Log in

Relevant bibliographies by topics / Customer satisfaction –Nation Brand

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'Customer satisfaction –Nation Brand'

Author: Grafiati

Published: 24 April 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Customer satisfaction –Nation Brand.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Customer satisfaction –Nation Brand"

1

Wahyudhiana, Wahyudhiana. "Religious based education of Islamic elementary school, being competitive with market management strategies." MUDARRISA: Journal of Islamic Education 10, no. 1 (July 9, 2018): 1. http://dx.doi.org/10.18326/mdr.v10i1.1-24.

Full text

Abstract:

Education is the foremost factor to escalate nation esteem, so all countries in the world are intense in developing education system to meet the more complexity of life. This research aims to find out the phenomena of educational institution managed as an industry or corporation in terms of positioning, management branding, management marketing, marketing strategy, promotion strategy, in order to achieve customer satisfaction by improving the education quality as intangible services from industrial perspective. The research context takes place in Islamic Elementary School, Madrasa Ibtidaiya Istiqomah (MII) Sambas Purbalingga as a religious based education with competitive and marketable market management strategies, and it has 1.329 students in 38 classes. This research belongs to qualitative descriptive in which the researcher actively involves in the location by interviewing the informants and taking documentation to support the research. The result shows that the school is excellent and prominent, professionally organized by the management of customer satisfaction orientation with management patterns and models: Total Quality Management, Madrasa Based Management and ISO Management (International Standard Organization). The principles of school marketing management focus on: 1) positioning, attaching in customer mind; 2) differentiation, different from conventional program and; 3) branding, maintaining the brand. Those are the attractiveness toward customers to enroll their children in this institution.

APA, Harvard, Vancouver, ISO, and other styles

2

Idzik, Marcin. "Pozycja konkurencyjna banków spółdzielczych w segmencie mikroprzedsiębiorstw." Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, no. 119 (September 18, 2017): 37–50. http://dx.doi.org/10.22630/eiogz.2017.119.24.

Full text

Abstract:

The objective of this paper is to evaluate the competitive position of the cooperative banks and their ability to create the growth trends and effectively acquire new customers in the micro-company segment. The sources of the empirical data were the results of the nation-wide surveys conducted on a representative sample of N = 800 companies with up to 10 employees and an annual turnover of up to 2 m EUR. The analysis included the market shares, familiarity, brand potential and image as well as the customer satisfaction. The cooperative banks do not fully use their advantages in building their competitive advantage. A stable base of the “regular” customers contributes to their high market shares. The cooperative banks are not preferred by the prospective customers. The competitive position of the cooperative banks is based on the niche areas where the cooperative banks operate and the service costs as well as the emotional circumstances of operating on the local market. The application of the marketing tools is inevitable and should be the elementary part of the support provided for the cooperative banks.

APA, Harvard, Vancouver, ISO, and other styles

3

Westin, Love, Jacob Hallencreutz, and Johan Parmler. "Sustainable Development as a Driver for Customer Experience." Sustainability 14, no. 6 (March 16, 2022): 3505. http://dx.doi.org/10.3390/su14063505.

Full text

Abstract:

The concept of sustainable development (SD) has become widely accepted among nations, organisations, and individuals. Recent quantitative and conceptual models have indicated relations between stakeholder perspectives of SD, brand image, and customer satisfaction. The purpose of this study is to estimate a Sustainable Development Index (SDI) as an easy applicable survey item which is used to estimate customer perceptions. By applying a PLS path model, comprising of the EPSI models variables and the suggested items of SDI, this study evaluates relationships between aspects of customer experience and customers’ perception of SD. The estimated score of SDI is further analysed as an approximate measure of universal SD items applied in the literature. As such, the study contributes to the research community by further integrating customer perception of SD in frameworks measuring customer experience. The study data comprises cross-sectional multi-industrial customer perception data, consisting of 606 final respondents. The results show empirical support of the constructed index relation as an approximate measure of universal SD items and as a driving aspect of the customer experience.

APA, Harvard, Vancouver, ISO, and other styles

4

Kurnianingsih, Sudjudi Widia, and Sri Vandayuli Riorini. "Influence of Consumer-Based Brand Equity on Brand Loyalty Through Customer Satisfaction." Indonesian Journal of Business Analytics 1, no. 2 (October 15, 2021): 141–60. http://dx.doi.org/10.54259/ijba.v1i2.67.

