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Books on the topic 'Customer Relationship Management Strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Jarmo, Lehtinen, ed. Customer relationship management: Creating competitive advantage through win-win relationship strategies. McGraw-Hill, 2001.

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2

1948-, Stone Merlin, ed. Relationship marketing: The technology : using information technology to support customer management strategies. Policy Publications, 1998.

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3

W, Turnbull Peter, and Valla Jean-Paul, eds. Strategies forinternational industrial marketing: The management of customer relationships in European industrial markets. Croom Helm, 1986.

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4

W, Turnbull Peter, and Valla Jean-Paul, eds. Strategies for international industrial marketing: The management of customer relationships in European industrial markets. Croom Helm, 1986.

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5

W, Turnbull Peter, and Valla Jean-Paul, eds. Strategies for international industrial marketing: The management of customer relationships in European industrial markets. Routledge, 1989.

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6

W, Turnbull Peter, and Valla Jean-Paul, eds. Strategies for international industrial marketing: The management of customer relationships in european industrial markets. Routledge, 1986.

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7

Zineldin, Mosad. Strategic relationship management: A multi-dimensional perspective : towards a new co-opetive framework on managing, marketing, and organizing. Almqvist & Wiksell International, 1997.

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8

Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7.

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9

Sperl, Friederike. Customer Relationship Management. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11547-0.

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10

Muther, Andreas. Customer Relationship Management. Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56222-8.

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11

Schwetz, Wolfgang. Customer Relationship Management. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-89528-8.

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12

Schwetz, Wolfgang. Customer Relationship Management. Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-92002-7.

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13

Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3.

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14

Link, Jörg, ed. Customer Relationship Management. Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/978-3-642-56552-6.

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15

Rajola, Federico. Customer Relationship Management. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-24718-0.

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16

Buttle, Francis, and Stan Maklan. Customer Relationship Management. Routledge, 2019. http://dx.doi.org/10.4324/9781351016551.

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17

Roberts-Phelps, Graham. Customer Relationship Management. Thorogood, 2004.

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18

Das, Subhasish. Customer relationship management. Excel Books, 2007.

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19

Joanna, Reeves, ed. Customer relationship management. Caspian Publishing, 1999.

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20

Pepper, Edward. Customer Relationship Management: Concepts and Strategies. Willford Press, 2016.

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21

Customer relationship management strategies in the digital era. Business Science Reference, An Imprint of IGI Global, 2015.

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22

Selnes, Fred, and Michael D. Johnson. Customer Portfolio Management. The MIT Press, 2025. https://doi.org/10.7551/mitpress/15411.001.0001.

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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable. While loyal customers are generally more profitable, the weaker, or “leaky,” relationships in a portfolio provide scale economies a

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23

Bruhn, Manfred, and John Egan. Relationship Marketing - Management of Customer Relationships with Relationship Marketing - Exploring Relational Strategies in Marketing: Multi Pack. Pearson Education, Limited, 2003.

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24

Moore, Mark. Customer Relationship Management and Financial Institutions: Critical Strategies for Success. Pearson Education, Limited, 2003.

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25

Otto-Uhlenbruck, Christian. Customer Relationship Management: Begriff, Bedeutung und Strategien. GRIN Verlag GmbH, 2007.

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26

Fatouretchi, Max. The Art of CRM: Proven strategies for modern customer relationship management. Packt Publishing, 2019.

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27

Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere. McGraw-Hill Companies, 2001.

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28

Corbae, Gerald, Jacob B. Jensen, and Dirk Schneider. Marketing 2. 0: Strategies for Closer Customer Relationships. Springer, 2010.

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29

Corbae, Gerald, Jacob B. Jensen, and Dirk Schneider. Marketing 2. 0: Strategies for Closer Customer Relationships. Springer, 2013.

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30

Bird, Anat. Supercommunity Banking Strategies: Winning the War for the Customer Relationship. Irwin Professional Pub, 1996.

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31

Supercommunity banking strategies: Winning the war for the customer relationship. Irwin Professional Pub., 1997.

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32

Ahlert, Dieter, Jörg Becker, Ralf Knackstedt, and Maren Wunderlich. Customer Relationship Management Im Handel: Strategien -- Konzepte -- Erfahrungen. Springer London, Limited, 2012.

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33

Ahlert, Dieter, Ralf Knackstedt, Maren Wunderlich, and J\xf6rg Becker. Customer Relationship Management im Handel: Strategien - Konzepte - Erfahrungen. Springer, 2012.

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34

Sevenich, Klaus. Erfolgsfaktoren Von Customer Relationship Management Strategien in Unternehmen. Diplomica Verlag, 2011.

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35

Sevenich, Klaus. Erfolgsfaktoren von Customer Relationship Management Strategien in Unternehmen. Diplomica Verlag, 2011.

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36

Schweighofer, Rainer. Customer Relationship Management: Erarbeitung und Umsetzung Einer Strategie. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2002.

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37

Gordon, Ian. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Wiley & Sons, Incorporated, John, 2013.

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38

Gordon, Ian. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Wiley & Sons, Limited, John, 2013.

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39

Gordon, Ian. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Wiley & Sons, Incorporated, John, 2013.

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40

Schuster, Mario. Customer Relationship Management Von der Strategie Bis Zur Umsetzung. GRIN Verlag GmbH, 2003.

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41

Mills, D. Quinn, Dirk Seifert, and Alexander H. Kracklauer. Collaborative Customer Relationship Management: Taking CRM to the Next Level. Springer, 2012.

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42

Lederer, Christian. Customer Relationship Management - eine Sinnvolle Strategie Für das Key Account Management in der Konsumgüterindustrie? GRIN Verlag GmbH, 2012.

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43

Rogers, Martha, and Don Peppers. The One to One B2B: Customer Relationship Management Strategies for the Real Economy (One to One). Currency, 2001.

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44

Bjerre, Mogens, and Soren Hougaard. Strategic Relationship Marketing. Springer London, Limited, 2013.

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45

Bjerre, Mogens, and Soeren Hougaard. Strategic Relationship Marketing. Springer, 2002.

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46

(Editor), Dieter Ahlert, Jörg Becker (Editor), Ralf Knackstedt (Editor), and Maren Wunderlich (Editor), eds. Customer Relationship Management im Handel: Strategien - Konzepte - Erfahrungen (Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel). Springer, 2002.

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47

George, Noah. InfusionSoft User Guide: Improving Your Email Marketing Automation, Sales, and Customer Relationship Management Strategies with Illustrative Images. Independently Published, 2022.

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48

Turnbull, Peter W. Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets. Croom Helm,, 1986.

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49

Turnbull, Peter W., and Jean-Paul Valla. Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets. Taylor & Francis Group, 2013.

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50

Turnbull, Peter W., and Jean-Paul Valla. Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets. Taylor & Francis Group, 2013.

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