Relevant bibliographies by topics / Customer Relationship Management Strategies

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Customer Relationship Management Strategies'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Customer Relationship Management Strategies"

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Setyawati, Harini. "Customer Relationship Management yang Berkelanjutan." JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) 5, no. 3 (2024): 881–88. http://dx.doi.org/10.37339/jurpikat.v5i3.1745.

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CRM (Customer Relationship Management) is a new approach to managing the relationship between companies and business customers, aiming to maximize communication, marketing, and added value for customers. By integrating company policies, processes, and strategies, CRM enables effective interaction with customers and management of customer information. The implementation of CRM typically utilizes information technology to attract and retain profitable customers. The primary objective of CRM in business is to enhance relationships with existing customers and provide comprehensive information to i
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Ryals, Lynette. "Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships." Journal of Marketing 69, no. 4 (2005): 252–61. http://dx.doi.org/10.1509/jmkg.2005.69.4.252.

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Customer relationship management (CRM) is perceived to be failing, and there is an urgent need for some practical ways to address this issue. The research presented in this article demonstrates that the implementation of CRM activities delivers greater profits. Using calculations of the lifetime value of customers in two longitudinal case studies, the research finds that customer management strategies change as more is discovered about the value of the customer. These changes lead to better firm performance. The contribution of this article is to show that CRM works and that a relatively strai
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Tais, Fraile. "CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL ERA." RevistaFT 27, no. 118 (2023): 57. https://doi.org/10.5281/zenodo.11116657.

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Customer relationship management in the digital era has become an increasingly relevant concern for companies, considering the transformations brought about by digitization and the massive use of technologies. The methodology used consists of a systematic literature review based on scientific articles published in recognized journals. Studies that address customer relationship strategies in the digital era were selected, focusing on topics such as bidirectional communication, personalization, transparency, trust, channel integration, data analysis, and strategic partnerships. The results show
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Xavier, Lawrence D. Mendoza, and O. Espejon Rangie. "Customer relationship management strategies of selected resorts in Cavite: A pandemic situationer." International Research Journal of Science, Technology, Education, and Management 2, no. 4 (2022): 104–13. https://doi.org/10.5281/zenodo.7560192.

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Customer relationship management (CRM) can be used to build relationships with customers and consistently acquire, retain, and create extra value for customers, even when a crisis like the COVID-19 pandemic has occurred. The study's primary objective was to determine and understand the customer relationship management strategies of selected resorts in Cavite during the pandemic. A descriptive-correlational research design was utilized in the study, and a purposive sampling technique was used in selecting targeted respondents. The researchers utilized a self-constructed survey questionnaire
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Karunakaran, N., and T. Bayavanda Chinnappa. "Promotion strategies of customer relationship management." Journal of Management Research and Analysis 9, no. 3 (2022): 171–76. http://dx.doi.org/10.18231/j.jmra.2022.032.

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In an era of rapidly changing technology and increasing reliance on the web, lasting customer relationship are critical to thrive in the market place, reorganizing company has become competitive mandate, not an option. e-CRM is just the right way to go about it. The need for e-CRM is dictated primarily by the new global electronic economy. CRM is a well-defined business strategy, is a fusion of series of functions, skills, processes and technologies which together allow companies to more profitably manage. It is a management approach to understanding and influencing customer behavior. A good t
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Chittaie, Rozitta. "CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS STRATEGIES." International Journal of Organizational Leadership 1, no. 1 (2012): 13–22. http://dx.doi.org/10.33844/ijol.2012.60210.

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Santari, Ni Putu Nita, I. Wayan Suartina, and I. Made Astrama. "Pengaruh Customer Relationship Management dan Kepuasan terhadap Loyalitas Nasabah LPD Desa Adat Anggungan di Badung." Widya Amrita 1, no. 1 (2021): 381–93. http://dx.doi.org/10.32795/widyaamrita.v1i1.1187.

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The LPD is a village economic institution that is used to collect and distribute funds in general as well as a source of development financing in almost all parts of customary village areas in Bali. Savings customers are the top priority of the LPD in the customary village of Anggungan to create Loyalty. In creating customer satisfaction and loyalty, the LPD in the customary village of Anggungan is required to implement a good and appropriate strategy, namely Customer Relationship Management (CRM) to increase customer satisfaction and loyalty. The purpose of this study to analyze the effect pa
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Choirulloh, Alif, Ariyanti Martina Waruwu, Bagas Prastowo, Pasrah Telaumbanua, and Yulianto Yulianto. "Pengaruh Customer Relationship Management (CRM) dan Promosi terhadap Loyalitas Pelanggan XL Axiata." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 8, no. 1 (2025): 111–18. https://doi.org/10.37481/sjr.v8i1.1017.

