. Human senses play the most important role in sensory marketing. Many companies from various industries perceive the power of human senses. The goal of sensory marketing is to communicate with customers on an emotional level. Additionally, it should be added that this is a non-intrusive form of communication. Clients perceive the emotional message without the persuasion typical of traditional approaches. Today, companies care more about kee

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Paul, Arunkumar J., K. Subathra Dr., S. Senthilkumar Dr., R. Prabhavathy, and Thomas Jinu Rohan. "Leveraging the power of social proof on online consumer behaviour." Journal of Scientific Research and Technology (JSRT) 1, no. 5 (2023): 31–39. https://doi.org/10.5281/zenodo.8239463.

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The degree to which social media influences our everyday lives is significantly associated with the extent to which it affects the way we go about our shopping. In particular, a potent driving force behind social commerce is the concept of "social proof," which refers to the notion that we are more inclined to purchase if we can see that other people have previously done so. Over the past few years, the popularity and frequency of the usage of social proof strategies to entice online shoppers have expanded significantly. Peer recommendations, customer ratings and reviews, celebrity e

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Mandagie, Wenny Candra, and Robert Kristaung. "The power of AI personalization: Mediated moderation in social & e-commerce." Jurnal Manajemen dan Pemasaran Jasa 18, no. 1 (2025): 35–58. https://doi.org/10.25105/v18i1.21587.

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This study investigates the impact of AI-driven personalization on key customer outcomes within Indonesia's e-commerce landscape. It examines how personalization influences customer engagement, trust, perceived relevance, customer experience, and purchase frequency. While prior studies have extensively explored AI personalization, limited research has examined its mediated moderation effects on customer behavior in emerging e-commerce markets, particularly in Indonesia. This study addresses the gap by analyzing the moderating effect of education level and the mediating role of perceived releva

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Godswill Chinedu Chukwu and Miyene Charles Tom. "Consumer environmental consciousness and brand preference in rivers state." Middle European Scientific Bulletin 1, no. 7 (2020): 1–15. http://dx.doi.org/10.47494/mesb.2020.1.130.

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This study investigated consumer environmental consciousness and brand preference in Rivers State. The study sought to establish the extent to which brand sound influence repeat purchase of power generating plants, the extent to which brand heat generation influence customer referral of power generating plants and the extent which green protection determine customer loyalty of power generating plants in Rivers State.The study adopted descriptive research design. A population of 52 loyal customers of 5 different brands of power generating plants was randomly selected while 47 questionnaires wer

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GODSWILL CHINEDU CHUKWU, PhD and MIYENE CHARLES TOM Sobirov. "Consumer environmental consciousness and brand preference in rivers state." International Journal on Integrated Education 3, no. 12 (2020): 30–39. http://dx.doi.org/10.31149/ijie.v3i12.907.

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This study investigated consumer environmental consciousness and brand preference in Rivers State. The study sought to establish the extent to which brand sound influence repeat purchase of power generating plants, the extent to which brand heat generation influence customer referral of power generating plants and the extent which green protection determine customer loyalty of power generating plants in Rivers State.The study adopted descriptive research design. A population of 52 loyal customers of 5 different brands of power generating plants was randomly selected while 47 questionnaires wer

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Yin Yin, Julia Tan, and Yan Li Feng. "Digital Advertising Features on Customer Purchase Intention." Journal of Entrepreneurship and Business 9, no. 1 (2021): 50–57. http://dx.doi.org/10.17687/jeb.v9i1.416.

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Advertisement denotes a standard strategy of attracting public interest and facilitating purchase decisions. This research aims to determine the digital advertisement feature effects on consumer purchase intent in Malaysia. A cross-sectional design was employed to gather quantitative data from 361 Malaysian respondents with a digital survey. Additionally, SPSS was utilised to assess the digital advertising-purchase intention relationship. Resultantly, pictorial cues, repetition, and sensory stores significantly influenced Malaysian consumers’ purchase intention. Following the motivation theory

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Lu, Peng, Mo Li, Xiang Zhang, Yibo Zou, and Shengmao Shu. "Multi-objective hydropower purchase optimization method for inter-provincial power grids under time-sharing electricity price." MATEC Web of Conferences 246 (2018): 01043. http://dx.doi.org/10.1051/matecconf/201824601043.

