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Academic literature on the topic 'Customer Satisfication'
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Journal articles on the topic "Customer Satisfication"
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Triputranto, Bambang. "PENGARUH NILAI CUSTOMERS VALUE DAN CUSTOMER SATISFICATION TERHADAP CITRA BRAND IMAGE." JURNAL ILMU MANAJEMEN DAN BISNIS 6, no. 2 (2018): 14. http://dx.doi.org/10.17509/jimb.v6i2.13098.
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Rendahnya keunggulan bersaing (Competitive Advantage) merupakan masalah yang dihadapi oleh Politeknik Pos Indonesia, dikarenakan Brand Image-nya, dapat dilihat dari peringkat Politeknik yang dikeluarkan oleh TeSCA. Brand Image merupakan masalah penting untuk diteliti karena berkaitan dengan kepercayaan stakeholder pada merek tersebut. Customers Value dan Customers Satisfication adalah solusi yang dapat menyelesaikan permasalahan Brand Image dan merupakan variable yang akan diteliti dalam tesis ini, dengan menggunakan metode analisis SEM dan jumlah sample sebanyak 350 Mahasiswa. Metode penelitian kualitatif (Deskriptif dan Verifikatif) yang akan digunakan dalam penelitian ini. Untuk menguji validitas dan reabilitas dilakukan pengukuran model dengan Confirmatory Factor analysis (CFA) sedangkan teknis analisa data menggunakan Structural Equation Modelling (SEM). Hasil penelitian menujukan terdapat pengaruh Customers Value, dengan mediasi Customers Satisfication berpengaruh terhadap Brand Image Politeknik Pos Indonesia, diperoleh hasil output berupa t-value sebesar 12,11. Hasil t-value yang ditunjukkan oleh hipotesis 3 adalah lebih besar dari 1.96, maka dapat disimpulkan bahwa variabel customer value berpengaruh positif terhadap brand image secara signifikan dengan mediasi Customers Satisfication dari mahasiswa, maka disimpulkan bahwa semakin tinggi customer value dengan Customers Satisfication yang dirasakan mahasiswa, maka brand image akan semakin baik pula.
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Salma, Fitria Solahika, and Ririn Tri Ratnasari. "Pengaruh Kualitas Jasa Perspektif Islam Terhadap Kepuasan dan Loyalitas Pelanggan Hotel Grand Kalimas di Surabaya." Jurnal Ekonomi Syariah Teori dan Terapan 2, no. 4 (2015): 322. http://dx.doi.org/10.20473/vol2iss20154pp322-339.
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This study intends to know the influences of service quality perspective Islamic on the satisfication and the customer loyalty of Grand Hotel Kalimas in Surabaya. In achieving the aim, this study uses quantitative approach particularly in path analysis. Questioner is used in this study as primary data source of this study, moreover the data sampling of this study taken from 30 respondents. Meanwhile, method of data collection uses probability sampling with accidental sampling approach.For the results, the writer finds that the quality of perspective Islamic gives significant impact toward the satisfication of the customer, but it does not give significant impact toward the loyalty of customer. However, the satisfication of the customer gives significant influence toward the loyalty of the customer, Islamic perspective of service quality indirect effect on customer loyalty.
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Yadav, Manish Kumar, and Dr Alok Kumar Rai. "Exploring the Relational Impact of Service Quality on Customer Satisfication." Ushus - Journal of Business Management 14, no. 4 (2015): 17–31. http://dx.doi.org/10.12725/ujbm.33.2.
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Customer Satisfaction has been a psychological attribute inviting attention of the customers and requiring decipher their contribution in overall business performance.Banking has been no exception to this phenomenon.Many Literatures have found a strong relationship between service quality and customer satisfaction In service sector in general and banking industry in particular. The aim of the study is to investigate the relationship between service quality and customer satisfaction. The study assesses the level of customers’ satisfaction and service quality performance of the select banks. Further the study compares the satisfaction and service quality in select public and private sector banks.The study also identifies the area where the banks need to focus. The research design is descriptive as the research is intended to conclude and suggest measures to zero down on the service quality gaps in select public and private sector banks. The result shows a positive relationship between service quality and customer satisfaction. Service quality dimensions (tangibility, reliability, responsiveness, assurance and empathy) show wide service quality gaps. The comparative study of public sector banks and private sector banks show superiority of private sector banks over public sector banks in customer satisfaction and performance of service delivery.
