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Journal articles on the topic 'Customer purchase'
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1
Shariff, S. Sarifah Radiah, Zurriyati Bakri, and Pa'ezah Hamzah. "Association Rules for Purchase Dependency of Grocery Items." Social and Management Research Journal 13, no. 2 (2016): 61. http://dx.doi.org/10.24191/smrj.v13i2.5271.
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Customer purchasing behaviour is reflected in the choice of products consumers purchased. An item that a customer purchases sometimes depends on the purchase of another item. Retailers can use purchasing dependencies for planning replenishment of inventory to avoid stock-outs. However, such dependencies are usually not visible. This study uses the data mining approach in finding associations between products purchased by customers from a supermarket and four retail shops. Primary data were obtained from 130 single-sales transactions made over a seven days period by customers of the supermarket and retail stores. Association rules for purchase dependencies were mined using two different algorithms, Apriori and Carma, on IBM SPSS Modeller 15. Results indicated that for retail shops, the purchase of grocery products depends on the availability of fresh food items with 83.33% confidence, and 40% of the customers tend to purchase both items within one transaction. For the supermarket, customers are 27.06% more frequent to buy grocery products together with health beauty products and fresh foods items with 96.66% confidence.
 Keywords: purchase dependency, association rules, apriori model, carma model
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Rahimova, Sabina. "Impact of online customer reviews on purchasing, repurchasing, and loyalty behaviours: A study on electronic products." International Journal of Business and Management (IJBM) 4, no. 2 (2025): 67–80. https://doi.org/10.56879/ijbm.v4i2.133.
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Nowadays, customer reviews have a significant impact on customers' purchase intentions. Customer reviews are a key factor influencing purchase decisions, as they provide transparent insights into products and services. As part of eWOM, online customer reviews are positive, negative and neutral, and these factors influence buying behaviour in different ways. Satisfied customers always write positive reviews about the product, these reviews can increase the number of customers, which can increase the profit of marketers and also increase brand loyalty. For this study, electronic products were chosen to understand how online customer reviews affect their buying behaviour, repeat purchases, and loyalty. This study employed a quantitative research approach to examine the impact of online customer reviews. A self-administered questionnaire was used to collect primary data from 402 respondents in Turkey, all of whom had purchased electronic products online in past years. The survey consisted of four sections, covering demographic characteristics, online customer reviews, purchase behaviour, repurchase behaviour, and customer loyalty. A five-point Likert scale was used to assess consumer attitudes. The questionnaire, originally in English, was translated into Turkish for accessibility. Findings show that online customer reviews significantly influence purchasing, repurchasing, and loyalty behaviour. Positive reviews build trust and drive sales, while negative reviews reduce purchases. Businesses should manage reviews effectively to enhance brand reputation and customer loyalty.
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Takaya, Rowlan. "Antecedents Analysis of Purchase Intention." Business and Entrepreneurial Review 16, no. 1 (2019): 1. http://dx.doi.org/10.25105/ber.v16i1.4906.
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The advancement of technology has resulted in the creation of a new form of shopping transactions. This technology is used by residents to shop online. Thus, customers’ involvements in online purchasing have become an important trend. The objective of this research was to identify the determinants of customer purchases online. This study used a surveymethod using questionnaires and the target is an online customer in Central Jakarta.This research used simple regression to determine the effect of purchace intention to factors that influence it. Data questionnaire distributed directly to the respondents who never buy online shopping. Findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.
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Baiq Nikum Yulisasih, Herman Herman, and Sunardi Sunardi. "K-Means Clustering Method For Customer Segmentation Based On Potential Purchases." Jurnal ELTIKOM 8, no. 1 (2024): 83–90. http://dx.doi.org/10.31961/eltikom.v8i1.1137.
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The rapid growth in customer data has driven companies to develop smarter and more effective marketing strategies. One efficient approach is customer segmentation, which involves dividing a market or group of customers into smaller segments based on similar characteristics or behaviors. Customer segmentation improves understanding of customer needs, preferences, and behavior. This study uses customer segmentation based on purchase potential at Fast Moving Consumer Goods (FMCG). Analyzing potential purchases can help identify market opportunities, implement more effective pricing, target promotions, manage stock and distribution, and develop new products to enhance customer satisfaction. The most commonly used segmentation method is the K-Means Clustering algorithm, which groups data into homogeneous clusters. This study aims to segment customers based on potential purchases using the K-Means Clustering method. The customer dataset in FMCG stores was divided into three clusters using seven attributes: Sex, Marital Status, Age, Education, Income, Occupation, and Settlement Size. The results, calculated in Microsoft Excel, concluded after four iterations with three clusters: k1 (Cluster 1) with 535 customers having low purchase potential, k2 (Cluster 2) with 685 customers having high purchase potential, and k3 (Cluster 3) with 7810 customers having medium purchase potential.
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Guo, Lei, An An Hu, and Er Wa Qin. "Dynamic Prediction of Individual Customer’s Purchase Behavior." Advanced Materials Research 850-851 (December 2013): 998–1002. http://dx.doi.org/10.4028/www.scientific.net/amr.850-851.998.
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Each customer has specific purchase regularity. To predict the customers purchase behavior, some researchers have built a static model which not considere the environmental change and the customers characteristics. To dynamically predict customer purchase behavior, this paper introduces a posteriori estimation method. Based on the customers purchased information, the method combine with the customers current events, then applies the Bayes theorem to posteriori estimate the customers purchase behavior. The new method not only predict individual customers purchase behavior, but also improve the prediction accuracy. It will be helpful for the enterprises to optimize arrangements for the production and inventory and reduce operating costs.
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Zhang, Xiaoling, Siriwan Kitcharoen, and Bhumiphat Gilitwala. "UNDERSTANDING PURCHASE INTENTION OF CHINESE CUSTOMER TOWARDS SHARING POWER BANK ENERGY MONSTER AS EXAMPLE." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 08, no. 01(I) (2025): 67–78. https://doi.org/10.62823/ijarcmss/8.1(i).7123.
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Purpose: This study aims to investigate the effects of perceived value, customer attitude, brand loyalty, and customer trust on purchase intention. The above relationships reflect the purchase intention of Chinese customers who intend to purchase sharing power bank services or have already purchased sharing power bank services. Design/Methodology/Approach: This study used Multiple Linear Regression and primary data collection methods to investigate the factors associated with surveying perceived value, customer attitude, brand loyalty, and customer trust to understand the impact of sustainable sharing power bank services on the purchase intention of Chinese customers. Data were collected from 474 respondents. This study referenced some theoretical frameworks from prior research are integrated to develop a novel conceptual framework. Findings: This research found that customer attitude, brand loyalty, and customer trust had a positive impact on purchase intention. While perceived value had no effect on purchase intention. Research Limitations/Implications: This study specifically focused on Chinese customers, which may limit its applicability to customers in other countries. Therefore, the findings may change over time, the occurrence of specific events, and other uncontrollable emergencies. In addition, the sample size of 474 respondents may not be representative or random enough to reflect the Chinese customer base. Originality/Value: This study provides valuable reference for managers of sharing power bank companies to make wise management decisions.
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Alysha Lathifah, Hadita Hadita, and Neng Siti Komariah. "Pengaruh Online Customer Review Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Melalui Kepercayaan Pelanggan." Jurnal Penelitian Ekonomi Manajemen dan Bisnis 3, no. 2 (2024): 110–24. http://dx.doi.org/10.55606/jekombis.v3i2.3481.
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This study aims to determine the effect of online customer reviews and electronic word of mouth on purchase decisions through customer trust. The research method used in this research is quantitative method. Respondents in this study were consumers using Shopee in Teluk Pucung, Bekasi City. The population in this study are customers who have purchased fashion products online on the Shopee platform. This sampling technique uses the Accidental sampling method which are calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 180 samples. The data used in this study is primary data, namely by distributing questionnaires. The measurement scale used is a Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results showed that the online customer review variables had a positive and significant effect on customer trust, the electronic word of mouth variables had a positive and significant effect on customer trust, the customer trust variables had a positive and significant effect on purchase decisions, the online customer review variables had a positive and significant effect on purchases decisions through customer trust, and electronic word of mouth variables had a positive and significant effect on purchase decisions through customer trust.
