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Books on the topic 'Customer retention'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Association, American Bankers, ed. Customer retention strategies. American Bankers Association, 1993.

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2

Hamilton, Robert. Customer retention: A behavioural model. Loughborough University Banking Centre, 1993.

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3

Johnson, Michael D., Andreas Herrmann, Frank Huber, and Anders Gustafsson, eds. Customer Retention in the Automotive Industry. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-84509-2.

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4

Malik, Reena, Ambuj Sharma, and Prashant Chaudhary. Augmenting Customer Retention Through Big Data Analytics. Apple Academic Press, 2024. http://dx.doi.org/10.1201/9781003538486.

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5

Fliehman, Deborah G. Customer retention through quality leadership: The Baxter approach. ASQC Quality Press, 1993.

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6

Stone, Merlin. Customer loyalty and continuity: The acquisition, development and retention of profitable customers. Policy Publications, 1998.

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7

Huber, Margit, and Susanne O’Gorman. From Customer Retention to a Holistic Stakeholder Management System. Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-77430-3.

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8

Liswood, Laura A. Serving them right: Innovative and powerful customer retention strategies. Harper Business, 1990.

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9

Anderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. Doyle Pub. Co., 1999.

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10

Anderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. 2nd ed. Doyle Pub. Co., 2000.

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11

D, Johnson Michael, ed. Customer retention in the automotive industry: Quality, satisfaction and loyalty. Gabler, 1997.

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12

Latyshova, Lyudmila, Igor Lipsits, Ol'ga Oyner, et al. Customer focus: research, strategy, technology. INFRA-M Academic Publishing LLC., 2019. http://dx.doi.org/10.12737/1058297.

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Abstract:

Customer focus is one of the most discussed marketing concepts at the moment. The monograph covers a wide range of issues: from trends in changing culture and consumer needs, the evolution of the concept of customer orientation to tools for assessing customer focus, customer retention technologies, the role of personnel in the formation of a customer-oriented company. Designed for undergraduate, graduate, faculty and anyone interested in marketing.

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13

1963-, Huber Margit, and O'Gorman Susanne, eds. From customer retention to a holistic stakeholder management system: Living a vision. Springer, 2008.

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14

Hamilton, Robert. A practical approach to maximising customer retention in the credit card industry. Loughborough University Banking Centre, 1994.

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15

Stone, Merlin. Managing customer service in utilities: The triple challenge of service, retention and loyalty. Policy Publications, 1998.

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16

Diesbach, Nicolas. Customer relationship management: An examination of the appropriateness of CRM for newspaper reader retention. LCP, 2003.

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17

Ramos, Gabrielle D. Chelsea Public Schools: Developing a customer service strategy to increase student and parent retention. John F. Kennedy School of Government, 2012.

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18

Lundeen, Howard K. The tenant retention solution: A revolutionary approach to commercial real estate management. Institute of Real Estate Management, 1995.

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19

Bentzel, Stephan. Do environmental factors affect customers attraction and retention?. LCP, 2001.

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20

Customer retention. Mintel International Group, 1999.

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21

Customer retention. Mintel International Group, 1996.

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22

Mangen, David J., and Gregory Tommerdahl. Customer Retention: Maximizing Customer Lifetime Profitability. Sheshunoff & Co, 2001.

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23

Shulse, Jean Ann. Retention marketing: Customer service. Learning Resources Network, 1989.

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24

Customer Loyalty, Retention, and Customer Relationship Management. Emerald Publishing Limited, 2006.

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25

Obtaining and Retaining Customers - Part II Customer Retention. Bookboon.com, 2013.

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26

Prospectus. Customer Loyalty and Retention Strategies. FT Finance, a division of Pearson Professional Limited, 1998.

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27

Developing a Customer Retention Program. Career Track Publications, 1994.

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28

Winning At Customer Retention Ways. HRD Press, 1995.

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29

Strategic customer management: Enhancing customer retention and service recovery. BusinesscrA F T, 2000.

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30

Strategic customer management: Enhancing customer retention and service recovery. BusinesscrA F T, 1999.

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31

(Editor), Michael D. Johnson, Andreas Herrmann (Editor), Frank Huber (Editor), and Anders Gustafsson (Editor), eds. Customer Retention in the Automotive Industry. Gabler, 1997.

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32

Zucker, Odelia. Customer retention within the service sector. 1996.

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33

Saleem, Nazimudeen. Brand Loyalty and Customer Retention Strategy. Independently published, 2019.

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34

Successful customer retention in a week. Hodder & Stoughton, 2000.

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35

Customer retention: An integrated process for keeping your best customers. ASQC Quality Press, 1995.

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36

Chartwell's Guide to Customer Retention and Loyalty. Chartwell Inc, 1998.

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37

Murphy, John A. Converting Customer Value: From Retention to Profit. Wiley, 2005.

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38

Coello, Shirley. 7 Customer Retention Tactics: For the Restaurateur. Independently Published, 2020.

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39

Converting customer value: From retention to profit. Wiley, 2006.

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40

(Editor), Thorsten Hennig-Thurau, and Ursula Hansen (Editor), eds. Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention. Springer, 2000.

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41

Hansen, Ursula, and Thorsten Hennig-Thurau. Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention. Springer, 2010.

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42

Hansen, Ursula, and Thorsten Hennig-Thurau. Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention. Springer London, Limited, 2013.

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43

Keep the right customers: The key steps to profitable customer retention. McGraw-Hill Companies, 1996.

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44

Steve, Tehrani; Nadji Brubaker. Taking Your Customer Care to the Next Level: Customer Retention Depends Upon Customer Care. AuthorHouse, 2015.

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45

A, Murphy John. Lifebelt: The Definitive Guide to Managing Customer Retention. Wiley & Sons, Incorporated, John, 2003.

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46

Murphy, John A. The Lifebelt: The Definitive Guide to Managing Customer Retention. Wiley, 2001.

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47

Customer Retention in a Week (In a Week). 3rd ed. Hodder & Stoughton, 2003.

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48

Kennedy, Dan S. No B.S. guide to maximum referrals & customer retention. 2016.

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49

Zhang, Yangwei. The relationship between service quality and customer retention. 1998.

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50

Liswood, Laura. Serving Them Right: Innovative and Powerful Customer Retention Strategies. Harpercollins, 1992.

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