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Books on the topic 'Customer relationship managemente'

Author: Grafiati

Published: 10 September 2021

Last updated: 29 July 2025

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1

Bruhn, Manfred. Relationship marketing: Management of customer relationships. FT/Prentice Hall, 2003.

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2

Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7.

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3

Sperl, Friederike. Customer Relationship Management. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11547-0.

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4

Muther, Andreas. Customer Relationship Management. Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56222-8.

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5

Schwetz, Wolfgang. Customer Relationship Management. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-89528-8.

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6

Schwetz, Wolfgang. Customer Relationship Management. Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-92002-7.

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7

Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3.

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8

Link, Jörg, ed. Customer Relationship Management. Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/978-3-642-56552-6.

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9

Rajola, Federico. Customer Relationship Management. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-24718-0.

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10

Buttle, Francis, and Stan Maklan. Customer Relationship Management. Routledge, 2019. http://dx.doi.org/10.4324/9781351016551.

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11

Roberts-Phelps, Graham. Customer Relationship Management. Thorogood, 2004.

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12

Das, Subhasish. Customer relationship management. Excel Books, 2007.

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13

Joanna, Reeves, ed. Customer relationship management. Caspian Publishing, 1999.

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14

Carol, Kerr, ed. Customer relationship management. McGraw-Hill, 2002.

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15

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-06624-6.

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16

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4176-3.

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17

Helmke, Stefan, Matthias F. Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-9874-3.

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18

Alt, Rainer, and Olaf Reinhold. Social Customer Relationship Management. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-23343-3.

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19

Helmke, Stefan, and Wilhelm Dangelmaier. Marktspiegel Customer Relationship Management. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-90757-8.

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20

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-87142-8.

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21

Alt, Rainer, and Olaf Reinhold. Social Customer Relationship Management. Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-52790-0.

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22

Kracklauer, Alexander H., D. Quinn Mills, and Dirk Seifert, eds. Collaborative Customer Relationship Management. Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-24710-4.

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23

Helmke, Stefan, Matthias F. Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-663-01509-3.

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24

Bromberger, Jörg. Internetgestütztes Customer Relationship Management. Deutscher Universitätsverlag, 2004. http://dx.doi.org/10.1007/978-3-322-81714-3.

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25

Helmke, Stefan, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-82348-9.

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26

Helmke, Stefan, Matthias Uebel, and Wilhelm Dangelmaier, eds. Effektives Customer Relationship Management. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42411-4.

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27

Selnes, Fred, and Michael D. Johnson. Customer Portfolio Management. The MIT Press, 2025. https://doi.org/10.7551/mitpress/15411.001.0001.

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Abstract:

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable. While loyal customers are generally more profitable, the weaker, or “leaky,” relationships in a portfolio provide scale economies a

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28

Bruhn, Manfred, and John Egan. Relationship Marketing: Management of Customer Relationships. Pearson Education, Limited, 2005.

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29

Relationship marketing: Management of customer relationships. Pearson Education, 2002.

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30

Schwetz, Wolfgang. Customer Relationship Management. Springer, 2012.

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31

Cunningham, Michael J. Customer Relationship Management. Capstone, 2002.

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32

Peppard, Joe, Simon Knox, Stan Maklan, Lynette Ryals, and Adrian Payne. Customer Relationship Management. Taylor & Francis Group, 2007.

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33

Buttle, Francis. Customer Relationship Management. Routledge, 2008. http://dx.doi.org/10.4324/9780080949611.

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34

Buttle, Francis, and Stan Maklan. Customer Relationship Management. Routledge, 2015. http://dx.doi.org/10.4324/9781315764597.

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35

Sheth, Jagdish N. Customer Relationship Management. McGraw-Hill Education, 2000.

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36

Customer Relationship Management. Vieweg+Teubner Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-84961-8.

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37

Knox, Simon. Customer Relationship Management. Routledge, 2007. http://dx.doi.org/10.4324/9780080490854.

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38

Buttle, Francis. Customer Relationship Management. Routledge, 2004. http://dx.doi.org/10.4324/9780080472430.

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39

Sheth, Jagdish N. Customer Relationship Management. McGraw-Hill Education, 2000.

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40

Stone, Gene. Customer Relationship Management. LOMA, 2002.

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41

Baran, Roger J., and Robert J. Galka. Customer Relationship Management. Routledge, 2016. http://dx.doi.org/10.4324/9781315687834.

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42

Raab, Gerhard. Customer Relationship Management. Routledge, 2016. http://dx.doi.org/10.4324/9781315575636.

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43

Dudziak, Asbjörn. Customer Relationship Management. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2001.

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44

Customer Relationship Management. Routledge, 2008.

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45

Customer Relationship Management. Osb Publisher Pte Ltd, 2003.

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46

Customer Relationship Management. 2012.

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47

Customer Relationship Management. Kogan Page, 1999.

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48

Heinz-Teles, Nicolas. Customer Relationship Management. GRIN Verlag GmbH, 2007.

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49

Customer relationship management. Mercer Management Consulting, 1997.

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50

Wagner, T. Customer Relationship Management. Course Technology Ptr (Sd), 2003.

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