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The existing electric grid purchase ratio research focuses on the methods of various types of combinations of purchasing and selling business of electricity, and the methods of reasonable risk allocation between different businesses, First, it lacks the consideration of the sensitivity of customer requirements to electricity price changes . Second, it lacks the consideration of optimization of the revenue and risk of hydropower purchase in the provincial electric grid. Therefore, this paper establishes the multi-objective time-of-use power price model based on customer requirements for time-of

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Ony, Rosifany, and Ade Alami Faisal. "ELECTRICITY PURCHASE AGREEMENT BETWEEN PT. PLN (PERSERO) SAMARINDA CITY WITH CUSTOMERS." GPH - International Journal of Social Science and Humanities Research 05, no. 05 (2022): 34–42. https://doi.org/10.5281/zenodo.6717972.

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In order for the community to get electricity, they must subscribe to electricity with PT. PLN (PERSERO). The electricity subscription is contained in the agreement, namely the Power Purchase Agreement (SPJBTL) in the form of a standard agreement and the agreement has been determined and made unilaterally by PT. PLN (PERSERO). The standard agreement allows for problems in practice in the field, such as turning on the electricity supply, slowing down the rotation of the meter. In this case, it is an act of default which is detrimental to PT. PLN (PERSERO). The purpose of the study was to determ

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Ony, Rosifany, and Ade Alami Faisal. "ELECTRICITY PURCHASE AGREEMENT BETWEEN PT. PLN (PERSERO) SAMARINDA CITY WITH CUSTOMERS." GPH-International Journal of Social Science and Humanities Research 05, no. 05 (2022): 34–42. https://doi.org/10.5281/zenodo.6762295.

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In order for the community to get electricity, they must subscribe to electricity with PT. PLN (PERSERO). The electricity subscription is contained in the agreement, namely the Power Purchase Agreement (SPJBTL) in the form of a standard agreement and the agreement has been determined and made unilaterally by PT. PLN (PERSERO). The standard agreement allows for problems in practice in the field, such as turning on the electricity supply, slowing down the rotation of the meter. In this case, it is an act of default which is detrimental to PT. PLN (PERSERO). The purpose of the study was to determ

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Gautama Himawan, Adrian, and Raden Aswin Rahadi. "CUSTOMER PREFERENCES ON COFFEE SHOP CONSUMPTIONS: A CONCEPTUAL MODEL." Advanced International Journal of Business, Entrepreneurship and SMEs 2, no. 3 (2020): 19–32. http://dx.doi.org/10.35631/aijbes.23003.

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The aim of this study is to discuss the difference in motivation in coffee consumption and awareness of its effect on peoples. For this research, we will conduct a past literature review made from 23 papers that are being synthesized. The analysis of the literature found that customer preferences influencing coffee purchases are: Taste, product design, ambiance, brand influence, location accessibility, and price are the most customer preferences on their purchasing of coffee. These preferences will determine the choices of customers in choosing a coffee shop to make a purchase and will determi

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Regina, Shilvia, and Satrio Abdillah. "Pelaksanaan Perjanjian Jual Beli Tenaga Listrik Antara PT. PLN (Persero) dengan Pelanggan Rumah Tangga di Kecamatan Pangkalan Kerinci Kabupaten Pelawawan." AL-MANHAJ: Jurnal Hukum dan Pranata Sosial Islam 5, no. 2 (2023): 1177–88. http://dx.doi.org/10.37680/almanhaj.v5i2.2833.

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The need for electrical energy is the lifeblood of human life; in that case, if you want electricity, you must use the services of PT. PLN (Persero) with the terms and conditions of the agreement between the customer and PT. PLN (Persero). Public relations, both people and PT. PLNs, which are in a position called customers, were born on a bond of agreement. However, several problems occurred between the customer and PT. PLN regarding the agreement that needed to be carried out correctly. The formulation of the problem in this study is how the implementation of the power purchase agreement betw

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Ghalib, Abie Syahrin, and Muhril Ardiansyah. "The Role of Instagram Influencers in Affecting Purchase Decision of Generation Z." Journal of Business, Management, and Social Studies 2, no. 3 (2023): 117–29. http://dx.doi.org/10.53748/jbms.v2i3.44.

