Relevant bibliographies by topics / Customer relationship management and formal licensing of business

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Academic literature on the topic 'Customer relationship management and formal licensing of business'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Customer relationship management and formal licensing of business"

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A.F.M., Kabir Anwar, and Nadarajah Devika. "Cultivating Excellence: Formalizing Street Food Enterprises in Bangladesh through Quality Management and Customer Relationship Strategies." International Journal of Social Science and Human Research 07, no. 07 (2024): 5681–90. https://doi.org/10.5281/zenodo.13132072.

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<strong>Purpose:</strong>&nbsp;Street foods are enjoyed by all walks of life throughout the world. It offers a variety of delicacies, easily accessible and affordable. The street food industry in Bangladesh is of no exception. However, street food vendors in Bangladesh typically come from low socioeconomic backgrounds and lack appropriate understanding of good production methods resulting in poor sanitary standards. The purpose of this study is to examine the prospects for sustainability and growth in Bangladesh's street food business since this sector has great economic potential for the coun
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Vomberg, Arnd, Christian Homburg, and Olivia Gwinner. "Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management." Journal of Marketing 84, no. 5 (2020): 117–36. http://dx.doi.org/10.1177/0022242920916733.

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Although reacquiring customers can lead to beneficial outcomes, reacquisition processes are often unpleasant for employees, who may be required to admit and address failures. Because many organizational environments reward success and punish failure, companies need to understand how to create an organizational environment that stimulates customer reacquisitions. This study investigates the impact of failure-tolerant cultures and formal reacquisition policies on successful customer reacquisition management. Drawing on organizational design theory and psychological ownership theory, the authors
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Adam, Muhammad, M. Ridha Siregar, Nabilah Nabilah, Teuku Meldi Kesuma, and Mahdani Ibrahim. "How customer relationship management and social media business profiles drive customer retention of MSMEs." Uncertain Supply Chain Management 12, no. 4 (2024): 2441–54. http://dx.doi.org/10.5267/j.uscm.2024.5.024.

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This study examines the impact of customer relationship management (CRM) practices and social media marketing (SMM) activities on customer retention among MSMEs in Aceh. It considers the dual role of social media in relationship management (CRM) and business engagement (SMM). Recognizing the widespread use of social media, the study explores different stages of its adoption and utilization in business. A formalized social media business profile is used as the moderating variable, defined by a firm's formal allocation of responsibility, outsourcing, funding, governance of social media, and broa
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SIMON, ALAN. "VALUE-ADDED APPROACH TO CORPORATE MANAGEMENT: QUALITY MANAGEMENT PRACTICES IN THE AUSTRALIAN BUSINESS SERVICE INDUSTRY." Journal of Enterprising Culture 03, no. 04 (1995): 427–43. http://dx.doi.org/10.1142/s0218495895000222.

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A survey was conducted in 1993 on the Chief Executive Officers of large Australian companies such as finance companies, advertising agencies and suppliers of software that provide a service to businesses. The aim of the study was to survey the nature and extent of quality management practices with special reference to inhouse care in these organisations. Questionnaires were sent to 428 companies and 219 (51 per cent) responded. CEOs considered an ability to bring out the best in, motivate and communicate with internal customers (the staff) to be important principles of good management. More th
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Wu, Wen, Jingli Liu, and Xiaopu Shang. "Gain without pay causes lazybones’ loss." Chinese Management Studies 12, no. 3 (2018): 634–57. http://dx.doi.org/10.1108/cms-03-2017-0057.

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Purpose Building on social informational processing theory, the purpose of this paper is to develop and test a theoretical model of moderated mediation in which social loafing tendency serves as an intervening mechanism that explains associations among two dimensions of leader–member relationships (formal and informal relationships, namely, leader–member exchange and leader–member guanxi) and customer service performance. Design/methodology/approach The authors designed a field study to test the hypotheses presented in this paper. A survey of 304 supervisor–employee pairs and matched customers
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Thinnati Palanichamy, Ravi Sankar. "A Generic CRM Frontend Architecture for Improving Software Order Fulfillment Accuracy." Journal of Software Engineering and Simulation 11, no. 2 (2025): 46–49. https://doi.org/10.35629/3795-11024649.

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The integration of Customer Relationship Management (CRM) systems plays a pivotal role in enhancing operational efficiency and accuracy in business processes, particularly within the software licensing sector. This paper presents a generic frontend architecture designed to improve order fulfillment accuracy by addressing deficiencies in data capture by sales teams. The existing challenges include frequent omissions of critical product details that hinder timely and accurate provision of software products. Through the design and development of a user-friendly interface, integrated via API with
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Zulkefli Abdul Rahim, Boo-HoVoon, and Rasidah Mahdi. "The Impact of Service Quality on Business Commitment in Contract Manufacturing Services: An Exploratory Study of F&B Industry in Malaysia." International Journal of Business and Society 21, no. 1 (2021): 197–216. http://dx.doi.org/10.33736/ijbs.3247.2020.

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Business environment is highly competitive for food &amp; beverage(F&amp;B)industry due to the low entry barrier. In order to improve their financial performances, F&amp;B manufacturers opt to offer contract manufacturing services (CMS).There is a formal relationship established between the service provider and the buyer. However, the impact of service quality on retaining the business relationship particularly has not been empirically investigated. To fill this gap, this study explores the determinants of contract manufacturing service quality (CMSQ) and the interrelationship between CMSQ, cu
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Isern, Germinal, and Giuseppe Sena. "Technical, Organizational and Cross-cultural issues associated with the deployment of Customer Relationship Management (CRM) in Transnational and Global Multicultural Organizations." Journal of Intercultural Management 6, no. 3 (2015): 187–96. http://dx.doi.org/10.2478/joim-2014-0029.

