Academic literature on the topic 'Customer relationship management social'

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Journal articles on the topic "Customer relationship management social"

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Sigala, Marianna. "Implementing social customer relationship management." International Journal of Contemporary Hospitality Management 30, no. 7 (2018): 2698–726. http://dx.doi.org/10.1108/ijchm-10-2015-0536.

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PurposeThis paper aims to debate the technology-driven transformation of customer relationship management (CRM) into social CRM, which entails a shift from a transactional and automational solution to a customer experience management philosophy, reflecting high levels of customer empowerment.Design/methodology/approachA literature review provides a critical analysis of the concept, tenets, aims and implementation approaches of social CRM. Arguments are summarised by developing a process-based framework for implementing social CRM.FindingsBy adopting a value co-creation approach that recognises
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Alt, Rainer, and Olaf Reinhold. "Social-Customer-Relationship-Management (Social-CRM)." WIRTSCHAFTSINFORMATIK 54, no. 5 (2012): 281–86. http://dx.doi.org/10.1007/s11576-012-0330-6.

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Alt, Rainer, and Olaf Reinhold. "Social Customer Relationship Management (Social CRM)." Business & Information Systems Engineering 4, no. 5 (2012): 287–91. http://dx.doi.org/10.1007/s12599-012-0225-5.

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Dewnarain, Senika, Haywantee Ramkissoon, and Felix Mavondo. "Social customer relationship management: a customer perspective." Journal of Hospitality Marketing & Management 30, no. 6 (2021): 673–98. http://dx.doi.org/10.1080/19368623.2021.1884162.

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Preckel, Alexander, and Peter Weber. "Social Customer Relationship Management (SCRM)." Business + Innovation 2, no. 3 (2011): 45–53. http://dx.doi.org/10.1365/s35789-011-0027-y.

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Paliouras, Konstantinos, and Kerstin V. Siakas. "Social Customer Relationship Management: A Case Study." International Journal of Entrepreneurial Knowledge 5, no. 1 (2017): 20–34. http://dx.doi.org/10.1515/ijek-2017-0002.

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Abstract Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc. Social CRM enables companies to interact in an easy and contemporary way directly with customers as well as to track customer interactions and their social influence. In this paper we examine the importance of CRM, e-CRM and Social CRM for businesses. We provide perspectives on objectives and types of CRM, the working cycle of CRM, the stages of a CRM Strategy and technology tools that are u
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YÜCEL, Nurcan. "THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT." Journal of Academic Social Science Studies Volume 6 Issue 1, no. 6 (2013): 1641–56. http://dx.doi.org/10.9761/jasss_338.

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Ding, Yilun. "The Effect of Social Media Marketing on Customer Relationship Management at Disney in USA." Highlights in Business, Economics and Management 2 (November 6, 2022): 348–52. http://dx.doi.org/10.54097/hbem.v2i.2385.

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The main goal of this project is to critically assess how social media marketing has affected Disney's US customer relationship management. It critically assesses the benefits, constraints, and challenges of social media marketing. It analyses how customer relationship management is impacted by social media marketing. It presented suggestions that could help Disney use social media marketing effectively to strengthen its consumer ties. Research involving 100 Disney customers in the USA helped collect the primary data. According to the results of the survey, social media marketing can have a be
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Zhou, Xuan, Naveed Ahmad, Linda Heejung Lho, and Heesup Han. "Social ripple: Unraveling the impact of customer relationship management via social media on consumer emotions and behavior." Social Behavior and Personality: an international journal 51, no. 10 (2023): 1–12. http://dx.doi.org/10.2224/sbp.12716.

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Traditional customer relationship management models are ineffective for creating long-term relationships, but social media offers a more interactive approach. Despite the growing use of social media for corporate social responsibility (CSR), understanding of its link with the advocacy behavior of customers in banking contexts is limited. Our study bridges this gap, examining this relationship with the customer emotions of gratitude and warm glow considered as mediators. Data from bank customers revealed there was a significant correlation between CSR-related information and the advocacy behavi
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Rodhiah, Rodhiah, Elizabeth Christinio, and Einstein Chrstianto. "Utilization of Social Media in Building Social Customer Relationship Management in SMEs." International Journal of Social Science and Community Service 2, no. 1 (2024): 14–18. https://doi.org/10.70865/ijsscs.v2i1.13.