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Customer Loyalty is one of the challenges for telecommunication companies, including XL Axiata. In a highly competitive industry, companies need to implement effective strategies to maintain customer loyalty. Two strategies that can be adopted are Customer Relationship Management (CRM) and promotion. CRM helps companies build long-term relationships with customers, while promotions drive loyalty and increase customer engagement. This study aims to explore the role of these two factors in increasing customer loyalty at XL Axiata. Data was collected through questionnaires distributed to students
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Dewayani, Anggun, Sri Widayanti, and Nisa Hafi Idhoh Fitriana. "Customer Relationship Management (CRM) PT Bhineka Rahsa Nusantara dalam Perspektif Kepuasan Pelanggan." Jurnal Ilmiah Universitas Batanghari Jambi 23, no. 1 (2023): 266. http://dx.doi.org/10.33087/jiubj.v23i1.3286.

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Customer relationship management is a tool for companies to be able to get, and create good relationships with customers so that they can be a source of profit for the sustainability of business processes. PT Bhinkea Rahsa Nusantara makes customer relationship management as one of the strategies in order to produce satisfaction for customers, so this study aims to determine the factors of customer relationship management that affect customer satisfaction. This research uses a factor analysis method with SMART-PLS software, with the results of research variables that affect customer satisfactio
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Petzer, Daniel J., and Estelle van Tonder. "Loyalty intentions and selected relationship quality constructs." International Journal of Quality & Reliability Management 36, no. 4 (2019): 601–19. http://dx.doi.org/10.1108/ijqrm-06-2018-0146.

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PurposeThe purpose of this paper is to assess the mediating effect of customer engagement on the relationships between selected relationship quality and value antecedents (commitment, customer satisfaction, trust and customer value), and the consequence (loyalty intentions) within the short-term insurance industry.Design/methodology/approachA descriptive research design that is quantitative in nature was followed and 491 responses from insurance customers were analysed.FindingsShort-term insurers should facilitate customer engagement by implementing strategies that foster customer commitment,
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Dissertations / Theses on the topic "Customer Relationship Management Strategies"

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Thejaswarup, Sathish. "Strategies for Improving the Effectiveness of Customer Relationship Management Systems." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4334.

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Many banks invest heavily in customer relationship management (CRM) system implementation and expect to increase their profitability. However, the failure rates of CRM projects are significant. The purpose of this multiple case study was to explore the strategies implemented by CRM managers in the banking industry to achieve CRM system effectiveness. CRM implementers from 1 medium and 2 large banks in Minnesota who successfully implemented CRM systems were selected. Data were collected primarily from participant interviews, websites, and social media pages. Bertalanffy's general systems theory
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McDonald, Johnny Balman. "Customer Relationship Management Strategies at Historically Black Colleges and Universities." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4233.

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Historically Black colleges and university managers lack sufficient understanding of customer-relationship management strategies to create high enrollment rates leading to increased financial stability. The focus of this qualitative single case study was to explore customer-relationship management strategies managers use to improve financial performance from historically Black colleges and universities located within the state of Georgia with a student enrollment that exceeds 2,000 students. The conceptual framework for this study was the general system theory. Data were collected using semist
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Berhane, Ogbamichael Hermon. "The alignment of customer relationship management (CRM) strategies with overall organizational forces and strategies." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50466.

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Thesis (MPhil)--Stellenbosch University, 2005.<br>ENGLISH ABSTRACT: Customer Relationship Management (CRM) systems are increasingly becoming strategic business imperatives to organizations. This thesis states that many companies do fail to get the intended returns from CRM infrastructures simply because they see CRM as merely technological solutions to attracting and retaining customers while failing to see it as a business strategy and integrated into the business model or concept. In the first chapter, the review of literature about CRM, the aims, specific objectives, and methodology
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PORTO, ADRIANE CABRAL DA SILVA. "CRITICAL ASPECTS IN THE ADOPTION OF STRATEGIES OF CUSTOMER RELATIONSHIP MANAGEMENT - CRM: A EXPLORATÓRIO STUDY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2001. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=2422@1.