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Wondiwoy, Wellem Ghori, and Eddy Yansen. "Understanding Customer Purchase Style Effect On Customer Satisfaction And Purchase Intention Toward Plant-Based Burgers." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 16, no. 6 (2023): 2475. http://dx.doi.org/10.35931/aq.v16i6.1741.
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<p><em>The main objective of this study is to examine the effect of customer purchase style, satisfaction, and purchase intention toward plant-based burgers. Second, to find out the effect of customer satisfaction and purchase intention among Non-Vegetarian in the city of Jakarta, Indonesia. This study uses a mixed approach (qualitative and quantitative. The data was gathered from 20 interviewed participants and 205 respondents of non-vegetarian customers of plant-based burgers in Jakarta. The qualitative data analysis was carried out using NVIVO 12 Pro, while the quantitative data analysis was carried out using Structural Equation Model – partial Least Square (SEM-PLS) using SmartPLS3. The Results of qualitative analysis find that the informants were perceived positively or impressed with plant-based burgers in terms of achievement, value and idea. The result of quantitative analysis shows that customer purchase style (hedonic and utilitarian) has a positive and significant effect among non-vegetarian customers in Jakarta. Customer purchase style (hedonic and utilitarian) has a positive and significant effect on purchase intention among non-vegetarian customers in Jakarta. Customer purchase style (hedonic and utilitarian) has a positive and significant effect on customer satisfaction among non-vegetarian customers in Jakarta. Customer satisfaction has a positive and significant effect among non-vegetarian customers in Jakarta. Customer satisfaction has a positive and significant effect on purchase intention among non-vegetarian customers in Jakarta. Though it was not hypothesized, Customer satisfaction mediates the effect of customer purchase style among non-vegetarian customers in Jakarta. Finally, customer satisfaction mediates the effect of customer purchase style on purchase intention among non- vegetarian customers in Jakarta</em></p>
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Ruqia Fatima, Abdul Mateen, Safoora Fatima, Sahera Sultana, Salandari Divya, and Salma Sultana. "Investigating Post-Purchase Behavior of Hero Motor Bikes Customers: A Study with Special Reference to K.M Motors, Changaramkulam." international journal of engineering technology and management sciences 8, no. 2 (2024): 296–300. http://dx.doi.org/10.46647/ijetms.2024.v08i02.037.
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This research aims to conduct a comprehensive study on the post-purchase behavior of customers who have bought Hero Motor Bikes, with a specific focus on their experiences at K.M Motors in Changaramkulam. Understanding the factors that influence post-purchase behavior is critical for both the dealership and the manufacturer to enhance customer satisfaction, loyalty, and overall brand perception. Utilizing a mixed-methods research design, this study combines qualitative insights obtained through customer interviews, surveys, and service records analysis with quantitative data to comprehensively analyze the post-purchase behavior of Hero Motor Bikes customers at K.M Motors. The qualitative component seeks to uncover nuanced perspectives on customer experiences, satisfaction drivers, and areas for improvement, while the quantitative analysis focuses on measuring customer satisfaction levels and identifying patterns. The research will explore various aspects of post-purchase behavior, including customer perceptions of product performance, the quality of after-sales service provided by K.M Motors, and the overall dealership experience. It aims to assess the impact of factors such as timely service, communication, and customer support on brand loyalty and repeat purchases. Furthermore, the study will investigate the role of marketing communications, warranty programs, and customer engagement initiatives in influencing customers' perceptions after the purchase of Hero Motor Bikes. The findings from this research are expected to provide valuable insights for K.M Motors, Hero Motor Bikes, and other stakeholders in the automotive industry. By understanding the post-purchase behavior of customers, both the dealership and the manufacturer can refine strategies, improve service offerings, and contribute to the overall satisfaction and loyalty of Hero Motor Bikes customers in Changaramkulam. This study serves as a foundation for informed decision-making and future research within the realm of post-purchase behavior in the automotive sector.
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Alimin, Erina, and Felix Emmanuel Tanny. "The Effect of Promotion , Brand Image and Social Media on Customer Purchase Decision at Fritto Chicken Sumarsono." Jurnal Ilmiah Global Education 5, no. 2 (2024): 1627–38. http://dx.doi.org/10.55681/jige.v5i2.2546.
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The promotion activity carried out during the year 2023 at Fritto Chicken Sumarsono Branch in Medan were found to be quite a lot, but the promotions conducted on social media platforms through Fritto chicken accounts show a limited reach to customers, resulting in a lack of awareness and participation in purchase decision. Does Promotion have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, does brand image have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, does social media have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, do promotion, brand image and social media have simultaneous effect on customer purchase decision at Fritto Chicken Sumarsono branch. This research uses quantitative research. The sample in this study was 97 respondents with the criteria: costumers who are above 18 years old, gender male and female, customers who have made purchases at least once at Fritto Chicken Sumarsono. The basic data for this study was collected through interviews with the supervisor and surveys administered to customers of the Fritto Chicken Sumarsono branch in Medan. The research and analysis conducted with validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, coefficient of determination test, the multiple linear regression. The research results show that Promotion has partial effect on the consumer purchase decision. Brand image has partial effect on the consumer purchase decision. Social media has partial effect on the consumer purchase decision. Promotion, brand image, and social media effect customer purchase decision simultaneously at Fritto Chicken Sumarsono branch.
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Ariandanu Sufajar, Insan, and Nurdin Sobari. "The Effect Of Social Media Marketing On Customer Purchase Intention : The Case Of Vidio As Video Streaming Platform." Eduvest - Journal of Universal Studies 4, no. 10 (2024): 8990–9002. http://dx.doi.org/10.59188/eduvest.v4i10.1361.
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Active social media users in Indonesia have increased in 2022. Consequently, several companies, including Vidio, are leveraging to use social media as a tool for their marketing activities, specifically to influence customers' intention to buy their products. This study aims to analyze the influence of social media marketing on customer’s purchase intentions through Customer Equity Drivers and Customer Inspiration as a mediating variable on the Vidio Brand as a Video Streaming Platform. The data was collected from 200 respondents who had not previously purchased a product from Vidio. The data was analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) method. The Findings show that social media marketing activities have significantly influenced all drivers of customer equity and customer inspiration. But the two drivers of customer equity, namely value equity and brand equity, do not significantly influence customer purchase intentions; customer inspiration variables significantly influence purchase intentions; and social media marketing activities do not have a significant effect on direct purchase intentions.
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Rahman, Arif Muluk, Wan Rizca Amelia, Fadli Adnin Nasution, and Zulham Zulham. "THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT TOKOPEDIA (CASE STUDY OF TOKOPEDIA USERS IN MEDAN DISTRICT, JOHOR)." Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis 3, no. 1 (2022): 23–33. http://dx.doi.org/10.46576/ijsseh.v3i1.2975.
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ABSTRACTThis study intends to examine how online customer reviews and ratings affect purchase choices. Purposive sampling is used in this form of study to choose the sample, which might include as many as 96 Tokopedia customers who have made purchases there. It is associated with a quantitative approach. Primary data are the kind used. The information utilized was derived from the responses provided by the respondents to the questionnaires that were given out. Utilizing the SPSS 25 for Windows application, validity testing, reliability testing, traditional assumption testing, and hypothesis testing are the data analysis methodologies performed. The study's findings show that online customer reviews (X1) and online customer ratings (X2) have a substantial impact on purchase decisions (Y) at Tokopedia.Keywords: Online Customer Review, Online Customer Rating and Purchase Decision.
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Hicks, Jessica M., Bridget K. Behe, Thomas J. Page, Jennifer H. Dennis, and R. Thomas Fernandez. "(153) Delighted Consumers Buy Again." HortScience 40, no. 4 (2005): 1063E—1064. http://dx.doi.org/10.21273/hortsci.40.4.1063e.