Full text

Abstract:

The purpose of this study is to analyze the effect of Consumer-based brand equity on Brand loyalty through Customer satisfaction. This study used purposive sampling data collection techniques. This study was analyzed using the Structural Equation Model (SEM) analysis method. The results of this study indicate (1) The Influence Dimensions of Consumer-Based Brand Equity on Customer Satisfaction, where (1a) Perceived quality has no positive effect on Customer satisfaction; (1b) the Perceived value of cost has a positive effect on Customer satisfaction; (1c) Brand identification has no positive effect on Customer satisfaction; (1d) Trust has a positive effect on Customer satisfaction; (1e) Lifestyle congruence has a positive effect on Customer satisfaction. (2) Customer satisfaction has a positive effect on Brand loyalty. (3) The Influence Dimensions of Consumer-Based Brand Equity on Brand loyalty through Customer Satisfaction, where (3a) Customer satisfaction mediates the influence of Perceived quality on Brand loyalty in full; (3b) Customer satisfaction mediates the influence of Perceived value of cost on Brand loyalty in partial; (3c) Customer satisfaction mediates the influence of Brand identification on Brand loyalty in partial; (3d) Customer satisfaction mediates the influence of Trust on Brand loyalty in full; (3e) Customer satisfaction mediates the influence of Perceived quality on Brand loyalty in partial. The advice for further researchers can conduct research on various types of other food and baverage businesses, such as restaurant, bakeries, and cafes.

APA, Harvard, Vancouver, ISO, and other styles

5

IAZZI, ANTONIO. "Customer satisfaction e brand competition." Sinergie Italian Journal of Management, no. 92 (2018): 183–205. http://dx.doi.org/10.7433/s92.2013.10.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Torres, Anna, and Josep A. Tribó. "Customer satisfaction and brand equity." Journal of Business Research 64, no. 10 (October 2011): 1089–96. http://dx.doi.org/10.1016/j.jbusres.2010.12.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

David Aritona, I. Putu, and Ni Putu Nina Eka Lestari. "Brand Rebranding, Brand Associations, Customer Satisfaction, Company Reputation dan Customer Loyalty." Jurnal Manajemen Bisnis 16, no. 1 (January 18, 2019): 153. http://dx.doi.org/10.38043/jmb.v16i1.2025.

Full text

Abstract:

ABSTRACTThe purpose of this study was to determine the effect of corporate rebranding, on brand associations, customer satisfaction, company reputation and customer loyalty. The study was conducted at Jasindo Insurance Denpasar. The technique of collecting data uses a questionnaire to 100 customers of Jasindo Insurance Denpasar. Data were analyzed by Structure Equation Modeling data analysis with AMOS program. The results of the study show that there is corporate rebranding that has a positive and significant effect on brand associations, customer satisfaction and company reputation. Besides that there is also a positive and significant influence between corporate rebranding brand associations, customer satisfaction and the company's reputation for customer loyalty.

APA, Harvard, Vancouver, ISO, and other styles

8

Cantona, Eric, and Hetty Karunia Karunia Tunjungsari. "Brand Image Dan Product Performance Terhadap Customer Loyalty: Customer Satisfaction Sebagai Mediasi." Jurnal Manajerial Dan Kewirausahaan 1, no. 2 (August 21, 2019): 307. http://dx.doi.org/10.24912/jmk.v1i2.5091.

Full text

Abstract:

The purpose of this research is to examine whether 1) brand image can give significant and positive impact on customer satisfaction 2) product performance can give significant and positive impact on customer satisfaction 3) brand image can give significant and positive impact on customer loyalty 4) customer satisfaction can give significant and positive impact on customer loyalty 5) customer satisfaction mediates the impact of brand image on customer loyalty. Sample was selected using convenience sampling method amounted to 100 respondents. Data processing techniques using structural equation modeling with SPPS 24.00 program. The result of this study shows that product performance have significant impact to customer satisfaction, but brand image doesn’t, brand image and customer satisfaction has significant impact to customer loyalty, and customer satisfaction mediates the impact of brand image on customer loyaltyTujuan penelitian ini adalah untuk menguji apakah 1) brand image dapat memberikan pengaruh yang signifikan dan positif terhadap customer satisfaction 2) product performance dapat memberikan pengaruh yang signifikan dan positif terhadap customer satisfaction 3) brand image dapat memberikan pengaruh yang signifikan dan positif terhadap customer loyalty 4) customer satisfaction dapat memberikan pengaruh yang signifikan dan positif pada customer loyalty 5) customer satisfaction dapat memediasi pengaruh brand image pada loyalitas pelanggan. Sampel dipilih menggunakan metode convenience sampling sebanyak 100 responden. Teknik pengolahan data menggunakan pemodelan persamaan struktural dengan program SPPS 24.00. Hasil dari penelitian ini menunjukkan bahwa product performance memiliki dampak yang signifikan terhadap customer satisfaction, tetapi brand image tidak, brand image dan customer satisfaction memiliki dampak yang signifikan terhadap customer loyalty, dan customer satisfacion memediasi pengaruh brand image pada customer loyalty.