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Nos últimos anos, testemunhamos uma explosão do mundo eletrônico - uma explosão que também é uma amostra de como os negócios irão ocorrer no futuro. As cadeias de suprimento estão sendo repensadas, os produtos e serviços reconfigurados e os modelos de negócios revistos. No entanto, enquanto os negócios eletrônicos e a Internet estão virando tudo de cabeça para baixo, um componente básico de negócios permanece constante: o relacionamento entre o fornecedor e o consumidor permanece (e sempre permanecerá) a base de construção para qualquer transação de negócios. Nesse sentido várias org
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Visagie, Hendrik J. "Relationship marketing : an evaluation of content, strategies and models applying in a monopolistic market." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/49680.

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Thesis (MBA)--Stellenbosch University, 2000.<br>ENGLISH ABSTRACT: Relationship Marketing can be defined as an ongoing process of identifying and creating new value with individual customers, and then sharing that value over a lifetime of business association. The definition incorporates a number of key concepts such as long-term commitment, open and ongoing communication, trust and interdependence, collaboration and cooperation, as well as total organisational commitment. A wide range of models and strategies describe the processes and underlying constructs and clearly distinguishes be
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Serar, Asia, and Loza Wanna. "Customer Relationship Management : Vad är de bakomliggande faktorerna till att olika företag misslyckas med CRM-implementering?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19315.

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Syfte: Syftet med studien är att undersöka och analysera hur företag implementerar CRM i avsikt att identifiera de bakomliggande faktorerna till att företag misslyckas med en CRM implementering. Teorier: CRM som process, Implementeringsstrategier, Implementeringsmodell Metod: Kvalitativ studie som består av fyra semi-strukturerade intervjuer med olika företag. Empiri: Består av fyra intervjuer med CRM-ansvariga från respektive företag Slutsats: Om företaget förstår och tar hänsyn till alla faser i CRM implementering, och generellt anser att alla faser är lika viktiga då alla delar går ihop, le
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Cohen, Howard. "The use of strategies to promote and market products and services online as well the use of customer relationship management to attract and retain customers." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/270.

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The Internet has provided marketing with many new tools and given old tools new or improved meanings. The Net poses tremendous challenges for scholars in many lines of research, from usability studies and consumer behaviour research to marketing and advertising research. Because the World Wide Web (the Web) presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are being transformed, as they are often difficult to implement in their present form. This means that in many cases these marketing activities have to be recons
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Jackson, Daniel Lee. "Strategies for Insurance Agency Managers to Retain Customers and Improve Revenue." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4924.

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The cost of creating new property and casualty insurance accounts is much greater than the costs associated with sustaining current accounts. Property and casualty insurance agency managers lack strategies to retain customers, the retention of whom has been found to improve revenue. The purpose of this qualitative case study was to explore strategies for insurance agency managers to retain customers and improve revenue. The population used for the study was 4 insurance agency managers in the Northeastern United States. The conceptual framework was customer relationship management, which is a t
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Van, Tonder Francois Petrus. "Customer relationship management from the perspective of a trackless mining equipment maintenance organisation / Francois Petrus van Tonder." Thesis, North-West University, 2008. http://hdl.handle.net/10394/4195.

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This study deals with Customer Relationship Management (CRM) of a department of an Original Equipment Manufacturer (OEM) of trackless mining equipment. The study was done from the service deliverer's perspective. The aim of the study was to determine an effective Customer Satisfaction Index (CSI) in order to assist the OEM to deliver superior satisfaction to its customers in the Aftermarket service delivery environment. It also aims to determine what the OEM needs to do to meet the customers' demands in order to develop a meaningful relationship for both the customer and the service provider.
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Shaikh, Rehan. "Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177536.

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Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. In this saturated market, providing better customer experience through the channel preferred by customers is as important as selling the actual product or services. In the quest to retain existing customers as well as attracting new, companies are developing innovative mobile customer relationship management (mCRM) strategies
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Books on the topic "Customer Relationship Management Strategies"

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Jarmo, Lehtinen, ed. Customer relationship management: Creating competitive advantage through win-win relationship strategies. McGraw-Hill, 2001.

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1948-, Stone Merlin, ed. Relationship marketing: The technology : using information technology to support customer management strategies. Policy Publications, 1998.

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W, Turnbull Peter, and Valla Jean-Paul, eds. Strategies forinternational industrial marketing: The management of customer relationships in European industrial markets. Croom Helm, 1986.

