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Books on the topic 'Customer Relation Management (CRM)'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Bergeron, Bryan P. Essentials of CRM. John Wiley & Sons, Ltd., 2004.

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2

Goldenberg, Barton J. CRM in real time: Empowering customer relationships. CyberAge Books, 2008.

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3

Chorianopoulos, Antonios. Effective CRM using predictive analytics. John Wiley & Sons Inc., 2015.

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4

Tsiptsis, Konstantinos. Data mining techniques in CRM: Inside customer segmentation. Wiley, 2010.

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5

Walser, Konrad. Auswirkungen des CRM auf die IT-Integration. EUL, 2006.

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6

Walser, Konrad. Auswirkungen des CRM auf die IT-Integration. EUL, 2006.

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7

Tsiptsis, Konstantinos. Data mining techniques in CRM: Inside customer segmentation. Wiley, 2009.

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8

Tsiptsis, Konstantinos. Data mining techniques in CRM: Inside customer segmentation. Wiley, 2010.

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9

Damian, Sinay, ed. Microsoft Dynamics CRM 4.0: Unleashed. Sams Pub., 2008.

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10

Greenberg, Paul. CRM at the speed of light: Social CRM strategies, tools, and techniques for engaging your customers. 4th ed. McGraw-Hill, 2009.

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11

Greenberg, Paul. CRM at the Speed of Light. McGraw-Hill, 2009.

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12

Greenberg, Paul. CRM at the speed of light: Social CRM strategies, tools, and techniques for engaging your customers. 4th ed. McGraw-Hill, 2010.

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13

Mathena, Justin. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Apress, 2009.

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14

Wolenik, Marc J. Microsoft Dynamics CRM 4 integration unleashed. SAMS, 2010.

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15

Practices, LLC Best. Countdown to customer focus: A step-by-step guide to CRM implementation. Best Practices, 2001.

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16

Peel, Jeffrey. CRM: Redefining Customer Relationship Management. Elsevier Science & Technology Books, 2002.

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17

Helgeson, Lars. CRM. 2017.

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18

CRM Customer Relationship Management: La gestion de la relation client. Pearson Education, 2006.

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19

CRM Unplugged. John Wiley & Sons, Ltd., 2004.

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20

Peel, Jeffrey. CRM: Redefining Customer Relationship Management (Enterprise Computing). Digital Press, 2002.

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21

Bergeron, Bryan P. Essentials of Crm. Wiley & Sons, Incorporated, John, 2004.

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22

Helgeson, Lars. CRM for Dummies. Wiley & Sons, Incorporated, John, 2017.

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23

Helgeson, Lars. CRM for Dummies. Wiley & Sons, Incorporated, John, 2017.

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24

Discover Sap Crm. SAP Press, 2013.

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25

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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26

Turk, Douglas, and Philip Bligh. Crm Unplugged. Wiley & Sons, Incorporated, John, 2004.

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27

Simkin, Lyndon, Bang Nguyen, and Ana Isabel Canhoto. Dark Side of CRM: Customers, Relationships and Management. Taylor & Francis Group, 2015.

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28

Simkin, Lyndon, Bang Nguyen, and Ana Isabel Canhoto. Dark Side of CRM: Customers, Relationships and Management. Taylor & Francis Group, 2015.

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29

Simkin, Lyndon, Bang Nguyen, and Ana Isabel Canhoto. Dark Side of CRM: Customers, Relationships and Management. Taylor & Francis Group, 2015.

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30

Simkin, Lyndon, Bang Nguyen, and Ana Isabel Canhoto. Dark Side of CRM: Customers, Relationships and Management. Taylor & Francis Group, 2015.

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31

Boulton, Richard. CRM Database Management: A Guide. Kogan Page, Limited, 2014.

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32

Diamond, Stephanie, Kyle Lacy, Marcus Nelson, and Jon Ferrara. Social CRM for Dummies. Wiley & Sons, Incorporated, John, 2013.

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33

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. University of Cambridge ESOL Examinations, 2013.

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34

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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35

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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36

Payne, Adrian. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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37

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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38

Handbook of CRM: Achieving excellence in customer management. Elsevier Butterworth-Heinemann, 2006.

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39

Dyché, Jill. CRM Handbook: A Business Guide to Customer Relationship Management. Addison Wesley Professional, 2001.

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40

Simkin, Lyndon, Bang Nguyen, and Ana Isabel Canhoto. Dark Side of CRM: Customers, Relationships and Management. Taylor & Francis Group, 2015.

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41

Prim-Allaz, Isabelle, Virginie Pez-Perard, and Gilles N'Goala. Augmented Customer Strategy: CRM in the Digital Age. Wiley & Sons, Incorporated, John, 2019.

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42

Prim-Allaz, Isabelle, Virginie Pez-Perard, and Gilles N'Goala. Augmented Customer Strategy: CRM in the Digital Age. Wiley & Sons, Incorporated, John, 2019.

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43

Prim-Allaz, Isabelle, Virginie Pez-Perard, and Gilles N'Goala. Augmented Customer Strategy: CRM in the Digital Age. Wiley & Sons, Incorporated, John, 2019.

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44

Tsiptsis, Konstantinos, and Antonios Chorianopoulos. Data Mining Techniques in Crm. Wiley & Sons, Incorporated, John, 2010.

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45

Chorianopoulos, Antonios. Effective CRM Using Predictive Analytics. Wiley & Sons, Incorporated, John, 2015.

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46

Chorianopoulos, Antonios. Effective CRM Using Predictive Analytics. Wiley & Sons, Incorporated, John, 2015.

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47

Chorianopoulos, Antonios. Effective CRM Using Predictive Analytics. Wiley & Sons, Limited, John, 2015.

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48

The Dark Side of CRM: Customers, Relationships and Management. Routledge, 2015.

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49

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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50

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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