APA, Harvard, Vancouver, ISO, and other styles

9

Apenes Solem, Birgit Andrine. "Influences of customer participation and customer brand engagement on brand loyalty." Journal of Consumer Marketing 33, no. 5 (August 8, 2016): 332–42. http://dx.doi.org/10.1108/jcm-04-2015-1390.

Full text

Abstract:

Purpose Value co-creation assumes that customers take active roles and create value together with firms. This paper aims to investigate the short- and long-term effects of customer participation on brand loyalty, through brand satisfaction. Participation effects were also examined among social media-using customers with the additional explanatory factor of brand engagement. Design/methodology/approach Two studies were conducted among insurance customers: a cross-sectional study using a nationwide sample (N = 954) and a subsample of social media users (N = 145) to examine short-term effects, and a longitudinal study using data from three assessment timepoints (N = 376) to enable empirical long-term testing. Findings The cross-sectional study showed positive short-term effects of customer participation on brand loyalty, mediated by satisfaction. Among customers using social media, positive participation effects gained from brand engagement strengthened brand satisfaction. The longitudinal study did not show similar positive long-term effects of customer participation. Practical implications These findings help deepen service marketers’ understanding of the possible short-term effects of customer participation and customer brand engagement, and caution them to not expect that customer participation will have long-term positive satisfaction and loyalty effects. Originality/value This research provides interesting short- and long-term findings, due to the complementary cross-sectional and longitudinal study designs.

APA, Harvard, Vancouver, ISO, and other styles

10

Agyei, James, Shaorong Sun, Emmanuel Kofi Penney, Eugene Abrokwah, and Richmond Ofori-Boafo. "Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction." SAGE Open 11, no. 3 (July 2021): 215824402110401. http://dx.doi.org/10.1177/21582440211040113.

Full text

Abstract:

The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction. Survey data collected from 293 life insurance customers were analyzed using structural equation modeling. The findings reveal that CSR, customer-brand identification, and customer satisfaction are essential drivers of customer engagement. Furthermore, the findings show that CSR significantly influences customer-brand identification and customer satisfaction. The results also show that customer-brand identification and customer satisfaction play a key mediating effect in the relationship between CSR and customer engagement. The findings underscore the need for life insurance firms to consider CSR as a strategic instrument to stimulate and elicit favorable customer responses.

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Customer satisfaction –Nation Brand"

1

Du, Shuai, and Elodie Lu. "Competition Between National Company and Global Company in the Swedish Fast Food Industry: A Case Study of MAX." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-32726.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Huang, Jo-Ting. "A cross-cultural study of the influence of personal cultural orientation on brand loyalty." Thesis, University of Bradford, 2015. http://hdl.handle.net/10454/14421.

Full text

Abstract:

This thesis investigates a generalisable cross-cultural model for brand loyalty by integrating extant theories of personal cultural orientation (of individualism and collectivism), self-congruity (actual, ideal, social, and ideal social self-congurity), customer satisfaction, attitudinal brand loyalty, and behavioural brand loyalty. Creating brand loyalty is a key branding issue in modern marketing. Brands are faced with the challenge of building, maintaining, and increasing their capacity to drive customer loyalty across borders with consumers of different cultures. Notwithstanding the growth of culturally centered brand loyalty research, the focus of research today continues to be on cross-cultural differences, often overlooking the generalisable cross-cultural path to consumer brand loyalty. This study instead addresses this overlooked topic of cross-cultural generalisabilities across nations. To assess the cross-cultural generalisability of the conceptual model, survey data from a non-student sample were collected from middle-class, Generation Y individuals of the relevant nationality who have always lived in China, Singapore, or the United States. After performing data cleaning procedures, 541 usable responses from three countries were analysed with the use of the SEM model. The findings show that the personal cultural orientation of collectivism has a positive effect on behavioural brand loyalty through ideal social self-congruity, customer satisfaction, and attitudinal brand loyalty. These findings extend brand loyalty research by considering how an individual’s personal cultural orientation impacts brand loyalty. Moreover, the findings offer marketers increased insight into consumers’ brand loyalty formation process in cross-cultural contexts. The limitations of the study and suggestions for future research are also presented.