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Currently, social media is an online communication tool that made a huge impact on society. It makes social media a means for companies that want to attract the attention of potential consumers by utilizing the role of social media influencers who are considered to have great power and influence in the online world. An influencer could evaluate a product that consumers would admire, encouraging them to purchase it. A social media influencer has a significant role in consumer purchase intention. Hence, it is essential to analyze a factor that might affect a customer’s purchase intention. Theref

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I. O., Ajisafe,, and Dada, D. O. "Power of Advertising on Consumer Purchasing Behaviour: A Study on the “Share a Coke” Campaign." British Journal of Mass Communication and Media Research 4, no. 3 (2024): 67–74. http://dx.doi.org/10.52589/bjmcmr-i3z7q2wq.

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This study investigated the influence of advertising on customer buying behaviour by analysing the impact of the 'Share a Coke' Campaign. This text elucidates the significance of advertising in shaping the consumer's purchasing decisions. Several Nigerian organisations exhibit a lack of enthusiasm when it comes to promoting their products and services through an efficient advertising platform, which negatively impacts their sales performance. They do not consider it necessary to allocate a percentage of their money to ads for promoting their products and services and influencing customer purch

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20

Alimamy, Saifeddin, Juergen Gnoth, and Kenneth Richard Deans. "The Impact of Co-Creating Through AR in Retail Stores on Purchase Intentions." International Journal of Technology and Human Interaction 17, no. 3 (2021): 16–33. http://dx.doi.org/10.4018/ijthi.2021070102.

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With the broad diffusion of technology in the past few decades, there has been a shift in power from sellers to buyers. Marketers can no longer offer a product to the customer without considering their input in the development, customisation, and personalisation of the product. Innovative companies are learning how to co-create with their customers in order to understand what they want and how they want it. In this paper, the authors examine the role of augmented reality (AR) technology in co-creation and the effect it has on customer perceived risk, trust and purchase intent. A 2x2x2 factoria

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Annisa, Lolanda Hamim, and Dian Rusvinasari. "Segmentasi Pembelian Produk Menggunakan Algoritma K-Means Berdasarkan Clusterisasi pada pemilihan menu yang ada diUMKM Kuliner." Jurnal Informatika: Jurnal Pengembangan IT 9, no. 3 (2024): 203–12. https://doi.org/10.30591/jpit.v9i3.6556.

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Marketing strategy can be seen as one of the bases used in preparing comprehensive SME planning. One of the SMEs that will be highlighted in this research is restaurants. Customer loyalty is an important thing that must be maintained by companies for the sustainability of the company and can improve good relationships between service provider companies and their customers. K-Means Cluster Analysis is a non-hierarchical cluster analysis method that attempts to partition existing objects into one or more clusters or groups of objects based on their characteristics, so that objects that have the

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Chen, Chih-Hung. "Leveraging the Power of Online Referral for E-Business: The Moderated Mediation Model." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 7 (2021): 2594–607. http://dx.doi.org/10.3390/jtaer16070143.

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This study utilized the Kano model to practically identify the key attributes of online service quality of e-learning education companies. Along with a review of theoretical sources related to service quality, this paper placed similar attributes into the same cluster and finalized four constructs, i.e., reliability, responsiveness, competence, and engagement. In addition, consumer perception plays a mediating role in the relationship between online service quality and online purchase intention, while online customer referral is taken as a moderator indirectly influencing customer perceptions

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Byanjankar, Puspa, Kabindra Marhatta, and Yushma Himanshu. "Data Analysis Using Cluster and Logistic Regression Analysis (A Case Study)." International Journal of Information Technology and Computer Science Applications 1, no. 1 (2023): 1–10. http://dx.doi.org/10.58776/ijitcsa.v1i1.14.