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Social media is growing rapidly and continuously. An organization with a social CRM system will build better relationships with customers, grow and gain trust and confidence... The activity partner is engaged in the business of creative handicraft products located in Serang, Banten province. In its activities, it faces problems, especially in terms of building social customer relationship management. PKM aims to assist partners in an effort to increase knowledge about Social Media Utilization in Building Social Customer Relationship Management. The activity method is carried out by training re
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Dissertations / Theses on the topic "Customer relationship management social"

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Esteves, Paulo Sérgio Filipe Mena. "Social CRM adoption in a higher education institution." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10395.

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Mestrado em Gestão de Sistemas de Informação<br>Neste estudo foi adoptada a definição proposta por Choy, et al. (2003) e Shaw (1999) onde o Customer Relationship Management é definido como o processo pelo qual uma empresa envereda por uma estratégia de procura de maximização da informação sobre os seus clientes num esforço para aumentar a sua lealdade e pronlogar a relação comercial. A Web 2.0 é o termo geralmente usado para descrever a chamada segunda geração da World Wide Web e está intimamente relacionado com o fenómeno da interacção e partilha de informação online (Barsky & Purdon, 2006).
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Gonçalves, Paulo Jorge de Almeida. "Ambidexterity in the context of social Customer Relationship Management." Doctoral thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20608.

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Doutoramento em Gestão<br>Os sítios de redes sociais e os media sociais fazem parte das vidas diárias de mais da metade da população do planeta e fornecem às organizações uma fonte inesgotável de dados sobre as preferências, padrões e tendências sociais dos consumidores. Foi identificada uma lacuna de investigação que revela a oportunidade de explorar ainda mais as contribuições do customer relationship management (CRM) social para a ambidextria. Este estudo aborda o uso do CRM social como uma ferramenta para alcançar a ambidextria, seguindo uma abordagem ao CRM social baseada em pessoas, proc
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Elfving, Jarl, and Karl Lemoine. "Exploring the concept of Customer Relationship Management: emphasizing social." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176486.

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Today the amount of data available is huge and the growth is even vaster. Data containing all sorts of information is easy to acquire and available for all who seeks it. The age of Information Technology has produced many potent techniques to collect and compile data; however the next decennia may produce technologies that better help us understand how to transform this data into action. This paper seeks to analyze and explain the importance for firms to use a Customer Relationship Management system that combines all consumer information available. The authors argue that combining consumer inf
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Sá, Gonçalo Miguel Ruivo de. "O que pretendem os clientes das marcas/empresas nos social network sites como auxilio para o social customer relationship customer relationship management." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12742.

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Mestrado em Marketing<br>O cliente dos dias de hoje é cada vez mais virtual, deixou de ter uma atitude passiva perante as marcas que consome, procurando a criação de um envolvimento e relacionamento com as mesmas. Esta mudança de paradigma introduz-nos o Social Customer Relationship Management (SCRM) que se apresenta como uma estratégia de Customer Relationship Management (CRM), que se encontra muito focada na criação de envolvimento com o cliente na Web 2.0, nomeadamente, nos Social Networks Sites (SNSs). A presente dissertação pretende averiguar no contexto português, o que procuram os clie
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Nabseth, Marie, and Brink Andrea Celing. "Customer Relationship Management : En studie om organisatoriska framgångsfaktorer och hinder vid en implementation av ett Customer Relationship Management." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-356372.

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Customer Relationship Management (förkortas CRM) är en affärsstrategi som möjliggörs med hjälp av teknologi och används av företag för att registrera samt hantera data och interaktioner med sina dåvarande, nuvarande och potentiella kunder. Att implementera ett CRM-system kräver ofta mycket engagemang och jobb. På grund av den stora omfattningen finns det utrymme för att saker kan gå fel. Studien avser att undersöka vilka organisationella framgångsfaktorer och hinder det finns när ett företag implementerar ett nytt CRM-system i sin organisation. Studien är en förklarande fal
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Saqib, Muhammad. "Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811.