APA, Harvard, Vancouver, ISO, and other styles

3

Alvarado, Terreros Victor Miguel Ángel, Morales Yovana Edith Barron, Cardozo Maricielo Geraldine Osorio, Dávila Luis Arturo Vega, and García Gabriela Margarita Grijalva. "Customer satisfaction Brand trust Web platforms." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655652.

Full text

Abstract:

En la actualidad, las personas disponen de menos tiempo para preparar sus alimentos; así mismo, existe un incremento considerable en el consumo de productos orgánicos. A raíz de ello, nace el emprendimiento COF – Café (Café Orgánico Filtrante), mediante nuestro plan de negocio, se propone la idea de producción y comercialización de bolsas de café orgánico donde nuestro mercado objetivo son las personas, cuyas edades están comprendidas entre 20 y 55 años, las cuales pertenezcan a los niveles socioeconómico A y B, que radiquen en distritos de Surco, Miraflores, San Isidro y San Borja y que sean consumidores de café. Esta idea de negocio, establece la producción y comercialización de café orgánico en bolsitas filtrantes; cuya propuesta de valor, radica en ofrecer un producto saludable de alta calidad, rapidez y practicidad al momento de tomar una taza de café pasado. De esta manera, estimular el consumo de alimentos orgánicos y contribuir a un estilo de vida saludable En el presente trabajo, se establecerán las pautas o lineamientos necesarios para la ejecución del proyecto, el cual abarca en un inicio desde la validación de mercado, determinación de los factores internos y externos que influyen en el sector, estrategias y planes de marketing a seguir y/o implementar, hasta un adecuado plan de operaciones. Por otro lado, se establecerá un adecuado plan financiero, en el que se determinará los recursos necesarios para la implementación del proyecto; así mismo, se dará a conocer los diversos indicadores que determinan la viabilidad del negocio.
Nowadays, people provide less time to make their own food; also, there is a considerable increase in the consumption of organic food. As a result, the COF – Café (Filtering Organic Coffee) venture was born, through our business plan, the idea of production and commercialization of organic coffee bags where our target market is people, whose age are between 20 and 55 years old, who belong to socioeconomic level A and B and lives in Surco, Miraflores ,San Isidro and San Borja, and who are coffee consumers. This business idea establishes the production and commercialization of organic coffee in filters bags; whose value proposition lies in offering a healthy product of high quality, quick and practicality when having a cup of old coffee. In this way, stimulate the consumption of organic food and contribute a healthy lifestyle. In this work, the necessary guidelines for the execution of the project will be established, which initially covers from market validation, determination of the internal and external factors that influence the sector, strategies and marketing plans to follow and / or implement, up to an adequate plan of operations. In other way, an adequate financial plan will be established, in which the necessary resources for the implementation of the project will be determinate; likewise, the various indicators that determinate the viability of the business will be announced.
Trabajo de investigación

APA, Harvard, Vancouver, ISO, and other styles

4

Amaya, Bautista Alexandra Patricia, and Condor Melanie Cristina Monggó. "Brand image, perceived value, brand trust and customer satisfaction on repurchase intention at Supermarkets." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655607.

Full text

Abstract:

La categoría de supermercados en Perú resulta importante para el consumidor peruano, pues es un canal de compra vigente pese a la pandemia generada por Covid-19. Por ello, el objetivo de esta investigación es estudiar las posibles relaciones y efectos de las variables brand image, brand trust, perceived value y customer satisfaction en relación a repurchase intention en la categoría mencionada. Asimismo, este estudio se lleva a cabo debido a que se desea evaluar a las variables en conjunto y en un contexto peruano, ya que se considera que será un aporte significativo para mejorar el vínculo entre el shopper peruano y la categoría de supermercados. Además, en este estudio, por el momento, solo se considerarán 5 variables en la categoría. Sin embargo, no se descarta la posibilidad de otros factores que puedan influir en los futuros hallazgos. Luego de la revisión bibliográfica, se identificaron autores como Kim y Chao (2019) enfocados en el estudio de las variables brand image y brand trust; Slack, Singh y Sharma (2020), centrados en investigar al customer satisfaction y perceived value en los supermercados. Por último, Oyedele, Saldivar, Hernandez y Goenner (2018), orientan su investigación hacia repurchase intention. Según los autores mencionados, se propone que la metodología de la investigación se realice mediante el análisis de regresión y correlación en SPSS. Cabe mencionar que la implementación de encuestas con preguntas con escala de Likert se ha reconocido como parte de estas metodologías, por lo que se evaluará su posible uso en este estudio.
The supermarket sector in Peru is important for the Peruvian consumer, as it is a current purchase channel despite the pandemic generated by Covid-19. Therefore, the objective of this research is to study the possible relationships and effects of the variables brand image, brand trust, perceived value and customer satisfaction in relation to repurchase intention in the aforementioned category. Likewise, this study is carried out because we want to evaluate the variables as a whole and in a Peruvian context, since we consider that it will be a significant contribution to improve the link between the Peruvian shopper and the supermarket category. Furthermore, in this study, for the time being, only 5 variables in the category will be considered. However, the possibility of other factors that may influence future findings is not ruled out. After the literature review, authors such as Kim and Chao (2019) were identified, focused on the study of the variables brand image and brand trust; Slack, Singh and Sharma (2020), focused on investigating customer satisfaction and perceived value in supermarkets. Finally, Oyedele, Saldivar, Hernandez and Goenner (2018), focus their research on repurchase intentions. According to the mentioned authors, it is proposed that the methodology of the research be carried out through regression and correlation analysis in SPSS. It is worth mentioning that the implementation of surveys with Likert scale questions has been recognized as part of these methodologies, so their possible use in this study will be evaluated.
Trabajo de investigación

APA, Harvard, Vancouver, ISO, and other styles

5

Punco, Paye Karina Martha, and Ríos Natalia Elizabeth Herrera. "Brand experience y customer satisfaction en relación al brand loyalty en la categoría supermarkets online." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655634.

Full text

Abstract:

El propósito de este estudio buscó determinar si existe relación alguna entre las dimensiones del brand experience (sensory experience, affective experience, behavioural experience y intellectual experience) a  nivel de supermercados online en Lima Metropolitana, Perú, con las variables de customer satisfaction y brand loyalty de los consumidores de dichos comercios, debido al incremento de supermercados online a causa de la pandemia mundial por el COVID-19.  Este estudio se ha basado principalmente en investigaciones hechas en Asia y Europa.  El estudio se basó en una muestra de 400 encuestados y pretende validar las hipótesis propuestas respecto al grado de significancia que existe entre las variables de brand experience, customer satisfaction y brand loyalty. Para el análisis estadístico correspondiente de la data obtenida, se evaluará mediante correlaciones, regresiones, Alfa Cronbach para la relación de las variables en estudio y la fiabilidad de las escalas, los cuales se analizaron en el software SPSS.
The purpose of this study sought to determine if there is any relationship between the dimensions of the brand experience (sensory experience, affective experience, behavioral experience and intellectual experience) at the level of online supermarkets in Metropolitan Lima, Peru, with the variables of customer satisfaction and brand loyalty of consumers in these businesses, due to the increase in online supermarkets due to the global pandemic by COVID-19. This study has been based primarily on research done in Asia and Europe. The study was based on a sample of 400 respondents and aims to validate the proposed hypotheses regarding the degree of significance that exists between the variables of brand experience, customer satisfaction and brand loyalty. For the corresponding statistical analysis of the data obtained, it will be evaluated through correlations, regressions, Cronbach's Alpha for the relationship of the variables under study and the reliability of the scales, which were analyzed in the SPSS software
Trabajo de investigación

APA, Harvard, Vancouver, ISO, and other styles

6

Muth, Alexandra, Rima Ismail, and Boye Caroline Langfeldt. "Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385.

Full text

Abstract:

Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. Especially in theretail and fashion industry where many products fulfill the same need for the customer, making it important to adapt to changes on the market and stand out in the crowd. This has lead to the wide variety of brands that can be found and an intensified competition. Therefore, the key factor for building a long-term relationship is through customer brand relationship. A literature review showed that the most important variables needed to build this relationship are brandexperience, brand satisfaction and brand trust. Purpose: The purpose of this study is to investigate how brand experience, brand satisfaction and brand trust effect brand loyalty in Växjö, Sweden. Hypotheses:H1: Brand experience has a positive effect on brand loyalty.H2: Brand satisfaction has a positive effect on brand loyalty.H3: Brand trust has a positive effect on brand loyalty. Method: This study was based on a deductive and quantitative research approach withempirical data conducted from 239 respondents to either accept or reject the stated hypotheses. Result and conclusion: According to the empirical data, the stated hypotheses were acceptedand imply that 41.2 percent of brand loyalty can be explained by brand satisfaction, brand trustand brand experience. However, for retail businesses within the fashion industry to ensurebrand loyalty from the customers, brand satisfaction is the main focus.