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Customer loyalty has been a concern to C&M. C&M implements logistic regression and cluster analysis to tackle customer churn on consulting services and products. Logistic regression analysis predicts whether chemical manufacturers and small personal services will purchase consulting services and training products with discount reduction in 18 months. Their pur-chase choices every 18 months are influenced by discounts or non-discount. Cluster analysis groups purchase power based on the age group. It forecasts business client’s transaction through purchase duration and frequent purchase

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Mewoh, Ivany Anastacia, S. L. H. V. J. Lapian, and Emilia M. Gunawan. "THE INFLUENCE OF BRAND IMAGE, PRODUCT VARIETY, AND PRICING STRATEGY ON PURCHASE DECISION OF EYELASH EXTENSION AT LASHTHETIQUE MANADO (STUDY ON LASHTHETIQUE CUSTOMERS)." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 11, no. 3 (2023): 359–70. http://dx.doi.org/10.35794/emba.v11i3.49619.

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The needs and desires of a dynamically moving market change rapidly and continuously, makes a company need to find a good strategy to meet the market wants and needs. The purpose of this research is to analyze the influence of brand image, product variety, and pricing strategy on purchase decision of eyelash extension service made by customers at Lashthetique partially and simultaneously. This research conducted using quantitative method with saturation sampling method, which use all of the population for the sample totaling 74 sample due to a small amount of population. The collected data fro

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Dwivedi, Aditya Kr, Apoorv, Ashutosh Singh, Deepak Pal, and Asst Prof Ms Manisha Rai. "E-Commerce Gym Website." International Journal for Research in Applied Science and Engineering Technology 11, no. 5 (2023): 5129–44. http://dx.doi.org/10.22214/ijraset.2023.52844.

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Abstract: In order to grow their businesses, organizations need to reach out to a large number of people since E-commerce is growing rapidly. Therefore, they are developing websites that will serve as platforms for both customers and sellers, where their products can be displayed by the customer for purchase, and the website will include a payment gateway where the customer can pay for their purchase. The development of an E-commerce gym website requires an understanding of a number of technologies. In addition to client-side (front-end) techniques such as HTML, CSS, and JavaScript, server-sid

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Adhitama, Amru Bangkit, Kurniawati Kurniawati, and Yolanda Masnita. "Attracting Consumer Food: The Effect of Perceived Crowdedness." Journal of Social Research 2, no. 9 (2023): 3196–208. http://dx.doi.org/10.55324/josr.v2i9.1374.

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This study delves into the interplay between Perceived Crowding (Crowd) and its impact as a mediator on Purchase Intention, Customer Satisfaction (SAT), and Word of Mouth (WoM). Specifically, it examines the role of crowd perception as a deciding factor for selecting a restaurant, thereby influencing overall consumer satisfaction. The research comprises a sample of 100 respondents, spanning multiple generations. The data analysis technique employed is Structural Equation Modeling (SEM). The findings of this study underscore the significant mediating role played by Perceived Crowding (Crowd) on

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Bekti Kumoro, Widarso, and Denpharanto Agung Krisprimandoyo. "The Effect of Service Quality, Reputation, and Perceived Price on Purchase Decisions with Customer Satisfaction as an Intervening Variable (Study on Parents of Students at Ciputra School Surabaya)." Sinergi : Jurnal Ilmiah Ilmu Manajemen 13, no. 2 (2023): 83–94. http://dx.doi.org/10.25139/sng.v13i2.7103.

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The purpose of this study is to test and analyze the influence of Service Quality, Reputation, and Perceived Price on Purchase Decisions and Customer Satisfaction among parents of Ciputra School Surabaya students, as well as to test and analyze the mediating role of Customer Satisfaction in the influence of Service Quality on Purchase Decision and the power of Reputation on Purchase Decision. Service Quality (X1), Reputation (X2), Perceived Price (X3), Customer Satisfaction (Z), and Purchase Decision (Y) are the variables analyzed in this study. Path analysis (Path Analysis) is a technique for

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Sonali sankhla, Dr. Akshay Katiyar, and Vidushi Gupta. "The Impact of Advertising on Consumers Perception." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 11 (2024): 3431–35. https://doi.org/10.47392/irjaem.2024.0505.