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Customers take some risk when they buy plants, and the emotions they experience from that purchase are important indications of whether they will return to buy again. Previous research by Dennis et al. showed that regret, a negative emotion, caused consumer switching behavior by their intentions to either buy an alternative product, purchase products from an alternative retailer, or switch out of gardening entirely. What happens when things go right? Customer satisfaction has been the metric businesses use to quantify success in customer retention. If customers who regret the purchase switch, do happy customers return to buy again? This research investigated the role of customer satisfaction, delight (a positive emotion), and prior plant knowledge on repurchase intentions. An Internet survey with 659 flowering plant purchasers throughout the U.S. was conducted in Sept. 2004 to examine the initial purchase and the actual performance of the plant following purchase. Data were analyzed using structural equation modeling with LISREL software. Results showed that customer satisfaction level and delight were not affected by prior plant knowledge. Satisfaction level did not affect repurchase intentions, but customer delight did. Results were consistent with existing literature, indicating that greater emphasis should be placed on delighting consumers, rather than merely satisfying them.
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Ćirić, Milica, and Bratislav Predić. "PSEUDO-MULTIVARIATE LSTM NEURAL NETWORK APPROACH FOR PURCHASE DAY PREDICTION IN B2B." Facta Universitatis, Series: Automatic Control and Robotics 19, no. 3 (2021): 151. http://dx.doi.org/10.22190/fuacr2003151c.
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This research focuses on trying to predict the moment of the next purchase for a customer in vendor-customer B2B scenario using an LSTM neural network and comparing prediction results from different input features. In a previous research we performed predictions for a specific customer product pair and used previous purchases for that pair as input data, but the number of such previous purchases was often very limited which resulted in low accuracy of predictions. By aggregating purchase data for all products a customer purchased, we were able to get more precise predictions of the next purchase. Additionally, expanding our input feature set yielded even better results. We performed an evaluation of LSTM networks trained with the most successful combination of input features for a six month period. Each of the networks was trained with purchase data up to the starting point of the selected period and the predictions were performed, after which additional input for the following seven days was added to the network. This process was then repeated for the entire six month period and a slight downward trend can be noticed for error metrics, leading to the conclusion that the network would perform even better over time with the addition of future purchases.
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Buntoro, Cynthia, and Lisa Esti Puji Hartanti. "Analisis Motivasi Pelanggan dalam Membentuk Minat Beli Produk Melalui Fitur Shopee Live." Jurnal InterAct 13, no. 1 (2024): 28–45. http://dx.doi.org/10.25170/interact.v13i1.5829.
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This research aims to analyze customer motivation in shaping product purchase intention through the Shopee Live feature. The method used in this research is descriptive qualitative, with data collected through Focus Group Discussion (FGD). The informants in this research are Shopee Live customers aged 20-25 years old who live in Jakarta. Other methods used include Shopee Live platform observation and literature studies. The result of this research identifies four main customer motivations in shaping product purchases. First, the ease of transaction processes in establishing new relationships between sellers and buyers through e-commerce features. Second, product, price, and service factors that motivate customer to make purchases. Third, purchase satisfaction is achieved by fulfilling needs according to the customer’s personality, perception, and attitude. Fourth, communication that attracts attention to social commerce content can increase the desire to purchase.
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Bhavana Mehta, Amrita Ranjan. "Customer Delight And Purchase Decision: A B2B Perspective." European Economic Letters (EEL) 15, no. 2 (2025): 4228–39. https://doi.org/10.52783/eel.v15i2.3264.
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As stated by Rust and Oliver, new customer acquisition for a business and maintaining the current customers is the prime task for all marketers & researchers (Rust & Oliver, 2000). In other words, the purchase decision of the customer becomes very important from the perspective of the marketer. Once the customer has purchased from a brand it becomes the company’s look out to maintain the customer satisfied and happy. A happy customer probably can buy the same brand again and again, thus being loyal to the brand. This all depends upon the happiness level of the customer and whether he/ she sees any other alternative competitor as a potential buy. If the company succeeds in keeping the customer happy, then it will result in repeated purchase of the brand by the customer. Thus, the customer satisfaction is transformed into customer loyalty which in turn is been an outcome of customer in delight. There are various developed models pertaining to the concept of Customer Delight.
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Wibowo, Aditya Angger. "THE EFFECTS OF TRUST, STORE IMAGE AND CONSUMER JUDGMENT ON REPEAT PURCHASES MEDIATING CONSUMER SATISFACTION VARIABLES ALFAMIDI DEMAK AREA." Jurnal Revenue : Jurnal Ilmiah Akuntansi 5, no. 1 (2024): 295–310. http://dx.doi.org/10.46306/rev.v5i1.426.
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The purpose of this study was to determine how much influence trust, store image and consumer judgment have on repeat purchases through customer satisfaction, because Alfamid customers are the mediator of research. The population of the people taken in the study is the number of Alfamidi customers in the Demak area, the exact number of which is unknown, the sampling technique of course uses purposive sampling, where the sample size is 110 consumer representatives. The validity and reliability criteria applied in this study also use Amos free calculations for data analysis and calculation. The main conclusions of this study are that trust has a positive and significant impact on customer satisfaction; customer satisfaction is positively affected by store image and also positively affects customer satisfaction; consumer judgment is positively affected by customer satisfaction but does not significantly affect customer satisfaction. trust has a positive and significant impact in relation to repeat purchases.Store image has a positive, but not significant impact in relation to repeat purchases; consumer judgment has a positive, but not significant impact in relation to repeat purchases. Consumer satisfaction has a positive and significant impact on repeat purchase behavior. trust has a positive and significant impact on the purchase of goods through consumer satisfaction feedback, while store image has a positive and significant impact on the purchase of goods through consumer consumer feedback, and consumer judgment evaluation has a positive and significant impact on the repurchase of goods through consumer satisfaction feedback
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Nofrizal, Nofrizal, Sucherly Sucherly, Undang Juju, et al. "Can Product Quality Improve Purchase Decisions in E-Commerce and Social Media through Customer Loyalty and Trust?" Binus Business Review 14, no. 2 (2023): 147–61. http://dx.doi.org/10.21512/bbr.v14i2.8800.
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The increase in online sales transactions has continued to increase due to several factors, such as the improvement of Internet quality, the growth of start-ups in Indonesia, and the COVID-19 pandemic’s effects, which have restricted customers from making purchases offline. The research aimed to identify different types of direct and indirect influences that caused customers to make purchase decisions for fashion products and determine more dominant group (women or men) on e-commerce platforms and social media. The research applied a quantitative method. The research respondents were 244 customers who bought fashion products in e-commerce and social media. The analytical tools were Structural Equation Modelling (SEM) with SmartPLS 4.0, convergence and discrimination invalidity for the validity test, composite reliability for the reliability test, and structural model evaluation (inner model). The findings indicate that all aspects of product quality, trust, and customer loyalty have a huge impact on buying fashion products in e-commerce and social media. Moreover, in the indirect effect, product quality affects customer loyalty through trust. Similarly, product quality impacts purchase choices through customer loyalty. Trust also affects purchase choices through customer loyalty. Then, product quality affects purchase decisions through trust. Last, product quality has an impact on purchase decisions through customer loyalty and trust. Additionally, the results of PLS-MGA show that women are more dominant in buying fashion products on e-commerce and social media than men.
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Park, Kyung-Tae, and Chan-Woo Kim. "Effects of selection attributes of commercial baby food on customer satisfaction and purchase intention." Table and Food Coordinate Society of Korea 20, no. 2 (2025): 33–47. https://doi.org/10.26433/tfck.2025.20.2.33.
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The ever increasing women’s economic activities have been found to influence the purchase of commercial baby food for infants. In this regard, the present study aimed to investigate into the selection attributes of commercial baby food, and the effects of the selection attributes on customer satisfaction and purchase intention targeting the customers who had purchased commercial baby food. The research model and hypotheses were formulated based on the prior art. Results showed that, the selection attributes of commercial baby food, such as safety, simplicity, and price had significant effects on customer satisfaction and purchase intention, while the customer satisfaction of commercial baby food also influenced the purchase intention. The present analysis indicated what kind of attributes can have effects on customer satisfaction and purchase intention of baby food, and therefore, is of academic significance in regard to research on baby food. As the safety and simplicity of baby food have effects on customer satisfaction and purchase intention, it becomes necessary to develop safe ingredients and safe containers for boiling water or microwave. Also, economical methods to make baby foods are also necessary so that baby food becomes cheaper. More detailed research on selection attributes targeting consumers of baby food is necessary for proper management and growth of the baby food market.