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Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. The purpose of the thesis is to investigate how companies can achieve customer loyalty and customer relationship management using social media marketing and if companies can target new customers by social media. An inductive research approach was used in the study. Semi-structured interviews were performed with interviewees fr
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Andresen, Philip. "Acquiring customers through Social Customer Relationship Management : An explorative case study within the telecom industry." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64521.

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Social media is a rapidly rising phenomenon, providing new opportunities for consumers and businesses to communicate and share information. The development of social media has allowed for customer relationship management (CRM) to extend its area of use, coining the now common concept social CRM. Social CRM allows for new levels of interactivity between companies and consumers, however the effectiveness of social CRM is uncertain in many areas, mainly due to it being hard to tie customer interaction in social CRM to tangibles for the company. One of these areas is customer acquisition, where th
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Hahn, André. "Social Software im Customer-Relationship-Management Einsatzmöglichkeiten in der chemischen Industrie." Hamburg Diplomica-Verl, 2008. http://d-nb.info/990310817/04.

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Hicks, Nikki R. "Customer Relationship Management in the E-Retailing Environment." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4732.

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Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in an online environment. SBEs can overcome increased competition by adopting customer relationship management (CRM) into their business model for survival and longevity. Using the conceptual framework technology, organization, environment (TOE), this multiple case study explored effective marketing strategies that small store retail managers use to successfully sell apparel and accessories in online markets. The study population included leaders from independent small online retail enterprises wi
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Buss, Olga, and Gabriel Begorgis. "The Impact of Social Media as a Customer Relationship Management Tool : A B2B Perspective." Thesis, Karlstads universitet, Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36382.

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This study explores the association between the Customer Relationship Orientation of a company, their Social Media Use through Social Customer Relationship Management Capabilities, with Customer Relationship Performance in order to determine if Social Media can be used as an effective Customer Relationship Management tool in a business-to-business context. In addition, the research will explain if the company’s expectations conform to the customer’s experience. Four digital managers within Swedish small and medium sized enterprises were interviewed and 34 of their corresponding customers took
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Books on the topic "Customer relationship management social"

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Alt, Rainer, and Olaf Reinhold. Social Customer Relationship Management. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-23343-3.

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Alt, Rainer, and Olaf Reinhold. Social Customer Relationship Management. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0.

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Colomo-Palacios, Ricardo. Customer relationship management and the social and semantic web: Enabling cliens conexus. Business Science Reference, 2012.

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Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7.

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Sperl, Friederike. Customer Relationship Management. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11547-0.

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Muther, Andreas. Customer Relationship Management. Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56222-8.

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Schwetz, Wolfgang. Customer Relationship Management. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-89528-8.

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Schwetz, Wolfgang. Customer Relationship Management. Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-92002-7.

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Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3.

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Link, Jörg, ed. Customer Relationship Management. Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/978-3-642-56552-6.

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Book chapters on the topic "Customer relationship management social"

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Van Looy, Amy. "Social Customer Relationship Management." In Social Media Management. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-21990-5_5.

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Van Looy, Amy. "Social Customer Relationship Management." In Social Media Management. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-99094-7_5.

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Jung, Reinhard, Tobias Lehmkuhl, Torben Küpper, Marco Nierlich, and Marcel Rosenberger. "Social Customer Relationship Management." In Business Innovation: Das St. Galler Modell. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-07167-7_19.

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Alt, Rainer, and Olaf Reinhold. "Social CRM-Anwendungsbeispiele." In Social Customer Relationship Management. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0_2.

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Alt, Rainer, and Olaf Reinhold. "Social CRM-Anwendungssysteme." In Social Customer Relationship Management. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0_3.

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Alt, Rainer, and Olaf Reinhold. "Social CRM-Gestaltungsbereiche." In Social Customer Relationship Management. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0_4.

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Alt, Rainer, and Olaf Reinhold. "Einleitung." In Social Customer Relationship Management. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0_1.

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Alt, Rainer, and Olaf Reinhold. "Zusammenfassung und Ausblick." In Social Customer Relationship Management. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0_5.