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Now-a-days marketing is the need of the hour. It can be defined as a tool for the different companies those who want to attract and influence the customers’ perception. In today’s society consumers have intense powers on the other hand market is dynamic and have intense competition. Due to education & technology enhancement perception and behaviour of the customers is getting changed constantly. We know very well that companies can stay in market only when their customers want so for maintaining the existence the behaviour and perception needs to be monitored on the regular basis. Hence it

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Pitri, Tedi, Irman Firmansyah, Raden Rijanto, and Deri Firmansyah. "The Evolving Marketing Mix in the Digital Age and Customer Mix: How Does It Affect Purchase Intention?" International Journal of Business, Law, and Education 6, no. 1 (2025): 345–61. https://doi.org/10.56442/ijble.v6i1.1003.

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The era of technological disruption in the 21st century is increasingly challenging the traditional 4P marketing mix concept to evolve to facilitate the creation of hybrid communication and services in the digital environment. This study aims to explore the causality predictive model between the evolution of the 4P marketing mix model and the customer mix considered in the modern business landscape of the digital age, by analyzing how it affects the purchase intention?, the mediating effect of the customer mix is examined. Quantitative research with a survey type is developed in predictive cau

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Pratama, Febry Aditya, and Susilo Toto Raharjo. "The Effect of Retailer Awareness, Retailer Quality Perception, Retailer Relationship Quality on Customer Loyalty Mediated Customer Satisfaction (A Study of Perahu Salt Brands)." Return : Study of Management, Economic and Bussines 2, no. 10 (2023): 1052–60. http://dx.doi.org/10.57096/return.v2i10.170.

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Salt is a basic need that is no less important than sugar. Almost every household needs consumption salt every day. The existence of salt in everyday life cannot be ignored. The problem that arises in this study is that in recent years sales at perahu salt have experienced fluctuating sales, some complaints about the services provided by Perahu salt principal sales are still unsatisfactory to retailers, especially wholesalers. The purpose of this study is expected to be used by company management as a reference to provide customer satisfaction through the services provided by the principal of

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Wulandari, Ria, M. Ifran Sanni, and Dani Ramadhan. "Analisa Pengaruh Motivasi Konsumen, Persepsi Kualitas, Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor PT. Yamaha Indonesia MFG." CICES 5, no. 2 (2019): 188–203. http://dx.doi.org/10.33050/cices.v5i2.619.

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This research is motivated by a decline in motorcycle sales produced by PT. Yamaha Indonesia MFG in the 2014-2018 period. In this research there was a decrease in the decision on the power of interest in customer purchases on PT. Yamaha Indonesia MFG so that later can be analyzed in the formulation of this paper, that how customer take motorcycle purchase decisions amid the phenomenon of competition and increasingly crowded sales rivalries. The purpose of this research was to analyze the influence of motivation, perceived quality, and customer attitudes toward decisions in purchasing Yamaha mo

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Lavanya Veeran. "The Impact of Social Media on Consumer Buying Behavior – A SEM Analysis." Journal of Information Systems Engineering and Management 10, no. 25s (2025): 541–46. https://doi.org/10.52783/jisem.v10i25s.4089.

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Social media has fundamentally transformed consumer purchasing habits, exerting a substantial impact on how customers find items, engage with influencers, perceive social validation, and react to criticism and reviews. This research examines the various effects of social media on customers' purchase choices. The text explores how social interactive platforms enable product discovery via targeted marketing and organic content. This analysis focuses on the power of influencers, emphasizing their capacity to alter customer choices and stimulate purchases. The analysis examines the notion of socia

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Huang, Zixun. "Luxury Brands and the Female Gaze: Challenging Traditional Marketing Strategies." Journal of Education, Humanities and Social Sciences 35 (July 4, 2024): 826–31. http://dx.doi.org/10.54097/01axqd77.

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Luxury brands and goods are still leading the fashion trends and play a significant role in people’s physical and mental pursuits. Women nowadays are becoming the largest customer group of luxury goods. Facing the female customer group that has high purchase power, it is crucial to think of some strategies that favor female customers to boost profit and build customer loyalty. This article will concentrate on challenging traditional marketing strategies to meet female customers’ demands by using secondary research to summarize a set of strategy profiles, including brand philosophy, design, and

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Madhuyella, Malloju, and Dr Daniel. "Impact of Digital Marketing on Customer Buying Behavior (Residential Real Estate)." International Journal for Research in Applied Science and Engineering Technology 10, no. 10 (2022): 543–53. http://dx.doi.org/10.22214/ijraset.2022.47038.