APA, Harvard, Vancouver, ISO, and other styles

7

Park, Sang Hee. "The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259560834.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Peredo, Paredes Mireya Lucía, and Ortiz María Teresa Vargas. "Online brand experience, brand image, brand trust y customer satisfaction en relación al e-brand engagement en canales digitales de e-fashion retail." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655445.

Full text

Abstract:

La industria del e-fashion retail evidencia un continuo crecimiento en los últimos años, ello acompañado de la creciente preferencia de compra de prendas de vestir a través de canales online por parte de los consumidores peruanos. Por tal motivo, es oportuno identificar los diferentes componentes que participan en relación a la experiencia online en canales de e-fashion retail. La presente investigación busca establecer relaciones entre el online brand experience, brand image, brand trust y customer e-satisfaction en función al e-brand engagement. Basado en una muestra de 400 encuestados en Lima Metropolitana, el estudio pretende validar las hipótesis propuestas respecto al grado de significancia presente entre variables como online brand experience y customer satisfaction, brand image y brand trust, customer satisfaction y e-brand engagement, entre otras. Para el análisis correspondiente de la data obtenida, se aplicarán testeos estadísticos tales como correlaciones, regresiones y análisis de varianza.
The e-fashion retail industry has shown continuous growth in recent years, accompanied by the growing preference for buying clothing through online channels by Peruvian consumers. For this reason, it is appropriate to identify the different components that participate in relation to the online experience in e-fashion retail channels. This research seeks to establish relationships between the online brand experience, brand image, brand trust and customer e-satisfaction based on e-brand engagement. Based on a sample of 400 respondents in Metropolitan Lima, the study aims to validate the proposed hypotheses regarding the degree of significance present between variables such as online brand experience and customer satisfaction, brand image and brand trust, customer satisfaction and e-brand engagement, among others. For the corresponding analysis of the data obtained, statistical tests such as correlations, regressions and analysis of variance will be applied.
Trabajo de investigación

APA, Harvard, Vancouver, ISO, and other styles

9

Forsido, Mulugeta Z. "Brand loyalty in Smartphone." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179607.

Full text

Abstract:

Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and the independent variablescustomer satisfaction, perceived quality, brand experience, brand image, brand switching costand product involvement. Data – In total 200 responses were collected through a structured interview from UppsalaUniversity, Uppsala central train and bus station and two big shopping centers in Uppsala (S: tper galleria and Forum galleria). Apple and Sony Ericsson brand users are interviewed in thedata gathering process, 100 respondents for each brand Findings – the analysis suggest brand image, product involvement and customer satisfactiondetermined brand loyalty in Apple brand, whereas customer satisfaction was the onlydeterminate factor in Sony Ericsson brand

APA, Harvard, Vancouver, ISO, and other styles

10

Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Books on the topic "Customer satisfaction –Nation Brand"

1

Weilbacher, william M. Brand marketing: Building winning brand strategies that deliver value and customer satisfaction. Lincolnwood, Ill: NTC Business Books, 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Become the brand of choice: Make your name a powerful brand-- and earn millions! 3rd ed. [Irvine, CA]: Hartman Media, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Hartman, Jason. Become the brand of choice: How to earn millions through relationship marketing. Greensboro, NC: Lifestyles Press, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

The recommender revolution: Why good reviews are the best ads for your brand. Leuwen, Belgium: LannooCampus, 2013.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Noemi, Pollack, and Havenner Mark, eds. Disrupted: From Gen Y to iGen: communicating with the next generation. Los Angeles: Pacific Coast Creative Publishing, 2013.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

M, Lewis Jeffrey, and Marshak Ronni T, eds. The customer revolution: How to thrive when customers are in control. New York: Crown Business, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Hartman, Jason. Become the Brand of Choice. Jaico Publishing House, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Meese, Marianne. The effects of service quality, customer satisfaction and brand reputation on customer loyalty. 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Opt-Out Effect: Marketing Strategies That Empower Consumers and Win Customer-Driven Brand Loyalty. Pearson Higher Education & Professional Group, 2015.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty. McGraw-Hill, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Customer satisfaction –Nation Brand"

1

Al-Haddad, Abdullah. "Social Identification, Brand Image and Customer Satisfaction as Determinants of Brand Love." In Creative Business and Social Innovations for a Sustainable Future, 255–62. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-01662-3_28.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Müller-Ötvös, Torsten, and Henning Diederichs. "The BMW Customer Report — Dealer Satisfaction as a Strategic Success Factor for High Brand Loyalty." In Customer Retention in the Automotive Industry, 279–92. Wiesbaden: Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-84509-2_11.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