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Izaaz S., Ardhityar, and Rinabi Tanamal. "Analisis Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan pada Platform Investasi Crownfunding berbasis Mobile." Proceedings of the ICECRS 2, no. 1 (2019): 1. http://dx.doi.org/10.21070/picecrs.v2i1.2390.
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Investment is planting of assets carried out by company or individual. One of investment model is crowdfunding where collecting funds from large community so that significant funds are collected. Crowdfunding is managed by mobile application platform so that make easily accessed. To make customer investment, it is necessary through an investment provider. One of the important things of investment provider is service quality. Sometimes investment provider companies have problem in knowing the factor that can increase customer satisfication. This can make the company wrong in providing services needed by its customer.To find out the level of investor satisfication an analyse of factor that influence satisfication can be done. Factor of service quality can be used in the analyse. In service quality there are several factor namely tangibels, reliability, responsiveness, assurance and emphaty. In analysing used SPSS software to see the influence of these factors. After conducting research shows that service quality can affect customer satisfication, especially in the variables of reliability, responsiveness and tangibels that have significant influence. For the assurance and emphaty variables, they have an influence but not significantly. Therefore crowdfunding investment platform can implement aspects of service quality to influence their investor satisfication.
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Djatmiko, Tjahjono, and Carisshya Habibah Sabrina. "PENGARUH EMPHATY, ASSURANCE DAN RESPONSIVENESS TERHADAP KEPUASAN NASABAH PT. PRUDENTIAL LIFE ASSURANCE BANDUNG." Jurnal Manajemen Indonesia 15, no. 2 (2017): 169. http://dx.doi.org/10.25124/jmi.v15i2.712.
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The development of insurance services in Indonesia in until 2015 resulted an increase in the cempetition level. Competition among insurers must be followed by an increase in the level of service. The growth performance of PT. Prudential Life Assurance in the year of 2014 were below the industry level. This study analyzes on of the reasons that customer satisfication come especially from the quality of service. This study tried to determine the service quality variables affecting the customer satisfaction. The Research conducted on customers of PT. Prudential Life Assurance Bandung. The descriptive quantitative research methods was implemented by involving three independent variables such as Emphaty (X1), Responsiveness (X2) and Assurance (X3) and one dependent variable Customer Satisfication (Y). Nonprobability purposive sampling was used in this study. The Ordinal Measurement scale and likert are used as measuring instruments. By using the multiple linear regression analysis, the result showed tha all variables simultaneously affect service quality customer satisfication by 161.187. The result also showed that the coefficient of determination are 55% meaning that 45% were influenced by other factors not discussed in this study. It is suggested for futher research in order to add the factor of Product Quality and Price to obtain in a higher R-square, as well as doing the same research in different business sectors
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Ibrahim, Mohamed E., and Ahmed Al Amiri. "Measuring Customer Satisfication With Services of a Local Government Unit." Journal of Economic and Administrative Sciences 19, no. 2 (2003): 35–58. http://dx.doi.org/10.1108/10264116200300005.
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Nur Annisa, Sukma, and IBN Udayana. "PENGARUH TRUST, SERVICE QUALITY, RELATIONSHIP SATISFICATION, EXPERIENCE QUALITY, TERHADAP LOYALITAS NASABAH BANK NEGARA INDONESIA PADA MAHASIWA FAKULTAS EKONOMI UST YOGYAKARTA." MANAJEMEN DEWANTARA 2, no. 1 (2018): 68. http://dx.doi.org/10.26460/md.v2i1.2752.
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This study was conducted to determine the effect of trust, service quality, relationship satisfication, experience quality on customer loyalty Bank Negara Indonesia in Yogyakarta UST Faculty of Economics. This research was conducted at the faculty of economics UST Yogyakarta, samples taken as many as 120 people with accidental sampling method.The data collection is done by distributing questionnaires using a scale of 1-10 points to measure 22 indicators. The results of this study indicate the results for the variable trusts positive effect on loyalty, service quality positive effect on loyalty, relationship satisfication no effect on loyalty, and quality experience no effect on loyalty. For the determination of the results of this test is 13.8% on loyalty.
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Dewi, Dian ayunita Nugraheni nurmala. "TINGKAT KEPUASAN PESERTA LELANG TERHADAP PELAYANAN TEMPAT PELELANGAN IKAN (TPI) MORODEMAK." Akuatik: Jurnal Sumberdaya Perairan 13, no. 2 (2019): 122–30. http://dx.doi.org/10.33019/akuatik.v13i2.1123.