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Abstract: The study is to examine the impact of digital marketing on the customer buying behavior and to find out the customers are sensible of digital marketing and the digital channel’s impact on their purchase decision. The study is carried out through checks from 148 respondents and Responses from the client. The rating scale was used to get the respondents' final results from the questionnaire. The questionnaires were distributed to 180+ and got 148 responses from respondents. The Rate scale will be used to measure a person's perception and attitude or opinion. The results are interpreted

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Lie, Yenita Flowrenza, and Arop Ria Saulina Panjaitan. "PENGARUH CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION, DAN WORD OF MOUTH TERHADAP CUSTOMER LOYALTY PADA APLIKASI TIKET BIOSKOP." Jurnal Riset Akuntansi Politala 7, no. 3 (2024): 713–22. https://doi.org/10.34128/jra.v7i3.398.

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Mobile applications are the right platform in combining elements of customer experience and customer satisfaction to build customer loyalty, it can be seen that currently many companies are turning to the digital world by developing mobile applications as a forum for interaction with customers. The aim of this research is to find out the impact of customer experience, customer satisfaction and word of mouth on customer loyalty in purchasing movie tickets through the TIX ID application. The research approach used in this study is quantitative and analyzed using multiple linear regression. Sampl

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Sreekumar, Arushi, and Renuka Devi S M. "Predicting Online Customer Purchase using Gradient Boost Classifier." International Journal for Research in Applied Science and Engineering Technology 11, no. 6 (2023): 3787–91. http://dx.doi.org/10.22214/ijraset.2023.54192.

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Abstract: Understanding client buying behavior is crucial for firms in order to enhance targeting consumers, maximize marketing efforts, and boost overall sales success. In order to identify whether a client is inclined to make a purchase or not, the Gradient Boosting algorithm is used in this paper's predictive modeling technique. The Gradient Boosting technique is used to create a model for prediction because it can handle complicated connections and detect non-linear patterns. The technique includes a number of steps, such as feature engineering, model training, and performance evaluation.

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Wijayanti, Silvana Kardinar, and Barry Ramsay. "Life Insurance Take-Up Rate Influencing Factors Comparison between Malaysia and Japan." International Journal of Business and Social Research 6, no. 7 (2016): 37. http://dx.doi.org/10.18533/ijbsr.v6i7.975.

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<p>This study will investigate the factors that influence take-up rates within the Malaysian Life Insurance industry to discover potential opportunities and limitations. For comparative purposes, the study is modelled on <a title="Power J.D. (2013) 2013 Japan Life Insurance Contract Customer Satisfaction (Pre-Purchase and Post-Purchase) Study, Retrieved from: http://www.jdpower.com/ [Accessed 24 April 2016]." href="file:///C:/Users/HP/Dropbox/Issues_IJBSR/Issues_IJBSR/IJBSR_July_2016/4_IJBSR_975-06072016_Upload.docx#Power">Power (2013)</a> who examined four factors affecting

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Keerthi, Krishna M. "Influence of Digital Marketing on Consumer Purchase Behavior." International Journal of Trend in Scientific Research and Development 3, no. 1 (2018): 836–39. https://doi.org/10.31142/ijtsrd19082.

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Digital marketing is a marketing method to promote products in online .Digital Marketing industry in India is spread to almost all the business sectors. The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow business to communicate and form a transaction anywhere and anytime. Apart from that, it too lays down the impact on the mind of the customer so as to purchase the product. The purpose of study is to recoganize the effectiveness and the impact of digital mar

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T M, Raghavendra Babu, and Harshith K S. "Recognition of Phony Reviews in E-commerce Platform." International Journal for Research in Applied Science and Engineering Technology 11, no. 8 (2023): 2246–51. http://dx.doi.org/10.22214/ijraset.2023.55564.