McEvedy, Samantha, Gillian Sullivan-Mort, Susan Paxton, and Clare D’Souza. "Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract." In Enlightened Marketing in Challenging Times, 177–78. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_47.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Rather, Raouf Ahmad, Shehnaz Tehseen, Murtaza Hassan Itoo, and Shakir Hussain Parrey. "Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector." In Consumer Behaviour in Hospitality and Tourism, 44–65. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003181071-4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Sarantidou, Paraskevi. "The Role of Brand Strength and Customer Satisfaction in Explaining Store Loyalty: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value, 135–36. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_50.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Sharma, Piyush. "Are Strong Brands a Source of Competitive Advantage in the Virtual World?" In Branding and Sustainable Competitive Advantage, 4–23. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-171-9.ch002.

Full text

Abstract:

Offshore outsourcing is a fast-growing trend in the world economy today, and it is changing the way business is done across national boundaries. Specifically, customers are increasingly interacting with service employees located in other countries resulting in many instances of customer backlash due to poor perceived service quality and dissatisfaction. Prior research argues that service firms with strong brands may be less vulnerable to such negative reaction from customers. However, recent studies show that consumer ethnocentrism and unfavorable attitudes towards offshore outsourcing may adversely impact perceived service quality, satisfaction, complaint behavior, brand image, brand loyalty, and repeat purchase intentions. This chapter summarizes these diverse findings and highlights the importance of customer education and employee training to prevent the erosion of brand image and loyalty on one hand, and improve perceived service quality and customer satisfaction on the other, for companies using offshore outsourcing of customer services.

APA, Harvard, Vancouver, ISO, and other styles

7

Piscitelli, Manuela. "The Nation Brand Image:." In Advances in Marketing, Customer Relationship Management, and E-Services, 111–27. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7533-8.ch007.

Full text

Abstract:

The chapter proposes an analysis of the phenomenon of nation branding from the point of view of the attribution of an identity to places and the consequent development of a collective imagination related to them. The starting point for this analysis is a historical excursus concerning the formation of a collective imaginary of places. Nation branding is a recent phenomenon, which takes up the legacy of other historical phenomena to propose an imaginary linked to the identity aspects of a nation, synthesising it in a few graphic signs through a brand. The chapter describes this process of the construction of the identity of a place and its visual expression through a brand image. The analysis is limited to the nation recognizability as a tourism destination and does not take under consideration the nation products and economy. The considerations are supported by the analysis of some emblematic case studies of brand image classified according to their graphic characteristics.

APA, Harvard, Vancouver, ISO, and other styles

8

Singh, Surabhi. "Affiliate Marketing and Customer Satisfaction." In Driving Traffic and Customer Activity Through Affiliate Marketing, 1–10. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2656-8.ch001.

Full text

Abstract:

The different tools used in digital marketing are meant to increase the web traffic. One of the important components is Affiliate Marketing. This chapter will bring huge transitions in industry of digital marketing. The affiliate marketing has benefits of increasing customer satisfaction and value driven efficiency in any organization. The study of affiliate programs need to be activated in organizations in order to exploit the potential of same. The companies like Amazon, snapdeal, and flipkart are running affiliate programs and the brand of these companies remain unbeatable. The purpose behind affiliate marketing is to use publisher or affiliate website for promotion of merchant's own products. The underlying benefit is its low customer acquisition cost and marketing expenses.

APA, Harvard, Vancouver, ISO, and other styles

9

Kasemsap, Kijpokin. "The Role of Brand Loyalty on CRM Performance." In Smart Manufacturing Innovation and Transformation, 252–84. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5836-3.ch010.

Full text

Abstract:

This chapter introduces the framework and causal model of customer value, customer satisfaction, brand loyalty, and customer relationship management performance in terms of the innovative manufacturing and marketing solutions. It argues that dimensions of customer value, customer satisfaction, and brand loyalty have mediated positive effect on customer relationship management performance. Furthermore, brand loyalty positively mediates the relationships between customer value and customer relationship management performance and between customer satisfaction and customer relationship management performance. Customer value is positively correlated with customer satisfaction. Understanding the theoretical learning is beneficial for organizations aiming to increase customer relationship management performance and achieve business goals.