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Objectives of this study were analyze fish auction participant satisfaction to auction services in TPI Morodemak, analyze attributes effect, services that fit to service quality measurement, and analyzed fish auction participants perception to performance and importance for fish auction house Morodemak services. Used descriptive method and purposive sampling with 49 respondents consists of commercial fishmongers, traditional fishmongers, purse seine owners, and boat lift net owners as fish auction participant. Satisfication measurement used Customer Satisfication Index (CSI), Importance and Performance Analysis (IPA) and gap analysis. Results from this study were value CSI 20% (0.2) indicate the auction participants dissatisfied with the services provided, IPA show there are four attributes should be develop, two elements have not been completed based on measurement requirements of service satisfaction, gap value average -0.05 means the auction participants were not satisfied with the performance of TPI services because the performance value was lower than the importance value.
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Darmawan, Eko, and Suharyono Suharyono. "Tingkat Kepuasan Konsumen dalam Menggunakan Smartphone Merek Xiaomi pada Mahasiswa Politeknik Negeri Bengkalis." Inovbiz: Jurnal Inovasi Bisnis 7, no. 2 (2019): 131. http://dx.doi.org/10.35314/inovbiz.v7i2.1208.
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A satisfication of customer is determined from customer perception on performance product or services to satisfy customer want. This research consign to knowing customer standard satisfy from using Xiaomi brand smarthphone of Bengkalis State Polytechnic Students. The type of research that use in this case as quantitative by spreading a questionner to 100 respondent people by using vote sample metode non "probability sampling with snowball sampling". The results of this research is showing that quality of product get mean score 4,13, which is showing the standard of customer satisfy is high. A quality of services get mean score 3,92, which is showing the standard of customer satisfy is high. Emotional get mean score 4,02, which is showing the standard of satisfy customer is high. The price get mean score 4,14 , which is showing the standard of satisfy customer is high. The cost and the easiness get mean score 4,15, which is showing the standard of satisfy customer is high. So, the most dominant factor on affect the standard of satisfy customer from using Xiaomi brand smartphone is a cost and easiness, mean while the factor who do not affect the most from the standard of satisfy customer from using Xiaomi brand smartphone is service quality.
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Pratama, Melati. "PREFERENSI ATLET OKU SELATAN TERHADAP CITA RASA OLAHAN IKAN MUJAIR DENGAN METODE C-SAT (CUSTOMER SATISFICATION)." JURNAL PERIKANAN TROPIS 7, no. 2 (2020): 155. http://dx.doi.org/10.35308/jpt.v7i2.2216.
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Tilapia is one of the fresh water fish, and one of commodites that was cultivated by OKU Selatan specialy Ranau lake. Around the Ranau lake, tilapia usually was processed to grilled tilapia fish, turmeric seasoning, pindang Palembang and fried fish. The tilapia products had off-falvour so OKU Selatan athete ate other food like fried rice, fried chicken and tempeh, soto, instan noodles and etc. The aims for this research was to identified preference of OKU Selatan athlete to tilapia product, and analyzied flavor preference of OKU Selatan athlete based on five senses and cooking method. The data was calculated by C-Sat (Customer Satisfication). The results showed that the highest preference of OKU Selatan athelete to tilapia product at grilled tilapia such as 6.4 point and the lowest preference at Pindang such as 4.8 point. The highest preference of OKU Selatan to sensation taste at umami such as 9.9 point and the lowest at the bitter taste such as 1.5 point. The highest prefence of OKU Selatan to tilapia taste due processing at fried tilapia processed such as 9.8 point and the lowest at boiled tilapia processed such as 5.2 point. Athelete of OKU Selatan most prefer to tilapia that has umami sensation by fryied processed. Keywords : flavor, OKU Selatan athlete, tilapia product, C-Sat
Dissertations / Theses on the topic "Customer Satisfication"
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Bamporiki, Abdallah Seif. "The impact of internal communication on guest satisfication in hospitality establishments in Cape Town." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1592.
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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2010<br>Within the hospitality industry, where revenues are driven by guest satisfaction, service is a
key to success. Internal communication plays a role that should be examined on how its
performance affects guest satisfaction within hospitality. The purpose of this study is to
determine if internal communication plays a role in guest satisfaction within hospitality
establishments in Cape Town.