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Ramadhin Setyawanatra, Ede, Hadiah Fitriyah, and Sriyono Sriyono. "The Role of Purchase Intention in Mediating the Effect of Customer Review, Influencer Marketing, and Brand Awareness on Purchase Decisions." Dinasti International Journal of Education Management And Social Science 6, no. 3 (2025): 2087–108. https://doi.org/10.38035/dijemss.v6i3.4062.
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Social media marketing strategies, customer reviews, and influencer marketing have influenced consumer behavior in purchasing products, particularly in the case of MS Glow cosmetic products, which experienced a decline in sales due to issues regarding the safety of the products. The purpose of this study is to investigate the influence of customer reviews, influencer marketing, and brand awareness on increasing consumer purchase intention, which can then affect the purchase decision on MS Glow cosmetic products. This research employed a quantitative research technique based on positivist ideology using multiple linear regression methods, where the object of the research is the official Shopee MS Glow Indonesia online store, with a population comprising all customers who have purchased MS Glow items through the internet, and a sample size of 100 people calculated using the Lemeshow formula, with primary data sources collected through the distribution of Google Form questionnaires. The research results show that customer reviews, influencer marketing, and brand awareness have a significant influence on purchase decisions, both directly and through purchase intention as a mediating variable. Customer reviews show a positive influence on purchase intention and purchase decisions, although there are indications of an unusual relationship that requires further investigation. Influencer marketing has been proven to have a strong positive impact on purchase intention and purchase decisions, while brand awareness also shows a significant positive influence on purchase intention and purchase decisions. Analysis of indirect effects through purchase intention shows a positive and significant effect of customer reviews, influencer marketing, and brand awareness on purchase decisions, emphasizing the importance of an integrated marketing strategy that considers all these aspects to increase purchase intention and ultimately drive purchase decisions.
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Wen, Zhanming, Weizhen Lin, and Hongwei Liu. "Machine-Learning-Based Approach for Anonymous Online Customer Purchase Intentions Using Clickstream Data." Systems 11, no. 5 (2023): 255. http://dx.doi.org/10.3390/systems11050255.
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Since online shopping has become an important way for consumers to make purchases, consumers have signed up to e-commerce platforms to shop online. However, retailers are beginning to realise the critical role of predicting anonymous consumer purchase intent to improve purchase conversion rates and store profitability. Therefore, this study aims to investigate the prediction of anonymous consumer purchase intent. This research presents a machine learning model (MBT-POP) for predicting customer purchase behaviour based on multi-behavioural trendiness (MBT) and product popularity (POP) using 33,339,730 clicks generated from 445,336 sessions of real e-commerce customers. The results show that the MBT-POP model can effectively predict the purchase behaviour of anonymous customers (F1 = 0.9031), and it achieves the best prediction result with a sliding window of 2 days. Compared to existing studies, the MBT-POP model not only improves the model performance, but also compresses the number of days required for accurate prediction. The present research has argued that product trendiness and popularity can significantly improve the predictive performance of the customer purchase behaviour model and can play an important role in predicting the purchase behaviour of anonymous customers.
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Kawet, Raymond Christian, Indrie Debbie Palandeng, and Raymond V. Pitta. "PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA E-COMMERCE TOKOPEDIA." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 11, no. 1 (2024): 1170–83. http://dx.doi.org/10.35794/jmbi.v11i1.56516.
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This study aims to determine the effect of Online Customer Review, Online Customer Rating, and Cash On Delivery on product purchase decisions on Tokopedia e-commerce simultaneously or partially. This research approach uses quantitative methods. With a population study on Consumers Who Use the Tokopedia application. The sample in this study was 98 respondents. In this study the data were analyzed using multiple linear regression, with analysis test tools used IBM SPSS Version 25. The results of the analysis show that Online Customer Reviews, Online Customer Ratings, and Cash On Delivery On Purchase Decisions Simultaneously Influence. Online Customer Review partially has an insignificant effect on product purchase decisions on Tokopedia e-commerce. Online Customer Rating partially has a significant effect on product purchase decisions on Tokopedia e-commerce. Cash On Delivery partially has a significant effect on product purchase decisions on Tokopedia e-commerce. Suggestions for research are expected to sellers or vendors in Tokopedia to better understand what is the determinant of customers and provide the best for customers so that customers can improve purchase decisions through sellers or vendors in Tokopedia, by utilizing online customer reviews, online customer ratings, and cash on delivery strategically.
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Caspi, Caitlin E., Kathleen Lenk, Jennifer E. Pelletier, et al. "Food and beverage purchases in corner stores, gas-marts, pharmacies and dollar stores." Public Health Nutrition 20, no. 14 (2016): 2587–97. http://dx.doi.org/10.1017/s1368980016002524.
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Abstract Objective Little is known about customer purchases of foods and beverages from small and non-traditional food retailers (i.e. corner stores, gas-marts, dollar stores and pharmacies). The present study aimed to: (i) describe customer characteristics, shopping frequency and reasons for shopping at small and non-traditional food retailers; and (ii) describe food/beverage purchases and their nutritional quality, including differences across store type. Design Data were collected through customer intercept interviews. Nutritional quality of food/beverage purchases was analysed; a Healthy Eating Index-2010 (HEI-2010) score for purchases was created by aggregating participant purchases at each store. Setting Small and non-traditional food stores that were not WIC-authorized in Minneapolis and St. Paul, MN, USA. Subjects Customers (n 661) from 105 food retailers. Results Among participants, 29 % shopped at the store at least once daily; an additional 44 % shopped there at least once weekly. Most participants (74 %) cited convenient location as the primary draw to the store. Customers purchased a median of 2262 kJ (540 kcal), which varied by store type (P=0·04). The amount of added sugar far surpassed national dietary recommendations. At dollar stores, participants purchased a median of 5302 kJ (1266 kcal) for a median value of $US 2·89. Sugar-sweetened beverages were the most common purchase. The mean HEI-2010 score across all stores was 36·4. Conclusions Small and non-traditional food stores contribute to the urban food environment. Given the poor nutritional quality of purchases, findings support the need for interventions that address customer decision making in these stores.
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Fatmawati, Indah, Abid Abiyyu Fathin, and Pensri Jaroenwanit. "Understanding how customers shape purchase decisions in the e-commerce marketplace." BISMA (Bisnis dan Manajemen) 15, no. 2 (2023): 229–54. http://dx.doi.org/10.26740/bisma.v15n2.p229-254.
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Consumer preferences for online purchases are increasing during the pandemic. This paper aims to understand how customers perceive their values regarding online shopping. Our study hypothesized that website design attractiveness, e-commerce marketplace reputation, and perceived ease of transaction are the predictors for customer-perceived value, influencing the online purchase decision. This study employs a survey with a total sample of 225 respondents of Indonesian marketplace consumers. Data is gathered through the distribution of Google-forms questionnaires and analyzed using the Structural Equation Modelling (SEM) method. The findings revealed a significant direct relationship between the website's design attractiveness, e-commerce marketplace reputation, and perceived ease of transaction with the customer's perceived value and between perceived value and the purchase decision. This study also found mediation effects of perceived value on the relationships between website design attractiveness and e-commerce marketplace reputation on online purchase decisions. Considering the importance of website design attractiveness, e-commerce marketplace reputation, perceived ease of transaction on customer-perceived value, and the role of customer-perceived value on online purchase decisions, this study recommends companies to strengthen their marketing strategies related to those three predictors of customer-perceived value. A good perceived value is expected to increase customers' online purchasing probability.
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Hassan Zia, Mubashar. "CUSTOMER EMOTIONAL INTELLIGENCE, ITS UNDERSTANDING BY THE SELLERS RESULTING IN IMPLICATIONS ON CUSTOMER’S PURCHASE DECISIONS." Jinnah Business Review 02, no. 01 (2014): 35–40. http://dx.doi.org/10.53369/ajah6626.