APA, Harvard, Vancouver, ISO, and other styles

10

Kasemsap, Kijpokin. "The Role of Brand Loyalty on CRM Performance." In Marketing and Consumer Behavior, 413–46. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch019.

Full text

Abstract:

This chapter introduces the framework and causal model of customer value, customer satisfaction, brand loyalty, and customer relationship management performance in terms of the innovative manufacturing and marketing solutions. It argues that dimensions of customer value, customer satisfaction, and brand loyalty have mediated positive effect on customer relationship management performance. Furthermore, brand loyalty positively mediates the relationships between customer value and customer relationship management performance and between customer satisfaction and customer relationship management performance. Customer value is positively correlated with customer satisfaction. Understanding the theoretical learning is beneficial for organizations aiming to increase customer relationship management performance and achieve business goals.

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Customer satisfaction –Nation Brand"

1

Yuliyasti, Rahmi, Erni Masdupi, and Abror Abror. "The Relationship between Brand Experience, Customer Satisfaction and Customer Loyalty: Brand Trust as The Intervening Variable." In First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/piceeba-18.2018.68.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Meirani, Meirani, and Abror. "Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, to Customer-Based Brand Equity on Brand Honda Motorcycle in Faculty of Economic in Universitas Negeri Padang." In Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/piceeba-19.2019.40.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Yang, K. F., H. W. Yang, W. Y. Chang, and H. K. Chien. "The effect of service quality among customer satisfaction, brand loyalty and brand image." In 2017 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2017. http://dx.doi.org/10.1109/ieem.2017.8290299.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Liao, S. H., Y. C. Chung, Y. R. Hung, and R. Widowati. "The impacts of brand trust, customer satisfaction, and brand loyalty on word-of-mouth." In EM). IEEE, 2010. http://dx.doi.org/10.1109/ieem.2010.5674402.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Claudia Poli, Cynthia, and Riane Johnly Pio. "Effect of Brand Image and Customer Value on Gojek Go-Ride Customer Satisfaction in Manado City." In The International Conference of Vocational Higher Education (ICVHE) “Empowering Human Capital Towards Sustainable 4.0 Industry”. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0010673600002967.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Lu, Hao Te, and Man Chun Lien. "Exploring the Effects of Servicescape, Brand Image, and Experiential Marketing on Customer Satisfaction." In 2014 International Symposium on Computer, Consumer and Control (IS3C). IEEE, 2014. http://dx.doi.org/10.1109/is3c.2014.179.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Waluyo, Minto, Nur Rahmawati, Kinanti Resmi Hayati, and Mohammad Rachman Waluyo. "Analysis of Satisfaction Relationship Model and Customer Loyalty in Marketing Smartphone Brand X." In 3rd International Conference on Social Sciences (ICSS 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201014.165.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Witama, Alex, and Keni Keni. "The Impact of Brand Image, Perceived Price and Service Quality Toward Customer Satisfaction." In Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200515.057.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Karadakova, Irina. "ACHIEVING CUSTOMER LOYALTY THROUGH A HOTEL BRAND DIFFERENTIATION." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.423.

Full text

Abstract:

Understanding the hotel guests' needs and providing a hospitality service that delivers on their expectations is crucial for achieving guest satisfaction and - eventually - for creating customer loyalty. This is why the hotel operators, along with their constant efforts to deliver consistent services by unifying the operating standards and procedures, also try to know their guests better, so that they can align their services with the guest's preferences and deliver more personalized experience. This is why the major hotel operators develop portfolios of various hotel brands, positioning them to different market segments and thus targeting travelers with specific needs. However, in the modern world the guest expectations are not just of a nice experience. Nowadays the hotel guests are more and more interested in the way the hotel operators do their business. They follow their words and actions and expect that the brand shares (or at least aligns with) the client's personal values. But these expectations also present an opportunity for the hoteliers to establish a long-lasting, authentic relationships with the client. Also, by aligning their behavior and brand purposes with the guest expectations, the hoteliers are now able to build a collective sense of brand belonging with their clients.

APA, Harvard, Vancouver, ISO, and other styles

10

Yong, Yang. "Research on Correlation between Customer Satisfaction and Brand Loyalty of Service with Experience Qualities." In 2010 International Conference on E-Business and E-Government (ICEE). IEEE, 2010. http://dx.doi.org/10.1109/icee.2010.586.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Customer satisfaction –Nation Brand"

1

Kim, Jiyoung, and Kathleen Higgins. Effect of Perceived Fit and Attribution of CSR Programs on Brands’ Moral Legitimacy, Customer Satisfaction and Brand Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-835.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!