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W, Turnbull Peter, and Valla Jean-Paul, eds. Strategies for international industrial marketing: The management of customer relationships in European industrial markets. Croom Helm, 1986.

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W, Turnbull Peter, and Valla Jean-Paul, eds. Strategies for international industrial marketing: The management of customer relationships in European industrial markets. Routledge, 1989.

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W, Turnbull Peter, and Valla Jean-Paul, eds. Strategies for international industrial marketing: The management of customer relationships in european industrial markets. Routledge, 1986.

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Zineldin, Mosad. Strategic relationship management: A multi-dimensional perspective : towards a new co-opetive framework on managing, marketing, and organizing. Almqvist & Wiksell International, 1997.

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Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7.

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Sperl, Friederike. Customer Relationship Management. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11547-0.

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Muther, Andreas. Customer Relationship Management. Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56222-8.

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Book chapters on the topic "Customer Relationship Management Strategies"

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Zentes, Joachim, Dirk Morschett, and Hanna Schramm-Klein. "Customer Relationship Management." In Strategic Retail Management. Gabler Verlag, 2011. http://dx.doi.org/10.1007/978-3-8349-6740-4_15.

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Zentes, Joachim, Dirk Morschett, and Hanna Schramm-Klein. "Customer Relationship Management." In Strategic Retail Management. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-10183-1_16.

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Holland, Heinrich, Christian Huldi, Holger Kuhfuß, and Martin Nitsche. "Strategien des Customer Relationship Management." In CRM im Direktmarketing. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-86955-5_6.

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Kumar, V., and Werner Reinartz. "Strategic Customer Relationship Management Today." In Springer Texts in Business and Economics. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3_1.

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Hippner, Hajo, and Klaus D. Wilde. "Customer Relationship Management — Strategie und Realisierung." In Customer und Shareholder Relationship Management. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55811-5_1.

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Dombrowski, Ines, and Alexander Messinger. "Einführung einer ganzheitlichen CRM-Strategie bei Schott Glas: Konzeption und Vorgehensweise." In Customer und Shareholder Relationship Management. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55811-5_16.

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Nunna, Bhanu Prakash. "Customer Relationship Management in Emerging Markets." In Strategic Marketing Issues in Emerging Markets. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-6505-7_3.

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Andrade, Steven, and Matthias Andiel. "Leveraging Customer Relationship Management Strategies To Deliver Greater Shareholder Value." In Strategien für das Pharma-Management. Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-322-87010-0_11.

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ENNEW, C. "Customer relationship management strategies." In Financial Services Marketing. Elsevier, 2007. http://dx.doi.org/10.1016/b978-0-7506-6997-9.50019-5.

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"Customer relationship management strategies." In Financial Services Marketing. Routledge, 2007. http://dx.doi.org/10.4324/9780080465609-23.

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Conference papers on the topic "Customer Relationship Management Strategies"

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Boteng, Peter Agyekum, Jeanette Owusu, and Nash Yeboah. "Improving Strategic Customer Relationship Management with Decision Support Systems: Enhancing Customer Segmentation, Retention, and Satisfaction." In 2024 IEEE SmartBlock4Africa. IEEE, 2024. https://doi.org/10.1109/smartblock4africa61928.2024.10779524.

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Jankova, Liga, and Andrejs Lazdins. "CUSTOMER RELATIONSHIP MANAGEMENT IN LATVIA." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.58.

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Understanding the nature and role of customer relationship management (hereinafter CRM) is an important prerequisite for business success. A customer requires the company to adhere to certain quality standards as well as affects the performance and management of the company. Customer relationships could be managed and developed to attract new customers and increase business profitability and customer loyalty. The customer is the most valuable asset of a company that helps to achieve goals set by the company. In Latvia, the need to view customer relationships as important in business management
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Kopare, Anand, Ajim Shaikh, Jitender Kumar Sharma, and Ganesh Waghmare. "AI-Enabled Customer Insights: Transforming Marketing and Customer Relationship Management." In 2024 International Conference on Knowledge Engineering and Communication Systems (ICKECS). IEEE, 2024. http://dx.doi.org/10.1109/ickecs61492.2024.10616723.

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Džinić, Tanja, Aleksandra Perić, Slavica Mitrović-Veljković, Stevan Milisavljević, and Đorđe Ćelić. "Customer relationship management in the banking sector." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24047d.