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The area of concern for marketing professionals is strong quality relationship with the customers and positive outcomes of this relationship. There is importance of understanding emotional intelligence of the customers for the marketing professionals, along with the emotional intelligence quality level utilization by the customers. This review of literature has developed propositions that how emotional intelligence and its understanding by both sellers and buyers result in decision making process and how it varies from situation to situation. Implications of emotional intelligence on the purchase decision making of the customers are very important for marketing professionals, as they contribute to building a strong customer relationship management strategy, a delightful customer experience, and a win-win situation for both sellers and buyers. Implications of study are useful for strategic marketing decision makers and every customer making purchase decisions, whether critical or normal, to make their purchases without dissonance.
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Rhee, Ha-Lim, and Kyu-Hye Lee. "Enhancing the Sneakers Shopping Experience through Virtual Fitting Using Augmented Reality." Sustainability 13, no. 11 (2021): 6336. http://dx.doi.org/10.3390/su13116336.
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The fashion industry is undergoing a digital transformation due to the emergence of new shopping channels and external factors such as the COVID-19 pandemic. This study examined the relationship between virtual fitting (VF) experience satisfaction, brand advocacy, mobile purchase intention, and offline purchase intention from an omnichannel perspective to understand how VF based on augmented reality (AR) impacts the customer purchase journey. The study also investigated the moderating effect of a customer’s product involvement, which is a personal characteristic. The results reveal that high satisfaction with the VF experience had a positive effect only on mobile purchase intentions. Brand advocacy formed after the VF experience had a positive effect on both mobile and offline purchase intentions and showed a mediating effect in the relationship between VF experience satisfaction and purchase intention. The moderating effect of product involvement was also confirmed. Moreover, a significantly negative influence of VF experience satisfaction on offline purchase intention was detected for customers who were more involved in sneakers products. These results indicate that VF, which is used as a tool in shopping apps, can achieve customer satisfaction and drive mobile purchases, thus leading to offline purchases based on brand advocacy.
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Jain,, Dr Rajesh. "A Study on the Customer Satisfaction towards Online Shopping in Gwalior Locality." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem33295.
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Online shopping can be defined as the process customers go through to purchase products or services over the internet. Satisfaction plays a major role in online business because it helps to build customer trust, enhances favourable word of-mouth reports, leads to repeat purchases, predicts purchase behaviour and predicts the internet retailer’s endurance and success. The present study is an attempt to find out the customer satisfaction towards online shopping. From the study it is clear that the respondents are satisfied with online shopping services and the most used mode of payment is net banking. The study suggested that the Government should establish consumer protection mechanism to monitor online purchasing, which could enhance the confidence of public in online shopping system. Keywords: customer, customer satisfaction, online shopping
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Syafira Delviana and Rahmiati Rahmiati. "The Influence Of Website Quality, Security, And Trust On Purchase Decisions In The Shopee Application." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 1, no. 5 (2023): 176–88. http://dx.doi.org/10.61132/maeswara.v1i5.190.
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This study aims to determine the effect of website quality, security and trust on purchasing decisions on the Shopee application. The method in this study uses quantitative methods. This research was conducted in the area of Padang Ngeri University. For this experiment, a probability sampling approach was used to choose the sample. Up to 200 Padang State University students who use Shopee will take part in the survey as responders. This study demonstrates that customers' trust in Shopee-compatible online marketplaces directly and favorably affects their willingness to shop there, Website quality has a positive and significant effect on consumer trust through online purchase decisions on online buying and selling sites on the application Shopee, Security online purchases has a positive and significant effect on online purchase decisions mediated by customer trust on online buying and selling sites on the Shopee application, Security online purchases has a positive and significant effect on customer trust through online purchase decisions on online buying and selling sites on the Shopee application , customer trust has a positive and significant effect on online purchase decisions on online buying and selling sites on the Shopee application.
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Wahongan, Stefanly, Tinneke M. Tumbel, and Olivia F. C. Walangitan. "Analisis Kepuasaan Konsumen Pada Produk Mobil Di PT. Hasjrat Abadi Cabang Manado (Dealer Toyota)." JURNAL ADMINISTRASI BISNIS 8, no. 1 (2019): 79. http://dx.doi.org/10.35797/jab.8.1.2019.23503.79-86.
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The purpose of this study was to determine customer satisfaction in the products of PT. Hasjrat Abadi branch Manado. This study uses interview data collection techniques and observations with qualitative descriptive data analysis techniques. The focus of this study is customer satisfaction with the services of PT. Hasjrat Abadi branch of Manado measured from several aspects: 1) Consumer satisfaction in the process of car purchase administration, 2) Consumer satisfaction with the quality of products purchased, 3) Consumer satisfaction with response from officers regarding Consumer complaints regarding car disturbances or technical problems, 4) Customer satisfaction with handling problems or technical problems of the car. Results of the study indicate that administrative procedures at the time of product purchase are still lacking. Likewise with customer satisfaction with the quality of the vehicle during use. Many complained that some items from the car products purchased were still lacking. Or not according to what was promoted. Furthermore, some customers say that the company is less alert and responsive to complaints submitted by customers on technical matters of The the products purchased. The latter is also carried out that repair services for damage experienced in purchased car products are still not satisfactory. In the sense that the improvements carried out have not been maximized.
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Elinda Putri, Febi, and Muslim Muslim. "The Influence of Product Quality, Customer Experience, Price and Brand Image on Purchase Interest." International Journal of Economics, Management and Accounting (IJEMA) 2, no. 1 (2024): 165–74. https://doi.org/10.47353/ijema.v2i1.159.
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Due to the increasingly rapid development of digital marketing or marketing via the internet and social media, it is possible for companies to communicate directly with customers without going through third parties. This research aims to observe the impact of digital marketing communications through word of mouth, which is usually seen by customers through product quality, customer experience, price, brand image through purchase interest which is the hypothesis in this research. Using quantitative methods and using Multiple Linear Regression data analysis with the help of SPSS software. The population in this study includes customers and consumers who have purchased and used products from Scarlett Whitening, using a purposive sampling technique of 88 respondents. Data collection was carried out online by distributing questionnaires in the form of google forms via social media. From the results of this research, it can be concluded that product quality does not have a positive influence on purchase interest, customer experience has a positive influence on purchase interest, price has a positive influence on purchase interest, brand image has a positive influence on purchase interest. This research suggests companies can organize marketing via social media better in order to get maximum results. The coefficient of determination value shows that the variables product quality, customer experience, price, brand image, are able to explain the purchase interest variable by 63.9%, while the remaining 36.1% is explained by other variables outside the model.
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Sianturi, Ronda Deli, and Anda Yanny. "Strategi Promosi dan Store Interior Terhadap Daya Beli Konsumen Pada Industri Ritel (Studi Kasus Indomaret Johor)." ARBITRASE: Journal of Economics and Accounting 2, no. 1 (2021): 6–11. http://dx.doi.org/10.47065/arbitrase.v2i1.229.
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To increase customer interest in the purchase of a product, companies must jointly maximize appropriately what is needed customer. Promotion is important factor to increase the interest of the customer purchase. Store Interior is also an important factor to increase the interest of customer purchase. Currently the retail industry such as Indomaret Johor has decreased the number of consumers. The purpose of this study was to determine the effect of promotion and interior toward customer purchase interest Indomaret Johor. This type of research is quantitative. Sources of data obtained through field research and library research. The number of samples taken from 25 people Indomaret customers Johor. This study used SPSS V.20 and multiple linear regression. Data analysis techniques used in this research is multiple linear regression analysisto analyze the impact of promotions and store interiors to the interest of customer’s purchase. The analysis showed that the variables of sale and store interior have a significant influence on interest of the customer purchase Indomaret Johor. This show that promotion and store interior as benefit for customers that will affect the buying interest of customers to maka a purchase.This research provides benefits for compaies in order to prioritize in managing the promotion and store interior more effectively because customers prefer promotions and store interior to make a purchase
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Li, Mingchao. "A Study of the Mediating Effect and Path of Customer Fit in Repeat Purchase Behavior in the Residential Market Driven by Digital Marketing Technology." International Journal for Housing Science and Its Applications 45, no. 3 (2024): 88–97. http://dx.doi.org/10.70517/ijhsa4538.
