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1

Roberts-Phelps, Graham. Customer Relationship Management. London: Thorogood, 2004.

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2

Carol, Kerr, ed. Customer relationship management. New York: McGraw-Hill, 2002.

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3

Das, Subhasish. Customer relationship management. New Delhi: Excel Books, 2007.

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4

Customer Management Excellence. New York: John Wiley & Sons, Ltd., 2003.

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5

Customer management excellence. Chichester: Wiley, 2003.

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6

Phil, Peplow, ed. Customer-centric project management. Farnham: Gower, 2012.

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7

Bliss, Jeanne. Chief Customer Officer. New York: John Wiley & Sons, Ltd., 2006.

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8

Customer in the boardroom?: Crafting customer based business strategy. New Delhi: Response Books, 2011.

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9

service), SpringerLink (Online, ed. Customer Knowledge Management: Improving Customer Relationship through Knowledge Application. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2011.

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10

Customer relationship management: Electronic customer care in the new economy. Berlin: Springer, 2002.

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11

Relationship marketing: Management of customer relationships. New York: Pearson Education, 2002.

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12

Bruhn, Manfred. Relationship marketing: Management of customer relationships. Harlow: FT/Prentice Hall, 2003.

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13

Cartwright, Roger. Customer Relationships. New York: John Wiley & Sons, Ltd., 2003.

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14

J, Reinartz Werner, ed. Customer relationship management: A database approach. Hoboken, N.J: Wiley, 2006.

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15

Kincaid, Judith W. Customer relationship management: Getting it right! Upper Saddle River, N.J: Prentice Hall PTR, 2003.

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16

M, Hanssens Dominique, ed. Customer equity: Measurement, management and research opportunities. Boston: Now Publishers, 2007.

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17

Qaalfa, Dibeehi, and Walden Steven, eds. Customer experience: Future trends and insights. Houndmills, Basingstoke Hampshire: Palgrave Macmillan, 2011.

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18

Sharp, Duane E. Customer Relationship Management Systems Handbook. London: Taylor and Francis, 2002.

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19

Gallagher, Richard S. Delivering legendary customer service. Ithaca, NY: Skills Development International, 2005.

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20

1966-, Seth Kirti, ed. Creating customer delight: The how and why of CRM. Thousand Oaks, Calif: Response Books, 2005.

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21

Strategic customer service: Managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits. New York: Amacom, 2009.

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22

Customer relationship management: Concepts and technologies. 2nd ed. Amsterdam: Elsevier/Butterworth-Heinemann, 2009.

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23

The customer differential: The complete guide to implementing customer relationship management. New York: AMACOM, 2001.

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24

Cook, Sarah. Customer Care Excellence. London: Kogan Page Publishers, 2008.

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25

Carol, Smith. Customer relations handbook for builders. Washington, D.C: Home Builder Press, 1998.

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26

Andrew, Petersen J., ed. Statistical methods in customer relationship management. Hoboken, N.J: Wiley, 2012.

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27

Sturdy, Graham R. Customer relationship management using business intelligence. Newcastle upon Tyne, UK: Cambridge Scholars Publishing, 2012.

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28

Greve, Goetz. Erfolgsfaktoren von Customer-Relationship-Management-Implementierung. Wiesbaden: Deutscher Universitäts-Verlag, 2006.

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29

Kumar, V. Customer relationship management: A database approach. Hoboken, N.J: John Wiley & Sons, 2006.

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30

Nikala, Lane, ed. Strategic customer management: Strategizing the sales organization. New York: Oxford University Press, 2009.

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31

Ahoy, Christopher K. Customer-driven operations: Aligning quality tools and business processes for customer excellence. New York: McGraw-Hill, 2009.

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32

Customer knowledge management: People, processes, and technology. Hershey, PA: Information Science Reference, 2009.

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33

Kerry, Bodine, and Forrester (Firm), eds. Outside in: The power of putting customers at the center of your business. Boston: Houghton Mifflin Harcourt, 2012.

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34

Customer Relationship Management. Pearson Education, 2013.

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35

Customer Relationship Management. Financial Times/Prentice Hall, 2005.

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36

Stone, Gene. Customer Relationship Management. LOMA, 2002.

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37

Customer Relationship Management. New York: McGraw-Hill, 2001.

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38

Buttle, Francis A., and Stan Maklan. Customer Relationship Management. Taylor & Francis Group, 2015.

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39

Customer Relationship Management. Butterworth-Heinemann, 2003.

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40

Customer Relationship Management. Course Technology, 2006.

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41

Rajola, Federico. Customer Relationship Management. Springer, 2003.

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42

Wilde, Silvio. Customer Knowledge Management. Springer, 2011.

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43

Wagner, William. Customer Relationship Management Applications. Longman Pub Group, 2008.

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44

Cunningham, Michael J. Customer Relationship Management. Capstone, 2002.

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45

Lemon, Katherine N., DAS NARAYANDAS, and Roland T. Rust. Customer Equity Management. Prentice Hall, 2004.

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46

Fjermestad, Jerry, and Nicholas C. Robertson Jr. Electronic Customer Relationship Management. Taylor & Francis Group, 2016.

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47

Bijapurkar, Rama. Customer in the Boardroom?: Crafting Customer-Based Business Strategy. SAGE Publications India Pvt, Ltd., 2016.

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48

Loyalty Management. Taylor & Francis Group, 2019.

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49

Holt, Samantha. Management Essentials. Customer Service Group, 2001.

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50

Abram, John, and Paul Hawkes. Seven Myths of Customer Management: How to Be Customer-Driven Without Being Customer-Led. Wiley & Sons, Incorporated, John, 2007.

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