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Moavenian, Tanaz, and Yannick Helmke. "Corporate Social Responsibility als CRM-Instrument." In Effektives Customer Relationship Management. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42411-4_11.

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Lipschultz, Jeremy Harris. "Customer Relationships and Content." In Social Media Measurement and Management, 2nd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003282099-11.

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Conference papers on the topic "Customer relationship management social"

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Jankova, Liga, and Andrejs Lazdins. "CUSTOMER RELATIONSHIP MANAGEMENT IN LATVIA." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.58.

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Understanding the nature and role of customer relationship management (hereinafter CRM) is an important prerequisite for business success. A customer requires the company to adhere to certain quality standards as well as affects the performance and management of the company. Customer relationships could be managed and developed to attract new customers and increase business profitability and customer loyalty. The customer is the most valuable asset of a company that helps to achieve goals set by the company. In Latvia, the need to view customer relationships as important in business management
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Kopare, Anand, Ajim Shaikh, Jitender Kumar Sharma, and Ganesh Waghmare. "AI-Enabled Customer Insights: Transforming Marketing and Customer Relationship Management." In 2024 International Conference on Knowledge Engineering and Communication Systems (ICKECS). IEEE, 2024. http://dx.doi.org/10.1109/ickecs61492.2024.10616723.

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Basaille-Gahitte, Ian, Lylia Abrouk, Nadine Cullot, and Eric Leclercq. "Using social networks to enhance customer relationship management." In the Fifth International Conference. ACM Press, 2013. http://dx.doi.org/10.1145/2536146.2536163.

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Usino, Wendi, and Dewi Murtiningsih. "Involvement Willingness as Mediation Variable of The Influence of Customer Relationship Management on Social Customer Relationship Management." In Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/icebef-18.2019.161.

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Wang, Yanmei. "Database Design on Customer Relationship Management System." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.155.

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Tkachenko, K. I. "Customer Relationship Management In The Modern Economy." In II International Conference on Economic and Social Trends for Sustainability of Modern Society. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.09.02.191.

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Tanay, Habibe. "FLIGHT TEAM PERCEPTIONS OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM)." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b23/s7.038.

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KUMAR, AKSHI, and VIKRANT DABAS. "SENTI-SCRM: SENTIMENT INTELLIGENCE BASED SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT TOOL." In International MultiConference of Engineers and Computer Scientists (IMECS 2016) & World Congress on Engineering (WCE 2016). WORLD SCIENTIFIC, 2017. http://dx.doi.org/10.1142/9789813226203_0017.

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Bagheri, Samaneh, Rob J. Kusters, and Jos J. M. Trienekens. "Business-IT Alignment in PSS Value Networks - Linking Customer Knowledge Management to Social Customer Relationship Management." In 17th International Conference on Enterprise Information Systems. SCITEPRESS - Science and and Technology Publications, 2015. http://dx.doi.org/10.5220/0005370002490257.

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Maulana, Yogi Sugiarto, Dian Hadiani, Dara Siti Nurjanah, Asep Endri Mulyana, and Agam Nurul Fajar. "An Analysis of Customer Satisfaction and Its Effect on Customer Relationship Management." In 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210304.004.

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Reports on the topic "Customer relationship management social"

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Gillenson, Mark L. Sailor Relationship Management: The Use of Customer Relationship Management in Sailor Morale and Retention. Defense Technical Information Center, 2002. http://dx.doi.org/10.21236/ada405493.

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Toropov, P. B. READINESS OF SPECIALISTS SOCIAL SERVICE INSTITUTIONS TO CUSTOMER SOCIAL ASSISTANCE MANAGEMENT. Bulletin of the Federal Baltic University I. Kant, 2020. http://dx.doi.org/10.18411/2223-2095-2015-11-79-84.

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Fotabong, Lounarda, and Aurimas Baliukevičius. The Influence of Supply Chain Management on the Organizational Performance of Supermarket. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.4.