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Improving the repeat purchase intention of customers of real estate enterprises from marketing strategies is increasingly important for real estate enterprises to achieve the goal of stable and increasing long-term profits. This paper, driven by digital marketing technology, takes customer repeat purchase behavior in residential commodity market as the research object. The variables of brand community value, customer fit and repeat purchase behavior are first defined and selected. Then the relationship model of brand community value, customer fit and repeat purchase behavior was established, questionnaire research was conducted on mature real estate community members, and data analysis and structural equation model fitting were carried out using SPSS and AMOS software in order to test the mediating effect of customer fit in repeat purchase behavior in the residential market as well as the path. The study concluded that the standardized coefficient of customer fit on customers’ repeat purchase intention is 0.36, which has a significant positive effect. Meanwhile, customer fit has a mediating effect between the five dimensions of brand community value and repeat purchase behavior, and all five dimensions have a partial mediating effect in the process of influencing repeat purchase intention.
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Ngoc Khuong, Mai, Do Hanh Nhan, and Nguyen Thi Minh Phuong. "THE EFFECTS OF RESTAURANT GREEN PRACTICES ON CUSTOMER INTENTION TO PURCHASE ECO-FRIENDLY PRODUCTS: EVIDENCE FROM VIETNAM." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu/Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business 41, no. 1 (2023): 205–48. http://dx.doi.org/10.18045/zbefri.2023.1.205.
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This research aims to identify how green practices affect customer intention to purchase green products via customers’ emotional attachment. Using the PLS- SEM to analyze 358 restaurant guests to find customer intention to purchase green products is a fundamental constituent of a restaurant’s success. The results reveal that the application of recycling and composting, energy and water management activities have a positive significant impact on customer intention to purchase green products and pro-environmental emotional attachment, and the application of organic food-green products and materials have a significant impact on emotional attachment, but not trigger on customer intention to purchase green products. Meanwhile, the application of eco-friendly supplies did not affect emotional attachment and customer intention to purchase. Pro-environmental emotional attachment is a key mediator of the customer intention model. The results provided both knowledge and theory of green practices by adding customers’ emotional attachment into the theory of planned behavior to understand customer behavior toward green restaurants. It proposes managerial recommendations and building strategies for the long term to increase customer intention to purchase green products in the restaurant industry.
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Amongraga, Satria. "PENGARUH INOVASI PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI LOYALITAS PELANGGAN DI PT PEGADAIAN KOTA MADIUN PROVINSI JAWA TIMUR." Jurnal Manajerial Bisnis 8, no. 2 (2025): 164–77. https://doi.org/10.37504/jmb.v8i2.692.
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This study aims to analyze the impact of product innovation, brand image, and customer loyalty on the purchase decisions of customers at PT Pegadaian Kota Madiun. Product innovation and brand image are considered important factors influencing customer loyalty, which in turn affects purchase decisions. Data was collected through a survey of PT Pegadaian Kota Madiun customers using a questionnaire that has been tested for validity and reliability. Data analysis was conducted using path analysis to test the relationships between variables. The results indicate that product innovation has a positive and significant effect on customer loyalty. Brand image also has a positive and significant effect on customer loyalty. Customer loyalty, as an intervening variable, shows a positive and significant effect on purchase decisions. Product innovation and brand image also directly affect purchase decisions. These findings indicate that product innovation and brand image not only directly influence purchase decisions but also affect them through customer loyalty as an intervening variable. The practical implication of this research is that PT Pegadaian should continue to focus on product innovation and strengthening brand image to enhance customer loyalty and purchase decisions. This strategy can help the company retain existing customers and attract new ones, ultimately improving overall business performance.
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Arifin, Syaiful, and Sela Setyorini. "The Influence of #RacunTikTok Trends, Customer Review and Customer Rating on Purchase Decisions through Purchase Intention." JPBM (Jurnal Pendidikan Bisnis dan Manajemen) 9, no. 2 (2023): 91. http://dx.doi.org/10.17977/um003v9i22023p091.
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This study aims to analyze the influence of #RacunTiktok hashtag trends, online customer reviews, and online customer ratings on online purchase intention. The research used quantitative data analysis using structural equation modeling with IBM-SPSS-AMOS. The data were provided in Google Forms and distributed online to university students who had watched the hashtag video #RacunTikTok and had made purchases at marketplace TikTok. The results of data analysis show that hashtag trends #RacunTiktok, online customer reviews, and online customer ratings have a positive and significant effect on online purchase intention. Trends in the hashtag #RacunTiktok, online customer reviews, and online customer ratings have a positive and significant impact on purchasing decisions in the TikTok shop marketplace. Indeed, online purchase intention affects purchasing decisions in the TikTok marketplace. Finally, trends in the hashtag #RacunTiktok, online customer reviews, and online customer ratings have no effect on purchasing decisions through online purchase intention in the TikTok marketplace for the University of Merdeka Malang students. Keywords: #RacunTiktok Hashtag Trend, Online Customer Review, Online Customer Rating, Online Purchase Intention, Purchase Decision
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Li, Bin, and Xiaotong Wang. "The Influence of Salespersons' Speech Rate and Tone on Customer Purchase Decision: A Case Study of Automotive Sales." Journal of Innovation and Development 2, no. 3 (2023): 47–49. http://dx.doi.org/10.54097/jid.v2i3.6928.
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This article explores the impact of salesperson's speech rate and tone on customer purchase decisions, using car sales as an example. Speech rate and tone are important factors that affect customer purchase decisions. If salespeople speak too fast or too slow, it can have a negative impact on customers. Similarly, salespeople's tone should be clear, natural, and lively, making it easy for customers to understand what they are saying. This article also introduces the response strategies that salespeople should adopt during the sales process to increase customer purchase intention. The speech rate and tone of salespeople have a significant impact on customer purchase decisions. Therefore, salespeople should pay attention to controlling their speech rate and tone, in order to communicate and promote products better with customers.
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Kim, Juyoung, and Myung Suk Kim. "Analysis of automobile repeat-purchase behaviour on CRM." Industrial Management & Data Systems 114, no. 7 (2014): 994–1006. http://dx.doi.org/10.1108/imds-01-2014-0031.
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Purpose – The purpose of this paper is to suggest a method of selecting efficient customer service programmes and of providing relevant customer information to dealers, based on the analysis of repeat-purchase behaviour data in the automobile industry. Design/methodology/approach – A recurrent event model is proposed and employed to determine which variables affect repurchasing behaviour in consumers' repurchase cycles. Unlike the conventional recurrent event model, the proposed model uses common variables for all strata, as well as stratum-specific variables. Findings – Empirical results show that age, price difference, change in vehicle type, and marketing promotion affect the likelihood of repeat purchase. VIP service centres and repair services are effective marketing tools, and dealers should pay more attention to existing customers having certain characteristics, depending on prior purchase behaviour. Practical implications – Though many customer service programmes are devised and implemented at great cost, Customer Relationship Management (CRM) data reveal that classic car-care services are the most essential. CRM can provide dealers with essential customer information that enables real purchases. Originality/value – Collecting primary data on automobile purchase behaviour and customer service usage is difficult, and therefore, customer behaviour strategy is often formulated using basic principles alone. The paper proposes a method to construct a service strategy and formulate deal guidelines based on CRM data and statistical modelling.
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Verma, Mayuri. "THE HUNGER GAMES: CONSUMER PREFERENCE OF ZOMATO VS SWIGGY." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32657.
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A consumer is an individual who purchases a product or a service for personal consumption and not for further resale or manufacturing. For example, any person who buys apparels or wireless internet service for personal consumption is a consumer. Consumers make the decision of whether to purchase a product/service, as per their requirements and the influence of marketing done by a company for their brand. A brand is generally a name, term, design or symbol that helps you differentiate between two or more Companies, Products or Services in the eyes of its consumers. It helps in building a positive image of the organization among customers. It plays a vital role in contributing to retaining the market share of the company by ensuring that’s its customers are satisfied and are coming back for repeat purchases. The word satisfaction means – the fulfillment of one's wishes, expectations, or needs. Customer satisfaction refers to meeting the expectations of the customers by the brand they purchased. It is a psychological and emotional response that the customer has towards the consumption experience of the product or service bought. Customer satisfaction is one of the most prominent factors that influence a consumer’s preference.