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Abstract: The business and commerce of today are greatly influenced by online reviews. The majority of how consumers choose which online products to buy is based on user reviews. As a result, opportunistic people or organizations try to slant product reviews in order to serve their own agendas. Now days, fake online reviews are more common, people simply post phony reviews to market their products, to cheat customers etc. In E-commerce application fake reviews are more common and we need a system to predict these fake reviews. Proposed system uses machine learning algorithm to identify the fak

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Tuan Phan, Anh, Anh Van Nguyen, Nhan Van Ho, and Giang Ha Hai. "Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis." Innovative Marketing 20, no. 2 (2024): 169–81. http://dx.doi.org/10.21511/im.20(2).2024.14.

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The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, gaps persist regarding the primary themes within this research domain. This study analyzes 282 research papers spanning from 2012 to 2022, sourced from the Web of Science Core Collection, focusing on social media and customer purchase intentions. Leveraging Latent Dirichlet Allocation (LDA) commands

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Siwiec, Dominika, and Andrzej Pacana. "Model of Choice Photovoltaic Panels Considering Customers’ Expectations." Energies 14, no. 18 (2021): 5977. http://dx.doi.org/10.3390/en14185977.

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Photovoltaic electricity generation is key to achieving deep decarbonization with a high degree of electrification. It is predicted that the energy sector will reduce carbon dioxide by producing electricity mainly from photovoltaic (PV) power. Although dynamic development of the implementation of photovoltaic panels has been observed, their choice considering customer specificity is still a problem. Therefore, the purpose of this study is to propose the model of choice photovoltaic panels considering customers’ expectations. It can support the choice of a photovoltaic panel of a certain qualit

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Dr., P. Subramanyam1 &. K. Bhaskar2. "IMPACT OF SALES PERSON ON CUSTOMER PURCHASE: A STUDY ON ORGANISED RETAILING." GLOBAL JOURNAL OF ENGINEERING SCIENCE AND RESEARCHES 5, no. 8 (2018): 28–34. https://doi.org/10.5281/zenodo.1327435.

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Retailing is the most active and attractive sector of last decade while the retailing industry itself has been present since ages in our country it is only the recent post that it has witnessed so much dynamism the emergence of retailing in India has more to do with the increased premising power of buyers especially post liberalization increases in product verity and increase in economics of scale of with the help of modern supply and distributions solution Indian retailing today is at an interesting crossroads the retail sales are at the highest point in history and technologies are improving

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Tellawar, Avantika. "Online Fake Review Detection Using SVM." International Journal for Research in Applied Science and Engineering Technology 11, no. 5 (2023): 2006–8. http://dx.doi.org/10.22214/ijraset.2023.51925.

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Abstract: After the pandemic, our overall life is changing and challenging that’s why our demand is changing now, we are focused on wellness, sustainability, technology, and the gig economy because of these trends we can observe the reflection in the changing desired need and limitation of seller and customer. Many customers can post a review on any website after making a purchase. Whether it’s an online purchase or an offline retail purchase. When customers buy a product online, they check the product reviews. This is very important for today’s e-commerce product decisions. There is a financi

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Dahal, Achint, Ankur Acharya, Subruto Shilpakar, Pratham Risal, Aditya Narasariya, and Misam Hang Lawati. "Effect of Mobile Marketing on Online Purchase Intention in Urban Area." New Perspective: Journal of Business and Economics 6, no. 1 (2023): 43–51. http://dx.doi.org/10.3126/npjbe.v6i1.58906.

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This study aims to investigate the effect of mobile marketing on the online purchase intentions of Nepalese consumers, particularly in metropolitan areas. The study used non-probability convenience sampling to survey 105 consumers who were targeted by companies using mobile marketing for promotions. The data collected was analyzed using descriptive statistics, correlation, ANOVA, two sample tests, and multiple regression. The findings suggest that mobile marketing alerts, information, trust, and relevance have a significant effect on online purchase intention. The study provides useful insight

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Widjaja, William, and Yudhi Widya Arthana Rustam. "E-Retailing study: A bibliometric analysis and systematic literature review." TEKNOSAINS : Jurnal Sains, Teknologi dan Informatika 11, no. 1 (2024): 112–19. http://dx.doi.org/10.37373/tekno.v11i1.783.