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Despite the existence of Supply chain strategies put in place by Njeiforbi Supermarket to increase their performance there have still been faced with problems of stock-outs, low customer satisfaction, low profits and long lead times still hamper Njeiforbi Supermarket Buea. The main objective of the study is to investigate the effects of Supply chain management on Organisational performance of Supermarket in Buea case of Njeiforbi The research design adopted for this study was descriptive research survey. A stratified sampling technique was used for this study with a sample size of 35 responden
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Pasupuleti, Murali Krishna. Empathetic AI in Action: Transforming Customer Service with Emotional Intelligence. National Education Services, 2025. https://doi.org/10.62311/nesx/rr725.

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Abstract: This article explores the transformative impact of Emotionally Intelligent AI on customer service, focusing on how AI systems are designed to understand and respond to human emotions with empathy and precision. It delves into the core technologies, such as sentiment analysis, emotion recognition models, and reinforcement learning, that enable AI to provide emotionally aware interactions. Practical applications are discussed, including AI-powered customer support, personalized experiences, and crisis management solutions. The Article also covers the psychological foundations of AI-dri
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Brown, Stephan. Navigating the Edges: An Examination of the Relationship between Boundary Spanning, Social Learning, and Partnership Capacity in Water Resource Management. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.285.

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Martinez, Hector, Kylie Rochford, and Diane Bergeron. Helping You, Helping Me? The Mediating Role of Organizational Citizenship Behavior in the Relationship Between Psychological Capital and Social Network Positions. Center for Creative Leadership, 2025. https://doi.org/10.35613/ccl.2025.2061.

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Over the past few decades, there has been an increasing shift from focusing on what is wrong with humans and organizations (e.g., problems, maladaptive behavior) to focusing on what is right (e.g., strengths, human and organizational flourishing). In this positive vein, we investigated the explanatory role of organizational citizenship behavior (e.g., helping others, volunteering for tasks that help the group or organization, organizing events, speaking up with ideas) in examining the relationship between psychological capital and social network positions. Psychological capital is an individua
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Nosova, Olga. Corporate Governance System and Corporate Social Responsibility in East European Countries. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.1.

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The paper examines how corporate social responsibility and corporate governance systems affect the wellbeing of East European countries. Corporate governance is the system of forms and methods used for a company's governance. Inspecting the relationship between corporate governance and corporate social responsibility considers the opinions of different stakeholders about the development and administration of a company's portfolio. A wide range of scientific publications define and study theoretically the issues surrounding corporate governance structure, models, control, audit system, and mana
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LaRaine Ingram, Keisha. Applied Sales Predictive Analytics for Business Development. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.2.

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In the dynamic business environment, leveraging predictive analytics for sales optimization and business development has become crucial for achieving sustained growth. As the e-commerce landscape continues to evolve, many e-businesses must harness the power of predictive analytics to anticipate sales trends and optimize business development strategies. This paper explores the application of sales predictive analytics, focusing on its role in forecasting sales, optimizing resource allocation, and enhancing customer relationship management. The application of predictive analytics in sales foreca
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Patalinghug, Epictetus, Aubrey Tabuga, Madeleine Louise Baiño, Anna Rita Vargas, and Danika Astilla-Magoncia. Philippine Retirement Authority Current Program and Policy Assessment/Business Model Review. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.12.

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This study assesses the Philippine Retirement Authority's (PRA) current program and business model. Established by Executive Order No. 1037 in 1985, the PRA aims to position the Philippines as a prime retirement destination, contributing to the country's social and economic development. Utilizing GAP and SWOT analyses, the research explores potential enhancements to PRA’s business strategy, guided by Porter's competitive advantage model and Prahalad and Hamel's core competencies framework. In addition, the analysis supplements the analytical frameworks with a strategic agenda that covers a dis
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Battams, Nathan. A Snapshot of Men, Work and Family Relationships in Canada. The Vanier Institute of the Family, 2017. http://dx.doi.org/10.61959/yepu8674e.

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Over the past half-century, fatherhood in Canada has evolved dramatically as men across the country adapt and react to social, economic, cultural and environmental contexts. Throughout this period, men have had diverse employment experiences as they manage their multiple roles inside and outside the family home. These experiences have been impacted by a variety of factors, including (but not limited to) cultural norms and expectations, family status, disability and a variety of demographic characteristics, as well as women’s increased involvement in the paid labour force. While many fathers in
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