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Natalia, Ni Komang Triska, and Gede Suparna. "Role of Customer Satisfaction in Mediating the Effect of Product Quality and Service Quality on Customers’ Repurchase Intention of a Coffee Shop in Bali, Indonesia." European Journal of Business and Management Research 8, no. 5 (2023): 123–36. http://dx.doi.org/10.24018/ejbmr.2023.8.5.2138.
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Repurchasing intention is described as the behaviour of consumers in making repeated purchases of products that have been purchased previously. The positive feedback consumers receive after purchase creates repurchase intentions. Good repurchase intentions are influenced by many factors, i.e., product and service quality and customer satisfaction. This research was conducted to determine how product and service quality affect intention to make repeated purchases with customer satisfaction as mediation, with 119 respondents. Data was gathered using a questionnaire and analyzed using SmartPLS. Results imply that Product and Service quality has a significant positive effect on satisfaction and repurchase intentions. Customer satisfaction positively affects repurchasing intentions and mediates the relationship between product quality and service quality towards repurchase intentions.
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Fadhila, Hasna Luthfiana, Vynska Amalia Permadi, and Sylvert Prian Tahalea. "Optimising the Fashion E-Commerce Journey: A Data-Driven Approach to Customer Retention." Knowledge Engineering and Data Science 7, no. 1 (2024): 58. http://dx.doi.org/10.17977/um018v7i12024p58-70.
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A fashion e-commerce company offers a wide range of products from domestic and international brands that are popular with young people. However, there has been an increase in non-organically acquired customers, many of whom do not return to make repeat purchases. This has led to a higher customer churn rate, with a significant proportion of non-organically sourced customers failing to become repeat purchasers. Consequently, a churn analysis and prediction model were developed to address this issue. This paper employs the Recency, Frequency, and Monetary (RFM) framework for churn analysis and prediction. The framework is underpinned by three key dimensions: last purchase recency, purchase frequency, and total transaction value. Seven machine learning algorithms were evaluated to identify the optimal approach. Following a comparative analysis of these models, Random Forest emerged as the superior algorithm, demonstrating an accuracy of 0.99, precision of 0.97, recall of 0.99, ROC AUC of 0.98, and F1-score of 0.97. Consequently, this model will be utilized for churn prediction. Based on the analysis and modelling, several recommendations are offered to enhance customer retention for the fashion e-commerce platform. In addition to predicting churn, this paper provides insights into potential refinements to the churn prediction model, such as real-time monitoring, personalized customer experiences, analysis of customer feedback, and lifetime value analysis.
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Oktadelfia, Sintia, and Mike Yolanda. "Pengaruh Brand Image Dan Price Terhadap Purchase Intention Pelanggan Nadifa Mart Dengan Trust Sebagai Variabel Mediasi." Jurnal Ekonomi Manajemen dan Bisnis (JEMB) 3, no. 2 (2024): 243–53. https://doi.org/10.47233/jemb.v3i2.2243.
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The aim of this research is to analyze (1) the influence of brand image on Nadfa Mart customer trust. (2) The influence of price on Nadfa Mart customer trust. (3) the influence of brand image on the purchase intention of Nadfa Mart customers. (4) the influence of price on the purchase intention of Nadfa Mart customers. (5) the influence of trust on the purchase intention of Nadifa Mart customers. (6) The influence of brand image on the trust of Nadfa Mart customers.( 6) the influence of brand image on purchase intention of Nadfa Mart customers with trust as a mediating variable. (7) the influence of price on purchase intention of Nadfa Mart customers with trust as a mediating variable. This type of research is quantitative descriptive research. Using purposive sampling, 120 respondents became the research sample. SEM analysis was carried out using the Smart PLS 4 tool. The results of this research are (1) there is a significant influence between brand image on Nadfa Mart customer trust. (2) There is a significant influence between price on Nadfa Mart customer trust. (3) there is a significant influence between brand image on the purchase intention of Nadfa Mart customers. (4) There is a significant influence between price on the purchase intention of Nadfa Mart customers. (5) There is a significant influence between trust on the purchase intention of Nadfa Mart customers. (6) There is significant influence between brand image on purchase intention of Nadfa Mart customers with trust as a mediating variable. (7) there is a significant influence between price on the purchase intention of Nadifa Mart customers and trust as a mediating variable.
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Adiwijaya, Michael, Thomas Kaihatu, Agustinus Nugroho, and Endo Wijaya Kartika. "The issues of risk, trust, and customer intention: A search for the relationship." Risk Governance and Control: Financial Markets and Institutions 7, no. 1 (2017): 82–90. http://dx.doi.org/10.22495/rgcv7i1art11.
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The main purpose of this study is explaining the relationship between customers trust, perceived risk and online purchase intention. However, we added e-servicescape as the antecedent of customers trust, perceived risk, and purchase intention. The respondents were 120 online shop customers. The data was processed using SmartPLS 2.0. We found e-Servicescape to be an antecedent of both customer trust and perceived risk, and customer trust to be the antecedent of purchase intention. However, we found that the relationship between customer trust and perceived risk, as well as perceived risk and purchase intention to be insignificant. Our findings and managerial implications are discussed.
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Damayanti, Vina, and Ratna Ekasari. "THE EFFECT OF CUSTOMER RATING, CUSTOMER REVIEW AND CASH ON DELIVERY PAYMENT METHOD ON THE PURCHASE DECISION OF JASMINE JILBAB PRODUCTS IN THE SHOPEE MARKETPLACE." Ecopreneur.12 8, no. 1 (2025): 36–42. https://doi.org/10.51804/econ12.v8i1.36-42.
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This study aims to determine the Influence of Customer Rating, Customer Review and Cash On Delivery Payment Method on Purchase Decisions for Jasmine Jilbab Products in the Shopee Marketplace. This study is a quantitative study with a data collection technique using a questionnaire. The sample consisted of 100 respondents. The sampling technique used was purposive sampling with the criteria that respondents were customers of jasmine jilbab products in Sidoarjo who had made purchases at the Shopee Marketplace. Primary data management was carried out using the Statistic Package for Social Science (SPSS) analysis technique with multiple regression analysis methods. The results of this study indicate that Customer Rating, Customer Review and Cash on Delivery Payment Method have a Positive and Significant Effect on Purchase Decisions for Jasmine Jilbab Products in the Shopee Marketplace.
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Chang, Ai-Che, Charles V. Trappey, Amy J. C. Trappey, and Luna W. L. Chen. "Web Mining Customer Perceptions to Define Product Positions and Design Preferences." International Journal on Semantic Web and Information Systems 16, no. 2 (2020): 42–58. http://dx.doi.org/10.4018/ijswis.2020040103.
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E-commerce provides a global platform supporting product transactions through the consumer purchase lifecycle including communications of perceived satisfaction and dissatisfaction. The customer feedback functions and social networks of many e-commerce websites allow for the creation of extremely large databases that can be mined to model the customers' perceptions toward online purchases. This research uses online customer reviews as the business intelligence corpus to help companies redesign products that better satisfy consumer preferences and differentiate their product offerings. After identifying the specific webpages of customer reviews, a web crawler collects review text. Computer-supported text mining, cluster analysis, and perceptual mapping are combined as a systematic analytic approach to compare products in a given domain. The study assists phone manufacturers to understand the positive and negative perceptions of customers related to their post-purchase experiences. The customer-preferred product functions, features, and price positions provide valuable strategic intelligence for new product designs and market differentiation.
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Handoko, Edwin, and Hetty Karunia Tunjungsari. "Pengaruh Niat Beli Pelanggan Uniqlo di Jakarta." Jurnal Manajerial Dan Kewirausahaan 5, no. 2 (2023): 363–72. http://dx.doi.org/10.24912/jmk.v5i2.23405.