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Abstract In the past few years the way in which, organizations, companies and corporations structure themselves has given a 180 degrees turnaround, switching from a structure based in products to a structure based in customers. The first big change was the introduction and use of Enterprise Resource Planning Systems (ERP) like SAP and Oracle. Those ERP systems changed the way in which the information was managed in large corporations including now a central database and visualizing the structures and functions of the corporation by business processes and not by business areas. Also lately with
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Loan, Mai Thanh. "Studying Customers' Satisfaction with Service Quality of Life Insurance in Vietnam." International Journal of Professional Business Review 8, no. 6 (2023): e02352. http://dx.doi.org/10.26668/businessreview/2023.v8i6.2352.

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Purpose: Studying key factors affecting customer satisfaction based on the service quality of life insurance in Vietnam, and on that basis, the author proposed policy implications that contribute to improving customer satisfaction with the service quality of life insurance. Theoretical framework: Service quality is a factor that significantly affects customer satisfaction. If service providers provide customers with quality products that satisfy their needs, the business has initially made customers satisfied. Design/methodology/approach: Group interview method implemented in qualitative resea
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Mgbame, Azubike Collins, Oyinomomo-emi Emmanuel Akpe, Abraham Ayodeji Abayomi, Ejielo Ogbuefi, and Oluwatobi Opeyemi Adeyelu. "Developing Low-Cost Dashboards for Business Process Optimization in SMEs." International Journal of Management and Organizational Research 1, no. 1 (2022): 214–30. https://doi.org/10.54660/ijmor.2022.1.1.214-230.

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Small and Medium-sized Enterprises (SMEs) often face resource constraints that hinder their ability to adopt sophisticated data-driven tools for monitoring and improving operational efficiency. This paper explores the development and deployment of low-cost dashboards as practical, scalable solutions for optimizing business processes in SMEs. By leveraging open-source platforms, affordable software tools, and cloud-based services, SMEs can gain real-time visibility into key performance indicators (KPIs), streamline workflows, reduce waste, and enhance decision-making. The study emphasizes the i
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Book chapters on the topic "Customer relationship management and formal licensing of business"

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Freeman, Matthew. "Author-as-Franchise-Product." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8342-6.ch003.

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This chapter explores the historical relationship between the branded media entertainment of Tarzan and the rise of consumer culture in the 1920s and 1930s. It argues that the transmedia licensing of this property across pulp magazines, comics, and radio reflected the growing embrace of brand-franchise logics throughout the business landscape of America at that time. I offer the metaphor of ‘stepping stones' to understand the brand linkages between these different media products in which consumption of one product led to the consumption of another. More importantly, I analyse the function of T
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Linder, Christian, and Sven Seidenstricker. "Be Stronger Together." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5994-0.ch018.

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Innovations in sports goods are often the results of new materials. Since sport equipment manufacturers have, in many cases, no specialized capabilities in material engineering, they rely on partners who are experts in inventing or further enhancing components. Today there are many business models known that reach from simply buying the component, to licensing, to joint innovation management and beyond. One of these strategies is component branding or co-branding as a way of benefitting from the image or perception of a partner. According to this strategy, a sports equipment producer may signa
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Oniku, Ayodele. "Social Class and Consumer Behaviour in Sub-Saharan Africa." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0282-1.ch016.

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The development around social class evolvement in sub-Saharan African market dated back to pre-colonial era when traditional African institution operated on the basis of royalty, land ownership, subjugation of weak tribe and superiority of strong and powerful tribes. The advent of slavery and migration of white settlers and traders (slaves and goods) further entrenched social class structure in the system. The advent of colonial rule greatly impacted social class system whereby new strata were created based on the new administrative system that colonial system introduced into sub-Saharan Afric
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Pura, Minna, and Kristina Heinonen. "Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective." In Mobile Computing. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-054-7.ch180.

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Mobile services have evolved into an important business area and many companies in various industries are offering mobile services. However, formal classifications or user-centric categorizations of mobile services are still scarce. This chapter develops a conceptual classification for mobile services that illustrates the characteristics of mobile services and gives indications on how to describe mobile business opportunities and categorize services from a customer-centric perspective. The classification scheme, grounded in previous research, is based on the type of consumption, context, socia
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Cherif, Emna. "Online Real Estate Demand Chain Integration." In Advances in Business Information Systems and Analytics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1680-4.ch007.

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In this paper, we propose a solution for demand chain management using APIs (application programming interfaces) integration in the online real estate. We propose online real estate management system that includes advanced modules that can be bundled together, creating differentiation and enhancing the value chain. We propose a simplified implementation architecture for an integrated demand and supply chain management system for online real estate services. We use a formal specification language for specifying the functional components of the demand chain management system and interaction with
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Xia, Yun, and Yuping Mao. "Mobile Phone Usage in Organizational Communication and Decision-Making." In Advances in Human Resources Management and Organizational Development. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4478-6.ch013.

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Through individual in-depth interviews, the authors examine employees’ use of mobile phones for decision-making and internal/external communication in the China branch of a multinational company. The study shows that mobile phones are a key communication tool in the company. Voice calls are the most preferable way of mobile phone use due to their synchronous nature for instant communication and the rich verbal cues they carry. Text messaging is an unobtrusive way of business communication and it can be used as the formal documentation of business decision-making. Group text messaging turns the
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