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Books on the topic 'Customer Relationship Management (CRM)'

Author: Grafiati

Published: 4 June 2021

Last updated: 9 June 2025

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1

Schneider, Willy. Profitable Kundenorientierung durch Customer Relationship Management (CRM). München: Oldenbourg Wissenschaftsverlag GmbH, 2008. http://dx.doi.org/10.1524/9783486592832.

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2

Buttle, Francis A. Mid market CRM: Customer relationship excellence for mid sized enterprises. Kettering: InsightExec Press, 2004.

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3

Mathena, Justin. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Berkeley, CA: Apress, 2009.

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4

Mathena, Justin. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Berkeley, CA: Apress, 2009.

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5

Aaron, Yetter, and Hostetler Hoss, eds. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Berkeley, CA: Apress, 2009.

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6

Goldenberg, Barton J. CRM in real time: Empowering customer relationships. Medford: CyberAge Books, 2008.

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7

1948-, Stone Merlin, ed. CRM in financial services: A practical guide to making customer relationship management work. London: Kogan Page, 2002.

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8

Moosha, Gulycz, ed. Performance-driven CRM: How to make your customer relationship management vision a reality. Chichester: Wiley, 2002.

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9

Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Redmond, Wash: Microsoft Press, 2009.

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10

Michael, Weigl, Bull Tim, and ebrary Inc, eds. Oracle Siebel CRM 8 installation and management: Install, configure, and manage a robust customer relationship management system using Siebel CRM. Birmingham, U.K: Packt Pub., 2010.

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11

Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Redmond, Wash: Microsoft Press, 2009.

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12

Customer Relationship Management (CRM). Bookboon.com, 2013.

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13

various. Crm - Customer Relationship Management. Deusto, 2006.

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14

Customer Relationship Management (CRM). Bookboon, 2013.

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15

Customer Relationship Management (CRM). Bookboon.com, 2013.

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16

Customer Relationship Management (CRM). Bookboon.com, 2013.

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17

Chakravorti, Samit. Customer Relationship Management (CRM). VDM Verlag Dr. Mueller e.K., 2007.

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18

CRM - Customer Relationship Management. GRIN Verlag GmbH, 2008.

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19

Peel, Jeffrey. CRM: Redefining Customer Relationship Management. Elsevier Science & Technology Books, 2002.

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20

Lee, Dick. Self-guided CRM (Customer Relationship Management). High Yield Marketing Pr, 2000.

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21

Kuhlmann, Fabian. Kundenbindung Durch Customer Relationship Management (Crm). GRIN Verlag GmbH, 2017.

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22

Peel, Jeffrey. CRM: Redefining Customer Relationship Management (Enterprise Computing). Digital Press, 2002.

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23

The CRM Textbook: Customer Relationship Management Training. 2009.

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24

Arndt, Patrick. Operative und Analytische Customer Relationship Management (Crm). GRIN Verlag GmbH, 2017.

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25

Fritzkowski, Daniel. Customer Relationship Management: Einführung Eines Crm-Systems. GRIN Verlag GmbH, 2014.

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26

Helgeson, Lars. CRM. 2017.

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27

Bagusat, Ariane, Anne-Christine Schlangenotto, Ariane Bagusat, Nick Behnke, Alexander Berlin, Markus Breuer, Rainer Cherkeh, et al. Customer Relationship Management in Sportvereinen. Erich Schmidt Verlag GmbH & Co. KG, 2017. http://dx.doi.org/10.37307/b.978-3-503-17624-3.

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Sportvereine sind als Organisationen so vielfältig wie die in ihnen ausgeübten Sportarten, ihre Mitglieder und Kundengruppen, ihre kommerziellen oder gemeinnützigen Ausrichtungen und Beziehungskonstellationen. Erstmals speziell auf Sportvereine ausgerichtet, beleuchtet dieses Handbuch die verschiedenen Facetten des Customer Relationship Managements (CRM). Ariane Bagusat, Anne-Christine Schlangenotto und weitere Experten erläutern Ihnen praxisnah Prinzipien und Grundlagen des CRM, die einschlägigen Managementbereiche Interessentenmanagement, Kundenbindungsmanagement, Rückgewinnungsmanagement sowie Erfahrungsberichte aus ausgewählten Sportbereichen.

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28

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. University of Cambridge ESOL Examinations, 2013.

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29

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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30

Mottl, Fabian. Sportsponsoring Als Instrument des Customer Relationship Management (Crm). Diplomica Verlag, 2009.

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31

Customer Relationship Management (CRM) - Grundlagen, Systeme und Anwendungsgebiete. GRIN Verlag GmbH, 2007.

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32

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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33

Payne, Adrian. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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34

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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35

Grassi, Riccardo. CRM : Filosofia, Strategia e Pratica!: Customer Relationship Management. Independently Published, 2018.

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36

CRM: Customer Relationship Management: Na Velocidade da Luz. Campus, 2001.

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37

Dyché, Jill. CRM Handbook: A Business Guide to Customer Relationship Management. Addison Wesley Professional, 2001.

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38

Nykamp, Melinda. The Customer Differential Complete Guide to Implementing Customer Relationship Management CRM. American Management Association, 2001.

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39

Kundenorientierung. Bausteine für ein exzellentes Customer Relationship Management (CRM). DTV-Beck, 1999.

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40

Essentials of CRM: A guide to customer relationship management. New York: Wiley, 2002.

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41

Specchia, Antonio. Customer Relationship Management (crm) for Medium and Small Enterprises. Taylor & Francis Group, 2022.

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42

Bergeron, Bryan. Essentials of CRM: A Guide to Customer Relationship Management. Wiley & Sons, Incorporated, John, 2007.

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43

Specchia, Antonio. Customer Relationship Management (crm) for Medium and Small Enterprises. Taylor & Francis Group, 2022.

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44

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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45

Mills, D. Quinn, Dirk Seifert, and Alexander H. Kracklauer. Collaborative Customer Relationship Management: Taking CRM to the Next Level. Springer, 2012.

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46

(Editor), Alexander H. Kracklauer, D. Quinn Mills (Editor), and Dirk Seifert (Editor), eds. Collaborative Customer Relationship Management: Taking CRM to the Next Level. Springer, 2003.

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47

Dangelmaier, Wilhelm, and Stefan Helmke. Marktspiegel Customer Relationship Management. Anbieter von CRM-Software im Vergleich. Dr. Th. Gabler Verlag, 2001.

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48

Dangelmaier, Wilhelm, and Stefan Helmke. Marktspiegel Customer Relationship Management: Anbieter Von CRM-Software Im Vergleich. Westdeutscher Verlag GmbH, 2013.

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49

Limburg, Pascal. Customer-Relationship-Management (Crm) Im B2B-Sektor des Industriellen Grosshandels. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2015.

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50

Collaborative Customer Relationship Management: Taking CRM to the Next Level. Springer, 2010.

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