The study found that sources (such as newsletters, magazines, books, journals and peers)
emphasised importance of internal communication in hospitality organizations. This internal
communication serves as a nerve centre of an organization. If one does not have a
functioning internal communication system, one may lose guests. In addition, advanced
internal communication solution forms a backbone of a wide range of guest services, and
increases the guests’ motivation to stay.
Cape Town, where hospitality and tourism is increasingly competitive and diverse, human
resource management becomes more problematic. There should be channels of internal
communication, which transmit messages across the organization’s structure. The guest’s
review demonstrated that growth of hospitality organisation will be determined by its ability to
deliver superior guest value and importance of understanding guest needs and expectation.
The reason for growing emphasis on guest satisfaction is that satisfied guests lead to a
stronger competitive positioning, resulting ultimately in loyal guests, increased market
profitability. Management teams in Cape Town and hotel industry sectors are under
increasing pressure to demonstrate that their services are guest-focused and that continuous
performance improvement is being delivered.
Internal communication research generates principles and strategies, which improve
managerial performance, as internal communication acumen is essential to render success
in a wide range of activities. Language proficiency, as well as what a manager says, and
what a manager does, contributes to individual effectiveness. Furthermore, words and
actions should be consistent and aligned so that they have maximum impact. Selected
research findings regarding verbal internal communication and non-verbal internal
communication as well as electronically are presented to demonstrate how wise internal
communication choices can further managerial goals.
In addition to using words effectively, managers in all functional areas can also increase their
effect and improve their performance by applying results of research that are focused on
internal communication. A self-administered questionnaire was compiled to collect data, and
the study was based on 10 selected hotels within Cape Town and a great value is given to
Cape Town business centre where most of tourism businesses held. Information was
supplied by senior and junior managers from 4-5 star hotels and the final report combined
results from the question about the role that internal communication plays in guest
satisfaction within hospitality establishments in Cape Town by using an SPSS Program,
while recommendations are also based on these findings.
At this period of twenty one century, the technology is challenging organisational internal
communication, it take major part in marketing and marketing research. The management
are busy straggling with internal communication which they will never know exactly how
much they perform without guest concert. They run to the Internet to research what the
guests comment about their satisfaction of service they received. The guest reviews about
hotel service industry emphasized the quality of service received within the hotel organization
even if most of the hotels in Cape Town were too expensive as guest review recommended.
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Lien-Chen, Hung, and 洪連成. "The Research of Customer Satisfication of KYMCO." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82563101259712225021.
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碩士<br>高雄師範大學<br>工業科技教育學系<br>98<br>The purpose of this research is to discuss the difference of customer satisfication of Kwang Yang Motor Co.,Ltd of customer backgrounds and shopping habits in Taiwan.And my suggestion in accordance with the conclusion of this research.
This research adopted questionnaire investigation method.The subjects of this research were people who live in Taiwan and this research used “Questionnaire ”as a tool of research.The total number of delivering questionnaires was 255,and the number of returned questionnaires was 255.Furthermore,the return rate reached to 100%.The effective returned questionnaires were 241 copies,and the availability rate was 94.5%.The data collected from the questionnaires were analyzed by several statistics methods,such as mean,standard deviation,descriptive statistics,t-test,one-way ANOVA.
According to the finding of the research,I made the conclusiona as follows:
1.Likert scale indicated the average of customer satisfication was 3.45 .It means the finding is between no suggestion and satisfication.
2.The order of average scores of the aspects of satisfaction from high to low was: frames、appearances、engines、electronic equipments、specifics of commodity、suspensions.
3.No manifest discrepancy demonstrated in the customer satisfication level of Kwang Yang Motor Co.with different ages、sexs、marriages、cycling years、levels of education、occupations.
4. Different personal backgrounds in the customer satisfaction level of KYMCO .The income from 60,000 to 79,999 monthy are conspicuously higher than the income under 19,999 NTD on frames.
5. There are specific difference in prices and the sources of information which belong the variables of shopping habits.
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Fen, Lin-She, and 林淑芬. "The Research of Customer Satisfication of Giant Bicycle." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/85393018382842349060.