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Customer Relationship Management (CRM) represents a broader business strategy designed to reduce costs and increase profitability by enhancing customer loyalty. CRM is a concept whose implementation leads to customer retention, increasing their number, as well as enhancing the quantity and quality of services provided to these customers. It is both a management philosophy and a methodology for conducting business with customers. The methodology of this paper is based on the analysis of empirical data gathered using a standardized questionnaire that was administered in a bank industry. The most
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Trenggana, Arlin F. M., Lili A. Wibowo, Agus Rahayu, and Oktaviani Lestari. "The Effectiveness of Strategies to Achieve Customer Loyalty: The Role of Relationship Marketing and Customer Retention." In 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220701.094.

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Musa, Soebowo. "The Roles of Strategic Alliances, Innovation Capability, and Cost Reduction Towards Customer Loyalty and Firm's Competitive Advantage." In 27th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2022. http://dx.doi.org/10.46541/978-86-7233-406-7_230.

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Disruptive business environment such as the Covid-19 pandemic and the recent high volatility in commodity prices has changed the way businesses were conducted. The heavy equipment industry is one of many industries affected by such a disruptive environment, especially those who are related to the mining industry where the volatility of the commodity prices has a significant impact on their business performance. Alliances are commonly formed by heavy equipment distributors and their customers to create a mutual benefit to sustain their performance. Strategic alliances have attracted substantial
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Schuller, David, and Zdenka Videcka. "OPPORTUNITY MANAGEMENT - MINIMUM SEGMENTS VALUE METHOD BASED ON FUZZY CLUSTERING." In 10th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscss.2023/s04.26.

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This paper deals with the use of fuzzy clustering techniques to effectively segment potential customers and existing customers in business opportunity management. Customer segmentation plays a key role in modern businesses, enabling personalized marketing and sales strategies. Traditional clustering methods often wrestle with uncertainty and overlapping customer data characteristics. In this article, we propose the use of fuzzy clustering algorithms to overcome these limitations and provide a more flexible and accurate approach to customer segmentation. The aim of the paper is to suggest a nov
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Trihas, Nikolaos, George Mastorakis, Emmanouil Perakakis, and Ioannis Kopanakis. "Efficient Customer Relationship Management and Novel e-Marketing Strategies in Tourism and Hospitality." In 2nd Annual International Conference on Tourism and Hospitality Research (THoR 2013). Global Science and Technology Forum Pte Ltd, 2013. http://dx.doi.org/10.5176/2251-3426_thor13.09.

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Wunder, Ana Katiussa. "FIVE LEVELS OF RELATIONSHIP MARKETING FOR COMPANIES." In I Congresso Internacional Multidisciplinar (I CIM). New Science Publishers, 2024. http://dx.doi.org/10.56238/i-cim-031.

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Chapter 02 of the book Marketing Management, by author Philip Kotler, allows you to study the topic of Relationship Marketing. Studying this topic is essential to retain and attract talent to the company. The option to leverage the company's marketing is to turn the current customer into an "advocate", that is, this customer buys the product from the store and encourages other customers to buy it too. The loyalty of this customer to the company is essential in this process, because he recommends the product or service to one person, this person recommends it to another and so on. Investing in
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Zongyao Song, Yonggui Wang, Bin Yu, and Zhengtang Zhang. "How customer relationship creates value: the role of its consistency with firm strategies." In Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499451.

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Reports on the topic "Customer Relationship Management Strategies"

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Fotabong, Lounarda, and Aurimas Baliukevičius. The Influence of Supply Chain Management on the Organizational Performance of Supermarket. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.4.

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Despite the existence of Supply chain strategies put in place by Njeiforbi Supermarket to increase their performance there have still been faced with problems of stock-outs, low customer satisfaction, low profits and long lead times still hamper Njeiforbi Supermarket Buea. The main objective of the study is to investigate the effects of Supply chain management on Organisational performance of Supermarket in Buea case of Njeiforbi The research design adopted for this study was descriptive research survey. A stratified sampling technique was used for this study with a sample size of 35 responden
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LaRaine Ingram, Keisha. Applied Sales Predictive Analytics for Business Development. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.2.

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In the dynamic business environment, leveraging predictive analytics for sales optimization and business development has become crucial for achieving sustained growth. As the e-commerce landscape continues to evolve, many e-businesses must harness the power of predictive analytics to anticipate sales trends and optimize business development strategies. This paper explores the application of sales predictive analytics, focusing on its role in forecasting sales, optimizing resource allocation, and enhancing customer relationship management. The application of predictive analytics in sales foreca
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Gillenson, Mark L. Sailor Relationship Management: The Use of Customer Relationship Management in Sailor Morale and Retention. Defense Technical Information Center, 2002. http://dx.doi.org/10.21236/ada405493.