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Penelitian ini bertujuan untuk mengetahui pengaruh brand credibility, perceived value, dan brand identification pada purchase intention Uniqlo di Jakarta yang dimediasi oleh customer satisfaction. Penelitian ini menggunakan non-probability sampling melalui convenience sampling untuk memperoleh 200 responden yang pernah berbelanja di Uniqlo. Pengumpulan data dilakukan secara online dengan menggunakan kuesioner melalui google form. Data dalam penelitian ini dianalisis menggunakan PLS-SEM dengan aplikasi pengolahan data SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa brand credibility dapat mempengaruhi customer satisfaction, perceived value dapat mempengaruhi customer satisfaction, brand identification dapat mempengaruhi customer satisfaction. brand credibility dapat mempengaruhi purchase intention, perceived value dapat mempengaruhi purchase intention, brand identification dapat mempengaruhi purchase intention. Kemudian brand credibility, dapat mempengaruhi purchase intention melalui customer satisfaction, perceived value dapat mempengaruhi purchase intention melalui customer satisfaction, brand identification dapat mempengaruhi purchase intention melalui customer satisfaction.
 
 
 This research is conducted to know the effect of brand credibility, perceived value, and brand identification on purchase intention mediating effect of customer satisfaction. This research used non probability sampling through convenience sampling to obtain 200 respondent which are Uniqlo customers. Data are collected online through a questionnaire that was distributed by google form. The data in this study were analyzed using PLS-SEM with the SmartPLS 4.0 data processing application. The result of this research are brand credibility can effect customer satisfaction, perceived value can effect customer satisfaction, brand identification can effect customer satisfaction, brand credibility can effect purchase intention, perceived value can effect purchase intention, brand identification can effect purchase intention. And then brand credibility can effect purchase intention through customer satisfaction, perceived value can effect purchase intention through customer satisfaction, brand identification can effect purchase intention through customer satisfaction.
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Permana, Anindya Restu, Toni Herlambang, Abadi Sanosra, and Nursaid Nursaid. "The Influence of Social Media Marketing, Online Customer Review, and E-SERVQUAL to Purchase Decision through Trust (Bekam Therapy Center Jember)." International Journal of Management Science and Information Technology 4, no. 2 (2024): 257–67. http://dx.doi.org/10.35870/ijmsit.v4i2.2922.
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This study examines the positive and significant effect of social media marketing, online customer reviews, and e-SERVQUAL on purchase decisions through trust. This study is quantitative research. The whole population is Bekam Therapy Center’s customers. The sample is 104 customers. The data collection method was carried out by distributing questionnaires online. WarpPLS 7.0 was used as a data analysis method to identify and estimate the relationship between variables. The variables consist of social media marketing (X1), online customer review (X2), e-SERVQUAL (X3), purchase decision (Y), and trust (Z). The result shows that; 1) Social media marketing does not have a direct positive effect on purchase decisions but does influence trust, 2) Online customer reviews positively affect purchase decisions and trust, 3) E-SERVQUAL has a significant positive effect on both purchase decisions and trust, 4) Trust significantly influences purchase decisions. 5) The mediating role of trust is evident in the relationship between social media marketing and purchase decisions, and e-SERVQUAL and purchase decisions, but not between online customer reviews and purchase decisions.
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Baidya, Mehir, and Gautam Ghosh. "An empirical investigation of repeat buying behavior of customers of two brands in India." Journal of Indian Business Research 6, no. 3 (2014): 255–68. http://dx.doi.org/10.1108/jibr-05-2013-0043.
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Purpose – The purpose of this paper is to attempt to test whether price and quality have any influence on customer repeat purchase probability. Managers should know the strategic determinants of repeat purchase probability to retain customers. Design/methodology/approach – Primary data were gathered on repeat purchase, price and quality via a survey of 400 customers of two brands in the Business-to-customer (B2C) sector. Then 380 × 4 data points to a logit model were fitted to estimate the effects of price and quality on customer repeat purchase probability. Findings – It was found that price, quality and price × quality influence customer repeat purchase probability substantially. Furthermore, the elasticities of repeat purchase probability to price and quality are quite high in both cases. Practical implications – Managers should use elasticities to determine how to allocate funds between price and quality to maximize repeat purchase probability. Originality/value – In view of the complexity of customer repeat buying behavior, this study deals with one aspect or feature of the total process, which does not mean that it has no value. By confirming two strategic determinants of customer repeat purchase probability and suggesting a simple rule of fund allocation, this work definitely adds some research of value to the relevant marketing literature.
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Dash, Ganesh, and Debarun Chakraborty. "Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19." Sustainability 13, no. 12 (2021): 6735. http://dx.doi.org/10.3390/su13126735.
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This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and the customers’ resultant purchase intentions. COVID-19 was taken as the prevailing pandemic and its impact on the digital transformation of marketing strategies. Five dimensions of digital marketing strategies with eighteen items and three items each of customer satisfaction and purchase intention were considered for practical purposes. It used structural equation modeling to study 535 responses of life insurance customers. Findings indicate that SEM/SEO, display, and E-CRM practices significantly impacted customer satisfaction and purchase intention. Further, a mediation-cum-moderation approach was undertaken. Customer satisfaction significantly affected purchase intention and played a good mediator between digital marketing practices and purchase intention. Additionally, customer involvement moderated the relationship between content marketing and communication with purchase intention. This research work helps life insurance marketers in general. The digital channel managers expressly understand their key areas of strengths regarding the five dimensions of digital marketing strategies. Accordingly, they frame their plans for decision-making to improve customer satisfaction and resultant purchase intentions. It provides a direction for future adoption of specific marketing strategies during a pandemic and consequent shutdown and lockdowns.
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Vastani, Saloni Firasta, and Kent Bourdon Monroe. "Role of customer attributes on absolute price thresholds." Journal of Services Marketing 33, no. 5 (2019): 589–601. http://dx.doi.org/10.1108/jsm-12-2017-0415.
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Purpose This paper aims to examine how customer heterogeneity influences absolute price thresholds in a service industry. Design/methodology/approach Customer purchase behavior is studied in the context of a firm’s and competitor’s price changes. Customer purchase behavior is further examined in the context of specific customer attributes such as loyalty, motivation, online purchase channel, gender and frequency of purchase. The study uses a longitudinal data set spanning over 44 months and tracks over 13,000 of a firm’s customers, totaling over 200,000 transactions from a parking services provider. Findings Results show that absolute price thresholds affect purchasing decisions. Customers are willing to pay a range of prices for a considered purchase, and when a price is within customers’ acceptable price range, it does not induce a change in their purchase behavior. However, specific identifiable customer attributes influence the propensity to continue buying and influence the acceptable price range. Practical implications Knowledge from this study can be applied to developing a deeper understanding of customers and their price thresholds to improve customer retention and firm performance after a price change. Originality/value For a better understanding of the consumer choice process, it is essential to understand what factors affect price thresholds. Additionally, very few studies are using transaction-level data to empirically validate concepts from behavioral price research in the service industry, and none that do it at an individual customer level over three years.
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Wünderlich, Robin, Nancy V. Wünderlich, and Florian v. Wangenheim. "A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels." Journal of Interactive Marketing 57, no. 2 (2022): 212–36. http://dx.doi.org/10.1177/10949968221087249.
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Predicting future purchase levels is an important and constant challenge for marketing professionals, as purchase patterns often vary over time and across customers. Moreover, purchases often follow individual and cross-sectional seasonal patterns, which affect forecasts of purchase propensity and customer dropout. The authors develop the hierarchical Bayesian seasonal model with dropout (HSMDO), which captures the interrelation between individual and cross-sectional seasonality, purchase, and dropout rates, with the aim of improving forecast accuracy at specific points in time. They perform (1) a parameter recovery analysis with synthetic data; (2) an empirical validation on three noncontractual retail data sets; (3) an analysis of different model variants to isolate the effects of dropout, seasonality, and hierarchical seasonality; and (4) a comparison with several probabilistic models from the marketing literature. The results demonstrate that the HSMDO provides increased forecast accuracy and that tracking errors decrease further with data exhibiting strong seasonality and high customer retention. The HSMDO yields a measure of individual seasonality that has high discriminative power even with sparse data sets and is useful to customer relationship management analysts for customer segmentation, portfolio management, and improvement in the timing of marketing actions.