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1

Eid, Riyad. Successful customer relationship management programs and technologies: Issues and trends. Hershey, PA: Business Science Reference, 2012.

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2

Aaron, Yetter, and Hostetler Hoss, eds. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Berkeley, CA: Apress, 2009.

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Mathena, Justin. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Berkeley, CA: Apress, 2009.

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4

Koschek, Ralph-maik. Nurturing customer loyalty programmes: Towards an understanding of successful customer relationship management within the grocery retailing industry. Oxford: Oxford Brookes University, 2002.

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5

Michael, Weigl, Bull Tim, and ebrary Inc, eds. Oracle Siebel CRM 8 installation and management: Install, configure, and manage a robust customer relationship management system using Siebel CRM. Birmingham, U.K: Packt Pub., 2010.

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6

Das, Subhasish. Customer relationship management. New Delhi: Excel Books, 2007.

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7

Carol, Kerr, ed. Customer relationship management. New York: McGraw-Hill, 2002.

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8

Schwetz, Wolfgang. Customer Relationship Management. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-89528-8.

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9

Schwetz, Wolfgang. Customer Relationship Management. Wiesbaden: Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-92002-7.

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10

Muther, Andreas. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56222-8.

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11

Kumar, V., and Werner Reinartz. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3.

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12

Link, Jörg, ed. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/978-3-642-56552-6.

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13

Rajola, Federico. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-24718-0.

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14

Buttle, Francis, and Stan Maklan. Customer Relationship Management. Fourth Edition. | New York : Routledge, 2019. | Revised edition of the authors’ Customer relationship management, 2015.: Routledge, 2019. http://dx.doi.org/10.4324/9781351016551.

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15

Sperl, Friederike. Customer Relationship Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11547-0.

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16

Kumar, V., and Werner Reinartz. Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7.

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17

Roberts-Phelps, Graham. Customer Relationship Management. London: Thorogood, 2004.

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18

Vincent, Bellefroid, and ebrary Inc, eds. Microsoft Dynamics Sure Step 2010: The smart guide to the successful delivery of Microsoft Dynamics business solutions. Olton, Birmingham: Packt Pub. Ltd., 2011.

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19

Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Redmond, Wash: Microsoft Press, 2009.

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20

Alt, Rainer, and Olaf Reinhold. Social Customer Relationship Management. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-23343-3.

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21

Helmke, Stefan, Matthias F. Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-9874-3.

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22

Helmke, Stefan, and Wilhelm Dangelmaier. Marktspiegel Customer Relationship Management. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-90757-8.

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23

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-87142-8.

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24

Alt, Rainer, and Olaf Reinhold. Social Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0.

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25

Helmke, Stefan, Matthias F. Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-663-01509-3.

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26

Kracklauer, Alexander H., D. Quinn Mills, and Dirk Seifert, eds. Collaborative Customer Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-24710-4.

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27

Bromberger, Jörg. Internetgestütztes Customer Relationship Management. Wiesbaden: Deutscher Universitätsverlag, 2004. http://dx.doi.org/10.1007/978-3-322-81714-3.

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28

Helmke, Stefan, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-82348-9.

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29

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-06624-6.

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30

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4176-3.

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31

Baran, Roger J. Principles of customer relationship management. Mason, Ohio: Thomson/South-Western, 2008.

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32

Sharp, Duane E. Customer Relationship Management Systems Handbook. London: Taylor and Francis, 2002.

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33

Schumacher, Jörg, and Matthias Meyer. Customer Relationship Management strukturiert dargestellt. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-642-17107-9.

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34

Ahlert, Dieter, Jörg Becker, Ralf Knackstedt, and Maren Wunderlich, eds. Customer Relationship Management im Handel. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-55959-4.

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35

Krieger, Katrin. Customer Relationship Management und Innovationserfolg. Wiesbaden: Deutscher Universitätsverlag, 2005. http://dx.doi.org/10.1007/978-3-322-82163-8.

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36

Heinrich, Dirk. Customer Relationship Management im Krankenhaus. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6537-0.

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37

Teichmann, René, ed. Customer und Shareholder Relationship Management. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55811-5.

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38

Uebel, Matthias F., Stefan Helmke, and Wilhelm Dangelmaier, eds. Praxis des Customer Relationship Management. Wiesbaden: Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-96456-4.

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39

Uebel, Matthias F., Stefan Helmke, and Wilhelm Dangelmaier, eds. Praxis des Customer Relationship Management. Wiesbaden: Gabler Verlag, 2004. http://dx.doi.org/10.1007/978-3-322-89094-8.

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40

service), SpringerLink (Online, ed. Customer Knowledge Management: Improving Customer Relationship through Knowledge Application. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2011.

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41

Snyder, Mike. Microsoft Dynamics CRM 2011 step by step. Redmond, Wash: Microsoft Press, 2011.

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42

Customer relationship management: Concepts and technologies. 2nd ed. Amsterdam: Elsevier/Butterworth-Heinemann, 2009.

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43

Andrew, Petersen J., ed. Statistical methods in customer relationship management. Hoboken, N.J: Wiley, 2012.

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44

Customer relationship management. New York: Mercer Management Consulting, 1997.

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45

Wagner, T. Customer Relationship Management. Course Technology Ptr (Sd), 2003.

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46

Joanna, Reeves, ed. Customer relationship management. London: Caspian Publishing, 1999.

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47

Customer Relationship Management. Course Technology, 2006.

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48

Customer Relationship Management. Pearson Education, 2013.

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49

Ramana, Venkata V., and G. Somayajulu. Customer Relationship Management. Excel Books, 2004.

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50

Customer Relationship Management. Butterworth-Heinemann, 2003.

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