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碩士<br>高雄師範大學<br>工業科技教育學系<br>98<br>The purpose of the research is to discuss the clients’ satisfaction after using the Giant bicycles. The research of satisfaction focuses on four dimensions – the prices of the products, the stores, the service after selling and the clerks. The interviewsees of the research are the clients of the Giant Bicycles and the questionnaire survey was conducted with purposive sampling method. Study tools include the clients’satisfaction scale forms,and the total number of delivering question naires was 265and250 effective questionnaire are obtained after reviewed, and the data was analyzed with statistics methods of the distribution of the average times, percentage, t test and one way ANOVA. The conclusion of the research is abstracted as follows:
一、The clients of the Giant Bicycles Company are mainly male, most marriage statuses are married at the age of 31 – 40, and the education level is mainly graduated from colleges / universities. The majority occupies in civil servants and militaries and employees, and the range of average monthly income is between 20,001 ~ 40,000. The major information source is from the cyclists. The range of average price of the Grant Bicycle is about 10,000 ~ 50.000, and the period of validity of the bicycles is about 1 ~ 3 years, and the mainly purpose is for exercising and leisure activity.
二、The Giant Bicycle customer’s personal background is variable and the degree satisfaction difference situations analyse as follows:
（一）Age different’s has difference of showing the satisfactions on the “stores”
（二）Marital status’ different has difference of showing the satisfactions on the “stores”
and the “personnel service ”
（三）Education degree’s different has difference. of showing the satisfactions on the “products “,the “price ”and the “service after selling”
（四）The expiry year of using’s different has difference of showing the “products”, the“prices”, the“stores”,the “personnel service” and the “service after selling”
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Hong, Yu-Liang, and 洪毓良. "EMPERICAL RESEARCH OF SERVICE QUALITY,CUSTOMER SATISFICATION AND VALUE BY RESORT CENTER." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/91152763310930764922.
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Yang, Hsien-I., and 楊先宜. "The Customer Satisfication of Dental Clinic-A Case Study of Clinic G." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/79231724846116530268.
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碩士<br>萬能科技大學<br>經營管理研究所<br>97<br>Accompanied with industrialization and computerization of the society, people’s lifestyle and the value of concepts changed a lot likewise. In recent years, the service business has grown up prominently in a very short time, it becomes one of the major trend of the development in all countries over the world, too. In spite there are more and more scholars who started to discuss about the service business, most of them are still focused in the service quality of trading procedure. There were few research in the business of extreme communication between service provider and customers (such as medical business). The dental clinics now are stepping into a completely competitive age. To upgrade the service quality is an imperative strategy. So, a dental clinic must know the real needs of the patients and provides them all the best medical service, then it can acquire the the patients’ satisfaction. Consequently, this research discusses about the medical profession, medical equipment quality and medical service quality of the patients’ satisfaction extent and the structural theory of reappointment will, to submit hypothesis research and proceed the analysis test with statistics. The research investigation gave away 220 cases and returned 215 cases, the effective return rate is 98%. The result reveals that all the medical profession, medical equipment quality and medical service quality have a great influence to the patient’s will of reappointment.
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Lee, Chi-liang, and 李啟良. "Studies on Customer Relations Management and Medical service satisfication under BOT Structure." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/28rud5.
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碩士<br>國立中山大學<br>高階經營碩士班<br>97<br>With the high development of society and economy, the rising level of national education, and the awareness of consumer rights in Taiwan, consumers’ demands for medical and health care is increasing. The role of consumers has transformed to actively select and require medical and health care. The implementation of the National Health Insurance leads to the role change of the medical provider from a price maker to a price receiver, which benefits hospitals with mass product and cost control. Therefore, price-drive medical consumers become quality–driven ones, which benefits hospitals with good faculty, facilities and service.
Nowadays, the hospital business environment is becoming more and more competitive. It is vital not only for hospital substantial business to create customer value of service and quality but also for hospital competitiveness to satisfy customer needs. The business strategy of hospitals is to greatly strengthen internal management and actively seek for the interaction with the external environment to keep survival and growth. Besides, hospitals apply CRM in order to attract new customers, retain old customers and to increase the profits of the customer contribution. Because of the limit of cost and budget tight policy, large hospitals are increasing their scale and the limited resource /number of customers. In this case, it is necessary for hospital’s business strategy to focus on both quality and cost effectiveness. Hospitals build the tight relationship with customers so that they are willing to be diagnosed. Thus, Customer Relationship Management is the core competitive advantage for hospitals. Nevertheless, hospitals are less willing to purchase extracorporeal shock wave lithotripsy machines for the sake of the tight finance budget. As far as medical device suppliers are concerned, they have to adopt BOT approach in order to maintain business growth. Regarding the medical service and cooperation model for renal calculus patients, we discover that it is the equipment suppliers that are responsible for CRM rather than hospitals establishment. The retention number and returning frequency is the key to the revenues of the equipment suppliers, which means the relationship between hospitals and suppliers are unbroken.