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Along with the increasing popularity of online shopping in Indonesia, the E-retailing business has increased in recent years in Indonesia. This research aims to analyze the trends and developments of e-retailing in Indonesia and globally. This research is a type of literature study research with a qualitative approach. The analysis technique used is bibliometric analysis and systematic literature review using VOS viewer software. The results showed eight main clusters related to e-retailing: chatbot, customer satisfaction, purchase intention, customer experience, artificial intelligence, socia

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M, Likhitha. "Customer Satisfaction: An Insight Towards E-Commerce." International Journal for Research in Applied Science and Engineering Technology 10, no. 9 (2022): 695–98. http://dx.doi.org/10.22214/ijraset.2022.46711.

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Today the world is becoming digital in every part. The internet-services are charming with ‘popularity’ (fame) and the vital facet for the communication growth technologies are creating (making) a very fast improvement. Every year National Technology Day is celebrated on May 11 and this year theme is 'An Integrated Approach to Science and Technology for a Sustainable Future'. As Technology is substituting the phase of traditional methods of buying and selling in terms of online ecommerce. Now-a-days folks choose to purchase or shop the products (goods) by just 1 click (one single click), by vi

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Rybaczewska, Maria, Siriphat Jirapathomsakul, Yiduo Liu, Wai Tsing Chow, Mai Thanh Nguyen, and Leigh Sparks. "Slogans, brands and purchase behaviour of students." Young Consumers 21, no. 3 (2020): 305–17. http://dx.doi.org/10.1108/yc-07-2019-1020.

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Purpose The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students. Design/methodology/approach Data were collected thorough 34 in-depth face-to-face interviews with university students, using the customer decision process model as an approach. Findings The authors’ research confirmed that conciseness, rhythm and jingle are key features strengthening customers’ recall and recognition, both being moderators of slogans’ power. The role and influence of slogans depend on the stage of the custome

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Mahdinur, Mahdinur, Anis Mashdurohatun, and Abdul Halim Barkatullah. "Legal Reconstruction of Fund Distribution in the Implementation of Sharia Principles in Murabaha Financing Products." Scholars International Journal of Law, Crime and Justice 6, no. 04 (2023): 251–56. http://dx.doi.org/10.36348/sijlcj.2023.v06i04.009.

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The objectives of this research are to analyze and find out the appropriateness of the application of sharia principles in Murabaha financing in sharia banking and how to reconstruct Murabaha financing in Islamic banking that is in accordance with Islamic principles. The method used in this study uses a juridical-empirical and normative approach with a constructivist paradigm. The result of the study shows that the application of sharia principles in Murabaha financing in sharia banking is not in accordance with sharia principles, because it contains two contracts in one transaction. In additi

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Huynh, Tai. "The influence of green innovation on the intention to purchase environmentally friendly products in the fashion industry." ISIR Journal of Business and Management Studies (ISIRJBMS) 2, no. 2 (2025): 01–17. https://doi.org/10.5281/zenodo.15043617.

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<em>The significant increase in fashion waste is indicative of consumers' dearth of environmental consciousness. This investigation examined the impact of green innovation on green purchase intention by examining three meditation dimensions: customer trust, customer attitude, and green perceived value. The questionnaire survey employed in this study was derived from other reputable, related surveys. The data was arbitrarily collected from approximately 434 responses in Ho Chi Minh City, Vietnam. Subsequently, it was computed using the G*Power appliance and the partial least square structural e

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Babu, Gali Venkata Durga Ayyappa, and M. Durga Sathish. "E-Commerce Customer Segmentation Using Machine Learning." International Journal for Research in Applied Science and Engineering Technology 10, no. 9 (2022): 1275–77. http://dx.doi.org/10.22214/ijraset.2022.46772.

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Abstract: Splitting a client base into groups about people certain are similar in particular areas, such as age, gender, interests, & spending patterns as well as technique about grouping consumers about a corporation into categories certain demonstrate commonality among customers in each category. In order to optimise each customer's worth to business, segmenting clients is done in order to select how to interact among them. Client segmentation belongs to the specific strategy used by businesses to target particular, smaller groups about customers among appropriate messages certain would

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