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Pasupuleti, Murali Krishna. Empathetic AI in Action: Transforming Customer Service with Emotional Intelligence. National Education Services, 2025. https://doi.org/10.62311/nesx/rr725.

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Abstract: This article explores the transformative impact of Emotionally Intelligent AI on customer service, focusing on how AI systems are designed to understand and respond to human emotions with empathy and precision. It delves into the core technologies, such as sentiment analysis, emotion recognition models, and reinforcement learning, that enable AI to provide emotionally aware interactions. Practical applications are discussed, including AI-powered customer support, personalized experiences, and crisis management solutions. The Article also covers the psychological foundations of AI-dri
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Constatine, Aloyce, Zita Ekeocha, Stephen Robert Byrn, and Kari L. Clase. Quality of Sample Testing in the Laboratory Unit: Current Situation and Strategies for Improvement. Purdue University, 2021. http://dx.doi.org/10.5703/1288284317446.

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The purpose of this study was to understand the status quo of quality sample testing in the laboratory unit. A quantitative research method was used. An extensive laboratory documents (protocol, worksheets, laboratory analytical plan, standard operating procedures and manuals) review was performed and a networking approach to both management and lab staff at all levels was reviewed in order to identify all non-conformities occurred in the past three years. Results identified 36 number of results deviated from reference standards among different test performed, 400 number of samples lost, the n
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Shen, Shiyu, Yuhui Zhai, and Yanfeng Ouyang. Planning and Dynamic Management of Autonomous Modular Mobility Services. Illinois Center for Transportation, 2024. https://doi.org/10.36501/0197-9191/24-029.

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As we enter the next era of autonomous driving, robo-vehicles (which serve as low-cost and fully compliant drivers) are replacing conventional chauffeured services in the mobility market. During just the last few years, companies like Waymo Inc. and Cruise Inc. have already offered fully driverless robo-taxi services to the general public in cities like Phoenix and San Francisco. The rapid evolution of autonomous vehicles is anticipated to reshape the shared mobility market very soon. This project aims to address the following open questions. At the operational level, how should modular units
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Ericson, Thomas, and Glenn Sjöstrand. Skills shortages and employers’ HRM strategies and practices towards older workers. Department of Economics and Statistics, Linnaeus University, 2024. https://doi.org/10.15626/ns.wp.2024.15.

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The existence of skills shortages in labour markets is a widespread phenomenon observed in various economies and employment sectors. This study explores the relationship between companies' skills shortages and their HR policies and practices targeting older workers, which constitute a part of their overall age management strategy. The study addresses the following key questions: How do skills shortages affect personnel policies and practices for older workers? What are the plausible explanations for the presence or absence of a dependency between skills shortages and HRM strategies tailored fo
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Juvenal, Luciana, and Paulo Santos Monteiro. Currency Risk Premia and Exporter Dynamics. Inter-American Development Bank, 2025. https://doi.org/10.18235/0013491.

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We propose a novel mechanism to explain the incomplete pass-through of exchange rates to exporter prices and quantities, based on the relationship between exporters' dynamic pricing strategies and currency risk premia. When domestic currency risk premium increases, the relative value of current foreign currency cash flows rises compared to future ones. Consequently, exporters who set prices in customer markets are inclined to increase markups today, leading to higher prices in response to elevated risk premia. This risk-based explanation provides a new perspective on the exchange rate disconne
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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Talebpour, Alireza, Yanlin Zhang, Tina Radvand, and Mahdi Yousefi. Advancing Self-Enforcing Streets Phase 1: The Relationship between Roadway Environment and Crash Severity. Illinois Center for Transportation, 2024. https://doi.org/10.36501/0197-9191/24-026.

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The concept of self-enforcing roadways (SER) has been proposed as a speed management strategy to achieve harmony in drivers’ speed selection and to address safety issues associated with excessive speeding. While numerous examples of SER implementation exist outside of the United States (particularly in European countries), this concept is fairly new in the United States. Only a few states in the U.S. have explored the possibility of implementing SER and evaluated its potential impacts on roadway safety. Accordingly, this study aims at (1) providing a comprehensive review of the literature on S
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