Our research indicates that the business model of extracorporeal shock wave lithotripsy machine can apply the concept of CRM. The medical equipment business and medical organization develop the model of the patient service with the base; CRM, the core value: customers and the hospital vision. We construct the “four wins” model for the hospital, the patient, the Health Insurance Bureau and the business with the decision-making strategy, customer service and IT application.
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Huang, G. H., and 黃冠華. "The Effect of Customer Relationship Management on Customer Loyalty and Satisfication– Using Trust as a Moderate Variable." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/77231587981486911046.
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碩士<br>樹德科技大學<br>資訊管理研究所<br>96<br>The research attempts to examine the revolutionary impacts on people’s life exerted by the Internet, which has bloomed tremendously in recent years and attracts more and more net users every second. Among the impacts, the most salient one seems to be the whole new buying-selling behavior —Web shopping, which provides a novel transaction method between the businesses and the customers. To cope with this totally new mode of operation and its development, it seems to be essential for the entire web shopping to discover suitable methods for effective operation and optimal ways of profit making.
The purposes of current study are to investigate the impact and relationships among customer relationship management （CRM） strategies, customer trust, customer satisfaction, and customer loyalty in Web Shopping industry. The literature review was performed to develop the theoretical framework and questionnaire’s items for this study.
The research results show that CRM may positively affect knowledge management directly and affect customer trust and customer satisfaction directly, and Trust may positively affect knowledge management directly and affect customer trust and customer satisfaction directly. Besides, as the moderate, trust may affect the effect of CRM on customer satisfaction and customer loyalty.
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Shie, Fang-Jia, and 謝芳嘉. "The Customer Satisfication of Electronic Chemical in High Tech Industry – An Example of Company M." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/54fb9z.
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Yin, Michael C. L., and 殷嘉良. "The study of the relationship among experiential marketing, experiential value, customer satisfication and customer loyalty: A case study of shangralis leisure farm." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/55572333623088623166.
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Hsu, Chiung-tan, and 許瓊丹. "The Reasearch of the Consumer Behavior and Customer Satisfication - An Empirical Study of the Bicycle in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/71123461801309213343.
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碩士<br>國立成功大學<br>統計學系碩博士班<br>97<br>Since 2008, the bicycle industry has started an upsurge in the whole world. According to the survey result, Taiwan’s bicycle population has a tendency towards large growth. Because of the economic recession and competitive market, it is an important topic for manufacturer to stand out and creates another high peak in the bicycle industry.
The research was aimed at exploring the consumer behavior, life style and customer satisfaction of the bicycle industry in northern, middle, and southern Taiwan, trying to provide some marketing device for bicycle manufacturer. There are 232 samples through internet survey in this research, and according to statistical analysis we have the conclusion as follows:
• There is a tendency that people would like to purchase bicycle because of the motive of exercise and leisure movement. It will be helpful if the bicycle manufacturer grasp this information and then setting the product.
• It might increase the competitive power if the bicycle products have comfortable riding feeling, superior post-sale service and improvement on product’s function.
• For the 4P marketing strategy, we discovered that the best place is bicycle exclusive agency, warehouse store and network shopping. If manufacturer could hit the low price products or auxiliary by some expense on promotion, it might catch more people’s purchasing will.
• The bicycle sales should give the suitable suggestion according to the customer characteristic which the research conclusion proposed. This also might catch more people’s purchasing will.
• According to the customer satisfaction model, there have a relationship between the expectation, the perception, the difference between expectation and perception and the satisfaction degrees. Therefore, the bicycle manufacturer could trying to find the most effective factor of expectation, it might improve the customer satisfaction.
Books on the topic "Customer Satisfication"
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1946-, Clinton Bill, and Gore Albert 1948-, eds. Putting customers first: Standards for serving the American people. [Executive Office of the President], 1994.
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1948-, Gore Albert, ed. Putting customers first: Serving the American public : best practice in telephone service : Federal Consortium Benchmark Study Report. National Performance Review, 1995.
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